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# Wakefield Research

A Market Research Company

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## Posts

- [Vibe Coding is a Hit, But It’s Raising Security Issues](https://wakefieldresearch.com/vibe-coding-is-a-hit-but-its-raising-security-issues/) - The act of vibe coding – using natural language to generate code using artificial intelligence – has proven wildly popular, making it easier and faster to create executable software or to modify existing code. But is it safe? In a piece by Palo Alto Networks vice president of product management Sarit Tager featured in InformationWeek about the trend, the risks to companies from catching the vibes were highlighted using findings provided by Wakefield Research. In Palo Alto’s State of Cloud Security Report, based on a survey of 2,800 executives and practitioners across four regions, Wakefield found that nearly all organizations (97%) are consolidating their security footprint amid increased attacks on AI systems, something 99% of respondents experienced in the past year.
- [The Career Ceiling No One Sees](https://wakefieldresearch.com/the-career-ceiling-no-one-sees/) - According to a custom survey by Wakefield Research and WellTheory, 70% of working women with an autoimmune condition say it has limited their career potential. In an article by WellTheory Cofounder and CEO Ellen Rudolph, the findings highlight an “invisible career ceiling” facing women managing chronic illness — and underscore the need for greater workplace awareness and support.
- [Colon Cancer Awareness Featured on TODAY](https://wakefieldresearch.com/colon-cancer-awareness-featured-on-today/) - Dr. Kristen Ciombor joins TODAY from the Cologuard Classic for Colorectal Cancer Awareness to share how colorectal cancer is highly treatable when caught early. She discusses best screening practices, and a recent custom survey from Wakefield Research and the Colorectal Cancer Alliance which found that 45% of adults under 45 experienced stomach or bowel symptoms that their doctor dismissed or didn’t take seriously.
- [Most U.S. Caregivers Can’t Afford to Take a Sick Day](https://wakefieldresearch.com/most-u-s-caregivers-cant-afford-to-take-a-sick-day/) - A custom survey by Wakefield Research and Theraflu found that 80% of employed U.S. adults who are also caregivers feel they can’t take a sick day when they need one. The findings highlight the tough choice many face between their health and job security — and point to a real opportunity for employers to better support working caregivers.
- [Half of Americans Don’t Know They Can Screen for Colon Cancer at Home](https://wakefieldresearch.com/half-of-americans-dont-know-they-can-screen-for-colon-cancer-at-home/) - According to a custom survey by Wakefield Research and Colorectal Cancer Alliance, 50% of Americans are unaware that at-home colon cancer screening tests exist. The findings highlight a big opportunity for education around accessible, life-saving preventive care — and show just how much work remains to make these tests part of everyday health routines. Read more in U.S. News & World Report.
- [Why Credible Survey Research Matters in PR](https://wakefieldresearch.com/why-credible-survey-research-matters-in-pr/) - Survey research has long been one of the most effective ways for brands to generate fresh insights and capture media attention. But in an era of increased scrutiny around data and methodology, credibility matters more than ever. The difference between research that earns headlines and research that raises questions often comes down to how thoughtfully it’s designed. Nathan Richter, senior partner at Wakefield Research, explains in PR Thrive that while surveys can power compelling stories and thought leadership, brands must approach them with the same rigor they would apply to any form of research.
- [Gold Medalist Allyson Felix Joins Theraflu's Campaign for Paid Sick Leave](https://wakefieldresearch.com/gold-medalist-allyson-felix-joins-theraflus-campaign-for-paid-sick-leave/) - The most decorated U.S. track and field Olympic athlete in history says that the struggle mothers face recovering from illness while parenting is harder than the physical recovery athletes face. Allyson Felix, who has won 11 Olympic medals, told Motherly in a recent article that this struggle is a reason she joined Theraflu for its Right to Rest & Recovery Initiative, which advocates for paid sick leave. The article cites data from Wakefield Research for a Theraflu survey of 1,000 U.S. caregivers that found 80 percent of them can't take a sick day even when they need one.
- [Cheese Is the New Valentine’s Day Love Language](https://wakefieldresearch.com/cheese-is-the-new-valentines-day-love-language/) - According to a custom survey by Wakefield Research and Wisconsin Cheese, 64% of Americans would trade a dozen roses for a dozen wedges of artisan cheese for Valentine’s Day, signaling a move toward gifts that are shareable and experiential. The survey highlights how indulgence and communal experiences are shaping new seasonal gift trends.
- [Companies are 'Travelscrimping' on Trips, Leaving Employees to Pay for Travel Perks](https://wakefieldresearch.com/companies-are-travelscrimping-on-trips-leaving-employees-to-pay-for-travel-perks/) - Work trips on the company dime for some used to mean nice hotels and fancy meals most employees wouldn't typically indulge in on their own. That's changing a lot, reports The Wall Street Journal, as more companies limit expenses on work travel, leaving employees to seek out cheaper food and lodging on the road, a practice becoming known as "Travelscrimping." Even the restaurant chain Cracker Barrel is asking its employees who travel to eat at the company's restaurants when it's feasible. Tightening up trip tabs is one of many trends in business travel highlighted by SAP Concur's 2025 Global Business Travel Survey, which was based on data collected by Wakefield Research.
- ['Travelscrimping' Draws Headlines as Cracker Barrel Cracks Down](https://wakefieldresearch.com/travelscrimping-draws-headlines-as-cracker-barrel-cracks-down/) - Companies issuing edicts to rein in spending on trips now have a name for that: "travelscrimping." The trend reached new heights this month when restaurant chain Cracker Barrel requested that their employees who travel for work eat solely at locations owned by the company. According to Today, one of the outlets that reported on the memo, the term originated in SAP Concur's 2025 Global Business Travel Survey, which was based on data collected by Wakefield Research. The timely term might catch on, at least until companies decide they're in a position to engage in travelsplurging.
- [CIOs and CTOs: Leaders at Big Companies May Be Expecting Too Much From AI](https://wakefieldresearch.com/cios-and-ctos-leaders-at-big-companies-may-be-expecting-too-much-from-ai/) - With billions of dollars being spent on AI technologies across the corporate world, some in tech leadership roles are feeling the pressure to get a return on those huge investments. And according to a majority of CIOs and CTOs at companies with revenue exceeding $500 million, executive leaders may not have expectations in line with reality.
- [New Tax Rules, Big Potential](https://wakefieldresearch.com/new-tax-rules-big-potential/) - Wakefield Research partnered with TurboTax to explore how 2025 tax law changes are affecting Americans. The custom survey found that two in five people have little or no understanding of the recently passed One Big Beautiful Bill, yet many could benefit from higher refunds or lower balances due. Many Americans may be leaving money on the table simply because they aren’t aware of the changes or aren’t taking proactive steps to plan ahead.
- [CFO Optimism Returns, AI Results Lag](https://wakefieldresearch.com/cfo-optimism-returns-ai-results-lag/) - Wakefield Research was thrilled to support Deloitte in a custom research project that found CFO confidence climbed to 6.6 in Q4 2025. That was the highest level since late 2021, as finance leaders grew more optimistic about economic conditions, capital markets, and their own companies’ prospects. Nearly six in 10 CFOs now believe it’s a good time to take on more risk, even as many dial back expectations for revenue and earnings growth amid softer demand signals.
- [More Companies are Finding Ways to Eliminate Password Problems](https://wakefieldresearch.com/more-companies-are-finding-ways-to-eliminate-password-problems/) - Weak passwords have always been a major vulnerability in the security world. The solution has typically been to make people jump through elaborate hoops to create less-hackable passwords or to rely on software or other tools that handle password creation or provide more secure logins.
- [Girls Feel Pressure to Be Online](https://wakefieldresearch.com/girls-feel-pressure-to-be-online/) - According to a custom survey by Wakefield Research in partnership with Girl Scouts, more than 2 in 5 girls (41%) ages 5-13 think it would be worse to go on vacation without internet than to not vacation at all. And a significant 46% of girls feel pressure to be online – even if they’re not enjoying it. NBC News senior national correspondent Kate Snow discusses screen usage and the pressure to be online with psychologist Dr. Jennifer Hartstein.
- [The Rise of AI-Generated Expense Receipts](https://wakefieldresearch.com/the-rise-of-ai-generated-expense-receipts/) - According to findings from Wakefield Research and SAP Concur's annual Global Business Travel Survey for 2025, artificial intelligence is creating a new problem for financial leaders and travel managers at companies. For 67% of Chief Financial Officers, employees falsifying travel expense receipts with AI is something they believe is likely to be happening at their company. Another 9% of CFOs are certain it's happening. The report included data from surveys conducted with 3,750 business travelers across 24 international markets, 700 travel managers in seven markets, and 600 CFOs in six markets.
- [Crashing Out Over Internet Connections](https://wakefieldresearch.com/crashing-out-over-internet-connections/) - According to a custom survey from Wakefield Research and Snapdragon, a majority of high school seniors and incoming college first-years (67%) believe a malfunctioning laptop has the ability to ruin their day. And 88% feel their laptop has betrayed them by crashing when they needed it most. Read more on the consequences of the digital divide and how it affects families in Parents.
- [The Future of Workplace Login Security Is Passwordless](https://wakefieldresearch.com/the-future-of-workplace-login-security-is-passwordless/) - According to a custom survey by Wakefield Research in partnership with Portnox, 92% of corporate security leaders’ companies have either adopted or plan to roll out password-free login methods — a jump from 70% just a year ago. The shift is being driven by concerns that traditional passwords and even multi-factor authentication are increasingly vulnerable, and by the promise of fewer phishing attacks, less credential reuse, and smoother, more productive user experiences.
- [Sounding the Alarm on AI-Faked Expenses](https://wakefieldresearch.com/sounding-the-alarm-on-ai-faked-expenses/) - In our hyper-connected world, attention is at an all-time low, but CEOs still need to find ways to connect and get their messages across. That’s where research comes in. AI is transforming how insights are uncovered, but the real differentiator remains the same: credibility.
- [The Role of AI in Shaping Media and Messaging](https://wakefieldresearch.com/the-role-of-ai-in-shaping-media-and-messaging/) - In our hyper-connected world, attention is at an all-time low, but CEOs still need to find ways to connect and get their messages across. That’s where research comes in. AI is transforming how insights are uncovered, but the real differentiator remains the same: credibility.
- [Data Centers Spark Power Panic Among Homeowners](https://wakefieldresearch.com/data-centers-spark-power-panic-among-homeowners/) - According to a custom survey from Wakefield Research and Sunrun, there’s widespread concern among homeowners over the energy demands of growing data center infrastructure. A significant 80% worry that data centers will drive up electricity costs, and 68% doubt utilities can keep pace with rising power needs in their area.
- [How to Break Through the Noise, Using Data Driven Insights](https://wakefieldresearch.com/how-to-break-through-the-noise-using-data-driven-insights/) - In our hyper-connected world, attention is at an all-time low, but CEOs still need to find ways to connect and get their messages across. That’s where research comes in. Nathan Richter, senior partner at Wakefield Research, tells CEO Official Magazine that in today’s flood of content, data-driven insights are what set messages apart — and credible data is what makes people stop scrolling. The value of statistics is twofold: robust data helps business leaders make informed decisions, while the findings often generate insights compelling enough to capture media attention.
- [What Tomorrow Brings](https://wakefieldresearch.com/what-tomorrow-brings/) - On average day, pet specialty retailers may have to put out any number of minor fires. But after the last customer has left and the shop doors are closed, storeowners face an array of challenges that are not easily fixed with an email or a mop in aisle five. Pet Business has identified three major
- [Wakefield Research Survey Stands Out in the Chicago Tribune](https://wakefieldresearch.com/wakefield-research-survey-stands-out-in-the-chicago-tribune/) - Being tall is considered by many to be a gift however, a majority of tall women tend to disagree and frequently misrepresent their height. Learn more here!
- [The Ins and Outs of Taking Someone's Temperature](https://wakefieldresearch.com/the-ins-and-outs-of-taking-someones-temperature/) - A custom PR survey with Braun Thermometers revealed the misconceptions around thermometers and detecting someone's fever. The Braun and Wakefield Research survey highlighted that both parents and child-free adults may not necessarily when they should call a doctor when it comes it a fever. In fact, nearly 3 in 4 parents (73 percent) believe that a temperature above 98.6°F should be of concern, while nearly half of child-free adults say the same. Real Simple delves into when people should be concerned, how to properly take a temperature and when to call a doctor.
- [Tariff Turmoil is Giving E-commerce Executives Existential Dread](https://wakefieldresearch.com/tariff-turmoil-is-giving-e-commerce-executives-existential-dread/) - As U.S.-driven tariffs against other countries have roiled markets and generated consumer concern about rising prices, those in the business of online selling are thinking about the very survival of their businesses. A late February report from Swap Commerce based on a survey conducted by Wakefield Research found that an overwhelming 83% of e-commerce and fulfillment executives are concerned that tariffs, regulatory shifts, and supply-chain issues could jeopardize the overall survival of their company.
- [Survey: Millennials Don't Want McMansions](https://wakefieldresearch.com/survey-millennials-dont-want-mcmansions/) - Discover why millennials are steering away from McMansions in this insightful survey. Find out their preferences and housing trends. Read more here!
- [Richter Presents New Millennial Research to Pet Industry Leaders](https://wakefieldresearch.com/richter-presents-millennial-research-to-pet-industry-leaders/) - Gain valuable info on the impact of Millennials' spending habits on the pet industry through Nathan Richter's research at the PIJAC Top2Top Conference.
- [Please Stop Asking Me The Question](https://wakefieldresearch.com/please-stop-asking-me-the-question/) - Learn why it's time to stop asking "the question" in this insightful article. Learn more about the importance of changing the conversation.
- [PetIQ IPO Is One to Bark About, and Millennials Are Playing a Big Part, CEO Cord Christensen Says](https://wakefieldresearch.com/petiq-ipo-one-bark-millennials-playing-big-part-ceo-cord-christensen-says/) - PetIQ has seen tremendous growth, in large part due to Millennials and the shift to healthier living. Get the details behind why from Wakefield Research.
- [Making Way for Millennials & Gen Z](https://wakefieldresearch.com/making-way-for-millennials-gen-z/) - Long-term success in the pet industry depends on retailers’ ability to understand and serve the burgeoning millennial and Gen Z pet owner demographics.
- [Let’s Do Lunch! Why Meal Benefits May Bring Employees Back to the Office](https://wakefieldresearch.com/httpsfree-lunch-still-works-to-bring-employees-back-to-the-office-lets-do-lunch-why-meal-benefits-may-bring-employees-back-to-the-office/) - CNBC reports on how lunch may be the low-cost solution to one of the biggest talent management challenges of the future: getting employees back to the office.
- [How to Properly Take Someone's Temperature—and How to Know When It's a Fever](https://wakefieldresearch.com/how-to-properly-take-someones-temperature-and-how-to-know-when-its-a-fever/) - Learn the proper way to take someone's temperature and identify a fever. Our step-by-step guide will help you monitor and manage your health effectively.
- [Google Glasses Could Ding Big Retailers Sears, JC Penney and More](https://wakefieldresearch.com/google-glasses-could-ding-big-retailers-sears-jc-penney-and-more/) - According to Wakefield Research, more than 90% of Americans are looking forward to using wearable tech devices like Google Glasses. Learn more here!
- [Free-Bleeding And The Effort To Stop Period Shaming](https://wakefieldresearch.com/free-bleeding-and-the-effort-to-stop-period-shaming/) - Do you participate in free bleeding during menstruation? Learn about the practice of allowing natural blood flow without using products with Wakefield.
- [Consumers Ready for Mobile Banking, but Banks Aren't](https://wakefieldresearch.com/consumers-ready-for-mobile-banking-but-banks-arent/) - Discover the rise of mobile banking convenience! Juniper Research predicts over $1 billion cellphone users will turn to banking on their devices by 2017.
- [Baby Boomers Don't Want Your Retirement Communities](https://wakefieldresearch.com/baby-boomers-dont-want-your-retirement-communities/) - Survey reveals baby boomer parents are ready to downsize, leaving Gen X and millennials searching for new homes. Find out more with Wakefield Research.
- [Americans Spent $1.4 Billion On Credit Freezes After Equifax Breach](https://wakefieldresearch.com/americans-spent-1-4-billion-on-credit-freezes-after-equifax-breach/) - A new survey found Americans spent an estimated $1.4 billion on credit freezes in the wake of the massive data breach at credit reporting company Equifax.
- [A Meeting of the Minds](https://wakefieldresearch.com/a-meeting-of-the-minds/) - Last week, I had the pleasure of attending the Pet Industry's Top2Top Conference, hosted by the Pet Industry Joint Advisory Council (PIJAC), in Amelia Island, Fla. It was my second year at what has quickly become one of my favorite events in the pet industry. With a much different tone than the bustling, sales-oriented atmosphere
- [41 Percent Of Americans Say They Feel 'Frisky' After Going For A Run](https://wakefieldresearch.com/41-percent-of-americans-say-they-feel-frisky-after-going-for-a-run/) - According to a 2015 survey by Brooks Running Company, 41 percent of U.S. respondents experience a post-run euphoria that propels them under the covers.
- [Informatica World Tour Event Spotlights Ways to Demonstrate Value of AI Projects](https://wakefieldresearch.com/informatica-world-tour-event-spotlights-ways-to-demonstrate-value-of-ai-projects/) - As companies invest millions (or even billions) on AI technology, there’s increasing pressure to make sure those investments will eventually bring a return on investment (ROI). But because of the nature of AI, its impacts often go beyond financial returns, which can make it challenging to demonstrate what organizations are getting back from their AI expenditures.
- [Executives Anticipate Election Will Shape Hiring Trends](https://wakefieldresearch.com/executives-anticipate-election-will-shape-hiring-trends/) - Ahead of the November election, CNBC's Make It news site has included data from Wakefield and G-P in an employment trends article on how executives view the hiring landscape. More than half, 59%, of executives expect the election to dramatically change the course of hiring trends.
- [AI's 'Hyper-Growth'](https://wakefieldresearch.com/ais-hyper-growth/) - Wakefield's AI At Work research for G-P was highlighted in a Forbes column on the exponential growth of artificial intelligence and what companies need to do to keep up. The research found that more than two thirds believe AI is critical for operations and staying competitive across global markets.
- [Companies Look Abroad for Talent](https://wakefieldresearch.com/companies-look-abroad-for-talent/) - A custom survey from Wakefield Research and G-P is featured on CNBC and provides greater insight into how decision makers are finding qualified employees amidst a globally competitive job market. Seventy-seven percent of executives worldwide say identifying skilled talent in their current markets is a problem. The good news is that, with the spread of remote work, more people may be willing to work for an organization overseas or even move abroad for the right opportunity.
- [Young Employees Set Their Sights On Global Companies](https://wakefieldresearch.com/young-employees-set-their-sights-on-global-companies/) - According to a custom survey from Wakefield Research and G-P, 79% of employees want to work for a global company. They expect to be part of an international workforce without borders and are always on the hunt for growth opportunities.
- [AI Shifting How Executives Approach International Growth](https://wakefieldresearch.com/are-executives-ai-shifting-how-executives-approach-international-growth-too-much-on-ai-2/) - AI is reshaping how businesses operate globally – and businesses that adopt AI strategically will be at an advantage. According to a custom survey from Wakefield Research and G-P, the majority of executives (79%) are interested in working for a global company. And in the international workforce, AI will be a catalyst for growth.
- [Survey Findings Highlight Importance of Girls' Mental Health](https://wakefieldresearch.com/survey-findings-highlight-importance-of-girls-mental-health/) - Although Girl Scouts has been helping girls become stronger leaders for over a century, the organization has needed to expand their focus over the last few years to include mental health. A recent article in Newsweek notes that a study conducted by Wakefield Research on behalf of Girl Scouts of America shows that more than half of girls ages five through 13 think the idea of being a grown-up sounds scary.
- [Social Media Affecting Girls' Body Images](https://wakefieldresearch.com/social-media-affecting-girls-body-images/) - The rise of social media has exacerbated body image issues among girls, Parents reports, highlighting how a new Girl Scouts custom survey conducted by Wakefield Research found that 37% of girls between the ages of 5 and 13 wish they could change something about their appearance. That number jumps to 50% for girls ages 11 to 13. What’s more, 36% of girls say they hear negative messages about body image from the women in their lives. In all age groups, girls said they prefer to be called smart, funny, or creative - rather than pretty.
- [Are Executives Relying Too Much on AI?](https://wakefieldresearch.com/are-executives-relying-too-much-on-ai/) - AI can be a useful tool, but should it be taking over our personal communication, too? In a piece published in Inc., author Debra Roberts argues that emails shouldn’t be an area we should let artificial intelligence take over. In her article, Roberts cites an SAP research study conducted by Wakefield Research that found 74% of business leaders trust the advice AI gives them more than insights from their friends or coworkers and that nearly four out of 10 (38%) trust AI to make business decisions on their behalf.
- [4 in 5 Americans Spring Clean Once a Year](https://wakefieldresearch.com/4-in-5-americans-spring-clean-once-a-year/) - Spring cleaning is definitely still a thing. According to a custom survey from Wakefield Research and ACI, the majority of Americans (80%) give their home a thorough cleaning at least once a year. See more as NBC News business and data correspondent Brian Cheung reports on seasonal trends on TODAY.
- [Sit-Down Meals are a Priority for Many Americans](https://wakefieldresearch.com/sit-down-meals-are-a-priority-for-many-americans/) - Americans are sitting down to dinner together – and they recognize the many benefits of doing this. According to a custom survey from Wakefield Research and HelloFresh, 83% of adults agree that eating with others is better for mental health.
- [People Are Finding It Hard to Focus on Work Right Now](https://wakefieldresearch.com/people-finding-hard-focus-work-right-now/) - Political tension in the workplace affects productivity and mental health. Learn more from this new survey by the American Psychological Association now!
- [Wedding Hair: The Big Day Is A Woman's Biggest 'Hair Moment'](https://wakefieldresearch.com/wedding-hair-the-big-day-is-a-womans-biggest-hair-moment/) - Wedding hair for your big day is often thought to be a woman's biggest hair moment, and a Wakefield Research survey supports those results. Read on.
- [Newlyweds Want HDTVs, Not Dishes | Wakefield Research](https://wakefieldresearch.com/newlyweds-want-hdtvs-not-dishes-wakefield-research/) - Forget formal china—76% of couples surveyed by Wakefield Research for Best Buy prefer an Ultra HD TV for their wedding registry. Learn more with Wakefield!
- [Preparing Your Teen For The Job Of Getting A Summer Job](https://wakefieldresearch.com/preparing-your-teen-for-the-job-of-getting-a-summer-job/) - Prepare your teens for summer employment opportunities in 2015! Employers foresee a rise in hiring compared to last year. Get them ready for this now!
- [Travel Secrets: Winter Wellness](https://wakefieldresearch.com/travel-secrets-winter-wellness/) - Discover top travel secrets for winter wellness on Wakefield Research. Find tips and insights to stay healthy and rejuvenated during the cold season.
- [Monopoly Considers New Set of Rules](https://wakefieldresearch.com/monopoly-considers-new-set-of-rules/) - Discover how Monopoly is considering a new set of rules. Learn more about the potential changes and their impact. Stay informed with Wakefield Research.
- [Influence Be Damned: Kahlúa Is Creating an Art Exhibit of Instagram Photos That Got Zero Likes](https://wakefieldresearch.com/influence-be-damned-kahlua-is-creating-an-art-exhibit-of-instagram-photos-that-got-zero-likes/) - Discover the unique art exhibit by Kahlua showcasing Instagram photos that received zero likes. Explore the power of influence and creativity. Learn more now!
- [HomeGoods Hits Hollywood](https://wakefieldresearch.com/homegoods-hits-hollywood/) - A survey conducted last fall by Wakefield Research for HomeGoods is still generating buzz among popular news sources in the worlds of entertainment, home and garden, and beyond. The study made waves in December after it was covered by Reuters and republished shortly afterwards by ABC News. Sources from Entertainment Weekly to iVillage got readers
- [Small Businesses Get Celebrity Help to Expand](https://wakefieldresearch.com/small-businesses-get-celebrity-help-to-expand/) - Discover how small businesses are leveraging celebrity endorsements to grow and expand their reach. Learn more about this effective marketing strategy!
- [America's Silent Workforce Has A Lot To Say About Their Jobs As Caregivers](https://wakefieldresearch.com/americas-silent-workforce-lot-say-jobs-caregivers/) - Despite the need for physical, financial & emotional relief for caregivers, research shows the nation’s 40 million caregivers find joy caring for loved ones.
- [We Spend $2,600 a Year Commuting to Work](https://wakefieldresearch.com/we-spend-2600-a-year-commuting-to-work/) - Learn the true cost of commuting to work - $2,600 a year! Dive into the insights and findings on commuting expenses. Learn more here!
- [Tech is Trendy When it Comes to Wedding Registries](https://wakefieldresearch.com/tech-is-trendy-when-it-comes-to-wedding-registries/) - Stay on-trend with tech-savvy wedding registries. Discover the latest tech gadgets and innovations to add to your special day. Read more here!
- [Americans Feel Guilty On Vacation -- For Relaxing](https://wakefieldresearch.com/americans-feel-guilty-on-vacation-for-relaxing/) - Discover why Americans feel guilty about relaxing on vacation. Explore the reasons behind this phenomenon and how to overcome vacation guilt. Read here!
- [A Sexy Side Effect Of Going For A Run](https://wakefieldresearch.com/a-sexy-side-effect-of-going-for-a-run/) - Uncover the surprising benefits of running with this insightful article. Explore the sexy side effects that come with hitting the pavement. Learn more!
- [Does Working From Home Work?](https://wakefieldresearch.com/does-working-from-home-work/) - Raise your hand if you’re working from home today. I can’t see you, because I’m also working from home—on my sofa, in fluffy slippers, with my cat, drinking hot cocoa. Snowpocalypse has left plenty of Bostonians remotely dialing it in today (and maybe tomorrow), but does that mean this week will be any less productive
- [67% of Millennials Regret Not Taking a Last-Minute Trip in 2014, Survey Says](https://wakefieldresearch.com/67-of-millennials-regret-not-taking-a-last-minute-trip-in-2014-survey-says/) - Discover why 67% of Millennials have regrets about not taking spontaneous trips in 2014. Learn how you can avoid the same mistake. Explore now!
- [Netflix Countdown Will Help Parents Fool Kids on New Year's Eve](https://wakefieldresearch.com/netflix-countdown-will-help-parents-fool-kids-on-new-years-eve/) - Wakefield Research researched ways that parents fool kids into an earlier nighttime on New Year's Eve, inspiring Netflix to create a false countdown.
- [Netflix to Help Parents Trick Kids With Fake New Year's Eve Countdown](https://wakefieldresearch.com/netflix-to-help-parents-trick-kids-with-fake-new-years-eve-countdown/) - Netflix will offer parents a special kid-friendly countdown that lets children celebrate the New Year before midnight. Learn about their three-minute clip!
- [You're Out of Touch! IT Decision-Makers Tell C-Suite](https://wakefieldresearch.com/youre-out-of-touch-it-decision-makers-tell-c-suite/) - Learn how Australian IT decision-makers view the c-suite's tech-savviness. A Wakefield Research report commissioned by Juniper Networks reveals insights.
- [Half of Surveyed US Businesses Shun SDNs](https://wakefieldresearch.com/half-of-surveyed-us-businesses-shun-sdns/) - Discover why half of US businesses are avoiding Software-Defined Networks (SDNs). Learn more about their reasons and implications in this insightful survey.
- [Rio Olympics Has IT Managers Worried About Network Capacity](https://wakefieldresearch.com/rio-olympics-has-it-managers-worried-about-network-capacity/) - With the 2016 Summer Olympics starting, many employers will be monitoring their networks to see if internal users are being displaced by watching the events.
- [You Know You Do This In The Ocean, And A Survey Confirms It](https://wakefieldresearch.com/you-know-you-do-this-in-the-ocean-and-a-survey-confirms-it/) - Here’s a reason to think twice about entering the water this summer. In a new survey by Charmin, 62 percent of American adults said they pee in the ocean.
- [Princess Cruises Introduces New Chocolate Program Designed By Master Chocolatier Norman Love](https://wakefieldresearch.com/princess-cruises-introduces-new-chocolate-program-designed-by-master-chocolatier-norman-love/) - Princess Cruises is offering new onboard chocolate experiences in partnership with master chocolatier and pastry designer Norman Love. Get the details here.
- [Survey: Most Companies Want to Phase Out Passwords](https://wakefieldresearch.com/survey-companies-want-phase-passwords/) - Discover the latest survey results revealing that the majority of companies are looking to eliminate passwords for enhanced security. Read more here!
- [Are CIOs Losing Control Over IT?](https://wakefieldresearch.com/are-cios-losing-control-over-it/) - Uncover the latest insights on whether CIOs are losing control over IT. Stay informed with Wakefield Research. Click now to learn more.
- [Wedding dress? Ring? Vows? … Smartphones?](https://wakefieldresearch.com/wedding-dress-ring-vows-smartphones/) - Discover how modern technology is revolutionizing weddings with the use of smartphones. Explore the latest trends in incorporating tech into your special day.
- [Wedding Social Media Do's and Don'ts](https://wakefieldresearch.com/wedding-social-media-dos-and-donts/) - Learn the dos and don'ts of sharing your special day on social media. Discover expert tips for a perfect wedding online presence. Click now!
- [The Biggest Thanksgiving Dinner Mistakes, and How to Fix Them](https://wakefieldresearch.com/biggest-thanksgiving-dinner-mistakes-fix/) - Avoid making Thanksgiving dinner any busier than it already is. Learn what the biggest mistakes are and how to fix them with these expert tips.
- [IT Shops Losing Control Over Technology](https://wakefieldresearch.com/it-shops-losing-control-over-technology/) - Learn why IT shops are losing control over technology. Discover insights and solutions. Stay ahead with Wakefield Research, click now.
- [As It Turns Out, Most Couples Would Rather Discuss Sex than Their Finances](https://wakefieldresearch.com/turns-couples-rather-discuss-sex-finances/) - New data shows that talking about money might be harder than talking about sex in a relationship. Read the results of our poll and how you can address it!
- [The US City With The Most Broken Hearts Is…](https://wakefieldresearch.com/the-us-city-with-the-most-broken-hearts-is/) - Discover which city in the US has the highest rate of heartbreak. Uncover the surprising data and statistics in this eye-opening article. Read more here!
- [11/12/13: A Good Day for a Wedding?](https://wakefieldresearch.com/111213-a-good-day-for-a-wedding/) - Discover the latest insights on wedding trends and statistics in this informative article. Learn what makes a perfect wedding day at Wakefield Research.
- [Donald Trump's Presidency Is Causing More Married Couples to Split](https://wakefieldresearch.com/donald-trumps-presidency-causing-married-couples-split/) - According to a recent study, married couples are now more than ever feuding over politics—and Trump’s presidency—leading increasingly to divorce. Read more!
- [The 'Trump Effect' Is Killing Romantic Relationships. Here's How That Could Kill Businesses, Too](https://wakefieldresearch.com/trump-effect-killing-romantic-relationships-heres-kill-businesses/) - Discover how the "Trump effect" is impacting romantic relationships and businesses. Uncover the surprising connection and effects on society. Learn more now.
- [Women Would Choose 'Me Time' Over Sex, Survey Finds](https://wakefieldresearch.com/women-would-choose-me-time-over-sex-survey-finds/) - Discover why women prioritize "me time" over sex in this revealing survey. Find out what drives their choices and preferences. Read more here!
- [National Running Day Statistic to Mull Over: 8 Percent of Runners Run Commando](https://wakefieldresearch.com/national-running-day-statistic-to-mull-over-8-percent-of-runners-run-commando/) - Discover a surprising statistic on National Running Day: 8% of runners run commando. Learn more about this choice and find out why some runners prefer it.
- [The Nutrition Test Most Guys Flunk](https://wakefieldresearch.com/the-nutrition-test-most-guys-flunk/) - Discover why most guys struggle with nutrition by taking the nutrition test. Learn how to improve your diet and make healthier choices. Take the test now!
- [Wi-Fi Alliance Launches 802.11ac Certification Program](https://wakefieldresearch.com/wi-fi-alliance-launches-802-11ac-certification-program/) - Discover the latest in Wi-Fi technology with the new 802.11ac standard! Learn about the Wi-Fi Certified program for faster wireless speeds with Wakefield.
- [54 Percent of Senior Caregivers Feel Guilty Taking Time for Themselves](https://wakefieldresearch.com/54-percent-senior-caregivers-feel-guilty-taking-time/) - A survey for SCAN Health Plan was featured in the USA Today Snapshot. The survey found 54 percent of senior caregivers feel guilty taking time to themselves.
- [The Double Burden of Student Loans For Women](https://wakefieldresearch.com/double-burden-student-loans-women/) - Women are starting their adult financial lives in the hole and student loans are partly to blame. Discover the impact of student loans on women here!
- [Mobile Shoppers Getting Comfortable with Bigger Purchases](https://wakefieldresearch.com/mobile-shoppers-getting-comfortable-with-bigger-purchases/) - Discover how mobile shoppers are increasingly making bigger purchases online. Learn about the latest trends and insights in mobile commerce. Read now!
- [The Rise of Mobile Technology in Higher Ed](https://wakefieldresearch.com/the-rise-of-mobile-technology-in-higher-ed/) - Discover how mobile technology is transforming higher education. Explore the impact of mobile devices on learning and teaching in the academic world.
- [Weddings: 2013 Etiquette and Fresh Traditions Exposed](https://wakefieldresearch.com/weddings-2013-etiquette-and-fresh-traditions-exposed/) - Discover the latest marriage etiquette trends and fresh traditions shaping modern weddings. Explore how technology has transformed marriage customs now.
- [Look Your Best This Allergy Season](https://wakefieldresearch.com/look-your-best-this-allergy-season/) - Get tips on how to look your best during allergy season. Learn how to manage allergies and maintain your appearance with expert advice.
- [Does 'Allergy Face' Make You Feel Less Attractive?](https://wakefieldresearch.com/does-allergy-face-make-you-feel-less-attractive/) - If you suffer from severe allergies, check out these tips & tricks to combat allergy-related beauty blunders from this Wakefield Research study. Read now!
- [Why You Should Be Spending More Time on the Water](https://wakefieldresearch.com/why-you-should-be-spending-more-time-on-the-water/) - Discover the benefits of spending time on the water. Learn why it's essential for your well-being and how it can improve your overall quality of life.
- [One Perk Gone: Yahoo Says No to Telecommuting | Wakefield](https://wakefieldresearch.com/one-perk-gone-yahoo-says-no-to-telecommuting-wakefield/) - Discover why Yahoo has ended telecommuting in this Wakefield article. Learn about the impact of this decision on employees and the company's work culture.
- [Citrix Report Reveals Most Mobile Subscribers are Clueless about How They Consume Data](https://wakefieldresearch.com/citrix-report-reveals-most-mobile-subscribers-are-clueless-about-how-they-consume-data/) - Discover the shocking truth about mobile data consumption with the Citrix Report. Find out why most subscribers are clueless about consuming data here.
- [Survey Proves Working Moms Aren’t The Only Ones Distracted On The Job](https://wakefieldresearch.com/survey-proves-working-moms-arent-the-only-ones-distracted-on-the-job/) - There always seems to be a little disagreement over whether working moms get a little extra leeway at work. See why they may not be the only ones with it!
- [A Wakefield Survey with Staying Power](https://wakefieldresearch.com/wakefield-survey-staying-power/) - Discover the latest insights on brand staying power from the Wakefield Research survey. Explore key findings and trends in this informative report.
- [Survey Snags Headlines and Supports Integrated Campaign](https://wakefieldresearch.com/survey-snags-headlines-and-supports-integrated-campaign/) - Discover how cell phones save you time! Learn more now about the survey findings showing 91% of smartphone owners benefit from time saved with Wakefield.
- [Three-Quarters of People Think it's OK to Reach for iPads After Being Intimate](https://wakefieldresearch.com/three-quarters-of-people-think-its-ok-to-reach-for-ipads-after-being-intimate/) - Could technology be ruining your relationship? Learn more about the 74% of people using their iPads after intimacy according to this Wakefield study.
- [Lil Sugar’s No. 1 Article Features Wakefield Stat](https://wakefieldresearch.com/l-sugars-no-1-article-features-wakefield-stat/) - Discover why Lil Sugar's top article is creating a buzz with its coverage of the Wakefield Stat. Get the inside scoop on this must-read piece. Read now!
- [A Case Study In Mommy Media](https://wakefieldresearch.com/case-study-mommy-media/) - A recent Wakefield Research study made the mommy blogger rounds. Our poll for StubHub, found that 83% of Americans think being a mom is the hardest job – yet 2 in 5 mamas haven’t had a night out in the past year. Not only did this study get media hits in major places like Entertainment
- [Pet Owners Say their Furry Friends are Gaining Weight During Quarantine, Too](https://wakefieldresearch.com/pet-owners-say-their-furry-friends-are-gaining-weight-during-quarantine-too/) - Discover why pet owners are concerned about their furry friends gaining weight during quarantine. Learn tips to keep them healthy and active from Wakefield.
- [Smartphone Stats Score Back-to-Back Snapshots](https://wakefieldresearch.com/smartphone-stats-score-back-to-back-snapshots/) - This week USA Today featured these two stats from the recent Wakefield Research PR poll for Glyde.com and Allison & Partners. Read these here!
- ['Movember' Signals New Crop of Mustaches](https://wakefieldresearch.com/movember-signals-new-crop-of-mustaches/) - Discover the latest trends in men's grooming with Movember! Explore a new crop of mustaches and stay up-to-date on the latest styles. Check it out today!
- [Clerks Anticipate Day Filled with Marriages on 12/12/12](https://wakefieldresearch.com/clerks-anticipate-day-filled-with-marriages-on-12-12-12/) - Experience the magic of the rare triple date sequence - 12/12/12. Discover its significance and the good energy it brings. Don't miss this stunning event!
- [Bride Hopes 12/12/12 is Lucky Day for Wedding](https://wakefieldresearch.com/bride-hopes-121212-is-lucky-day-for-wedding/) - This bride made her wedding day extra special by tying the knot on 12/12/12! Read about how she hopes for luck on this unique date. Read more here!
- [July Is the New January: More Companies Delay Return to the Office](https://wakefieldresearch.com/july-is-the-new-january-more-companies-delay-return-to-the-office/) - With the virus still surging in some parts of the country, a growing number of employers are delaying return-to-office dates once again. Learn more!
- [Pregnant People Aren’t Receiving Mental Health Support During Coronavirus, Study Finds](https://wakefieldresearch.com/pregnant-people-arent-receiving-mental-health-support-during-coronavirus-study-finds/) - Are pregnant individuals being neglected during the pandemic? Explore a study that reveals the alarming lack of mental health support. Get the details here.
- [Wakefield Survey in USA Today: Small Biz Spending in 2011](https://wakefieldresearch.com/wakefield-survey-in-usa-today-small-biz-spending-in-2011/) - Discover the latest findings from the Wakefield Survey on small business spending in 2011, featured in USA Today. Get insights on trends and strategies.
- [Great Stats and Pitching Provide Amazing Results | Wakefield](https://wakefieldresearch.com/great-stats-and-pitching-provide-amazing-results-wakefield/) - Good statistics and great pitching can create an echo effect in the world of public relations, and Wakefield Research can help. See success stories here.
- [Save The Date: 12/12/12](https://wakefieldresearch.com/save-the-date-121212/) - 12/12/12 may not mean much to you, but that’s not the case for many superstitious brides. According to a new survey by Wakefield Research and David’s Bridal, 2 in 5 (40 percent) brides considered a special wedding date, like 12/12/12, when planning their big day this year. This isn’t the first time the numbers have
- [Save the Fairy Tales for the Movies](https://wakefieldresearch.com/save-the-fairy-tales-for-the-movies/) - Explore the impact of fairy tales on moviegoers and society. Discover how these timeless stories captivate audiences and shape our culture.
- [Black Friday:  To Shop or Not to Shop?](https://wakefieldresearch.com/black-friday-shop-or-not-shop/) - Discover insightful research on consumer behavior during Black Friday. Should you shop or not shop? Find out more on Wakefield Research's website.
- [Quick! A Real-Time PR Lesson](https://wakefieldresearch.com/quick-a-real-time-pr-lesson/) - Live in the moment. It’s the kind of advice you’ll find in a self-help book. Whether you consider it a cliché or a universal truth – brands that ignore the admonition can miss out on valuable PR opportunities in today’s Twitter and Facebook world. When it comes to media consumption, Americans are mobile, social, and
- [Uptick In Companies Offering Financial Wellness Benefits](https://wakefieldresearch.com/uptick-in-companies-offering-financial-wellness-benefits/) - American workers are financially stressed and employers are starting to listen.
- [Father Knows Best: Wakefield Research on The TODAY Show](https://wakefieldresearch.com/father-knows-best-wakefield-research-on-the-today-show/) - Discover how Western Union's survey statistics grabbed NBC's attention on Father's Day trivia. See the power of data in action with Wakefield Research!
- [Boomers More Likely to Vacation than Millennials, but Obama, You Need One, Too](https://wakefieldresearch.com/boomers-more-likely-to-vacation-than-millennials/) - Explore the growing trend of Baby Boomers embracing travel more than Millennials. Find out what is influencing their vacation choices. Get the insights.
- [Father's Day Survey Says Show Dad the Money | Wakefield](https://wakefieldresearch.com/fathers-day-survey-says-show-dad-the-money-wakefield/) - Discover the truth about dads & gift-giving! Nearly half (46%) admit to pretending to like a gift. Learn more in this intriguing Wakefield Research study.
- [Pet Industry Shifts Attention to Millennial Pet Owner](https://wakefieldresearch.com/pet-industry-shifts-attention-to-millennial-pet-owner/) - Nathan Richter is featured in Pet Business magazine's February issue. Learn about challenges in the pet industry, such as Millennial pet ownership trends.
- [Wakefield Re-Teams with Nuance for Collections Webinar](https://wakefieldresearch.com/wakefield-re-teams-with-nuance-for-collections-webinar/) - Join Nathan Richter of Wakefield Research in a live webinar discussing recent research commissioned by Nuance on Americans’ attitudes on bill collection.
- [Cyber Monday Will See More Mobile Shoppers](https://wakefieldresearch.com/cyber-monday-will-see-more-mobile-shoppers/) - Get ready for Cyber Monday! Discover why more shoppers are using mobile devices this year. Find out what's trending in online shopping. Read more here!
- [Amazon Sees Kindle Sales Surge on Black Friday | Wakefield](https://wakefieldresearch.com/amazon-sees-kindle-sales-surge-on-black-friday-wakefield/) - Black Friday proved to be the best yet for the Kindle e-reader devices, while the Kindle Fire tablet remains Amazon’s top-selling product. Learn more!
- [CES 2016 & This Year’s Security Trends](https://wakefieldresearch.com/ces-2016-this-years-security-trends-wakefield-research/) - Stay informed on the latest security trends from CES 2016 with Wakefield Research. Discover key insights and predictions in the tech industry.
- [How We Learned to Stop Worrying and Love the Side Hustle](https://wakefieldresearch.com/learned-stop-worrying-love-side-hustle/) - Meet Katherine Peik, a talented individual juggling substitute teaching, waiting tables, & creating handmade resin baubles on Etsy as her side hustle.
- [Users Don't Understand Public Wi-Fi Risks | Wakefield](https://wakefieldresearch.com/users-dont-understand-public-wi-fi-risks-wakefield/) - Protect yourself from Wi-Fi security risks on public hotspots. Learn from Norbert Kiss, VP of network security at Astaro Asia-Pacific with ZDNet Asia.
- [Should Remote Workers Take Hush Trips? Experts Weigh In](https://wakefieldresearch.com/should-remote-workers-take-hush-trips-experts-weigh-in-2-ap/) - Emily Smith was working two jobs — at a hotel and at a retail store — when she realized she was in dire need of a break. Smith, based in Vancouver, British Columbia, says her employers didn’t usually approve of her vacation days, so she invented a fake family emergency, claiming she’d need to work from home. Instead, she went to Las Vegas.
- [Volunteerism: Still Robust](https://wakefieldresearch.com/volunteerism-still-robust/) - Ever since Harvard professor Robert Putnam wrote the book Bowling Alone, there has been much debate and angst over the perceived lack of "social capital" in America. That term is shorthand for volunteerism and involvement. Putnam pointed to declining membership in unions, PTAs and the Boy Scouts, as well as a dip in church attendance,
- [Alyson Hannigan's Tips for the Perfect Mom's Night Out](https://wakefieldresearch.com/alyson-hannigans-tips-for-the-perfect-moms-night-out/) - Discover how Alyson Hannigan balances mommy-duty with self-care. Learn how this actress navigates parenting while still enjoying a well-deserved night off.
- [Ironic Newsflash: Small Businesses Can Be Cheap When It Comes To Technology](https://wakefieldresearch.com/ironic-newsflash-small-businesses-can-be-cheap-when-it-comes-to-technology/) - The Wakefield Research study queried 500 small businesses and found that by trying to save money on technology, they experienced more IT problems. Read more!
- [Pets Go On Strict Diets After Gaining the ‘Quarantine 15’ During Lockdown](https://wakefieldresearch.com/pets-go-on-strict-diets-after-gaining-the-quarantine-15-during-lockdown/) - Humans aren't the only ones struggling to get their summer bodies back after gaining the “Quarantine 15” during lockdown. See how pets are losing weight!
- [Side Hustle Survey: Who's Hustling and Why](https://wakefieldresearch.com/side-hustle-survey-whos-hustling-and-why-wakefield/) - Discover the truth behind side hustles with our survey results. Find out who's hustling and why in this insightful study. Read to gain valuable insights now.
- [Survey: 32% of Americans Admit to Wi-Fi Theft](https://wakefieldresearch.com/survey-32-of-americans-admit-to-wi-fi-theft/) - According to a trade group's most recent survey, 32 percent of respondents admitted trying to use a Wi-Fi network that wasn't theirs. Read more on this here!
- [36% of Americans Would Rather Give Up Sex Than Their Remote](https://wakefieldresearch.com/36-of-americans-would-rather-give-up-sex-than-their-remote/) - Discover surprising statistics uncovered in a Wakefield survey about Americans when asked if they would rather give up sex or their remote. Read on.
- [A Brief Recession](https://wakefieldresearch.com/brief-recession/) - Back in the 1990s, the hard-rockin' band Bane released an album called It All Comes Down to This. But there wasn't a single track on that album about men's underwear. Maybe band members just hadn't heard. An article in Monday's Washington Post makes the case that "it" -- the economy, at least -- may all
- [Take That, You Internet!](https://wakefieldresearch.com/take-you-internet/) - Size matters, especially in the field of statistics. And 9,981,259 is a very big number. It illustrates what the King of Pop meant to the world. More precisely, that number represents the number of times during the week ending June 27 that someone went online and typed Michael Jackson in a search engine, news portal
- [Poll: Wi-Fi Beats Beer on Campus](https://wakefieldresearch.com/poll-wi-fi-beats-beer-campus/) - Uncover the surprising results of a study on college students' preferences between Wi-Fi and beer on campus. Find out more at Wakefield Research.
- [What Wealthy Buyers Want in a Home](https://wakefieldresearch.com/what-wealthy-buyers-want-in-a-home/) - Discover what wealthy buyers desire in a home. Uncover the top preferences and trends in luxury real estate. Get insights from Wakefield Research.
- [What Fictional Characters Would You Most Like to Visit this Holiday Season?](https://wakefieldresearch.com/what-fictional-characters-would-you-most-like-to-visit-this-holiday-season/) - Since there’s no chance that a celebrity will drop in on you over the holidays, what fictional characters would you want to spend the holiday season with?
- [America’s Chinese Problem](https://wakefieldresearch.com/americas-chinese-problem/) - The reports of progress are wrong. Cutting-edge programs like those at the immersion charter school Yu Ying in Washington, D.C., and reports of Chinese-language courses popping up in heartland America would all seem to suggest that Americans are on the fast track to learning Chinese—and ultimately understanding China. Indeed, it’s a thesis that just feels
- [Will the Recession Inspire a Baby Bust?](https://wakefieldresearch.com/will-the-recession-inspire-a-baby-bust/) - Uncover the potential impact of a recession on birth rates. Will economic downturns lead to a decline in the number of babies born? Find out now.
- [Poll: Digital Devices Are No Longer Seen As Add-Ons](https://wakefieldresearch.com/poll-digital-devices-are-no-longer-seen-add-ons/) - Uncover the reasons behind Best Buy's surprising 10% sales increase post-2008 crisis with insights from the company's CEO. Learn more with Wakefield today!
- [Dad Day Poll: Kid of the Castle Vanquishes King](https://wakefieldresearch.com/dad-day-poll-kid-castle-vanquishes-king/) - Discover the results of the Dad Day poll where the Kid of the Castle vanquishes the King. Find out who reigns supreme in this epic showdown! Read here!
- [This Week in Small Business: 6,297 Chinese Restaurants](https://wakefieldresearch.com/this-week-in-small-business-6297-chinese-restaurants/) - Stay informed on key issues impacting small-business owners this week. From entrepreneur stories to the economy's ups & downs, get the latest insights.
- [Congratulations 2015 Platinum PR Award Honorable Mentions](https://wakefieldresearch.com/congratulations-2015-platinum-pr-award-honorable-mentions/) - Discover the top contenders for the prestigious 2015 Platinum PR Award Honorable Mentions in this exclusive collection. Celebrate excellence and read more!
- [Survey Reveals Gen X & Gen Y Take Homeownership Seriously](https://wakefieldresearch.com/survey-reveals-gen-x-gen-y-take-homeownership-seriously/) - Discover how Gen X and Gen Y are approaching homeownership in a revealing survey. Gain insights into their serious commitment to owning a home. Read more!
- [Nearly Half of Americans Double Dip at Parties, Survey Finds](https://wakefieldresearch.com/nearly-half-of-americans-double-dip-at-parties-survey-finds/) - Discover surprising findings about party etiquette uncovered in a Wakefield Research survey. For example, nearly half of Americans double-dip at parties!
- [PayPal Aims to Replace Your Wallet](https://wakefieldresearch.com/paypal-aims-to-replace-your-wallet/) - Find out how PayPal is revolutionizing the way you pay with their new initiative to replace your wallet. Learn more about this innovative technology now!
- [Millennials: Turns Out the ‘Entitled Generation’ Is Willing to Sacrifice](https://wakefieldresearch.com/millennials-turns-out-the-entitled-generation-is-willing-to-sacrifice/) - America’s young consumers are stereotyped as a selfish, impulsive, highly indulged bunch. This may not be so true according to a recent new study!
- [Wall Street and Business Leaders Look to Quantum Computing](https://wakefieldresearch.com/wall-street-and-business-leaders-look-to-quantum-computing/) - Quantum computing is garnering lots of attention on Wall Street, with Barron’s noting in a recent article that shares of D-Wave Quantum set an intraday high after the company unveiled the results of a survey conducted in conjunction with Wakefield Research. The article describes the survey results as “a vote of confidence from business leaders” for quantum computing, saying the findings mark a key development for an industry that trades largely on sentiment.
- [38% of College Students Can’t Go 10 Minutes Without Tech](https://wakefieldresearch.com/38-of-college-students-cant-go-10-minutes-without-tech/) - Discover why 38% of college students can't go 10 minutes without tech. Explore the impact of technology dependence on today's students. Read more here!
- [Priceline.com Valentine's Day Survey](https://wakefieldresearch.com/priceline-valentines-day-survey/) - Find the latest insights on Valentine's Day gifting trends with Priceline's survey findings. Explore the data and trends in this informative report.
- [Most Small Businesses Have Little Knowledge of Insurance — Here’s What You Need, and Where To Find It](https://wakefieldresearch.com/most-small-businesses-have-little-knowledge-of-insurance-heres-what-you-need-and-where-to-find-it/) - Few small businesses are knowledgeable enough about insurance to know what to get or where to find it according to a new survey from Wakefield. Get the details.
- [How Much Does Market Research Cost?](https://wakefieldresearch.com/how-much-does-market-research-cost/) - This is a common question, and it’s akin to asking “how much does a house cost?” The answer: It depends. Our preference is to first understand how you intend to use the research, the problem you’re trying to solve, or the decision you need to make, and then work backwards to develop the best and most cost-effective methodology. However, it’s always helpful for our partners to understand the primary cost drivers when conducting quantitative research.
- [How AI, ChatGPT Are Used in Job Searches](https://wakefieldresearch.com/how-job-seekers-are-using-ai-to-supercharge-their-job-hunt/) - Learn how job seekers are leveraging AI to enhance their job search. Learn about the latest trends and strategies in job hunting with AI technology.
- [College Seniors are Graduating Into a Job Market in Flux, But a Handful of Industries are Still Eager to Hire](https://wakefieldresearch.com/college-seniors-are-graduating-into-a-job-market-in-flux-but-a-handful-of-industries-are-still-eager-to-hire/) - Millions of college seniors are donning their caps and gowns this week to walk across the stage and grab their hard-earned diplomas. They’ll also be walking into a labor market that is very much in flux, with some bright spots for employment opportunities alongside some toppling of expectations. Jobs growth last month beat analysts’ expectations in numbers released on Friday.
- [Proposal Would Require Businesses to Accept Cash in King County](https://wakefieldresearch.com/proposal-would-require-businesses-to-accept-cash-in-king-county/) - Nationwide, some businesses have considered getting away from accepting cash for various reasons, including for sanitary reasons and for safety and security.
- [Parents Are Not Confident They Can Teach Kids About Investing](https://wakefieldresearch.com/parents-are-not-confident-they-can-teach-kids-about-investing/) - Wakefield Research survey data has been featured on CNBC Power Lunch. The SIFMA Foundation (Securities Industry and Financial Markets Association) and Wakefield partnered to survey U.S. parents of K-12 students. The study found that 9 in 10 parents (91 percent) believe that a class about investing would be more valuable than many classes students are already required to take. Parents especially think it would be advantageous because they don’t feel that they have the ability to teach them about the subject themselves. In fact, only 22 percent of those parents feel “completely confident” in their financial literacy and investment knowledge teaching capabilities.
- [When is it OK to Hug a Teen Boy?](https://wakefieldresearch.com/when-is-it-ok-to-hug-a-teen-boy/) - When chubby toddler arms and legs stretch out into the long, lanky limbs of teenagers, moms often bemoan the loss of their formerly cuddly children. But the results of a recent survey are still a little jarring to any mom of a boy. Although 58 percent of moms surveyed believed it is acceptable for a
- [Nearly 50% Say We Should Normalize Separate Bedrooms](https://wakefieldresearch.com/nearly-50-say-we-should-normalize-separate-bedrooms/) - Snorers, sleep talkers, and blanket hogs take notice – Americans are ready to rethink that ground zero of conjugal life: the shared bed. Nearly half of Americans (48%) agree with actor Cameron Diaz that we should normalize separate bedrooms for married couples, according to a Wakefield Research survey of 2,000 Americans 18 years and older.
- [Over 50% Would Choose Filing Taxes Over a Colonoscopy](https://wakefieldresearch.com/over-50-would-choose-filing-taxes-over-a-colonoscopy/) - No one finds getting a colonoscopy to be fun, but did you know that more Americans would rather file their taxes than undergo this important screening? A new custom survey from Wakefield Research and the Colorectal Cancer Alliance (CCA) reveals that 69% of adults would rather file their taxes than get a colonoscopy. The survey findings are featured in USA TODAY and also reveal that most don’t know that, in the case of colonoscopy, the screening can also be the prevention.
- [Low Employee Productivity is Biggest Challenge](https://wakefieldresearch.com/low-employee-productivity-is-biggest-challenge/) - CNBC looks into employee productivity by delving into survey results from Atlassian's custom PR survey of Fortune 500 and Fortune 1000 executives. The research revealed that how employees work is more important than where they work. In fact, only one in three executives believed an in-office mandate impacted productivity.
- [Interest Rates Will Have the Biggest Impact on Home Prices](https://wakefieldresearch.com/interest-rates-will-have-the-biggest-impact-on-home-prices/) - Interest rates are the biggest obstacle to home affordability, according to home buyers and sellers. A custom survey from Wakefield Research and Opendoor of 2,000 recent home buyers and sellers in the U.S., found that for 52% of buyers, and the same share of sellers, interest rates will have the biggest impact on home prices in the next six months. The survey findings are featured in Money and also reveal a majority of recent home buyers (61%) and sellers (65%) agree that the idea of the American dream of homeownership is dwindling.
- [Majority of American Girls Feel Lonely](https://wakefieldresearch.com/majority-of-american-girls-feel-lonely/) - Loneliness among young girls can affect multiple areas of their lives, including their sense of confidence. A custom PR survey from Girls Scouts of the USA (GSUSA) and Wakefield Research reveals that nearly 2 in 3 girls ages 5 to 7 experience loneliness (64%), but 86% believe in their ability to tackle life’s challenges. Unfortunately, loneliness is even more common among girls ages 11 to 13 (73%) — and their belief in their ability to tackle life’s challenges wanes. The findings have prompted GSUSA to warn that social isolation and anxiety will continue to take their toll unless we act.
- [Extreme Weather, Thermostat Wars](https://wakefieldresearch.com/extreme-weather-thermostat-wars/) - Baby it’s cold…inside. For much of the U.S., this could be the theme song during these months of short days, frigid temperatures, and fretting over the heating bill. In fact, as climate change pushes thermometer readings into extremes both high and low, the family thermostat is smack in the middle of many a battle of wills. Whether you’re a turner-upper or a turner-downer you may be in for a fight.
- [When You Hear, ‘It’s Okay to Skip Valentine’s,” Many Don’t Mean It](https://wakefieldresearch.com/when-you-hear-its-okay-to-skip-valentines-many-dont-mean-it/) - Valentine’s Day is nearly upon us and for many coupled Americans the pressure is on. But “What should we do?” turns out to be a loaded question. While nearly half (48%) have told a significant other they didn’t need to do anything for Valentine’s Day, as it turns out about a quarter (23%) of them didn’t mean it and were disappointed when there was nothing to mark the occasion, according to a Wakefield Research survey of 2,000 Americans 18 years and older.
- [Are You Traveling with Dogs or Cats This Summer?](https://wakefieldresearch.com/are-you-traveling-with-dogs-or-cats-this-summer/) - Just because you’re looking forward to traveling this sunny season doesn’t mean you need to leave your furry friend behind.
- [Adults and Teens Aren't the Only Ones Experiencing Loneliness](https://wakefieldresearch.com/adults-and-teens-arent-the-only-ones-experiencing-loneliness/) - In the wake of COVID-19 lockdowns—and as our interactions become more and more digitized—America’s girls feel isolated, including some of the youngest and most vulnerable among them. Not only do nearly 3 in 4 girls between the ages of 11 and 13 experience loneliness, nearly 2 in 3 of their peers ages 5 to 7 feel the same, reveals a custom PR survey from Girls Scouts of the USA and Wakefield Research. As experts debate the cause, including increased screen time, the question of how to address it becomes more urgent.
- [73% Fearful Of Returning To Work Because Of Covid-19](https://wakefieldresearch.com/73-fearful-of-returning-to-work-because-of-covid-19/) - Discover why 73% of Americans are hesitant to go back to the workplace due to COVID-19 worries. Learn more about their concerns and how to address them.
- [Will Shopping Pick Up After All?](https://wakefieldresearch.com/will-shopping-pick-up-after-all/) - Discover the latest insights on post-pandemic shopping trends. Learn about consumer behaviors and predictions for the retail industry.
- [Wakefield Research Named a Top Full-Service Co. by Quirk's](https://wakefieldresearch.com/wakefield-research-named-a-top-full-service-co-by-quirks/) - Wakefield Research has again been listed by Quirk’s magazine as a top full-service research company for 2021.
- [Too Much: Majority of American Sports Fans Tired of Non-Stop NFL Coverage](https://wakefieldresearch.com/too-much-majority-of-american-sports-fans-tired-of-non-stop-nfl-coverage/) - Practically every night feels like Sunday Night Football, as the NFL rolls out more and more games. Yet this obsession with the gridiron is leaving fans fatigued. A majority of American sports fans (54%) admit to being tired of wall-to-wall coverage of the NFL, with even 49% of self-identified football fans saying they have had enough, according to a custom survey by Wakefield Research of 1,000 U.S. adult sports fans on behalf of EssentiallySports.
- [The Story of Z](https://wakefieldresearch.com/the-story-of-z/) - As each new generation comes of age, it strives to reshape the world to match its own wants, needs, and values. Closely watched Gen Z is slowly taking its place among the world's grownups, as entrepreneurs with their own vision and as consumers with their own spending power. And they are bringing quite a bit to the table.
- [The Dogs Days of Summer (and Cat Days, and Bird Days, and Lizard Days...)](https://wakefieldresearch.com/the-dogs-days-of-summer/) - August is National Dog Month, but summer isn’t the only time we should set aside to thank our fur babies. See what steps we can take in appreciating our pets!
- [Summer Is for Lovers](https://wakefieldresearch.com/summer-is-for-lovers/) - With summer near the half-way point, people seeking a romantic partner for invigorating swims and sunset strolls are stepping up their dating game. Those navigating online dating apps might find a true companion to keep them warm as the days grow shorter. But for many the steady creep of, well, creeps, not to mention serial exaggerators, romance scammers and bots, are making what was meant to be a valuable, even life-changing service more like a gamble, and an increasingly risky one.
- [New Kids on The Block: Gen Z Shapes Its Future](https://wakefieldresearch.com/new-kids-on-the-block-gen-z-shapes-its-future/) - Discover how Generation Z is influencing the future in "New Kids on the Block: Gen Z Shapes Its Future." Let's work together for a brighter tomorrow!
- [Looking for a Valentine’s Date? Beware the Breadcrumbers!](https://wakefieldresearch.com/looking-for-a-valentines-date-beware-the-breadcrumbers/) - With old-fashioned meet-cutes increasingly rare, it’s all about the apps. And the Valentine’s Day-adjacent hunt for love on dating apps is a minefield. While everyone’s aware of ghosting, there’s an entire glossary of ways online dating can mess with your head. For example, according to a Wakefield Research custom survey of 2,000 American adults, nearly 3 in 10 Americans (27%) have dealt with breadcrumbing (being led on by someone sending just enough texts to think they’re still interested).
- [Insights on Sight](https://wakefieldresearch.com/insights-on-sight/) - Be honest: when was the last time you got your eyes checked? If it’s been a while, you’re not alone: More than 1 in 4 at-risk adults (27%) have delayed seeking medical care for vision problems, reveals a survey conducted by Wakefield Research on behalf of Regeneron.
- [If You Feed Them, They Will Come](https://wakefieldresearch.com/if-you-feed-them-they-will-come/) - There may be no topic in the news right now more divisive than that of workers returning to the office. Bosses are making ultimatums as concerns rise about what will happen to all that office space if workers don’t come back. While some companies have found a way to meet their employees in the middle, workers still overwhelmingly prefer working from home, and hope to continue doing so.
- [How Empowering Employees to Vote Pays Off](https://wakefieldresearch.com/how-empowering-employees-to-vote-pays-off/) - Companies can benefit from supporting employees to be engaged citizens. Discover the benefits of empowering employees to vote. Learn more now!
- [Girl Power! U.S. Women’s National Team](https://wakefieldresearch.com/girl-power-u-s-womens-national-team/) - Every four years, deep in baseball season, America is riveted by a global sport when the U.S. Women's National Team takes to the pitch in the Women's World Cup. While the men's team often makes a respectable showing in their World Cup, the American women's team is good. Like, really good: This year they're going for a third straight title, fifth overall. For many on the team, it's a journey that began when they were kids.
- [Generative AI Gets Better and Better. That Can Be a Problem.](https://wakefieldresearch.com/generative-ai-gets-better-and-better-that-can-be-a-problem/) - Discover the challenges and benefits of generative AI as it continues to improve. Explore potential pitfalls and advantages backed by Wakefield Research.
- [For LGBTQ+ Travelers, Discrimination Is a Global Reality](https://wakefieldresearch.com/for-lgbtq-travelers-discrimination-is-a-global-reality/) - Stay informed about the challenges LGBTQ+ business travelers face worldwide. Learn about the rise of anti-LGBTQ+ laws in the U.S. & beyond with Wakefield.
- [Fireworks and Flexibility: How Travelers Are Making July Fourth Their Own](https://wakefieldresearch.com/fireworks-and-flexibility-how-travelers-are-making-july-fourth-their-own/) - With the Fourth of July just around the bend, millions of Americans are getting ready to hit the road. Learn about Americans' preferences when traveling!
- [Every Day Is Labor Day for U.S. Businesses](https://wakefieldresearch.com/every-day-is-labor-day-for-u-s-businesses/) - While Labor Day marks the unofficial end of summer, it can serve as a reminder for businesses not to expect a break from talent management challenges.
- [A Country Divided: 10 Per Cent of American Couples Have Ended a Relationship Because of Political Differences... and a THIRD Say They Would Consider Getting a Divorce if Their Spouse Backed Trump](https://wakefieldresearch.com/country-divided-10-per-cent-american-couples-ended-relationship-political-differences-third-say-consider-getting-divorce-spouse-backed-trump/) - An independent research group has studied president's impact on relationships It found there has been an increase in break-ups caused by political differences Wakefield Research said 11% of Americans ended a romance because of politics Study also found a third would get a divorce if their spouse supported Trump Donald Trump is causing couples to
- [Consequences of Climate Change Increasingly Coming into Focus](https://wakefieldresearch.com/consequences-of-climate-change-increasingly-coming-into-focus/) - Stay informed about the consequences of climate change with Wakefield Research. Learn how the impacts are becoming more visible and urgent.
- [A Timely Model For New Home Buying: Taking The Giant Mark-Ups Out Of Upgrades In A Post- Coronavirus World](https://wakefieldresearch.com/a-timely-model-for-new-home-buying-taking-the-giant-mark-ups-out-of-upgrades-in-a-post-coronavirus-world/) - New construction has the potential to be hard hit by the coronavirus as buyers become more conservative with their budgets. Learn more with Wakefield.
- [56% of You Aren’t Using Tissues to Blow Your Nose](https://wakefieldresearch.com/56-of-you-arent-using-tissues-to-blow-your-nose/) - From a recent survey, 56% of people aren't using tissues to blow their nose. Learn the benefits of proper nose care and hygiene in this insightful article.
- [Game On! 2010 Electronic Entertainment Expo](https://wakefieldresearch.com/game-on-2010-electronic-entertainment-expo/) - June 15, 2010 will be an important day in Los Angeles, California. No, this is not the date of the Los Angeles Lakers' NBA Championship victory parade (though check back again in a few weeks on that). This is a day that gamers and developers look forward to each year - a day filled with
- [Like This? Facebook Launched a Groundbreaking Platform](https://wakefieldresearch.com/like-this-facebook-launched-a-groundbreaking-platform/) - During Facebook's F8 developer conference last month, Facebook launched a groundbreaking platform designed to extend its reign of social media dominance throughout the net - Open Graph. Designed with the intention of promoting openness and increased connectivity for Facebook users, all it has done so far is spark controversy as many users have criticized it
- [The New York Times: Memo Pad](https://wakefieldresearch.com/the-new-york-times-memo-pad/) - Clear Expands Clear, the leading version of the Registered Traveler security checkpoint program, introduced a partnership with Delta Air Lines that includes operating fast lanes this summer in Delta terminals at Kennedy International and La Guardia Airports in New York and Los Angeles International Airport. The annual fee for Clear membership, which includes an identification
- [Are You Living in a Modern Family?](https://wakefieldresearch.com/are-you-living-modern-family/) - As avid pop culture junkies with the ability to poll the public at will, we wondered: how many Americans are living in a "modern family?"
- [The Top Cyberloafing Activities of a Distracted Office Worker](https://wakefieldresearch.com/top-cyberloafing-activities-of-a-distracted-office-worker/) - We've gathered the top cyberloafing activities of a distracted worker in this article. Learn about common distractions and get tips on staying focused.
- [McDonald’s helps Americans with their frappe fix as McCafe goes retail](https://wakefieldresearch.com/mcdonalds-helps-americans-with-their-frappe-fix-as-mccafe-goes-retail/) - McDonald’s recently announced that its popular bottled McCafe beverages are available in retail stores, and according to a survey, just in the nick of time.
- [Fix Our Broken Student Loan System by Denying Troubled Schools Funding](https://wakefieldresearch.com/fix-broken-student-loan-system-denying-troubled-schools-funding/) - The mismanagement of student loans has led to increased college tuition, poor incentives for colleges to prepare students and high default rates. Read more!
- [Your Credit Card Is the Trick to Making the Most of Your Next Vacation](https://wakefieldresearch.com/credit-card-trick-making-next-vacation/) - Using your credit card in a smart way can offset some of that holiday spending with perks. Learn how to get the most out of your card when hitting the road.
- [Home Alone For Quarantine: How To Avoid Loneliness When You Live Alone](https://wakefieldresearch.com/home-alone-for-quarantine-how-to-avoid-loneliness-when-you-live-alone/) - Living alone presents a unique set of challenges. Learn what steps you can take to avoid loneliness when you live alone in this time of isolation!
- [Exclusive: In 'Year of Apple Pay', Many Top Retailers Remain Skeptical](https://wakefieldresearch.com/exclusive-in-year-of-apple-pay-many-top-retailers-remain-skeptical/) - In a January earnings call with investors, Apple Inc Chief Executive Tim Cook made a confident prediction: “2015 will be the year of Apple Pay,” he said.
- [Your Loyalty Program’s Just Not That Into You? Dump It](https://wakefieldresearch.com/your-loyalty-programs-just-not-that-into-you-dump-it/) - American travelers are ditching loyalty programs for price and convenience. Say goodbye to blackout dates and bait-and-switch games. Read and learn now!
- [Wyoming Residents Are Most Optimistic in the U.S.](https://wakefieldresearch.com/wyoming-residents-are-most-optimistic-in-the-u-s/) - Icelandic Provisions and Wakefield Research partnered to survey Americans on their levels of optimism, healthy habits and general well-being. The results showcase that each state has their own perspective. Wyoming, California, New Jersey, Alabama and Maryland had the highest levels of optimism. In fact, when faced with failure, a whopping 98 percent of Wyoming residents are willing to try again and persevere.
- [Would You Rather Give Up Sex or "Me" Time?](https://wakefieldresearch.com/would-you-rather-give-up-sex-or-me-time/) - A tricky question about two various stress-relievers: If you had to give up either sex or "me" time, which would you sacrifice? Find out the survey results!
- [Would You Quit Social Media For a Year To Look Younger? 33 Percent Of Women Would!](https://wakefieldresearch.com/would-you-quit-social-media-for-a-year-to-look-younger-33-percent-of-women-would/) - Discover how 33% of women would quit social media for a year to look younger. Explore the fascinating results of this eye-opening study on Wakefield Research.
- [Workers are Increasingly Distracted by Politics on Social Media](https://wakefieldresearch.com/workers-increasingly-distracted-politics-social-media/) - Especially around elections, workers are increasingly distracted by politics on social media. Read survey results on the distractedness of workers.
- [WiFi device use surges during the pandemic](https://wakefieldresearch.com/wifi-device-use-surges-during-the-pandemic/) - Nearly 1 billion devices in Comcast internet customer households connected to WiFi in 2021, according to a new report Wednesday from the company. Learn more!
- [Wi-Fi Users Clueless About Security](https://wakefieldresearch.com/wi-fi-users-clueless-about-security/) - Find out the latest research findings on Wi-Fi security! Learn why users are clueless about security risks. Read more at Wakefield Research.
- [Wi-Fi Alliance Raises Wireless Security Awareness](https://wakefieldresearch.com/wi-fi-alliance-raises-wireless-security-awareness/) - Stay informed with the latest on Wi-Fi security! Learn how the Wi-Fi Alliance is enhancing wireless security measures to protect your data. Read now!
- [Why Some People Are Driving 7 Hours to Business Meetings](https://wakefieldresearch.com/why-some-people-are-driving-7-hours-to-business-meetings/) - This summer’s air-travel disruptions are leading some business travelers to change plans and hit the road.
- [Why People Would Seek Anonymous Relationship Advice](https://wakefieldresearch.com/why-people-would-seek-anonymous-relationship-advice/) - Discover the reasons behind seeking anonymous relationship advice and how it can benefit you. Find support and guidance without revealing your identity.
- [Why Parents Should Embrace Children's Messes | Wakefield](https://wakefieldresearch.com/why-parents-should-embrace-childrens-messes-wakefield/) - Discover how Swiffer's new campaign highlights creative chaos. Sarah Michelle Gellar and Tanya Rivero talk about it in this Wall Street Journal feature.
- [Why Paper Still Rules the Enterprise](https://wakefieldresearch.com/why-paper-still-rules-the-enterprise/) - Uncover the reasons why paper remains essential in the modern enterprise. Discover the benefits and significance of paper in today's digital world.
- [Why Johnny Doesn't Understand Cloud Computing](https://wakefieldresearch.com/why-johnny-doesnt-understand-cloud-computing/) - Discover the reasons why people struggle to grasp cloud computing concepts. Explore the challenges and solutions in this informative article. Read now!
- [Why 22% of US employees are willing to quit over relocation policies](https://wakefieldresearch.com/why-22-of-us-employees-are-willing-to-quit-over-relocation-policies/) - The growth of the digital workplace is putting retention at risk, and employees are seeking transfer or relocation options as technology evolves. Read more!
- [Where There's a Will . . .](https://wakefieldresearch.com/where-theres-will/) - He's persistent, level-headed and inspiring. He is Will Schuester, the teacher played by actor Matthew Morrison on the Fox TV series Glee. And, apparently, most people wish they'd had a teacher like that guiding them when they were in high school. According to a new survey conducted by Wakefield for Classmates.com, 53% of Americans say
- [When to Ignore Feedback (and When You Should Listen)](https://wakefieldresearch.com/when-to-ignore-feedback-and-when-you-should-listen/) - Learn how to discern valuable feedback amidst the noise with this article. Discover how to leverage constructive criticism and filter out unhelpful advice.
- [When Are Poll Results Reliable?](https://wakefieldresearch.com/when-are-poll-results-reliable/) - Learn the factors that affect the reliability of poll results. Discover key insights on when poll data can be trusted. Trustworthy guidance awaits!
- [What’s Proper Social Media Etiquette at Celebrity Weddings?](https://wakefieldresearch.com/whats-proper-social-media-etiquette-at-celebrity-weddings/) - In an age where everything is instant, banning social media from your wedding can be a good way to control what gets out, which many celebs have adopted.
- [What Would You Change About Your Wedding Proposal?](https://wakefieldresearch.com/what-would-you-change-about-your-wedding-proposal/) - A recent survey for David's Bridal revealed what changes married women would have made for their proposal. Find out the changes they would make here!
- [What the Rich Want in a Home](https://wakefieldresearch.com/what-the-rich-want-in-a-home/) - Money, money, money. The buying habits of the people who have it are analyzed endlessly, for obvious reasons — and few business sectors outdo the studious zeal of the real estate industry, judging from the mounds of data that regularly pile up in my inbox. In just my current set-aside-for-later stack of printouts, for example,
- [What Crazy Thing Have You Eaten Bacon With?](https://wakefieldresearch.com/what-crazy-thing-have-you-eaten-bacon-with/) - A Wakefield Research PR survey for Smithfield was featured in the USA Today Snapshot. The survey revealed the craziest things Americans have eaten bacon with.
- [We Gave Millennials a Bad Name. It's Time We Look in the Mirror and Dispose of the Myths.](https://wakefieldresearch.com/we-gave-millennials-a-bad-name-its-time-we-look-in-the-mirror-and-dispose-of-the-myths/) - Discover the truth about Millennials and debunk the myths surrounding them. It's time to challenge the stereotypes and gain a fresh perspective. Learn more now.
- [Wakefield Survey Still Making Headlines](https://wakefieldresearch.com/wakefield-survey-still-making-headlines/) - Discover the latest headlines from Wakefield Research. Explore the findings of the Wakefield survey making waves. Stay informed with Wakefield Research.
- [Wakefield Survey Sparks Some Fun](https://wakefieldresearch.com/wakefield-survey-sparks-some-fun/) - Explore the latest insights and trends with Wakefield Research survey findings. Uncover fun and engaging data that will spark your curiosity!
- [Wakefield Survey Reveals Technology in Education Impacts College Students' Pocketbooks and Performance](https://wakefieldresearch.com/wakefield-survey-reveals-technology-in-education-impacts-college-students-pocketbooks-and-performance/) - Discover how technology in education affects college students' finances and academic performance. Read the survey findings from Wakefield Research here.
- [Wakefield Research Holiday Stats Snag Snapshots (Twice!)](https://wakefieldresearch.com/wakefield-research-holiday-stats-snag-snapshots-twice/) - Discover the latest Wakefield holiday stats featured in USA Today Snapshots! See how these Wakefield Research PR clients shine in the spotlight this week.
- [Wakefield Research on CNN/USA Today](https://wakefieldresearch.com/wakefield-research-cnnusa-today/) - Discover how Wakefield Research partners with major media outlets like CNN and USA Today to deliver impactful insights and data-driven storytelling.
- [Wakefield Holiday Surveys Get Results](https://wakefieldresearch.com/wakefield-holiday-surveys-get-results/) - Discover how Wakefield Research's holiday surveys can help you get valuable insights and results for your business. Learn more about our services today!
- [Using Surveys to Get Media Coverage](https://wakefieldresearch.com/using-surveys-get-media-coverage/) - Learn how to effectively use surveys to gain media coverage. Discover tips and strategies for leveraging surveys in your PR efforts.
- [How To Use Data As A Team Engagement Tool](https://wakefieldresearch.com/use-data-team-engagement-tool/) - Discover how to boost team engagement with data. Learn to lead with facts, enhance company culture, and foster transparency. Start leveraging data effectively.
- [U.S. Companies Poised for M&A Shopping Spree](https://wakefieldresearch.com/u-s-companies-poised-ma-shopping-spree/) - Discover which U.S. companies are gearing up for a merger and acquisition frenzy. Get insights into the upcoming M&A shopping spree. Read more here!
- [Trump Isn’t Making America Date Again](https://wakefieldresearch.com/trump-isnt-making-america-date/) - Discover why Trump isn't making America date. Uncover the latest insights and research findings on dating trends in the US. Learn more now!
- [Travel Is the Number One Mood Booster | Wakefield Research](https://wakefieldresearch.com/travel-is-the-number-one-mood-booster-wakefield-research/) - Discover how travel can boost your mood with insights from Wakefield Research. Learn why travel is the ultimate mood lifter.
- [Top Ten Reasons to Embrace Teleworking](https://wakefieldresearch.com/top-ten-reasons-to-embrace-teleworking/) - Uncover the top benefits of teleworking with our insightful article. Learn why remote work is the future of business success. Read more!
- [Too Timid for Touchdowns?](https://wakefieldresearch.com/too-timid-touchdowns/) - Like most professional sports, football is a game that produces a plethora of statistics. For example, there is a quarterback's passer rating, as well as stats that tracks how many yards every receiver gains after catching a pass. However, the National Football League's head coaches may be overlooking another statistic. A column in the Wall St.
- [Toasting (With Beer) to a Great Year of Stats](https://wakefieldresearch.com/toasting-beer-great-year-stats/) - Raise a glass and toast to a successful year of stats with beer! Celebrate your achievements and milestones in style. Cheers to a job well done. Read more!
- [This Week in Small Business: Lessons in Negotiating](https://wakefieldresearch.com/this-week-in-small-business-lessons-in-negotiating/) - Stay updated with the latest small business insights on negotiating strategies. Plus, delve into the world of smartphone technology with billions in use.
- [This is the Most Horrendous City for Commuters](https://wakefieldresearch.com/this-is-the-most-horrendous-city-for-commuters/) - Residents of some of our nation’s biggest cities will spend over 11,000 hours getting to and from the office. Discover the worst cities for commuters!
- [There Still Aren't Enough Tech Workers, and Enterprises are Paying the Price](https://wakefieldresearch.com/there-still-arent-enough-tech-workers-and-enterprises-are-paying-the-price/) - Discover why the tech industry is grappling with a shortage of skilled workers. Explore how this shortage is impacting businesses and driving up costs.
- [The Surprisingly Realistic Economics of Monopoly’s “House Rules”](https://wakefieldresearch.com/the-surprisingly-realistic-economics-of-monopolys-house-rules/) - A new era of Monopoly arrives with unofficial "house rules" that change the game's economy, bringing it closer to real-world financial markets.
- [The Job Advice You Wish You Knew How to Give](https://wakefieldresearch.com/the-job-advice-you-wish-you-knew-how-to-give/) - Competition for entry-level jobs is fierce, despite the tight labor market. Many grads will enter a job market their parents barely recognize. Read more here!
- [The Hidden Costs of the Holidays](https://wakefieldresearch.com/the-hidden-costs-of-the-holidays/) - Learn the hidden costs of the holidays with insightful research findings. Learn how to budget smarter this holiday season. Read more now!
- [The Class of 2022 Is in Demand. What Do New Grads Want?](https://wakefieldresearch.com/the-class-of-2022-is-in-demand-what-do-new-grads-want/) - These in-demand class of 2022 college graduates have expectations entering the job market. Learn about their desires for higher pay, flexibility, and more.
- [The Best Credit Cards for What Consumers Actually Want](https://wakefieldresearch.com/the-best-credit-cards-for-what-consumers-actually-want/) - Discover why only 31% of Americans are fully satisfied with their primary rewards credit card. Uncover these common frustrations and explore solutions.
- [The Best (and Worst!) Friday Night Take-Out Orders](https://wakefieldresearch.com/the-best-and-worst-friday-night-take-out-orders/) - Discover the ultimate guide to Friday night take-out orders! Find out the best and worst options to satisfy your cravings. Read the full guide here!
- [The Bachelorette Finale Proves We Need to Talk Politics On First Dates](https://wakefieldresearch.com/the-bachelorette-finale-proves-we-need-to-talk-politics-on-first-dates/) - The results of this season, which ended with Yrigoyen and Kufrin’s engagement, should be a reminder to find out the political views of our potential partners.
- [The Average L.A. Driver Spends $3,640 a Year to Get To and From Work](https://wakefieldresearch.com/the-average-l-a-driver-spends-3640-a-year-to-get-to-and-from-work/) - Citi ThankYou Premier’s new Commuter Survey says Angelenos spend an average of $3,640 a year getting to and from work. See what factors contribute to this!
- [Thandie Newton on Doing Her Own Red Carpet Makeup: 'Girls of Color Have to Do Our Own Stuff'](https://wakefieldresearch.com/thandie-newton-red-carpet-makeup-girls-color-stuff/) - Throughout her years in the entertainment industry, Newton says she’s encountered several makeup artists who’ve also taught her invaluable tips. Read more.
- [Tech Features Top Wish List for Luxury Buyers](https://wakefieldresearch.com/tech-features-top-wish-list-for-luxury-buyers/) - A new survey of luxury home buyers by Better Homes and Gardens Real Estate, shows that most prefer houses outfitted with technology features. Read here!
- [Survey: Small Businesses Spending More, Saving Less](https://wakefieldresearch.com/survey-small-businesses-spending-more-saving-less/) - A Brother International survey finds nearly half of small-business owners are focusing more on growth than cash reserves, a change in investment strategy.
- [Survey Says Many Companies Want to Phase Out Passwords](https://wakefieldresearch.com/survey-says-many-companies-want-to-phase-out-passwords/) - Companies are considering eliminating password logins. Wakefield Research survey reveals 69% of IT decision makers are inclined to phase out passwords.
- [Survey Roundup: IT Wants One Language For Fraud](https://wakefieldresearch.com/survey-roundup-it-wants-one-language-for-fraud/) - Stay updated with the latest IT survey results on fraud prevention. Discover why IT professionals are advocating for a unified language in combating fraud.
- [Survey Reveals Business Travelers’ Work Habits | Wakefield](https://wakefieldresearch.com/survey-reveals-business-travelers-work-habits-wakefield/) - Discover insights into the habits of business travelers with the latest survey results from Wakefield. Uncover trends shaping the future of business travel.
- [Survey: The Naked Truth About Grooming](https://wakefieldresearch.com/survey-naked-truth-about-grooming/) - Discover the Naked Truth About Grooming in our latest survey. Uncover insights and trends on grooming habits. Stay informed with Wakefield Research.
- [Survey Finds ‘Confidence Action Gap’ Among Execs](https://wakefieldresearch.com/survey-finds-confidence-action-gap-among-execs/) - Discover the latest survey findings on the 'Confidence Action Gap' among executives. Understand the key insights and implications for business strategies.
- [This Is the Super Surprising Sign Someone Is Good in Bed, According to a Study](https://wakefieldresearch.com/super-surprising-sign-someone-good-bed-according-study/) - Unveiling the secret indicator of bedroom prowess - a must-read study reveals the surprising sign of someone who excels in bed. Learn more now!
- [Students Overly Optimistic About Their Futures](https://wakefieldresearch.com/students-overly-optimistic-about-their-futures-wakefield/) - Discover why students are overly optimistic about their futures and how it impacts their decision-making. Explore the factors contributing to this mindset.
- [Startup Will Pay You to Listen to Job Offers](https://wakefieldresearch.com/startup-will-pay-you-to-listen-to-job-offers/) - A new startup wants to pay you — if you’re an in-demand tech professional — to listen to job offers. Earn money while exploring new career opportunities.
- [Sports Fans: Smartphones Make You Rude](https://wakefieldresearch.com/sports-fans-smartphones-make-you-rude/) - Discover how smartphones are impacting sports fans' behavior. Learn more about the study findings and the effects of technology on fan etiquette.
- [Some in Charlotte Area are Choosing to Skip Parties on New Year’s](https://wakefieldresearch.com/some-in-charlotte-area-are-choosing-to-skip-parties-on-new-years/) - Many people are prioritizing the comfort of their home over the excitement of being out and about for New Year's Eve in the Charlotte area. Learn why here!
- [Snack Attack](https://wakefieldresearch.com/snack-attack/) - A Wakefield Research PR survey for Grape-Nuts was featured in the USA Today Snapshot. The survey determined how often Americans snack during an average week instead of eating a full meal. A quarter of Americans (25 percent) snack 7+times a week, 24 percent munch 3-4 times, 22 percent snack 1-2 times, 14 percent snack 5-6 times and
- [Small Businesses Making Big Mistakes | Wakefield Research](https://wakefieldresearch.com/small-businesses-making-big-mistakes-wakefield-research/) - Avoid common pitfalls! Discover the top mistakes small businesses make. Wakefield Research sheds light on crucial missteps. Read more here!
- [Small Business: Making the Right Technology Choices](https://wakefieldresearch.com/small-business-making-the-right-technology-choices/) - 63% of small-business owners feel swamped by tech choices, per a Brother International and SCORE survey. Planning is the key to navigating these options.
- [Your Secrets Are Killing Your Teams' Productivity](https://wakefieldresearch.com/secrets-killing-teams-productivity/) - Unlock the key to boosting team productivity by uncovering hidden secrets. Discover how to enhance efficiency and success. Read this article now!
- [Salvaging Your Summer Break](https://wakefieldresearch.com/salvaging-your-summer-break/) - Well-mannered ideas and tips to pull off a vacation Well, gang, we've made it to the mid-point of the summer travel season. For folks who already scaled back or canceled vacation plans due to rising gas prices, airline fare hikes or the deeply dipping dollar, it's already a miserable summer. I've been there and it
- [Record Travel this Fourth of July - Here's Why](https://wakefieldresearch.com/record-travel-this-fourth-of-july-heres-why/) - Discover why you should make travel plans this Fourth of July. Explore exciting destinations and create unforgettable memories. Start planning now!
- [Raise a Mug and Toast to National Coffee Day](https://wakefieldresearch.com/raise-a-mug-and-toast-to-national-coffee-day/) - Celebrate National Coffee Day with a steaming cup of joe! Join the coffee lovers' community in raising a mug to this beloved beverage. Read more here!
- [Pressed for Tech Talent, Hiring Managers Consider Online Credentialing](https://wakefieldresearch.com/pressed-for-tech-talent-hiring-managers-consider-online-credentialing/) - The skills gap – a decades-old labor enigma where workers are available but need reskilling – is about to metastasize into a skills vacuum. Read more!
- [Pregnant Women Who Doubt Covid-19 Vaccine Safety Worry Doctors](https://wakefieldresearch.com/pregnant-women-who-doubt-covid-19-vaccine-safety-worry-doctors/) - Jaime Francis is avoiding all medication during her pregnancy, including Covid-19 vaccines.
- [PR Insider: The Business Case for PR](https://wakefieldresearch.com/pr-insider-the-business-case-for-pr/) - Uncover the business benefits of PR with insights from industry experts. Learn how PR can boost your brand's reputation and drive success.
- [How Politics is Impacting Your Company's Productivity](https://wakefieldresearch.com/politics-impacting-companys-productivity/) - Discover how political discourse impacts workplace productivity according to a survey by Wakefield Research & BetterWorks. Learn ways to address the issue.
- [Political Chatter Is Making You Less Productive at Work](https://wakefieldresearch.com/political-chatter-making-less-productive-work/) - The post-election workplace is impacted by political distraction. This BetterWorks Systems Inc. survey tells employees' behaviors towards politics at work.
- [Pilfered Wi-Fi Is No Shield From Prying Eyes of Police](https://wakefieldresearch.com/pilfered-wi-fi-is-no-shield/) - Learn about a recent federal court ruling in Pittsburgh regarding the privacy rights of individuals using neighbors' Wi-Fi networks. Discover more here.
- [Pets Aren’t the Same as Children—but They Certainly Feel Like It](https://wakefieldresearch.com/pets-arent-children-certainly-feel-like/) - We've all heard someone lovingly refer to their pet as their child. While we know they are not actually children, do they feel like it? Read on.
- [Personal Digital Devices: We're Still Buying Them](https://wakefieldresearch.com/personal-digital-devices-were-still-buying-them/) - Discover the latest trends in personal digital devices. Find out why consumers are still purchasing them. Stay informed with our insightful content.
- [People Make Excuses to Avoid Uncomfortable Sleeping Arrangements Over the Holidays](https://wakefieldresearch.com/people-make-excuses-avoid-uncomfortable-sleeping-arrangements-holidays/) - Uncomfortable sleeping arrangements can ruin your holiday rest. Learn why people make excuses and discover solutions for a peaceful night's sleep. Learn more.
- [PE Firms Often Fall Short of Portfolio Company CFO Expectations, Survey Shows](https://wakefieldresearch.com/pe-firms-often-fall-short-of-portfolio-company-cfo-expectations-survey-shows/) - Are private equity firms meeting CFO expectations for their portfolio companies? Learn the surprising results from our comprehensive survey from Wakefield.
- [PayPal Aims to Replace Traditional Wallet | Wakefield](https://wakefieldresearch.com/paypal-aims-to-replace-traditional-wallet-wakefield/) - PayPal's new mobile features aim to revolutionize brick-and-mortar shopping, making physical wallets a thing of the past at a San Jose event. Learn more!
- [Passwords Have a Decade of Life Left in Them, Survey Shows](https://wakefieldresearch.com/passwords-have-a-decade-of-life-left-in-them-survey-shows/) - Discover the latest survey results on password lifespan. Find out why passwords still have a decade left in them. Stay informed and secure online.
- [Parents of Teens are Taking an Active Role Their Social Media Experience](https://wakefieldresearch.com/parents-of-teens-are-taking-an-active-role-their-social-media-experience/) - How do parents know if their teenagers are having age-appropriate social media experiences? A new custom PR survey from Wakefield Research and Meta, of 1,000 U.S. parents of teens aged 13 to 17, found 32% of parents who are at least somewhat aware of Instagram protections believe they are making beneficial decisions about their teen’s social media use.
- [This Is the One Thing That Couples Fight About More Than Sex](https://wakefieldresearch.com/one-thing-couples-fight-sex/) - A Wakefield Research survey found that there is one thing that couples fight about more than sex: money. Read on to learn more about this research.
- [Old Spice Reveals Majority of Millennial Men are Full of S— Online](https://wakefieldresearch.com/old-spice-reveals-majority-millennial-men-full-s-online/) - In partnership with Wakefield Research, Old Spice conducted a survey and found 82 percent of men who use social media admit to fibbing online. Read more!
- [Office Chitchat](https://wakefieldresearch.com/office-chitchat/) - A Wakefield Research PR survey for Next Issue Media was featured in the USA Today Snapshot. The survey revealed the topics co-workers are most likely to bond over. Entertainment was the most popular topic (40 percent), followed by sports (32 percent), politics (15 percent) and fashion (13 percent). Source: USA Today
- [NYT Interviews Wakefield Research Director of Quant](https://wakefieldresearch.com/nyt-interviews-wakefield-research-director-quant/) - Explore Wakefield Research's Paul Bragan insights on the debit-card debate, including public opinion trends since 2008. Learn more with Wakefield today!
- [Not Just Adults Are Worried About Financials Due to Covid](https://wakefieldresearch.com/not-just-adults-are-worried-about-financials-due-to-covid/) - Discover how Covid-19 is impacting the financial well-being of individuals of all ages. Learn more about the challenges faced by both adults and youth.
- [Next Generation of Homebuyers is Savvy, Cautious](https://wakefieldresearch.com/next-generation-of-homebuyers-is-savvy-cautious/) - Discover why the next generation of homebuyers is both savvy and cautious. Explore trends and insights in the housing market. Read the article here!
- [The New Deal for Employees](https://wakefieldresearch.com/new-deal-employees/) - This recession seems to have changed the employer-worker relationship in ways that will last for many years -- in ways that won't put a smile on employees' faces. The Wall Street Journal reports on a survey revealing that 2 out of 3 large companies that have cut employees' health-care benefits don't plan to restore them
- [Netflix's New Year's Countdown Helps Parents Trick Kids Into Thinking 2015 Has Come Early!](https://wakefieldresearch.com/netflixs-new-years-countdown-helps-parents-trick-kids-into-thinking-2015-has-come-early/) - Trick your kids into thinking it's already 2015 with Netflix's New Year's Countdown! Start the celebration early and make memories with your family.
- [Netflix Highlights Family Content](https://wakefieldresearch.com/netflix-highlights-family-content/) - Discover how Netflix is catering to family audiences with a variety of engaging and entertaining content. Find out more at Wakefield Research.
- [Nathan Richter Presents Millennialization of Pet Ownership](https://wakefieldresearch.com/nathan-richter-presents-millennialization-of-pet-ownership/) - Millennials are defining pet ownership on their terms. Wakefield is a leader in the research of this generation’s preferences and behaviors as pet owners.
- [Most Wish They Could Ditch Wallet, PayPal Poll Suggests](https://wakefieldresearch.com/most-wish-they-could-ditch-wallet-paypal-poll-suggests/) - How do people in Canada, the U.S., the U.K., Germany, and Australia feel about leaving their wallets at home to pay for purchases? Read this Paypal survey.
- [Most U.S. Teens Think They’ll Eventually Own Their Own Homes](https://wakefieldresearch.com/most-u-s-teens-think-theyll-eventually-own-their-own-homes/) - Discover the latest research findings on U.S. teens' homeownership aspirations for the future, backed by Wakefield Research survey data.
- [Most Popular Vitamins and Supplements](https://wakefieldresearch.com/most-popular-vitamins-and-supplements/) - Discover the most popular vitamins and supplements in 2021. Learn about trending health products to boost your well-being. Find out more now!
- [The Morning Risk Report: Asset Managers Show Less Concern About Compliance](https://wakefieldresearch.com/morning-risk-report-asset-managers-show-less-concern-compliance/) - A lax attitude toward enforcement under the Trump administration has asset managers focused on reputational risks over compliance concerns. Read here!
- [Investments in AI are Topping Corporate Growth Strategies](https://wakefieldresearch.com/investments-in-ai-are-topping-corporate-growth-strategies/) - Even in an uncertain economic climate, financial leaders at companies in the U.S. and Europe are counting on AI to help drive growth. That’s part of the findings from a 2025 Coupa Strategic CFO report based on a custom survey conducted by Wakefield Research. In the survey, 500 CFOs across four regions revealed how they’re handling current market risks and technology shifts.
- [Mobile Shopping a Hit Over the Holidays](https://wakefieldresearch.com/mobile-shopping-a-hit-over-the-holidays/) - Discover the latest insights on mobile shopping trends over the holidays. Explore the impact and preferences of consumers in the digital marketplace.
- [Millennials Will Move, Take Less Money for IT Jobs](https://wakefieldresearch.com/millennials-will-move-take-less-money-for-it-jobs/) - Discover why millennials are willing to relocate and accept lower salaries for IT positions in this article. Learn about trends shaping the IT job market.
- [Millennials In The Workplace: They Don't Need Trophies But They Want Reinforcement](https://wakefieldresearch.com/millennials-in-the-workplace-they-dont-need-trophies-but-they-want-reinforcement/) - Unveiling the truth about millennials in the workplace - find out what drives and motivates them. Explore effective ways to provide the reinforcement they seek.
- [Millennials Forge Fresh Trends in Home Buying](https://wakefieldresearch.com/millennials-forge-fresh-trends-in-home-buying/) - Discover how millennials are reshaping the real estate market with new home-buying trends. Stay informed on the latest housing preferences by Fox Business.
- [Millennials Favor Tech Over Curb Appeal](https://wakefieldresearch.com/millennials-favor-tech-over-curb-appeal/) - Learn why millennials prioritize technology over curb appeal in a recent study. Explore insights and trends on millennials' preferences.
- [Millennials Entering Menopause? Many Young Women Don't Know](https://wakefieldresearch.com/millennials-entering-menopause-many-young-women-dont-know/) - A new survey found a majority of the generation doesn't know much about perimenopause and menopause, symptoms some of them are beginning to experience.
- [How Millennials Can Find Fulfillment By Pursuing A '6-11'](https://wakefieldresearch.com/millennials-can-find-fulfillment-pursuing-6-11/) - Discover how Millennials can find fulfillment by pursuing a '6-11' lifestyle. Learn key strategies and tips to achieve balance and purpose in your life.
- [Microsoft Hands Out "Free Time" in Windows Phone Stunt](https://wakefieldresearch.com/microsoft-hands-out-free-time-in-windows-phone-stunt/) - Discover star-studded Microsoft campaign features Kourtney Kardashian, Vernon Davis, & Stephanie Izard. They endorse Windows Phones for simplicity & speed.
- [Memorial Day Trends](https://wakefieldresearch.com/memorial-day-trends/) - Fire up the grill and stow the sweaters- summer has arrived! Memorial Day is just around the corner, and blogs and news sites are all about the trends for the season. Even with all the news of cat napping controllers and porous planes, air travel is expected to increase by 11.5% compared to last year’s
- [Meeting Canceled](https://wakefieldresearch.com/meeting-canceled/) - A Wakefield Research PR survey for Post-it Brand was featured in the USA Today Snapshot. According to the survey, American workers believe that approximately 1 in 3 meetings could be canceled while still achieving their objectives. Source: USA Today
- [March Smartphone Madness](https://wakefieldresearch.com/march-smartphone-madness/) - A Wakefield PR survey commissioned by Motricity and Edelman is striking a chord with media! With March Madness winding down this weekend, popular tech blog, Mashable featured the data and revealed where sports fans use their smartphones to check scores.
- [Kids of Boomers are Smarter about Housing](https://wakefieldresearch.com/kids-of-boomers-are-smarter-about-housing/) - Discover why the children of Baby Boomers are making smarter housing choices. Learn more about this trend and its impact on the real estate market. Read more!
- ["Joltin' Joe Has Left and Gone Away . . ."](https://wakefieldresearch.com/joltin-joe-has-left-and-gone-away/) - Discover the impact of Joe DiMaggio's legacy in baseball history. Learn more about the iconic player's lasting influence on the sport. Read more here!
- [Ivory Dishes on Facebook with Melissa McCarthy | Wakefield](https://wakefieldresearch.com/ivory-dishes-on-facebook-with-melissa-mccarthy-wakefield/) - Sixty-six percent of moms confess to hiding in the bathroom for alone time according to a survey commissioned by P & G’s most iconic consumer brand, Ivory.
- [Is Your Dog Fat? Blame Covid](https://wakefieldresearch.com/is-your-dog-fat-blame-covid/) - Melissa Marion, 22, noticed her 4-year-old cavapoo Louie gaining weight last year when the neon vest the dog wears for nighttime walks became a little snug. “Before the quarantine, it was loose on him,” says Ms. Marion, who lives with her parents and two brothers in Warren Township, N.J., where she works remotely in public
- [iPhone and Android Yield Higher Profits & Happier Employees](https://wakefieldresearch.com/iphone-and-android-yield-higher-profits-happier-employees/) - The growing use of consumer devices in the workplace has led to many challenges and changes to workplace processes. Read more about the BYOD trend here!
- [Investing in Tech](https://wakefieldresearch.com/investing-in-tech/) - A Wakefield Research PR survey for Brother International was featured in the USA Today Snapshot. The survey found that small business owners are evenly divided on which is a greater risk for their business when investing in technology: 50 percent said that investing too quickly and not getting a sufficient return is a greater risk, while the
- [International Women's Day 2021: 101 Best Women-Owned Brands](https://wakefieldresearch.com/international-womens-day-2021-101-best-women-owned-brands/) - Despite the frequent interchangeability of phrases like “women-owned” and “female-founded,” the two terms aren’t always related. Learn the differences!
- [Inevitable Loss](https://wakefieldresearch.com/inevitable-loss/) - A Wakefield Research PR survey for Citrix was featured in the USA Today Snapshot. The survey revealed that nearly 7 in 10 adults think it is inevitable that they will have their personal information stolen in their lifetime. Source: USA Today
- [I'm 6'3" and No I Don't Play Basketball | Wakefield Research](https://wakefieldresearch.com/im-63-and-no-i-dont-play-basketball-wakefield-research/) - Discover the challenges and perceptions faced by tall individuals, backed by Wakefield Research survey findings. Read on to learn more.
- ["I'll Have a Pint of Bitter and 1 Calculator" | Wakefield](https://wakefieldresearch.com/ill-have-a-pint-of-bitter-and-1-calculator-wakefield/) - Political reforms and electoral campaigns can sail or fail based largely on how they are marketed. Learn about this campaign based on German Lager!
- [HP or Apple for Small Business?](https://wakefieldresearch.com/hp-or-apple-for-small-business/) - Understand whether HP or Apple is the better choice for your small business. Uncover key considerations to help you make an informed decision.
- [How To Replace Your Aging Performance Review System](https://wakefieldresearch.com/how-to-replace-your-aging-performance-review-system/) - 69% of full-time workers aged 18-34 find the performance review process flawed. TriNet & Wakefield Research survey insights revealed. Find out more now!
- [How to Pay Lower Fees on Your Retirement Investments](https://wakefieldresearch.com/how-to-pay-lower-fees-on-your-retirement-investments/) - Don't let fees eat away your retirement savings! Learn how a 1% annual fee can cost you nearly $28,000 over 20 years. Take control of your investments now.
- [How to Party Like a Professional](https://wakefieldresearch.com/how-to-party-like-a-professional/) - Learn how to party like a professional with expert tips and tricks. Elevate your social gatherings and events with this insightful guide. Click now!
- [How to Help Pay for College When Money Is Tight](https://wakefieldresearch.com/how-to-help-pay-for-college-when-money-is-tight/) - The pandemic and related lockdowns have taken a toll on some families’ finances, forcing many students to rethink how they are going to pay for college.
- [How Should the U.S. Respond to State-Sponsored Cyberattacks?](https://wakefieldresearch.com/how-should-the-u-s-respond-to-state-sponsored-cyberattacks/) - Learn how the U.S. should respond to state-sponsored cyberattacks. Explore expert insights and strategies in this informative article.
- [How Consumer Technology Is Remaking the Workplace](https://wakefieldresearch.com/how-consumer-technology-is-remaking-the-workplace/) - Discover how consumer technology is revolutionizing the modern workplace. Explore the impact and benefits of this digital transformation from this study.
- [How Big Is Your Turkey? Most Americans Pick This Smaller Size, Says Survey](https://wakefieldresearch.com/how-big-is-your-turkey-most-americans-pick-this-smaller-size-says-survey/) - According to a survey of 1,000 American adults, 59 percent said they plan to make or buy a turkey that’s 18 pounds or smaller this year. Read more here!
- [Hourly wages for seasonal workers expected to raise 32% this year](https://wakefieldresearch.com/hourly-wages-for-seasonal-workers-expected-to-raise-32-this-year/) - Hourly wages for seasonal workers will rise nearly 32% according to the 2018 Annual Holiday Hiring Survey conducted by Snag, a marketplace for hourly work.
- [Hook the Media with an Attractive Survey | Wakefield](https://wakefieldresearch.com/hook-the-media-with-an-attractive-survey-wakefield/) - Unlock the secrets to PR success with insights from Wakefield's Nathan Richter. Learn how surveys elevate your business in the competitive PR landscape.
- [Homeownership Still a Goal of Young Adults](https://wakefieldresearch.com/homeownership-still-a-goal-of-young-adults/) - Discover why homeownership remains a key aspiration for young adults. Explore the factors influencing this goal and the trends shaping the housing market.
- [Home Automation Tech Trends](https://wakefieldresearch.com/home-automation-tech-trends/) - What are the latest home automation tech trends? Stay ahead of the curve and make your home smarter and more efficient with these tips from Wakefield.
- [Holiday Cooking with Star Power](https://wakefieldresearch.com/holiday-cooking-with-star-power/) - Discover the magic of holiday cooking with star power! Get inspired by celebrity chefs and elevate your culinary skills this festive season.
- [Here's What Millennials Want from Their Performance Reviews](https://wakefieldresearch.com/heres-what-millennials-want-from-their-performance-reviews/) - Discover what millennials want from their performance reviews in this article, backed by Wakefield Research. Learn how to engage millennials at work.
- [Hefe A Hoppy National Beer Day With These 6 Fun Facts!](https://wakefieldresearch.com/hefe-a-hoppy-national-beer-day-with-these-6-fun-facts/) - Celebrate National Beer Day with us! Discover the world of a brown ale and join the beer fan community. Raise a glass to life's problems and solutions!
- [The H1N1 Vaccine: Who Receives Priority?](https://wakefieldresearch.com/h1n1-vaccine-who-receives-priority/) - Learn about the H1N1 vaccine priority groups and who receives it first. Find out more about the distribution and eligibility criteria. Learn more here!
- [Great Takeout, But Mediocre Cookies](https://wakefieldresearch.com/great-takeout-mediocre-cookies/) - Find out why takeout is great but cookies are mediocre in this insightful article. Explore the surprising findings from Wakefield Research.
- [Go to College or Skip It? High School Students Face a New Reality Due to Coronavirus](https://wakefieldresearch.com/go-to-college-or-skip-it-high-school-students-face-a-new-reality-due-to-coronavirus/) - High school students are grappling with a tough decision: go to college or skip it? Uncover the impact of coronavirus on this important milestone.
- [The Gender Gap of Health Insurance](https://wakefieldresearch.com/gender-gap-health-insurance/) - Discover the latest insights on the gender gap in health insurance. Uncover key findings and trends in our comprehensive research report.
- [Gen Z Is Starting To Graduate College This Year, With Lots Of Debt And Optimism](https://wakefieldresearch.com/gen-z-starting-graduate-college-year-lots-debt-optimism/) - Discover how Gen Z is tackling the challenges of starting and graduating college with optimism, despite carrying debt. Learn more now from Wakefield.
- [Fun Facts at 500mph](https://wakefieldresearch.com/fun-facts-500mph/) - Most Gogo users have probably noticed the "fun facts" that appear on one's computer screen during an in-flight wi-fi session. For those who haven't yet used this service, below is a sample of the types of facts that pop-up (to the side) on one's computer screen when using Gogo. There are an average of 60,000
- [For Team-Building Events, a New Ingredient: Fun](https://wakefieldresearch.com/for-team-building-events-a-new-ingredient-fun/) - Elevate team spirit with engaging team-building events that blend professional development with fun activities. Discover a new approach to team bonding!
- [For Some Couples, Posting Wedding Pics is an iDon’t](https://wakefieldresearch.com/for-some-couples-posting-wedding-pics-is-an-idont/) - Taking photos of the wedding couple on your iPhone and posting on social media? This survey by Wakefield Research may make you think twice. Read more now!
- [Flexible Jobs Fill a Need for South Florida Companies, Workers](https://wakefieldresearch.com/flexible-jobs-fill-need-south-florida-companies-workers/) - Flexible jobs are meeting the needs of South Florida companies and workers. See the impact of flexible work arrangements supported by Wakefield Research.
- [First Person: My Kids Are Smarter About Housing Than I Am](https://wakefieldresearch.com/first-person-my-kids-are-smarter-about-housing-than-i-am/) - Discover how this parent learned valuable housing lessons from their kids. Gain insights into smarter housing decisions in this insightful piece.
- [Financial Fix-Up: Two Birds with One Stone](https://wakefieldresearch.com/financial-fix-up-two-birds-with-one-stone/) - A survey for the Gerber Life College Plan was featured on Fox. It found that 4 in 5 parents are worried about the cost of their child's college tuition.
- [Feeling "A-salt-ed" By All Of The Media Attention Salt Is Getting?](https://wakefieldresearch.com/feeling-a-salt-ed-by-the-media-attention-salt-is-getting/) - According to a survey conducted for Mrs. Dash, all the media attention in the world won't be enough to change America’s salt habits. Learn more here!
- [An End to the Advertising Malaise?](https://wakefieldresearch.com/end-advertising-malaise/) - Learn how to break free from advertising malaise with Wakefield Research. Explore insights and strategies to revitalize your marketing efforts.
- [Employees Abusing the Corporate Card: A Tale as Old as Time](https://wakefieldresearch.com/employees-abusing-the-corporate-card-a-tale-as-old-as-time/) - A Wakefield Research survey from 2022 continues to be media worthy and connect with journalists. Wakefield and SAP Concur partnered to delve into U.S. business travelers' habits following the Covid-19 pandemic. The survey data featured in The Wall Street Journal revealed that more than 3 in 5 business travelers (65 percent) intentionally try to expense personal purchases.
- [Do You Expect to Use All Your Vacation Days This Year?](https://wakefieldresearch.com/do-you-expect-to-use-all-your-vacation-days-this-year/) - Discover these latest findings on American vacation habits in this Wakefield Research PR survey for Best Western featured in USA Today. Find out more!
- [Do Presidential Candidates Know Small Business Owners Needs?](https://wakefieldresearch.com/do-presidential-candidates-know-small-business-owners-needs/) - Since the vast majority of U.S. businesses are small, it is important to know if presidential candidates understand the needs of their owners. Read on.
- [Diabetics: Roche Says it Can Save You Big Money](https://wakefieldresearch.com/diabetics-roche-says-can-save-big-money/) - Learn how Roche can help diabetics save money with innovative solutions. Discover cost-effective options for managing diabetes effectively. Read here!
- [Demonstrating Expertise with a PR Survey](https://wakefieldresearch.com/demonstrating-expertise-pr-survey/) - Motricity worked with Wakefield to position its brand as the mobile shopping trend authority during the holiday shopping events – Black Friday and Cyber Monday.
- [College Students Struggle with Uncertain Job Market after Graduation](https://wakefieldresearch.com/college-students-struggle-with-uncertain-job-market-after-graduation/) - Many college students were expecting to enter a booming economy with many employment opportunities but instead faced a 68% decrease in jobs with Covid.
- [Where College Seniors Are Falling Short](https://wakefieldresearch.com/college-seniors-falling-short/) - Find out why college seniors are falling short in their job search and what can be done to help them succeed. Learn more at Wakefield Research.
- [Cloud Computing Confusing to Many: Survey](https://wakefieldresearch.com/cloud-computing-confusing-to-many-survey/) - Discover why cloud computing is confusing to many in this insightful survey analysis. Uncover the challenges and solutions in the cloud computing landscape.
- [Cisco Kills the Video Star](https://wakefieldresearch.com/cisco-kills-video-star/) - Cisco Systems has announced that they have discontinued all production of the popular Flip Video Camera. The sudden scrapping of an entire production line may seem odd, but it does not come as a complete shock. Even though The New York Times called it one of the “great tech start-up success stories of the last
- [CIOs to Become In-House Brokers -- and That's a Good Thing](https://wakefieldresearch.com/cios-to-become-in-house-brokers-and-thats-a-good-thing/) - Discover why CIOs are transforming into in-house brokers and the benefits it brings. Learn how CIOs are adding value as executives. Read more here!
- [Checking Out "Check-Ins"](https://wakefieldresearch.com/checking-out-check-ins/) - The concept for games like these is unique in that it combines real-world experiences and local flair with mobile technology. For example, iSpyApp enables a player to take a picture of something in a city, such as a statue, and upload it to the game. From that point, other players take on the task of
- [Debbie Allen Talks Eye Health on Today](https://wakefieldresearch.com/catching-up-with-debbie-allen/) - Get an exclusive look at the latest interview with Debbie Allen. Discover insights and updates from the talented actress and director.
- [Case Study: July 4th Poll](https://wakefieldresearch.com/case-study-july-4th-poll/) - Last July 4th, Wakefield designed a PR survey that garnered more than 540 million media impressions for Travelzoo.com, proving that major calendar events like July 4th are reliable PR hooks - if your pitch isn't lost in the crowd. For example, the survey found that two in five Americans (41%) would give up restroom privileges
- [Can Boomers Afford that Dream Home?](https://wakefieldresearch.com/can-boomers-afford-that-dream-home/) - Learn if baby boomers can afford their dream home. Discover insights and statistics on housing affordability for this generation. Read more!
- [C-Level Execs Face Burnout and Even Death on the Job](https://wakefieldresearch.com/c-level-execs-face-burnout-and-even-death-on-the-job/) - The Wall Street Journal's Callum Borchers highlights the high levels of stress, burnout and even premature death many C-suite executives are facing. In fact, Wakefield Research and Chief's custom PR survey of C-level executives underscores this point, with more than one in three (37 percent) saying that avoiding burnout will be a challenge in 2024.
- [C-Level Execs Are Confident, But Not Confident Enough – Deloitte Survey](https://wakefieldresearch.com/c-level-execs-are-confident-but-not-confident-enough-deloitte-survey/) - Corporate America’s C-level executives are a confident lot, but a new survey finds that they are hesitant to put their confidence into action. Read more!
- [BuzzFeed Goes Business](https://wakefieldresearch.com/buzzfeed-goes-business/) - Discover how BuzzFeed is expanding into the business world with Wakefield Research. Learn about how you can have a successful brand pitch to BuzzFeed!
- [Business Travel Is Coming Back](https://wakefieldresearch.com/business-travel-is-coming-back/) - Fresh signs are emerging that business travelers won’t be grounded much longer.
- [Brits Sticking With Bangers and Mash](https://wakefieldresearch.com/brits-sticking-bangers-and-mash/) - Discover the latest insights on British food preferences with our study on "Brits Sticking to Bangers and Mash." Uncover trends and preferences.
- [Black Friday or Smartphone Shopping?](https://wakefieldresearch.com/black-friday-or-smartphone-shopping/) - Discover the latest insights on Black Friday vs. smartphone shopping trends. Explore Wakefield Research's findings on consumer behavior.
- [Big Survey for Brother Small Business](https://wakefieldresearch.com/big-survey-brother-small-business/) - Uncover valuable insights for small businesses with our comprehensive survey analysis. Discover the latest trends and data to boost your business strategy.
- [Big Exposure for Brother Small Business Survey](https://wakefieldresearch.com/big-exposure-brother-small-business-survey/) - Discover how the Brother Small Business Survey can help your business gain big exposure. Get insights and make informed decisions. Read more about it here!
- [Big Expectations for Mobile this Holiday Season](https://wakefieldresearch.com/big-expectations-for-mobile-this-holiday-season/) - Get ready for the holiday season with these big expectations for mobile technology. Stay ahead of the game with the latest trends and insights. Read here!
- [Better Data = Better TV Ad Sales?](https://wakefieldresearch.com/better-data-better-tv-ad-sales/) - Unlock the power of data for increased TV ad sales. Learn how data-driven strategies can boost your advertising performance. Act now!
- [Besides Sleeping, the Bedroom is Also For...](https://wakefieldresearch.com/besides-sleeping-the-bedroom-is-also-for/) - A survey for Leggett & Platt was featured in the USA Today Snapshot. It revealed that besides sleeping, half of Americans believe the bedroom is for reading.
- [Behind the Changes in Airline Frequent Flier Programs](https://wakefieldresearch.com/behind-the-changes-in-airline-frequent-flier-programs/) - Why are airlines making changes to frequent flier programs? Uncover the strategy behind dismantling these programs. Learn more now with Wakefield Research!
- [Back to the Beach?](https://wakefieldresearch.com/back-to-the-beach/) - A Wakefield Research PR survey for the Merck Active Family Project was featured in the USA Today Snapshot. The survey found that 3 in 4 moms (77 percent) are interested in re-creating their childhood vacations for their kids. Source: USA Today
- [Back-to-School Gadgets: The Evolution of Classroom Tech](https://wakefieldresearch.com/back-to-school-gadgets-the-evolution-of-classroom-tech/) - Discover the latest & coolest school gadgets and devices transforming classrooms. Stay ahead with these innovative tools for enhanced learning experiences.
- [Back in the Snapshot Spotlight](https://wakefieldresearch.com/back-snapshot-spotlight/) - Discover the latest insights and trends with Wakefield Research's Snapshot Spotlight. Stay informed and ahead of the curve in your industry.
- [Award-Winning Campaign for Online Travel Resource Travelzoo](https://wakefieldresearch.com/award-winning-campaign-online-travel-resource-travelzoo/) - Learn how a Wakefield Research survey acted as an asset for the travel resource Travelzoo, driving a large outreach and number of features. Read on.
- [As Cloud Upends Traditional IT Sales Channel, Software Companies Eye End Users](https://wakefieldresearch.com/as-cloud-upends-traditional-it-sales-channel-software-companies-eye-end-users-2/) - Discover how cloud technology is revolutionizing the IT sales channel and why software companies are shifting their focus to end-users. Get the details.
- [Are You Paying More Attention to Your Dog or Cat During Coronavirus Quarantine? You're Not Alone, Survey Shows](https://wakefieldresearch.com/are-you-paying-more-attention-to-your-dog-or-cat-during-coronavirus-quarantine-youre-not-alone-survey-shows/) - If Fido wasn't already a part of the family, he sure is now: The bond between pets and their owners has become stronger during this coronavirus quarantine, according to a new survey. How much stronger? Many people are worried about leaving their pets at home when it's time to return to the workplace. The Banfield Pet
- [Are Free E-Textbooks The Future Or Copyright Infringement?](https://wakefieldresearch.com/are-free-e-textbooks-the-future-or-copyright-infringement/) - Textbook publishers are trying to stay relevant in this increasingly open and digital world–but at what cost? Ariel Diaz discusses this debate here!
- [Most Americans Are Taking Vacations They Can't Afford](https://wakefieldresearch.com/americans-taking-vacations-cant-afford/) - Discover how to save money on your summer travels with these financial tips. Learn how to manage your finances for your next adventure with Wakefield.
- [Americans Are Opting for Small Turkeys for Thanksgiving This Year, Says Survey](https://wakefieldresearch.com/americans-are-opting-for-small-turkeys-for-thanksgiving-this-year-says-survey/) - Discover why more Americans are choosing small turkeys for Thanksgiving this year. Get insights from a recent survey conducted by Wakefield Research.
- [Amazon Surges in Cloud Computing](https://wakefieldresearch.com/amazon-surges-in-cloud-computing/) - Discover how Amazon is dominating the cloud computing industry. Explore the latest trends and insights in cloud technology with Wakefield Research.
- [Amazon: Facing Challenges on All Fronts](https://wakefieldresearch.com/amazon-facing-challenges-all-fronts/) - Stay updated on Amazon's challenges with our latest research findings. Discover insights on the e-commerce giant's current obstacles. Read more now!
- [Adding a Dose of Cool to Clothing Swaps](https://wakefieldresearch.com/adding-dose-cool-clothing-swaps/) - Learn the latest trends in sustainable fashion and learn how to incorporate cool clothing swaps into your wardrobe. Upgrade your style sustainably!
- [A Test of Digital Endurance](https://wakefieldresearch.com/a-test-of-digital-endurance/) - Quick...where is your closest digital device? A recent study by Wakefield Research for CourseSmart and Kwittken & Co. landed on the front page of Monday’s USA Today. According to the PR survey, the longest 50% of college students can go without using digital technology is 30 minutes or less. Seems like class is not just about lecture notes anymore, but also includes Facebook
- [A Quarter of Parents With Teens Struggle With Talking About Social Media](https://wakefieldresearch.com/a-quarter-of-parents-with-teens-struggle-with-talking-about-social-media/) - What are the hang-ups parents have in talking with their teenagers about social media use? A new custom survey from Wakefield Research and Meta, of 1,000 U.S. parents of teens aged 13 to 17, found that 26% of caregivers 45 and older find it hard to talk to their teen about social media because “it doesn’t seem like a big deal.” Another 18% of younger parents said the same. The survey findings are featured in Parents and also reveal older parents are less likely to know what issues to discuss.
- [A Majority of Girls (Ages 5-13 Years Old) Have Experienced Loneliness](https://wakefieldresearch.com/a-majority-of-girls-ages-5-13-years-old-have-experienced-loneliness/) - Girl Scouts of the USA and Wakefield Research have been featured in video segment by USA Today. The custom PR survey data reveals that as girls age their loneliness increases while their confidence decreases. Unfortunately, it’s not something girls grow out of as they age. In fact, the feeling of loneliness spans girlhood: 64 percent of 5- to 7-year-olds reported feeling lonely, followed by 67 percent of 8- to 10-year-olds and 73 percent of 11- to 13-year-olds. While this is disheartening, all is not lost. Girls can foster meaningful connections with their parents, classmates and members of their community.
- [95% of LGBTQ Travelers Report Having Hidden Their Sexual Orientation While on a Business Trip, with the Most Common Reason Being Safety](https://wakefieldresearch.com/95-of-lgbtq-travelers-report-having-hidden-their-sexual-orientation-while-on-a-business-trip-with-the-most-common-reason-being-safety/) - The setting changes, but the scenario remains the same. I am in a business meeting in Dallas, a lunch meeting in Grand Cayman, a conference in Dubai. “Yes, we had a lovely holiday,” I say to my recently introduced local colleague, answering his question vaguely to build rapport while also protecting myself. I purposely delete
- [78% of Americans Frequently Have a Snack...](https://wakefieldresearch.com/78-americans-frequently-snack/) - A survey for Sabra was featured in the USA Today Snapshot. It found that more than 3 in 4 Americans frequently have a snack or mini-meal prior to dinner.
- [75% of Americans Have Done This to Pay for a Vacation](https://wakefieldresearch.com/75-americans-done-pay-vacation/) - Breaking the bank for the beach? Many Americans are going into debt for vacations. Learn more from a survey by the financial planning platform LearnVest.
- [7 Ways to Bliss Out Your Bedroom](https://wakefieldresearch.com/7-ways-to-bliss-out-your-bedroom/) - Transform your bedroom into a sanctuary with these 7 blissful tips. Create a peaceful retreat for relaxation and rejuvenation. Click now to learn more!
- [7 Sins of Contact Lens Wearers](https://wakefieldresearch.com/7-sins-of-contact-lens-wearers/) - Uncover the 7 common mistakes contact lens wearers make. Learn how to avoid these pitfalls for healthy eyes and clear vision. Click now to learn more!
- [58% of Women Would Rather Skip the Crowds and Stay in for Valentine's Day](https://wakefieldresearch.com/58-women-rather-skip-crowds-stay-valentines-day/) - A Wakefield Research PR survey was featured in the USA Today Snapshot. The survey found more than half of women would rather skip crowds and stay in for V-Day!
- [5 Ways to Save on Your Summer Travels](https://wakefieldresearch.com/5-ways-save-summer-travels/) - Discover 5 clever ways to save on your summer travels. From tips on accommodations to budget-friendly activities, make the most of your vacation budget!
- [401(k) Fees in ‘Plain English’ Befuddle Employers](https://wakefieldresearch.com/401k-fees-in-plain-english-befuddle-employers/) - Learn how to navigate the complex world of 401(k) fees in plain English. Understand the fees that confuse employers and make informed decisions. Read here!
- [A Surprising Amount of People Work While on Vacation, But Hawaii Wants to Make it Fun](https://wakefieldresearch.com/12586-2/) - Today, the tourism board launched Work From Hawaii, a new residency program open to those always-on employees and freelancers who want to be inspired.
- [Usher Promotes Early Detection of Type 1 Diabetes](https://wakefieldresearch.com/usher-promotes-early-detection-of-type-1-diabetes/) - When Usher’s child was diagnosed with Type 1 diabetes, it came as a surprise. For the star, having known the risk would have made a difference. And others agree – according to a custom survey from Wakefield Research and Beyond Type 1 and Sanofi, 97% of caregivers for people with Type 1 diabetes believe that knowing about their loved one’s risk would have been beneficial. Read more on CNBC Make It.
- [Give Your Teenager a Credit Card? Some Financial Experts Say Yes](https://wakefieldresearch.com/give-your-teenager-a-credit-card-financial-experts-say-yes/) - Giving a teenager a credit card may seem a risky proposition. But finance experts say it can be a helpful educational step, with proper limits. Children younger than 18 can’t apply for credit in their own name, but they can piggyback on their parents’ cards — whether by informally borrowing the cards or by having
- [SAP Survey Reinforces the Need for AI Skills in the Workplace](https://wakefieldresearch.com/sap-survey-reinforces-the-need-for-ai-skills-in-the-workplace/) - Artificial intelligence has created a wave of change in tech industries, but its use has also increasingly become important in all kinds of workplaces. And as executives come to rely on AI, they’re expecting more of their workforce to be conversant with it. Forbes took note in a recent article with advice on free AI courses for workers to sharpen their skills and their resumes with the technology. The article cites data from a survey conducted earlier this year by Wakefield Research for SAP on how 300 U.S. C-level executives at companies with a minimum annual revenue of $1 billion are using AI.
- [Star Jones Talks Heart Health with PEOPLE](https://wakefieldresearch.com/star-jones-talks-heart-health-with-people/) - In honor of Mother’s Day and Women’s Health Month, Star Jones had an exclusive conversation with People Magazine about the heart disease diagnosis she received in 2010 and how she had to face how close she was to death. With heart disease being the leading cause of death among women in the US, Jones is raising much-needed awareness. In fact, only 45% of women have ever had a conversation about their family health history with their mother or grandmothers, according to a custom survey from Wakefield Research.
- [Essence Shines Light on Women's Heart Disease](https://wakefieldresearch.com/essence-shines-light-on-womens-heart-disease/) - Star Jones was diagnosed with heart disease in 2010 and wants women to know that it’s the leading cause of death among US women. A custom study from Wakefield Research and Medtronic of 1,000 women, ages 30 to 60 with a living mother and living child found that heart health is less of a motivator for women to improve their health (6%) than maintaining their physical appearance is (10%).
- [Tariffs Pushing U.S. Auto Giants to Ramp Up AI and Data Hiring](https://wakefieldresearch.com/tariffs-pushing-u-s-auto-giants-to-ramp-up-ai-and-data-hiring/) - U.S tariffs have been much discussed as a potential driver of consumer price changes this year, but one surprising effect of the ongoing trade war is a major surge in demand for AI and data experts in the auto industry. USA Today published an article this month from the Detroit Free Press spotlighting the urgent need among automakers to staff up on data and AI experts who can help them navigate major supply-chain changes.
- [Majority of Gen Z Regret Pandemic-Era Home Purchases](https://wakefieldresearch.com/majority-of-gen-z-regret-pandemic-era-home-purchases/) - An overwhelming share of Gen Z first-time home sellers have post-pandemic buyers’ remorse. A new custom survey from Wakefield Research and Opendoor of 1,000 first-time home sellers in the U.S. found 94% of recent Gen Z home sellers made the decision to sell because they regret their pandemic-era purchase. The survey findings are featured in House Beautiful and also reveal that they aren't the only ones. In fact, 86% of recent Millennial first-time home sellers feel the same way.
- [Cancer Screening Survey Featured on TODAY](https://wakefieldresearch.com/cancer-screening-survey-featured-on-today/) - Would you rather file your taxes or get a colonoscopy? A new custom survey from Wakefield Research and CCA reveals 69% of adults would rather do their taxes than get this potentially life-saving test. Craig Melvin interviews Dr. Christopher Lieu from the University of Colorado Cancer Center on TODAY.
- [How to Tread Lightly in Fragile Places](https://wakefieldresearch.com/how-to-tread-lightly-in-fragile-places/) - Interest in sustainable travel is on the rise. It is up to visitors to do their part to tread lightly in environmentally sensitive places.
- [Survey: Regular Dinners with Family, Friends Could Have Big Impact Mental Health](https://wakefieldresearch.com/survey-regular-dinners-with-family-friends-could-have-big-impact-mental-health/) - Regular dinners with family and friends can significantly improve your mental health. Discover the positive impact of these gatherings on your well-being.
- [Families Who Eat Meals Together are Often Less Stressed, Survey Finds](https://wakefieldresearch.com/families-who-eat-meals-together-are-often-less-stressed-survey-finds/) - Nearly all parents report lower levels of stress in their family when they regularly eat meals together, according to the American Heart Association.
- [An LGBTQ Guide to Coming Out Safely and Happily](https://wakefieldresearch.com/an-lgbtq-guide-to-coming-out-safely-and-happily/) - Discover how to come out safely and happily with this LGBTQ guide. Let's work together to make your journey authentic and empowering. Read more now!
- [Here’s How Bay Area Residents Really Feel About Returning to the Office](https://wakefieldresearch.com/heres-how-bay-area-residents-really-feel-about-returning-to-the-office/) - The sudden switch to working from home was an unexpected change for millions of people during the early days of the pandemic.
- [Report: 84% of Marketing Leaders Use Predictive Analytics, but Struggle with Data-Driven Decisions](https://wakefieldresearch.com/report-84-of-marketing-leaders-use-predictive-analytics-but-struggle-with-data-driven-decisions/) - Despite the availability of AI and predictive analytics, marketers are still struggling with data-driven decisions. Get the data from Wakefield Research here.
- [Sharing a Meal With Others Can Reduce Stress, Improve Well-Being at Work, and Help You Eat Healthier](https://wakefieldresearch.com/sharing-a-meal-with-others-can-reduce-stress-improve-well-being-at-work-and-help-you-eat-healthier/) - Discover the power of sharing a meal - reduce stress, improve well-being, and eat healthier at work. Learn more about the benefits with Wakefield Research.
- [Family Meals Together Ease Stress, Survey Confirms](https://wakefieldresearch.com/family-meals-together-ease-stress-survey-confirms/) - Experts have long suggested that family dinners serve up many health benefits.
- [Gen Z Admits to Stalking Bosses on Social Media. What They Find Could Determine Whether They Join the Team](https://wakefieldresearch.com/gen-z-admits-to-stalking-bosses-on-social-media-what-they-find-could-determine-whether-they-join-the-team/) - More than half of young workers research individual managers on social media when prepping for interviews, a new survey found.
- [The Office of the Future Is Greener, More Social, and Might Even Include Childcare](https://wakefieldresearch.com/the-office-of-the-future-is-greener-more-social-and-might-even-include-childcare/) - Discover the future of office spaces with greener initiatives, social environments, and childcare options. Get the details from Wakefield Research.
- [At CES and NRF: What’s Hot in Retail, Tech, and Retail Tech](https://wakefieldresearch.com/at-ces-and-nrf-whats-hot-in-retail-tech-and-retail-tech/) - Consumer electronics and retail tech may have their separate showcases, but the overlap is considerable, and growing. As Forbes reports, CES is becoming a bigger driver of retail headlines, as this look at CES through the beauty lens demonstrates. A custom survey of 100 retail executives by Wakefield Research for SoftServe found that 94% see tech investments are expected to be “a significant driver for new customers.”
- [AI is Becoming a Go-To Resource for CEOs](https://wakefieldresearch.com/ai-is-becoming-a-go-to-resource-for-ceos/) - Who would you turn to for advice – a trusted colleague or a robot? A new custom survey from Wakefield Research and SAP reveals 74% of executives are more confident in business advice from AI over their friends and peers. The survey findings are featured in Fortune and also reveal that many CEOs even trust AI to make business decisions for them.
- [Half of U.S. Workers Don’t Know How Much Sick Leave They Get](https://wakefieldresearch.com/half-of-us-workers-dont-know-how-much-sick-leave-they-get/) - Cold and flu season is hitting hard this year, and the United States is one of a handful of developed countries without guaranteed paid sick leave. A custom survey from Wakefield Research and Theraflu reveals half of U.S. workers (50%) are not aware of the sick leave they’re entitled to through state and local laws. The survey findings are featured on NBC-New York and highlight the gaps among a patchwork of local laws and private employer coverage in the absence of federal sick leave.
- [50% of American Workers Are in the Dark About Their Sick Leave](https://wakefieldresearch.com/50-of-american-workers-are-in-the-dark-about-their-sick-leave/) - With a particularly intense cold and flu season underway, a new survey by Wakefield Research and Theraflu sheds light on a significant problem: 50% of U.S. workers are uninformed about their sick leave entitlements. The custom survey data featured on CNBC emphasizes that Americans' lack of awareness, compounded by the absence of federal paid sick leave, is leaving workers reliant on a complex and often insufficient network of state and local regulations. The U.S. remains an outlier among developed countries in this regard.
- [Majority of Americans Plan on Traveling More in 2025](https://wakefieldresearch.com/majority-of-americans-plan-on-traveling-more-in-2025/) - Americans have a desire for more travel this year. In fact, an overwhelming majority of Americans (90 percent) plan on traveling just as much in 2025 - if not more - than they did in 2024. RVShare and Wakefield Research's compelling PR survey data provides journalists with fodder for story ideas, including MSN's most common and annoying things Americans typically hear while traveling abroad. According to MSN, among the complaints that American travelers frequently hear are that they're too loud, they over tip, mispronounce words and dress inappropriately.
- [Travelers Eager to Visit National Parks via RV in 2025](https://wakefieldresearch.com/travelers-eager-to-visit-national-parks-via-rv-in-2025/) - Travel + Leisure has featured the RVShare 2025 Travel Trend Report, demonstrating that American's interests in using an RV for travel didn't lapse when the pandemic ended. Partnering with Wakefield Research, the PR survey reveals that 67 percent of travelers are planning on using an RV to hit up a national park or scenic area. In fact, the Grand Canyon is the top destination for 2025.
- [Americans Prioritize Household Chores Over Colorectal Screenings](https://wakefieldresearch.com/americans-prioritize-household-chores-over-colorectal-screenings/) - Screening for colorectal cancer is something most people know is important, but may put at the bottom of the to-do list when life gets busy. A new custom survey from Wakefield Research and Colorectal Cancer Alliance (CCA) reveals that more than half of U.S. adults (51%) prioritize household tasks over health screenings like those for colon cancer. In fact, 69 percent of adults would rather file their taxes than undergo a colonoscopy. The survey findings are featured in Newsweek and highlight the importance of early detection.
- [3 in 5 Executives Are More Stressed in 2025](https://wakefieldresearch.com/3-in-5-executives-are-more-stressed-in-2025/) - As the Trump administration begins enacting its economic plans, business leaders are paying close attention to see how, among other things, economic uncertainty will affect their businesses. A new custom survey from Wakefield Research and Sentry reveals that 67 percent of executives from companies with at least 10 employees say that they are more stressed heading into 2025 than they were this time last year. In fact, economic uncertainty is the biggest concern for nearly half of the executives (47 percent). The survey findings are featured in USA Today and highlight what key decision makers will be keeping their eyes on as they make hiring and investment plans in 2025.
- [CFOs Concerned about U.S. Election and Economy](https://wakefieldresearch.com/cfos-concerned-about-u-s-election-and-economy/) - Fortune reports that CFOs aren't just feeling bearish about the economy, they're also concerned about the upcoming U.S. presidential election. According to a new custom PR survey of 500 chief financial officers at North American companies with at least $1 billion in revenue, only 1 in 10 (12 percent) believe now is a good time to take on more risks. That is down from 24 percent in Q2 of this year. The Deloitte-Wakefield Research study reveals that nearly 3 in 5 CFOs (58 percent) believe that the results of the 2024 presidential election will be extremely or very consequential for their organizations.
- [CFOs Hesitant to Take Risks in Current Economy](https://wakefieldresearch.com/cfos-hesitant-to-take-risks-in-current-economy/) - The results to the Deloitte Q3 2024 CFO Signals quarterly survey of chief financial officers (CFOs) of North American companies with at least $1 billion in revenue have been released. Partnering with Wakefield Research, Deloitte found that nearly nine out of ten CFOs (88 percent) say that now is not a good time to be taking risks. The custom PR survey revealed that almost half (52 percent) were concerned about geopolitical factors influencing their company's bottom line. Learn more about executive concerns at Axios.com. The results to the Deloitte Q3 2024 CFO Signals quarterly survey of chief financial officers (CFOs) of North American companies with at least $1 billion in revenue have been released. Partnering with Wakefield Research, Deloitte found that nearly nine out of ten CFOs (88 percent) say that now is not a good time to be taking risks. The custom PR survey revealed that almost half (52 percent) were concerned about geopolitical factors influencing their company's bottom line. Learn more about executive concerns at Axios.com. The results to the Deloitte Q3 2024 CFO Signals quarterly survey of chief financial officers (CFOs) of North American companies with at least $1 billion in revenue have been released. Partnering with Wakefield Research, Deloitte found that nearly nine out of ten CFOs (88 percent) say that now is not a good time to be taking risks. The custom PR survey revealed that almost half (52 percent) were concerned about geopolitical factors influencing their company's bottom line.
- [IT Executives Lack Understanding of Their Employees' AI Skills](https://wakefieldresearch.com/it-executives-lack-understanding-of-their-employees-ai-skills/) - A Wakefield Research and Pluralsight custom PR survey of 1,200 executives and IT professionals is featured in CIO Dive. While many organizations are introducing company-wide artificial intelligence (AI) initiatives, an overwhelming 90 percent of executives do not fully grasp their team’s actual AI proficiency and skill. In fact, 4 in 5 employees (81 percent) express confidence in their AI skills, but only 1 in 5 (12 percent) have had significant experience working with AI. The disconnect reveals that employees and leaders have a lot to gain from open communication.
- [Meta Marks One Year Anniversary of Threads with Custom Gen Z Survey](https://wakefieldresearch.com/meta-marks-one-year-anniversary-of-threads-with-custom-gen-z-survey/) - To celebrate its one year anniversary, Meta’s text-based social media platform Threads leveraged a custom PR survey by Wakefield Research to highlight why its users—especially younger cohorts—turn to the site, garnering coverage from Axios. The answers were telling: Gen Z Threads users’ top reasons for logging on include music and entertainment news (with a generous hand from Taylor Swift, of course). As the site continues to mature, its users also spoke to its positivity as a strong draw to the new but growing platform.
- [Usher Visits Capital Hill to Raise Awareness of Type I Diabetes](https://wakefieldresearch.com/usher-visits-capital-hill-to-raise-awareness-of-type-i-diabetes/) - Good Morning America recently covered Usher’s trip to Capital Hill where he advocated for early access to Type 1 diabetes screenings. GMA highlighted the high costs of treating the disease, and the R&B star has teamed up with advocacy group Beyond Type 1 and healthcare and pharmaceutical company Sanofi to increase awareness for early testing that could mitigate some of the financial burden. According to a recent custom PR survey by Wakefield Research for Sanofi and cited by GMA, more than half of adults living with Type 1 diabetes spent more than $5,000 on emergency care before or during their diagnosis.
- [Covid Positively Affects Health Habits](https://wakefieldresearch.com/covid-positively-affects-health-habits-wakefield-research/) - Discover how COVID-19 has impacted health habits according to Wakefield Research. Learn more about the positive effects on well-being during the pandemic.
- [Would You Sacrifice Sex To Stay Young? And Other Existential Questions](https://wakefieldresearch.com/would-you-sacrifice-sex-to-stay-young-and-other-existential-questions/) - A study polled people online to find out how far women are willing to go to look younger, in terms of creature comforts to ditch. Find out the results!
- [Voters Believe Hillary Clinton Is the Best Choice to Combat Cybercrime](https://wakefieldresearch.com/voters-believe-hillary-clinton-is-the-best-choice-to-combat-cybercrime/) - Cybersecurity has not been a major topic of discussion during presidential debates however, that might change very soon. Learn about US voter's perceptions!
- [Talking Too Much about Your Ex? Friends May Start to Avoid You: Survey](https://wakefieldresearch.com/talking-too-much-about-your-ex-friends-may-start-to-avoid-you-survey/) - In a new survey, 50 percent of U.S. adults said that they have dodged a friend or family member who talks incessantly about his or her past relationships.
- [Michelle Obama vs. Sarah Palin: Who Would You Want to Deck Your Halls?](https://wakefieldresearch.com/michelle-obama-vs-sarah-palin-who-would-you-want-to-deck-your-halls/) - Neither Michelle Obama nor Sarah Palin is running for office, but the ladies did face off for votes recently in a national survey about…holiday decor.
- [The Class Of 2017 Face A Reality Check When They Graduate From College](https://wakefieldresearch.com/class-2017-face-reality-check-graduate-college/) - The Class of 2017 are in for a harsh reality check to their salary aspirations when they graduate from college. See the disconnect with salary expectations.
- [AI Is Contributing to Identity Fraud with Scourge of “Synthetic” Fraud](https://wakefieldresearch.com/ai-is-contributing-to-identity-fraud-with-scourge-of-synthetic-fraud/) - A Wakefield Research survey of 500 fraud and risk professionals for Deduce sheds harsh light on the financial industry’s struggle with fake online customers.
- [4 Bad Business Habits Of Small Business Owners... And What Can Help Them](https://wakefieldresearch.com/4-bad-business-habits-of-small-business-owners-and-what-can-help-them/) - The 6th annual Small Business Survey conducted for Brother International revealed that small business owners are ready to invest in their businesses!
- [New Survey Reveals the Most Popular Size Turkey to Buy for Thanksgiving](https://wakefieldresearch.com/new-survey-reveals-the-most-popular-size-turkey-to-buy-for-thanksgiving/) - Whole Foods Market recently released the results of a survey asking about Americans’ turkey preferences. See what people had to say about them!
- [Exclusive: Best Cities for a Short Trip in the US, According to Hotwire](https://wakefieldresearch.com/exclusive-best-cities-for-a-short-trip-in-the-us-according-to-hotwire/) - Hotwire released its picks for best U.S. cities for quick trips ⁠– getaways of 72 hours or less. See what cities top the rankings based on three main factors!
- [Domain Names: Small Businesses Struggle to Find the Right Web Addresses](https://wakefieldresearch.com/domain-names-small-businesses-struggle-to-find-the-right-web-addresses/) - If you’re a small-business owner struggling to attract attention to your company website, your domain name is a crucial part of attracting users. Read here!
- [94% Of Parents Buy Toys That Are Not Age Appropriate For Their Children](https://wakefieldresearch.com/94-of-parents-buy-toys-that-are-not-age-appropriate-for-their-children/) - A survey for The Toy Association found that 94% of parents admit to buying a toy even when the age label indicated their child was too young. Read more!
- [60% Of Parents Say They Don't Know What Their Fall Child Care Plans Are](https://wakefieldresearch.com/60-of-parents-say-they-dont-know-what-their-fall-child-care-plans-are/) - More than 60% of 1,000 parents surveyed said they do not have a clear plan of how they're handing child care this fall. Learn why this is happening!
- [Why These Two Moms Left Airbnb To Take On The $70B Baby Formula Industry](https://wakefieldresearch.com/why-these-two-moms-left-airbnb-to-take-on-the-70b-baby-formula-industry/) - When Laura Modi couldn’t produce enough milk for her daughter, her journey down the grocery aisle uncovered some shocking truths about baby formula options.
- [Sarah Michelle Gellar Wants Your Kids to Make A Mess (and Clean Up, Too)](https://wakefieldresearch.com/sarah-michelle-gellar-wants-your-kids-to-make-a-mess-and-clean-up-too/) - Sarah Michelle Gellar thinks it’s not only okay for kids to make a mess when they're in the kitchen, but can be a moment the entire family will remember.
- [Most Americans Neglect Cyber Security Basics (Especially Mississippians)](https://wakefieldresearch.com/most-americans-neglect-cyber-security-basics-especially-mississippians/) - Using a reliable antivirus program, virtual private network, and password manager can help you avoid falling victim to identity theft and other cybercrimes.
- [ByteMobile Report Shows the Hazy, Quirky Ways We Experience Mobile Video](https://wakefieldresearch.com/bytemobile-report-shows-the-hazy-quirky-ways-we-experience-mobile-video/) - Join Wakefield Research as we dissect the Bytemobile Report, revealing key trends in the mobile video experience. Get ahead of the curve with this study
- [After-Hours E-Mail Ban Swells Brazil Cost As Business Rues Latest Hurdle](https://wakefieldresearch.com/after-hours-email-bain-swells/) - Brazilians tired of answering their boss's after-hours emails may be able to charge overtime based on a law hurting competitiveness in the country's economy.
- [74% of Parents Wish They Had a Way to Shut Down Their Kids’ Wi-Fi Access](https://wakefieldresearch.com/74-of-parents-wish-they-had-a-way-to-shut-down-their-kids-wi-fi-access/) - A survey for Comcast Xfinity found that 74% of parents wish they had a way to shut down their kids’ Wi-Fi access whenever they want. Read more here!
- ['Sh*t Girls Say' Returns for One More Episode, and It's a Hair Commercial](https://wakefieldresearch.com/sht-girls-say-returns-for-one-more-episode-and-its-a-hair-commercial/) - Those of you who’ve been pining for another episode of Shit Girls Say are in luck: Graydon Sheppard and Kyle Humphrey did a spot for hair care brand Aussie
- [Microsoft Offers Users More “Free Time” as Part of Lumia Advertising Push](https://wakefieldresearch.com/microsoft-offers-users-more-free-time-as-part-of-lumia-advertising-push/) - The Lumia is a critically important phone that the companies hope will put the Windows Phone platform into consumers’ minds alongside Apple and Android.
- [Marriage Proposals: Most Brides Don't Want An Elaborate Marriage Proposal](https://wakefieldresearch.com/marriage-proposals-most-brides-dont-want-an-elaborate-marriage-proposal/) - When it comes to marriage proposals, most women agree: less is more. See what women have to say about popping the question and their expectations!
- [2022 Grads are Set to Outearn Last Year’s Cohort—and the Year Before That](https://wakefieldresearch.com/2022-grads-are-set-to-outearn-last-years-cohort-and-the-year-before-that/) - This graduation season, companies will hire 26.6% more college graduates from the class of 2022 than they did from the class of 2021 and make more money!
- [What is Intelligent Document Processing? Why IDP Matters in the Enterprise](https://wakefieldresearch.com/what-is-intelligent-document-processing-why-idp-matters-in-the-enterprise/) - Intelligent document processing (IDP) is touted as a solution to the problem of file management and orchestration. Learn how tech can save you time and money!
- [Is Valentine's Day Sex Better Than Regular Sex? Most People Don't Think So](https://wakefieldresearch.com/valentines-day-sex-better-regular-sex-people-dont-think/) - Is Valentine’s Day sex better than regular sex for some magical reason? Learn what US adults had to say about being intimate on Valentine's Day!
- [Report: Fast Growth Companies are the True Powerhouses of the U.S. Economy](https://wakefieldresearch.com/report-fast-growth-companies-are-the-true-powerhouses-of-the-u-s-economy/) - During the last economic downturn, nearly a third of net new jobs were created by just 2% of companies. Learn how fast-growing companies power the economy!
- [¡Hola! Or nǐ hǎo?: How Rosetta Stone's Survey Got Them Talking to Newsweek](https://wakefieldresearch.com/hola-or-ni-hao-how-rosetta-stones-survey-got-to-newsweek/) - According to a recent Wakefield Research study for Rosetta Stone, almost twice as many parents prefer their children learn Spanish over Chinese. Read more!
- [An Interview With Avanade's CEO: Are Your Ready For The Digital Workplace?](https://wakefieldresearch.com/an-interview-with-avanades-ceo-are-your-ready-for-the-digital-workplace/) - Today, no one would argue that cloud computing, mobile and big data are changing the future of business. Read here to see if you are ready for these changes!
- [Americans Feel Guilty for Relaxing on the Few Vacations They Actually Take](https://wakefieldresearch.com/americans-feel-guilty-for-relaxing-on-the-few-vacations-they-actually-take/) - Not only are Americans not using all their vacation time, they are not relaxing during the days they do take off. Many feel guilty about relaxing. Read more!
- [When it Comes to Good Hair Habits, Boston is Head & Shoulders Above Chicago](https://wakefieldresearch.com/when-it-comes-to-good-hair-habits-boston-is-head-shoulders-above-chicago/) - A “damaged hair epidemic” may be rampant among American women, but a new survey suggests that Boston is partly immune to such bad hair habits. Read more!
- [Want to get your packages delivered via robot? Now there’s an app for that.](https://wakefieldresearch.com/want-to-get-your-packages-delivered-via-robot-now-theres-an-app-for-that/) - Starship Technologies is introducing the future of package delivery. Learn about their advanced delivery robots and how they will keep your packages safe!
- [Want Your Graduate Kid to Get Hired? Science Says Nag Them to Do This Thing](https://wakefieldresearch.com/want-graduate-kid-get-hired-science-says-nag-thing/) - College seniors believe they are ready for the workforce, but employers disagree. Learn about the source of this disconnect and what employers are looking for!
- [QuickBooks Payroll Adds Automation, Tax Filing, and Professional HR Support](https://wakefieldresearch.com/quickbooks-payroll-adds-automation-tax-filing-and-professional-hr-support/) - Intuit QuickBooks released the findings of The Small Business Cash Flow: The State of Payroll 2020. This showed payroll continues to impact SMB's cash flow.
- [How a Bespoke Cloud System Benefited our International Translation Business](https://wakefieldresearch.com/how-a-bespoke-cloud-system-benefited-our-international-translation-business/) - Discover how our international translation business thrived with a bespoke cloud system. Learn how it boosted efficiency and expanded our reach!
- [Gun Violence Poll: Majority Of Mental Health Professionals Back Gun Control](https://wakefieldresearch.com/gun-violence-poll-majority-of-mental-health-professionals-back-gun-control/) - Discover the link between the debate between mental health and gun control. Wakefield Research provides valuable insights on this crucial issue. Read now!
- [Experts Reveal 'Perfect' Date To Put Your Christmas Tree and Decorations Up](https://wakefieldresearch.com/experts-reveal-perfect-date-to-put-your-christmas-tree-and-decorations-up/) - Looking for the best time to deck the halls? Our experts unveil the perfect date to put up your Christmas tree and decorations with data from Wakefield.
- [More Than Half of Brides Would Change Something About Their Proposal: Survey](https://wakefieldresearch.com/more-than-half-of-brides-would-change-something-about-their-proposal-survey/) - Discover fascinating insights from a survey revealing that over 50% of brides wish to change something about their proposal. Find out more from Wakefield.
- [Here’s How to Trick Your Kids Into Thinking They’ve Stayed Up Until Midnight](https://wakefieldresearch.com/heres-how-to-trick-your-kids-into-thinking-theyve-stayed-up-until-midnight/) - Trick your kids into thinking they've stayed up late with these strategies. Turn bedtime battles into peaceful evening routines with data from Wakefield.
- [Half of Recent High School Grads Have Changed Their Plans Due to Coronavirus](https://wakefieldresearch.com/half-of-recent-high-school-grads-have-changed-their-plans-due-to-coronavirus/) - Discover how the COVID-19 pandemic has impacted the plans of recent high school grads. Learn about the challenges and changes from Wakefield Research.
- [From TikTok Sensation to Cash In Your Pocket: How to Win the Thermostat Wars](https://wakefieldresearch.com/from-tiktok-sensation-to-cash-in-your-pocket-how-to-win-the-thermostat-wars/) - Take control of your home's comfort with our guide on winning the thermostat wars. Discover how to turn TikTok trends into real savings. Learn more now!
- [Can’t Get Any Work Done? New Survey Reveals Politics Is Killing Productivity](https://wakefieldresearch.com/cant-get-work-done-new-survey-reveals-politics-killing-productivity/) - Discover how workplace politics are impacting productivity in a new survey. Uncover the reasons why you can't get work done effectively. Learn more now!
- [Why The Great Recession May Have Positive Impact On Small Business Retirement](https://wakefieldresearch.com/why-the-great-recession-may-have-positive-impact-on-small-business-retirement/) - Uncover the surprising silver lining of the Great Recession for small business retirement. Find out how you can turn adversity into advantage from Wakefield.
- [Gina Rodriguez Talks Pain in Childbirth and Prioritizing Self-Care Postpartum](https://wakefieldresearch.com/gina-rodriguez-talks-pain-in-childbirth-and-prioritizing-self-care-postpartum/) - Learn about Gina Rodriguez's candid discussion on the physical and emotional pain of childbirth and how she emphasizes self-care after giving birth.
- [Wi-Fi Alliance Survey Says Consumers Will Embrace the ‘Internet of Everything’](https://wakefieldresearch.com/wi-fi-alliance-survey-says-consumers-will-embrace-the-internet-of-everything/) - Learn how consumers are eagerly embracing the Internet of Everything, as revealed in the Wi-Fi Alliance survey. Explore the findings now.
- [Poll: One-Third Of Americans Have Tried To Access Someone Else's Wi-Fi Network](https://wakefieldresearch.com/poll-one-third-of-americans-have-tried-to-access-someone-elses-wi-fi-network/) - Discover the shocking truth: One-third of Americans have attempted to access someone else's Wi-Fi network. Get the details from Wakefield Research.
- [New breed of conscientious shopper places products and ethics on equal footing](https://wakefieldresearch.com/new-breed-of-conscientious-shopper-places-products-and-ethics-on-equal-footing/) - Discover a new breed of conscientious shoppers who prioritize both products and ethics. Explore how consumers are making informed choices.
- [Zico Coconut Water Wants to Help Americans Reveal Their True Self to Loved Ones](https://wakefieldresearch.com/zico-coconut-water-wants-help-americans-reveal-true-self-loved-ones/) - Living a perfect life with the best job & fulfilling romantic relationships is not easy, & Americans today are feeling that pressure, according to a new survey.
- [Women Would Give Up Sex, Social Media And More To Reverse Aging, Survey Reveals](https://wakefieldresearch.com/women-would-give-up-sex-social-media-and-more-to-reverse-aging-survey-reveals/) - Dive into the fascinating findings of a survey on women's willingness to give up sex, social media, and more to reverse aging. Get the details from Wakefield.
- [Gen Z and Millennial Latinos Give Mainstream Media Representation Mixed Reviews](https://wakefieldresearch.com/gen-z-and-millennial-latinos-give-mainstream-media-representation-mixed-reviews/) - Find out what Gen Z and Millennial Latinos really think about mainstream media representation. Read our article for mixed reviews and insights. Learn more!
- [Dog Owners’ Webcams Catch Canines Damaging Couches – and Makes One a TikTok Star](https://wakefieldresearch.com/golden-retriever-goes-viral-for-behavior-on-pet-cam/) - Discover the adorable antics of a golden retriever captured on a pet cam. Watch as this viral sensation steals hearts with his playful behavior.
- [Don’t Wait For A Recession To Implement These 5 Cost-Effective Hiring Approaches](https://wakefieldresearch.com/dont-wait-for-a-recession-to-implement-these-5-cost-effective-hiring-approaches/) - Discover 5 cost-effective hiring approaches to implement now, without waiting for a recession. Boost your recruitment strategy and save money. Learn more.
- [65 Percent of Pet Owners Say They Will Vote with Their Pet in Mind, Survey Finds](https://wakefieldresearch.com/65-percent-of-pet-owners-say-they-will-vote-with-their-pet-in-mind-survey-finds/) - Find out how pet ownership impacts voting choices. Explore the survey findings that reveal 65% of pet owners consider their pets when casting their vote.
- [60% of Teens Want to Launch Their Own Businesses Instead of Working Regular Jobs](https://wakefieldresearch.com/60-of-teens-want-to-launch-their-own-businesses-instead-of-working-regular-jobs/) - Discover why 60% of teens are ditching regular jobs for entrepreneurship. Learn about their ambitions to start their own businesses. Get the details.
- [This Quiz Can Help Parents Decide Between In-Person or Remote Schooling This Fall](https://wakefieldresearch.com/this-quiz-can-help-parents-decide-between-in-person-or-remote-schooling-this-fall/) - Take this quiz to make an informed decision between in-person or remote schooling for your child this fall. Get the guidance and data from Wakefield Research.
- [Parents Say Good Sex Makes a Happy Family, but Struggle to Find Time to Get it On](https://wakefieldresearch.com/parents-say-good-sex-makes-happy-family-struggle-find-time-get/) - Struggling to find time for intimacy? Learn how parents are balancing family life and a fulfilling sex life for a happier household. Visit Wakefield Research.
- [19% Of Execs Secretly Believe Digital Transformation Projects Are A Waste Of Time](https://wakefieldresearch.com/19-execs-secretly-believe-digital-transformation-projects-waste-time/) - Uncover the hidden truth behind executives' perspective on digital transformation projects as a waste of time. Dive into the reasons and implications.
- [Gen Z Eager To Join Workforce—But Not Without Salary Expectations Front and Center](https://wakefieldresearch.com/what-gen-z-wants-6-ways-to-attract-the-best-young-talent/) - Unlock the secrets to attracting the best young talent with these 6 effective strategies tailored to meet the expectations and desires of Gen Z job seekers.
- [Monopoly Rules Are Changing: Find Out Who Will Decide the Game's New "House Rules"](https://wakefieldresearch.com/monopoly-rules-are-changing-find-out-who-will-decide-the-games-new-house-rules/) - Discover the updated Monopoly rules that will redefine the game. Find out who holds the power to decide the game's new house rules. Get insights from Wakefield.
- [Heading Over the River and Through the Woods? 5 Tips to Beat Holiday Travel Stress](https://wakefieldresearch.com/heading-over-the-river-and-through-the-woods-5-tips-to-beat-holiday-travel-stress/) - Take the stress out of holiday travel with these 5 expert tips. Beat the crowds, navigate the chaos, and enjoy a smooth journey to your holiday destination.
- [Being Near Water Is Good For Your Health, So Go Ahead and Book That Beach Vacation](https://wakefieldresearch.com/being-near-water-is-good-for-your-health-so-go-ahead-and-book-that-beach-vacation/) - Discover the health benefits of being near water and why a beach vacation should be on your radar. Get the data behind the insight with Wakefield Research.
- [Norwest survey: CEOs fear failure, feeling unqualified, and hiring the wrong people](https://wakefieldresearch.com/norwest-survey-ceos-fear-failure-feeling-unqualified-and-hiring-the-wrong-people/) - Discover the surprising findings from our Norwest Survey on CEOs' biggest fears - failure, feeling unqualified, and hiring the wrong people. Learn more now!
- [Introducing The 'Corpsumer': Why Companies Need To Care About This 33% of Americans](https://wakefieldresearch.com/introducing-corpsumer-companies-need-care-33-americans/) - Discover the rise of "corpsumers" and why 33% of Americans care about corporate social responsibility. Learn how to adapt and thrive with data from Wakefield.
- [Discussing Politics At Holiday Dinners Creates More Drama Than Discussing Love Life](https://wakefieldresearch.com/discussing-politics-at-holiday-dinners-creates-more-drama-than-discussing-love-life/) - Avoiding heated debates at holiday dinners? Discover why discussing politics can create more drama than discussing your love life. Learn more with Wakefield.
- [Back-to-school shopping: Bulletproof backpacks, other protection on the to-buy list](https://wakefieldresearch.com/back-to-school-shopping-bulletproof-backpacks-other-protection-on-the-to-buy-list/) - Back-to-school shopping? Don't forget to prioritize safety. Find out why bulletproof backpacks and other protective items are on every parent's list this year.
- [Six New Yorkers Will Get to Live the Dream With These ‘Work From Hawaii’ Residencies](https://wakefieldresearch.com/six-new-yorkers-will-get-to-live-the-dream-with-these-work-from-hawaii-residencies/) - Escape the daily grind with a dream work-from-Hawaii experience! Discover how six lucky New Yorkers will live the island life while working remotely.
- [Report: More Women Are Making Career Changes To Make Up For Income Loss During Covid](https://wakefieldresearch.com/report-more-women-are-making-career-changes-to-make-up-for-income-loss-during-covid/) - Discover why more women are making career changes to compensate for income loss during the COVID pandemic. Gain valuable insights from Wakefield Research.
- [Citi Back-To-School Survey: Voice Commerce Gains, Stores Remain Bargain Destinations](https://wakefieldresearch.com/citi-back-to-school-survey-voice-commerce-gains-stores-remain-bargain-destinations/) - Dive into the findings of the Citi Back to School Survey and the rising popularity of voice commerce and enduring appeal of stores as bargain destinations.
- [You Won't Believe What the Average SEC Football Fan Spends on College Football Season](https://wakefieldresearch.com/you-wont-believe-what-the-average-sec-football-fan-spends-on-college-football-season/) - Find out how much the average SEC football fan spends on college football season. Uncover spending habits of football fans from Wakefield Research.
- [What New Graduates Are Looking for From Employers in the Age of the Great Resignation](https://wakefieldresearch.com/what-new-graduates-are-looking-for-from-employers-in-the-age-of-the-great-resignation/) - Discover what new graduates are seeking from employers in the age of the Great Resignation. Learn how to attract and retain top talent in today's job market.
- [Microsoft Finds Gen Z is Redefining the Idea of Work Hustle In and Outside the Office](https://wakefieldresearch.com/microsoft-finds-gen-z-is-redefining-the-idea-of-work-hustle-in-and-outside-the-office/) - Get insights on how Gen Z is transforming the concept of work hustle in and outside the office. Discover Microsoft's findings. Learn more with Wakefield.
- [How Many Homeowners Would Allow Packages To Be Delivered Inside Their Home While Away?](https://wakefieldresearch.com/many-homeowners-allow-packages-delivered-inside-home-away/) - Find out why more homeowners are opting for in-home package delivery to safeguard their shipments. Get the details from Wakefield Research.
- [Latino, Black Entrepreneurs Grow in US but Lack Access to Business Connections: Report](https://wakefieldresearch.com/latino-black-entrepreneurs-grow-in-us-but-lack-access-to-business-connections/) - Discover the challenges faced by Latino and Black entrepreneurs in the US, as they strive for growth while lacking crucial business connections. Explore more.
- [An Apple Wallet Upgrade Will Enable Merchants to Accept Crypto With a Tap of an iPhone](https://wakefieldresearch.com/an-apple-wallet-upgrade-will-enable-merchants-to-accept-crypto-with-a-tap-of-an-iphone/) - Learn about the latest Apple Wallet update that allows merchants to seamlessly embrace cryptocurrency. Tap into the future of payments with your iPhone.
- [Sephora, Kiehl’s, Vichy and Bobbi Brown are Using ‘Virtual Advisors’ to Drive Ecommerce](https://wakefieldresearch.com/sephora-kiehls-vichy-and-bobbi-brown-are-using-virtual-advisors-to-drive-ecommerce/) - Discover how Sephora, Kiehl's, Vichy, and Bobbi Brown are leveraging virtual advisors to boost their online sales and enhance the shopping experience.
- [College Seniors: 65% Of Recruiters Say This One Skill Is More Important Than Your Major](https://wakefieldresearch.com/college-seniors-65-recruiters-say-one-skill-important-major/) - Discover why recruiters rank one particular skill as the most important for college seniors. Gain a competitive edge in the job market. Learn more now!
- [Spring Cleaning Can Be a Form of Self-Care](https://wakefieldresearch.com/spring-cleaning-can-be-a-form-of-self-care/) - Newsweek’s Lucy Notarantonio recently wrote about the importance of small habits and routines in maintaining mental and physical health. The article refers to a Wakefield Research PR survey for the American Cleaning Institute. Our research for ACI revealed that 70% of Americans get a sense of accomplishment from spring cleaning.
- [Americans' Concerns Grow Over Package Theft](https://wakefieldresearch.com/americans-concerns-grow-over-package-theft/) - A Wakefield PR survey has been featured in a "news you can use" feature on Boston.com. The survey findings kick off the article, highlighting that Americans' concerns over package theft are very much warranted. In fact, one in five Americans (21 percent) have had a package stolen from their front door. It's not all doom and gloom though! Security experts weigh in on ways online shoppers can safely receive packages at their single-family and multi-family dwellings.
- [CNBC Turns to Wakefield Research for Package Theft Expertise](https://wakefieldresearch.com/cnbc-turns-to-wakefield-research-for-package-theft-expertise/) - CNBC featured Nathan Richter of Wakefield Research as an authoritative source on package theft. Read more on package theft from Wakefield's expertise.
- [Cannabis-Infused Products Market Evaluation](https://wakefieldresearch.com/cannabis-infused-products-market-evaluation-wakefield/) - Explore the latest trends and market evaluation of cannabis-infused products. Discover insights and analysis in this comprehensive report. Read more!
- [Overwhelming Majority of Tech Execs Have Paused Generative AI](https://wakefieldresearch.com/overwhelming-majority-of-tech-execs-have-paused-generative-ai/) - A custom PR survey PagerDuty brings to light that nearly all tech executives at Fortune 1000 companies (98 percent) are putting a halt to their generative AI programs until policies and guidelines have been put in place. The PagerDuty and Wakefield Research survey findings show that all 100 executives surveyed have security concerns about GenAI. The CFO article delves deeper into the data and brings attention to the risk factors, including security and ethics issues of GenAI.
- [Homeowners' Preferred Cleaning Shortcuts](https://wakefieldresearch.com/homeowners-preferred-cleaning-shortcuts/) - A survey for 3M Filtrete and Hunter PR was featured in the USA Today Snapshot. The survey uncovered ways homeowners take the easy way out cleaning their house.
- [Dog Loyalty: To Thine Own Setter be True](https://wakefieldresearch.com/dog-loyalty-to-thine-own-setter-be-true/) - This recent survey revealed that 2 in 5 dog owners with significant others would have a harder time leaving their dog than their partner. Learn more here!
- [Did You Consider Skype for Your Wedding?](https://wakefieldresearch.com/did-you-consider-skype-for-your-wedding/) - A survey for David's Bridal was featured in the USA Today Snapshot. The survey revealed that almost half of women have considered Skype for their wedding.
- [Couples Tweet Their Way to Branded Bliss](https://wakefieldresearch.com/couples-tweet-their-way-to-branded-bliss/) - Discover how couples are using Twitter to strengthen their relationships and build brand partnerships in this insightful article. #RelationshipGoals #Branding
- [Celebrate National Breakup Day and $ave!](https://wakefieldresearch.com/celebrate-national-breakup-day-and-ave/) - Celebrate National Breakup Day with incredible savings! Explore these exclusive deals and discounts with Virgin Mobile to help you move on and save big.
- [Can Wakefield Stats Create Spring Fever?](https://wakefieldresearch.com/can-wakefield-research-stats-create-spring-fever/) - Unlock the power of Wakefield stats and embrace the thrill of Spring Fever with our comprehensive analysis. Dive in now for a data-driven awakening!
- [Benefits of a Long-Term Research Partner](https://wakefieldresearch.com/benefits-of-a-long-term-research-partner-wakefield/) - Discover the advantages of having a long-term research partner. Learn how a committed collaboration can impact your projects positively. Learn more here!
- [Back-to-School Shoppers Plan to Cut Back](https://wakefieldresearch.com/back-to-school-shoppers-plan-to-cut-back/) - Despite higher prices for back-to-school needs, students and parents will spend nearly 8% less than in 2012, according to the National Retail Federation.
- [12-12-12 A Day to Remember for Atlantans](https://wakefieldresearch.com/12-12-12-a-day-to-remember-for-atlantans/) - Celebrate 12-12-12 with Atlanta locals! Discover events, deals, and memories made on this special day in Atlanta. Join the festivities. Read more here!
- [11-12-13 Poised to be a Busy Wedding Day](https://wakefieldresearch.com/11-12-13-poised-to-be-a-busy-wedding-day/) - Couples typically aren't clamoring to wed midweek. But since Tuesday marks 11-12-13, it could be one of the most popular days of the year to say "I do."
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- [Track Smart: When to Track Data over Time](https://wakefieldresearch.com/track-smart-when-to-track-data-over-time-wakefield/) - Learn when to track data over time with our comprehensive guide on Track Smart. Make informed decisions and optimize your strategies effectively. Read here!
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- [Politics Is Killing Workplace Productivity](https://wakefieldresearch.com/politics-killing-workplace-productivity/) - The political climate isn’t just infiltrating our personal relationships and social media feeds. It’s also creeping into the workplace and killing productivity.
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- [5 iOS, Android Apps To Follow The Olympics](https://wakefieldresearch.com/5-ios-android-apps-to-follow-the-olympics/) - The 2016 Rio Summer Olympic Games are set to thrill the world with feats of glory over the next two weeks. Here are five apps to help you catch all the action.
- [Why Nauseating Diamond Ads Are Here to Stay](https://wakefieldresearch.com/why-nauseating-diamond-ads-are-here-to-stay/) - Discover why nauseating diamond ads continue to be prevalent in the marketing world and what factors contribute to them staying relevant. Learn more here!
- [The 3 Best Stocks to Invest in Luxury Goods](https://wakefieldresearch.com/the-3-best-stocks-to-invest-in-luxury-goods/) - Discover the top 3 luxury goods stocks for smart investments. Explore expert insights and analysis on the best investment opportunities in the luxury sector.
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- [TechBytes: Apple in the Post-Steve Jobs Era](https://wakefieldresearch.com/techbytes-apple-in-the-post-steve-jobs-era/) - Discover how Apple has evolved in the post-Steve Jobs era with TechBytes. Explore the company's journey and innovations. Read more on this here!
- [Tales From the Groom: When Weddings Attack!](https://wakefieldresearch.com/tales-from-the-groom-when-weddings-attack/) - The recent White House party crashers reminded me that even the best-planned and -secured events can be fraught with unexpected happenings. Read more here!
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- [N.Y. Case Underscores Wi-Fi Privacy Dangers](https://wakefieldresearch.com/n-y-case-underscores-wi-fi-privacy-dangers/) - Discover how a recent New York case highlights the risks associated with Wi-Fi privacy. Learn why you should protect your data online. Learn more here!
- [How Burnout Ties Directly to Security Risks](https://wakefieldresearch.com/how-burnout-ties-directly-to-security-risks/) - Discover the correlation between burnout and security risks in the workplace. Join us as we tackle this important issue together. Read more on this here!
- [Hair Loss Myths Clipped Short By New Survey](https://wakefieldresearch.com/hair-loss-myths-clipped-short-new-survey/) - A new survey conducted by Wakefield Research for Rogaine sets Americans straight on common follicle fallacies. Get the facts and separate fiction from reality.
- [Digital 'I Do's': Weddings and Social Media](https://wakefieldresearch.com/digital-i-dos-weddings-and-social-media/) - The busiest month for weddings is here, and while the traditions of the ceremony itself have changed very little, technology has become essential. Read more!
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- [Survey: Should Valentine’s Day Be a Holiday?](https://wakefieldresearch.com/survey-should-valentines-day-be-a-holiday-wakefield/) - Explore public opinion on whether Valentine’s Day should be a holiday in this survey. Share your thoughts and see what others think about this topic.
- [Survey Reveals Consumer Perceptions of Fraud](https://wakefieldresearch.com/survey-reveals-consumer-perceptions-of-fraud-wakefield/) - A Wakefield Research survey for Accertify asked whether or not it is fraudulent to use multiple e-mails to receive more promotional deals. Read more here!
- [KFC's Go Cup Brings Snacks to Car Cupholders](https://wakefieldresearch.com/kfcs-go-cup-brings-snacks-to-car-cupholders/) - Discover the convenience of KFC's Go Cup: the perfect on-the-go snack that fits right in your car cupholder! Enjoy your favorite KFC treats anytime, anywhere.
- [Donald Trump Isn’t Making America Date Again](https://wakefieldresearch.com/donald-trump-isnt-making-america-date/) - Since President Trump was elected, partners have disagreed or argued about politics more than ever,” according to the Washington Examiner. Read more here!
- [Do Mobile Ads Count Against Your Data Limit?](https://wakefieldresearch.com/do-mobile-ads-count-against-your-data-limit/) - A survey for Citrix was featured in the USA Today Snapshot. It found that most smartphone users believe that mobile ads do not count against their data limits.
- [Airborne Wi-Fi May Soar Despite the Doubters](https://wakefieldresearch.com/airborne-wi-fi-may-soar-despite-the-doubters/) - Discover how airborne Wi-Fi technology is defying skeptics and taking flight. Stay connected wherever you go with the latest in-flight Wi-Fi advancements.
- [Wi-Fi Alliance/Wakefield Research In Snapshot](https://wakefieldresearch.com/wi-fi-alliancewakefield-research-snapshot/) - The front page of the Money section of USA Today highlighted an interesting stat from a recent Wakefield Research survey for The Wi-Fi Alliance. Read more!
- [Wakefield & SAP to Webcast CIO Survey Results](https://wakefieldresearch.com/wakefield-research-sap-to-webcast-cio-survey-results/) - Discover the latest insights on CIO trends with Wakefield & SAP's webcast unveiling the results of their survey. Stay informed and ahead of the game!
- [How Veterans Adjust To The Civilian Workforce](https://wakefieldresearch.com/veterans-adjust-civilian-workforce/) - Discover how veterans transition into the civilian workforce. Learn about the challenges they face and the strategies they use to succeed in their new careers.
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- [The Partisan Marriage Gap is Bigger Than Ever](https://wakefieldresearch.com/the-partisan-marriage-gap-is-bigger-than-ever/) - Discover the widening partisan marriage gap in our latest study. Explore why political differences are shaping relationships like never before. Read here!
- [The Best Dandruff Shampoo for Every Hair Type](https://wakefieldresearch.com/the-best-dandruff-shampoo-for-every-hair-type/) - Itching? Flaking? Stinging? If you’ve noticed an uptick in scalp sensitivity recently, you’re not alone. Read more on the survey for HairClub here!
- [Survey: Friends Sick of Hearing About Your Ex](https://wakefieldresearch.com/survey-friends-sick-of-hearing-about-your-ex/) - Discover how to navigate conversations with friends tired of hearing about your ex. Learn effective strategies to maintain friendships post-breakup. Read here!
- [Small Business: Getting the Right Domain Name](https://wakefieldresearch.com/small-business-getting-the-right-domain-name/) - Discover how to choose the perfect domain name for your small business with tips and advice from industry experts. Improve your online presence. Read here!
- [Small Biz Unprepared for Next Hurricane Sandy](https://wakefieldresearch.com/small-biz-unprepared-for-next-hurricane-sandy/) - One year after Hurricane Sandy ripped through the Northeast, small businesses remain unprepared for the next disaster. Read this new report from Carbonite!
- [New LinkedIn Apps Target Army of Mobile Users](https://wakefieldresearch.com/new-linkedin-apps-target-army-of-mobile-users/) - LinkedIn is adopting a new multiple mobile app strategy to meet the changing demands of a membership that’s relying more on smartphones for work. Read more!
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- [Answers to Your Current Coronavirus Questions](https://wakefieldresearch.com/answers-to-your-current-coronavirus-questions/) - Get answers to your current coronavirus questions with our comprehensive guide. Stay informed and educated on all things COVID-19. Read this article!
- [Americans Still Unclear About Cloud Computing](https://wakefieldresearch.com/americans-still-unclear-about-cloud-computing/) - Discover why Americans are still uncertain about cloud computing and how it impacts businesses. Gain insights on the results of our recent survey. Read now!
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- [PR Surveys: How to Balance Coverage with Commercialism](https://wakefieldresearch.com/pr-surveys-how-to-balance-coverage-with-commercialism/) - Struggling to balance commercial interests with media requirements? Learn how survey data can help drive earned media coverage effectively with Wakefield.
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- [Americans Take on This Much Debt to Pay for a Vacation](https://wakefieldresearch.com/americans-take-much-debt-pay-vacation/) - Plan the perfect summer vacation for your family with these essential tips and tricks. Don't forget to create a solid plan for a stress-free getaway trip!
- [Americans Grossed Out By Hotel Cleanliness | Wakefield](https://wakefieldresearch.com/americans-grossed-out-by-hotel-cleanliness-wakefield/) - Discover survey findings on hotel cleanliness by Wakefield Research PR for Crypton Fabrics & Zeno Group. 90% of Americans check room cleanliness! Read now!
- [Would You Go a Year Without Sex before Giving up Pizza?](https://wakefieldresearch.com/would-you-go-a-year-without-sex-before-giving-up-pizza/) - Discover Americans' pizza preferences on National Pizza Day with these Wakefield Research's omnibus survey findings. Dive into the love of a pizza pie!
- [Workers Spend $2,600 Per Year Commuting to Work: Survey](https://wakefieldresearch.com/workers-spend-2600-per-year-commuting-to-work-survey/) - Discover key findings on commuting costs in the U.S. - Americans spending $2,600 yearly on commuting. Los Angeles tops at $16/day. Read & learn more now!
- [Why Are Thousands Of Weddings Planned For Next Tuesday?](https://wakefieldresearch.com/why-are-thousands-of-weddings-planned-for-next-tuesday/) - Discover the latest wedding trends with NPR's Morning Edition segment on the surge of 11-12-13 weddings. Tune in for insights from David's Bridal survey.
- [Who Feels More Stressed on Valentine's Day? | Wakefield](https://wakefieldresearch.com/who-feels-more-stressed-on-valentines-day-wakefield/) - Discover insights about Valentine's Day stress in this Wakefield Research survey featured in USA Today Snapshot. 56% single vs. 44% in a relationship.
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- [Wearable Tech Could Someday Be as Common as Smartphones](https://wakefieldresearch.com/wearable-tech-could-someday-be-as-common-as-smartphones/) - Discover these latest trends in wearable tech! A study by Wakefield Research for Citrix reveals 91% of Americans are excited about wearable technology.
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- [Survey Finds Which Photos Make Us “Shutter” | Wakefield](https://wakefieldresearch.com/survey-finds-which-photos-make-us-shutter-wakefield/) - Discover top photos Americans want to retake! Nikon's survey featured in USA Today reveals the leading choice: family portraits. Learn with Wakefield.
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- ["Sh*t Girls Say" Is Back & Better Than Ever | Wakefield](https://wakefieldresearch.com/sht-girls-say-is-back-better-than-ever-wakefield/) - Get ready to laugh with the hilarious "Shit Girls Say" videos making a comeback! Canadian writers Kyle Humphrey & Graydon Sheppard tackle hair complaints.
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- [Debit Card Fees to Fall, but Will Consumers Benefit?](https://wakefieldresearch.com/debit-card-fees-to-fall-but-will-consumers-benefit/) - Stay informed on the latest Senate decision regarding swipe fees cap! Learn how the vote impacts retailers and banks. Get the details now with Wakefield.
- [Data-Backed Earned Media Helps Maintain Public Trust](https://wakefieldresearch.com/data-backed-earned-media-helps-maintain-public-trust/) - Establish trust with data-backed talking points. Learn how business leaders can boost credibility & expertise. Build lasting relationships with Wakefield.
- [3 Smart Job-Seeking Strategies for the Class of 2020](https://wakefieldresearch.com/3-smart-job-seeking-strategies-for-the-class-of-2020/) - Discover how college seniors are navigating the pandemic-battered job market. Learn about their unexpected commencement curveball and career challenges.
- [Yelp Small Business Survey Finds Optimistic Retailers](https://wakefieldresearch.com/yelp-small-business-survey-finds-optimistic-retailers/) - Smaller apparel businesses are outperforming major retail chains in sales growth. Data reveals 7% increase in annual sales for businesses below $50 mill.
- [What Would You Sacrifice to Look Younger? | Wakefield](https://wakefieldresearch.com/what-would-you-sacrifice-to-look-younger-wakefield/) - Learn the shocking truth about women's extreme measures to combat aging. Elizabeth Arden survey reveals 76% are willing to go to great lengths. Read now!
- [Wearable Tech, 3D Printers & Ultra TV: Trends in 2014](https://wakefieldresearch.com/wearable-tech-3d-printers-ultra-tv-trends-in-2014/) - Learn about wearable technology & other innovations shaping the consumer electronics industry this year with these top tech trends. Read Wakefield Research
- [Wearable Gadgets Not Ready for Prime Time | Wakefield](https://wakefieldresearch.com/wearable-gadgets-not-ready-for-prime-time-wakefield/) - Wearable gadgets may not be the next big thing for consumers. Industry experts share insights on designs, prices, & technological limitations. Learn more!
- [Ways to Understand the Consumer Crossroad | Wakefield](https://wakefieldresearch.com/ways-to-understand-the-consumer-crossroad-wakefield/) - Lean latest insights on consumer spending trends and the divided consumer mindset. Market research reveals the truth about consumer readiness to spend.
- [Wakefield Scores Four USA Today Snapshots in Two Days](https://wakefieldresearch.com/wakefield-scores-four-usa-today-snapshots-in-two-days/) - Wakefield Research's record-breaking feat for a single research organization. Learn more about their four PR surveys featured on USA Today's Snapshot.
- [Wakefield Research Survey Sparks Debate on TODAY Show](https://wakefieldresearch.com/wakefield-research-survey-sparks-debate-on-today-show/) - Join Kathie Lee Gifford & Hoda Kotb for a fun-filled hour on NBC's TODAY Show. Learn how Lippe Taylor masters targeted pitching for top-tier coverage.
- [Wakefield Research Survey Secures Top-Tier Media Hits](https://wakefieldresearch.com/wakefield-research-survey-secures-top-tier-media-hits/) - Discover the hidden tendencies of remote workers! Dive into the latest Wakefield Research PR survey featured on TIME, CNN, The Washington Post, and more.
- [Wakefield Research Named Top Omnibus Research Company](https://wakefieldresearch.com/wakefield-research-named-top-omnibus-research-company/) - Wakefield Research is a top omnibus research company as recognized by Quirk's magazine. Learn more from the provider of online & telephone market research.
- [USA Today Snapshot: Barefoot at the Beach | Wakefield](https://wakefieldresearch.com/usa-today-snapshot-barefoot-at-the-beach-wakefield/) - The latest survey findings reveal 86% of Americans find beach littering rude. Learn Barefoot Wine's Beach Rescue initiative that aims to make a difference!
- [Trump’s Win Is a Gut Check for Women in the Workplace](https://wakefieldresearch.com/trumps-win-gut-check-women-workplace/) - Despite progress, gender inequality persists in the workplace. Explore the impact of the 2016 presidential campaign on women's roles in workplace society.
- [Today's Lesson: Stats and the Smell Taste | Wakefield](https://wakefieldresearch.com/todays-lesson-stats-and-the-smell-taste-wakefield/) - Discover the truth behind New York City's public schools' high grades. Learn why a 97% A/B rating may not tell the whole story. Read more from N.Y. Times.
- [The Surprising Thing Gen Z Wants to Do With Its Money](https://wakefieldresearch.com/the-surprising-thing-gen-z-wants-to-do-with-its-money/) - The Great Recession impacted the American dream of home ownership. Learn why teens are willing to give up social media to secure a house in the future.
- [Survey: Small Businesses Choosing Tech Over Employees](https://wakefieldresearch.com/survey-small-businesses-choosing-tech-over-employees/) - Are robots seeking to replace your job? Find out more based on Brother's survey findings that 72% of business owners favor technology over hiring in 2013.
- [Study: Americans Feel Guilty for Relaxing on Vacation](https://wakefieldresearch.com/study-americans-feel-guilty-for-relaxing-on-vacation/) - 42% of Americans feel guilty for relaxing on vacation. Read more about this common stressor from Princess Cruises survey revealing surprising insights.
- [Prospects Improving for Teens Looking for Summer Jobs](https://wakefieldresearch.com/prospects-improving-for-teens-looking-for-summer-jobs/) - Discover the impact of the improving economy on summer jobs for teenagers. Get insights from a survey of 1,000 employers by Snagajob. Learn more about it!
- [How to Avoid a Financial Holiday Hangover | Wakefield](https://wakefieldresearch.com/how-to-avoid-a-financial-holiday-hangover-wakefield/) - Post-holiday financial strain hits Canadians as an RBC survey finds average gift spending to be $629 & many bracing for the bill. Learn more by Wakefield!
- [How Apps Are Changing Pet Ownership in DC | Wakefield](https://wakefieldresearch.com/how-apps-are-changing-pet-ownership-in-dc-wakefield/) - Matthew Burgoyne and Ryan Glanzer turn to an app for their corgi, Gus, as unpredictable work hours challenge pet care routines. Learn more with Wakefield!
- [Fed Up Filing Expense Reports, Many Pay Out of Pocket](https://wakefieldresearch.com/fed-up-filing-expense-reports-many-pay-out-of-pocket/) - A TriNet study reveals 53% of corporate travelers skip expense reimbursements to avoid the hassle. Discover the impact on personal finances with Wakefield!
- [Everybody Is Hot On Hybrid Cloud | Wakefield Research](https://wakefieldresearch.com/everybody-is-hot-on-hybrid-cloud-wakefield-research/) - Discover why executives are embracing hybrid cloud solutions. Find out how hybrid cloud balances security, cost, & performance effectively with Wakefield.
- [Cupid Aims His Arrow at Wakefield Surveys | Wakefield](https://wakefieldresearch.com/cupid-aims-his-arrow-at-wakefield-surveys-wakefield/) - Wakefield surveys on Valentine's Day & relationships are making waves in the media! Logitech survey featured on TODAY Show, Cosmopolitan, & more. Read now!
- [Class of 2020 Set to Join Worst Job Market in History](https://wakefieldresearch.com/class-of-2020-set-to-join-worst-job-market-in-history/) - Navigating the challenging job market for college graduates. Insightful statistics from the National Center for Education Statistics. Learn with Wakefield.
- [Automat and AdLingo Partner in Conversational AI Tech](https://wakefieldresearch.com/13179-2/) - Automat and AdLingo team up to revolutionize conversational display advertising. CEO Andy Mauro unveils the partnership at WWD’s Digital Beauty Forum.
- [You Won’t Believe How Many Women Are Losing Their Hair](https://wakefieldresearch.com/you-wont-believe-how-many-women-are-losing-their-hair/) - Discover the truth about women's hair loss with a new survey during National Hair Loss Awareness Month. Learn about this stigmatized issue affecting many.
- [Would You Start a Business in a Recession? | Wakefield](https://wakefieldresearch.com/would-you-start-a-business-in-a-recession-wakefield/) - How are entrepreneurs defying economic odds? By starting businesses in challenging times. Learn more about their bravery in this Wakefield Research study.
- [Why Data Leaders Struggle to Produce Strategic Results](https://wakefieldresearch.com/why-data-leaders-struggle-to-produce-strategic-results/) - Unlock the potential of your data team's effectiveness with these tips from Gartner's survey. Read & become a high-value asset with actionable strategies.
- [Which is More Important to Have With You at All Times?](https://wakefieldresearch.com/which-is-more-important-to-have-with-you-at-all-times/) - What do Americans value more: their wallet or smartphone? A Wakefield Research survey featured in USA Today reveals interesting insights on this topic.
- [What Will Your New Year's Eve Toast Be To? | Wakefield](https://wakefieldresearch.com/what-will-your-new-years-eve-toast-be-to-wakefield/) - A Wakefield Research PR survey featured in USA Today Snapshot. Learn how Americans plan to celebrate New Year's Eve with toasts to happiness and more.
- [Ways Your Wedding Will Be Different From Your Parents'](https://wakefieldresearch.com/ways-your-wedding-will-be-different-from-your-parents/) - Explore the generation gap in wedding planning! Today's mothers of the bride reminisce about contrasting wedding themes with millennials' modern trends.
- [Wakefield Senior Partner Speaks at American University](https://wakefieldresearch.com/wakefield-senior-partner-speaks-at-american-university/) - Nathan Richter, senior partner at Wakefield Research, discusses the importance of public relations in brand development at American University. Learn more!
- [Internet Weddings Will Suck All the Romance Out of Saying 'I Do'](https://wakefieldresearch.com/internet-weddings-will-suck-all-the-romance-out-of-saying-i-do/) - Internet weddings may not be as romantic as traditional ceremonies. Find out how technology is changing the way we say 'I Do' according to this survey.
- [Digital Nuptials: 49 Percent of Brides Would Skype Their Wedding](https://wakefieldresearch.com/digital-nuptials-49-percent-of-brides-would-skype-their-wedding/) - According to a recent report conducted by David’s Bridal, 49 percent of participants would entertain the notion of Skype-ing their impending nuptials.
- [Working From Home: The End of Productivity or the Future of Work?](https://wakefieldresearch.com/working-from-home-end-of-productivity-or-future-of-work/) - Technology has made collaboration easier for employees who aren't physically in the same space, and companies say it has helped cut costs. Learn more!
- [Which Contaminant Are You Most Concerned About in Drinking Water?](https://wakefieldresearch.com/which-contaminant-are-you-concerned-about-in-drinking-water/) - If you're concerned about what contaminants are in your drinking water, you're not alone. Check out this H2O survey by Wakefield Research to learn more.
- [What Vidoes Do You Want People to Stop Sharing on Mobile Devices?](https://wakefieldresearch.com/what-vidoes-do-you-want-people-to-stop-sharing-on-mobile-devices/) - A survey for Citrix ByteMobile was featured in the USA Today Snapshot. The survey uncovered the videos that smartphone owners want people to stop sharing.
- [Take it Outside: Fresh-Air Rooms Can be Just as Comfy and Stylish](https://wakefieldresearch.com/take-outside-fresh-air-rooms-can-just-comfy-stylish/) - 86% of households in this country have some sort of outdoor living space and this number can continue to grow as it becomes more popular. Learn more!
- [Rental Trend Predictions For 2018 In Property, Process And Policy](https://wakefieldresearch.com/rental-trend-predictions-2018-property-process-policy/) - For landlords, preparation for the future is a major key to success. From having funds for emergency repairs to planning the right rent rate increases.
- [New Study Confirms What We Believed To Be True About Jimmy Fallon](https://wakefieldresearch.com/new-study-confirms-what-we-believed-to-be-true-about-jimmy-fallon/) - In a recent survey, 530 women over age 18 noted that they would pick funnyman Jimmy Fallon over Bradley Cooper or Justin Timberlake any day. Learn more!
- [MWWPR Study Paints Pessimistic Picture of Workplace Gender Parity](https://wakefieldresearch.com/mwwpr-study-paints-pessimistic-picture-workplace-gender-parity/) - Gender stereotypes exist in the workplace, and they're more likely to be reinforced by women than men, according to a study released by MWWPR. Learn more!
- [Remote Work is the New Normal. But the Tech Problems Won't Go Away](https://wakefieldresearch.com/remote-work-is-the-new-normal-but-the-tech-problems-wont-go-away/) - As staff got more used to working from home, IT teams started seeing a huge surge in tickets filed for various work-from-home issues. Learn common issues!
- [Millennials Expected to Hasten Switch Away from Annual Job Reviews](https://wakefieldresearch.com/millennials-expected-to-hasten-switch-away-from-annual-job-reviews/) - Business experts have been predicting the death of the annual performance review and companies across the United States have already dropped it. Learn more!
- [Flexibility Is The Most Empowering Benefit For Employees: New Poll](https://wakefieldresearch.com/flexibility-is-the-most-empowering-benefit-for-employees-new-poll/) - Of all the benefits that companies can offer to employees, one benefit—the flexibility to work when and how they want—is the most empowering. Learn more!
- [Do You and Your Significant Other Generally Share Political Views?](https://wakefieldresearch.com/do-you-and-your-significant-other-generally-share-political-views/) - A survey for David’s Bridal was in the USA Today Snapshot. The survey found that a majority of women generally share the same political view as their partner.
- [Automat and Google’s AdLingo Team Up on Conversational Display Ads](https://wakefieldresearch.com/automat-and-googles-adlingo-team-up-on-conversational-display-ads/) - Google’s conversational display ad platform, AdLingo, is partnering with chatbot maker Automat to expand its interactive display ad business. Learn more!
- [Australia Banks Agree Android Pay Deal, Apple Pay Still Frozen Out](https://wakefieldresearch.com/australia-banks-agree-android-pay-deal-apple-pay-still-frozen-out/) - Australian banks have agreed to accept payments made on mobile devices using Google’s Android Pay, leaving Apple's rival Apple Pay system out in the cold.

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