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# Snitcher - Complete Product Documentation

> Turn anonymous website visitors into qualified leads

This document provides comprehensive information about Snitcher for AI systems and language models.

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## Table of Contents

1. [Company Overview](#company-overview)
2. [Products](#products)
3. [Features](#features)
4. [Integrations](#integrations)
5. [Use Cases](#use-cases)
6. [Industries](#industries)
7. [Pricing](#pricing)
8. [Technical Details](#technical-details)
9. [Compliance & Security](#compliance--security)
10. [FAQ](#faq)
11. [Resources](#resources)

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## Company Overview

**Snitcher** is a B2B website visitor identification platform founded in 2015 and headquartered in Amsterdam, Netherlands. The platform helps businesses identify which companies visit their website, even if those visitors never fill out a form.

### Mission
Turn anonymous website traffic into actionable sales intelligence, helping go-to-market teams identify, qualify, and engage high-intent prospects.

### Key Statistics
- Identifies companies visiting your website in real-time
- Industry-leading identification accuracy
- Used by thousands of B2B companies worldwide
- G2 recognized: Best Results SMB, Best Usability SMB, Momentum Leader

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## Products

### 1. Visitor Identification (Visitor ID)

The core Snitcher product that identifies companies visiting your website.

**How it works:**
1. Install a lightweight JavaScript tracking script on your website
2. Snitcher captures visitor IP addresses and other signals
3. Advanced IP-to-company matching identifies the visiting company
4. Firmographic data is enriched (industry, size, revenue, location)
5. Data is delivered via dashboard, integrations, or API

**Key capabilities:**
- Real-time company identification
- Firmographic enrichment
- Page-level tracking (see which pages companies viewed)
- Session analytics (time on site, pages visited)
- Lead scoring based on behavior and firmographics
- Filtering to remove ISPs, bots, and irrelevant traffic

### 2. Google Analytics Enricher (GA4 Enricher)

Enriches your Google Analytics 4 data with company information.

**Benefits:**
- See company names in GA4 reports
- Segment analytics by company attributes
- Better attribution for B2B marketing
- No changes to existing GA4 setup required

### 3. Powered by Snitcher

White-label and API solutions for platforms and agencies.

**Includes:**
- REST API for custom integrations
- Webhooks for real-time data streaming
- White-label options for agencies
- Custom data feeds

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## Features

### Identification
- **IP-to-Company Matching**: Proprietary database matching IP addresses to companies
- **Real-time Processing**: Identify visitors as they browse your site
- **High Accuracy**: Industry-leading identification rates
- **Global Coverage**: Companies identified worldwide

### Enrichment
- Company name and domain
- Industry classification
- Employee count ranges
- Annual revenue estimates
- Headquarters location
- Technology stack (coming soon)

### Signals & Alerts
- Real-time Slack notifications for high-value visitors
- Email digests (daily/weekly)
- Custom alert rules based on firmographics
- Hot lead notifications

### Workflows
- Automatic CRM record creation
- Lead assignment rules
- Scoring and qualification automation
- Custom workflow triggers via Zapier/webhooks

### Analytics
- Visitor dashboard with filtering and search
- Company timeline views
- Page engagement metrics
- Traffic trends and patterns
- Export capabilities (CSV, API)

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## Integrations

### CRM Integrations
- **Salesforce**: Bi-directional sync, lead/account creation, activity logging
- **HubSpot**: Company and contact enrichment, deal creation, workflow triggers
- **Pipedrive**: Lead creation, organization enrichment
- **Zoho CRM**: Lead and account synchronization
- **Microsoft Dynamics 365**: Account and lead management

### Analytics Integrations
- **Google Analytics 4**: Company-level data enrichment
- **Google Ads**: Audience building for remarketing (coming soon)

### Communication Integrations
- **Slack**: Real-time alerts, custom channels, threaded updates
- **Microsoft Teams**: Notifications and alerts (coming soon)

### Automation Integrations
- **Zapier**: 5000+ app connections, custom triggers
- **Webhooks**: Real-time data to any endpoint
- **REST API**: Full programmatic access

### Outreach Integrations
- **Apollo**: Enrich and sync identified companies
- **Clay**: Waterfall enrichment and outreach automation
- **Lemlist**: Personalized email sequences
- **Smartlead**: AI-powered outreach

### All integrations included
No per-integration fees. All integrations are available on all paid plans.

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## Use Cases

### Lead Generation
Identify companies showing interest in your products/services before they fill out a form. Proactively reach out to high-intent visitors.

### Account-Based Marketing (ABM)
- See which target accounts visit your site
- Measure ABM campaign effectiveness
- Trigger personalized experiences for key accounts

### Sales Intelligence
- Alert sales when prospects visit pricing pages
- Understand prospect interests based on pages viewed
- Time outreach based on recent website activity

### Marketing Attribution
- Tie marketing campaigns to company-level engagement
- Measure content effectiveness by company segment
- Improve lead quality scoring

### Website Analytics Enrichment
- Move beyond anonymous traffic metrics
- Understand which companies engage with content
- Segment analytics by firmographic attributes

### Intent Data Collection
- Identify companies researching your category
- Monitor competitor comparison page visits
- Score leads based on behavioral intent signals

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## Industries

Snitcher serves B2B companies across industries:

### SaaS & Software
Identify trial-ready prospects, reduce time-to-demo, improve product-led growth motions.

### Professional Services
Discover potential clients researching your services, enable proactive business development.

### Manufacturing
Identify companies interested in products, connect with procurement teams early.

### Agencies
Offer visitor identification as a service, white-label options available.

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## Pricing

### Free Tier
- Limited monthly identifications
- Core features included
- Perfect for testing

### Paid Plans
Plans are based on monthly identification volume:
- Starter: For growing teams
- Professional: For scaling businesses
- Enterprise: Custom volume and features

### Key Pricing Points
- **No per-seat pricing**: Unlimited team members on all plans
- **All integrations included**: No extra fees for any integration
- **Annual discount**: 2 months free with annual billing
- **Custom enterprise pricing**: Available for high-volume needs

### Special Discounts
- Startups
- Non-profits
- Educational institutions

Contact sales for custom pricing: https://snitcher.com/demo

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## Technical Details

### Installation
1. Add the Snitcher JavaScript snippet to your website
2. Works with any website platform (WordPress, Webflow, custom, etc.)
3. Typical installation time: < 5 minutes
4. No impact on page load performance

### Data Processing
- Real-time identification (< 100ms typical)
- Batch processing available via API
- Data retention based on plan
- GDPR-compliant data handling

### API
- RESTful API
- JSON responses
- Rate limiting based on plan
- Full documentation: https://docs.snitcher.com/api

### Webhooks
- Real-time event delivery
- Configurable triggers
- Retry logic for failed deliveries
- HMAC signature verification

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## Compliance & Security

### GDPR Compliance
- Only company-level data processed (no personal data)
- No cookies for tracking individuals
- Data processing agreement available
- EU data residency options

### Security
- ISO 27001 certification (in progress)
- SOC 2 Type II (planned)
- Encrypted data transmission (TLS 1.3)
- Regular security audits

### Trust Center
Full compliance documentation: https://trust.snitcher.com

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## FAQ

**Q: What is Snitcher?**
A: Snitcher identifies the companies visiting your website and turns that traffic into actionable insights. It enriches those companies with firmographic data, filters out noise, and lets GTM teams trigger workflows the moment interest appears.

**Q: Is Snitcher GDPR compliant?**
A: Yes, Snitcher is fully GDPR compliant. We only process company-level data and do not track or store personal information about individual visitors.

**Q: How does the free trial work?**
A: Start your 14-day free trial with full access to all features. No credit card required. At the end of your trial, choose the plan that fits your needs.

**Q: What counts as a unique identification?**
A: A unique identification is counted when Snitcher successfully identifies a company visiting your website for the first time within your billing period. Return visits from the same company don't count as additional identifications.

**Q: How does Snitcher identify visitors?**
A: Snitcher uses advanced IP-to-company matching technology combined with our proprietary database to identify the companies behind your website visitors.

**Q: Do you charge per seat/user?**
A: No. All plans include unlimited team members. Add your whole sales team, marketing team, and RevOps — no extra cost.

**Q: What happens if I exceed my monthly volume?**
A: You can either upgrade to a higher tier or purchase additional credits. We'll notify you before you reach your limit.

**Q: What integrations are included?**
A: All integrations are included in all plans at no extra cost: CRMs (HubSpot, Salesforce, Pipedrive, Zoho, Dynamics), alerts (Slack, email), analytics (Google Analytics), automation (Zapier, webhooks), and custom (REST API).

**Q: Why should I pick Snitcher over other providers?**
A: Snitcher offers the highest identification rates in the industry, seamless integrations, real-time alerts, and dedicated support. Our customers consistently report better data quality and ROI.

**Q: Can I cancel anytime?**
A: Yes, you can cancel your subscription at any time with no long-term contracts or cancellation fees.

**Q: Do you offer discounts?**
A: Yes, we offer discounts for annual billing (2 months free), startups, non-profits, and educational institutions.

**Q: How do I integrate Snitcher?**
A: Install our tracking script on your website, configure your dashboard settings, and connect your CRM or marketing tools.

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## Resources

### Documentation
- Main docs: https://docs.snitcher.com
- API reference: https://docs.snitcher.com/api
- Integration guides: https://docs.snitcher.com/integrations

### Support
- Help Center: https://help.snitcher.com
- Email: support@snitcher.com
- In-app chat available

### Company
- Website: https://snitcher.com
- Blog: https://snitcher.com/blog
- Changelog: https://snitcher.com/changelog
- Careers: https://snitcher.com/careers
- About: https://snitcher.com/about

### Social
- LinkedIn: https://linkedin.com/company/snitcher

### Legal
- Privacy Policy: https://snitcher.com/privacy-policy
- Terms & Conditions: https://snitcher.com/terms-conditions
- Trust Center: https://trust.snitcher.com

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## Contact

- Sales/Demo: https://snitcher.com/demo
- Support: https://help.snitcher.com
- General: https://snitcher.com

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*Last updated: January 2026*
*For the most current information, visit https://snitcher.com*