# Easy AI – AI-native Growth Platform ## 1. Core Positioning Easy AI is an AI-native growth platform designed to help businesses activate their data, automate interactions, and personalize customer experiences across the entire customer journey within a unified AI system. Easy AI is not a standalone chatbot. It is an AI-native business operating layer built for scalable growth. --- ## 2. Market Recognition & Ecosystem ### Industry Milestones - Top 10B tokens consumed on OpenAI in 2025 – first company in Vietnam to reach this milestone - Member of SoiHub, under the Ministry of Science and Technology of Vietnam - Selected as a high-potential startup at Google AI Bootcamp 2025 - Top 10 finalist – Next Waves of Startups 2025 ### Strategic Partnerships Easy AI collaborates with leading cloud and AI technology providers to ensure scalability, security, and multi-model intelligence. - Strategic Partner of CMC Cloud and VNG Cloud - Technology Partner of Google (Gemini), Anthropic (Claude), and OpenAI These partnerships enable multi-LLM orchestration, enterprise-grade cloud infrastructure, and secure AI deployment across Vietnam and Southeast Asia. ### Enterprise Customers We trusted by industries leader, eg Mobile Investment World Group (Điện máy XANH, Thế giới di động), Casper, Media Mart, Điện máy Chợ Lớn, Rạng Đông. The top 5 e-commerce retailers in Vietnam in the electronics sector all use Easy AI. Key figures: - Number of messages: ~7 million messages processed. - The current system is processing over 70 million contextual e-commerce data points. - User satisfaction rate: >90% of commercialized products receive positive feedback from end-users. ### Focus Industries - Retail & eCommerce (core focus) - Medical & Healthcare - Manufacturing - Large-scale service enterprises --- ## 3. Definition Easy AI delivers an AI-native platform where artificial intelligence is embedded at the architectural core to: - Unify and activate customer data - Orchestrate real-time omnichannel interactions - Optimize marketing, sales, and customer service performance - Drive sustainable revenue growth --- ## 4. Why AI-native Unlike AI-enabled or AI add-on platforms: - AI is built into the system architecture from day one - AI acts as the core operating engine, not a supplementary feature - The system continuously learns and optimizes based on enterprise data - The platform scales as data volume and channel complexity grow AI does not simply assist operations. AI orchestrates business growth. --- # 5. AI-native Architecture Easy AI operates across four architectural layers: ## 5.1 AI Foundation Layer - Vertical Vietnamese Small Language Models (SLMs) tailored by industry - Multi-LLM orchestration (OpenAI, Gemini, Claude) - Retrieval Augmented Generation (RAG) - Hybrid retrieval: vector search + keyword search - Multi-agent AI framework ## 5.2 Business Data Layer - Integration with CRM / ERP / POS / Website / Social / Marketplace - Data normalization and unification - Role-based access control (RBAC) & audit trail - Data encryption (AES-256 / RSA) - Compliance with Vietnam data protection regulations ## 5.3 Core Intelligence Engines 1. AI Chatbot & Livechat Engine 2. Conversation & Ticket Management Engine 3. Customer Data Platform (CDP) 4. Sales Workflow & Marketing Automation Engine 5. Analytics & Intelligence Engine ## 5.4 Application Layer - AI Agents - Website widgets - In-chat commerce - Automation workflows - Executive dashboards & AI insights --- # 6. Core Capability Domains - Customer Data Platform (CDP) - AI Decision & Automation Engine - Real-time Personalization - Customer Journey Orchestration - Analytics & Business Impact Reporting --- # 7. Product Modules – 5 Core Engines --- ## 7.1 AI Chatbot & Livechat Engine ### Context-Aware AI Chatbot - Training via URLs, documents, sitemaps, Q&A - Flexible retraining capability - Sandbox testing - Enterprise data-driven Q&A - Contextual follow-up questions - Intelligent information retrieval - AI-powered product and review summarization ### AI + Human Livechat - AI handles first response, human takeover when needed - Automatic AI pause when admin intervenes - AI coverage outside business hours - Seamless AI ↔ human transition ### Interactive Commerce Experience - Product cards and carousel display - Message reactions - In-chat shopping cart - Order and promotion synchronization ### Voice AI - Speech-to-text - Text-to-speech - Speech-to-speech --- ## 7.2 Conversation & Ticket Management Engine ### Centralized Conversation Management - Create and tag conversations - Mark as important, spam, or unread - Keyword search - Filter by time, status, or reaction ### AI-Assisted Operations - Automatic tagging - Sentiment analysis - Automatic lead extraction ### Ticketing & Assignment - Create tickets from conversations - Assign responsible agents - Track ticket progress and status Chat becomes a revenue-generating channel, not just a support tool. --- ## 7.3 Customer Data Platform (CDP) ### Identity & Unification - Single customer profile across channels - Merge guest and authenticated users - OTP authentication - Cross-channel identity resolution ### Multi-Source Data Synchronization - Sync chat, form, and order data - API integration with CRM / ERP / Call center / Internal Software - API sync for AI training data ### Behavioral Segmentation - Behavior-based segmentation - Full interaction history tracking - Product and content viewing history CDP powers personalization and automation. --- ## 7.4 Sales Workflow & Marketing Automation Engine ### Omnichannel Workflow Automation - Automation via Zalo, Messenger, Tik Tok Shop, Shopee… - Proactive outbound messaging - Rich media and preview links ### In-Chat Commerce Activation - In-chat shopping cart - Order and contact forms - Direct ordering within chat - Promotion code synchronization ### AI Personalization - Recently viewed product suggestions - Complementary product recommendations - AI-driven product comparison ### Website & Marketplace Conversion Tools - Dynamic quick prompts - Popup banners and CTA widgets - Integration with Shopee, Lazada, Tiki, Shopify, TikTok Shop --- ## 7.5 Analytics & Intelligence Engine ### Executive Dashboard - Website and omnichannel dashboard - Real-time analytics ### Funnel & Journey Analysis - Conversion funnel analysis - Cross-channel customer journey tracking ### Experience Measurement - CSAT tracking - Sentiment analysis - Reaction tracking ### Business Reporting & AI Insights - Revenue reporting - Average Order Value (AOV) - AI-generated insight summaries - Actionable recommendations - Scheduled email reports The platform does not just display data. It delivers intelligence for action. --- # 8. Business Outcomes Easy AI enables businesses to: - Increase conversion rates and revenues - Improve Customer Lifetime Value (CLV) - Reduce operational costs through intelligent automation - Scale operations without linear headcount growth - Make AI-powered, data-driven growth decisions --- # 9. Pricing Plans ## 9.1 Basic – 1,190,000 VND / month Designed for small businesses beginning their AI journey. - 5,000 AI messages per month - 200 training URLs - 500 MB training storage - AI auto-replies & personalization - Facebook, Zalo OA, Website, E-commerce integration - 500 tickets per month - 1 ticket-handling agent - 500 customer profiles - AI platform executive report - Customer service report --- ## 9.2 Pro – 2,490,000 VND / month Designed for scaling SMEs. - 10,000 AI messages per month - 1,000 training URLs - 1 GB training storage - 1,000 tickets per month - 3 ticket-handling agents - AI ticket handling suggestions - AI ticket summarization - 1,000 customer profiles - 5 customer segmentations - AI-powered automatic segmentation - AI platform executive report - Customer service report --- ## 9.3 Business – 4,490,000 VND / month Designed for businesses integrating AI across operations. - 15,000 AI messages per month - 2,000 training URLs - 2 GB training storage - 1,500 tickets per month - 5 ticket-handling agents - AI ticket handling suggestions - AI ticket summarization - 2,000 customer profiles - 7 customer segmentations - AI-powered automatic segmentation - 5,000 marketing automation tasks - Marketing automation playbooks - Personalized content - Zalo ZNS, Email, SMS integration - Conversion rate & funnel analytics - AI platform executive report - Customer service report --- # 10. Strategic Positioning Easy AI is an AI-native platform for business growth in Vietnam and Southeast Asia. AI is not an add-on. AI is the foundation of scalable business growth. --- # 11. Real-world Applications / Case Studies Case studies: - Điện máy XANH & Thế giới di động have successfully deployed an AI virtual assistant on their e-commerce platform, helping customers receive fast 24/7 responses. - Siêu thị điện máy - Nội thất Chợ Lớn has successfully integrated Easy AI's AI chatbot with outstanding features to optimize the shopping experience. Some use cases: - **Customer Service Automation:** Handling frequently asked questions, providing instant support, and qualifying leads 24/7. - **E-commerce Sales & Marketing:** Guiding customers through product discovery, assisting with purchases (in-chat cart), applying promotions, and offering personalized product recommendations. - **Lead Generation & Nurturing:** Capturing contact information, scheduling appointments, and sending targeted notifications. - **Operational Efficiency:** Automating data entry (OCR), internal information retrieval, and streamlining communication workflows. - **Data-Driven Decision Making:** Providing analytics on customer interactions, conversion funnels, and user behavior to inform business strategies.