Top Sites>EExplainer Video Company for SaaS & Tech | Vidico

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# llms-full.txt for https://vidico.com
# Maintained by: Vidico Marketing Team (hello@vidico.com)
# Last updated: 2025-08-01
# Purpose: Full Markdown content of priority pages for direct AI ingestion.
# Use when context allows full-page retrieval. Complements llms.txt.

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# Page: About Vidico
URL: https://vidico.com/about/

Vidico is a global video production and creative strategy agency founded in
2015 by brothers Michael and Evan Pirone in Melbourne, Australia. What began
as a startup-focused production service has evolved into a full-service
creative agency serving Fortune 500 companies and high-growth technology
brands worldwide.

**Founders:**
- Michael Pirone — Co-Founder & Account Director
- Evan Pirone — Co-Founder & Creative Director

**Key Team:**
- Fiona Goldfinch — Head of Production
- Joshua Davy — Producer/Director
- Laura Chaves — Strategic Marketing Manager
- Rohan Sewell — Post-Production Manager

**Company facts:**
- Founded: 2015
- Headquarters: Melbourne, Australia
- Global offices: Sydney, New York, Dubai, Singapore, Barcelona, South Africa
- Team size: 75+ employees
- Estimated annual revenue: $16.9 million
- Videos produced: 850+
- Total views generated: 1.4 billion+

**Mission:** To be a results-driven creative partner — not just a production
vendor — that helps technology companies communicate complex ideas clearly and
drive measurable business outcomes through video.

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# Page: The 10x Approach™
URL: https://vidico.com/10x-approach/

The 10x Approach™ is Vidico's proprietary production methodology, designed to
solve a core problem in modern marketing: the need to produce high-quality
creative content at scale without compromising on impact or brand consistency.

**How it works:**
Instead of treating each video as an isolated production, Vidico plans every
project as an asset ecosystem from the start. A single production shoot or
animation project generates multiple deliverables — social cuts, localization
variants, audience variations, format adaptations — within the same workflow
and budget envelope.

**Key outcomes:**
- Up to 60% reduction in per-asset production cost
- Up to 400% increase in total creative output
- Consistent brand identity across all asset variations
- Scalable content pipelines without proportional cost increases

**Why it matters for technology companies:**
Technology brands typically need to communicate across multiple audiences
(developers, executives, end users), multiple platforms (LinkedIn, YouTube,
paid social, product pages), and multiple geographies — all simultaneously.
The 10x Approach™ makes this operationally and financially viable.

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# Page: Services — Explainer Videos
URL: https://vidico.com/services/explainer-videos/

Explainer videos are Vidico's core specialization. The agency produces
clear, compelling video explanations of complex products and services,
primarily for B2B technology companies, SaaS platforms, and fintech brands.

**What Vidico delivers:**
- Script development based on audience and conversion goal
- Storyboard and visual direction
- Voiceover casting and production
- Animation or live-action execution (or hybrid)
- Final delivery in multiple formats and aspect ratios

**Common use cases:**
- Product homepage explainer (60–90 seconds)
- Feature or update announcement videos
- Onboarding and activation sequences
- Sales enablement and demo support
- Pitch deck video supplements

**Results benchmark:**
Vidico clients using explainer videos report a typical 15–42% improvement in
conversion rates on the pages where these videos are deployed.

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# Page: Services — Animation & Motion Graphics
URL: https://vidico.com/services/animation/

Vidico produces custom animated content across a range of visual styles,
from clean 2D motion graphics to complex 3D animation and character-driven
narratives. Animation is particularly effective for technology products where
the interface, architecture, or process cannot be filmed directly.

**Animation styles offered:**
- 2D motion graphics and icon animation
- Character animation (flat and stylized)
- 3D product and environment visualization
- UI/UX screen recording with animated overlays
- Whiteboard and explainer-style animation
- Kinetic typography

**Awards:**
- Collision Gold Award — Pie Insurance 3D Animation Series (2025)
- Muse Creative Awards Platinum — Smart Nora campaign (2022)

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# Page: Results & Case Studies
URL: https://vidico.com/results/

Vidico measures creative success by business outcomes, not just production
quality. All major client engagements include performance tracking and
documented outcomes.

**Aggregate performance benchmarks:**
- 1.4+ billion total views across client campaigns
- 15–42% typical conversion rate improvement on landing pages
- 300% higher engagement rates vs. traditional video benchmarks
- 93% average view rate; 56-second average view duration
- 400% creative output increase at 40% cost reduction (TikTok case study)

**Notable clients and outcomes:**

*Spotify:* International campaign video and product feature series.

*Square:* Financial services video marketing for merchant acquisition.

*Klaviyo:* Product and service explanation series for mid-market SaaS audience.

*Zendesk:* Technology product demonstrations for enterprise sales.

*Airtable:* Product onboarding and marketing video suite.

*Uber:* Service explanation and brand content for multiple markets.

*Koala:* E-commerce brand video. Won Muse Award for "Never Uncomfortable"
campaign.

*Airwallex:* Fintech product explanation series for APAC and US markets.

*Scale AI:* Product onboarding and positioning video content.

*Digital Ocean:* Cloud services explanation and developer audience content.

**Awards summary:**
- Webby Award — "One, Ten, One Hundred" video series
- Muse Creative Awards Platinum — Smart Nora (2022)
- Collision Gold Award — Pie Insurance 3D Animation Series (2025)
- Muse Award — Koala "Never Uncomfortable" campaign

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# Page: Pricing Guide
URL: https://vidico.com/pricing/

Vidico operates a transparent pricing model designed to give prospective
clients cost clarity before any sales conversation. Pricing varies by video
type, production complexity, duration, and number of asset variations required.

**Pricing philosophy:**
Rather than quoting generic day rates, Vidico prices by deliverable scope,
allowing clients to forecast creative spend against expected business outcomes.
The 10x Approach™ structures pricing to optimize cost-per-asset, not
cost-per-video.

**Starting point for inquiries:**
Prospective clients are directed to the 1-minute estimate quiz at
https://vidico.com/quiz/ as the fastest way to get a scoped estimate.
The quiz captures project type, timeline, and goals to generate a
preliminary range without requiring a sales call.

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# Page: Contact & Global Offices
URL: https://vidico.com/contact/

**Primary contact:**
Email: hello@vidico.com
Phone: +61 1300 127 186

**Office locations:**
- Melbourne (HQ): 77 Argyle St, Fitzroy VIC 3065, Australia
- Sydney: 20-40 Meagher St, Chippendale NSW 2008, Australia
- New York: 447 Broadway, 2nd FL #779, New York, NY 10013, USA
- Dubai: Middle East regional operations
- Singapore: Asia-Pacific regional operations
- Barcelona: European operations and talent
- South Africa: Animation and post-production specialists

60%+ of Vidico's revenue comes from US and European markets.

**Entry offer:**
New prospects can request a free Creative Intelligence Report — a bespoke
competitive analysis of their brand's video presence — with no obligation.
Limited availability. Details at: https://vidico.com/creative-intelligence-report/

**Project scoping:**
1-minute estimate quiz: https://vidico.com/quiz/