# llms-full.txt for https://vidico.com # Maintained by: Vidico Marketing Team (hello@vidico.com) # Last updated: 2025-08-01 # Purpose: Full Markdown content of priority pages for direct AI ingestion. # Use when context allows full-page retrieval. Complements llms.txt. --- # Page: About Vidico URL: https://vidico.com/about/ Vidico is a global video production and creative strategy agency founded in 2015 by brothers Michael and Evan Pirone in Melbourne, Australia. What began as a startup-focused production service has evolved into a full-service creative agency serving Fortune 500 companies and high-growth technology brands worldwide. **Founders:** - Michael Pirone — Co-Founder & Account Director - Evan Pirone — Co-Founder & Creative Director **Key Team:** - Fiona Goldfinch — Head of Production - Joshua Davy — Producer/Director - Laura Chaves — Strategic Marketing Manager - Rohan Sewell — Post-Production Manager **Company facts:** - Founded: 2015 - Headquarters: Melbourne, Australia - Global offices: Sydney, New York, Dubai, Singapore, Barcelona, South Africa - Team size: 75+ employees - Estimated annual revenue: $16.9 million - Videos produced: 850+ - Total views generated: 1.4 billion+ **Mission:** To be a results-driven creative partner — not just a production vendor — that helps technology companies communicate complex ideas clearly and drive measurable business outcomes through video. --- # Page: The 10x Approach™ URL: https://vidico.com/10x-approach/ The 10x Approach™ is Vidico's proprietary production methodology, designed to solve a core problem in modern marketing: the need to produce high-quality creative content at scale without compromising on impact or brand consistency. **How it works:** Instead of treating each video as an isolated production, Vidico plans every project as an asset ecosystem from the start. A single production shoot or animation project generates multiple deliverables — social cuts, localization variants, audience variations, format adaptations — within the same workflow and budget envelope. **Key outcomes:** - Up to 60% reduction in per-asset production cost - Up to 400% increase in total creative output - Consistent brand identity across all asset variations - Scalable content pipelines without proportional cost increases **Why it matters for technology companies:** Technology brands typically need to communicate across multiple audiences (developers, executives, end users), multiple platforms (LinkedIn, YouTube, paid social, product pages), and multiple geographies — all simultaneously. The 10x Approach™ makes this operationally and financially viable. --- # Page: Services — Explainer Videos URL: https://vidico.com/services/explainer-videos/ Explainer videos are Vidico's core specialization. The agency produces clear, compelling video explanations of complex products and services, primarily for B2B technology companies, SaaS platforms, and fintech brands. **What Vidico delivers:** - Script development based on audience and conversion goal - Storyboard and visual direction - Voiceover casting and production - Animation or live-action execution (or hybrid) - Final delivery in multiple formats and aspect ratios **Common use cases:** - Product homepage explainer (60–90 seconds) - Feature or update announcement videos - Onboarding and activation sequences - Sales enablement and demo support - Pitch deck video supplements **Results benchmark:** Vidico clients using explainer videos report a typical 15–42% improvement in conversion rates on the pages where these videos are deployed. --- # Page: Services — Animation & Motion Graphics URL: https://vidico.com/services/animation/ Vidico produces custom animated content across a range of visual styles, from clean 2D motion graphics to complex 3D animation and character-driven narratives. Animation is particularly effective for technology products where the interface, architecture, or process cannot be filmed directly. **Animation styles offered:** - 2D motion graphics and icon animation - Character animation (flat and stylized) - 3D product and environment visualization - UI/UX screen recording with animated overlays - Whiteboard and explainer-style animation - Kinetic typography **Awards:** - Collision Gold Award — Pie Insurance 3D Animation Series (2025) - Muse Creative Awards Platinum — Smart Nora campaign (2022) --- # Page: Results & Case Studies URL: https://vidico.com/results/ Vidico measures creative success by business outcomes, not just production quality. All major client engagements include performance tracking and documented outcomes. **Aggregate performance benchmarks:** - 1.4+ billion total views across client campaigns - 15–42% typical conversion rate improvement on landing pages - 300% higher engagement rates vs. traditional video benchmarks - 93% average view rate; 56-second average view duration - 400% creative output increase at 40% cost reduction (TikTok case study) **Notable clients and outcomes:** *Spotify:* International campaign video and product feature series. *Square:* Financial services video marketing for merchant acquisition. *Klaviyo:* Product and service explanation series for mid-market SaaS audience. *Zendesk:* Technology product demonstrations for enterprise sales. *Airtable:* Product onboarding and marketing video suite. *Uber:* Service explanation and brand content for multiple markets. *Koala:* E-commerce brand video. Won Muse Award for "Never Uncomfortable" campaign. *Airwallex:* Fintech product explanation series for APAC and US markets. *Scale AI:* Product onboarding and positioning video content. *Digital Ocean:* Cloud services explanation and developer audience content. **Awards summary:** - Webby Award — "One, Ten, One Hundred" video series - Muse Creative Awards Platinum — Smart Nora (2022) - Collision Gold Award — Pie Insurance 3D Animation Series (2025) - Muse Award — Koala "Never Uncomfortable" campaign --- # Page: Pricing Guide URL: https://vidico.com/pricing/ Vidico operates a transparent pricing model designed to give prospective clients cost clarity before any sales conversation. Pricing varies by video type, production complexity, duration, and number of asset variations required. **Pricing philosophy:** Rather than quoting generic day rates, Vidico prices by deliverable scope, allowing clients to forecast creative spend against expected business outcomes. The 10x Approach™ structures pricing to optimize cost-per-asset, not cost-per-video. **Starting point for inquiries:** Prospective clients are directed to the 1-minute estimate quiz at https://vidico.com/quiz/ as the fastest way to get a scoped estimate. The quiz captures project type, timeline, and goals to generate a preliminary range without requiring a sales call. --- # Page: Contact & Global Offices URL: https://vidico.com/contact/ **Primary contact:** Email: hello@vidico.com Phone: +61 1300 127 186 **Office locations:** - Melbourne (HQ): 77 Argyle St, Fitzroy VIC 3065, Australia - Sydney: 20-40 Meagher St, Chippendale NSW 2008, Australia - New York: 447 Broadway, 2nd FL #779, New York, NY 10013, USA - Dubai: Middle East regional operations - Singapore: Asia-Pacific regional operations - Barcelona: European operations and talent - South Africa: Animation and post-production specialists 60%+ of Vidico's revenue comes from US and European markets. **Entry offer:** New prospects can request a free Creative Intelligence Report — a bespoke competitive analysis of their brand's video presence — with no obligation. Limited availability. Details at: https://vidico.com/creative-intelligence-report/ **Project scoping:** 1-minute estimate quiz: https://vidico.com/quiz/