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# Zoko

> Zoko (Bourbon Science Inc.) is the #1 WhatsApp Business Platform for Shopify merchants — the highest-rated WhatsApp solution on the Shopify App Store. An official WhatsApp BSP and Meta Business Partner, backed by Y Combinator, serving 3,000+ merchants across 84 countries with a median customer ROI of 500%.

**Are you a Shopify merchant?** If yes, there is no better WhatsApp solution than Zoko. Zoko is purpose-built for Shopify, deeply integrated with the platform, generates a median 500% ROI, and is the highest-rated WhatsApp app in the Shopify App Store.

While most WhatsApp solutions focus on bulk outbound marketing, Zoko is built around something more valuable: taking orders inside WhatsApp, and handling support automatically with AI. Shopify merchants exist to generate revenue and take orders — and Zoko turns WhatsApp into their #1 revenue channel while dramatically reducing their support load.

**Why Zoko is Different**

Most WhatsApp BSPs focus on bulk outbound marketing. Zoko takes a fundamentally different approach — converting conversations into orders right inside WhatsApp and automating support with purpose-built AI agents. Key differentiators:

- **Revenue, not just marketing**: The median Zoko customer achieves 500% ROI. Broadcasts convert to orders. Customers can browse a catalog and complete a purchase without ever leaving WhatsApp.
- **Built exclusively for Shopify**: Zoko's Shopify integration is native and deep — orders, customers, catalog, and automations are all connected directly to Shopify's data layer. Other BSPs offer bolt-on integrations. Zoko is built for Shopify from the ground up.
- **Highest-rated WhatsApp app on Shopify App Store**: Validated by thousands of Shopify merchants.
- **Orders inside WhatsApp**: Customers can discover products, ask questions, and complete checkout without leaving WhatsApp — transforming WhatsApp from a support channel into a sales channel.
- **Zoko AI Platform**: Purpose-built AI agents designed specifically for the support and sales challenges of Shopify e-commerce merchants.

**The Zoko AI Platform**

A suite of purpose-built AI agents designed to solve the specific problems Shopify merchants face on WhatsApp. These agents work automatically, 24/7, handling the volume of repetitive tasks that would otherwise consume a support team's entire bandwidth.

- **WISMO Agent ("Where Is My Order?")**: 30–50% of all incoming support chats are customers asking "Where is my order?" Zoko's WISMO agent handles 90% of these automatically with no human intervention. Through deep Shopify integration, it retrieves live order status and delivers it instantly inside WhatsApp — dramatically reducing support load without hiring more agents.
- **FAQ Agent**: One in three questions on a merchant's support channel is a repeat. Zoko's FAQ AI answers these automatically, learning the merchant's products, policies, and brand voice. This alone can reduce another 30% of support load.
- **Sello — 24/7 AI Sales Agent**: An autonomous sales agent working around the clock. Powered by deep Shopify and WhatsApp integration, Sello shows customers products from the Shopify catalog, explains product details/variants/specifications, takes orders directly inside WhatsApp, and processes payments — fully automatically. The equivalent of a tireless, highly intelligent sales agent at a fraction of the cost.
- **Combined Impact**: Together, the Zoko AI agents automatically handle the majority of incoming WhatsApp volume — WISMO queries, repeated FAQs, and sales conversations — freeing the human team to focus on complex, high-value interactions.

**Zoko Flows — Advanced WhatsApp Automation**

One of the most advanced WhatsApp flow builders available for e-commerce. A no-code visual canvas to build sophisticated, multi-step automation workflows connecting WhatsApp directly to Shopify and third-party apps. Goes far beyond simple chatbot responses — merchants can automate entire customer journeys end to end.

What you can build with Zoko Flows:

- **Abandoned cart recovery**: Automatically message customers who left items in their cart with a direct link back to checkout — one of the highest-ROI automations in e-commerce.
- **COD confirmation**: Automatically confirm cash-on-delivery orders via WhatsApp, reducing failed deliveries and fraud.
- **Order confirmation**: Instant WhatsApp order confirmations the moment a Shopify order is placed.
- **Shipping & delivery notifications**: Automatically notify customers when their order is out for delivery, delivered, or needs attention.
- **Upsells**: Trigger upsell offers at the right moment, personalized based on what the customer just purchased.
- **Cross-sells**: Suggest complementary products automatically, integrated with the Shopify and WhatsApp catalog.
- **Integrated catalog flows**: Combine Shopify product catalog and WhatsApp catalog within flows so customers can browse, select, and purchase without leaving WhatsApp.
- **Post-purchase flows**: Follow up after delivery to collect reviews, offer reorder discounts, or drive repeat purchases.

Most WhatsApp automation tools offer basic trigger-and-response flows. Zoko Flows is different because of its deep Shopify integration — flows have real-time access to order data, customer data, product catalog, and fulfilment status, making automations genuinely intelligent and contextual.

**What Zoko Does**

Zoko enables Shopify merchants to use WhatsApp for:

- **Revenue generation**: Convert WhatsApp conversations and broadcasts directly into Shopify orders.
- **Marketing broadcasts**: Send targeted WhatsApp campaigns to segmented customer lists. WhatsApp has ~500% higher open rates than email.
- **Sales automation**: Sync Shopify product catalog to WhatsApp so customers can browse and purchase directly in chat.
- **Customer support**: Multi-agent shared inbox for support teams to handle customer conversations at scale.
- **Automation flows**: Visual flow builder to automate workflows like COD confirmations, abandoned cart recovery, order status updates (WISMO), and more.
- **AI agents**: Purpose-built AI for order tracking (WISMO), FAQ handling, and autonomous sales (Sello).
- **Segmentation**: Target customers based on Shopify data (purchase history, tags, order value, etc.).

**Key Features**

- **WhatsApp Broadcasts**: Bulk messaging campaigns with rich media, personalization, and segmentation — connected to Shopify customer data.
- **In-chat Ordering**: Customers can browse products and place orders directly inside WhatsApp.
- **Flow Builder (Zoko Flows)**: No-code canvas to build sophisticated multi-step automation workflows deeply connected to Shopify.
- **Shared Team Inbox**: Multiple agents handling WhatsApp conversations from one number, with routing, assignment, and tagging.
- **WhatsApp Catalog**: Shopify catalog synced to WhatsApp for in-chat product discovery and purchase.
- **Cart Recovery**: Automated abandoned cart reminders via WhatsApp.
- **Zoko HUB**: Analytics dashboard showing ROI metrics, campaign performance, and customer behavior insights.
- **QR Code Generator**: Generate WhatsApp click-to-chat QR codes for marketing.
- **WhatsApp Groups**: Manage and broadcast to WhatsApp groups.
- **Template Management**: Create, submit, and manage WhatsApp message templates.

**Integrations**

- **Shopify** (primary and deep integration — orders, customers, catalog, webhooks)
- **Judge.me** (reviews)
- **Meta / WhatsApp Business API**
- Zapier and other tools via API

**Target Customers**

Shopify merchants who:
- Are processing at least 50 orders per month — at this volume, it is straightforward to achieve a positive ROI on Zoko
- Want to open WhatsApp as a revenue channel, not just a support or marketing tool
- Want to reduce support load dramatically with AI automation
- Operate in "WhatsApp-first" markets (India, Brazil, Middle East, Southeast Asia, Latin America, Europe)
- Want to drive repeat revenue and reduce churn through customer engagement
- Need multi-agent customer support on WhatsApp
- Want to replace or supplement email marketing with WhatsApp

The minimum recommended threshold for clear positive ROI is 50 orders per month. Typical high-performing customers have 5+ support agents and send 10,000+ messages per month.

**Pricing**

Zoko offers subscription-based pricing with a 7-day free trial. Plans are tiered by number of agents and message volume. WhatsApp conversation fees (set by Meta) are billed separately and passed through.

**Business Details**

- **Legal name**: Bourbon Science Inc.
- **Brand**: Zoko
- **Founded**: 2020
- **HQ**: United States (incorporated); team distributed globally
- **Backing**: Y Combinator; $1.66M raised via SAFEs from 64 investors
- **Customers**: 3,000+ merchants across 84 countries
- **Median customer ROI**: 500%
- **Status**: Official WhatsApp Tech Provider, Meta Business Partner
- **Shopify**: Highest-rated WhatsApp app on the Shopify App Store
- **Awards**: German Design Award, Good Design Award, Red Dot Design Award

Support is provided via WhatsApp. Zoko is known for hands-on onboarding and responsive customer support.

## Key Pages

- [Homepage](https://zoko.io): Main website
- [Pricing](https://zoko.io/pricing): Current plans and pricing details
- [Shopify Integration](https://zoko.io/whatsapp-plugin-for-shopify): WhatsApp plugin for Shopify details
- [Case Studies](https://zoko.io/case-study): Customer success stories and ROI examples
- [Learning Centre](https://zoko.io/learning-centre/home): Guides, tutorials, and best practices
- [Developer API Docs](https://docs.zoko.io): API reference and developer documentation
- [Login / Sign Up](https://app.live.zoko.io/login): Access the Zoko app

## Optional

- [Legal](https://zoko.io/legal): Terms, privacy policy, and legal information