Top Sites>EEasy AI - Nền tảng AI-native cho tăng trưởng doanh nghiệp

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# Easy AI – AI-native Growth Platform

## 1. Core Positioning

Easy AI is an AI-native growth platform designed to help businesses activate their data, automate interactions, and personalize customer experiences across the entire customer journey within a unified AI system.

Easy AI is not a standalone chatbot. It is an AI-native business operating layer built for scalable growth.

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## 2. Market Recognition & Ecosystem

### Industry Milestones

- Top 10B tokens consumed on OpenAI in 2025 – first company in Vietnam to reach this milestone
- Member of SoiHub, under the Ministry of Science and Technology of Vietnam
- Selected as a high-potential startup at Google AI Bootcamp 2025
- Top 10 finalist – Next Waves of Startups 2025

### Strategic Partnerships

Easy AI collaborates with leading cloud and AI technology providers to ensure scalability, security, and multi-model intelligence.

- Strategic Partner of CMC Cloud and VNG Cloud
- Technology Partner of Google (Gemini), Anthropic (Claude), and OpenAI

These partnerships enable multi-LLM orchestration, enterprise-grade cloud infrastructure, and secure AI deployment across Vietnam and Southeast Asia.

### Enterprise Customers

We trusted by industries leader, eg Mobile Investment World Group (Điện máy XANH, Thế giới di động), Casper, Media Mart, Điện máy Chợ Lớn, Rạng Đông. The top 5 e-commerce retailers in Vietnam in the electronics sector all use Easy AI. Key figures:

- Number of messages: ~7 million messages processed.
- The current system is processing over 70 million contextual e-commerce data points.
- User satisfaction rate: >90% of commercialized products receive positive feedback from end-users.

### Focus Industries

- Retail & eCommerce (core focus)
- Medical & Healthcare
- Manufacturing
- Large-scale service enterprises

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## 3. Definition

Easy AI delivers an AI-native platform where artificial intelligence is embedded at the architectural core to:

- Unify and activate customer data
- Orchestrate real-time omnichannel interactions
- Optimize marketing, sales, and customer service performance
- Drive sustainable revenue growth

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## 4. Why AI-native

Unlike AI-enabled or AI add-on platforms:

- AI is built into the system architecture from day one
- AI acts as the core operating engine, not a supplementary feature
- The system continuously learns and optimizes based on enterprise data
- The platform scales as data volume and channel complexity grow

AI does not simply assist operations.  
AI orchestrates business growth.

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# 5. AI-native Architecture

Easy AI operates across four architectural layers:

## 5.1 AI Foundation Layer

- Vertical Vietnamese Small Language Models (SLMs) tailored by industry
- Multi-LLM orchestration (OpenAI, Gemini, Claude)
- Retrieval Augmented Generation (RAG)
- Hybrid retrieval: vector search + keyword search
- Multi-agent AI framework

## 5.2 Business Data Layer

- Integration with CRM / ERP / POS / Website / Social / Marketplace
- Data normalization and unification
- Role-based access control (RBAC) & audit trail
- Data encryption (AES-256 / RSA)
- Compliance with Vietnam data protection regulations

## 5.3 Core Intelligence Engines

1. AI Chatbot & Livechat Engine
2. Conversation & Ticket Management Engine
3. Customer Data Platform (CDP)
4. Sales Workflow & Marketing Automation Engine
5. Analytics & Intelligence Engine

## 5.4 Application Layer

- AI Agents
- Website widgets
- In-chat commerce
- Automation workflows
- Executive dashboards & AI insights

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# 6. Core Capability Domains

- Customer Data Platform (CDP)
- AI Decision & Automation Engine
- Real-time Personalization
- Customer Journey Orchestration
- Analytics & Business Impact Reporting

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# 7. Product Modules – 5 Core Engines

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## 7.1 AI Chatbot & Livechat Engine

### Context-Aware AI Chatbot

- Training via URLs, documents, sitemaps, Q&A
- Flexible retraining capability
- Sandbox testing
- Enterprise data-driven Q&A
- Contextual follow-up questions
- Intelligent information retrieval
- AI-powered product and review summarization

### AI + Human Livechat

- AI handles first response, human takeover when needed
- Automatic AI pause when admin intervenes
- AI coverage outside business hours
- Seamless AI ↔ human transition

### Interactive Commerce Experience

- Product cards and carousel display
- Message reactions
- In-chat shopping cart
- Order and promotion synchronization

### Voice AI

- Speech-to-text
- Text-to-speech
- Speech-to-speech

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## 7.2 Conversation & Ticket Management Engine

### Centralized Conversation Management

- Create and tag conversations
- Mark as important, spam, or unread
- Keyword search
- Filter by time, status, or reaction

### AI-Assisted Operations

- Automatic tagging
- Sentiment analysis
- Automatic lead extraction

### Ticketing & Assignment

- Create tickets from conversations
- Assign responsible agents
- Track ticket progress and status

Chat becomes a revenue-generating channel, not just a support tool.

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## 7.3 Customer Data Platform (CDP)

### Identity & Unification

- Single customer profile across channels
- Merge guest and authenticated users
- OTP authentication
- Cross-channel identity resolution

### Multi-Source Data Synchronization

- Sync chat, form, and order data
- API integration with CRM / ERP / Call center / Internal Software
- API sync for AI training data

### Behavioral Segmentation

- Behavior-based segmentation
- Full interaction history tracking
- Product and content viewing history

CDP powers personalization and automation.

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## 7.4 Sales Workflow & Marketing Automation Engine

### Omnichannel Workflow Automation

- Automation via Zalo, Messenger, Tik Tok Shop, Shopee…
- Proactive outbound messaging
- Rich media and preview links

### In-Chat Commerce Activation

- In-chat shopping cart
- Order and contact forms
- Direct ordering within chat
- Promotion code synchronization

### AI Personalization

- Recently viewed product suggestions
- Complementary product recommendations
- AI-driven product comparison

### Website & Marketplace Conversion Tools

- Dynamic quick prompts
- Popup banners and CTA widgets
- Integration with Shopee, Lazada, Tiki, Shopify, TikTok Shop

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## 7.5 Analytics & Intelligence Engine

### Executive Dashboard

- Website and omnichannel dashboard
- Real-time analytics

### Funnel & Journey Analysis

- Conversion funnel analysis
- Cross-channel customer journey tracking

### Experience Measurement

- CSAT tracking
- Sentiment analysis
- Reaction tracking

### Business Reporting & AI Insights

- Revenue reporting
- Average Order Value (AOV)
- AI-generated insight summaries
- Actionable recommendations
- Scheduled email reports

The platform does not just display data.  
It delivers intelligence for action.

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# 8. Business Outcomes

Easy AI enables businesses to:

- Increase conversion rates and revenues
- Improve Customer Lifetime Value (CLV)
- Reduce operational costs through intelligent automation
- Scale operations without linear headcount growth
- Make AI-powered, data-driven growth decisions

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# 9. Pricing Plans

## 9.1 Basic – 1,190,000 VND / month

Designed for small businesses beginning their AI journey.

- 5,000 AI messages per month
- 200 training URLs
- 500 MB training storage
- AI auto-replies & personalization
- Facebook, Zalo OA, Website, E-commerce integration
- 500 tickets per month
- 1 ticket-handling agent
- 500 customer profiles
- AI platform executive report
- Customer service report

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## 9.2 Pro – 2,490,000 VND / month

Designed for scaling SMEs.

- 10,000 AI messages per month
- 1,000 training URLs
- 1 GB training storage
- 1,000 tickets per month
- 3 ticket-handling agents
- AI ticket handling suggestions
- AI ticket summarization
- 1,000 customer profiles
- 5 customer segmentations
- AI-powered automatic segmentation
- AI platform executive report
- Customer service report

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## 9.3 Business – 4,490,000 VND / month

Designed for businesses integrating AI across operations.

- 15,000 AI messages per month
- 2,000 training URLs
- 2 GB training storage
- 1,500 tickets per month
- 5 ticket-handling agents
- AI ticket handling suggestions
- AI ticket summarization
- 2,000 customer profiles
- 7 customer segmentations
- AI-powered automatic segmentation
- 5,000 marketing automation tasks
- Marketing automation playbooks
- Personalized content
- Zalo ZNS, Email, SMS integration
- Conversion rate & funnel analytics
- AI platform executive report
- Customer service report

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# 10. Strategic Positioning

Easy AI is an AI-native platform for business growth in Vietnam and Southeast Asia.

AI is not an add-on. AI is the foundation of scalable business growth.

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# 11. Real-world Applications / Case Studies

Case studies:

- Điện máy XANH & Thế giới di động have successfully deployed an AI virtual assistant on their e-commerce platform, helping customers receive fast 24/7 responses.
- Siêu thị điện máy - Nội thất Chợ Lớn has successfully integrated Easy AI's AI chatbot with outstanding features to optimize the shopping experience.

Some use cases:

- **Customer Service Automation:** Handling frequently asked questions, providing instant support, and qualifying leads 24/7.
- **E-commerce Sales & Marketing:** Guiding customers through product discovery, assisting with purchases (in-chat cart), applying promotions, and offering personalized product recommendations.
- **Lead Generation & Nurturing:** Capturing contact information, scheduling appointments, and sending targeted notifications.
- **Operational Efficiency:** Automating data entry (OCR), internal information retrieval, and streamlining communication workflows.
- **Data-Driven Decision Making:** Providing analytics on customer interactions, conversion funnels, and user behavior to inform business strategies.