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robots.txt
Crawl-delay: 10 Sitemap: https://trustx.org/sitemap.xml Sitemap: https://trustx.org/sitemap.rss # START YOAST BLOCK # --------------------------- User-agent: * Disallow: Sitemap: https://trustx.org/sitemap_index.xml # --------------------------- # END YOAST BLOCK
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llms.txt
Generated by All in One SEO v4.9.6.2, this is an llms.txt file, used by LLMs to index the site. # TRUSTX The clearest path to trusted advertising ## Sitemaps - [XML Sitemap](https://trustx.org/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Making Every (Programmatic) Penny Count](https://trustx.org/post/making-every-programmatic-penny-count/) - Looking out my home-office window, I see the relative calm of my suburban street, my neighbor’s white house.... - [PODCAST: Re-establishing Trust, Value and Purpose in Advertising, a 2019 Cannes Discussion](https://trustx.org/post/podcast-re-establishing-trust-value-and-purpose-in-advertising-a-2019-cannes-discussion/) - While we all would rather be on the Croisette in Cannes with a glass of rosé in hand, things haven't quite worked... - [A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past](https://trustx.org/post/a-sustainable-lens-on-supply-path-optimization-spopart-4-the-cookie-conundrum-and-the-carbon-sins-of-our-past/) - Digital advertising began 2024 on an environmentally optimistic note in the US, characterized by an average monthly reduction of 1.4% in gCO2 emissions. This decrease, though modest, is an encouraging sign that we are taking our collective carbon footprint more seriously and implementing proactive measures toward a greener programmatic future.Yet, we still have a long - [A Sustainable Lens on SPO Part 3: Forge a Clear Path to Premium, MFA-Free Inventory](https://trustx.org/post/a-sustainable-lens-on-supply-chain-optimization-spopart-3-forge-a-clear-path-to-premium-mfa-free-inventory/) - 2023 will go on record as the year when even the most intractable climate change deniers must be wondering if their hardline beliefs might actually be wrong. Reputable news outlets like Reuters reported that this summer’s temperatures “surpassed previous records by a large margin.” Furthermore, regulators are implementing mandatory climate reporting requirements for publicly-traded companies, - [Privacy and the Tale of the Slowly Boiling Frog](https://trustx.org/post/privacy-and-the-tale-of-the-slowly-boiling-frog/) - Are we all going to be frogs in boiling water? I’m sure you know the fable: if a frog is put suddenly into boiling water, it will jump out. But if the frog is put in tepid water, which is then slowly brought to a boil, the frog won’t perceive the danger and will be - [MFA's Fifteen Minutes of Fame and the Silver Lining for Publishers](https://trustx.org/post/mfas-fifteen-minutes-of-fame-and-the-silver-lining-for-publishers/) - Last Monday, the ad quality and transparency platform Adalytics generated shockwaves with new research on the high volume of ads on made-for-advertising (MFA) websites. Designed to measure investment in the wake of the ANA’s Programmatic Media Supply Chain Transparency study, the report sheds an unflattering light on where hundreds of prominent brands, including 16 of the 17 named - [Location, Location, Location](https://trustx.org/post/location-location-location/) - Here we are, just a few days away from Super Bowl LVIII: the San Francisco 49ers versus the reigning champion, Kansas City Chiefs.Those who know me are quite aware that sports isn’t my thing, but when a 30-second spot costs $7 million, you can be sure I’m paying attention. And even more so than the - [A Sustainable Lens on Supply Chain Optimization (SPO)](https://trustx.org/post/an-esg-lens-on-supply-chain-optimization-spo/) - These three words are top of mind for brands, publishers, and consumers. Yet, the exponential growth of programmatic ad spend... - [A Sustainable Lens on Supply Chain Optimization (SPO) Part 2: Demand Efficiency and Effectiveness in Your Programmatic Partnerships](https://trustx.org/post/demand-efficiency-and-effectiveness-in-your-programmatic-partnerships/) - As we acknowledged in the first post in this series, programmatic efficiency comes at a cost. A single ad impression generates roughly 1 gram of carbon waste, about the same amount as watching 45 seconds of ultra HD television. A million ad impressions generate the same carbon footprint as a roundtrip flight from Boston to London. Or 121,000 fully-charged cellphones. - [Redefining Suitability in Trusted News](https://trustx.org/post/redefining-suitability-in-trusted-news/) - Trusted news content is brand safe. This was one of the main conclusions of a unprecedented cross... - [We need the news. And the news needs us.](https://trustx.org/post/advertising-in-the-news-low-risk-high-reward/) - Like much of America, I was introduced to Dr. Lipsitch in the early weeks of our education on COVID-19 when... - [How to Penetrate the Impenetrable $100 Billion Programmatic Supply Chain](https://trustx.org/post/how-to-penetrate-the-impenetrable-100-billion-programmatic-supply-chain/) - How is it that 30% of programmatic technology costs are untraceable? undiscoverable? unattributable? That statistic, which represents roughly 15% of programmatic ad spend, is what ISBA and PwC say is an “unknown delta” between buyer spend and seller ad revenue in their newly-published Programmatic Supply Chain Transparency Report. At a time when we’re all scrutinizing our - [Advertisers Must Stop The Rot Of ‘Truth Decay’](https://trustx.org/post/interview-advertisers-must-stop-the-rot-of-truth-decay-trustxs-kohl/) - It’s hard to imagine a time in recent history when we’ve experienced a greater gap in trust.... - [Takeaways from the Cannes Lions 2023](https://trustx.org/post/trustx-takeaways-from-the-cannes-lions-2023/) - The Cannes Lions 2023 are a Wrap!After six sunny days on the Croisette, Team TRUSTX is back in NYC, energized by the people we met and the conversations we hosted. If you were able to join us for Programmatic Secrets, Lies and Disruption on Monday and/or Next-Gen Privacy and Data Protection: Learning from the Sins - [A Publisher's Unvarnished Take on the Cookidentity Crisis](https://trustx.org/post/a-publishers-unvarnished-take-on-the-cookidentity-crisis/) - As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing... - [No Hidden Fees](https://trustx.org/post/no-hidden-fees/) - Transparency in digital advertising is a journey. We discover new requirements for clarity along the way... - [In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News](https://trustx.org/post/in-pursuit-of-truth-why-marketers-must-act-now-to-sustain-trusted-news/) - In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when... - [Advertising in the News: Low Risk, High Reward](https://trustx.org/post/advertising-in-the-news-achieving-low-brand-risk-and-high-brand-reward/) - At a time when almost everyone is rightly focused on the immediate crisis, the well-being of their loved on... - [The Case for Taking the Privacy High Road](https://trustx.org/post/the-privacy-high-road/) - In the few weeks since Google took its foot off the gas on deprecating Chrome third-party cookies, I’m encouraged that... ## Pages - [Home](https://trustx.org/) - Trusted premium supply Purpose-built to restore integrity and value to the open web Our cutting-edge infrastructure integrates future-proof privacy protection with a direct-to-publisher model to deliver a transparent supply chain that is 100% human and viewable. The industry’s only public benefit exchange designed to secure the full value of media investment by eliminating fraud and - [Contact](https://trustx.org/contact/) - Contact us - [Our Publishers](https://trustx.org/trustx-premium-publishers/) - [ Our Publishers ] 100% MFA-Free by Design 30+ Premium Publishers 3000+ Branded Domains 300M Unique Users 100% Reach (U.S. Population Reach) OUR SUPPLYFounded by 30 prominent members of Digital Content Next (DCN), TRUSTX defines ethical excellence and fairness in programmatic advertising. Dedicated to fostering trust, transparency and safety, our premium private marketplace has been free - [Press](https://trustx.org/press/) - [ TRUSTX in the Press ] Press Inquiries. Need perspective on a story? Reach out to us today: press@trustx.org In The News TRUSTX is Now Part of Symitri TRUSTX is now a wholly-owned subsidiary of Symitri, a new company designed to balance the commercial needs of publishers and advertisers with the global demand for consumer privacy. We - [Our Story](https://trustx.org/story/) - [ Our Story ] [ Trust is Everything ] In early 2016, the chasm between programmatic’s promise and reality could not have been wider. Fraud, non-transparent buying practices and the allure of cheap CPMs had converged, drastically diminishing the time-honored standards of quality, performance and a genuine value exchange between publishers and advertisers.Industry leaders clamored - [PMPs](https://trustx.org/pmps/) - [ TRUSTX PMPs ] 30+ Premium Publishers 3000+ Branded Domains 300M Unique Users 100% MFA-free by Design 100% U.S. Population Reach 100% Direct Publisher Connections 100% Sustainable 100% Premium Private Marketplaces (PMPs) from TRUSTXSupply-curated PMPs from TRUSTX are custom-designed to help advertisers reach their audiences in exclusive, high-quality environments. No made-for-advertising (MFA) content, no brand - [Careers](https://trustx.org/careers/) - [ Careers ] Working at TRUSTX Made up of the world’s most trusted premium content brands, TRUSTX is a cooperative supply-side marketplace laser-focused on restoring trust, transparency and safety to programmatic advertising. With TRUSTX, advertisers can source high-quality media with confidence and safety at scale, while publishers can earn ad revenues commensurate with the quality - [TRUSTX at the 2024 Cannes Lions](https://trustx.org/trustx-at-the-2024-cannes-lions/) - Meet TRUSTX and Symitri at the 2024 Cannes Lions TRUSTX and our new parent company, Symitri, look forward to the 2024 Cannes Lions, and we hope to see you there! To get updates on our planned events at the festival or to request a meeting, submit your information using the form below. First Name *Last - [Privacy Policy](https://trustx.org/privacy-policy/) - [ PRIVACY POLICY ] YOUR PRIVACY CHOICESEffective Date: January 1, 2020 TRUSTX is committed to the highest standards for personal privacy and user choice. That’s why we’ve created this simple privacy FAQ that addresses common user questions and explains the choices you have when TRUSTX handles your personal information in our Digital Advertising Marketplace.In addition, we’ve included - [Blog](https://trustx.org/blog/) - [ Blog ] All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability Search Search Sustainability A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past Rachel Pasqua March 27, 2024 - [Opt-out Choices](https://trustx.org/opt-out-choices/) - [ OPT-OUT CHOICES ] OPT-OUT CHOICES AND CALIFORNIA CONSUMER RIGHTSFOR INTEREST-BASED ADVERTISINGEffective Date: January 1, 2020 Changing Privacy Standards and CCPAThe California Consumer Privacy Act of 2018 (the “CCPA”), effective as of January 1, 2020, was enacted to provide California consumers with greater transparency and control over their personal information. This law is shaping US-based privacy - [Truck Blogs](https://trustx.org/truck-blogs/) - Email: Subscribe Truck Blogs Search Sign up World U.S. Technology Design Culture Business Politics Opinion Science Health Style Travel How big is too big when it comes to trucks? Trucks aren't getting smaller, but they are getting lighter and more efficient. With modern approaches to vehicle design, manufacturing, and material choice, is there a limit ## My Templates - [Header](https://trustx.org/?elementor_library=header) - Content Area - [Footer with email optin](https://trustx.org/?elementor_library=footer-with-email-optin) - Content Area - [Publishers Page](https://trustx.org/?elementor_library=publishers-page) - [ Our Publishers ] 100% MFA-Free by Design 30+ Premium Publishers 3000+ Branded Domains 300M Unique Users 100% Reach (U.S. Population Reach) OUR SUPPLYFounded by 30 prominent members of Digital Content Next (DCN), TRUSTX defines ethical excellence and fairness in programmatic advertising. Dedicated to fostering trust, transparency and safety, our premium private marketplace has been free - [Default Kit](https://trustx.org/?elementor_library=default-kit) - [Feature Post](https://trustx.org/?elementor_library=feature-post) - Feature Post TrustX April 22, 2023 - [Full width image header](https://trustx.org/?elementor_library=full-width-image-header) - [ TRUSTX in the Press ] - [Q3 - Q4 PMPs](https://trustx.org/?elementor_library=q3-q4-pmps) - Seasonal PMPs for Q4 2023 - Q1 2024 - [Old Team layout](https://trustx.org/?elementor_library=old-team-layout) - [ Meet Our Team ] David leads TRUSTX after 25 years of media and entertainment industry experience in business strategy and operations consulting. Prior to TRUSTX, David was the CEO of Morgan Digital Ventures, and held management consulting practice leadership roles with both EY and PwC advisory practices. DAVID KOHL PRESIDENT AND CEO Jaryd, who - [Careers Post](https://trustx.org/?elementor_library=careers-post) - Careers Post Digital advertising began 2024 on an environmentally optimistic note in the US, characterized by an average monthly reduction of 1.4% in gCO2 emissions. This decrease, though modest, is an encouraging sign that we are taking our collective carbon footprint more seriously and implementing proactive measures toward a greener programmatic future.Yet, we still have - [Single Post](https://trustx.org/?elementor_library=single-post) - Single Post By TrustX April 4, 2023 Digital advertising began 2024 on an environmentally optimistic note in the US, characterized by an average monthly reduction of 1.4% in gCO2 emissions. This decrease, though modest, is an encouraging sign that we are taking our collective carbon footprint more seriously and implementing proactive measures toward a greener - [Sustainability Category](https://trustx.org/?elementor_library=blog-category) - [ Sustainability Category ] All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability Search Search Sustainability A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past Rachel Pasqua March 27, - [Privacy Category](https://trustx.org/?elementor_library=marketing-category) - [ Privacy Category ] All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability Search Search Privacy Location, Location, Location David Kohl February 7, 2024 Privacy Location, Location, Location David Kohl February 7, 2024 Privacy Privacy and the Tale of the - [Transparency Category](https://trustx.org/?elementor_library=transparency-category) - [ Transparency Category ] All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability Search Search Transparency MFA’s Fifteen Minutes of Fame and the Silver Lining for Publishers David Kohl March 19, 2024 Transparency PODCAST: Re-establishing Trust, Value and Purpose in - [Brand Safety Category](https://trustx.org/?elementor_library=news-category) - [ Brand Safety Category ] All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability Search Search Brand Safety Advertisers Must Stop The Rot Of ‘Truth Decay’ David Kohl October 2, 2020 Brand Safety Advertising in the News: Low Risk, High - [Email Opt In](https://trustx.org/?elementor_library=email-opt-in) - Get the latest TRUSTX research and updates, straight to your inbox. Subscribe - [Ideal flip box](https://trustx.org/?elementor_library=ideal-flip-box) - HOLIDAY SHOPPERS Capture the festive spirit, elevate consideration and spark intent among holiday shoppers with top digital fashion, shopping and lifestyle publishers. Sample titles: - [Perfect Boxes](https://trustx.org/?elementor_library=perfect-boxes) - HOLIDAY SHOPPERS Capture the festive spirit, elevate consideration and spark intent among holiday shoppers with top digital fashion, shopping and lifestyle publishers. Sample titles: HOLIDAY COOKING & ENTERTAINING Connect with hosts and hostesses this holiday season with premium digital lifestyle and culinary publishers that cater to home entertaining enthusiasts. Sample titles: SUPER BOWL Get in - [Flip Boxes](https://trustx.org/?elementor_library=flip-boxes) - HOLIDAY SHOPPERS Capture the festive spirit, elevate consideration and spark intent among holiday shoppers with top digital fashion, shopping and lifestyle publishers. Sample titles: HOLIDAY COOKING & ENTERTAINING Connect with hosts and hostesses this holiday season with premium digital lifestyle and culinary publishers that cater to home entertaining enthusiasts. Sample titles: SUPER BOWL Get in - [Global Pub Gallery](https://trustx.org/?elementor_library=global-pub-gallery) - [Seller Crawl](https://trustx.org/?elementor_library=seller-crawl) - [Footer](https://trustx.org/?elementor_library=footer) - Content Area - [Contextual Tab](https://trustx.org/?elementor_library=contextual-tab) - Entertainment Family & Home Food & Travel Health & Fitness Lifestyle Multicultural News Style & Fashion Sports Tech Gaming - [CUSTOM FLIPBOX](https://trustx.org/?elementor_library=custom-flipbox) - David leads TRUSTX after 25 years of media and entertainment industry experience in business strategy and operations consulting. Prior to TRUSTX, David was the CEO of Morgan Digital Ventures, and held management consulting practice leadership roles with both EY and PwC advisory practices. - [Elementor Loop Item #4645](https://trustx.org/?elementor_library=elementor-loop-item-2) - [Elementor Loop Item #4640](https://trustx.org/?elementor_library=elementor-loop-item) - [Stats Slider](https://trustx.org/?elementor_library=stats-slider) - MFA-Free By Design 30+ Premium Publishers 3000+ Branded Domains 300M Unique Users 100% Reach (U.S. Population Reach) - [Feature Post Brand Safety](https://trustx.org/?elementor_library=feature-post-brand-safety) - Feature Post Brand Safety TrustX September 29, 2023 - [Feature Post Privacy](https://trustx.org/?elementor_library=feature-post-privacy) - Feature Post Privacy TrustX September 29, 2023 - [Feature Post Transparency](https://trustx.org/?elementor_library=feature-post-transparency) - Feature Post Transparency TrustX September 29, 2023 - [Purpose-Driven Slide](https://trustx.org/?elementor_library=purpose-driven-slide) - Purpose-Driven Certified public benefit corporation (B-Corp), focused on purpose-driven impact, and fair practices across the supply chain. Partner for clean supply and new approaches in ethical, transparent, brand-suitable advertising. Focused on building a sustainable future for trusted advertising. - [Search Post](https://trustx.org/?elementor_library=search-post) - [ Search Post ] All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability All Brand Safety Transparency Privacy Sustainability Search Search Sustainability A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past Rachel Pasqua March 27, - [Highest Standards Slide](https://trustx.org/?elementor_library=highest-standards-slide) - The Highest Standards 100% human. Guaranteed fraud-free. Real-time viewability on every impression. Fully transparent with no buyer fees. 100% of spend goes to working media. Brand-safe, Privacy-safe.. - [Direct-to-Publisher Slide](https://trustx.org/?elementor_library=direct-to-publisher) - Direct-to-Publisher 100% of inventory is direct, with no reselling or intermediaries. The only SSP built by, and for, premium publishers. Fully curated, members-only marketplace. Delivering the highest quality inventory from the world's leading media brands. - [Publisher Tab](https://trustx.org/?elementor_library=publisher-tab) - [partner_slider] - [Entertainment Tab](https://trustx.org/?elementor_library=entertainment-tab) ## Press - [TRUSTX is Now Part of Symitri](https://trustx.org/post/t-press/trustx-is-now-part-of-symitri/) - TRUSTX is now a wholly-owned subsidiary of Symitri, a new company designed to balance the commercial needs of publishers and advertisers with the global demand for consumer privacy. We remain a purpose-driven public benefit corporation (B-Corp)—becoming part of Symitri just brings our mission of saving the open web that much closer. And for TRUSTX media buyers and sellers, it’s business as usual. - [Ad industry prepares for ‘tipping point’ this year in sustainability](https://trustx.org/post/t-press/it-is-not-a-panacea-why-log-level-data-hasnt-lived-up-to-its-promise-for-advertisers-copy/) - Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a tech partnership there. These are significant steps, but they’re just the beginning. - [Ad industry prepares for ‘tipping point’ this year in sustainability](https://trustx.org/post/t-press/it-is-not-a-panacea-why-log-level-data-hasnt-lived-up-to-its-promise-for-advertisers/) - Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a tech partnership there. These are significant steps, but they’re just the beginning. - [TRUSTX, P&G and the ANA Move to Reduce So-Called ‘Ad-Tech Tax](https://trustx.org/post/t-press/trustx-pg-and-the-ana-move-to-reduce-so-called-ad-tech-tax/) - TRUSTX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem... - [TRUSTX Takes Aim at Opaque Programmatic Trading Practices](https://trustx.org/post/t-press/trustx-takes-aim-at-opaque-programmatic-trading-practices/) - A crisis of trust. That’s what going on in the programmatic buying space, as brands have continued to lose trust in the marketplaces and publishers with which they work... - [The Latest Big Transparency Report Again Shows Ad Tech is a Mess](https://trustx.org/post/t-press/the-latest-big-transparency-report-again-shows-ad-tech-is-a-mess/) - It's time to activate a reset and do more to fix the transparency issues in ad tech. It starts with admitting the problem, and now is our amnesty period... - [The Case for Taking the Privacy High Road](https://trustx.org/post/t-press/the-case-for-taking-the-privacy-high-road/) - With billions of dollars in ad tech shareholder value on the line when it comes to the future of identity, there seems to be a lot of pressure to iterate on the status quo when nothing short of a radical rethink is required. The big question is, “What should that future look like?”... - [Publishers May Lower Their Standards on Ad Quality in Search of Revenue](https://trustx.org/post/t-press/publishers-may-lower-their-standards-on-ad-quality-in-search-of-revenue/) - Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy stares down a likely recession... - [Programmatic Advertisers Ramp Up Efforts to Deal Direct with Publishers](https://trustx.org/post/t-press/programmatic-advertisers-ramp-up-efforts-to-deal-direct-with-publishers/) - As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher... - [Building Programmatic Trust with TRUSTX: Q&A with David Kohl](https://trustx.org/post/t-press/building-programmatic-trust-with-trustx-qa-with-david-kohl/) - David Kohl, President and CEO, TRUSTX, has been working on issues like fraud and lack of transparency in programmatic since 2013. As a consultant, “a major media industry trade organization engaged my firm to evaluate and quantify the impact of these issues... - [Amazon’s Pending Price Hike Stirs Debate Among Media Owners](https://trustx.org/post/t-press/amazons-pending-price-hike-stirs-debate-among-media-owners/) - Amazon Advertising is arguably the rising star of adland, with its Amazon Publisher Services posing a realistic contender to market incumbent Google when it comes to the industry’s sell-side monetization options... - [4A’s Advises Brands to Rethink Suitability Around News Content](https://trustx.org/post/t-press/4as-advises-brands-to-rethink-suitability-around-news-content/) - Key insights: Most news is actually brand safe, although not necessarily brand suitable. Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address... - [Made-for-Advertising Sites Lack a Clear Definition, Causing Confusion Among the Advertising Industry](https://trustx.org/post/t-press/made-for-advertising-sites-lack-a-clear-definition-causing-confusion-among-the-advertising-industry/) - Marketers say they’re concerned about made-for-advertising (MFA) sites, but the industry lacks a clear consensus on what an MFA actually is. Consider this response when Digiday asked one media buyer for their stance on including MFAs... - [DCN Explores the Future of TRUSTX, Including a Partnership with Tech-Giant Akamai, as Dealmaking (Slowly) Heats Up](https://trustx.org/post/t-press/dcn-explores-the-future-of-trustx-including-a-partnership-with-tech-giant-akamai-as-dealmaking-slowly-heats-up/) - Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX and a potential partnership with cloud outfit Akamai... - [‘Active curation’: As TCF’s Future Hangs in the Balance, Advertisers’ Audience Tracking Plans are in a Holding Pattern](https://trustx.org/post/t-press/active-curation-as-tcfs-future-hangs-in-the-balance-advertisers-audience-tracking-plans-are-in-a-holding-pattern/) - When the going gets tough for programmatic advertisers, their dollars tend to move toward places they trust. So when the future of large-scale addressable advertising on the open web was thrown into doubt recently, it was no surprise what happened next... - [A Key Impediment: Brand Safety Tech Continues to Divide Advertisers into Haves and Have-Nots](https://trustx.org/post/t-press/a-key-impediment-brand-safety-tech-continues-to-divide-advertisers-into-haves-and-have-nots/) - The latest surge in hard-hitting news is widening one of the more enduring disparities of online advertising: the gap between those who can afford to still advertise next to these stories and those who can’t... - [The Rundown: The ANA’s Latest Programmatic Transparency Audit Confirms Many Open Secrets](https://trustx.org/post/t-press/the-rundown-the-anas-latest-programmatic-transparency-audit-confirms-many-open-secrets/) - Programmatic advertising transparency brouhaha is the industry’s theater of indignation. A recent investigation commissioned by the ANA leaves little doubt of this. Instead of groundbreaking revelations... - [As the Economy Wobbles, Advertisers and Publishers at the Top End of the Market Go More and More Direct](https://trustx.org/post/t-press/as-the-economy-wobbles-advertisers-and-publishers-at-the-top-end-of-the-market-go-more-and-more-direct/) - Every downturn, like clockwork, publishers try to remind marketers why they should buy their ads directly from them — or at least as directly as possible. It’s a pitch that goes something like this: if ad dollars... - [In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News](https://trustx.org/post/t-press/in-pursuit-of-truth-why-marketers-must-act-now-to-sustain-trusted-news/) - When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way... - [Ad Buyers Beware, This Article Includes at Least 4 Words That Might Be on Your Keyword Blacklist](https://trustx.org/post/t-press/ad-buyers-beware-this-article-includes-at-least-4-words-that-might-be-on-your-keyword-blacklist/) - People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,”... - [Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election](https://trustx.org/post/t-press/brand-safety-worries-are-hurting-news-publishers-ahead-of-2020-election/) - Legacy news brands are becoming casualties of advertisers' need for brand safety assurances. Ahead of a contentious 2020 U.S. presidential election... ## Categories - [Brand Safety](https://trustx.org/blog-categories/brand-safety/) - [Transparency](https://trustx.org/blog-categories/transparency/) - [Privacy](https://trustx.org/blog-categories/privacy/) - [Sustainability](https://trustx.org/blog-categories/sustainability/) ## Tags - [feature](https://trustx.org/post/tag/feature/) - [feature-news](https://trustx.org/post/tag/feature-news/) - [feature-esg](https://trustx.org/post/tag/feature-esg/) - [feature-marketing](https://trustx.org/post/tag/feature-marketing/) - [feature-transparency](https://trustx.org/post/tag/feature-transparency/) - [feature-sustainability](https://trustx.org/post/tag/feature-sustainability/) - [feature-privacy](https://trustx.org/post/tag/feature-privacy/) ## Categroies - [In The News](https://trustx.org/post/press-category/in-the-news/)
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