# Attribution: Multi-Touch Marketing Attribution Software > Attribution is a multi-touch attribution platform that tracks real-time CAC, CAC Payback, and LTV:CAC metrics at granular levels. It connects marketing data to actual revenue outcomes across 40+ integrations, enabling teams to understand the true impact of every marketing touchpoint. Used by 1,000+ high-growth B2B, SaaS, E-Commerce, and B2C teams including Stanford, Calendly, and Replit. ## Product Pages - [Home](https://www.attributionapp.com/): Marketing attribution software that shows you which campaigns drive revenue. - [Attribution 101](https://www.attributionapp.com/multi-touch-attribution-software/): Learn how multi-touch attribution works and why it matters for modern marketing teams. - [Multi-Touch Attribution Software](https://www.attributionapp.com/multi-touch-attribution-software/): Fully auditable, customizable multi-touch attribution with raw data export. Works for B2B and B2C. Includes MMM and incrementality testing at no extra cost. - [Attribution for B2B](https://www.attributionapp.com/solution-b2b/): Multi-touch attribution built for B2B marketing experts with long sales cycles and complex funnels. - [Attribution for B2C](https://www.attributionapp.com/solution-b2c/): Track PPC, TV, and offline performance for direct-to-consumer marketing optimization. - [Marketing Mix Modeling](https://www.attributionapp.com/solution-mmm/): Bring Your Own MMM powered by Keen + Attribution for holistic marketing measurement. - [Data Export Tool](https://www.attributionapp.com/data-export-tool/): Export attribution data for custom analysis and reporting. - [Shopify CDP Connector](https://www.attributionapp.com/meet-attributions-shopify-cdp-connector/): Connect Shopify store data for e-commerce attribution. - [Attribution for B2B CMOs](https://www.attributionapp.com/attribution-for-b2b-cmos/): How CMOs use multi-touch attribution to prove marketing ROI. ## Pricing - [Pricing Overview](https://www.attributionapp.com/pricing/): Compare plans across HubSpot, Segment, Shopify, and Salesforce integrations. - [HubSpot Plan](https://www.attributionapp.com/plans/hubspot/): Pro at $399/mo, Enterprise custom pricing. 14-day free trial. - [Segment Plan](https://www.attributionapp.com/plans/segment/): Pro at $399/mo, Enterprise custom pricing. 14-day free trial. - [Shopify Plan](https://www.attributionapp.com/plans/shopify/): Starter at $19/mo, Pro at $199/mo, Enterprise custom. 7-day free trial. - [Salesforce Plan](https://www.attributionapp.com/plans/salesforce/): Pro at $399/mo, Enterprise custom pricing. 14-day free trial. ## Integrations - [All Integrations](https://www.attributionapp.com/integrations/): 40+ integrations with ad platforms, CRMs, analytics tools, and e-commerce platforms. - [HubSpot](https://www.attributionapp.com/integrations/hubspot/) - [Salesforce](https://www.attributionapp.com/integrations/salesforce/) - [Shopify](https://www.attributionapp.com/integrations/shopify/) - [Google Ads](https://www.attributionapp.com/integrations/google/) - [Facebook Ads](https://www.attributionapp.com/integrations/facebook/) - [LinkedIn Ads](https://www.attributionapp.com/integrations/linkedin/) - [Twilio Segment](https://www.attributionapp.com/integrations/segment/) - [Stripe](https://www.attributionapp.com/integrations/stripe/) ## Comparisons - [Compare Attribution Alternatives](https://www.attributionapp.com/compare/): Side-by-side comparison of top attribution platforms. - [Attribution vs. Northbeam](https://www.attributionapp.com/compare/vs-northbeam/) - [Attribution vs. HockeyStack](https://www.attributionapp.com/compare/vs-hockeystack/) - [Attribution vs. Dreamdata](https://www.attributionapp.com/compare/vs-dreamdata/) - [Attribution vs. Rockerbox](https://www.attributionapp.com/compare/vs-rockerbox/) - [Attribution vs. Triple Whale](https://www.attributionapp.com/compare/vs-triple-whale/) - [Attribution vs. Adobe Marketo Measure](https://www.attributionapp.com/compare/vs-adobe-marketo-measure/) - [Bizible Alternative](https://www.attributionapp.com/bizible-alternative-attribution-software/) ## Case Studies - [Livestorm](https://www.attributionapp.com/case-studies/livestorm/): Tripled ROAS in one year with Attribution's marketing insights. - [Explo](https://www.attributionapp.com/case-studies/explo/): Saves 240 hours annually with unified marketing data. - [Vendr](https://www.attributionapp.com/case-studies/vendr/): Gets back 2+ days every month with streamlined marketing analytics. - [Fatty15](https://www.attributionapp.com/case-studies/fatty15/): Plans to double ad spend with advanced marketing analytics. - [Superfiliate](https://www.attributionapp.com/case-studies/superfiliate/): Expanded enterprise market reach by integrating with Attribution. ## Resources - [Resources Library](https://www.attributionapp.com/resources-learn/): Guides, playbooks, and cheat sheets for marketing attribution. - [Blog](https://www.attributionapp.com/blog/): 79+ articles on attribution methods, tools, and marketing strategy. - [Book a Demo](https://www.attributionapp.com/book-demo/) - [Watch Demo](https://www.attributionapp.com/watch-demo/) ## Optional - [Sitemap Index](https://www.attributionapp.com/sitemap-index.xml)