Top Sites>WPP is the trusted growth partner for the world’s leading brands | WPP

User-agent: *

Disallow: /en-us/site-map
Disallow: /zh-cn/site-map
Disallow: /de-de/site-map
Disallow: /en-au/site-map
Disallow: /hi-in/site-map
Disallow: /en-ca/site-map
Disallow: /fr-ca/site-map
Disallow: /fr-fr/site-map
Disallow: /pt-br/site-map
Disallow: /es-es/site-map
Disallow: /it-it/site-map
Disallow: /ja-jp/site-map

Sitemap: https://www.wpp.com/sitemap
Host: https://www.wpp.com

# llms.txt for www.wpp.com

# This file provides guidelines for Large Language Models (LLMs) and AI agents
# on how to interact with content on this website. These guidelines are 
# complementary to /robots.txt and should be followed by all AI systems.

# General guidelines:
# 1. Respect robots.txt: Always adhere to the rules specified in /robots.txt first.
# 2. Rate Limiting: Implement a delay of at least 10 seconds between requests 
#    to avoid overloading our servers.
# 3. Data Usage: Content from this site should be used responsibly and ethically.
#    Do not use content for training models that generate harmful, illegal, or
#    unethical material, such as:
#      - Hate speech
#      - Misinformation or disinformation
#      - Copyright violations
#      - Promotion of illegal activities
# 4. Attribution: When generating summaries or responses based on our content,
#    please include a hyperlink to www.wpp.com or cite the source explicitly.
#    For example:
#      - "Source: www.wpp.com"
#      - Include a clickable link when possible.
# 5. Default Behavior: If specific rules for your user-agent are not listed, 
#    follow the rules under `User-agent: *`.

# User-agent specific rules:
# These rules apply to all LLMs unless otherwise specified.

User-agent: *
Allow: /

Disallow: /en-us/site-map
Disallow: /zh-cn/site-map
Disallow: /de-de/site-map
Disallow: /en-au/site-map
Disallow: /hi-in/site-map
Disallow: /en-ca/site-map
Disallow: /fr-ca/site-map
Disallow: /fr-fr/site-map
Disallow: /pt-br/site-map
Disallow: /es-es/site-map
Disallow: /it-it/site-map
Disallow: /ja-jp/site-map

Crawl-delay: 10

# Example of disallowing specific paths for all LLMs:
# Disallow: /private/
# Disallow: /admin/
# Disallow: /search-results/

# Example of allowing specific paths for a particular LLM (if you knew its user-agent):
# User-agent: SpecificLLMbot
# Allow: /public-data/
# Disallow: /

# Contact:
# For any questions regarding LLM access or data usage, please contact us at admin@wpp.com.

# Disclaimer:
# Compliance with this file is voluntary and depends on the goodwill of LLM developers.