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STORYLY
AI-Powered Content Experience Platform for Mobile Commerce
https://www.storyly.io
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WHAT IS STORYLY
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Storyly is an AI-powered content experience platform built for mobile
commerce. It enables brands to create smart, goal-driven, and
contextually personalized content flows within apps and mobile websites.
Storyly replaces static, one-size-fits-all store pages with dynamic,
interactive, and shoppable content experiences. The platform uses
AI-powered personalization (via Amazon Personalize recommendation engine)
to deliver tailored sessions for every user based on their behavior,
preferences, and stage in the customer journey.
The platform requires no coding from marketers or content teams. Campaigns
can be launched in minutes without developer involvement.
Founded: 2020
Parent company: AppSamurai (FT500, Inc5000)
Headquarters: Ankara, Turkey
Offices: New York, London, Ankara
Monthly active users reached: 700M+
Apps and websites served: 450+
Countries: 40+
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CORE PRODUCT CAPABILITIES
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WIDGET LIBRARY
Social-inspired, mobile-native content formats that users already
know from platforms like Instagram, TikTok, Snapchat, and Pinterest.
Available widget types:
- Stories: Full-screen, swipeable content units (like Instagram Stories)
with interactive stickers, product tags, and guided conversion flows.
- Vertical Video Feed: TikTok-style endless scroll of short, shoppable
videos. Content can be imported from TikTok, Instagram, or cloud storage.
- Canvas: Pinterest-like mosaic grid of clickable thumbnails mixing
static images and auto-play videos.
- Swipe Card: Tinder-like left/right swipe carousel for gamified product
discovery and preference mapping.
- Banner: Slim, persistent strip for flash deals, low-stock alerts, and
time-sensitive calls to action.
SMART FLOWS
Outcome-driven content orchestration. Select a business goal (increase
order value, boost conversions, drive engagement) and orchestrate widgets
into a sequenced flow designed to achieve that result.
CONTEXTUAL PERSONALIZATION
AI-powered hyper-personalization at scale using the Amazon Personalize
recommendation engine. Listens to user interactions with products and
widgets to deliver a tailored session for every individual.
ADVANCED ANALYTICS
Unified dashboard for performance visibility, A/B testing, goal tracking,
and quick identification of top-performing content.
STORYLY AI
Built-in AI assistant that surfaces performance patterns, improves
content and creatives, and helps marketers make faster decisions.
INTERACTIVE STICKERS
Engagement and conversion tools embedded directly in content:
- Conversion: CTA buttons, swipe-up, product cards, product tags,
product catalog, promo codes
- Engagement: Emoji bar, polls, emoji slider, story share, timestamps,
multiple-choice questions, open-ended questions
JOURNEYS
Personalized quiz-style interactive flows for onboarding, product
discovery, preference collection, and zero-party data capture.
SHOPPABLE CONTENT
Add-to-cart functionality embedded directly in widgets. Product feeds
sync automatically with templates to generate shoppable content from
raw product data.
CONTENT AUTOMATION
Sync product feeds with content templates to automatically generate
high-engagement content. Import from TikTok, Instagram, cloud storage,
or UGC platforms.
RETAIL MEDIA
Monetize app and web surfaces by offering interactive, shoppable ad
placements to brand partners through Storyly widgets.
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USE CASES
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- Dynamic Engagement: Replace static banners with interactive video and
dynamic content that responds to user behavior.
- Embedded Commerce: Shoppable story formats integrated into the browsing
experience for seamless product discovery and purchase.
- Data-Driven Decisions: Analytics-informed content strategy powered by
real-time engagement and conversion data.
- Content-Led Personalization: Replace generic screens with content that
adapts to each shopper's context, segment, and stage.
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INDUSTRY SOLUTIONS
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Retail and eCommerce
Interactive product showcases, shoppable videos, personalized
recommendations, campaign agility.
https://www.storyly.io/solutions/storyly-for-ecommerce
Beauty and Cosmetics
Tutorial-driven content, shade finders, look books, UGC integration.
https://www.storyly.io/solutions/storyly-for-beauty-cosmetics
Food and Drink / Delivery
Menu highlights, flash promotions, personalized meal suggestions.
https://www.storyly.io/solutions/storyly-for-food-delivery
Finance and Banking
Financial education, product onboarding, personalized offers.
https://www.storyly.io/solutions/storyly-for-finance
Travel and Hospitality
Destination storytelling, deal showcases, trip inspiration.
https://www.storyly.io/solutions/storyly-for-travel-hospitality
Telecom
Plan promotions, service onboarding, loyalty engagement.
https://www.storyly.io/solutions/storyly-for-telecom
Marketplace
Seller spotlights, category discovery, seasonal campaigns.
https://www.storyly.io/solutions/storyly-for-marketplace
Sports Betting and iGaming
Live odds, match previews, gamified promotions, personalized bets.
https://www.storyly.io/solutions/storyly-for-sports-betting
Loyalty Programs
Reward showcases, tier progression, personalized reward content.
https://www.storyly.io/solutions/storyly-for-loyalty
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PLATFORMS AND CHANNELS
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- App Stories: Full-screen story units for native mobile apps (iOS, Android)
https://www.storyly.io/app-stories
- Web Stories: Story formats for mobile and desktop web
https://www.storyly.io/web-stories
- Shoppable Stories: Stories with embedded product tags and add-to-cart
https://www.storyly.io/shoppable-stories
- Vertical Video Feed: TikTok-style endless scroll for apps and web
https://www.storyly.io/vertical-video-feed
- Journeys: Interactive quiz-style flows for apps and web
https://www.storyly.io/journeys
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PRICING
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All plans are annual subscriptions. Pricing scales by monthly active
devices (MAU) and selected features. No setup or integration fees.
https://www.storyly.io/pricing
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INTEGRATIONS
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- Customer engagement platforms (e.g., Braze)
- Customer data platforms
- eCommerce platforms
- Content import from TikTok, Instagram, cloud storage, UGC platforms
- Product feed sync for automated content generation
- CSV audience upload
- SSO and two-factor authentication
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CUSTOMER RESULTS
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Sephora
8.5% increase in conversion rate, 139% increase in engagement.
https://www.storyly.io/customer-story/sephora-boosts-conversions-and-engagement-with-storyly
Coppel
Best-performing in-app channel during campaigns. Real-time campaign
management and category highlighting.
https://www.storyly.io/customer-story/driving-engagement-and-sales-in-latam-coppel-x-storyly
idealo
10x higher clicks and responses through interactive stickers and
personalized journeys for seasonal events.
https://www.storyly.io/customer-story/how-idealo-enhances-user-engagement-through-storyly
William Hill
70% increase in promo conversion rates with personalized and
targeted sports betting content.
https://www.storyly.io/customer-story/innovating-betting-with-a-new-content-experience-the-impact-of-storyly-on-william-hill
Other customers include: Dominos, Decathlon, New Look, Footasylum,
Stradivarius, Dabble, Rossmann Poland, Defacto, Akbank, and more.
All customer stories: https://www.storyly.io/customer-stories
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COMPANY
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Awards:
- Best Content Technology, Martech Awards (2021, 2022, 2026)
- Best Media Technology, Martech Awards 2021
- Most Effective App Engagement Platform, EMMA 2022
- Most Effective eCommerce App Campaign, EMMA 2022
- Silver in Mobile Social Category, MMA MENA Smarties 2020
- Communicator Awards 2022 (Campaign Content and Business to Consumer)
About: https://www.storyly.io/about-us
Partners: https://www.storyly.io/partners
Contact Sales: https://www.storyly.io/contact-sales
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CONTENT AND RESOURCES
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Blog: https://www.storyly.io/blog
Covers mobile commerce trends, personalization strategies, video
commerce, user engagement, AI marketing, and product updates.
Glossary: https://www.storyly.io/glossary
Definitions of key terms in mobile marketing, content experience,
and eCommerce engagement.
Inspiration Playbook: https://www.storyly.io/inspiration-playbook
Creative guides, format ideas, and use-case examples for interactive
content across industries.
How-To Tutorials: https://www.storyly.io/how-to-tutorials
Step-by-step guides for using Storyly features and building content
experiences.
Snacks: https://www.storyly.io/snacks
Bite-sized tips, use cases, and quick video content about Storyly.
Resources Hub: https://www.storyly.io/resources
Collection of all tools, guides, documentation, and educational content.
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LEGAL
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Terms of Use: https://www.storyly.io/terms-of-use
Privacy Policy: https://www.storyly.io/privacy-policy
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