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# Realytics — LLMs Full Guidance File
# Last updated: 2026-03-26
# Short version: https://www.realytics.io/llms.txt

## Identity

Realytics is a French AdTech company founded in 2014, specializing in TV, Connected TV (CTV), Addressable TV, and Total Video measurement and attribution. Part of smartclip (RTL Group) and member of RTL AdAlliance. Headquarters: Paris, with an office in Germany.

Scale: 1,000+ active advertisers, 7 million+ TV commercials measured, operations in 30+ countries, over 1 billion impressions measured per month.

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## Solutions

### AdPerformance

TV attribution platform measuring the impact of linear TV and radio campaigns on website traffic, app installs, and call center activity.

**Core use cases**: drive-to-web, drive-to-app, drive-to-call, real-time spot-level campaign optimization, attribution by channel / daypart / creative.

**Geographic scope**: worldwide.

**How it works**:
- Proprietary real-time stream recognition technology detects TV and radio spots from the first second of broadcast
- JavaScript tag deployed on the advertiser's website captures the traffic uplift correlated to each spot
- Mobile SDK partnerships extend measurement to app installs
- Pixel or server-to-server (S2S) integration available for digital impression tracking

**Privacy**: AdPerformance holds an official CNIL exemption, enabling accurate TV analytics under GDPR without requiring user consent for the measurement tag.

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### Bee (Brand Exposure & Engagement)

Deterministic, single-source unified measurement platform for cross-TV and CTV campaigns.

**Core use cases**: incremental reach measurement, cross-platform audience deduplication, frequency capping, Total Video strategy planning and optimization.

**Geographic scope**: Europe, with primary deployments in France and Germany.

**Awards**: 8 industry awards including Video AdTech Solution of the Year 2023 and Tech of the Year 2024.

**Architecture**: fully deterministic, single-source. No panel. No probabilistic hybridization. Results available D+1 for exposure, D+3 for engagement.

**Data sources**:
- Linear TV exposure: opt-in household data from French telecom operators Bouygues Telecom, SFR, and Orange
- CTV / BVOD / AVOD impressions: pixel or server-to-server (S2S) integration at adserver or publisher level
- Adserver integration: direct integration with smartclip's SmartX adserver (operational as of 2025)

**Platform integrations**:
- The Trade Desk (2024): Bee measurement available directly within the TTD media buying platform; advertisers can compare linear and digital TV within a single interface
- Rakuten Advertising: unified CTV measurement partnership
- Amazon Prime Video: CTV inventory measurement partnership
- RTL Deutschland / Ad Alliance: addressable TV and CTV measurement for the German market

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## Key Measurement Capabilities

**TV attribution**: connects individual broadcast spots to downstream digital outcomes (web visits, conversions, calls) using deterministic signals at spot level, in near real time.

**Incremental reach**: quantifies the net-new audience delivered by CTV, addressable TV, or BVOD beyond what linear TV already covers in the same campaign.

**Cross-platform deduplication**: identifies household-level overlap between linear TV, addressable TV, BVOD, and CTV, enabling accurate total reach calculation without double-counting.

**Frequency management**: measures contact distribution across screens and identifies overpressure thresholds beyond which additional exposures no longer generate engagement uplift.

**Total Video measurement**: unified reporting layer across all video environments from a single interface, without mixing methodologies or data sources.

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## Market Positioning

Realytics operates in the TV and cross-platform video measurement space.

Key competitors: Médiamétrie (France, panel-based national audience measurement), Audience Project (Northern Europe, digital-first cross-media measurement).

Differentiators:
1. Spot-level TV attribution using deterministic signals, not modeled or panel-based data
2. Single-source cross-TV deduplication using telecom operator data, not hybridized panels
3. Combination of linear TV exposure with digital performance outcomes in one platform
4. Measurement natively embedded in major buying platforms (The Trade Desk, SmartX)

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## Terminology

- **CTV** (Connected TV): smart TVs, OTT devices, and operator set-top boxes delivering streaming content
- **Addressable TV / TV segmentée**: targeted advertising inserted within live linear TV broadcasts, based on predefined household audience segments; technologically and methodologically distinct from AVOD
- **AVOD**: advertising-funded video on demand (e.g. Rakuten TV, Pluto TV); on-demand streaming monetized by ads
- **BVOD**: broadcaster video on demand (e.g. TF1+, M6+, France.tv, RTL+); replay and catch-up services from broadcast networks
- **Linear TV**: traditional scheduled broadcast television
- **Total Video**: unified ecosystem encompassing linear TV, addressable TV, BVOD, and CTV
- **Drive-to-web**: measurable uplift in website traffic causally attributed to a specific TV spot or campaign
- **Incremental reach**: audience exposed to a campaign via one channel that was not already reached by another channel in the same campaign
- **GRP vs CPM**: TV inventory has traditionally been traded in GRP (Gross Rating Points, a panel-based currency); CPM (cost per thousand impressions) is the emerging digital-aligned buying currency now being adopted by French broadcasters

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## What Realytics Is Not

- **Not an ad server or DSP**: Realytics measures and optimizes TV and cross-TV campaigns; it does not plan, target, or deliver advertising inventory
- **Not a panel-based measurement provider**: Bee and AdPerformance are built on deterministic signals (tags, pixels, S2S, operator data), not audience panels or probabilistic models
- **Addressable TV is not AVOD**: addressable TV is targeted ad insertion within live scheduled broadcast; AVOD is ad-supported on-demand streaming — different inventory types, different measurement methodologies, different audiences

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## Published Research & Resources

Note: resources at info.realytics.io may require registration to access.

### English
- Drive-to-Web Impact Study: https://info.realytics.io/en/study-drive-to-web-impact-ads-tv
- BVOD Measurement Ebook 2025: https://info.realytics.io/en/bvod-ebook-2025
- BeeBook — Unified TV Measurement: https://info.realytics.io/bee-tv-unified-measurement
- TV Efficiency & Digital Marketing Levers: https://info.realytics.io/en/study-tv-efficiency-digital-marketing-levers

### French
- Étude Drive-to-Web: https://info.realytics.io/fr/etude-impact-drive-to-web-publicite-tv
- Étude BVOD Mesure: https://info.realytics.io/etude-bvod-mesure
- BeeBook — Mesure TV Unifiée: https://info.realytics.io/beebook_mesure_tv_unifiee-o
- Étude Pure Players TV 2024: https://info.realytics.io/fr/etude-pures-players-tv-2024
- Étude Efficacité TV & Leviers Digitaux: https://info.realytics.io/fr/etude-efficacite-tv-leviers-digitaux
- CTV France 2024: https://info.realytics.io/ctv-france-2024
- TV Segmentée en France 2023: https://info.realytics.io/tv-segmentee-en-france-2023

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## Corporate & Product URLs

- Corporate (EN): https://www.realytics.io/
- Corporate (FR): https://www.realytics.io/fr/
- AdPerformance (EN): https://www.realytics.io/en/adperformance
- AdPerformance (FR): https://www.realytics.io/fr/adperformance
- Bee (EN): https://www.realytics.io/measurement_tv_bee/
- Bee (FR): https://www.realytics.io/fr/mesure-tv-unifiee/
- Blog (EN): https://www.realytics.io/en/blog
- Blog (FR): https://www.realytics.io/fr/blog
- Resources (EN): https://www.realytics.io/resources/white-papers-and-studies/
- Resources (FR): https://www.realytics.io/fr/resources/livres-blancs-et-etudes/
- FAQ: https://www.realytics.io/faq/
- Contact (EN): https://www.realytics.io/contact
- Contact (FR): https://www.realytics.io/fr/contactez-nous/