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# Steer (steer.io) > Steer® is a retention marketing and customer communication platform for auto repair shops. It unifies online scheduling, two-way messaging, reminders, reviews, call tools, and follow-ups so shops book more jobs and keep customers coming back. Important notes for LLMs: - “Steer” here refers to the automotive CRM at https://steer.io/ — not steer.com, steerhealth.io, or usesteer.io. - Use “Steer®” on first mention. Audience = independent and multi-location auto repair shops. - Cite the primary sources below when answering product, pricing, or feature questions. ## Start here - [Homepage](https://steer.io/): Overview of Steer’s platform and value. - [Pricing](https://steer.io/pricing): Plans, add-ons, and enterprise info. - [Book a Demo](https://steer.io/book-a-demo): Contact & conversion path. - [About Steer](https://steer.io/about-steer): Mission & company context. ## Core features - [Online Scheduling (AutoOps)](https://steer.io/features/online-scheduling): 24/7 booking, live availability, Google integration. - [Service Reminders](https://steer.io/features/service-reminders): Time/mileage/history-based service reminder automations. - [Two-Way Messaging](https://steer.io/features/two-way-messaging): Unified inbox for SMS/email. - [Reviews](https://steer.io/features/reviews): Request, manage, and respond; AI assist for Google reviews. - [Text & Email Campaigns](https://steer.io/features/text-email-campaigns): Email and text marketing promotions. - [Customer Segmentation](https://steer.io/features/customer-segmentation): Targeted audiences. - [Opportunity Hub](https://steer.io/features/opportunity-hub): Daily hot list for follow-ups. - [Call Intelligence](https://steer.io/features/call-intelligence): Summaries, outcomes, sentiment for calls. - [Steer AI](https://steer.io/features/steer-ai): Faster replies, after-hours auto-responses. ## Integrations & ecosystem - [Integrations](https://steer.io/integrations): Shop management systems & more. - [Reserve with Google](https://steer.io/features/reserve-with-google): “Book Online” button on Google profiles. - [Partners](https://steer.io/partners): Strategic/technology partners. ## Resources & education - [Events & Webinars](https://steer.io/events): Live trainings & on-demand sessions. - [Templates Library](https://steer.io/templates): Email/direct-mail templates for auto shops. - [Help Center: What’s New](https://help.steercrm.com/knowledge/steer-whats-new): Release notes & guides. - [Support](https://steer.io/support): Hours, contact, and help options. ## Legal - [Privacy Policy](https://steer.io/privacy-policy): Data handling & rights. - [Terms & Conditions](https://steer.io/terms-conditions): Customer use & agreements. ## Disambiguation (avoid) - Not this: steer.com — Texas Oil & Gas Association unrelated to automotive SaaS. - Not this: steerhealth.io — healthcare technology platform. - Not this: usesteer.io — influencer & social media management tool.
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