Top Sites>Magnite - The Largest Independent Sell-Side Advertising Company

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# Magnite: The Largest Independent Sell\-Side Ad Platform

> The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV\.

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## Pages
- [About Us](https://www.magnite.com/about-us/)
- [Contact Us](https://www.magnite.com/contact-us/)
- [Purchase Requisition Terms and Conditions](https://www.magnite.com/legal/purchase-requisition-terms-and-conditions/)
- [Legal \& Privacy Policies](https://www.magnite.com/legal/)
- [Buyers](https://www.magnite.com/buyers/)
- [Sellers](https://www.magnite.com/sellers/)
- [Magnite for Every Format](https://www.magnite.com/magnite-for-every-format/)
- [Insights](https://www.magnite.com/insights/)
- [Glossary](https://www.magnite.com/glossary/)

## Posts
- [Hearst News Selects Magnite as Preferred Deal Partner for High\-Impact Formats Across Web and CTV Supply, Announces SpringServe Partnership](https://www.magnite.com/press/hearst-news-selects-magnite-as-preferred-deal-partner/)
- [Magnite, Google \& Quarter Media: Open Bidding Direct Pay delivers 270%\+ revenue uplift for Kicker](https://www.magnite.com/case-studies/magnite-google-quarter-media-open-bidding-direct-pay-delivers-270-revenue-uplift-for-kicker/)
- [Expedia Group Advertising Announces New Partnership with Magnite to Expand Programmatic Ad Offering](https://www.magnite.com/press/expedia-group-advertising-announces-new-partnership-with-magnite-to-expand-programmatic-ad-offering/)
- [AMC Global Media’s Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite ](https://www.magnite.com/press/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite/)
- [Why CTV Needs a Supply\-First Strategy: How Mediation and Segmentation Are Rewriting the Rules](https://www.magnite.com/blog/why-ctv-needs-a-supply-first-strategy-how-mediation-and-segmentation-are-rewriting-the-rules/): Mediation has become essential\. With clearer metadata, unified decisioning, and more sophisticated segmentation, publishers now have the visibility and control to let supply dictate price, not the other way around\. Magnite sees this shift across its publisher partners: the industry is moving from defensive yield management to a more deliberate, proactive, supply\-first strategy\. Here's what that evolution looks like\.

## Awards
- [Built In 100 Best Places to Work in the U\.S\. 2026](https://www.magnite.com/award/built-in-100-best-places-to-work-in-the-u-s-2026/)
- [AdWeek Tech Stack Award 2025](https://www.magnite.com/award/adweek-tech-stack-award-2025/)
- [2025 MarTech Breakthrough Awards](https://www.magnite.com/award/2025-martech-breakthrough-awards/)
- [Built In 100 Best Places to Work in the U\.S\. 2025](https://www.magnite.com/award/builtin-100-best-places-to-work-in-the-us-2025/)
- [builtin 100 Best Places to Work in the U\.S\. 2024](https://www.magnite.com/award/builtin-best-places-to-work-2024/)

## Resources
- [Political Inventory](https://www.magnite.com/resource/political-inventory/)
- [Simplifying CTV Campaigns with AI](https://www.magnite.com/resource/simplifying-ctv-campaigns-with-ai/)
- [Curation](https://www.magnite.com/resource/curation/)
- [Mediation](https://www.magnite.com/resource/mediation/)
- [Live Streaming TV](https://www.magnite.com/resource/live-streaming-tv/)

## Team Members
- [Katie Evans](https://www.magnite.com/leadership/katie-evans/)
- [Sean Buckley](https://www.magnite.com/leadership/sean-buckley/)
- [Shawna Hughes](https://www.magnite.com/leadership/shawna-hughes/)
- [Michael Barrett](https://www.magnite.com/leadership/michael-barrett/)
- [David Day](https://www.magnite.com/leadership/david-day/)

## Terms
- [Yield Optimization](https://www.magnite.com/term/yield-optimization/): The process of maximizing revenue from ad inventory by adjusting pricing strategies and inventory allocation\.
- [Yield Management](https://www.magnite.com/term/yield-management/): Strategies used by publishers to maximize revenue from their ad inventory by adjusting prices and inventory allocation\.
- [Whitelist](https://www.magnite.com/term/whitelist/): A list of approved websites or apps where an advertiser permits their ads to be displayed\.
- [Video on Demand \(VOD\)](https://www.magnite.com/term/video-on-demand-vod/): A system that enables users to stream or download video content whenever they choose rather than at a scheduled broadcast time\.
- [Video Completion Rate \(VCR\)](https://www.magnite.com/term/video-completion-rate-vcr/): The percentage of video ads that were played in their entirety compared to the number of times they were started\.

## Tags
- [CTV](https://www.magnite.com/tag/ctv/)
- [Buyer](https://www.magnite.com/tag/buyer/)
- [Seller](https://www.magnite.com/tag/seller/)
- [Publisher](https://www.magnite.com/tag/publisher/)
- [Streaming](https://www.magnite.com/tag/streaming/)

## Countries
- [USA](https://www.magnite.com/publisher-country/usa/)
- [Canada](https://www.magnite.com/publisher-country/canada/)
- [SG](https://www.magnite.com/publisher-country/sg/)
- [EU](https://www.magnite.com/publisher-country/eu/)
- [ID](https://www.magnite.com/publisher-country/id/)

## Types
- [Creative](https://www.magnite.com/publisher-type/creative/)

## Ad Formats
- [Video](https://www.magnite.com/publisher-ad-format/video/)
- [Rich Media](https://www.magnite.com/publisher-ad-format/rich-media/)

## Industries
- [FMCG](https://www.magnite.com/publisher-industry/fmcg/)
- [F\&B](https://www.magnite.com/publisher-industry/fb/)
- [Services](https://www.magnite.com/publisher-industry/services/)
- [Automobile](https://www.magnite.com/publisher-industry/automobile/)
- [Technology](https://www.magnite.com/publisher-industry/technology/)

## Creative Formats \(Rich Media\)
- [Video Static](https://www.magnite.com/publisher-creative-format-media/video-static/)
- [Hover Interactive](https://www.magnite.com/publisher-creative-format-media/hover-interactive/)
- [Slide Ad](https://www.magnite.com/publisher-creative-format-media/slide-ad/)
- [Custom Game](https://www.magnite.com/publisher-creative-format-media/custom-game/)
- [Shoppable](https://www.magnite.com/publisher-creative-format-media/shoppable/)

## Creative Formats \(Video\)
- [Branded Border End Card](https://www.magnite.com/publisher-creative-format-video/branded-border-end-card/)
- [Display to Video](https://www.magnite.com/publisher-creative-format-video/display-to-video/)
- [CTA](https://www.magnite.com/publisher-creative-format-video/cta/)
- [End Card](https://www.magnite.com/publisher-creative-format-video/end-card/)
- [Branded Border](https://www.magnite.com/publisher-creative-format-video/branded-border/)

## Optional
- [Sitemap index](https://www.magnite.com/sitemap_index.xml)