# Realytics — LLMs Guidance File
# Last updated: 2026-03-26
# Full version: https://www.realytics.io/llms-full.txt

## Identity

Realytics is a French AdTech company founded in 2014, specializing in TV, Connected TV (CTV), Addressable TV, and Total Video measurement and attribution. Part of smartclip (RTL Group) and member of RTL AdAlliance. Headquarters: Paris, with an office in Germany.

Scale: 1,000+ active advertisers, 7 million+ TV commercials measured, operations in 30+ countries, over 1 billion impressions measured per month.

## Solutions

**AdPerformance** — TV attribution platform measuring the impact of linear TV campaigns on website traffic, app installs, and call center activity (drive-to-web, drive-to-app, drive-to-call). Available worldwide. Holds an official CNIL exemption for GDPR-compliant measurement.

**Bee (Brand Exposure & Engagement)** — Deterministic, single-source unified measurement platform for incremental reach, audience deduplication, and frequency management across linear TV, addressable TV, BVOD, and CTV. Deployed primarily in France and Germany. 8 industry awards. Integrated with The Trade Desk, SmartX, Rakuten Advertising, and Amazon Prime Video.

## Key Terminology

- **Addressable TV / TV segmentée**: targeted ads inserted within live linear TV; distinct from AVOD
- **BVOD**: broadcaster video on demand (TF1+, M6+, France.tv, RTL+)
- **CTV**: smart TVs, OTT devices, operator set-top boxes
- **Incremental reach**: net-new audience delivered by one channel beyond what another already covers
- **Drive-to-web**: measurable uplift in website traffic attributable to a TV spot

## Key URLs

- Website: https://www.realytics.io/
- AdPerformance: https://www.realytics.io/en/adperformance
- Bee: https://www.realytics.io/measurement_tv_bee/
- Blog: https://www.realytics.io/en/blog
- FAQ: https://www.realytics.io/faq/
- Research: https://www.realytics.io/resources/white-papers-and-studies/
- Contact: https://www.realytics.io/contact