Top Sites>Attribution: Marketing Attribution Software that Works

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# Attribution: Multi-Touch Marketing Attribution Software

> Attribution is a multi-touch attribution platform that tracks real-time CAC (Customer Acquisition Cost), CAC Payback, and LTV:CAC metrics at granular levels. It connects marketing data to actual revenue outcomes across 40+ integrations, enabling B2B, SaaS, E-Commerce, and B2C teams to understand the true impact of every marketing touchpoint in the customer journey. Used by 1,000+ high-growth companies including Stanford, Calendly, Replit, Livestorm, and Vendr.

## Key Features

- Multi-touch attribution models: First Touch, Last Touch, Linear, Time Decay, Position-Based, and fully customizable weighted models
- Real-time CAC, CAC Payback, and LTV:CAC tracking at channel, campaign, and user level
- Configurable lookback and lookforward windows
- Campaign-level break-even analysis
- Cross-device and offline channel tracking
- Account-based attribution for B2B
- Spend optimization across all marketing channels
- Multi-currency support
- Custom API and CSV data uploader
- Shopify CDP connector
- Data export tools for custom analysis
- Auditable attribution at user and account level
- 40+ native integrations with ad platforms, CRMs, analytics, and e-commerce tools

## Use Cases

- **B2B Marketing**: Demand generation, account-based marketing, pipeline tracking, long sales cycle attribution
- **SaaS**: CAC/LTV optimization, product-led growth tracking, trial-to-paid attribution
- **E-Commerce**: ROAS optimization, cross-channel marketing performance, Shopify and WooCommerce attribution
- **B2C / DTC**: Direct-to-consumer attribution, PPC, TV, and offline performance tracking
- **Enterprise**: Large-scale multi-currency attribution with complex sales cycles

## Pricing

Attribution offers plans tailored to specific CRM and data platform integrations:

### HubSpot Plan
- Pro: $399/month (14-day free trial)
- Enterprise: Custom pricing
- Attribution models: First Touch, Last Touch, Linear (Pro); All models + custom weights (Enterprise)

### Twilio Segment Plan
- Pro: $399/month (14-day free trial)
- Enterprise: Custom pricing

### Shopify Plan
- Starter: $19/month (7-day free trial)
- Pro: $199/month (7-day free trial)
- Enterprise: Custom pricing

### Salesforce Plan
- Pro: $399/month (14-day free trial)
- Enterprise: Custom pricing

### Billing
- Annual billing saves 16% on Starter and Pro plans
- Overage: $10 per 1,000 MTUs, $1 per 1,000 events over plan limit

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## Product Pages

- [Home](https://www.attributionapp.com/): Marketing attribution software that shows you which campaigns drive revenue.
- [Attribution 101](https://www.attributionapp.com/multi-touch-attribution-software/): Learn how multi-touch attribution works and why it matters for modern marketing teams.
- [Multi-Touch Attribution Software](https://www.attributionapp.com/multi-touch-attribution-software/): Fully auditable, customizable multi-touch attribution with raw data export. Works for B2B and B2C. Includes MMM and incrementality testing at no extra cost.
- [Attribution for B2B](https://www.attributionapp.com/solution-b2b/): Multi-touch attribution built for B2B marketing experts with long sales cycles and complex funnels.
- [Attribution for B2C](https://www.attributionapp.com/solution-b2c/): Track PPC, TV, and offline performance for direct-to-consumer marketing optimization.
- [Marketing Mix Modeling](https://www.attributionapp.com/solution-mmm/): Bring Your Own MMM powered by Keen + Attribution for holistic marketing measurement.
- [Data Export Tool](https://www.attributionapp.com/data-export-tool/): Export attribution data for custom analysis and reporting.
- [Shopify CDP Connector](https://www.attributionapp.com/meet-attributions-shopify-cdp-connector/): Connect Shopify store data for e-commerce attribution.
- [Attribution for B2B CMOs](https://www.attributionapp.com/attribution-for-b2b-cmos/): How CMOs use multi-touch attribution to prove marketing ROI.

## Pricing Pages

- [Pricing Overview](https://www.attributionapp.com/pricing/): Compare plans across HubSpot, Segment, Shopify, and Salesforce integrations.
- [All Plans](https://www.attributionapp.com/plans/): Detailed comparison of all Attribution plans.
- [HubSpot Plan](https://www.attributionapp.com/plans/hubspot/): Pro at $399/mo, Enterprise custom pricing.
- [Segment Plan](https://www.attributionapp.com/plans/segment/): Pro at $399/mo, Enterprise custom pricing.
- [Shopify Plan](https://www.attributionapp.com/plans/shopify/): Starter at $19/mo, Pro at $199/mo, Enterprise custom.
- [Salesforce Plan](https://www.attributionapp.com/plans/salesforce/): Pro at $399/mo, Enterprise custom pricing.

## Integrations (28 Integration Pages)

- [All Integrations](https://www.attributionapp.com/integrations/): 40+ integrations with ad platforms, CRMs, analytics tools, and e-commerce platforms.
- [HubSpot](https://www.attributionapp.com/integrations/hubspot/): Track how CRM contacts convert across every marketing touchpoint.
- [Salesforce](https://www.attributionapp.com/integrations/salesforce/): Connect Salesforce pipeline data to marketing attribution.
- [Shopify](https://www.attributionapp.com/integrations/shopify/): E-commerce attribution for Shopify stores.
- [Stripe](https://www.attributionapp.com/integrations/stripe/): Connect payment data to marketing attribution.
- [Google Ads](https://www.attributionapp.com/integrations/google/): Track Google Ads campaign performance and ROAS.
- [Facebook Ads](https://www.attributionapp.com/integrations/facebook/): Measure how Facebook Ads campaigns drive conversions.
- [LinkedIn Ads](https://www.attributionapp.com/integrations/linkedin/): Track LinkedIn campaign attribution for B2B marketing.
- [Twilio Segment](https://www.attributionapp.com/integrations/segment/): Connect Segment event data for full-funnel attribution.
- [Mailchimp](https://www.attributionapp.com/integrations/mailchimp/): Email marketing attribution.
- [Heap](https://www.attributionapp.com/integrations/heap/): Product analytics integration.
- [Quora Ads](https://www.attributionapp.com/integrations/quora/): Track Quora advertising performance.
- [Zendesk](https://www.attributionapp.com/integrations/zendesk/): Connect support data to marketing attribution.
- [GetResponse](https://www.attributionapp.com/integrations/getresponse/): Email and marketing automation attribution.
- [Recurly](https://www.attributionapp.com/integrations/recurly/): Subscription billing attribution.
- [Zoho](https://www.attributionapp.com/integrations/zoho/): CRM attribution for Zoho users.
- [RudderStack](https://www.attributionapp.com/integrations/rudderstack/): Customer data platform integration.
- [Zuora](https://www.attributionapp.com/integrations/zuora/): Subscription management attribution.
- [Magento](https://www.attributionapp.com/integrations/magento/): E-commerce attribution for Magento stores.
- [StackAdapt](https://www.attributionapp.com/integrations/stackadapt/): Programmatic advertising attribution.
- [Marketo](https://www.attributionapp.com/integrations/marketo/): Marketing automation attribution.
- [WooCommerce](https://www.attributionapp.com/integrations/woocommerce/): E-commerce attribution for WooCommerce stores.
- [Outbrain](https://www.attributionapp.com/integrations/outbrain/): Content discovery and native advertising attribution.
- [WordPress](https://www.attributionapp.com/integrations/wordpress/): CMS integration for tracking website conversions.
- [Pipedrive](https://www.attributionapp.com/integrations/pipedrive/): CRM attribution for Pipedrive users.
- [X Ads](https://www.attributionapp.com/integrations/x/): Track X (Twitter) advertising performance.
- [AdRoll](https://www.attributionapp.com/integrations/adroll/): Retargeting attribution.
- [Bing Ads](https://www.attributionapp.com/integrations/bing/): Microsoft Ads search attribution.
- [BigCommerce](https://www.attributionapp.com/integrations/bigcommerce/): E-commerce attribution for BigCommerce stores.

## Comparisons

- [Compare Attribution Alternatives](https://www.attributionapp.com/compare/): Side-by-side comparison of top attribution platforms.
- [Attribution vs. Northbeam](https://www.attributionapp.com/compare/vs-northbeam/): Compare key features to find the right fit for your business.
- [Attribution vs. HockeyStack](https://www.attributionapp.com/compare/vs-hockeystack/): Compare key features to find the right fit for your business.
- [Attribution vs. Dreamdata](https://www.attributionapp.com/compare/vs-dreamdata/): Compare key features to find the right fit for your business.
- [Attribution vs. Rockerbox](https://www.attributionapp.com/compare/vs-rockerbox/): Compare key features to find the right fit for your business.
- [Attribution vs. Triple Whale](https://www.attributionapp.com/compare/vs-triple-whale/): Compare key features to find the right fit for your business.
- [Attribution vs. Adobe Marketo Measure](https://www.attributionapp.com/compare/vs-adobe-marketo-measure/): Compare key features to find the right fit for your business.
- [Bizible Alternative](https://www.attributionapp.com/bizible-alternative-attribution-software/): Attribution as an alternative to Adobe Marketo Measure (Bizible).

## Case Studies

- [Livestorm](https://www.attributionapp.com/case-studies/livestorm/): Tripled ROAS in one year with Attribution's marketing insights.
- [Explo](https://www.attributionapp.com/case-studies/explo/): Saves 240 hours annually with Attribution's unified marketing data.
- [Vendr](https://www.attributionapp.com/case-studies/vendr/): Gets back 2+ days every month with streamlined marketing analytics from Attribution.
- [Fatty15](https://www.attributionapp.com/case-studies/fatty15/): Plans to double their ad spend with Attribution's advanced marketing analytics.
- [Superfiliate](https://www.attributionapp.com/case-studies/superfiliate/): Expanded enterprise market reach by integrating with Attribution.

## Resources

- [Resources Library](https://www.attributionapp.com/resources-learn/): Guides, playbooks, and cheat sheets for marketing attribution.
- [2025 Guide: Attribution That Actually Works](https://www.attributionapp.com/resources-learn/2025-guide-attribution-that-actually-works-unlocking-growth-auditability-your-cfo-will-love/): Unlocking growth and auditability your CFO will love.
- [The CMO's Playbook](https://www.attributionapp.com/resources-learn/the-cmos-playbook-to-deliver-more-revenue-with-less-spend/): Deliver more revenue with less spend using multi-touch attribution.
- [Senior Marketer's Guide](https://www.attributionapp.com/resources-learn/a-senior-marketers-guide-to-advancedmarketing-attribution/): Advanced marketing attribution for marketing leaders.
- [B2B Cheat Sheet](https://www.attributionapp.com/resources-learn/cheat-sheet-6-tips-to-make-the-most-of-your-b2b-ad-spend-using-multi-touch-attribution/): 6 tips to make the most of your B2B ad spend using multi-touch attribution.

## Blog Posts

- [The Complete Guide to HubSpot Multi-Touch Attribution](https://www.attributionapp.com/blog/complete-guide-hubspot/): Turning your CRM into an ROI engine.
- [The Complete Guide to Building a Custom Attribution Dashboard](https://www.attributionapp.com/blog/attribution-dashboard/)
- [A Complete Guide to Closed Loop Attribution](https://www.attributionapp.com/blog/closed-loop-attribution/)
- [The Definitive Guide to Measuring and Optimizing Google Ads ROAS and ROI](https://www.attributionapp.com/blog/google-ads-roas-roi/)
- [Inbound Marketing ROI: How to Measure and Optimize](https://www.attributionapp.com/blog/inbound-marketing-roi/)
- [6 Best Funnel.io Alternatives For Marketers](https://www.attributionapp.com/blog/funnel-io-alternatives/)
- [Facebook Ads ROI: How to Measure, Analyze, and Optimize](https://www.attributionapp.com/blog/facebook-ads-roi/)
- [Best E-Commerce Analytics Tools: A Complete Guide](https://www.attributionapp.com/blog/ecommerce-analytics-tools/)
- [How To Audit and Optimize Your Customer Acquisition Funnel](https://www.attributionapp.com/blog/customer-acquisition-funnel/)
- [GA4 Alternatives: 6 Powerful Solutions For Deeper Attribution Insights](https://www.attributionapp.com/blog/ga4-alternatives/)
- [Mobile Attribution: A Comprehensive Guide](https://www.attributionapp.com/blog/mobile-attribution/)
- [6 Best Practices for Account Based Attribution](https://www.attributionapp.com/blog/account-based-attribution/)
- [Probabilistic vs. Deterministic Attribution: A Comprehensive Guide](https://www.attributionapp.com/blog/probabilistic-vs-deterministic-attribution/)
- [How to Set Up Google Analytics Conversion Tracking in GA4](https://www.attributionapp.com/blog/google-analytics-conversion-tracking/)
- [What is Multi-Touch Attribution? + How to Choose the Right Model](https://www.attributionapp.com/blog/multi-touch-attribution/)
- [GCLID: The Definitive Guide for Advanced Tracking](https://www.attributionapp.com/blog/gclid/)
- [Offline Conversions: A Guide for Holistic Campaign Measurement](https://www.attributionapp.com/blog/offline-conversions/)
- [Mastering PPC Reporting: Metrics, Tools, and Strategies](https://www.attributionapp.com/blog/ppc-reporting/)
- [The Best SaaS Analytics Tools for Every Use Case](https://www.attributionapp.com/blog/saas-analytics-tools/)
- [How to Map and Track the SaaS Customer Journey](https://www.attributionapp.com/blog/saas-customer-journey/)
- [Conversion APIs: A Guide to Server-Side and Post-Cookie Tracking](https://www.attributionapp.com/blog/conversion-apis/)
- [Guide to Attribution Modeling in Marketing](https://www.attributionapp.com/blog/attribution-modeling/)
- [Mastering Attribution Windows: A Strategic Guide](https://www.attributionapp.com/blog/attribution-windows/)
- [Strategies for Successful Cookieless Attribution](https://www.attributionapp.com/blog/cookieless-attribution/)
- [5 Best Shopify Analytics Tools of 2025](https://www.attributionapp.com/blog/shopify-analytics-tools/)
- [How to Measure Your PPC ROI Accurately](https://www.attributionapp.com/blog/ppc-roi/)
- [How Effective E-Commerce Attribution Turns Clicks to Conversions](https://www.attributionapp.com/blog/ecommerce-attribution/)
- [How to Set Up and Audit Google Analytics on Shopify](https://www.attributionapp.com/blog/shopify-google-analytics/)
- [6 Conversion Tracking Software Solutions to Improve Your ROI](https://www.attributionapp.com/blog/conversion-tracking-software/)
- [Social Media Attribution 101: How to Track and Measure Success](https://www.attributionapp.com/blog/social-media-attribution/)
- [What's Incrementality in Marketing?](https://www.attributionapp.com/blog/incrementality/)
- [Lead Attribution: The Complete Guide](https://www.attributionapp.com/blog/lead-attribution/)
- [Everything You Need to Know About Time-Decay Attribution](https://www.attributionapp.com/blog/time-decay-attribution/)
- [How to Make Sense of Data-Driven Attribution in Google Analytics](https://www.attributionapp.com/blog/data-driven-attribution/)
- [The Role of Position-Based Attribution in Shaping Conversions](https://www.attributionapp.com/blog/position-based-attribution/)
- [Linear Attribution: The Safest Model or the Most Misleading One?](https://www.attributionapp.com/blog/linear-attribution/)
- [The Case for Custom Attribution Models](https://www.attributionapp.com/blog/custom-attribution-model/)
- [How Marketing Mix Modeling Transforms Strategy](https://www.attributionapp.com/blog/marketing-mix-modeling/)
- [5 Triple Whale Alternatives That Solve Its Biggest Problems](https://www.attributionapp.com/blog/triple-whale-alternatives/)
- [How To Measure Content Attribution](https://www.attributionapp.com/blog/content-attribution/)
- [Should Marketers Still Care About First-Touch Attribution?](https://www.attributionapp.com/blog/first-touch-attribution/)
- [Why Marketers Should Rethink Last-Touch Attribution](https://www.attributionapp.com/blog/last-touch-attribution/)
- [How Full-Funnel Attribution Connects the Dots](https://www.attributionapp.com/blog/full-funnel-attribution/)
- [What Is Multi-Channel Attribution and Why It Matters](https://www.attributionapp.com/blog/multi-channel-attribution/)
- [What is Revenue Attribution? + How to Do it Right](https://www.attributionapp.com/blog/revenue-attribution/)
- [Shopify Connector for Twilio Segment](https://www.attributionapp.com/blog/shopify-connector-for-twilio-segment/)
- [Why Understanding the Buyer's Journey is So Important](https://www.attributionapp.com/blog/buyers-journey/)
- [Announcing CallRail Integration with Attribution](https://www.attributionapp.com/blog/revolutionizing-marketing-analytics-announcing-callrail-integration-with-attribution/)
- [Attribution Named High Performer in G2's Spring 2024 Reports](https://www.attributionapp.com/blog/attribution-named-high-performer-in-g2s-spring-2024-reports-for-attribution-software/)
- [Optimize ROAS with Attribution's Enhanced Segment Integration](https://www.attributionapp.com/blog/optimize-roas-with-attributions-enhanced-integration-with-segment/)
- [Multi-Touch Attribution: Picking the Right Model](https://www.attributionapp.com/blog/multi-touch-attribution-picking-the-right-model-for-your-marketing-strategy/)
- [Top 10 Marketing Trends for 2022](https://www.attributionapp.com/blog/top-ten-trends-2022/)
- [A Guide to Successful Affiliate Marketing, Part 2](https://www.attributionapp.com/blog/guide-affiliate-marketing-part-2/)
- [A Guide to Successful Affiliate Marketing, Part 1](https://www.attributionapp.com/blog/guide-affiliate-marketing-part-1/)
- [Google Ads Success is Built with Great Data, Part 3](https://www.attributionapp.com/blog/google-ads-part3/)
- [The Secret to Google Ads Success, Part 2](https://www.attributionapp.com/blog/google-ads-part2/)
- [The Secret to Google Ads Success, Part 1](https://www.attributionapp.com/blog/google-ads-part1/)
- [I Have My Multi-Touch Attribution Reports, What Do I Do Next?](https://www.attributionapp.com/blog/what-do-i-do-next/)
- [Introducing the Data Export Tool from Attribution](https://www.attributionapp.com/blog/introducing-data-export-tool/)
- [Can Retailers Benefit from Using Multi-Touch Attribution?](https://www.attributionapp.com/blog/can-retailers-benefit-from-using-multi-touch-attribution/)
- [New Features and Integrations for Attribution](https://www.attributionapp.com/blog/new-features-and-integrations-for-attribution/)
- [Multi-Touch Attribution Analytics for B2B CMOs](https://www.attributionapp.com/blog/multi-touch-attribution-analytics-are-now-the-smartest-weapon-for-b2b-cmos/)
- [Multi-Touch Attribution for Salesforce](https://www.attributionapp.com/blog/multi-touch-attribution-for-salesforce-is-here/)
- [Attribution Named High Performer by G2 Crowd Grid](https://www.attributionapp.com/blog/attribution-named-high-performer-by-g2-crowd-grid-for-attribution-software/)
- [6 Best Practices for Successful B2B Marketing Attribution](https://www.attributionapp.com/blog/6-best-practices-for-successful-b2b-multi-touch-attribution/)
- [Top 5 Marketing Attribution Trends for 2019](https://www.attributionapp.com/blog/top-5-marketing-attribution-trends-for-2019/)
- [Attribution Quora Partnership](https://www.attributionapp.com/blog/attribution-quora-partnership-attribution/)
- [Attribution Joins Stripe Partner Program](https://www.attributionapp.com/blog/stripe-attribution-partner/)
- [3 Remarketing Mistakes Everyone Makes](https://www.attributionapp.com/blog/remarketing-mistakes-everyone-makes/)
- [CAC Benchmarks: How Much Should I Spend to Acquire a Customer?](https://www.attributionapp.com/blog/saas-calculator-how-much-should-i-spend-to-acquire-a-customer/)
- [Apple: Let's Solve iOS Attribution for Good](https://www.attributionapp.com/blog/apple-lets-solve-ios-attribution-for-good/)
- [Why Do I Have So Much Direct Traffic?](https://www.attributionapp.com/blog/why-do-i-have-so-much-direct-traffic/)
- [Cross Device Attribution](https://www.attributionapp.com/blog/cross-device-analytics/)
- [Why Your Javascript Tracking Leaks Data](https://www.attributionapp.com/blog/why-your-javascript-tracking-leaks-data/)
- [8 UTM Tagging Best Practices](https://www.attributionapp.com/blog/utm-tagging-best-practices/)

## Blog Categories

- [Attribution Methods](https://www.attributionapp.com/blog/category/attribution-methods/)
- [Attribution Tools](https://www.attributionapp.com/blog/category/attribution-tools/)
- [SaaS Marketing](https://www.attributionapp.com/blog/category/saas-marketing/)
- [Basic Attribution Concepts](https://www.attributionapp.com/blog/category/basic-attribution-concepts/)

## Contact & Demo

- [Book a Demo](https://www.attributionapp.com/book-demo/): Schedule a personalized demo with the Attribution team.
- [Watch Demo](https://www.attributionapp.com/watch-demo/): Watch a pre-recorded multi-touch attribution demo.
- [Request Pricing](https://www.attributionapp.com/request-pricing/): Get a custom pricing quote for your team.
- [CMO's Playbook Download](https://www.attributionapp.com/cmos-playbook-download/): Download the CMO's Playbook for delivering more revenue with less spend.
- [Marketer's Guide Download](https://www.attributionapp.com/marketers-guide/): Download the senior marketer's guide to advanced marketing attribution.

## Legal

- [Terms of Service](https://www.attributionapp.com/terms/)
- [Privacy Policy](https://www.attributionapp.com/privacy/)
- [Master Services Agreement](https://www.attributionapp.com/msa/)

## Optional

- [Sitemap Index](https://www.attributionapp.com/sitemap-index.xml)