Top Sites>SVPG: Learn the Product Operating Model : Silicon Valley Product Group

# As a condition of accessing this website, you agree to abide by the following
# content signals:

# (a)  If a Content-Signal = yes, you may collect content for the corresponding
#      use.
# (b)  If a Content-Signal = no, you may not collect content for the
#      corresponding use.
# (c)  If the website operator does not include a Content-Signal for a
#      corresponding use, the website operator neither grants nor restricts
#      permission via Content-Signal with respect to the corresponding use.

# The content signals and their meanings are:

# search:   building a search index and providing search results (e.g., returning
#           hyperlinks and short excerpts from your website's contents). Search does not
#           include providing AI-generated search summaries.
# ai-input: inputting content into one or more AI models (e.g., retrieval
#           augmented generation, grounding, or other real-time taking of content for
#           generative AI search answers).
# ai-train: training or fine-tuning AI models.

# ANY RESTRICTIONS EXPRESSED VIA CONTENT SIGNALS ARE EXPRESS RESERVATIONS OF
# RIGHTS UNDER ARTICLE 4 OF THE EUROPEAN UNION DIRECTIVE 2019/790 ON COPYRIGHT
# AND RELATED RIGHTS IN THE DIGITAL SINGLE MARKET.

# BEGIN Cloudflare Managed content

User-agent: *
Content-Signal: search=yes,ai-train=no
Allow: /

User-agent: Amazonbot
Disallow: /

User-agent: Applebot-Extended
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: CloudflareBrowserRenderingCrawler
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: meta-externalagent
Disallow: /

# END Cloudflare Managed Content

# Silicon Valley Product Group: A partnership dedicated to teaching best practices to product teams and product leaders

> Build Products Customers Love\. The best companies use the product operating model to build their tech\-powered products\. We'll show you how\.

Generated by Yoast SEO v27.3, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Homepage](https://www.svpg.com/)
- [SVPG Product Masterclass](https://www.svpg.com/product-masterclass/)
- [Examples](https://www.svpg.com/examples/)
- [TRANSFORMED Leadership Workshop](https://www.svpg.com/transformed-workshop/)
- [Transformation Engagements](https://www.svpg.com/transformation-engagements/)

## Posts
- [Build to Learn vs Build to Earn](https://www.svpg.com/build-to-learn-vs-build-to-earn/)
- [Commercial vs Internal Products](https://www.svpg.com/commercial-vs-internal-products/)
- [Product Coaching and AI](https://www.svpg.com/product-coaching-and-ai/)
- [The Product Model at Google](https://www.svpg.com/the-product-model-at-google/)
- [Stakeholders and the Product Model](https://www.svpg.com/stakeholders-and-the-product-model/)

## Workshops
- [SVPG Product Masterclass](https://www.svpg.com/workshops/svpg-product-masterclass-11/)
- [SVPG Product Masterclass \- Waitlist only](https://www.svpg.com/workshops/svpg-product-masterclass-10/)
- [SVPG Product Masterclass \- Sydney](https://www.svpg.com/workshops/svpg-product-masterclass-sydney/)
- [LOVED: Product Marketing Workshop](https://www.svpg.com/workshops/loved-product-marketing-workshop-7/)
- [SVPG Product Masterclass \- Waitlist Only](https://www.svpg.com/workshops/svpg-product-masterclass-9/)

## Books
- [PRODUCT IS HARD: SVPG Box Set](https://www.svpg.com/books/product-is-hard-svpg-box-set/)
- [LOVED: How to Rethink Marketing for Tech Products](https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/)
- [TRANSFORMED: Moving to the Product Operating Model](https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/)
- [INSPIRED: How to Create Tech Products Customers Love \- 2nd Edition](https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/)
- [EMPOWERED: Ordinary People, Extraordinary Products](https://www.svpg.com/books/empowered-ordinary-people-extraordinary-products/)

## Team
- [Chris Jones](https://www.svpg.com/team/chris-jones/): Chris Jones has spent over 30 years building and leading product teams that defined new product categories at startups to F500 software companies including Lookout, Symantec, and Vontu\. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services\.

Since joining SVPG in 2015, he has advised over 200 leading companies across a range of industries that includes retail, healthcare, social media, security, manufacturing, AI, entertainment, supply chain and logistics, SaaS, EdTech, transportation, and many others\. 

- [Christian Idiodi](https://www.svpg.com/team/christian-idiodi/): Christian has been a product leader for over 15 years, building teams and developing enterprise and consumer products that have shaped companies such as CareerBuilder and Merrill Corporation as well as clients such as Starbucks, CarMax, and Macy’s\.
 
Christian is passionate about helping companies implement the discipline of product management to build world\-class products and new technologies\.

- [Marty Cagan](https://www.svpg.com/team/marty-cagan/): Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett\-Packard, Netscape Communications, and eBay\.

- [Jon Moore](https://www.svpg.com/team/jon-moore/): Jon has scaled Product across numerous verticals \(Communications, Media, Marketplaces\) and has worked within a variety of tier\-one PE and VC\-backed portfolios including KKR, USV, Wellington, Accel \& Atomico\. 

- [Jackie Spanswick](https://www.svpg.com/team/jackie-spanswick/)

## Podcasts
- [Transforming to the Product Model](https://www.svpg.com/podcasts/transforming-to-the-product-model/): Chris Jones joins Murray Robinson and Shane Gibson on the No Nonsense Agile Podcast to talk about the product operating model and the importance of cross\-functional product teams\.
- [The Concept of the Product Operating Model](https://www.svpg.com/podcasts/the-concept-of-the-product-operating-model/): Chris Jones joins Benjamin Igna on Stellar Work to describe the concept of the product operating model, and how it helps companies align with modern product practices\.
- [Telling the Story of Transformation](https://www.svpg.com/podcasts/telling-the-story-of-transformation/): Christian Idodi joins Andrew Skotzko on the Make Things That Matter podcast to discuss the role of storytelling as inspiration in product transformations\.
- [Outcomes Over Output \- The Future of Product Management](https://www.svpg.com/podcasts/outcomes-over-output-the-future-of-product-management/): Chris Jones joins Neeta Bidwai on Good Revenue to discuss the critical transitions companies need to make from output\-focused to outcome\-oriented product teams with a focus on value creation for their customers\.
- [Emotional Intelligence in Product Management](https://www.svpg.com/podcasts/emotional-intelligence-in-product-management/): Christian Idiodi joins Melissa Perri on Product Thinking to share valuable insights on how to build trust and read the room, in order to transform your organization into an empowered, customer\-focused team\.

## Videos
- [SVPG Product Therapy \- Episode \#40](https://www.svpg.com/videos/svpg-product-therapy-episode-40/): Christian and Marty reexamine coaching in the era of AI, discussing how models can now serve as practical, always\-on product coaches\. They outline where AI is effective, where human judgment still matters most, and how product thinkers can build real product sense without outsourcing their thinking\.
- [AI Product Coaching](https://www.svpg.com/videos/ai-product-coaching/): Marty Cagan joins Carmen Palmer, CEO of Women in Product, on Product Rising to share insights on using AI as a product coach \- describing how LLMs can elevate product managers and product leaders, and accelerate the shift to empowered product teams\.
- [SVPG Product Therapy \- Episode \#39](https://www.svpg.com/videos/svpg-product-therapy-episode-39/): Christian and product coach Marcus Castenfors discuss the anti\-patterns that often emerge when organizations try to move from the project model to the product model, from losing momentum and overcorrecting on autonomy, to ignoring dependencies, misaligned leadership, and treating transformation like a product\-and\-tech\-only exercise\. 
- [SVPG Product Therapy \- Episode \#38](https://www.svpg.com/videos/svpg-product-therapy-episode-38/): Christian and Lea discuss what product transformation really means in practice\. They dig into the patterns, false starts, political realities, and leadership challenges that show up repeatedly when organizations try to move to the product operating model \- and provide practical advice for tackling these issues\.
- [SVPG Product Therapy \- Episode \#37](https://www.svpg.com/videos/svpg-product-therapy-episode-37/): Christian and Chris Jones discuss how to approach stakeholders as an empowered product team\. They dig into why stakeholders often feel like the enemy, what “healthy” actually looks like in the product operating model, and how trust, context\-sharing, and outcome\-thinking change the relationship\. 

## Categories
- [Product](https://www.svpg.com/insights/product-articles/)
- [Product Management](https://www.svpg.com/insights/product-management-articles/)
- [Product Culture](https://www.svpg.com/insights/product-culture-articles/)
- [Product Operating Model](https://www.svpg.com/insights/product-operating-model-articles/)
- [Product Development](https://www.svpg.com/insights/product-development-articles/)

## Tags
- [product management](https://www.svpg.com/tag/product-management/)
- [product discovery](https://www.svpg.com/tag/product-discovery/)
- [product operating model](https://www.svpg.com/tag/product-operating-model/)
- [product model](https://www.svpg.com/tag/product-model/)
- [product leadership](https://www.svpg.com/tag/product-leadership/)

## Optional
- [Sitemap index](https://www.svpg.com/sitemap_index.xml)