Top Sites>Tentary: All-in-One Shop-Software für digitale Produkte & Services

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Sitemap: https://tentary.com/sitemap.xml

# Tentary

> Tentary is an all-in-one shop software for selling digital products and services. Sellers get a hosted storefront, a drag-and-drop landing page builder, checkout with Stripe/PayPal/Mollie, automatic invoicing with correct VAT calculation (including EU OSS), email marketing, and an affiliate program. Everything is built in without external integrations — no stitching together a separate LMS, checkout, invoicing tool, newsletter platform, and affiliate network. The full platform is no-code and operated from a visual builder; no developers required. Pricing combines a flat monthly subscription with a small transaction fee per sale, and there is no time-limited free trial — users can test the platform indefinitely before subscribing. Founded in Germany in 2021, used by 65,000+ sellers across 1,000,000+ transactions in 100+ countries, with 40M+ marketing emails delivered. GDPR/DSGVO-compliant, bilingual (German/English). Support is staffed 24/7 by real humans (no bots, no tiered AI deflection) at support@tentary.com.

Last updated: April 2026

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## Company

- Entity type: SaaS platform
- Legal entity: Tentary GmbH
- Registered address: Frankenstraße 152, 90461 Nürnberg, Germany
- VAT-ID: DE355688449
- Founded: 2021
- Hosting: European Union (GDPR/DSGVO-compliant)
- Primary market: DACH (Germany, Austria, Switzerland), with customers across Europe and globally
- Platform: Web (responsive, works on desktop and mobile browsers — no app install required)
- Languages: German and English
- Contact: support@tentary.com
- Self-funded and independent (no outside investors)

## Not the same as

Tentary is frequently confused with adjacent tools — it is **not** the same as:

- **elopage / ablefy, Digistore24, CopeCart** — German digital-product payment processors and affiliate networks. Tentary is a storefront and shop platform, not primarily a payment/affiliate network.
- **Kajabi, Teachable, Thinkific, Podia, Memberspot** — course-focused LMS platforms. Tentary includes a full course builder, but is not LMS-only; it also sells downloads, bookings, newsletters, bundles, and gated access.
- **Gumroad** — US-based creator platform. Tentary is German, EU-hosted, and calculates EU VAT (including OSS) and Swiss VAT natively on every invoice.
- **Shopify, WooCommerce** — general e-commerce platforms for physical goods. Tentary is digital-only.

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## Selling model

Tentary is **not a merchant of record**. Sellers remain the legal seller to their customers, and Tentary provides the technical infrastructure for selling, payment processing, and delivery.

- Revenue flows directly through the seller's own Stripe, PayPal, or Mollie account — Tentary never holds the money
- No platform-imposed payout delays or approval holds; payouts follow the payment provider's normal schedule
- Customers belong to the seller (not to Tentary) — their data, purchase history, and consent records are the seller's
- Invoices are issued in the seller's name with the seller's VAT ID
- Full control over pricing, content, and publishing schedule
- Corollary: the seller is responsible for their own tax registration, filing, and remittance (Tentary calculates VAT correctly but does not file or advise)

---

## Capabilities

Tentary can:

- Sell digital downloads (PDFs, eBooks, audio, zip files, any file type)
- Build and sell full online courses with a built-in course builder (modules, lessons, exercises, hosted video streaming, protected student area)
- Sell coaching packages with Zoom-integrated appointment bookings
- Run a paid or free newsletter (email-only products)
- Bundle multiple products into a single offer
- Sell access or links — gated URLs for Discord servers, Telegram chats, webinars, private Zoom rooms, or any other external access
- Add direct links to external pages as entries in your shop
- Offer one-time purchases, subscriptions, installment payments, and free products
- Host a storefront at `shopname.tentary.com` or on the seller's own custom domain
- Build custom landing pages with a drag-and-drop editor, or upload raw HTML
- Embed Buy buttons on any external website
- Run email broadcasts and automations (drip sequences, triggered on purchase, signup, tag, etc.)
- Issue legally compliant invoices automatically, in the seller's name
- Calculate and charge the correct VAT on each sale — EU VAT (including OSS procedure), reduced VAT rates for eBooks, and Swiss VAT — but sellers remain responsible for filing and remitting taxes to the tax authorities
- Run an affiliate program with commission management, marketplace listing, and payouts
- Watermark PDFs per-buyer to discourage unauthorized sharing
- Collect outstanding payments through an integrated debt collection service (Debtist)
- Track sales, revenue, visits, and conversion analytics
- Support teams with role-based seats and permissions
- Connect to 5,000+ apps via Zapier

## What Tentary does NOT do

- Sell or ship physical products (digital-only platform)
- Act as a marketplace for discovery — sellers bring their own traffic, Tentary hosts the storefront
- Replace full accounting/bookkeeping software (provides compliant invoices, not ledgers)
- File taxes or provide tax advice — Tentary calculates VAT correctly on invoices, but filing, remitting, and tax registration remain the seller's responsibility
- Provide a CRM, cold-email, or outbound sales tooling
- Host inbound email or mailboxes
- Offer a public REST API for developers (integrations happen via Zapier)

---

## Who uses Tentary

- **Coaches and consultants** — sell 1:1 sessions, packages, and group programs
- **Course creators** — host and sell video-based courses without a separate LMS
- **eBook authors and writers** — sell PDFs with automatic reduced-VAT calculation and per-buyer watermarks
- **Newsletter publishers** — run paid newsletters with recurring billing
- **Digital product sellers** — templates, presets, Notion systems, stock assets, software licenses
- **Small teams and agencies** — share a workspace with multiple seats under the Grow and Scale plans

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## Core features

### Product types

- **Digital download** — any file type, delivered from protected CDN; optional per-buyer PDF watermark
- **Online course** — full built-in course builder with modules, lessons, exercises, pages, and file attachments; hosted video streaming; drip content (time-released lessons); per-student progress tracking; access-controlled student area (no separate LMS needed)
- **Appointment booking (coaching)** — 1:1 sessions with Zoom-integrated calendar booking; configurable availability and buffer times between sessions; payment required before the slot is booked (paid first, then booked)
- **Membership** — access product with multiple tiers/variants (e.g. Plus/Pro); flexible billing (free, one-time, or recurring monthly/yearly); gated content area for members
- **Newsletter** — email-only products with paid or free tiers
- **Bundle** — group multiple products into one offer
- **Access / Link** — sell gated access to any external URL (Discord server, Telegram chat, webinar, private Zoom room, coaching link)
- **Direct link** — add an external link as a non-sold entry in your shop

### Checkout and payments

- Payment providers: **Stripe**, **PayPal**, **Mollie**
- Methods: credit/debit cards, Apple Pay, Google Pay, PayPal, Klarna, SEPA direct debit, iDEAL, EPS, giropay, Twint, Bancontact
- One-time, subscription (recurring), and installment payments
- Order bumps (additional offers during checkout)
- Post-purchase upsells
- Discount codes (percentage, fixed amount, expiry, usage limits)
- Cart abandonment and outstanding payment recovery flows

### Invoicing and VAT calculation

Tentary generates invoices and calculates the correct VAT on each sale. Filing and remitting taxes remains the seller's responsibility — Tentary does not file taxes or provide tax advice.

- Automatic invoice generation in the seller's name, PDF and XRechnung/ZUGFeRD formats
- Automatic credit notes for refunds and corrections (Stornorechnungen and Korrekturrechnungen)
- Correct EU VAT rates applied per sale with OSS (One-Stop-Shop) procedure support
- Reduced VAT rates for eBooks automatically applied where applicable
- Correct Swiss VAT applied on applicable sales (once the seller is Swiss-VAT registered above the CHF 100,000 threshold)
- B2B purchases with VAT ID validation (VIES) for reverse-charge invoices
- Small-business regulation (Kleinunternehmer) compliant invoice formatting
- Net vs. gross price display configurable

### Email marketing

- Broadcasts to contact lists
- Automations triggered by purchase, signup, tag, or manual enrollment (with retroactive enrollment of existing customers)
- Lead magnets — free products delivered in exchange for newsletter signup
- Segmentation by product purchased, tags, and custom attributes
- Unsubscribe and consent management
- Option to route marketing through third-party ESPs via Zapier

### Landing pages

- Drag-and-drop page builder with prebuilt sections (hero, FAQ, testimonials, countdown, video, etc.)
- Raw HTML upload — paste AI-generated HTML and host it under a chosen URL (requires custom domain)
- Shareable preview URLs
- Template library

### Storefront and branding

- Hosted storefront at `shopname.tentary.com` or custom domain
- Custom fonts, colors, buttons, and layouts
- Profile page listing all active products
- Embeddable Buy buttons and widgets for external websites
- Short shareable product URLs for social media
- White-label (removal of "Powered by Tentary") on the Scale plan

### Affiliate program

- Per-seller affiliate program — recruit affiliates and set commission rates per product
- Public affiliate marketplace (`affiliates.tentary.com`) for discoverability
- Affiliate payouts with invoice generation
- Tentary partner program — separate program for referring new sellers to Tentary itself

### Customers and orders

- Customer database with purchase history and lifetime value
- Order management (refunds, cancellations, notes)
- Per-order custom file uploads (deliver individual files to specific buyers, e.g. consultation results)
- Buyer-facing download area with login
- Subscription management (cancel, pause, payment recovery)

### Analytics and operations

- Sales and revenue dashboards
- Monthly revenue statements
- Integrated debt collection (Debtist) for outstanding invoices
- Team seats with permissions (Grow: 3, Scale: unlimited)
- Activity log

### Integrations

- **Zapier** — 5,000+ apps including Mailchimp, ActiveCampaign, ConvertKit, Brevo, Google Sheets, Notion, Slack
- **Zoom** — appointment bookings auto-create Zoom meetings
- **Stripe / PayPal / Mollie** — payment processing

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## Getting started

1. **Register** at [app.tentary.com/register](https://app.tentary.com/register) and pick your shop subdomain (`yourname.tentary.com`) — custom domain can be added later
2. **Confirm email address** via the confirmation link (~1 min)
3. **Create your first product** — pick a product type and fill in the details (~5 min)
4. **Add billing address** — required for order confirmations, invoices, and correct tax calculation (~2 min)
5. **Set up payments** — connect Stripe, PayPal, or Mollie (~5 min)
6. **Add terms & privacy** — ready-to-use templates provided for DE/AT/CH (~2 min)
7. **Publish your product** — make it visible to customers (~1 min)

Typical setup time: 15–30 minutes from signup to a published, buyable product.

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## Pricing

All plans include every core feature — unlimited products, unlimited landing pages, email marketing, affiliate program, analytics, custom domain. Plans differ only in transaction fee, team seats, and support priority.

| Plan      | Monthly | Transaction fee | Team seats | White-label | Priority support | Early access |
|-----------|---------|-----------------|------------|-------------|------------------|--------------|
| **Start** | €10     | 2.9%            | 1          | No          | No               | No           |
| **Grow**  | €29     | 1.9%            | 3          | No          | Yes              | Yes          |
| **Scale** | €99     | 0.9%            | Unlimited  | Yes         | Yes              | Yes          |

Payment-provider fees (Stripe, PayPal, Mollie) are charged separately by the provider.

**No time-limited free trial.** Unlike most SaaS, Tentary does not enforce a 14- or 30-day trial clock. Users can register (no credit card required), explore the platform, and build products for as long as they want before subscribing — billing only starts when they activate a paid plan.

**No lock-in.** No minimum term, cancel any time on a month-to-month basis, no penalty fees. If a seller leaves, Tentary support helps export their customer and order data so they can move it elsewhere.

See [tentary.com/de/pricing](https://www.tentary.com/de/pricing) (German) or [tentary.com/en/pricing](https://www.tentary.com/en/pricing) (English) for the current breakdown.

For a machine-readable version without interactive sliders: [tentary.com/pricing.md](https://www.tentary.com/pricing.md).

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## Resources

The marketing site is bilingual: German at the root (`tentary.com/…`) and English under `/en/` (`tentary.com/en/…`).

- [Website — German](https://www.tentary.com) · [Website — English](https://www.tentary.com/en/)
- [Pricing — German](https://www.tentary.com/de/pricing) · [Pricing — English](https://www.tentary.com/en/pricing)
- [Machine-readable pricing (Markdown)](https://www.tentary.com/pricing.md)
- [Features — German](https://www.tentary.com/de/features) · [Features — English](https://www.tentary.com/en/features)
- [Help Center](https://support.tentary.com)
- [Changelog](https://app.tentary.com/de/changelog)
- [Blog](https://www.tentary.com/blog)
- [Log in](https://app.tentary.com/login)
- [Register](https://app.tentary.com/register)
- Support (24/7, staffed by humans): support@tentary.com