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# SMPS Website

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## Posts

- [Membership Corner: February 2026](https://www.smps.org/2026/01/28/membership-corner-february-2026/) - Welcome to February, chapter leaders! Here are a few membership-related resources that may come in handy.Membership Open Office Hours:Every other Thursday, from 3:30-4:30pm, ET and HQ staff is available to answer your membership, re:Members, and Bill Highway questions. If you don’t see the invite on your calendar, please email membership@smps.org.Membership Chapter Activity Notification Emails: We
- [SMPS Membership Corner](https://www.smps.org/2025/07/02/smps-membership-corner/) - Within the SMPS Membership Corner, you’ll find information, resources, and tidbits all about, you guessed it, membership retention and recruitment! In this issue, learn more about chapter queries, demographic reports, measuring member satisfaction, and sharing feedback with HQ.Chapter queries: In case you missed the SMPS HQ email on July 1, chapter queries (formerly known as
- [Membership Corner: November 2025](https://www.smps.org/2025/10/31/membership-corner-november-2025/) - Welcome to November, chapter leaders! Whether you’re the chapter membership chair or responsible for recruiting and retaining members and/or delivering membership value, this may be for you!Membership and re:Members Office Hours: Most Thursdays, 3:30-4, ET. This is optional and available should you have any questions.Membership Prospects: As a reminder, your non-member data should be sent to memberprospects@smps.org.
- [Membership Corner: October 2025](https://www.smps.org/2025/09/29/membership-corner-october-2025/) - Welcome, chapter volunteer leaders! Whether you’re the chapter membership chair or responsible for recruiting and retaining members and/or delivering membership value, this may be for you!Membership Fun Fact: What percentage of our members have at least 20 years with SMPS and what percentage have at least 16-20? The answer is 8% and 4%, respectively. How is
- [Membership Corner: December 2025](https://www.smps.org/2025/12/02/membership-corner-december-2025/) - Welcome to December, chapter leaders! Here are a few membership-related resources that may come in handy.Member Directory: Thanks to our amazing community, the MySMPS Membership Directory is more powerful than ever. The directory has evolved and now you can search for members using several additional filters, including Fellow and CPSM designations. Please share the news with your
- [SMPS Member Spotlight: Jess Gillette](https://www.smps.org/2026/02/17/smps-member-spotlight-jess-gillette/) - In our member spotlight, Jess Gillette, CPSM, sat down for a virtual chat with SMPS. Jess, who’s communications and marketing director for Associated Builders & Contractors – Virginia, has been in the AEC industry for 12 years and an SMPS member since 2015. Please share some recent professional-related news that you’re proud of. Becoming SMPS
- [Congrats to the New SMPS CPSMs](https://www.smps.org/2025/11/04/congrats-to-the-new-smps-cpsms/) - Congratulations to the following professionals who recently became SMPS Certified Professional Services Marketers (CPSMs). They join a group of close to 1300 professionals who’ve made a commitment to professional excellence, career advancement, and pursuit of knowledge through the Domains of Practice. [table id=19 /]
- [From Insight to Action—and What’s Next for Emerging Trends](https://www.smps.org/2026/02/06/from-insight-to-action-and-whats-next-for-emerging-trends/) - When the SMPS Foundation launched the Emerging Trends in AEC Marketing and Business Development research, the goal was clear: deliver insight that helps marketers and business developers better understand what’s changing in our profession—and what to do about it.What we couldn’t fully predict was just how much momentum that research would generate across the SMPS
- [Celebrating Black History Month](https://www.smps.org/2026/02/06/celebrating-black-history-month/) - Honoring Those Who’ve Paved the WaySome of the most powerful contributions to our world were made quietly, without headlines, recognition, or celebration. They exist in the systems we rely on every day, guiding, protecting, and moving us forward, often without others knowing who made them possible. That truth is what this season of reflection is
- [Money Matters: January 2026](https://www.smps.org/2026/01/27/money-matters-january-2026/) - Financial Updates and Best Practices for ChaptersOverviewThe Society recently finished its new fiscal year. HQ did a fantastic job this year bringing in revenue and controlling expenses. Barring any unforeseen circumstances, we will finish the year in the black with some reserves to put towards existing content, programming, and new initiatives. Amplify A|E|C and AEC.AI
- [Now and Next: January 2026](https://www.smps.org/2026/01/29/now-and-next-january-2026/) - In the middle of January, the Society’s volunteer leaders and staff members met at SMPS HQ in Alexandria, VA, for its board of directors meeting. Here are a few highlights from the meeting: What’s Happening Now: Strengthening Financial Stewardship and Governance: The board reviewed finance committee updates, key financial reports, and ongoing work related to
- [Celebrating Achievements and Contributions](https://www.smps.org/2026/01/20/celebrating-achievements-and-contributions/) - Anita L. Smith, who’s manager of advancement and recognition at SMPS, recently chatted with her HQ colleagues about several SMPS programs. During the conversation, Anita shared her thoughts (and enthusiasm!) about these honors and how they’re a great way to celebrate achievements and contributions of members and their firms. What inspired SMPS to create the
- [Culture Is Our Competitive Advantage](https://www.smps.org/2026/01/13/culture-is-our-competitive-advantage/) - As I begin my term as president of SMPS, I’ve spent time reflecting on what truly makes this organization special. Not the programs alone. Not the conferences or certifications. And not even the impressive body of knowledge we collectively bring to the AEC industry. What stands out most—what has always stood out to me—is
- [AI Can’t Write Your Story](https://www.smps.org/2025/12/11/ai-cant-write-your-story/) - AI Can’t Write Your Story—But It Can Give You Time to Tell It Article written by Janelle Poisel, director of content at OpenAsset. Proposal writing has always been the heartbeat of AEC marketing. But for many, it’s also the source of some of the biggest headaches. Between tight deadlines, internal reviews, and endless data hunts,
- [Embrace Change To Drive Growth and Innovation](https://www.smps.org/2025/11/19/embrace-change-to-drive-growth-and-innovation/) - I’m not sure who said the phrase first, but it’s worth repeating: The only constant is change. Change shows up everywhere, often without our approval or permission. Sometimes a new technology or competitor makes us take notice. Other times, it’s a bump in the road we didn’t expect. The reality, not only in business but
- [Cut Through the Noise: Turn Action Into Impact](https://www.smps.org/2025/10/17/cut-through-the-noise-turn-action-into-impact/) - It’s an exciting time. We have easy access to relevant content that’s atomically delivered to us wherever and whenever. Tips, tricks, and video snippets cater to solving our latest pain point … or at least address our most recent search history. Sometimes though, that excitement is just noise. It’s only human to get pulled into
- [SMPS Member Spotlight: Dorothy Verdon](https://www.smps.org/2025/10/15/smps-member-spotlight-dorothy-verdon/) - In our member spotlight, Dorothy Verdon, CPSM, recently sat down for a virtual chat with SMPS. Dorothy, who’s owner of Bright Bunny Communications, has been in the A/E/C industry since 1978 and an SMPS member since 1986. In this spotlight, she shares more about her career and why SMPS membership is important to her. Please
- [Multitasking: Helpful or a Hindrance?](https://www.smps.org/2025/09/25/multitasking-helpful-or-a-hindrance/) - Today, business is moving faster than ever, tempting us to juggle numerous projects at once to keep up. We often think of multitasking as a skill, a badge of honor, and something we brag about. But it’s time to rethink this narrative. On the big screen and in real life, I’ve yet to see a
- [How Infrastructure Engineering Inc. Fosters Professional Excellence](https://www.smps.org/2025/09/24/how-infrastructure-engineering-inc-fosters-professional-excellence/) - At SMPS, we’re proud to see firms embracing a culture of professional development and excellence that advances careers and organizational success. Infrastructure Engineering Inc. (IEI) exemplifies this commitment. By supporting their marketing and business development team to pursue the Certified Professional Services Marketer (CPSM) designation, IEI is investing in strategic growth and elevating the role
- [SMPS Now and Next: August 2025](https://www.smps.org/2025/09/15/smps-now-and-next-august-2025/) - From August 27-29, 2025, the Society’s volunteer leaders and staff members met at SMPS HQ in Alexandria, VA, for a board of directors meeting. Here are a few highlights: What’s Happening Now: Solidifying the 2026 budget structure: The board engaged in thorough discussions on the draft 2026 budget, supported by a finance committee update and
- [Leading With Purpose](https://www.smps.org/2025/09/15/leading-with-purpose/) - I am filled with gratitude and awe. Over the past year, we have not only honored our legacy but stretched toward our future with boldness, strategy, and unity. When I began this journey as your Society president last September, I reflected on one simple truth: Progress is rarely perfect. But imperfect doesn’t mean ineffective. In
- [Meet the 2026 Leadership of SMPS](https://www.smps.org/2025/09/11/meet-the-2026-leadership-of-smps/) - The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve on the SMPS and SMPS Foundation boards. We had a strong selection of applications which provided the Nominations and Elections Committee with a strong group of qualified individuals to consider. In accordance with the SMPS
- [CPSM – A Legitimate Measure of Professional Competence](https://www.smps.org/2025/09/08/cpsm-a-legitimate-measure-of-professional-competence/) - In today’s competitive A/E/C industry, the role of the professional services marketer has evolved into a highly strategic and specialized discipline. The Certified Professional Services Marketer (CPSM) designation offers a benchmark of excellence—one that confirms not just experience, but deep knowledge, strategic thinking, and a commitment to elevating the marketing profession within the built and
- [Money Matters: August 2025](https://www.smps.org/2025/09/02/money-matters-august-2025/) - Financial Updates and Best Practices for Chapters OverviewThe Society is more than halfway through the new fiscal year. Our expenses are under control and the income statement is in the black. Nandi Rice at HQ has been a rock star bringing in sponsors. And the HQ team and Amplify A|E|C Conference Committee shattered their goals
- [Membership Corner: August 2025](https://www.smps.org/2025/08/19/membership-corner-august-2025/) - Within the SMPS Membership Corner, you’ll find information, resources, and tidbits all about, you guessed it, membership retention and recruitment! In this issue, get an update on StarChapter, membership outreach, and chapter queries.Star Chapter Update: The development to upload your active member roster and regional conference list is underway. As part, you will eventually receive the
- [Moving Insights to Impact](https://www.smps.org/2025/08/14/moving-insights-to-impact/) - Moving Insights to Impact (hint, it’s based on your actions).Last week at Amplify A|E|C, the SMPS Foundation delivered our first annual Emerging Trends in A/E/C Marketing and Business Development report. The Foundation also took a deep-dive look at the state of Client Experience (CX) in the A/E/C Industry. Developing this annual research program for our members
- [SMPS Spotlight: Valerie Puchades](https://www.smps.org/2025/08/14/smps-spotlight-valerie-puchades/) - In our member spotlight, Valerie Puchades, FSMPS, CPSM, recently sat down for a virtual chat with SMPS. Valerie, who’s a partner at CVG, has been an SMPS member since 2009. In this spotlight, she shares more about her career and why SMPS membership is important to her. How long have you worked in the A/E/C
- [Congratulations to our 2025 winners and honorees](https://www.smps.org/2025/08/13/congratulations-to-our-2025-winners-and-honorees/) - At Amplify A|E|C in Columbus, OH, we recognized and congratulated winners and honorees of several awards programs. Here’s to their achievements in leadership, creativity, and innovation!2025 Weld Coxe Marketing Achievement Award: Brad Thurman, PE, FSMPS, CPSM2025 Chapter President of the Year: Olivia S. Farquharson, CDMP, PCM, from SMPS New York2025 Marketing Communications Awards (MCAs)MCA People’s Choice Award:
- [SMPS Recognizes KW Landscape Architects as the 2025 Marketing Innovation Firm of the Year](https://www.smps.org/2025/08/07/smps-recognizes-kw-landscape-architects-as-the-2025-marketing-innovation-firm-of-the-year/) - SMPS is pleased to announce that KW Landscape Architects has been honored with the 2025 Marketing Innovation Firm of the Year Award. This award recognizes an SMPS member’s firm for its outstanding innovation in their marketing.KW Landscape Architects (KW) is a professional landscape architecture firm with offices in Austin, Houston, Indianapolis, and San Antonio. Their
- [SMPS Recognizes Brad Thurman With Its Highest Honor](https://www.smps.org/2025/08/07/smps-recognizes-brad-thurman-with-its-highest-honor/) - SMPS is pleased to announce that Brad Thurman, PE, FSMPS, CPSM, has been honored with the 2025 Weld Coxe Marketing Achievement Award (WCMAA). Brad, a member of SMPS Oklahoma and principal and chief marketing officer at Wallace Design Collective, accepted his award during Amplify A|E|C in Columbus, OH.Brad’s career spans four decades across the A/E/C
- [Olivia S. Farquharson Named Chapter President of the Year](https://www.smps.org/2025/08/07/olivia-farquharson-named-chapter-president-of-the-year/) - SMPS is pleased to announce that Olivia Farquharson, CDMP, PCM, has been recognized as the 2025 Chapter President of the Year. Olivia was honored at Amplify A|E|C, the Society’s annual conference, in Columbus, OH.As SMPS New York’s president from 2023-2024, Olivia led with vision and resilience. During her tenure, she ensured cohesion, mentored volunteers, and
- [SMPS Recognizes Marty Glaske as 2025 SMPS Catalyst Business Developer of the Year](https://www.smps.org/2025/08/07/smps-recognizes-marty-glaske-as-2025-smps-catalyst-business-developer-of-the-year/) - SMPS is pleased to announce that Marty Glaske, MA, CMIT, has been honored with the 2025 Catalyst Business Developer of the Year Award. This SMPS award recognizes an outstanding business developer with 11+ years’ experience.Marty, who’s an active member of SMPS San Diego, is executive vice president, client development at Gafcon. He accepted the award
- [SMPS Recognizes Dacota Griffin as 2025 Emerging Leader of the Year](https://www.smps.org/2025/08/07/smps-recognizes-dacota-griffin-as-2025-emerging-leader-of-the-year/) - SMPS is pleased to announce that Dacota Griffin has been honored with the 2025 Emerging Leader of the Year Award. This SMPS award honors rising marketing professionals who are demonstrating exceptional leadership at their firm. Dacota, who works at GEI Consultants as their national water sector marketing manager, is passionate about the Society, his career, and
- [Reflecting on Purpose](https://www.smps.org/2025/07/23/reflecting-on-purpose/) - On July 1, 2024, I stepped into the role of CEO with gratitude, responsibility, and maybe an extra coffee or two. Every day, and often hourly, I reflect on the purpose behind SMPS: transforming business through marketing leadership. Our mission is part of every conversation with firm leaders, Society volunteers, and alliance partners. At its
- [The Society's Digital Transition](https://www.smps.org/2025/07/16/the-societys-digital-transition/) - One month ago on June 16, SMPS transitioned to a new database system, and we wanted to give an update. At the Society, it’s not the first time we’ve flipped the script (and the switch!) to provide better tools and resources for our members.While we always strive for seamless transitions, things don’t always go perfectly.
- [Thank You, 2025 MCA Judges](https://www.smps.org/2025/08/13/thank-you-2025-mca-judges/) - In spring 2025, A/E/C professionals dedicated their time to volunteer as judges in the 2025 Marketing Communications Awards. Jurors spent countless hours evaluating numerous entries focusing on criteria that showcased the marketing objectives, research and planning, messaging, target audiences, and results of the project.The MCAs, an annual awards program hosted by SMPS since 1977, is
- [New Online Experience](https://www.smps.org/2025/06/16/new-online-experience/) - Have you ever registered for an SMPS webinar or in-person event, downloaded a publication from the SMPS bookstore, or visited MySMPS? That means you have an account with SMPS HQ. On June 16, SMPS launched an updated online experience for logging in, which features a streamlined process and improved interface.Why is SMPS updating its database?
- [Building Together Through Regional Collaboration](https://www.smps.org/2025/07/02/building-together-through-regional-collaboration/) - In June, SMPS hosted its Regional Conferences Leadership Summit, our first in-person gathering of regional leaders since formally incorporating regional corporations in 2021. It was more than a meeting; it was a milestone.Over two powerful days, more than a dozen leaders came together with SMPS HQ staff and Society leaders to listen, learn, and co-create
- [Get To Know Scholarship Recipient Yenique Mason](https://www.smps.org/2025/07/03/get-to-know-scholarship-recipient-yenique-mason/) - The SMPS Foundation, in partnership with the United Negro College Fund (UNCF), provides financial assistance to students at Historically Black Colleges and Universities (HBCUs). Made possible by generous donations, the SMPS Foundation Zinsmeyer Scholarship Program focuses on the fields of architecture, construction management, engineering, marketing, mass communications, and public relations. Recently, SMPS chatted with Yenique Mason
- [SMPS Now and Next: June 2025](https://www.smps.org/2025/06/25/smps-now-and-next-june-2025/) - From June 11-13, 2025, the Society’s volunteer leaders and staff members met in Portland, ME, for the board’s annual planning. Here are a few highlights from the meeting: Strategic Planning Underway: The SMPS board officially kicked off the 2026–2029 strategic planning process, aligning around aspiration statements, key performance indicators (KPIs), and high-level strategies to elevate member
- [SMPS Fellows Spotlight: Vanessa Yust](https://www.smps.org/2025/06/23/smps-fellows-spotlight-vanessa-yust/) - For our member spotlight, Vanessa Yust, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Vanessa is CMO at DAHLIN Architecture | Planning | Interiors. Could you please share what it means to you to become an SMPS Fellow? I remember my first day
- [SMPS Fellows Spotlight: Bridget Kraus](https://www.smps.org/2025/06/23/smps-fellows-spotlight-bridget-kraus/) - For our member spotlight, Bridget Kraus, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Bridget is vice president of marketing at Walbec Group. Could you please share what it means to you to become an SMPS Fellow? Becoming an SMPS Fellow is a
- [SMPS Fellows Spotlight: Jen McGovern](https://www.smps.org/2025/06/23/smps-fellows-spotlight-jen-mcgovern/) - For our member spotlight, Jen McGovern, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Jen is regional capture manager at VHB. Could you please share what it means to you to become an SMPS Fellow? It is such an honor to be recognized
- [SMPS Fellows Spotlight: Kim Castillo](https://www.smps.org/2025/06/23/smps-fellows-spotlight-kim-castillo/) - For our member spotlight, Kim Castillo, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Julie is director of marketing and business development at Bowers + Kubota Consulting, Inc. Could you please share what it means to you to become an SMPS Fellow? Becoming
- [SMPS Fellows Spotlight: Julie Kost](https://www.smps.org/2025/06/23/smps-fellows-spotlight-julie-kost/) - For our member spotlight, Julie Kost, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Julie is marketing manager | associate at Schmidt Associates. Could you please share what it means to you to become an SMPS Fellow? It’s incredibly meaningful. SMPS has been
- [SMPS Fellows Spotlight: Jon Jaeger](https://www.smps.org/2025/06/23/smps-fellows-spotlight-jon-jaeger/) - For our member spotlight, Jon Jaeger, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Jon is marketing and business development director at 19six Architects. What does it mean to you to become an SMPS Fellow? It hasn’t truly sunk in yet since the
- [Charting a Path to Leadership](https://www.smps.org/2025/06/17/charting-a-path-to-leadership/) - You may have seen the Call for Applications for SMPS Board and SMPS Foundation roles. Although why I serve has evolved over the years, SMPS has undeniably succeeded in creating a path to leadership where professional growth is not the exception but the standard. I have not witnessed opportunities like this in other professional organizations
- [SMPS Spotlight: Duncan Robertson](https://www.smps.org/2025/06/12/smps-spotlight-duncan-robertson/) - In our member spotlight, Duncan Robertson, CPSM, recently sat down for a virtual chat with SMPS. Duncan, who’s director of business development and marketing at Tamarack Grove Engineering. In this spotlight, he shares how SMPS has helped his career, as well as his favorite part of the job. How long have you worked in the
- [Get To Know Scholarship Recipient Arianna Hawthorne-Cox](https://www.smps.org/2025/06/03/get-to-know-scholarship-recipient-arianna-hawthorne-cox/) - The SMPS Foundation, in partnership with the United Negro College Fund (UNCF), provides financial assistance to students at Historically Black Colleges and Universities (HBCUs). Made possible by generous donations, the SMPS Foundation Zinsmeyer Scholarship Program focuses on the fields of architecture, construction management, engineering, marketing, mass communications, and public relations. Recently, SMPS chatted with Arianna Hawthorne-Cox
- [Announcing the 2025 MCA Finalists](https://www.smps.org/2025/05/30/announcing-the-2025-mca-finalists/) - SMPS is proud to announce the finalists for this year’s Marketing Communications Awards (MCAs). The program provides an unparalleled opportunity for professionals to showcase their best marketing practices and to educate the industry about the critical role of marketing in successful firms. Check out their entries on the MCA finalists gallery.Winners will be announced on Thursday,
- [Words and Actions Are Vital to Well-Being](https://www.smps.org/2025/05/28/words-and-actions-are-vital-to-well-being/) - If we put a price on value, what would it be? A thousand dollars? A million? Most likely, the answer would vary depending on the person and scenario. Some might even say it’s priceless. When it comes to value, we often look outward and consider other people’s opinions of us. It’s hard not to, because
- [Three Words That Changed My Day](https://www.smps.org/2025/05/13/three-words-that-changed-my-day/) - I’m an organizer. I’m a planner. It’s not unusual to be booked a month or two in advance not only with appointments, but with tasks I want to complete and reminders to connect with family and friends. So, as Society president, I have newsletter articles planned for the year with the topics I want to
- [SMPS Announces 2025 Class of Fellows](https://www.smps.org/2025/05/12/smps-announces-2025-class-of-fellows/) - Alexandria, VA (May 12, 2025) − SMPS is pleased to announce the following members who have been named Fellows of the Society in 2025. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the A/E/C industry.These professionals will serve as a resource at the chapter, regional, and Society
- [Get To Know Scholarship Recipient Jaden Adams](https://www.smps.org/2025/05/08/get-to-know-scholarship-recipient-jaden-adams/) - The SMPS Foundation, in partnership with the United Negro College Fund (UNCF), provides financial assistance to students at Historically Black Colleges and Universities (HBCUs). Made possible by generous donations, the SMPS Foundation Zinsmeyer Scholarship Program focuses on the fields of architecture, construction management, engineering, marketing, mass communications, and public relations. Recently, SMPS chatted with Jaden Adams,
- [SMPS Joins the Engineering Workforce Consortium](https://www.smps.org/2025/05/08/smps-joins-the-engineering-workforce-consortium/) - SMPS announces its membership in the Engineering Workforce Consortium (EWC), a national coalition formed to address the workforce shortage facing the engineering and public works industries. The EWC, originally established by the American Council of Engineering Companies (ACEC), the American Public Works Association (APWA), and the American Society of Civil Engineers (ASCE), is committed to
- [Get To Know Scholarship Recipient Destinie James](https://www.smps.org/2025/05/08/get-to-know-scholarship-recipient-destinie-james/) - The SMPS Foundation, in partnership with the United Negro College Fund (UNCF), provides financial assistance to students at Historically Black Colleges and Universities (HBCUs). Made possible by generous donations, the SMPS Foundation Zinsmeyer Scholarship Program focuses on the fields of architecture, construction management, engineering, marketing, mass communications, and public relations. Recently, SMPS chatted with Destinie James,
- [Money Matters: May 2025](https://www.smps.org/2025/04/30/money-matters-may-2025/) - Financial Updates and Best Practices for Chapters OverviewThe Society is almost halfway through our new fiscal year. To this point, our expenses are under control and the income statement is in the black. Sponsorship and Amplify A|E|C registrations are ahead of schedule.Chapters are approaching the end of their program year. Officially you have three more
- [Congratulations to our 2024 winners and honorees](https://www.smps.org/2024/08/19/congratulations-to-our-2024-winners-and-honorees/) - In July at Amplify A|E|C in Salt Lake City, we recognized and congratulated winners and honorees of several awards programs. Here are a few: 2024 Weld Coxe Marketing Achievement Award: Frank Lippert, FSMPS, CPSM 2024 Chapter President of the Year: Pearl-Grace Pantaleone, CPSM, Assoc. DBIA, from SMPS Alaska 2024 Marketing Communication Awards (MCAs) MCA People’s
- [Three Types of Stories A/E/C Firms Should Be Telling](https://www.smps.org/2025/04/21/three-types-of-stories-a-e-c-firms-should-be-telling/) - Your firm is sitting on stories that you’re not telling. They tell the tales of the people, designs, and work that goes into shaping the built environment. The narratives are compelling, and the folks you want to work with and for you are eager to hear them. Yet, most A/E/C firms leave these stories on
- [Congrats to the Society's New CPSMs](https://www.smps.org/2025/04/09/congrats-to-the-societys-new-cpsms/) - Congratulations to the following professionals who recently became SMPS Certified Professional Services Marketers (CPSMs). They join a group of more than 1,200 professionals who’ve made a commitment to professional excellence, career advancement, and pursuit of knowledge through the Domains of Practice.[table id=14 /]To learn more about the CPSM program, visit our webpage.
- [SMPS Spotlight: Kathleen Held](https://www.smps.org/2025/04/09/smps-spotlight-kathleen-held/) - In our member spotlight, Kathleen Held, CPSM, recently sat down for a virtual chat with SMPS. Kathleen, who’s CEO/president at Cini-Little, has been an SMPS member since 2006. In this spotlight, she shares her favorite part of the job and how SMPS has helped her career. How long have you worked in the A/E/C industry?
- [SMPS To Acquire ElevateHER From Zweig Group](https://www.smps.org/2025/03/31/smps-to-acquire-elevateher-from-zweig-group/) - Ushering in a New Era of Growth and Impact SMPS is proud to announce the acquisition of ElevateHER® from Zweig Group—a strategic move that underscores a shared commitment to ensuring a sustainable workforce and improving the human experience in the A/E/C industry.Since its founding by Zweig Group in 2019, ElevateHER has emerged as an impactful
- [SMPS and the ACE Mentor Program Partner To Promote Workforce Development in the A/E/C Industry](https://www.smps.org/2025/03/24/smps-and-ace-mentor-program-partner-to-promote-workforce-development-in-the-a-e-c-industry/) - SMPS and the ACE Mentor Program of America (ACE) announce their partnership to workforce development within the architecture, engineering, and construction (A/E/C) industry. This collaboration strengthens both organizations’ efforts to inspire and support the next generation of industry leaders.Through this partnership, ACE and SMPS will work together to foster engagement between their respective affiliates and
- [Build Yourself While Building the World](https://www.smps.org/2025/03/26/build-yourself-while-building-the-world/) - The future isn’t waiting; it’s ours to build. I wrote these exact words in the December issue of Marketer. Since that time, I’ve passed on the virtual baton to Danielle Gray, who’s now the journal’s publisher and an integral part of the SMPS HQ team. The Marketer is, and has always been, in great
- [Celebrating Women’s History Month in 2025](https://www.smps.org/2025/03/13/celebrating-womens-history-month-in-2025/) - In honor of Women’s History Month, we reached out to SMPS HQ staff members to commemorate this observance. Below, they share their thoughts on women they admire. Natalie Gozzard, Chief Advancement Officer To me, retired tennis player Serena Williams is an icon of strength, resilience, and excellence. I admire her not just for her unmatched
- [Building Proposal Success Into Kickoff Meetings](https://www.smps.org/2025/03/10/building-proposal-success-into-kickoff-meetings/) - Five key considerations every A/E/C marketer should include in their next kickoff meeting to ensure a smoother pursuit process. Proposals may never receive the time and resources they deserve. However, cross-team collaboration equally depends on engineers and marketers to deliver quality submissions that win the projects that keep their companies running. Project engineers and technical
- [New SMPS Foundation Research Initiative](https://www.smps.org/2025/03/07/new-smps-foundation-research-initiative/) - Uncovering what’s new, what’s next, and what will propel your firm. The mission of the SMPS Foundation is to deliver intelligence and insights for growth professionals and leaders to help them navigate trends, change, and business evolution in a highly competitive marketplace. In 2024, the Foundation published Building Resilience and AEC.BD to do just this.
- [Money Matters:  Financial Updates and Best Practices for Chapters](https://www.smps.org/2025/02/26/money-matters-financial-updates-and-best-practices-for-chapters/) - OverviewAs treasurer of the Society, I would like to share some of the exciting things SMPS is doing this year related to Society and chapter finance, as well as offer some best practices.First, late in 2024 the SMPS board of directors activated this fiscal year’s Finance Committee with the purpose to assist the Society board
- [A Messaging Framework to Engage, Inspire, and Convert in A/E/C](https://www.smps.org/2025/02/12/a-messaging-framework-to-engage-inspire-and-convert-in-a-e-c/) - Clear and effective messaging is critical for architecture, engineering, and construction (A/E/C) firms to stand out in a competitive market. This three-part messaging framework is a simple yet powerful tool that helps organizations define their positioning statement, develop core messages, and create key messages to resonate with their stakeholders. Let’s break this framework down and see how it applies to the A/E/C
- [Purposeful with Perseverance: The Power Behind A/E/C Growth Professionals](https://www.smps.org/2025/02/13/purposeful-with-perseverance-the-power-behind-a-e-c-growth-professionals/) - My son was recently awarded a Purposeful with Perseverance award at his school. Although he wasn’t exactly sure what he had done to earn it, the recognition got me thinking about the hidden power of perseverance. What would our industry look like if we showed up for one another each day purposeful with perseverance? Could
- [SMPS Spotlight: Kim McDonough](https://www.smps.org/2025/02/13/smps-spotlight-kim-mcdonough/) - In our member spotlight, Kim McDonough, CPSM, recently sat down for a virtual chat with SMPS. Kim, who’s marketing manager at Reaveley Engineers, is a member of SMPS Utah and has been in the A/E/C industry for 25 years. In this spotlight, she shares what she did at work yesterday and how SMPS has helped
- [SMPS Now and Next: January 2025](https://www.smps.org/2025/02/13/smps-now-and-next-january-2025/) - Last month, the Society’s volunteer leaders and staff members met at SMPS HQ in Alexandria, VA, for its board of directors meeting. Here are a few highlights from the meeting: Now The January SMPS board of directors meeting was centered on advancing strategic priorities. Key discussions included our annual reviews with the investment advisor and
- [Celebrating Black History](https://www.smps.org/2025/02/12/celebrating-black-history/) - I’m Here Because I’m As Good As You. This declaration is bold, provocative, inspiring. These words and title come from a 2021 article in Harvard Business Review, which features an interview with Ursula Burns. Are you familiar with the name? Ursula Burns is the former CEO of Xerox. She also happens to be the first
- [5 Ways To Infuse Sustainability Into Your Marketing Strategy in 2025](https://www.smps.org/2025/01/15/5-ways-to-infuse-sustainability-into-your-marketing-strategy-in-2025/) - The new year brings an opportunity to reflect, reset, and refocus. For marketers in the architecture, engineering, and construction (A/E/C) industry, it’s also the perfect time to align your efforts with the growing emphasis on sustainability. As firms across the globe prioritize greener practices, integrating sustainability into your marketing strategy can demonstrate your values, engage
- [SMPS announces new editor of SMPS Marketer journal](https://www.smps.org/2025/01/10/smps-announces-new-editor-of-smps-marketer-journal/) - SMPS is pleased to announce that Clare Kelly, CPSM, has been appointed editor of Marketer, the Society’s award-winning journal. Prior to this new position, Clare served on the Marketer Editorial Committee for two years and has written several articles for the publication. In her role, she’s committed to seeing the Marketer thrive as the voice
- [Benefits of Entering the 2025 Marketing Communications Awards](https://www.smps.org/2024/12/13/benefits-of-entering-the-2025-marketing-communications-awards/) - Discover the perks of throwing your hat into the marketing competition ring Television has the Emmy Awards, writers have the Pulitzer Prize, and SMPS has the MCAs! In its 48th year, the Marketing Communications Awards opens for submissions on December 13, 2024. Are you ready for an opportunity to take home a coveted M award?
- [The Power of Engagement: A Message for the Season](https://www.smps.org/2024/12/12/the-power-of-engagement-a-message-for-the-season/) - As we enter this time of year—a season of gratitude, giving, and yes, even growth—I want to take a moment to reflect on the incredible influence and impact that each of us brings to the table, both personally and professionally. The work we do, the connections we foster, and the contributions we make ripple outward
- [SMPS Spotlight: Emma Parker](https://www.smps.org/2024/12/11/smps-spotlight-emma-parker/) - In our member spotlight, Emma Parker, CPSM, recently sat down for a virtual chat with SMPS. Emma, who’s vice president for strategy and marketing for Rogers-O’Brien Construction, is a member of SMPS North Texas and has been in the A/E/C industry for nearly 15 years. In this spotlight, she shares her most meaningful project and
- [Supporting the Future of A/E/C](https://www.smps.org/2024/11/18/supporting-the-future-of-a-e-c/) - This year, the SMPS Foundation has continued its partnership with the United Negro College Fund (UNCF) to provide financial assistance to students at Historically Black Colleges and Universities (HBCUs). The SMPS Foundation Zinsmeyer Scholarship Program has been made possible by generous donations, and the Foundation board of trustees sincerely thanks all those who’ve donated.In particular,
- [SMPS Is on a Mission](https://www.smps.org/2024/11/14/smps-is-on-a-mission/) - Pop quiz: What is SMPS’s mission? Our mission is to inspire, engage, and empower A/E/C professionals for leadership and lifelong learning. If you didn’t know it off the top of your head, that’s okay … together we’ll unpack one of the ways the mission is lived within SMPS. The SMPS mission and our strategic priorities
- [SMPS Now and Next: October 2024](https://www.smps.org/2024/11/14/smps-now-and-next-october-2024/) - The Society’s volunteer leaders and staff members met last month at SMPS HQ in Alexandria, VA, for its fall board of directors meeting. During the October meeting, discussions were insightful and productive, steering the organization forward for the work ahead to strengthen member engagement for our future. Here are a few highlights from the meeting:
- [Key Takeaways From State of A/E/C Marketing Report](https://www.smps.org/2024/10/29/key-takeaways-from-state-of-a-e-c-marketing-report/) - OpenAsset is excited to share The 2024 State of AEC Marketing Report, which includes valuable insights for marketing professionals in the architecture, engineering, and construction (A/E/C) industry. Based on a survey of over 360 marketers across various firm sizes, the report highlights the challenges, priorities, and tools A/E/C marketers rely on to drive results. Below,
- [Congratulations to Our New CPSMs](https://www.smps.org/2024/10/23/congratulations-to-our-new-cpsms-2/) - Congratulations to the following professionals who recently became SMPS Certified Professional Services Marketers (CPSMs). They join a group of more than 1,200 professionals who’ve made a commitment to professional excellence, career advancement, and pursuit of knowledge through the Domains of Practice. To learn more about the CPSM program, visit our webpage.Sarah Batchelor, CPSMKatie Berry, CPSMAngela Boyer,
- [Our Thoughts Are with Those Affected by Hurricane Milton](https://www.smps.org/2024/10/16/our-thoughts-are-with-those-affected-by-hurricane-milton/) - Last week, Hurricane Milton made landfall in the southeastern U.S., compounding the devastation already caused by Hurricane Helene. As the second major storm to hit the region in such a short time, Hurricane Milton brought more heavy winds, torrential rains, and flooding, further damaging communities that were still recovering.Many residents, including some of our SMPS
- [SMPS Spotlight: Tracy Taylor-Sea](https://www.smps.org/2024/10/16/smps-spotlight-tracy-taylor-sea/) - In our member spotlight, Tracy Taylor-Sea, CPSM, recently sat down for a virtual chat with SMPS. Tracy, who’s strategic proposal group manager for Stanley Consultants, shares her most meaningful project and how SMPS has helped her career. Is there any recent news you’d like to share? I joined a new firm (Stanley Consultants). How has
- [A Time of Reflection, Learning, and Planning](https://www.smps.org/2024/10/15/a-time-of-reflection-learning-and-planning/) - Welcome to fall! The leaves are changing here in Colorado and while school-aged kids are heading back to the classroom, I am looking forward to diving back into my own focused time of reflection, learning, and planning for what we want to accomplish in 2025. At the SMPS Foundation we are reflecting too—the changing seasons
- [From Content to Contracts](https://www.smps.org/2024/10/07/from-content-to-contracts/) - How A/E/C Firms Can Win More Business Using Thought Leadership In today’s fast-paced A/E/C industry, content has become a powerful tool for firms to demonstrate expertise, build relationships, and win business. But here’s the challenge—simply producing more content isn’t enough anymore. With decision-makers spending significant time researching companies long before engaging with them, your content
- [Concern for those Impacted by Hurricane Helene](https://www.smps.org/2024/10/01/elementor-49093/) - Earlier this week, Hurricane Helene made landfall in Florida as a Category 4 hurricane causing destruction across the southeastern U.S. and southern Appalachia. The storm brought heavy wind and rain and caused record breaking destruction. More than 2 million residents, some which include SMPS members, have been without power and sufficient roads to travel on,
- [Is Your Proposal Making the Cut?](https://www.smps.org/2024/09/19/is-your-proposal-making-the-cut/) - Learn the Secrets to Get Shortlisted Every Time In the architecture, engineering, and construction (A/E/C) industry, a proposal can be the deciding factor between winning or losing a project. But let’s be honest—many proposals look the same. Your firm’s qualifications may be impressive, but so are your competitors’. So, how do you make sure your
- [A New Fiscal Year: Moving the Society’s Priorities Forward](https://www.smps.org/2024/09/12/a-new-fiscal-year-moving-the-societys-priorities-forward/) - As we start the new fiscal year for SMPS, I want to take the opportunity to share my excitement and vision for the upcoming year. As president, it is my honor to lead the SMPS mission to engage, inspire, and empower A/E/C professionals for lifelong learning. As such, I want to take a moment to
- [SMPS Fellows Spotlight: Krystle English](https://www.smps.org/2024/09/12/smps-fellows-spotlight-krystle-english/) - For our member spotlight, Krystle English, FSMPS, CPSM, PCM, CF APMP, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Krystle is marketing director at KPFF Los Angeles for their civil and survey division. What are the benefits of becoming an SMPS Fellow? Becoming a Fellow has profoundly enhanced
- [SMPS Fellows Spotlight: Terry Hawley](https://www.smps.org/2024/08/26/smps-fellows-spotlight-terry-hawley/) - For our member spotlight, Terry Hawley, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Terry is client success manager at Terracon. What are the benefits of becoming an SMPS Fellow? It’s easy to think that once you become an SMPS Fellow, you have reached
- [The Importance of Taking Time Off](https://www.smps.org/2024/08/19/the-importance-of-taking-time-off/) - As an A/E/C consultant, my schedule is anything but typical. There are no fixed office hours; my clients’ needs come first, which often means being available from as early as 5 a.m. to as late as 8 p.m. and even on weekends to meet deadlines or address urgent matters. My hours are not unlike many
- [Reflecting on a Year of Growth and Gratitude](https://www.smps.org/2024/08/15/reflecting-on-a-year-of-growth-and-gratitude/) - As I step down from my role as president of the SMPS Foundation, I’m filled with a deep sense of pride and gratitude. This past year has been transformative for our organization as we’ve worked tirelessly to elevate the role of marketing and business development professionals in the A/E/C industry. It has been a year
- [SMPS Recognizes Shannon Brush as 2024 Catalyst Business Developer of the Year](https://www.smps.org/2024/07/25/smps-recognizes-shannon-brush-as-2024-catalyst-business-developer-of-the-year/) - SMPS is pleased to announce that Shannon Brush, CPSM, LEED AP, has been honored with the 2024 Catalyst Business Developer of the Year Award. Shannon, a member of SMPS Seattle, accepted her award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.Shannon, an associate principal at Hargis Engineers,
- [SMPS Spotlight: Nolan Wilds](https://www.smps.org/2024/08/14/smps-spotlight-nolan-wilds/) - In our member spotlight, Nolan Wilds, CPSM, recently sat down for a virtual chat with SMPS. Nolan, who's business development & marketing specialist for Integrus Architecture, shares his most meaningful project, how SMPS has helped his career, and the best career advice he’s been given. Any recent news you’d like to share? I just started
- [SMPS Recognizes Kleinschmidt Associates as the 2024 Marketing Innovation Firm of the Year](https://www.smps.org/2024/07/25/smps-recognizes-kleinschmidt-associates-as-the-2024-marketing-innovation-firm-of-the-year/) - SMPS is pleased to announce that Kleinschmidt Associates has been honored with the 2024 Marketing Innovation Firm of the Year Award. Team members GinaRenee Autrey, Russ Sanford, FSMPS, CPSM, Taylor Giogaia, Jillian Cromer, and Deborah Rosenberg from Kleinschmidt accepted the award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake
- [SMPS Recognizes Frank Lippert With Its Highest Honor](https://www.smps.org/2024/07/25/smps-recognizes-frank-lippert-with-its-highest-honor/) - SMPS is pleased to announce that Frank Lippert, FSMPS, CPSM, has been honored with the 2024 Weld Coxe Marketing Achievement Award (WCMAA). Frank, a member of SMPS Sacramento, accepted his award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.The Society’s highest honor, the WCMAA, salutes a remarkable
- [Thank You, 2024 MCA Judges](https://www.smps.org/2024/07/25/thank-you-2024-mca-judges/) - Between April 8 and May 17, 2024, more than 200 professionals dedicated their time to volunteer as judges in the 2024 Marketing Communications Awards. Jurors spent countless hours evaluating numerous entries focusing on criteria that showcased the marketing objectives, research and planning, messaging, target audiences, and results of the project. This year’s jury produced over
- [SMPS Recognizes Samantha VanSchoick as 2024 Impact Business Developer of the Year](https://www.smps.org/2024/07/25/smps-recognizes-samantha-vanschoick-as-2024-impact-business-developer-of-the-year/) - SMPS is pleased to announce that Samantha VanSchoick has been honored with the 2024 Impact Business Developer of the Year Award. Samantha, a member of SMPS Connecticut, accepted her award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.Samantha, who’s vice president of strategic partnerships at CIL, becomes
- [SMPS Recognizes Abby Lauck as 2024 SMPS Rising Business Developer of the Year](https://www.smps.org/2024/07/25/smps-recognizes-abby-lauck-as-2024-smps-rising-business-developer-of-the-year/) - SMPS is pleased to announce that Abby Lauck, PMP, has been honored with the 2024 Rising Business Developer of the Year Award. Abby, a member of SMPS Indiana, accepted her award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.Abby, who’s marketing and business development manager at CMTA,
- [My Final Thoughts on Change](https://www.smps.org/2024/07/12/my-final-thoughts-on-change/) - This is my last A/E/C Insider column as president of the Society board, and what a year it has been! For those of us who have the honor to be president of a chapter or the Society, there’s a lot of anticipation of what our year will be like. We spend time planning with our
- [Concern for Those Impacted by Hurricane Beryl](https://www.smps.org/2024/07/10/concern-for-those-impacted-by-hurricane-beryl/) - Earlier this week, Hurricane Beryl made landfall in Texas, causing significant damage and flooding in Houston, as well as other parts of Texas. The storm brought heavy wind and rain, which has led to downed trees and power lines. Millions of residents, some which include SMPS members, have been without power, which is especially difficult
- [SMPS Names New CEO](https://www.smps.org/2024/07/01/smps-names-new-ceo/) - We are thrilled to share that Marci D. Thompson, DES, has been appointed chief executive officer (CEO) of the Society effective July 1, 2024.Marci succeeds Michael Geary, CAE, who served as SMPS CEO for eight years. After Geary’s departure, the SMPS board of directors established a CEO search committee that consisted of a diverse selection
- [SMPS Recognizes Duncan Robertson as 2024 Emerging Leader of the Year](https://www.smps.org/2024/07/25/smps-recognizes-duncan-robertson-as-2024-emerging-leader-of-the-year/) - SMPS is pleased to announce that Duncan Robertson, CPSM, has been honored with the 2024 Emerging Leader of the Year Award. Duncan, a member of SMPS Idaho, accepted his award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.Duncan becomes the first-ever SMPS Emerging Leader of the Year.
- [Pearl-Grace Pantaleone Named Chapter President of the Year](https://www.smps.org/2024/07/25/pearl-grace-pantaleone-named-chapter-president-of-the-year/) - SMPS is pleased to announce that Pearl-Grace Pantaleone, CPSM, Assoc. DBIA, 2022-2023 SMPS Alaska president, has been recognized as the 2024 Chapter President of the Year. Pearl-Grace was honored at Amplify A|E|C, the Society’s annual conference, during an awards ceremony on July 25, 2024, in Salt Lake City, UT.The Chapter President of the Year Award recognizes an
- [Unlocking the Power of Research](https://www.smps.org/2024/06/14/unlocking-the-power-of-research/) - Greetings SMPS Community, As we eagerly anticipate the Amplify A|E|C conference in July, I am thrilled to extend a warm invitation to you to join us in Salt Lake City. For those attending for the first time, get ready to experience firsthand why Amplify is the highlight on our industry's event calendar. It's not just
- [Announcing the 2024 MCA Finalists](https://www.smps.org/2024/05/28/announcing-the-2024-mca-finalists/) - SMPS is proud to announce the finalists for this year’s Marketing Communication Awards (MCAs). The program provides an unparalleled opportunity for professionals to showcase their best marketing practices and to educate the industry about the critical role of marketing in successful firms. Winners will be announced on Thursday, July 25th at the M Awards Luncheon
- [Member Spotlight: Kelly Reinhardt](https://www.smps.org/2024/06/12/member-spotlight-kelly-reinhardt/) - In our member spotlight, Kelly Reinhardt, CPSM, recently sat down for a virtual chat with SMPS. Kelly has been a member of SMPS since 2009 and director of business development at BCA Architects & Engineers for 19 years. In this spotlight, Kelly shares her most meaningful project, how SMPS has helped her career, and the
- [Manage Change Through Courage and Creativity](https://www.smps.org/2024/05/17/manage-change-through-courage-and-creativity/) - Change isn’t easy. Sometimes, we initiate it. Other times, change happens to us. It shows up one day, like that new wrinkle on our forehead. But if you want to know the truth, change never happens overnight. A mentor once shared that “things happen slowly and then all of a sudden…” This has stuck with
- [SMPS Advances: April 2024](https://www.smps.org/2024/05/16/smps-advances-april-2024/) - Our volunteer leaders and staff members met in Washington, D.C. on April 17, 2024, for its regularly scheduled quarterly meeting. At this meeting, a variety of strategic and operational items were discussed. These included the following: Reviewing all our key financial progress on our fiscal year budget Receiving an update on our strategic plan and
- [SMPS Announces 2024 Class of Fellows](https://www.smps.org/2024/05/10/smps-announces-2024-class-of-fellows/) - Alexandria, VA (May 13, 2024) − The Society for Marketing Professional Services (SMPS) is pleased to announce the following members who have been named Fellows of the Society in 2024. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building industry.Members who have 15 years’ experience as a
- [How Being Filipino Has Kept Me Humble](https://www.smps.org/2022/03/14/how-being-filipino-has-kept-me-humble/) - When I was in college, one of my friends told me I was a coconut—brown on the outside but white on the inside. Like me, she was also Filipina and while she meant no harm in this term, she was right. I had grown up in a predominantly white town in Texas so while my
- [Meet the Future Leadership of SMPS](https://www.smps.org/2024/05/15/meet-the-future-leadership-of-smps/) - In accordance with the SMPS bylaws, the Nominations and Elections Committee is pleased to present the slate of officers, directors, and trustees for the forthcoming fiscal year.SMPS Board of DirectorsPresident-Elect: Benjamin Sawa, FSMPS, CPSM, PMPVice President, Corporate Development, GEI Consultants, Woburn, MA(Term: September 1, 2024 to August 31, 2025)At-Large Director: Julie Huval, FSMPS, CPSMBusiness Consultant,
- [Congratulations, New CPSMs](https://www.smps.org/2024/04/30/congratulations-new-cpsms/) - Congratulations to the following professionals who recently became SMPS Certified Professional Services Marketers (CPSMs). They join a group of more than 1,000 professionals who’ve made a commitment to professional excellence, career advancement, and pursuit of knowledge through the Domains of Practice. To learn more about the CPSM program, visit our website. Kassia Alamm, CPSM
- [A Seat at the Table](https://www.smps.org/2020/06/15/a-seat-at-the-table/) - As I look across the ranks, do I see me? It is, unfortunately, a common thought by people of color in the corporate world. That idea has traveled with me as a member of SMPS for the last 20 years. After two decades in the organization, I had to think a couple of years ago
- [From Struggle to Superpower](https://www.smps.org/2020/06/29/from-struggle-to-superpower/) - What Living Life in the In Betweens Has Taught Me About Adversity, Acceptance, and the Power of Authenticity. The last couple of months have been challenging for most of us. They certainly have been for me. As I’ve struggled to remain hopeful and optimistic in the face of a global pandemic and economic meltdown
- [We Won’t Overcome Until We Come Together](https://www.smps.org/2020/09/26/we-wont-overcome-until-we-come-together/) - “Mommy, why are they shouting, ‘Black Lives Matter’? What about white people? Won’t that hurt their feelings?" That question, from my 7-year-old daughter, was one that I have never had to answer before. It was sparked by the protests that followed the tragic death of George Floyd at the hands of law enforcement. And one
- [Stepping Up in the Golden Mountain](https://www.smps.org/2020/10/26/stepping-up-in-the-golden-mountain/) - When I was asked to write this blog, I was honored and then thought: Do I have anything to share? Aren’t there others who have more powerful stories like Kim, Damion, and Rhonda who have also recently contributed here? As a Chinese American daughter of immigrants, I have always struggled with speaking out versus staying
- [The Privilege of Being Yourself](https://www.smps.org/2020/11/09/the-privilege-of-being-yourself/) - I was raised in a family that always spoke their mind. We were never afraid to say what we wanted or needed to say. Until the age of 20, my environment inside and outside my home was all-inclusive. My experiences and relationships were authentic and raw. This environment was all I knew; it was my
- [Cultural Inheritances Are Powerful](https://www.smps.org/2021/01/04/cultural-inheritances-are-powerful/) - I really struggled to write this article. I struggled with it more than anything I’ve written in the last five years. Not everyone is burdened by the pain of others and still some will only care briefly—volunteering for a few months or writing a check that helps feed the machine but doesn’t quite fix it.
- [Getting Into Good Trouble](https://www.smps.org/2021/04/19/getting-into-good-trouble/) - Fighting the good fight or getting into good trouble (as the late Senator John Lewis often said) is an inextricable part of my personality and life. Why is that? My background and family history provide the foundation for answering this question. I was born in New Orleans, LA. My dad’s side of the family is
- [My Family’s Hidden Identity](https://www.smps.org/2021/05/17/my-familys-hidden-identity/) - In January 2021, I embarked on one of the hardest challenges I’ve experienced as a parent to date: explaining to my Jewish daughter what the Holocaust is and how it affected my family. Suddenly, the thing that she is most proud of —being Jewish—could be seen as something to hide, or not share. It was
- [Yes, I’ve Been to London](https://www.smps.org/2021/05/17/yes-ive-been-to-london/) - A few years ago, I attended a college fair at a hotel near the San Francisco International Airport. The colleges in the exhibition hall were showcasing performing arts programs. I decided to check out a booth for a school based in London. Looking at the glossy admissions collaterals with photos of Big Ben and Buckingham
- [Always a Marketer](https://www.smps.org/2022/12/15/always-a-marketer/) - In 2010 when I started at Purdy-McGuire (PMI), I had been an HR director for a prominent general contractor in the Dallas area. The job at PMI was supposed to be a temporary thing while I waited out the 2008–2009 economic crisis. As receptionist, I remember receiving calls for the marketing department, to which I
- [Member Spotlight: Maura Howard](https://www.smps.org/2024/04/25/member-spotlight-maura-howard/) - In our member spotlight, Maura Howard recently sat down for a virtual chat with SMPS. Maura is marketing/business development coordinator for UES and has been in the A/E/C industry for 16 years. In this spotlight, Maura shares her most meaningful project, how SMPS has helped her career, and the best career advice she’s been given.
- [Search Now Open for SMPS CEO Position](https://www.smps.org/2024/03/19/search-now-open-for-smps-ceo-position/) - Executive search firm retained to vet CEO candidates In January 2024, the SMPS board of directors announced the resignation of CEO Michael V. Geary, CAE, who had been chief executive officer of SMPS and the SMPS Foundation since 2015. Upon receiving Geary’s resignation, the board assembled a search committee and retained Vetted Solutions, an
- [The Lessons of Change](https://www.smps.org/2024/03/14/the-lessons-of-change/) - Pivot. Ahh, the illustrious word we got to know and love during the pandemic. We heard the verb used over and over as it made its way into many sentences, presentations, and meetings. At the time, many of us used the word to motivate ourselves and others. We had no choice. We had to pivot
- [SMPS Appoints Marci Thompson, DES, Interim CEO](https://www.smps.org/2024/03/01/smps-appoints-marci-thompson-des-interim-ceo/) - In January 2024, the SMPS board of directors convened for their quarterly meeting and appointed Marci Thompson, DES, as the interim CEO of the Society. Marci brings a wealth of experience and expertise to this role. She initially joined the Society in 2015 as the senior director of education and has since assumed various leadership
- [Top 8 Reasons Why You Should Attend the Women + A/E/C Virtual Symposium](https://www.smps.org/2024/03/01/top-8-reasons-why-you-should-attend-the-women-a-e-c-virtual-symposium/) - Happy Women’s History Month! Are you seeking an unparalleled opportunity to enrich your knowledge, expand your network, and ignite your career trajectory? Look no further than the Women + A/E/C Virtual Symposium taking place on March 19 and March 21 at 2pm EST. This program was designed to empower, champion, and celebrate the impact of
- [In Conversation: All About Awards](https://www.smps.org/2024/02/21/in-conversation-all-about-awards/) - In February 2024, SMPS introduced three new awards programs. To share more insight about them, we sat down with Molly Dall’Erta, director of member recognition and programs, at SMPS HQ. Molly also shares some memorable moments managing the Society’s awards programs. In a few words, can you tell us about the three new awards programs?
- [SMPS Advances: January 2024](https://www.smps.org/2024/02/15/smpsadvances-january2024/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Nurturing Diversity, Equity, and Inclusion](https://www.smps.org/2024/02/15/nurturing-diversity-equity-and-inclusion/) - A Reflection on Black History Month and Women’s History Month in the A/E/C Professional Marketing and Business Development Industry This is the perfect time to take a moment to reflect on the strong, powerful voices celebrated during February and March. We celebrate individuality, inclusivity, courage, and persistence. In the dynamic landscape of marketing and business
- [Announcing Three New SMPS Awards Programs](https://www.smps.org/2024/02/09/announcing-three-new-smps-awards-programs/) - This year, SMPS will honor and shine the spotlight on even more A/E/C professionals and firms! In addition to our current recognition programs, the three new awards will recognize emerging leaders, business developers, and innovative firms. “We’re excited to recognize A/E/C professionals who not only demonstrate exceptional leadership and accomplishments but also firms that lead
- [Member Spotlight: Travis Niemi](https://www.smps.org/2024/02/06/member-spotlight-travis-niemi/) - In our member spotlight, Travis Niemi, CPSM, recently sat down for a virtual chat with SMPS. Travis is senior proposal specialist for SmithGroup. He has been in the A/E/C industries for more than 10 years and is a member of SMPS Southeast Michigan. In this spotlight, Travis shares the rewards of his career, his favorite
- [2019 Best of Show and People’s Choice Awards](https://www.smps.org/2020/01/23/2019-best-of-show-and-peoples-choice-awards/) - In the 2019 Marketing Communications Awards program, Award of Excellence winners in all categories were considered for the Best of Show Award, which was selected online by a jury of industry executives prior to our conference, Build Business. The Best of Show Award was bestowed upon Moody Nolan, from Columbus, OH, for its winning entry
- [Update From the SMPS President on HQ Matters](https://www.smps.org/2024/01/16/update-from-the-smps-president-on-hq-matters/) - SMPS announces the resignation of CEO Michael Geary, CAE, effective April 5, 2024, following a successful tenure of more than eight years at the helm of the organization. Throughout his time, Geary steered the association with unwavering commitment, leading the team through numerous milestones and accomplishments. During his time, SMPS introduced numerous new programs,
- [Preparing Marketing Leaders for a Complex Future](https://www.smps.org/2024/01/11/preparing-marketing-leaders-for-a-complex-future/) - As we look ahead to 2024 and beyond, it’s clear the architecture, engineering, and construction (A/E/C) industries will only get more complex. With trends like supply chain issues, skilled labor shortages, evolving building technologies, increased regulations, climate change impacts, and more, the challenges firms face show no signs of waning. In a speech by Duke
- [SMPS Foundation Board of Trustees Makes Plans for 2024](https://www.smps.org/2023/12/18/smps-foundation-board-of-trustees-makes-plans-for-2024/) - December has always been one of my favorite months of the year, in part because, for me, it has generally been filled with pleasant memories and is a time when most people become outwardly grateful to one another. Another reason this season brings me some excitement is that it seems nearly everyone in our world
- [Member Spotlight: Cecilia Arango](https://www.smps.org/2023/12/15/member-spotlight-cecilia-arango/) - In our member spotlight, Cecilia Arango, CPSM, recently sat down for a virtual chat with SMPS. Cecilia is marketing manager for Thomas & Hutton. She has been in the A/E/C industries for more than 20 years and an SMPS member since 2006. In this spotlight, Cecilia shares the rewards of her career, her favorite part
- [Marketing Distinction](https://www.smps.org/2023/12/15/marketing-distinction/) - When it comes to marketing excellence, winning is just the beginning. In the dynamic and competitive landscape of the A/E/C industries, where marketing plays a pivotal role in shaping success, honoring marketing excellence is not merely a ceremonial act but a testament to innovation, creativity, and impactful strategies that propel businesses forward. These awards serve
- [Benefits of Entering the 2024 Marketing Communications Awards](https://www.smps.org/2023/12/15/benefits-of-entering-the-2024-marketing-communications-awards/) - Discover the perks of throwing your hat into the marketing competition ringFootball has the Vince Lombardi Trophy; hockey has the Stanley Cup; the film industry gives out Oscars; and Broadway has the Tony Awards. So how does SMPS honor winning projects within A/E/C firms? Through the Marketing Communication Awards (MCA)! So, step aside, MTV Moonman,
- [Celebrating 50 Years of SMPS](https://www.smps.org/2023/12/14/celebrating-50-years-of-smps/) - Where did the time go? It has been 50 years of growth and in 2023—our golden anniversary—we celebrated this achievement with commemorative experiences and by acknowledging our founders and early members. More importantly, we brought our community together to recognize what started back in 1973. Since then, the SMPS community has tackled various challenges
- [SMPS Fellows Spotlight: Cricket Robertson](https://www.smps.org/2023/11/20/smps-fellows-spotlight-cricket-robertson/) - For our member spotlight, Cricket Robertson, FSMPS, CPSM, sat down for a virtual chat to share what it means to be an SMPS Fellow. Cricket is marketing and communications manager for Gannett Fleming. What are the benefits of becoming an SMPS Fellow? There are many benefits to becoming an SMPS Fellow, and each person will
- [SMPS Fellows Spotlight: Gabe Lett](https://www.smps.org/2023/11/20/smps-fellows-spotlight-gabe-lett/) - For our member spotlight, Gabe Lett, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Gabe is senior marketing specialist at Allgeier, Martin and Associates. What are the benefits of becoming an SMPS Fellow? There are worthwhile benefits to becoming an SMPS Fellow. You
- [The Power of Gratitude](https://www.smps.org/2023/11/20/the-power-of-gratitude/) - November is a month that captures the essence of gratitude, reminding us to pause and reflect on the things we are thankful for in our lives. I am grateful for my husband and dogs, family and friends, team and colleagues, and the tremendous opportunity to work with all of you to advance our industry through
- [SMPS Advances: October 2023](https://www.smps.org/2023/11/14/smps-advances-october-2023/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Congratulations to our new CPSMs](https://www.smps.org/2023/10/31/congratulations-to-our-new-cpsms/) - Congratulations to the following professionals who recently became SMPS Certified Professional Services Marketers (CPSMs). They join a group of more than 1,000 professionals who’ve made a commitment to professional excellence, career advancement, and pursuit of knowledge through the Domains of Practice. To learn more about the CPSM program, visit our webpage. Wendy P. Abeel, CPSM
- [Spotlight on Certification: Kate Calder](https://www.smps.org/2023/10/30/spotlight-on-certification-kate-calder/) - Name: Kate Calder, CPSM Title: Director of Marketing & Culture Firm: C2 Design Group SMPS Chapter: Upstate New York Number of years in the A/E/C industry: 17 How has SMPS helped you in your career? I have a deep appreciation for SMPS and the valuable knowledge this chapter and our members share. The networking
- [Spotlight on Certification: Kimberly Graham](https://www.smps.org/2023/10/30/spotlight-on-certification-kimberly-graham/) - Name: Kimberly Graham, CPSM Title: Director of Marketing Firm: RSC Architects SMPS Chapter: New York Number of years in the A/E/C industry: 13 How has SMPS helped you in your career? I wouldn’t have the career I do today, or the network, or the incredible circle of marketing friends I have without SMPS. I’ve
- [Spotlight on Certification: Kimberly Sterle](https://www.smps.org/2023/10/30/spotlight-on-certification-kimberly-sterle/) - Name: Kimberly Sterle, CPSM Title: Sales Manager, Water Strategic Sales and Marketing Water Strategic Pursuits Team Firm: Stantec Consulting Services Inc. SMPS Chapter: Denver, CO Number of years in the A/E/C industry: 20 years Any news you’d like to share? My team of CPSM sales managers, marketers, and graphic designers have been asked by
- [Spotlight on Certification: Leslie Panfil](https://www.smps.org/2023/10/30/spotlight-on-certification-leslie-panfil/) - Name: Leslie Panfil, CPSM Title: Communications Manager, Chapter President Firm: The Austin Company SMPS Chapter: SMPS Northeast Ohio # of years in the A/E/C industry: 10 How has SMPS helped you in your career? SMPS is a valuable resource for education and networking with a vibrant community of like-minded professionals. Whether you are a
- [Spotlight on Certification: Hollie O’Connor](https://www.smps.org/2023/10/30/spotlight-on-certification-hollie-oconnor/) - Name: Hollie O’Connor, CPSM Title: Marketing Manager Firm: Terracon Consultants, Inc. SMPS Chapter: Houston Number of years in the A/E/C industry: 7 How has SMPS helped you in your career? Participating in SMPS and studying for the CPSM exam really expanded my understanding of what a marketer can be. It gave me new goals
- [Spotlight on Certification: Laura Okell](https://www.smps.org/2023/10/30/spotlight-on-certification-laura-okell/) - Name: Laura Okell, CPSM Title: Director, Marketing & Proposals Firm: Axias SMPS Chapter: Washington, DC Number of years in the A/E/C industries: 17 How has SMPS helped you in your career? I started in SMPS Twin Cities back in 2009. Going to events and getting to know fellow peer marketing coordinators really helped boost my
- [Member Spotlight: Britt-Anya Bursell](https://www.smps.org/2023/10/17/member-spotlight-britt-anya-bursell/) - In our member spotlight, Britt-Anya Bursell sits down for a virtual chat with SMPS. Britt-Anya is marketing operations team lead/sr. proposal & content specialist for Tighe & Bond. She has been in the A/E/C industries for more than 20 years and an SMPS member for seven. In this spotlight, Britt-Anya shares the rewards of her
- [Energized for the Future: Vision for the Coming Year](https://www.smps.org/2023/10/16/energized-for-the-future-vision-for-the-coming-year/) - The SMPS Foundation is poised to embark on an exciting journey this fiscal year under the servant leadership of a talented, dedicated board of trustees. We share a common commitment to advancing the A/E/C marketing and business development professions and driving innovation, transformation, and leadership opportunities within it. As the president of the SMPS Foundation
- [Construction Inclusion Week 2023](https://www.smps.org/2023/10/16/construction-inclusion-week-2023/) - The SMPS Diversity, Equity, and Inclusion (DEI) committee has been working since 2020 to define, develop, and implement strategies to increase inclusion throughout the architecture, engineering, and construction (A/E/C) industries. An annual fall highlight is Construction Inclusion Week (CIW), an industry initiative to build awareness, celebrate DEI, and provide educational and business resources. In
- [Forging Forward Is Full of Opportunity](https://www.smps.org/2021/09/07/forging-forward-is-full-of-opportunity/) - It’s time to sparkle! I’ve been saying this to myself and anyone who will listen since June. The big question, though, is: Have I bought into it? YES. While we all have been through some very personal matters on most days over the past 18 months, the truth still holds: Forging forward is full of
- [SMPS Advances: February 2022](https://www.smps.org/2022/02/08/smps-advances-february-2022/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [SMPS Advances: April 2022](https://www.smps.org/2022/04/13/smps-advances-april-2022/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [SMPS Advances: June 2022](https://www.smps.org/2022/06/29/smps-advances-june-2022/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Focusing on Lessons of Wisdom](https://www.smps.org/2022/08/11/focusing-on-lessons-of-wisdom/) - It has been an immense honor leading SMPS as president. In a position of high visibility and responsibility, I knew my presidency needed purpose and a commitment to continuing to advance our organization. It’s not just my personal and company’s reputation at stake but also the Society’s if we’re not a purpose-driven organization. As president-elect,
- [Lessons From the Trail](https://www.smps.org/2022/09/16/lessons-from-the-trail/) - Lessons From the Trail: From Rocks and Roots to the Big Picture “Did you have a nice trip?” If you were to go hiking with my spouse and me, you’d probably hear this punny phrase after one of our toes hits a root or a rock, sending us slightly airborne. That phrase never gets old—unless
- [SMPS Advances: January 2023](https://www.smps.org/2023/02/15/smps-advances-january-2023/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our
- [SMPS Advances: October 2022](https://www.smps.org/2022/10/13/smps-advances-october-2022/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our
- [Lessons From the Summit: the Next Pinnacle](https://www.smps.org/2022/11/09/lessons-from-the-summit-the-next-pinnacle/) - As this message is landing in inboxes and on the web, I’m preparing to land in Las Vegas for The Pinnacle Experience. It’s an SMPS event designed for experienced leaders in marketing and business development—and I can’t wait! In my last column, I shared some lessons from the trail—insights gained from hiking that apply to
- [Celebrating Our Past by Creating Our Future](https://www.smps.org/2023/01/11/celebrating-our-past-by-creating-our-future/) - It’s here! The Society's 50th anniversary. *Insert virtual confetti toss* All year long, SMPS is celebrating the founding of our organization—especially at our annual conference, Amplify A|E|C, in Austin. I hope to see you there! This month—as the Society kicks off the celebration—many of us are thinking about what we want to achieve in 2023,
- [Reflections for Women’s History Month: Leadership in the Unexpected](https://www.smps.org/2023/03/16/reflections-for-womens-history-month-leadership-in-the-unexpected/) - Social media has been fun lately. And no, unlike other times I may have uttered this phrase, I don’t mean that sarcastically! The reason? Instead of doom scrolling, I’ve been boon scrolling—a term that describes the joy felt when seeing posts that promote others. Those recent, positive posts have been about Women’s History Month, a
- [SMPS Advances: April 2023](https://www.smps.org/2023/05/11/smps-advances-april-2023/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our
- [Impact the A/E/C industries through our collective leadership](https://www.smps.org/2023/09/19/impact-the-a-e-c-industries-through-our-collective-leadership/) - Welcome to a new SMPS program year! I am honored to serve as your 2023-2024 Society President. As we approach this new SMPS year – our 51st – I can't help but think of our incredible opportunity to impact the A/E/C industries through our collective leadership. SMPS and its members have established best practices in
- [Gratitude for the Flower Bulbs … and the Lightbulbs](https://www.smps.org/2023/05/11/gratitude-for-the-flower-bulbs-and-the-lightbulbs/) - It happens nearly every fall. I’m browsing the home improvement store’s garden section and pause at the spring bulbs on display. Usually, I pass them by, preferring plants that result in instant gratification. Yet when spring finally arrives and daffodils and tulips make their appearance, I feel a sense of gratitude for the younger version
- [SMPS Advances: June 2023](https://www.smps.org/2023/07/12/smps-advances-june-2023/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Even More Lessons From the Trail](https://www.smps.org/2023/07/12/even-more-lessons-from-the-trail/) - Nearly one year ago, I was working on my first column to you as your 2022-2023 SMPS president. In that article, Lessons From the Trail (and the follow-up column, Lessons From the Summit), I shared hiking-inspired takeaways that help me keep an eye on the bigger picture. Serving as Society president these past several months
- [SMPS Foundation Trustees Provide Inspiration and Insights](https://www.smps.org/2023/08/03/smps-foundation-trustees-provide-inspiration-and-insights/) - Many SMPS members are unaware of the SMPS Foundation. Many others are unsure about the Foundation’s purpose and what it should mean to them. Here’s something I’ve learned after nearly 30 years in the A/E/C industries: When people don’t know information, they fill in the gaps with their own opinions, which are often inaccurate. Today’s
- [Janki DePalma Named Chapter President of the Year](https://www.smps.org/2023/08/10/janki-depalma-named-chapter-president-of-the-year/) - SMPS is pleased to announce that Janki DePalma, LEED AP, CPSM, 2021-2022 SMPS Austin president, has been recognized as the 2023 Chapter President of the Year. Janki was honored at Amplify A|E|C, the Society’s annual conference, during an awards ceremony on August 10, 2023. The Chapter President of the Year Award recognizes an SMPS chapter
- [SMPS Recognizes Craig Galati With Its Highest Honor](https://www.smps.org/2023/08/10/smps-recognizes-craig-galati-with-its-highest-honor/) - SMPS is pleased to announce that Craig Galati, FAIA, FSMPS, CPSM, has been honored with the 2023 Weld Coxe Marketing Achievement Award (WCMAA). Craig, a member of SMPS Las Vegas, accepted his award during Amplify A|E|C, the Society’s annual conference, on August 10, 2023, in Austin, TX. The Society’s highest honor, the WCMAA salutes a
- [Keep Questioning While Learning](https://www.smps.org/2023/07/20/keep-questioning-while-learning/) - This time last year, I wrote about how reading can open our minds to new ideas. But if we only read what we’re accustomed to, we can’t continue to evolve. And, for me, evolving as a person keeps me going and growing. Recently, I came across an article titled “100 Best Books of All Time”—featuring
- [SMPS Announces 2023 Class of Fellows](https://www.smps.org/2023/06/16/smps-recognizes-2023-class-of-fellows/) - Alexandria, VA (June 15 , 2023) − The Society for Marketing Professional Services (SMPS) is pleased to announce the following members who have been named Fellows of the Society in 2023. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building industry.Members who have 15 years’ experience as
- [Rethinking Business Development](https://www.smps.org/2020/08/12/rethinking-business-development/) - If 2020 has taught us anything, it’s to expect the unexpected. This pretty much applies to all the societal norms to which we’ve become accustomed, and certainly to business norms, as well. In business development, we’ve used approaches that have been a part of our toolbox for decades: attend business mixers, exhibit at trade shows,
- [SMPS Recognizes the 2019 Class of Fellows](https://www.smps.org/2019/08/06/smps-recognizes-the-2019-class-of-fellows/) - The 2019 class represents the highest level of experience and leadership in marketing and business development within the design and building industries. Alexandria, VA (August 6, 2019) – The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce the following members who have been named Fellows
- [SMPS Awards SMPS Greater Cincinnati as the 2019 Striving for Excellence Grand-Prize Winning Chapter](https://www.smps.org/2019/08/07/smps-awards-smps-greater-cincinnati-as-the-2019-striving-for-excellence-grand-prize-winning-chapter/) - SMPS Greater Cincinnati has provided remarkable programming, leadership, and chapter management. Alexandria, VA (August 7, 2019) – The Society for Marketing Professional Services (SMPS) is pleased to announce that SMPS Greater Cincinnati has been recognized as the 2019 Striving for Excellence Grand-Prize Winning Chapter. The chapter was honored at Build Business 2019, the SMPS annual
- [Final Thoughts and a Fond Adieu](https://www.smps.org/2019/08/08/final-thoughts-and-a-fond-adieu/) - The Society’s vision is “Business Transformed Through Marketing Leadership.” As I was thinking about my last Marketer QuickLook message to you as president, I thought I would share four thoughts that helped me transform myself into a better leader this past year. Hopefully, something will resonate and help you transform yourself into becoming a better
- [SMPS Member Megan Eby, CPSM](https://www.smps.org/2019/08/12/smps-member-megan-eby-cpsm/) - In our member spotlight, Megan Eby, CPSM, takes a moment out of her busy day to sit down with SMPS. Megan, who works for Toole Design as a proposal coordinator shares the rewards and challenges of her job and how SMPS has helped her career. Please briefly describe your role at Toole Design. I manage
- [Our Work Is Inspired by You](https://www.smps.org/2019/08/16/our-work-is-inspired-by-you/) - Like many of our members, I attended Build Business 2019 in Washington, D.C. I came away very impressed with the entire experience from top to bottom. The conference committee and SMPS staff focused on putting the Society’s best foot forward and they pulled it off. From the keynotes to the educational offerings to the Evening
- [Engineering News-Record quotes Donna Corlew and Frank Lippert](https://www.smps.org/2019/08/20/engineering-news-record-quotes-donna-corlew-and-frank-lippert/) - The two past SMPS presidents presented research during the Fellows Symposium at Build Business. On August 13, 2019, Engineering News-Record quoted Donna Corlew, FSMPS, CPSM, chief whatever it takes officer of C* Connect, and Frank Lippert, FSMPS, CPSM, founder and partner of Go Strategies, about the early findings of their research in the article, “Wanted: Next-Gen Industry CEO Views
- [The Construction Channel features an interview with SMPS CEO Michael Geary](https://www.smps.org/2019/08/21/the-construction-channel-features-an-interview-with-smps-ceo-michael-geary/) - On August 20, 2019, The Construction Channel featured an interview from Build Business, the SMPS annual conference, with SMPS CEO, Michael V. Geary, CAE, about the value and importance of marketers and business developers in building and sustaining business for A/E/C firms. The following is an excerpt: Marketing is an integral profession that represents numerous
- [How To Prepare for Client Interviews](https://www.smps.org/2019/08/22/how-to-prepare-for-client-interviews/) - What do engineers and architects have in common with Broadway actors? They both perform. And great performances lead to public acclaim and future work. The decision to deliver a winning presentation at a client interview begins with the go/no-go decision. Ideally, a team goes after work with the odds stacked in their favor. Key players
- [The SMPS Foundation Announces the 2019-2020 Board of Trustees](https://www.smps.org/2019/09/04/the-smps-foundation-announces-the-2019-2020-board-of-trustees/) - The SMPS Foundation promotes A/E/C research and education that advances professional services marketing. Alexandria, VA (September 4, 2019) – The Society for Marketing Professional Services (SMPS) Foundation is pleased to announce its 2019-2020 board of trustees. The new board took office on September 1, 2019. When asked what were the goals and research initiatives that
- [SMPS publishes “How an Association Told Its Member Story” in Association Adviser](https://www.smps.org/2019/08/28/smps-publishes-how-an-association-told-its-member-story-in-association-adviser/) - On August 23, 2019, SMPS published an article, “Flipping the Script on Rebranding: How an Association Told Its Member Story” in Association Adviser. The article focuses on how SMPS launched a rebrand and new vision statement that advocates on behalf of members in the profession. The following is an excerpt: In the association space, we
- [Fall: A Fresh Start and New Beginning](https://www.smps.org/2019/09/13/fall-a-fresh-start-and-new-beginning/) - It’s that time again. Back-to-school time, that is. We’re in the midst of our firm’s planning sessions for 2020, and the SMPS year has officially kicked off. If you’re like me, you get all geeked out by the fancy school supplies, football seasons beginning, and do your own personal and professional back-to-school planning. Even though
- [My CPSM Journey: An Epic Adventure](https://www.smps.org/2019/09/19/my-cpsm-journey-an-epic-adventure/) - Going to an amusement park can be exciting but also scary. Especially with those roller coasters … whoa! Roll back the clock two years ago to 2017, and that’s pretty much how I felt about preparing for the Certified Professional Services Marketer (CPSM) exam. Excited, but nervous and not really sure what to expect. So
- [Make Time To Compare](https://www.smps.org/2019/09/20/make-time-to-compare/) - On a personal level, some say comparing ourselves to others might not be a good thing. But I can think of one great reason to compare, actually I like to call it “evaluate”—and that’s when it comes to our professional lives. Time flies when you’re passionate about what you do. And while you’re working hard
- [Creating a Company-Wide Mentoring Program](https://www.smps.org/2019/09/24/creating-a-company-wide-mentoring-program/) - I believe mentoring is essential to leadership development and can significantly accelerate the trajectory of one’s career. Unfortunately, many mentoring programs fail, stall, or never get off the ground because they lack a clear understanding of what they’re trying to achieve, leaving both the company and participants unable to identify, measure, and benefit from the
- [SMPS Advances: September 2019](https://www.smps.org/2019/09/24/smps-advances-september-2019/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our
- [Becoming a Better Leader](https://www.smps.org/2019/10/07/becoming-a-better-leader/) - A few weeks ago, I had an interesting conversation with a new colleague when we met for the first time. As we discussed my role as the vice president of business planning, he asked how many people report to me. He was a bit surprised when I replied, “None.” In my position, I work
- [SMPS Member Kyle Veater](https://www.smps.org/2019/10/15/smps-member-kyle-veater/) - In our member spotlight, Kyle Veater takes time out of his busy day to sit down with SMPS. Kyle, who works for OCMI as a business development and marketing manager, shares the rewards and challenges of his job and the benefits of being an SMPS member. Please describe your role at OCMI. As business development
- [Building Design + Construction and ENR feature the highlights from the SMPS Foundation report, “Powering Up Technology: A Spotlight on MarTech”](https://www.smps.org/2019/10/16/building-design-construction-features-the-highlights-from-the-smps-foundation-report-powering-up-technology-a-spotlight-on-martech/) - Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS Foundation Trustee, Amy Collins, focus on how the intersection of strategy, marketing, and technology, commonly known as MarTech, is penetrating the architectural, engineering, and construction
- [Happy Fall, Y'all](https://www.smps.org/2019/10/17/happy-fall-yall/) - I love fall. The trees start to change, the days get shorter and cooler, and, best of all, it's football season! Whether it's watching my favorite college team (Go Pokes!) or pro team (Go Chiefs!), I love watching plays develop and seeing how both sides react to a given situation. And while there are plenty
- [Identifying Metrics That Matter](https://www.smps.org/2019/10/30/identifying-metrics-that-matter/) - As an A/E/C marketer, you’ve undoubtedly received emails on the importance of using web and email marketing analytics. Data about your website and its users has become easier to access in the last decade or so, thanks largely to products such as Google Analytics. But ease of access should not be confused with ease
- [Sigstr Recognizes the Share SMPS Campaign](https://www.smps.org/2019/11/05/sigstr-magazine-sigstr-recognizes-the-share-smps-campaign/) - In the September issue of its magazine, Sigstr recognized the Share SMPS campaign for email banner advertising. Sigstr, an email signature marketing platform, ranked this SMPS campaign as one of the 90 "most marvelous, elegant, and lavish designs in the email ad scene" in the category "Customers and Partners." This is the second year that
- [What Really Matters](https://www.smps.org/2019/11/07/what-really-matters/) - Sometimes the truth comes at us like a freight train—speeding and uncontrollable. This happened to me the other day. What if, instead of thinking of the holidays as a chore, you think about it in terms of seeing your loved ones 50 more times? Often, holidays are the only time we spend with family, and
- [The Entire Business Development Process in 11 Words](https://www.smps.org/2019/11/13/the-entire-business-development-process-in-11-words/) - Earlier this year, I was asked to describe the A/E/C sales process to a room full of peers. My initial reaction was, “Sales is a result—business development is a process!” Yes, we’re trying to generate sales, but with professional services, that should be considered the preferred culmination of effective and timely marketing and business
- [SMPS Publishes Report on Current and Anticipated A/E/C Marketing Practices](https://www.smps.org/2019/11/18/smps-publishes-report-on-current-and-anticipated-a-e-c-marketing-practices/) - Marketing 2022 highlights what marketing currently looks like and how it will change in the next three years. Alexandria, VA (November 18, 2019) – The Society for Marketing Professional Services (SMPS) published Marketing 2022, a report that provides industry trends and information for architecture, engineering, and construction (A/E/C) firms to create a roadmap for marketing
- [Be Courageous and Tell a Connected Story](https://www.smps.org/2019/11/20/be-courageous-and-tell-a-connected-story/) - It’s a common practice for A/E/C firms—no matter the size—to describe the services they deliver instead of what comes out of the services. Firms fall into the habit of rattling off a list of offerings and miss an important point: how their services solve problems or impact the client. This habit, unfortunately, can become a
- [Gifts We All Have](https://www.smps.org/2019/12/05/gifts-we-all-have/) - “At the end of the day, who you are, what you do, and how you show up in the world is special and unique. When you think big, show up bold, and share your uniqueness, you become a role model for all of us.” Deepak Chopra & Tris Thorp, The Chopra Center During the holiday
- [ENR publishes “What is the Future of A/E/C Marketing?”](https://www.smps.org/2019/12/06/enr-publishes-what-is-the-future-of-a-e-c-marketing/) - On December 3, 2019, Engineering News-Record (ENR) published a blog post authored by Scott Butcher, FSMPS, CPSM, on the need for architecture, engineering, construction (A/E/C), and environmental firms to continually stay abreast of what is happening in marketing and business development. To help A/E/C firms remain competitive and catch a glimpse into the future of
- [The Smallest Acts Can Spur Action](https://www.smps.org/2019/12/12/the-smallest-acts-can-spur-action/) - Greetings, all! I recently attended a conference in Phoenix at the Arizona Biltmore hotel, which is one of my favorite buildings. Conferences are always well worth it, but by the time the third and last night rolled around I was spent. I'd planned to get up early for a walk before heading for my flight
- [SMPS Member Caroline Hinrichs](https://www.smps.org/2019/12/17/smps-member-caroline-hinrichs/) - In our member spotlight, Caroline Hinrichs takes time out of her busy day to sit down with SMPS. Caroline, who works for HOK as director of business development of Experience Design, shares the rewards of her job and the benefits of being an SMPS member. How long have you worked at HOK? 2 ½ years
- [Declutter Your CRM To Increase Productivity](https://www.smps.org/2019/12/19/declutter-your-crm-to-increase-productivity/) - In A/E/C, we have a lot of processes. Your company has a process for deciding which projects you’ll go after. Your marketing team has a process for capturing information for use on proposals. You even have a process for how you start each morning when you get into work. But what do you do when
- [The Future Looks Bright](https://www.smps.org/2020/01/09/the-future-looks-bright/) - It’s time to get the sunglasses out because the future looks bright and life is about to go full speed. Or, has it already? If you’re like me, this year has kicked off with a bang and my schedule is as busy as ever. However, my schedule can easily get out of control and, ultimately,
- [My CPSM Journey: Putting Yourself First](https://www.smps.org/2020/01/14/my-cpsm-journey-putting-yourself-first/) - Earning my CPSM was one of the most difficult and rewarding experiences of 2019. I underestimated the level of effort it takes to carve out time to study and retain the information. I like to consider myself a lifelong learner, so I thought all would go well even though college ended about 10 years ago.
- [Marketing 2022: A Glimpse Into Our Future](https://www.smps.org/2020/01/23/marketing-2022-a-glimpse-into-our-future/) - What will the future hold for professional services marketers? This question was top of mind earlier this year when SMPS launched a research initiative to attempt to answer that question. More than 330 members participated in the research, which sought to gain insight into current marketing practices and predictions as to how these practices will
- [SMPS Foundation: Annual Owners Survey](https://www.smps.org/2020/01/24/smps-foundation-annual-owners-survey/) - Last Call to Share Our Owners Survey A lot has changed in the last few weeks. And while we may find ourselves in some unchartered territory, we still need your help. Over the last year, we’ve developed an annual owners survey to gain insights into the key factors end users/owners consider when selecting their A/E/C
- [SMPS HQ Webinar: The Ins and Outs of Board Service](https://www.smps.org/2020/01/27/smps-hq-webinar-the-ins-and-outs-of-board-service/) - Get ready, get set, go lead. Have you ever considered applying for a position on the Society board but weren’t sure if you qualified? Or perhaps you weren’t sure about time or travel commitments—or how the selection process works? For answers to these and other questions, please join us for our free webinar, The Ins
- [New Trends To Revitalize Tired Proposals](https://www.smps.org/2020/01/29/new-trends-to-revitalize-tired-proposals/) - As a society, the way we consume information has changed. We have become accustomed to small bites of information (think Twitter) and highly graphical content (think Instagram and infographics) that can be skimmed and quickly grasped. Blogs, social media posts, and other digital marketing best practices emphasize brief word counts and graphics as most
- [The One Social Media Tool You Must Master](https://www.smps.org/2020/02/06/the-one-social-media-tool-you-must-master/) - Let’s take a closer look at a question that often comes up during our training workshops and client engagements: What should we be doing with social media? Many A/E/C and environmental firms remain skeptical about social media—and that skepticism can be well-founded. While some firms have jumped in with both feet and even mastered this
- [Introducing… SMPS Unscripted™](https://www.smps.org/2020/02/10/introducing-smps-unscripted/) - Inspiring stories from A/E/C thought leaders. Research shows that 68% of people want to hear their leaders' personal success stories and 73% of people want to know about the obstacles their leaders have overcome, according to Wisdom Capture. SMPS is leading the charge on this initiative, and as a result, is launching the SMPS Unscripted
- [Trade Shows Reimagined](https://www.smps.org/2020/02/12/trade-shows-reimagined/) - More than just a destination, successful trade show management is all about the trip. Imagine you’re preparing for your dream vacation. Before setting your Out of Office message in your email, you thought ahead. You researched and planned. Maybe you developed a detailed itinerary, coordinated with travel companions, or lined up a pet sitter. Apply
- [SMPS Member Kathleen Porter](https://www.smps.org/2020/02/13/smps-member-kathleen-porter/) - In our member spotlight, Kathleen Porter takes time out of her busy day to chat with SMPS. Kathleen, who works for Lavellee Brensigner Architects as business development manager, shares the rewards of her job and the benefits of being an SMPS member. How long have you worked at Lavellee Brensigner Architects? This summer, I’ll celebrate
- [SMPS Advances: February 2020](https://www.smps.org/2020/02/19/smps-advances-february-2020/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of
- [2020 SMPS Call for Applications](https://www.smps.org/2020/02/25/2020-smps-call-for-applications/) - Help SMPS Lead the Way. The Society is looking for leaders like you. Here's your opportunity to help us fulfill our vision of Business Transformed Through Marketing Leadership. SMPS continues to be strong. We're creating value for our membership to help you succeed even in these unprecedented times. To ensure we're in the best position
- [The Seventh W](https://www.smps.org/2020/02/25/the-seventh-w/) - We've probably all taken some form of writing course. Early on, we're taught to address the six Ws: who, what, when, where, why, and how. When compiling information for an article or RFQ response, those items are the basics and, too often, the things everyone focuses on. They're quantifiable, comparative, expected ... and boring. But
- [Why Every Meeting Needs an Agenda](https://www.smps.org/2020/03/04/why-every-meeting-needs-an-agenda/) - If you’ve ever led a volunteer board or committee meeting, you know that not everybody agrees with everything all of the time. But there are definitely some commonalities: We’re all volunteers; we’re all willing to serve; and we have meetings to stay on track to reach our goals. In the recent past, I’ve had
- [Staying connected is important—a message from SMPS leadership](https://www.smps.org/2020/03/17/staying-connected-is-important-a-message-from-smps-leadership/) - Here at SMPS HQ, we want to express a spirit of solidarity and to share with you the support you can expect from us in the coming weeks. Throughout our membership, people have the mandate to work at home full-time (perhaps a first-time experience for some) and many of our members are seeking ways to
- [Leading the Charge Through Digital Transformation](https://www.smps.org/2020/03/20/leading-the-charge-through-digital-transformation/) - For decades, we’ve heard about the promise of how digital technology would change the way A/E/C firms do business. We’ve imagined a future where the cloud, 3D printing, augmented/virtual reality (AR/VR), artificial intelligence (AI), and the internet of things (IoT) would change everything. This technology has been talked about so much that at a certain
- [Introducing Pivot & Focus](https://www.smps.org/2020/03/23/introducing-pivot-focus/) - It’s time to pivot and shift our focus. Business as we know it has changed, bringing us online instead of in person. Now more than ever, we need to stay connected and lean on each other. SMPS has always been a strong community, and we’re even stronger together. Join us for a new series dedicated
- [A/E/Courses](https://www.smps.org/2020/03/23/a-e-courses-post/) - We are making the latest online programming available to you at no charge. Members can get started today and use promo code HQcares2020 through May 31, 2020.
- [10 Simple Tips for Thriving While Working from Home](https://www.smps.org/2020/03/23/10-simple-tips-for-thriving-while-working-from-home/) - Some of us have worked remotely for quite a while. For others, it’s a new frontier. Working from home (WFH) requires a little discipline and a lot of self-care. If you’re currently keeping some distance, there are ways to feel and stay connected with your clients and colleagues. Even if you’re tempted to stay in
- [Virtual meetup: A/E/Crisis communications](https://www.smps.org/2020/03/27/virtual-meetup-a-e-crisis-communications/) - In this 30-minute online session, presenter Lauren Waldron, introduces key elements of crisis communications best practices. By the end, you’ll know how to easily apply the tips and tricks to craft your own crisis communications strategy and create messaging that protects your firm’s brand. Sample crisis communications plan template Download FAQ Download
- [PSM Show with CJ McClanahan](https://www.smps.org/2020/03/27/psm-show-with-cj-mcclanahan/) - Are you still figuring out the best way to work from home? Listen to the PSM Show podcast, hosted by SMPS CMO Josh Miles. In this episode, SMPS Foundation trustee CJ McClanahan shares tips on effective management, team interactions, and how to remain focused.
- [Two Cents in Two Minutes | Communication frequency during a crisis](https://www.smps.org/2020/04/06/communication-frequency-during-a-crisis/) - When is it too much or not enough? Lauren Waldron, the Society’s assistant director of marketing, will help you decide. In our first episode of Two Cents in Two Minutes, she shares quick tips on how often your marketing and BD team should communicate during a crisis to maintain trust. Stay tuned for more two-minute
- [SMPS HQ Bolsters Team With the Arrival of  Marci Thompson as Chief Growth Officer](https://www.smps.org/2020/04/07/smps-hq-bolsters-team-with-the-arrival-of-marci-thompson-as-chief-growth-officer/) - The new hire strengthens the Society’s commitment of focusing on growth strategies and providing top-tier educational programs ________________________________________________________________________________ Alexandria, VA (April 7, 2020) – The Society for Marketing Professional Services (SMPS) is pleased to announce that Marci Thompson has rejoined the Society to serve as chief growth officer. Ms. Thompson will offer strategic direction for
- [Two Cents in Two Minutes | Hit record to engage](https://www.smps.org/2020/04/13/two-cents-in-two-minutes-hit-record-to-engage/) - We already know the power of video just by looking at YouTube. Now’s the time to use it to connect with colleagues. In our next episode of Two Cents in Two Minutes, Marci Thompson and Josh Miles of SMPS HQ, share ways to use Zoom to engage with, motivate, and help teams stay on track.
- [Virtual meetup: Facilitation Essentials for Online Meeting Management](https://www.smps.org/2020/04/13/virtual-meetup-facilitation-essentials-for-online-meeting-management/) - During this 30-minute recorded session for SMPS members, learn tips and practices to help you navigate the world of virtual meetings. Our presenter, Jeffrey Cufaude, will share ways to prepare, how to enhance participation, and lead your online gathering with gusto. Download session handouts.
- [SMPS Member Sally Clark](https://www.smps.org/2020/04/15/smps-member-sally-clark/) - In our member spotlight, Sally Clark takes time out of her busy day to chat with SMPS. Sally, who works for AFG Group as director, marketing and communications, shares the rewards of her job and the benefits of being an SMPS member. How long have you worked at AFG? I’ve worked at AFG for three
- [The Enormity of Small Things](https://www.smps.org/2020/04/15/the-enormity-of-small-things/) - Greetings from my dining room! Like so many of you, I'm well into my fourth (or more) week of working from home. It's an odd experience for someone who has never really teleworked. Sure, sometimes I do when traveling or at conferences, but rarely from home and never for days on end. In my Marketer
- [Virtual meetup: The Psychology of Connection, Empathy, and Storytelling](https://www.smps.org/2020/04/16/virtual-meetup-the-psychology-of-connection-empathy-and-storytelling/) - Nothing’s more powerful than a leader who can motivate, inspire, and unite a team. In our 30-minute virtual meetup, psychologist JonRobert Tartaglione will walk us through the science of connection and empathy. He’ll equip managers and leaders with the tools needed to rally teams and stir passion. Download the slides
- [April Marketer Goes Digital](https://www.smps.org/2020/04/17/april-marketer-goes-digital/) - As part of our Pivot & Focus campaign, we’re bringing Marketer to where you are. With so many members working remotely, we wanted to provide this important content in the quickest, easiest way possible. Download Marketer. Review our FAQs. View the quick tutorial.
- [National Volunteer Week 2020](https://www.smps.org/2020/04/18/national-volunteer-week-2020/) - Celebrate National Volunteer Week with SMPS from April 19–25, 2020. Our volunteers are the heart of the Society. So this week, we celebrate you and thank you for your service. If you weren't able to share your story with us in our survey, let us know how you have benefited from volunteering with SMPS on
- [Essentials of Content Marketing](https://www.smps.org/2020/04/20/essentials-of-content-marketing/) - It’s not just about how well you write. It’s about how well you answer these three questions. Danielle Gray, also known as the Content Whisperer, shares some content marketing tips and best practices in our next episode of Two Cents in Two Minutes.
- [Virtual meetup: Managing Stress and Rising Above the Chaos](https://www.smps.org/2020/04/21/virtual-meetup-managing-stress-and-rising-above-the-chaos/) - In today’s unique environment, it’s easy to feel a bit on edge. We’re trying to stay busy and healthy, all while working with teams and connecting with clients. During this virtual meetup, CJ McClanahan will share nine proven strategies to decrease anxiety and increase productivity.
- [Data for Customer Engagement and Business Development](https://www.smps.org/2020/04/22/data-for-customer-engagement-and-business-development/) - Digital transformation. Disruption. Innovation. As a professional in the A/E/C industries, you know these buzzwords all too well. Project teams are accustomed to adapting, testing new solutions on their project sites, and reaping the benefits of quicker workflows and access to data in real time. But what does it mean for marketers? There’s a tremendous
- [SMPS Advances: April 2020](https://www.smps.org/2020/04/22/smps-advances-april-2020/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Improving Your Firms Social Media Culture](https://www.smps.org/2020/04/28/improving-your-firms-social-media-culture/) - When popular search engines review and rank your firm’s website content, the content in your social channels is also included. So, too, are mentions about your firm in the news media. Smarter bot algorithms and organic human searches are converging to quickly assess the relevance of all that content in microseconds. Are you worthy
- [Virtual meetup: Leveraging LinkedIn](https://www.smps.org/2020/04/24/virtual-meetup-leveraging-linkedin/) - Ida Cheinman shares strategies to reinvent your marketing and business development using LinkedIn as a powerful tool in the age of virtual networking. This complimentary 30-minute meetup is an SMPS members-only benefit through our Pivot & Focus series. Download slides
- [Two Cents in Two Minutes | To Do or Not To Do](https://www.smps.org/2020/04/27/two-cents-in-two-minutes-to-do-or-not-to-do/) - To do or not to do, that is the question. Just like your work environment, your to-do list has probably evolved—and is longer than a CVS receipt. If that’s the case, are you making sure you have the right items on it? In our next episode of Two Cents in Two Minutes, Anna Martinovich, CPSM,
- [2020-21 Leadership Announced](https://www.smps.org/2020/05/01/2020-21-leadership-announced/) - The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve in volunteer leadership roles. The Nominations and Elections Committee thoroughly reviewed all the qualified applications and is pleased to present the slate of officers, directors, and trustees for the forthcoming fiscal year. In accordance with
- [Decision-Making in Times of Risk and Uncertainty](https://www.smps.org/2020/05/03/decision-making-in-times-of-risk-and-uncertainty/) - With decisions under greater scrutiny during this time, how do you position yourself and your firm? Psychologist JonRobert Tartaglione joins us to discuss strategies firms should consider when rebranding and repositioning during this shift in the marketplace. Our upcoming virtual 30-minute meetup includes a Q&A session at the end.
- [PSM Show with Stefanie Krievins](https://www.smps.org/2020/05/04/psm-show-with-stefanie-krievins/) - David and Stefanie delve into disaster response, including discussion of a four-part model of disaster response: mitigation, preparedness, response, and recovery. Visit PSM.show for more
- [Two Cents in Two Minutes | Career leadership without the career ladder](https://www.smps.org/2020/05/04/two-cents-in-two-minutes-career-leadership-without-the-career-ladder/) - Some things are out of our control—but some things are within our influence. In our next episode of Two Cents in Two Minutes, business owner and coach Maisha Hagan shares three goals to leverage influence for short- and long-term career success. (Hint: having meaningful meetings matter.)
- [Virtual Meetup | Managing Business Finances During Crisis](https://www.smps.org/2020/05/04/virtual-meetup-managing-business-finances-during-crisis/) - In our new reality, firms are feeling a financial impact in more ways than one. During our 30-minute virtual meetup, SMPS Past-President Chris Rickman, FSMPS, CPSM, shares financial resources available to manage during these times. He’ll talk about budgets, business insurance, and other big-ticket items. Bring your questions!
- [Virtual Meetup: LONG TIME NO SEE: Why Digital Marketing Keeps You Relevant](https://www.smps.org/2020/05/06/virtual-meetup-long-time-no-see-why-digital-marketing-keeps-you-relevant/) - (The physical distancing edition)—Presented by Danielle Gray What happens when normal business development activities like conferences, networking events and in-person meetings go away? We’ll discuss how we can use content marketing to keep current and prospective clients engaged with your firm to remain top of mind no matter what gets canceled. Tactical and applicable strategies
- [Improving Our Communities](https://www.smps.org/2020/05/07/improving-our-communities/) - Fair or not, there is a stereotype that persists in the A/E/C industries that a construction project is the crucible an organization must “get through” to realize their vision of a new or enhanced facility. But the truth is that a construction project can be an exciting, transformational—and positive—experience. For us, this experience naturally occurs
- [How To Implement a Team Writing Process](https://www.smps.org/2020/05/07/how-to-implement-a-team-writing-process/) - As with most creative endeavors, writing can seem magically pulled from thin air to blossom on paper on its own. But writers know that’s not quite how it works, and definitely not while writing as part of a team. Part of the creative growth in team writing includes setting up processes you didn’t know you
- [Two Cents in Two Minutes | Jen Newman](https://www.smps.org/2020/05/11/two-cents-in-two-minutes-jen-newman/) - Communicating can be a challenge. The way you say something is more important than the words you choose. In our next episode of Two Cents in Two Minutes, Jen Newman, CPSM, shares four tips on how to make sure your message comes across as intended.
- [Virtual Meetup: Ready for Your Close Up? When Interviews Go Virtual](https://www.smps.org/2020/05/11/virtual-meetup-ready-for-your-close-up-when-interviews-go-virtual/) - How do you plan for shortlist interviews when working remotely? The same way as before: by prepping in advance. As these virtual interviews become the new normal, there are some do’s and don’ts about being on camera. Join presenter Donna Corlew, FSMPS, CPSM, during this 30-minute meetup when she shares great tips to connect virtually
- [Be Open to Transformation](https://www.smps.org/2020/05/15/be-open-to-transformation/) - Fear, uncertainty, and discomfort are your compasses toward growth. We must let go of the life that we had planned, so as to accept the life that is waiting for us.” Joseph Campbell Has there been something inside of you that’s ready for a disruption or change? Maybe not a huge one, but a tweak
- [Marketer Must Reads: Business Development e-book](https://www.smps.org/2020/05/18/marketer-must-reads-business-development-e-book/) - We’re all about catching on to a great series (which, by the way, have you seen Ozark?). SMPS has followed suit by introducing a new e-book series. Marketer Must-Reads, which will feature relevant articles with best practices to help move your firm forward successfully. Next up: business development, our second e-book. Download Now
- [Virtual Meetup: How to Remain Newsworthy](https://www.smps.org/2020/05/18/virtual-meetup-how-to-remain-newsworthy/) - You can’t stop reaching out even when you’re social distancing—especially when it comes to your business. During our 30-minute virtual meetup, discover communications strategies to get media coverage for your firm. Our presenter, Lindsey Kubes, CPSM, will take your questions at the end. Download the presentation here.
- [May 2020: Make the Most of Your Membership](https://www.smps.org/2020/05/20/may-2020-make-the-most-of-your-membership/) - Summer is upon us. And this time last year, we never expected to be working remotely and spending more time at home than ever before. We would’ve probably said that school’s out for summer—when in fact, and in some places, school has been out for a while now. Yes, times have changed. But there’s
- [Join In and Be Heard](https://www.smps.org/2020/05/20/join-in-and-be-heard/) - Participate in a survey of association members for a chance to win. SMPS is seeking your participation to better understand how you perceive benefits, organizational goals, challenges, and the value of membership overall—all with the goal of delivering the best possible SMPS member experience. Willow Marketing, in collaboration with audience segmentation experts Audience Audit Inc.,
- [Two Cents in Two Minutes: Leading in Crisis](https://www.smps.org/2020/05/21/two-cents-in-two-minutes-leading-in-crisis-presented-by-michael-v-geary-cae/) - We already know that now’s a time of uncertainty. And the crisis has made us stop and think. In our next episode of Two Cents in Two Minutes, SMPS CEO Michael V. Geary, CAE, shares core behaviors we should be following to be a strong leader.
- [Virtual Meetup: Measuring Digital Impact](https://www.smps.org/2020/06/01/virtual-meetup-measuring-digital-impact/) - Are Your Digital Channels Bringing a Return? You can’t just post your content and then hit the snooze button. It’s important to watch and measure the impact these channels have on reaching your marketing goals. During our 30-minute virtual meetup, learn how to leverage analytics to connect with your target clients and offer the highest
- [Virtual Meetup: Virtual Reality—Tactics for Improving Your Presence and Communication with Vocal Inflection](https://www.smps.org/2020/06/01/virtual-meetup-virtual-reality-tactics-for-improving-your-presence-and-communication-with-vocal-inflection/) - Virtual Meetup: Virtual Reality—Tactics for Improving Your Presence and Communication with Vocal Inflection Inflection is a great tool for ensuring your message is received as intended. Because so often, it’s not what you say. It’s the way you say it. Join us for our next 30-minute virtual meetup when Jen Newman, FSMPS, CPSM, shows us
- [Two Cents in Two Minutes—Working from Home](https://www.smps.org/2020/06/02/two-cents-in-two-minutes-working-from-home/) - Working from home while also managing a household can be tricky. Even after two months, it can still feel chaotic. In our next episode of Two Cents in Two Minutes, Krystle English, CPSM, shares five tips on managing your workload and your family.
- [Six Reasons To Improve Your Proposal Writing](https://www.smps.org/2020/06/04/six-reasons-to-improve-your-proposal-writing/) - Anyone engaged in the planning and production of A/E/C marketing proposals knows what an enormous undertaking it can be. This often-grueling process involves the creation and synthesis of assets into a cohesive document that adheres to strict guidelines. Typically overseen by an overburdened marketer, the proposal process usually takes place on an accelerated timeline,
- [Virtual Meetup—Your Creativity Workout: Online Boot Camp for A/E/C Marketers & Business Developers](https://www.smps.org/2020/06/08/virtual-meetup-your-creativity-workout-online-boot-camp-for-a-e-c-marketers-business-developers/) - Are you ready to put your creativity fitness level to the test? Join us for a 30-minute meetup where you’ll discover how to confront your creative blocks. Our online bootcamp will help you view creativity as a skill you can learn and practice. (Bring your potato chips—we won’t tell.)
- [Launch Your Thought Leadership Program in Four Steps](https://www.smps.org/2020/06/18/launch-your-thought-leadership-program-in-four-steps/) - As marketers, you know that it’s not only what you do, but how you promote it, that builds more business. And while your firm may have a strong portfolio that demonstrates your track record with project types, you must generate a variety of high-level, content-focused activities to get noticed. Most companies trumpet the unique challenges
- [Crafting Your Firm’s Client Experience Workshop](https://www.smps.org/2020/07/01/crafting-your-firms-client-experience-workshop/) - Client Experience (CX) is a hot buzzword in A/E/C today. In layman’s terms, CX is the experience a client has while working with you—looking beyond the products or services you provide. Caring about the experience, versus just the technical work, is often a mind shift for many firms. After all, we’re hired to provide a
- [Beating the Unemployment Blues](https://www.smps.org/2020/07/09/beating-the-unemployment-blues/) - It was just after lunch on a sunny afternoon during the last week of June 2019. It was going to be another meeting with the president of my previous firm about the direction of marketing and business development. They were not pleased with my approach, even though the results were there. The relationship had also
- [Marketing’s Role in Customer Experience](https://www.smps.org/2020/07/16/marketings-role-in-customer-experience/) - According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see strong returns on their investment. Why are the other 80% of companies failing? Often the cause stems from misalignment between CX goals, strategy, and execution.
- [July 2020: Make the Most of Your Membership](https://www.smps.org/2020/07/16/july-2020-make-the-most-of-your-membership/) - There’s always room for growth. And there’s always room for a different mindset. Often, we’re taught to believe that leadership comes to those who wait. And to those at certain levels or with particular job titles. But that’s not the case. Leadership isn’t always what we think. A strong leader can be anyone—with any title
- [Virtual Meetup: Adapting Business Development to the COVID Climate](https://www.smps.org/2020/07/20/virtual-meetup-adapting-business-development-to-the-covid-climate/) - In recent months, business development in the A/E/C industries has changed, industry events have been canceled and education-focused conferences have been postponed. This has left us with three critical questions: How do you maintain and expand your network? How do you stay relevant and present without the platforms we have been so accustomed to? And
- [Overcoming Seven Leadership Thinking Traps](https://www.smps.org/2020/07/22/overcoming-seven-leadership-thinking-traps/) - As an A/E/C leader, you’re not just responsible for your performance, but the performance of your team. With so much riding on you in today’s changing business climate, it’s easy to get caught up in projects and meetings without taking the time to consider your successes and where you may be falling short. There are
- [The SMPS Annual Membership Meeting](https://www.smps.org/2020/07/22/the-smps-annual-membership-meeting/) - The SMPS Annual Membership Meeting will be held virtually on Monday, August 31, at 2 p.m. ET. SMPS President Melissa Lutz, FSMPS, CPSM, and our HQ team will present a review of the current fiscal year and share initiatives for the next, including our response to the COVID-19 pandemic, the economic recession, and our
- [Own It and Be a Change-Maker](https://www.smps.org/2020/07/31/own-it-and-be-a-change-maker/) - "You can’t go back and change the beginning, but you can start where you are and change the ending.” C.S. Lewis As I wrote in a previous column, there’s no true crystal ball that can predict the future. When I started my term as SMPS president in 2019, I could have never predicted COVID-19 would
- [SMPS Recognizes Donna Corlew With 2019 Weld Coxe Marketing Achievement Award](https://www.smps.org/2019/08/05/smps-recognizes-donna-corlew-with-2019-weld-coxe-marketing-achievement-award/) - Distinguished SMPS member accepts the Society’s highest honor. Alexandria, VA (August 6, 2019) – The Society for Marketing Professional Services (SMPS) honored Donna J. Corlew, FSMPS, CPSM, with the 2019 Weld Coxe Marketing Achievement Award (MAA). Corlew, a member of SMPS Nashville, accepted her award during Build Business, the SMPS annual conference, on Thursday, August
- [Seven Things Your Clients Want You To Know](https://www.smps.org/2020/08/06/seven-things-your-clients-want-you-to-know/) - In this changing COVID-19 world, clients want to know that you care about them and their businesses. And it’s worth assessing how they view you and your business. Checking in with clients—in good times and tough ones—builds personal relationships, especially when there’s no ulterior motive. Marketing professionals who understand what clients are looking for from
- [SMPS Awards Rachael Frohardt as 2019 Chapter President of the Year](https://www.smps.org/2019/08/05/smps-awards-rachael-frohardt-as-2019-chapter-president-of-the-year/) - Frohardt’s success as the SMPS Central Florida chapter president is unprecedented, elevating the chapter to new heights. Alexandria, VA (August 5, 2019) – The Society for Marketing Professional Services (SMPS) is pleased to announce that Rachael Frohardt, SMPS Central Florida Chapter president, has been recognized as the 2019 Chapter President of the Year. Frohardt was
- [SMPS Announces the Winners of the 2019 Marketing Communications Awards](https://www.smps.org/2019/08/02/smps-announces-the-winners-of-the-2019-marketing-communications-awards/) - Alexandria, VA (August 2, 2019) – The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce the recipients of its 2019 Marketing Communications Awards (MCA). This annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in
- [SMPS Member Laura Frein, CPSM](https://www.smps.org/2018/02/13/smps-member-laura-frein-cpsm/) - Laura Frein, CPSM, shares more about her career and what has contributed to her success.
- [Credentials Management Matters to Marketing](https://www.smps.org/2018/01/09/a-client-focused-bd-initiative/) - Prepare accurate RFPs with an effective credentials management process.
- [The SMPS 2016–17 Year in Review](https://www.smps.org/2018/01/09/the-smps-2016-17-year-in-review/) - A Look at the Society’s objectives and accomplishments
- [Your Attitude Matters](https://www.smps.org/2016/11/17/your_attitude_matters_smpspresident/) - Who we are, how we act, and what we do.
- [Meet Scott Johnston (Part 2)](https://www.smps.org/2016/11/17/scottjohnston_parttwo/) - An SMPS Conversation with Scott Johnston (Part 2).
- [Meet Scott Johnston (Part 1)](https://www.smps.org/2016/11/17/recent-updatesan-smps-conversation-with-scott-johnston-part-1/) - An SMPS Conversation with Scott Johnston (Part 1).
- [The Month of Thanks](https://www.smps.org/2016/11/23/themonthofthanks/) - Appreciating the SMPS Foundation trustees.
- [SMPS University: Modules](https://www.smps.org/2016/11/28/smps-university-modules/) - SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.
- [Hit Rate Webinar](https://www.smps.org/2016/12/02/hit_rate_webinar/) - SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.
- [Taking the Burden Out of Research](https://www.smps.org/2016/12/05/taking-the-burden-out-of-research/) - Taking the Burden Out of Research
- [Turning Tomorrow Into Today](https://www.smps.org/2016/12/12/turning-tomorrow-into-today/) - We should all seize the day.
- [Happy Anniversary, Chapters](https://www.smps.org/2016/12/12/chapter-anniversaries-dec2016/) - Yet another reason why the '80s were awesome.
- [2016 Hit-Rate Report](https://www.smps.org/2016/12/15/2016-hit-rate-report/) - SMPS Foundation releases second publication in the Informed Strategies' series.
- [Reflections and Aspirations](https://www.smps.org/2016/12/19/reflections-and-aspirations/) - Taking a look at 2016 accomplishments from the SMPS Foundation.
- [Happy New Year](https://www.smps.org/2017/01/09/happy-new-year-2017/) - Welcome to 2017.
- [2015-16 Year in Review](https://www.smps.org/2017/01/09/year-in-review-2015-16/) - A breakdown of growth and achievements during the past fiscal year.
- [Choose Your Education Wisely](https://www.smps.org/2017/01/10/choose-your-education-wisely/) - Build on what you already know.
- [Meet a Build Business Attendee](https://www.smps.org/2017/01/13/smps-member-steve-pangere/) - Learn more about SMPS member Steve Pangere.
- [SMPS Arizona Shares Its Love With the Foundation](https://www.smps.org/2017/01/13/smps-arizona-2017-awareness-campaign/) - SMPS Arizona Shares Its Love With the Foundation
- ['Tis the Season of Learning](https://www.smps.org/2017/02/06/season-of-learning/) - Grow your skills to help grow your firm.
- [SMPS Member Valerie Murphy, CPSM](https://www.smps.org/2017/02/10/smps-member-valerie-murphy-cpsm/) - Learn more about Valerie Murphy and how certification has helped her.
- [Meet a Build Business Attendee](https://www.smps.org/2017/02/10/smps-member-michael-knowles/) - Michael Knowles, CPSM, chats with SMPS about his career and attending our annual conference.
- [Commit To Making a Big Impact](https://www.smps.org/2017/02/10/making-a-big-impact/) - Taking a look at 2016 accomplishments from the SMPS Foundation.
- [Make the Most of Your Membership](https://www.smps.org/2017/03/06/conversation_with_natalie_gozzard/) - A Conversation With SMPS Chapter Services Manager Natalie Gozzard.
- [SMPS Foundation Releases 2016 Fellows Survey Report](https://www.smps.org/2016/10/25/smps-foundation-releases-2016-fellows-survey-report/) - SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.
- [2016-17 Board of Directors](https://www.smps.org/2016/10/25/about2016-17-board-of-directors/) - SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.
- [Tiana Young Named SMPS 2016 Chapter President of the Year](https://www.smps.org/2016/08/11/tiana-young-named-smps-2016-chapter-president-of-the-year/) - The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce that Tiana Young, CPSM, has been named 2016 Chapter President of the Year. Young, president of SMPS Twin Cities, was honored at Build Business, the SMPS annual conference, on Thursday, August 11, 2016, during The Society Gala. The Chapter
- [2017-18 Society Call for Applications](https://www.smps.org/2017/02/23/2017-society-call-for-applications/) - Recapping the two-day portion of the CPSM immersion program.
- [Laura McDonald's Story](https://www.smps.org/2017/02/17/laura-mcdonald/) - Becoming a Certified Professional Services Marketer.
- [New Member Challenge](https://www.smps.org/2017/02/17/new-member-challenge-2017/) - Make the most of your SMPS experience.
- [And We're Off!](https://www.smps.org/2017/03/06/president-message-march2017/) - Together we are better than we are apart.
- [What Your Clients Want You To Know](https://www.smps.org/2017/03/13/what-your-clients-want-you-to-know/) - Shortlist Presentations and How to Improve Your Win Rate.
- [Markendium and CPSM](https://www.smps.org/2017/03/17/markendium-and-cpsm/) - How the Two Go Together.
- [SMPS Member Deborah Miller](https://www.smps.org/2017/03/27/smps-member-deborah-miller/) - Deborah Miller shares more about her career and what has contributed to her success.
- [Spring Thinking](https://www.smps.org/2017/04/03/spring-cleaning/) - The perfect time to check in on our goals and re-energize priorities.
- [Expand Your Network in 2017](https://www.smps.org/2017/04/10/expand-your-network-in-2017/) - Make the most of your SMPS membership.
- [A Season of Renewal](https://www.smps.org/2017/04/10/a-season-of-renewal/) - The perfect time to check in on our goals and re-energize priorities.
- [2018 MCA Finalist Information Form](https://www.smps.org/2017/05/03/2017-mca-finalist-information-form/) - SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.
- [Effective Leadership](https://www.smps.org/2017/05/08/effective-leadership/) - It takes a lot of courage to be a leader.
- [Progress Through Leadership](https://www.smps.org/2017/05/15/progress-through-leadership/) - Spreading the word about the SMPS Foundation.
- [Announcing Our 2017-18 Volunteer Leaders](https://www.smps.org/2017/05/25/announcing-our-2017-18-volunteer-leaders/) - Recapping the two-day portion of the CPSM immersion program.
- [Your One-Person Proposal Team](https://www.smps.org/2017/05/26/your-one-person-proposal-team/) - Run Your One-Person Proposal Team Like a Gourmet Sandwich Shop.
- [Talk About the Passion](https://www.smps.org/2017/06/09/talk-about-the-passion/) - Question yourself to find the clues and make your passion come through.
- [SMPS Announces 2017 Class of Fellows](https://www.smps.org/2017/06/15/smps-announces-2017-class-of-fellows/) - SMPS Fellows represent the highest level of experience and leadership in marketing and business development.
- [SMPS Member Bobby Hollis](https://www.smps.org/2017/06/19/smps-member-bobby-hollis/) - Bobby Hollis shares stories about his career and what has contributed to his success.
- [A Great Time Had by All](https://www.smps.org/2017/07/24/a-great-time-had-by-all/) - Excellent programming and networking activities at Build Business.
- [Tim Barrick 2017 MAA Recipient](https://www.smps.org/2017/07/31/tim-barrick-2017-maa-recipient/) - Tim Barrick honored during the Evening of Excellence at Build Business.
- [The SMPS Foundation and Our Recent Successes](https://www.smps.org/2017/07/31/the-smps-foundation-and-our-recent-successes/) - Txt2Give, Research Topics, and Your Support.
- [SMPS Member Stephanie Wood, CPSM](https://www.smps.org/2017/08/07/smps-member-stephanie-wood-cpsm/) - Learn more about Stephanie Wood and how certification has made a difference in her career.
- [Aligning dues with current and future needs](https://www.smps.org/2023/06/13/aligning-dues-with-current-and-future-needs/) - Recently, the SMPS board of directors developed new strategic priorities to meet the evolving needs of chapters, the members, and their firms. To help reach these priorities and others, to fund annual operating expenses, and adjust to inflationary pressures over the years, the board approved an incremental change in membership dues. To learn more, check out
- [SMPS Rio Grande Valley Chapter](https://www.smps.org/2017/08/07/smps-rio-grande-valley-chapter/) - SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.
- [The Closing Tie](https://www.smps.org/2017/08/11/the-closing-tie/) - Life on the road and the belongings that matter.
- [Marketing Is Leadership](https://www.smps.org/2017/08/11/marketing-is-leadership/) - Change mindsets and set a direction for others to follow.
- [Empowering Employees as Thought Leaders](https://www.smps.org/2017/09/07/empowering-employees-as-thought-leaders/) - Social media expands our ability to build brand awareness.
- [A Triathlete’s Guide to Market Perseverance](https://www.smps.org/2017/10/02/a-triathletes-guide-to-market-perseverance/) - Consistent planning and training can lead to big rewards.
- [How to Help Those Affected by Recent Hurricanes](https://www.smps.org/2017/09/08/how-to-help-those-affected-by-recent-hurricanes/) - SMPS e-newsletter.
- [SMPS Member Becca Korman, CPSM](https://www.smps.org/2017/10/02/smps-member-becca-korman-cpsm/) - Learn more about Becca Korman and how certification has made a difference in her career.
- [Announcing the 2023 MCA Finalists](https://www.smps.org/2023/05/24/announcing-the-2023-mca-finalists/) - SMPS is proud to announce the finalists for this year’s Marketing Communication Awards (MCAs). The program provides an unparalleled opportunity for professionals to showcase their best marketing practices and to educate the industry about the critical role of marketing in successful firms. Winners will be announced on Thursday, August 10th at the M Awards Luncheon
- [A Reporter's POV](https://www.smps.org/2017/10/20/a-reporters-pov/) - How Marketers Miss the Mark With the Media.
- [SMPS Member Ashley Martinez, CPSM](https://www.smps.org/2017/12/14/smps-member-ashley-martinez-cpsm/) - Learn more about Ashley Martinez and how certification has made a difference in her career.
- [Talk About AI Before Anybody Else in Your Firm](https://www.smps.org/2023/06/16/talk-about-ai-before-anybody-else-in-your-firm/) - Key insights and ideas from SMPS Webinar Revolutionizing AEC: Unleashing the Power of AI in AEC MarketingYou’ve likely heard the whispers or wondered to yourself: Is ChatGPT going to replace marketing professionals? What does Artificial Intelligence (AI) mean for the A/E/C industry? Where do I start? Just breathe, they say. Yet, AI is perhaps one
- [Giving Thanks and Recognition](https://www.smps.org/2017/11/13/giving-thanks-and-recognition/) - A special thank you to the Society's very first member.
- [SMPS Member Jen Eisenbarth, CPSM](https://www.smps.org/2017/11/21/smps-member-jen-eisenbarth-cpsm/) - Learn more about Jen Eisenbarth and how certification has made a difference in her career.
- [A Client-Focused BD Initiative](https://www.smps.org/2017/11/21/client-focused-bd/) - Lessons Learned from a Client-Focused BD Initiative
- [Weld Coxe Marketing Achievement Award Winner](https://www.smps.org/2018/02/13/weld-coxe-marketing-achievement-award-winner/) - Tim Barrick Honored with 2017 Weld Coxe Marketing Achievement Award The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce that Tim Barrick, FSMPS, has been honored with the 2017 Weld Coxe Marketing Achievement Award. Barrick, a member of SMPS Indiana, accepted his award at Build Business during
- [2018 CPSM Week](https://www.smps.org/2018/02/15/2018-cpsm-week/) - Celebrating all things certification during CPSM Week.
- [Call for Volunteers: 2019 SMPS Build Business Committee](https://www.smps.org/2018/02/20/2019-bb-call-for-volunteers/) - Recapping the two-day portion of the CPSM immersion program.
- [2018 MCA Jury](https://www.smps.org/2018/02/22/recognitionmcajudging-process-and-awards-2/) - SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.
- [SMPS Advances](https://www.smps.org/2018/02/23/smps-advances-january-2018-board-meeting/) - Update From the Board of Directors
- [2018-19 Call for Applications](https://www.smps.org/2018/02/28/2018-19-call-for-applications/) - Update From the Board of Directors
- [SMPS Member Michelle Devereaux, CPSM](https://www.smps.org/2018/03/05/smps-member-ashley-martinez-cpsm-2/) - Learn more about Michelle Devereaux and how certification has made a difference in her career.
- [We Find Power Where We Least Expect It](https://www.smps.org/2018/03/05/we-find-power-where-we-least-expect-it/) - Great ideas can be discovered in many ways.
- [Inbound Marketing](https://www.smps.org/2018/03/08/integrate-inbound-marketing-strategies/) - Break through the noise and generate qualified leads.
- [Spruce It Up](https://www.smps.org/2018/03/13/spruce-it-up/) - Make the most of your membership in March.
- [Better Business](https://www.smps.org/2018/03/26/better-business/) - How Competitive Analysis Leads to Better Business.
- [Knowledge Spillover: Fill Your Spring with New Ideas](https://www.smps.org/2018/04/01/knowledge-spillover-new-ideas-usrey/) - Great ideas can be discovered in many ways.
- [SMPS Announces New Vice President of Marketing, Josh Miles](https://www.smps.org/2018/04/10/smps-announces-new-vice-president-of-marketing-josh-miles/) - Josh Miles brings branding agency leadership and A/E/C marketing experience to SMPS. Alexandria, VA−The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce the appointment of Josh Miles as its new vice president of marketing. Miles is responsible for leading the strategies, messages, and materials to
- [National Volunteer Week](https://www.smps.org/2018/04/13/national-volunteer-week-2018/) - Thank you, SMPS volunteers!
- [The Society Turns 45](https://www.smps.org/2018/04/13/the-society-turns-45/) - Happy Anniversary, SMPS.
- [SMPS Member Vicki White](https://www.smps.org/2018/04/16/smps-member-vicki-white/) - Vicki White shares more about her career and what has contributed to her success.
- [Foundation Research Workshop](https://www.smps.org/2018/04/16/foundation-research-workshop/) - Exploring client decision-making behavior.
- [A Survey of A/E/C Video Marketing](https://www.smps.org/2018/04/20/a-survey-of-a-e-c-video-marketing/) - Video presents great opportunities for firms.
- [Strong Client Relationship](https://www.smps.org/2018/04/27/strong-client-relationship/) - Top 10 ways to ensure strong relationships.
- [SMPS: Are We Still Relevant?](https://www.smps.org/2018/05/04/smps-are-we-still-relevant/) - Celebrating the birth of our Society.
- [SMPS in 60 Days](https://www.smps.org/2018/05/11/smps-in-60-days/) - Frontline reporting with membership coordinator Matthew McFadden.
- [Learning and Success Go Together](https://www.smps.org/2018/05/17/learning-and-success-go-together/) - Make the most of your membership in May.
- [Architectural Photography in the Marketer’s Toolkit](https://www.smps.org/2018/05/17/architectural-photography-in-the-marketers-toolkit/) - A compelling part of your marketing and PR campaigns.
- [Announcing Our New 2018-19 Volunteer Leaders](https://www.smps.org/2018/05/18/announcing-our-new-2018-19-volunteer-leaders/) - Thank you, SMPS volunteers!
- [Corporate Social Responsibility](https://www.smps.org/2018/05/24/corporate-social-responsibility/) - The differentiator when it comes to gaining clients.
- [The Emotional Connection: What’s Important](https://www.smps.org/2018/06/01/the-emotional-connection-whats-important/) - Make good decisions for the right reasons.
- [Flashes of Genius](https://www.smps.org/2018/06/11/flashes-of-genius/) - Marketer sits down with Build Business closing keynote speaker Allen Gannett.
- [The Future’s So Bright, I Gotta Wear Shades](https://www.smps.org/2018/06/11/the-futures-so-bright-i-gotta-wear-shades/) - We should always keep our focus on our vision.
- [SMPS Member Bill Pelham](https://www.smps.org/2018/06/18/smps-member-bill-pelham/) - Bill Pelham shares more about his career and what has contributed to his success.
- [SMPS Advances](https://www.smps.org/2018/06/21/smps-advances-update-from-the-board-of-directors/) - Update from the board of directors: meeting on April 24, 2018.
- [Mid-Year Musings](https://www.smps.org/2018/07/09/mid-year-musings/) - Evaluating the need for change can challenge your spirit.
- [Call for Volunteers](https://www.smps.org/2018/07/19/call-for-volunteers-2/) - Lend your experience and insight at the headquarters level.
- [The Society’s First Member Looks Back](https://www.smps.org/2018/07/23/the-societys-first-member-looks-back/) - Take a trip down memory lane with Andy Zinsmeyer.
- [SMPS Advances](https://www.smps.org/2018/07/23/smps-advances/) - Update from the board of directors: meeting in mid-June 2018.
- [SMPS Announces Recipients of 2018 Marketing Communications Awards](https://www.smps.org/2018/08/21/2018-marketing-communications-awards-press-release/) - MCA recognizes excellence in marketing and communications in the A/E/C industries Alexandria, VA–The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce the recipients of its 2018 Marketing Communications Awards (MCA). This annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and
- [Marketers: Get Your Boots Dirty](https://www.smps.org/2018/07/30/marketers-get-your-boots-dirty/) - Learn as much as you can and immerse yourself in the process.
- [What Have I Learned?](https://www.smps.org/2018/08/06/what-have-i-learned/) - SMPS becomes the source we turn to.
- [New SMPS Brand](https://www.smps.org/2018/08/13/new-smps-brand/) - New SMPS brand, new website launching at Build Business 2018.
- [SMPS Unveils New Look, New Website, New Attitude at Build Business 2018](https://www.smps.org/2018/08/17/smps-unveils-new-look-new-website-new-attitude-at-build-business-2018/) - San Diego, CA−The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, announced the Big Reveal to over 1,000 attendees at SMPS Build Business 2018, in San Diego, California. "We’re proud to unveil the refreshed SMPS brand, which includes a new brand identity, brand messaging, and member-focused website,” stated SMPS
- [SMPS Member John Zuccerella](https://www.smps.org/2018/08/27/smps-member-john-zuccerella/) - John Zuccerella shares more about his career and what has contributed to his success. In our member spotlight, John Zuccerella, senior proposal manager for TRC Companies, took time out of his busy schedule to sit down with the Society. He shares the challenges and rewards of his job—and something he can’t live without. How did
- [Branding Strategies for A/E/C Firms](https://www.smps.org/2018/09/05/branding-strategies-for-aec-firms/) - If you asked any A/E/C firm whether a strong brand was important, you’d be hard- pressed to find one that would tell you “no.”Yet, many firms struggle to define their brand— much less institute effective branding strategies. This begs the question: Is it time for a rebrand? Rebranding A/E/C firms involves more than changing your
- [Make the Most of Your Membership in September](https://www.smps.org/2018/09/18/make-the-most-of-your-membership-in-september/) - The longer we’re around, the more we realize how inspiration plays an important role in our daily lives. But the act of getting inspired doesn’t mean that, poof, we’re hit over the head and suddenly we know which road to take. Often, inspiration takes shape in a variety of ways—by taking a break, getting out
- [Do You Really Know Where Your Career Is Headed?](https://www.smps.org/2018/09/23/do-you-really-know-where-your-career-is-headed/) - Sometimes the career path we initially choose is not the path that ultimately leads us to success. If you would’ve told me when I started my career in the early ‘90s that I would be where I am today, I would’ve said you were crazy. I was a shy young CAD technician with no college
- [SMPS Brand Launch - FAQ](https://www.smps.org/2018/09/24/brand-launch-faq/) - SMPS Brand Launch - FAQ Who was involved in the rebrand and how long did this process take? The SMPS board of directors, staff, and agency partners have been hard at work on rebranding the Society over the past two years. In 2016, we engaged a research firm to identify perspectives, opinions, needs, and
- [Leadership Starts With Being a Fly on the Wall](https://www.smps.org/2018/09/28/leadership-starts-with-being-a-fly-on-the-wall/) - We all know that good leaders have followers, right? But, what about managing up? What if your opportunity to lead is based on your ability to persuade those who have 10 times more influence than you? Gaining traction as a leader early in your career is possible—and here’s how. Whether you’re looking to take on
- [The SMPS Foundation Exists To Serve One Thing: You](https://www.smps.org/2018/10/01/the-smps-foundation-exists-to-serve-one-thing-you/) - Our mission is to promote research and education that advances the body of knowledge of professional services marketing. Simply put, that's making sure that we're giving you timely research and information that will help you in your work and career, make your company stronger, and advance the profession. Providing that information is a critical part
- [SMPS Advances: Update From the Board](https://www.smps.org/2018/10/05/smps-advances-update-from-the-board-september2018/) - In an effort to improve transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic
- [Thanks for the Inspiration, Mother Nature!](https://www.smps.org/2018/10/11/thanks-for-the-inspiration-mother-nature/) - Fall is here, and it is my absolute favorite season! The crisp air, the kaleidoscope of colors, the season of harvest. There are few things more stunning than the colors of autumn and how vibrantly they change the landscape. The burst of vibrant color captures our attention and captivates our imagination. But for me, fall
- [SMPS Member Uniqueka Walcott](https://www.smps.org/2018/10/16/smps-member-uniqueka-walcott/) - In our member spotlight, Uniqueka Walcott, proposal manager at Moffatt & Nichol, took time out of her busy schedule to sit down with the Society. She shares the challenges and rewards of her job—and some great advice that her aunt once gave her. Please describe your current role. I coordinate proposals with project managers throughout
- [Multiplicity: The Secret to Great Marketing Campaigns](https://www.smps.org/2018/10/17/multiplicity-the-secret-to-great-marketing-campaigns/) - By the time my colleague Mark* sent me an e-mail, he was already beyond frustrated after another failed marketing campaign. In the past several months, he had developed an ineffective postcard mailing, wasted time with a series of cold calls to potential clients, and spent hundreds of dollars on a website optimization that did not
- [The Pinnacle Experience: a Digest From Dallas](https://www.smps.org/2018/10/25/the-pinnacle-experience-a-digest-from-dallas/) - The second annual Pinnacle Experience was held October 17-19 in Dallas at the Four Seasons Dallas at Las Colinas. This conference experience, crafted especially for senior marketing leaders, focused on key issues facing A/E/C marketers today, such as resiliency, strategic planning, technology, and other forward-thinking trends. The sold-out program emphasized the "experience" of attendees, offering opportunities to
- [Member Spotlight: Rebecca Maddox, CPSM](https://www.smps.org/2018/11/01/member-spotlight-rebecca-maddox-cpsm/) - Rebecca Maddox, CPSM, currently leads Cardno's Eastern Area Natural Resources Proposal Team in Business Services. As senior proposal manager, she develops proposal and statement of qualifications (SOQ) process and protocol to increase project wins in competitive markets and also enhance firm recognition by current and new clients and our market share. She interacts daily with
- [Giving Thanks in All Seasons](https://www.smps.org/2018/11/07/giving-thanks-in-all-seasons/) - At year-end, our firms typically send cards and gifts to clients to show appreciation for the past year of working together—and in hopes of working together in the future. But are we also thanking others who truly matter? How often have you thanked your marketing department, your fellow marketing teaming partners, or those in your
- [Employing Guerrilla Marketing To Energize Promotional Activities](https://www.smps.org/2018/11/13/employing-guerrilla-marketing-to-energize-promotional-activities/) - Guerrilla marketing has been around for a long time now. We’ve all seen flash mobs and giant melting ice cream cones appear overnight. We know about these campaigns mainly because of social media, and because they work. While other industries have excelled at unconventional campaigns so much that it’s become part of normal operating procedure,
- [Happy Holidays and Happy Reading](https://www.smps.org/2018/12/03/happy-holidays-and-happy-reading/) - SMPS developed MARKENDIUM, our six-book series, to bring you relevant marketing content to help build skills and support firm growth. If you haven’t picked up your copy yet, now’s the time! Now through December 14, if you purchase MARKENDIUM: The Essentials, we’ll send you a $10 Starbucks gift card. It’s easy—just follow these three steps:
- [Take the Stress Out of Networking](https://www.smps.org/2018/12/06/take-the-stress-out-of-networking/) - The holiday season is upon us. This time of year provides great opportunities for networking. There are company parties, client gatherings, SMPS socials, church get-togethers, neighborhood block parties, and the list goes on. Some people love getting out to all the parties and social activities. But, for others, it adds to the stress of the
- [Make This Year—and Every Year—Different](https://www.smps.org/2018/12/13/make-this-year-and-every-year-different/) - It's said that this is the most wonderful time of the year. It's easy to believe, with the change in seasons, the cooler weather, the added spring in people's steps, and all the food around the office. Actually, it's pretty hard to be grumpy while eating a good cookie, especially spice cookies if anyone's taking
- [SMPS Member Brandon Peters](https://www.smps.org/2018/12/14/smps-member-brandon-peters/) - In our member spotlight, Brandon Peters, CPSM, took time out of his busy schedule to sit down with SMPS. Brandon, who’s marketing director at CLARK | BARNES, shares the challenges and rewards of his job—and how SMPS has helped his career and firm. Can you tell us some recent news? Back in May 2018, I
- [Share SMPS: Refer a Friend](https://www.smps.org/2019/01/04/share-smps-refer-a-friend/) - Thanks to everyone who has referred their friends to the Society over the years. Our Share SMPS: Refer a Friend program continues to grow and help build the SMPS network for our members. For sharing the value of SMPS, members who refer a colleague who join the Society as a new member will earn three
- [Forget the Resolutions: Do Something Different in 2019](https://www.smps.org/2019/01/10/forget-the-resolutions-do-something-different-in-2019/) - Wow, where did 2018 go? It seems the older I get, the faster and faster the years go by. As the calendar turns to a new year, many will focus on a new resolution (or two). Dictionary.com defines resolution as “the act of resolving or determining upon an action, course of action, method, procedure, etc.”
- [Delivering Your Brand Promise](https://www.smps.org/2019/01/18/delivering-your-brand-promise/) - What do winning A/E/C firms have in common? They all have strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. The secret to success lies at the intersection of client experience (CX), employee experience (EX), and brand experience (BX). These functions work together to deliver your firm’s brand promise. Your
- [Never Stop Learning and Growing](https://www.smps.org/2019/01/18/never-stop-learning-and-growing/) - Now and again, we hear the following advice: never stop learning and growing. Boy, how this resonates with the new year, often a time of reflection and renewal. Have you asked yourself lately, Am I doing enough—and making enough time—to learn, grow, even evolve in my professional life? And if so, have you thought about
- [The Business of Getting Business](https://www.smps.org/2019/02/11/the-business-of-getting-business/) - In today’s B2B landscape, smart growth is fueled by four critical drivers: people, profit, position, and perception. Firms that lead with marketing understand that their marketing practice is a vital development function, as well as a strategic business tool. By utilizing their marketing team holistically to win business and serve corporate goals the right way,
- [SMPS Member Spotlight Jennifer McGovern](https://www.smps.org/2015/12/04/recent-updatesmember-spotlight-jennifer-mcgovern-cpsm/) - Name: Jennifer McGovern, CPSM Title: Regional Marketing Manager Firm: VHB SMPS Chapter: Washington, DCNews: I joined the Career Advancement Committee of SMPS Washington, DC, wrote an article for Marketer (look for me in the December issue), and started at a new firm as regional marketing manager for the mid-Atlantic region. # of years in the
- [SMPS Advances: Update From the Board (Feb 2019)](https://www.smps.org/2019/02/15/smps-advances-update-from-the-board-feb-2019/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our
- [Our Initiatives in the New Year](https://www.smps.org/2019/02/15/our-initiatives-in-the-new-year/) - Happy belated New Year! It's hard to believe we're halfway through February already, even though winter seems as if it's been around forever. With a new year comes a new resolve. The SMPS board of trustees is committed to raising awareness of the SMPS Foundation and its purpose of providing relevant and timely research that
- [Six Steps To Securing Headlines](https://www.smps.org/2019/02/28/six-steps-to-securing-headlines/) - Constantly seeing your competition’s name in the press can be frustrating. And that frustration multiplies when your firm’s leadership stops by your office to ask, “Why weren’t we included in that article?” Cue the rambling and excuses. The truth is, when it comes to media relations, many marketers struggle to understand the process for landing
- [Spring Has Sprung](https://www.smps.org/2019/03/04/spring-has-sprung/) - The grass is starting to turn green. The weather is warming up, at least for some of us. And as we progress into the year, we get a little extra light because of daylight saving time (except for my friends in Arizona and Hawaii). All of these changes even make me think: Maybe I can
- [SMPS Member Jamie Raymond](https://www.smps.org/2019/03/13/smps-member-jamie-raymond/) - In our member spotlight, Jamie Raymond, RID, EDAC, LEED AP, takes time out of her busy schedule to chat with SMPS. Jamie, who’s partner at Four Point Design Partners in Indianapolis, shares the rewards of her career and what it means to be an SMPS member. Can you tell us a bit about your role?
- [The Secret To Winning More Work](https://www.smps.org/2019/03/21/the-secret-to-winning-more-work/) - Anyone who sells products or services understands how difficult it can be to win business. You often find yourself up against prospects who are under pressure to control costs, and therefore only seem to be interested in your price. How do you move the conversation past price to demonstrate your value in the marketplace, and
- [Share SMPS: Refer a Friend This Spring](https://www.smps.org/2019/03/29/share-smps-refer-a-friend-this-spring/) - Our list of SMPS members is growing, and we have you to thank. For sharing the value of SMPS, members earn three additional months of membership when that referral joins as a new member. Refer two or more members in the same year and receive a $25 e-gift card. Have a friend you’d like to
- [Practical Advice for Launching a Strategic PR Program](https://www.smps.org/2019/03/29/practical-advice-for-launching-a-strategic-pr-program/) - The breakneck demands of today’s A/E/C marketers can banish public relations to the back burner as team members perpetually scramble to meet the latest proposal deadline. Though understandable, this familiar scenario shouldn’t prevent your firm from launching a PR program—even when internal marketing resources are scarce. The process of launching and sustaining a PR program
- [Call for Volunteers: 2020 SMPS Build Business Committee](https://www.smps.org/2019/04/02/call-for-volunteers-2020-smps-build-business-committee/) - Are you interested in being a leader of the signature event of SMPS? Are you looking for ways to bring networking, education, and leadership together to create an extraordinary, career-changing event for your colleagues and peers? If your answer is yes, then this is your opportunity! SMPS is seeking future leaders for the Build Business
- [Let the Magic of April Transform Your Future](https://www.smps.org/2019/04/05/let-the-magic-of-april-transform-your-future/) - April is my birth month. While I grew up frequently deflecting jokes about being late for April Fools’ Day, I also fell in love with the month’s magic. It was all about cake and ice cream and feeling special as the focus turned on me. Everyone likes a little bit of fuss, although I now
- [SMPS Member Elisa Guggino](https://www.smps.org/2019/04/15/smps-member-elisa-guggino/) - In our member spotlight, Elisa Guggino, takes a moment out of her busy day to sit down with SMPS. Elisa, who’s a senior proposal coordinator at Kisinger Campo & Associates, Corp. (KCA), shares the rewards and challenges of her job and what she gains from being an SMPS member. Please describe your current role. I
- [Give Back and Spring Forward](https://www.smps.org/2019/04/12/give-back-and-spring-forward/) - Greetings, all! Ah, spring! The temperatures are warming, the trees and flowers are blooming, and my sinuses are pounding. All kidding aside, this is arguably my favorite time of the year. There's a freshness to everything and a desire to start new projects, even if the old ones are unfinished. It's a time for new
- [SMPS Advances: April 2019](https://www.smps.org/2019/04/25/smps-advances-april-2019/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our
- [It’s Time To Change Your Story About Business Development](https://www.smps.org/2019/04/25/its-time-to-change-your-story-about-business-development/) - I’ve witnessed many A/E/C and environmental consulting professionals and firms shroud the topic of business development in a level of mystery and complexity that’s just not serving them well. In fact, when I conduct training, I ask people to share what comes to mind when I say the words “business development.” Often what I
- [What’s Your Story?](https://www.smps.org/2019/05/03/whats-your-story/) - At the most recent President’s Leadership Symposium, I had the pleasure of sitting down with a few presidents-elect (PEs we call them). One of the best takeaways that still rings in my ears was the statement the SMPS Ozarks PE Joan McQuaid said to me: “What’s your story? Everyone has a story … and everyone’s
- [Build Your World: Build Business 2019](https://www.smps.org/2019/05/09/build-your-world-build-business-2019/) - I remember the excitement of receiving my first LEGO™ building set. With vivid imagination in hand, I couldn’t wait to build something incredible with those colorful bricks of limitless inspiration and creativity. Today, no matter where you fall in the spectrum of your professional life, from entry-level marketing coordinator to the most senior-level principal or
- [Make the Most of Your Membership in May](https://www.smps.org/2019/05/17/make-the-most-of-your-membership-in-may/) - Supposedly Confucius once said, “The cautious seldom err.” If you sit back and go with the status quo, you’ll never learn and grow. You need to take a chance and put yourself out there to make the most of your career. Sure, you might stumble a bit but, in most cases, you’ll learn something—and that
- [New Hires at SMPS HQ](https://www.smps.org/2019/05/17/new-hires-at-smps-hq/) - To bolster our commitment to serve our members, the Society has expanded and hired three new employees at HQ in Alexandria, VA. Amanda Smith and Semra Ergun have joined the knowledge and professional development department, and Lauren Waldron has joined the marketing team. Amanda K. Smith has spent the last 18 years in the nonprofit
- [2019–20 Leadership Announced](https://www.smps.org/2019/05/24/2019-20-leadership-announced/) - The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve in volunteer leadership roles. The Nominations and Elections Committee thoroughly reviewed all the qualified applications and is pleased to present the slate of officers, directors, and trustees for the forthcoming fiscal year. In accordance with
- [Can an Introvert Succeed at BD?](https://www.smps.org/2019/05/24/can-an-introvert-succeed-at-bd/) - If you’ve heard me speak or have read my previous articles, you know that I’m a strong proponent of building a firmwide culture of business development (BD) by having everyone contribute in ways that are consistent with their career juncture, functional role, and BD acumen. It’s been my experience over my 27 years in the
- [Flipping The Script On Rebranding: How An Association Told Its Story](https://www.smps.org/2019/05/30/flipping-the-script-on-rebranding-how-an-association-told-its-story/) - On May 28, 2019, Josh Miles and Lauren Waldron co-authored "Flipping The Script On Rebranding: How An Association Told Its Story,” which was published on AssociationSuccess.org. The following is an excerpt: In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.
- [Develop a Client Service Program That Works](https://www.smps.org/2019/06/06/develop-a-client-service-program-that-works/) - Many books and articles have been written advocating the importance of client care in the A/E/C industries. However, the literary shelves are barren when it comes to offering advice on how to create a customer-service mindset that is firmly embedded throughout your organization. An effective client service program focuses attention on customer service throughout the
- [SMPS Member Rhonda Cardone](https://www.smps.org/2019/06/12/smps-member-rhonda-cardone/) - In our member spotlight, Rhonda Cardone, takes a moment out of her busy day to sit down with SMPS. Rhonda, who works at Dewberry as associate and director of marketing, New York, shares the rewards and challenges of her job and how SMPS has helped her career. How did you decide to have a career
- [2019 Fellows Announced](https://www.smps.org/2019/06/12/2019-fellows-announced/) - SMPS Announces 2019 Class of Fellows June 12, 2019 SMPS is pleased to announce the following members who have been named Fellows of the Society in 2019. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building industry. Members who have 15 years’ experience as
- [Better Communication, Better Business](https://www.smps.org/2019/06/13/better-communication-better-business/) - Recently, my wife, Misty, and I were returning from a long weekend in New York City. Direct flights to Tulsa are few so we had the obligatory layover in Dallas, where afternoon thunderstorms had created havoc within the city and at DFW airport. Flight after flight was cancelled or delayed, ours being one of the
- [SMPS Advances: June 2019](https://www.smps.org/2019/06/20/smps-advances-june-2019/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our
- [SMPS Receives the 2019 EXCEL Award, Placing “Silver” in Promotional Content, Rebranding Category from Association Media & Publishing](https://www.smps.org/2019/06/27/smps-receives-the-2019-excel-award-placing-silver-in-promotional-content-rebranding-category-from-association-media-publishing/) - Alexandria, VA (June 25, 2019) – The Society for Marketing Professional Services (SMPS) received the 2019 EXCEL Award in “Silver” in the category of Promotional Content, Rebranding from Association Media & Publishing (AM&P) during a recent ceremony. The EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. SMPS was listed
- [The Awesome Power of Teamwork](https://www.smps.org/2019/07/08/the-awesome-power-of-teamwork/) - “No one can whistle a symphony. It takes an orchestra to play it.” – H.E. Luccock “Band members have a special bond. A great band is more than just some people working together. It's like a highly specialized army unit, or a winning sports team. A unique combination of elements that becomes stronger together
- [A More Valuable Way To Think About Value Proposition](https://www.smps.org/2019/07/12/a-more-valuable-way-to-think-about-value-proposition/) - An A/E/C firm’s value proposition communicates the tangible result of engaging with the firm, making it the most persuasive factor in marketing. In fact, the value proposition is often central in elevator pitches because, when there’s only time to communicate one thing, bottom-line value makes an impression. The Old Approach to Value Proposition Because a
- [Make the Most of Your Membership and Next Conference](https://www.smps.org/2019/07/19/make-the-most-of-your-membership-and-next-conference/) - A member recently told me that she got approval to attend her first conference. She was really excited, but nervousness also settled in. When I asked why, she said, “Because I want to make sure my firm sees that it was worth sending me.” During our conversation, it dawned on me: When our employers invest
- [Marketer Must Reads: Digital Marketing e-book](https://www.smps.org/2023/06/19/marketer-must-reads-digital-marketing-e-book/) - There’s always time for reading—even after project deadlines, Zoom meetings, and Netflix. Our new e-book series, Marketer Must-Reads, brings you relevant articles with best practices to help your firm thrive. Up first in the newly launched series: digital marketing. Download Now
- [SMPS Recognizes 2022 Class OF Fellows](https://www.smps.org/2022/05/30/smps-recognizes-2022-class-of-fellows/) - SMPS Announces 2022 Class of Fellows Alexandria, VA (May 30, 2022) − The Society for Marketing Professional Services (SMPS) is pleased to announce the following members who have been named Fellows of the Society in 2022. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building
- [SMPS Recognizes Thomas E. Smith, Jr. With Its Highest Honor](https://www.smps.org/2021/08/06/smps-recognizes-thomas-e-smith-jr-with-its-highest-honor/) - SMPS Recognizes Thomas E. Smith, Jr. With Its Highest Honor Distinguished SMPS member accepts the 2021 Weld Coxe Marketing Achievement Award. Alexandria, VA (August 6, 2021) – The Society for Marketing Professional Services (SMPS) is pleased to announce Thomas E. Smith, Jr., AICP, FSMPS, CPSM, has been honored with the 2021 Weld Coxe Marketing Achievement
- [Markendium and the CPSM Exam](https://www.smps.org/2017/08/18/markendium-and-the-cpsm-exam/) - A new year, a new method of study.
- [A Year Inspired By Passion and Purpose](https://www.smps.org/2018/08/27/a-year-inspired-by-passion-and-purpose/) - Working with our 12 passionate foundation leaders has been rewarding. Mix in one researcher, engaged donors, amazing SMPS staff, and an SMPS board of directors who believes in the purpose of the foundation – and this is what ONE SMPS looks like. You can do anything as long as you have the passion, the drive,
- [Measuring Your Efforts: What's Important to You?](https://www.smps.org/2018/03/09/measuring-your-efforts-smps-foundation/) - Identifying key metrics used to measure successes.
- [Building on Our Success](https://www.smps.org/2017/09/18/building-on-our-success/) - The SMPS Foundation is here to serve our members.
- [What We Love: Research and Firm Success](https://www.smps.org/2018/02/09/research-and-firm-success/) - Tools to help you transform your firm through marketing leadership.
- [SMPS Recognizes Carolyn Ferguson With the 2020 Weld Coxe Marketing Achievement Award](https://www.smps.org/2020/10/09/smps-recognizes-carolyn-ferguson-with-the-2020-weld-coxe-marketing-achievement-award/) - Distinguished SMPS member accepts the Society’s highest honor. Alexandria, VA (October 9, 2020) – The Society for Marketing Professional Services (SMPS) is pleased to announce Carolyn Ferguson, FSMPS, CPSM, has been honored with the 2020 Weld Coxe Marketing Achievement Award (MAA). Ferguson, a member of SMPS Dallas, accepted her award during Build Business: Pivot
- [SMPS Honors Michelle Erste as the 2020 Chapter President of the Year](https://www.smps.org/2020/10/09/smps-honors-michelle-erste-as-the-2020-chapter-president-of-the-year/) - Erste’s success as SMPS Atlanta president sets the standard, elevating the chapter to new heights. Alexandria, VA (October 9, 2020) – The Society for Marketing Professional Services (SMPS) is pleased to announce that Michelle Erste, CPSM, SMPS Atlanta Chapter President, has been recognized as the 2020 Chapter President of the Year. Erste was honored at
- [SMPS Awards SMPS Boston as the 2020 Striving for Excellence Grand-Prize Winning Chapter](https://www.smps.org/2020/10/09/smps-awards-smps-boston-as-the-2020-striving-for-excellence-grand-prize-winning-chapter/) - SMPS Boston has been recognized for its strength and stability by shaking things up Alexandria, VA (October 9, 2020) – The Society for Marketing Professional Services (SMPS) is pleased to announce that SMPS Boston has been recognized as the 2020 Striving for Excellence Grand-Prize Winning Chapter. The chapter was honored at Build Business 2020, the SMPS
- [Knowledge Is the Groundwork for the Future](https://www.smps.org/2020/11/18/knowledge-is-the-groundwork-for-the-future/) - What I love most about my job is when someone reaches out and tells me how much they’ve gained through a program they’ve attended, virtually, of course. Knowing that our members turn to SMPS for professional development (and their personal achievement) makes me proud of the Society. Helen Keller once said: “Knowledge is love and
- [How to be a Pro Troublemaker who Leads through Uncertainty](https://www.smps.org/2021/02/09/how-to-be-a-pro-troublemaker-who-leads-through-uncertainty/) - How to be a Pro Troublemaker who Leads through Uncertainty - Stefanie Krievins
- [Critical Questions for Your Business in 2021 - Kelly Riggs](https://www.smps.org/2021/05/17/critical-questions-for-your-business-in-2021-kelly-riggs/)
- [SMPS Recognizes 2021 Class OF Fellows](https://www.smps.org/2021/06/02/2021-fellows-announced/) - SMPS Announces 2021 Class of Fellows Alexandria, VA (June 2, 2021) − The Society for Marketing Professional Services (SMPS) is pleased to announce the following members who have been named Fellows of the Society in 2021. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building
- [Our Brain and Our Business: How They're Related](https://www.smps.org/2018/06/11/our-brain-and-our-business-how-theyre-related/) - Kicking off our latest research project.
- [SMPS Honors the 2021 Chapter Presidents of the Year](https://www.smps.org/2021/08/06/smps-honors-the-2021-chapter-presidents-of-the-year/) - SMPS Honors the 2021 Chapter Presidents of the Year Katherine DeMercurio and Nichole Petersen set the standard, elevating the chapters to new heights, and resulting in a first-ever tie. Alexandria, VA (August 6, 2021) – The Society for Marketing Professional Services (SMPS) is pleased to announce that Katherine DeMercurio, 2019-2020 SMPS New York president, and
- [SMPS Awards SMPS Inland Empire as the 2021 Grand-Prize Chapter Winner](https://www.smps.org/2021/08/06/smps-awards-smps-inland-empire-as-the-2021-grand-prize-chapter-winner/) - SMPS Awards SMPS Inland Empire as the 2021 Grand-Prize Chapter Winner SMPS Inland Empire has been recognized for rising during the COVID-19 global pandemic. Alexandria, VA (August 6, 2021) – The Society for Marketing Professional Services (SMPS) is pleased to announce that SMPS Inland Empire has been recognized as the 2021 Pivot & Focus Grand-Prize
- [Spotlight on SMPS Volunteer Mel Gravely, Ph.D.](https://www.smps.org/2018/07/16/spotlight-on-smps-volunteer-mel-gravely-ph-d/) - Marketers and business developers: Be the best business person in the room.
- [SMPS Member Kimberly Wybenga](https://www.smps.org/2017/12/13/smps-member-kimberly-wybenga/) - Kimberly Wybenga shares more about her career and what has contributed to her success.
- [Your 2018 Journey](https://www.smps.org/2018/01/05/your-2018-journey/) - Lead yourself, your team, and your firm to a great future.
- [A Feeling of Possibility and Inspiration](https://www.smps.org/2018/01/16/smps-foundation-kicks-off-2018/) - We can't fulfill our mission without all of you.
- [SMPS Recognizes Barbara Shuck With Its Highest Honor](https://www.smps.org/2022/07/19/smps-recognizes-barbara-shuck-with-its-highest-honor/) - SMPS is pleased to announce that Barbara Shuck, FSMPS, CPSM, has been honored with the 2022 Weld Coxe Marketing Achievement Award (WCMAA). Barbara, a member of SMPS Nebraska, accepted her award during Amplify A|E|C, the Society’s annual conference, on July 19, 2022, in Atlanta. The Society’s highest honor, the WCMAA salutes a remarkable marketing
- [Omnichannel Marketing](https://www.smps.org/2018/01/19/omnichannel-marketing/) - Catching up to the future of B2B
- [Influencer Marketing](https://www.smps.org/2018/02/01/influencer-marketing/) - Why influencers are important for your business and brand
- [Appreciation: Show the Love](https://www.smps.org/2018/02/05/appreciation/) - Make someone's life easier or happier.
- [Jen McGovern Named 2020-21 Chapter President of the Year](https://www.smps.org/2022/07/20/jen-mcgovern-named-2020-21-chapter-president-of-the-year/) - SMPS is pleased to announce that Jen McGovern, CPSM, 2020-2021 SMPS DC president, has been recognized as the 2022 Chapter President of the Year. Jen was honored at Amplify A|E|C, the Society’s annual conference, during an awards ceremony on July 19, 2022. The Chapter President of the Year Award recognizes an SMPS chapter president
- [Resilience and Inspiration: It’s What We All Need](https://www.smps.org/2017/10/06/resilience-and-inspiration-its-what-we-all-need/) - We have the opportunity to inspire and encourage others.
- [Thoughts and Ideas: Leveraging Them Into Actions](https://www.smps.org/2017/11/03/thoughts-and-ideas-leveraging-them-into-actions/) - We do our best when we focus on positive energy.
- [Family Ties](https://www.smps.org/2017/11/16/family-ties/) - Work hard, have a good attitude, and never stop learning.
- [Care Enough To Be Different](https://www.smps.org/2017/12/01/be-different/) - Be a different kind of leader. Be amazing!
- [About Nick Benore](https://www.smps.org/2017/08/11/about-nick-benore/) - Get to know one of our new members.
- [A Not-So-Final Farewell](https://www.smps.org/2017/08/25/a-not-so-final-farewell/) - Thank you for the opportunity to serve.
- [It’s September: Opportunity Beckons](https://www.smps.org/2017/09/07/its-september-opportunity-beckons/) - The month launches a new beginning.
- [SMPS Foundation Research](https://www.smps.org/2017/06/19/smps-foundation-research/) - Help Select the Next SMPS Foundation Research Topic.
- [SMPS Member Sarah Clapper](https://www.smps.org/2017/08/07/smps-member-sarah-clapper/) - Sarah Clapper shares more about her career and what has contributed to her success.
- [Call for Volunteers: 2018 SMPS Build Business Committee](https://www.smps.org/2017/02/06/2018-bb-call-for-volunteers/) - Recapping the two-day portion of the CPSM immersion program.
- [SMPS Announces the 2019-2020 Board of Directors](https://www.smps.org/2019/09/04/smps-announces-the-2019-2020-board-of-directors/) - Alexandria, VA (September 4, 2019) – The Society for Marketing Professional Services (SMPS) is pleased to announce its 2019-2020 board of directors. The new board took office on September 1, 2019. “This year, I am motivated by our continued effort to inspire our members to be fully engaged in their work and 'flip the script'
- [Living a Life With Intention, Reflection, and Focus](https://www.smps.org/2020/04/09/living-a-life-with-intention-reflection-and-focus/) - In 2017, after 20 years of navigating a carefully planned career, I faced a personal crisis that turned my life upside down. I quickly found myself in a world where strategy, planning, and order were useless and intuition, instinct, and experience ruled. At the time, I had been the primary caretaker for my mother
- [Spotlight on Volunteer Dave Barista](https://www.smps.org/2018/05/11/spotlight-on-volunteer-dave-barista/) - Learn as much as you can about the business and don’t be afraid to fail.
- [Remembering What Truly Matters](https://www.smps.org/2018/04/06/remembering-what-truly-matters/) - Our lives are better because we have special people in them.
- [2020 Fellows Announced](https://www.smps.org/2020/05/19/2020-fellows-announced/) - SMPS Announces 2020 Class of Fellows SMPS is pleased to announce the following members who have been named Fellows of the Society in 2020. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building industry. Members who have 15 years’ experience as a marketer and/or business developer
- [A Message of Support](https://www.smps.org/2020/06/03/a-message-of-support/) - We share in the pain, sadness, and countless other emotions that our members are experiencing. Now is the time for us to be present and stand alongside one another. We acknowledge the inequality and social injustice that persists. Now is unimaginably difficult for many of us. There has never been a better time
- [SMPS Advances: July 2020](https://www.smps.org/2020/08/13/smps-advances-july-2020/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [SMPS Member Donald Butchko](https://www.smps.org/2020/08/17/smps-member-donald-butchko/) - In our member spotlight, Donald Butchko takes time out of his busy day to chat with SMPS. Donald, who works for Bowen as their marketing manager, shares the rewards of his job and the benefits of being an SMPS member. How did you decide to have a career in the A/E/C industries? I got
- [Love From a Common Heart](https://www.smps.org/2020/08/21/love-from-a-common-heart/) - Greetings again, y'all! About a month ago, my wife, Misty, and I were visiting Oklahoma City to see our grandson and my son and daughter-in-law. On Saturday morning, Misty and I went to a popular local restaurant for a late breakfast. Oklahoma City had just passed an indoor mask ordinance the night before but Tulsa,
- [Using Data To Study and Market A/E/C Innovation](https://www.smps.org/2020/08/26/using-data-to-study-and-market-a-e-c-innovation/) - The aftermath of the COVID-19 pandemic is set to change the way we engage with the built and living environments forever. Already, for example, while walking in public spaces, such as parks, grocery stores, and transit stations, you’ll notice conspicuous red tape or signs on the ground. These markings, intended to direct movement and
- [President's Message: Looking Forward](https://www.smps.org/2020/08/26/presidents-message-looking-forward/) - “Look forward, not behind. Your best days are still out in front of you. Be focused and keep your dreams alive.” —Adedayo Olabamiji Last August, when I accepted the gavel from SMPS Past President Chris Rickman during Build Business, I could never have predicted what was to come during the year of my presidency. I
- [SMPS Announces the 2020–2021 Board of Directors](https://www.smps.org/2020/08/31/smps-announces-the-2020-2021-board-of-directors/) - FOR IMMEDIATE RELEASE Contact: Tina Myers Deputy Chief Executive Officer 703.549.6117 x224 tina@smps.org SMPS Announces the 2020–2021 Board of Directors _________________________________________________________________________________ Alexandria, VA (August 31, 2020) – The Society for Marketing Professional Services (SMPS) is pleased to announce its 2020–2021 board of directors. The new board takes office on September 1, 2020. “Serving SMPS
- [The SMPS Foundation Announces the 2020–2021 Board of Trustees](https://www.smps.org/2020/08/31/the-smps-foundation-announces-the-2020-2021-board-of-trustees/) - FOR IMMEDIATE RELEASE Contact: Antonio Payne, CPA Chief Financial Officer 703.549.6117 x222 antonio@smps.org The SMPS Foundation Announces the 2020–2021 Board of Trustees The SMPS Foundation promotes A/E/C research and education that advances professional services marketing. _________________________________________________________________________________ Alexandria, VA (August 31, 2020) – The Society for Marketing Professional Services (SMPS) Foundation is pleased to announce
- [When Positive Change Comes From Negative Experience](https://www.smps.org/2020/09/01/when-positive-change-comes-from-negative-experience/) - The global pandemic has taught us all a lot about who we are, what we truly care about, and how deep the well of our humanity and strength is. What we take away from these experiences is up to each of us, but to hold onto all the positive changes that have emerged is
- [Measuring Success With the Loyalty Ladder](https://www.smps.org/2020/09/11/measuring-success-with-the-loyalty-ladder/) - As marketers and business developers, one of the greatest challenges we face is measuring success. When it comes to client relationships and the strategies it takes to win new work, an effective measurement tool is the Loyalty Ladder. It’s a five-step process focused on moving a client through the various relationship levels, starting with qualified
- [Never Stop Reflecting](https://www.smps.org/2020/09/16/never-stop-reflecting/) - The summer is (almost) officially over and, for some of us, it seems like a blur. Where’d the time go and what did we do? Spending time with family and friends (even through Zoom) seemed like a highlight of recent months. If you’re like me, you also spent some time reflecting on what’s been
- [He Will, He Will Rock You](https://www.smps.org/2020/09/17/he-will-he-will-rock-you/) - During this year’s virtual Build Business: Pivot & Focus, October 5–9, attendees will enjoy a rock-star keynote presentation when Mark Schulman takes the stage. Schulman is a celebrity drummer for P!NK and author of Conquering Life’s Stage Fright: Three Steps to Top Performance. Schulman will impart his wisdom and secrets behind his rock-star mindset during
- [Broadcasting Brilliance With Kim Coles](https://www.smps.org/2020/09/23/broadcasting-brilliance-with-kim-coles/) - During this year’s Build Business conference, attendees will enjoy a fun and inspiring keynote presentation from Kim Coles. She’s best known for her role as a cast member on In Living Color and the hit television series, Living Single. In addition to her acting career spanning 35 years, Coles is a comedian, author, speaker,
- [8 Tips for Developing Strong Relationships During COVID-19](https://www.smps.org/2020/09/24/8-tips-for-developing-strong-relationships-during-covid-19/) - Professional relationships vary greatly in different organizations and levels of management. Some workplaces encourage making friends with coworkers and clients while others discourage it. However, building relationships in the workplace can help you create a more welcoming work environment, especially during COVID-19. How can you approach relationship-building in the workplace during COVID-19? We asked eight
- [Lean Marketing. Buzzword or Solid Strategy?](https://www.smps.org/2020/10/01/lean-marketing-buzzword-or-solid-strategy/) - One of the most frequent conversations I’m having right now with peers and clients alike is: How do we build marketing/BD plans for 2021 in a COVID-19, unpredictable environment on the tails of the most politically charged election in recent memory? Taking a lean marketing approach—coupled with investing in serious market research—just might be
- [SMPS Advances: September 2020](https://www.smps.org/2020/10/01/smps-advances-september-2020/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [11 Ideas To Gain Insights To Improve Proposals Remotely](https://www.smps.org/2020/10/07/11-ideas-to-gain-insights-to-improve-proposals-remotely/) - Marketing is a unique field because it requires its professionals to use both analytical and creative skills. As with many other creative industries, it can be difficult to come up with an idea that speaks to everyone. That’s why, when crafting proposals, it’s important to ensure you’re collecting honest feedback from your team throughout the
- [SMPS Member Erin Bettison Rapp](https://www.smps.org/2020/10/08/smps-member-erin-bettison-rapp/) - In our member spotlight, Erin Bettison Rapp, CPSM, takes time out of her busy day to chat with SMPS. Erin, who’s the owner of EBR Marketing, shares the rewards of her job and the benefits of being an SMPS member. How did you decide to have a career in the A/E/C industries? As the story
- [There’s a Time and Season for Everything](https://www.smps.org/2020/10/19/theres-a-time-and-season-for-everything/) - "I grew up on a farm. We learned that there was a season to plant, a season to water, and season to harvest. The planting and watering could be laborious, but without those stages, there would never be a harvest." —John Wooden, legendary college basketball coach I also grew up on a farm and
- [12 Ways To Successfully Manage a Remote Marketing Team](https://www.smps.org/2020/10/28/12-ways-to-successfully-manage-a-remote-marketing-team/) - Managing a marketing team is no small feat. Often as a manager, it’s your job to ensure your team is working efficiently and delivering high-quality content in a timely manner. Because of the fast-paced environment, it can helpful to be in an office and have the opportunity to collaborate in real-time. Unfortunately, with the
- [Technology as Competitive Advantage](https://www.smps.org/2020/10/29/technology-as-competitive-advantage/) - As people around the globe adjusted to living and working from home during the COVID-19 pandemic, one of the most notable changes became increased reliance on videoconferencing technology for various types of communication, from training to interviews. For some, technology has been a curse, yet for others it’s been not only a blessing but
- [Ontario Construction News Covers Build Business Panel on Philanthropy in A/E/C](https://www.smps.org/2020/10/29/ontario-construction-news-covers-build-business-panel-on-philanthropy-in-a-e-c/) - On October 14, 2020, Ontario Construction News published a recap article covering the Build Business 2020 M Live! panel, “The Competitive Advantage of Doing Good-Philanthropy in the A/E/C Industry.” The article focuses on the panel’s discussion around the challenging dynamic of philanthropy and business objectives, where the panel posed the question, “How can contractors, architects,
- [Five Things I Learned Writing for a Newspaper](https://www.smps.org/2020/11/12/five-things-i-learned-writing-for-a-newspaper/) - Before joining the A/E/C industries, I was a journalist for a local newspaper. The slow death of print news saddens me, particularly when considering everything being a newspaper writer taught me. If you’ve never had the privilege of this experience but rely on the written word in your job, I share five takeaways related to
- [Living in a Spirit of Gratitude](https://www.smps.org/2020/11/18/living-in-a-spirit-of-gratitude/) - It’s nearly Thanksgiving—my favorite time of the year. I love this holiday more than any other mainly because the expectations are spending time with family and friends, indulging in really great food derived from age-old recipes, and daytime napping is allowed (if not encouraged). But most important to me is the spirit of gratitude that’s
- [SMPS Advances: November 2020](https://www.smps.org/2020/11/18/smps-advances-november-2020/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Shortlist Interview Skills for COVID Times](https://www.smps.org/2020/11/25/shortlist-interview-skills-for-covid-times/) - For decades, shortlist project interviews remained relatively static, with prospective teams meeting face to face with selection committees in a room together. Interviews started to change incrementally when Zoom and Cisco Webex came along, to accommodate the occasional team member unable to attend, usually due to extreme circumstances. But now that COVID-19 has introduced us
- [SMPS Member Allison Halvorson](https://www.smps.org/2020/12/10/smps-member-allison-halvorson/) - In our member spotlight, Allison Halvorson, CPSM, takes time out of her busy day to chat with SMPS. Allison, who’s communications manager at McMillen Jacobs Associates, shares the rewards of her job and the benefits of being an SMPS member. Please briefly describe your current role. As the communications manager at McMillen Jacobs Associates, I
- [2020: Finding the Silver Lining](https://www.smps.org/2020/12/10/2020-finding-the-silver-lining/) - COVID-lining was a term introduced to me several months back by a colleague at Barton Malow. It’s a nod to the term silver lining, which is defined as a sign of hope or a positive aspect in an otherwise negative situation. As 2020 ends, it’s hard not to reflect on the negative aspects in a year packed
- [Flip Your Script This Holiday Season](https://www.smps.org/2020/12/18/flip-your-script-this-holiday-season/) - December is when many people focus on the giving and receiving of gifts. At every turn, I’m bombarded with reminders of the latest toy or gadget that has to be under the tree Christmas morning. This year has been one of challenges, and it’s tempting to focus on how different this holiday season will be.
- [Create a Solid Business Continuity Plan](https://www.smps.org/2021/01/06/create-a-solid-business-continuity-plan/) - Having an organized response to unexpected events gives your company a good chance of surviving and possibly even thriving. Many companies have a disaster recovery plan for IT operations and infrastructure should a network fail or hardware or software malfunction (and if you don’t, you should). Protecting data is crucial during a crisis. However, having
- [SMPS DEI Task Force: Marching Into 2021](https://www.smps.org/2021/01/08/smps-dei-task-force-marching-into-2021/) - In February 2020, the SMPS board approved the creation of a task force to suggest initiatives and strategic objectives to increase awareness of and support for diversity, equity, and inclusion for our membership, the marketing profession, and our members’ firms. What else did 2020 bring? A worldwide pandemic, the continued senseless killing of unarmed Black
- [Resilient Leadership](https://www.smps.org/2021/01/11/resilient-leadership/) - Welcome to 2021. Upon opening my eyes on January 1, I was really hoping that someone had waved a magic wand and life had returned to pre-COVID ways. Of course, that didn’t happen, and life hasn’t changed much for me. I’m still wearing a mask, practicing social distancing, and participating in way too many Zoom
- [SMPS HQ Office Move](https://www.smps.org/2021/01/15/smps-hq-office-move/) - Same city, different location! On February 1, 2021, SMPS HQ moved. Our new address is: SMPS 625 N. Washington Street Suite 302 Alexandria, VA 22314-1936 Please use this address going forward for all correspondence. If you have any questions about the move, please email info@smps.org. What about our phone numbers? They remain the same. For
- [How 1 Case Study = 3 Wins](https://www.smps.org/2021/01/21/how-1-case-study-3-wins/) - A/E/C firms continually look for ways to differentiate themselves. Case studies can provide an important step toward achieving that goal. Turbocharge your project profiles to create compelling case studies. Use them to highlight your strategic initiatives and go beyond standard testimonials to provide third-party verification. Add them to your marketing toolbox, and you’ll find countless
- [SMPS Advances: January 2021](https://www.smps.org/2021/01/21/smps-advances-january-2021/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Setting a Baseline To Measure Trends](https://www.smps.org/2021/01/29/setting-a-baseline-to-measure-trends/) - In the A/E/C world, business is dynamic, constantly evolving, innovating, and adjusting. As marketers, we want to help our firms stay on the leading edge of the market so we can continually position our services well to our clients. We want to ensure we’re offering the latest thinking coupled with the tried and true. So,
- [How Podcasts Get More Referrals and Clients](https://www.smps.org/2021/01/29/how-podcasts-get-more-referrals-and-clients/) - The novel coronavirus has done nothing if not show us the power of making connections virtually and doing so successfully. Working at home, most of us now reach out electronically in place of face-to-face meetings, conferences, sales calls, and even tradeshows. It’s no wonder, then, that podcasts, which have been around conceptually for nearly two
- [Transitioning Personal Networks Into Business](https://www.smps.org/2021/01/29/transitioning-personal-networks-into-business/) - The next generation of A/E/C professionals is an impressive wave of talent. They’re diverse, well-educated, and altruistic, with a personal network seamlessly connected with technology. They’re eager to advance their careers and change the world for the better. They can often see the potential of working with personal connections, but lack the skills to transition
- [What’s Your 100-Mile Race?](https://www.smps.org/2021/02/11/whats-your-100-mile-race/) - This past weekend, my brother-in-law completed a 100-mile run in under 24 hours (22 hours, 29 minutes, to be exact!). While I can’t answer the “why” question you're surely asking, the reason I’m sharing this is that being part of his support and pacing crew reminded me how strong humans can be—not only physically
- [SMPS Member Maisha Hagan](https://www.smps.org/2021/02/16/smps-member-maisha-hagan/) - In our member spotlight, Maisha Hagan takes time out of her busy day to chat with SMPS. Maisha is owner and head coach of Beauty & the Boss, a career-coaching service for women in male-dominated industries. She has been an SMPS member for 12 years and sits on the SMPS Diversity, Equity, and Inclusion Task
- [Honoring and Celebrating Black History Month](https://www.smps.org/2021/02/16/honoring-and-celebrating-black-history-month/) - Black History Month recognizes the struggle and achievements of African Americans. In honor of this annual observance, we’re remembering Robert Robinson Taylor and Mary Jackson. Robert Taylor, the first accredited Black architect, was also the first Black student to enroll at the Massachusetts Institute of Technology (MIT). Among other things, he designed numerous buildings for
- [2021 SMPS Call for Applications](https://www.smps.org/2021/02/24/2021-smps-call-for-applications/) - Help SMPS Lead the Way. The Society is looking for leaders like you. Here's your opportunity to help us fulfill our vision of Business Transformed Through Marketing Leadership. SMPS continues to be strong. We're creating value for our members to help them succeed even in these challenging times. To ensure we're in the best position
- [What is horizontal mentorship?](https://www.smps.org/2021/03/02/what-is-horizontal-mentorship/) - Horizontal mentorship is the premier way to implement an employee mentor program. It's a mentoring relationship between employees across or within departments free from the influence of the workplace hierarchy. In theory, the idea of vertical mentorship makes sense. A more experienced/knowledgeable person providing wisdom to a less experienced/knowledgeable person. But, what vertical mentorship alone
- [Executive Mentoring: The Benefit of Being Able to Relate](https://www.smps.org/2021/03/02/executive-mentoring-the-benefit-of-being-able-to-relate/) - Executive mentors are different from coaches, executive peer groups, and friends who like to chat with you about your business. Executive Horizontal Mentoring means pairing two executives together for a mutually beneficial relationship. In contrast to traditional mentorship, there isn’t a mentee and a mentor, but two executives that are open to learning from each
- [Social Media in A/E/C](https://www.smps.org/2021/03/03/social-media-in-a-e-c/) - In a pre-COVID proposal kickoff meeting, a firm principal said, “Can you all please make sure your LinkedIn profiles are up to date? Clients have been checking these recently.” This was the same principal to whom, six months prior, I was explaining what a podcast was. A year earlier, I had to convince them that
- [Celebrating Women’s History Month](https://www.smps.org/2021/03/04/celebrating-womens-history-month/) - Commemorating the role of women in A/E/C marketing and business development. In honor of Women’s History Month and International Women’s Day, we’d like to acknowledge our members in advancing the work of women in the A/E/C industries. Your contributions to our industries and professions continue to make an impact. To highlight some of our members,
- [Build Business Experiences: Brooke Weinstein](https://www.smps.org/2021/03/08/build-business-experiences-brooke-weinstein/) - Brooke Weinstein, CPSM, director of northeast regional marketing at Dewberry, recently chatted with the Society about her role at Dewberry and experience attending Build Business in 2020. What’s a usual day like for you at Dewberry? On a typical day, I focus on strategic capture planning, reviewing proposals for marketing QA/QC, meeting with our marketing
- [Taking Action for Racial Equality in A/E/C](https://www.smps.org/2021/03/09/taking-action-for-racial-equality-in-a-e-c/) - In 2003, SMPS issued its first diversity statement, which came out of the work of a prior task force created for this purpose. Since that time, various members, chapter leaders, board members, and staff have recognized the need for SMPS to enhance its diversity and inclusion efforts. While already in the works, 2020’s “summer of
- [Gender-Neutral Pronouns and A/E/C Success](https://www.smps.org/2021/03/11/gender-neutral-pronouns-and-a-e-c-success/) - For the first two years of my A/E/C career, I lived and worked in Santiago, Chile. One thing that always stood out to me, especially in the workplace, is that Spanish is a very gendered language. It’s difficult to escape gender roles when the language you speak and the words you use carry the expectation
- [Women in the Workplace: How We Can ElevateHER](https://www.smps.org/2021/03/15/women-in-the-workplace-how-we-can-elevateher/) - Make no mistake about it: The A/E/C industries are at an HR crossroads, and the decisions firms make today will determine the talent available for the next professional generation. The lessons learned from previous crises tell us diversity and inclusion programs are at risk of receding from the forefront as a strategic priority, as companies
- [The Diversity Differentiator](https://www.smps.org/2021/03/22/the-diversity-differentiator/) - As business development and marketing professionals, we spend much of our efforts highlighting how our firms are different and, most importantly, demonstrating our firm’s value over that of competitors. In other words, “In a world full of sameness, we’re different from other firms because of our (fill in the blank—people, values, process).” Could that difference
- [Standing Up](https://www.smps.org/2021/03/25/standing-up/) - SMPS is a diverse community, and we stand in solidarity with our Asian American-Pacific Islander (AAPI) members. We offer our heartfelt condolences to the victims and their families of the recent violence in Atlanta. We further recognize AAPI individuals have endured over 3,795 reported incidents of hate since the beginning of the COVID pandemic, as
- [The DBE Program: What the Firms Have To Say](https://www.smps.org/2021/03/26/the-dbe-program-what-the-firms-have-to-say/) - In 1983, Congress created the country’s first Disadvantaged Business Enterprise (DBE) program. In 1987, that program was amended to include women-owned businesses (WBE). The program was originally geared towards transportation projects. But now, this approach has been adopted by nearly every federal and state agency in our country. So, for almost 40 years, the A/E/C
- [SMPS Member Suzanne Swistak](https://www.smps.org/2021/04/13/smps-member-suzanne-swistak/) - In our member spotlight, Suzanne Swistak, CPSM, takes time out of her busy day to chat with SMPS. Suzanne, who’s communications executive at ECS, shares the rewards of her job and the benefits of being an SMPS member. Please briefly describe your role at your firm. As the ECS communications executive, I oversee all of
- [Embrace a New Paradigm](https://www.smps.org/2021/04/14/embrace-a-new-paradigm/) - For the first 4,000 years of recorded human history, everyone agreed that the sun and the other planets revolved around the earth. It wasn’t until about 1000 A.D. when a handful of scientists began to challenge this idea and argued that the Earth was one of a handful of planets that revolved around a star,
- [Your Words Make an Impact](https://www.smps.org/2021/04/14/your-words-make-an-impact/) - It was a late Friday afternoon, and I was trying to wrap up a long and grueling week full of proposals and crazy deadlines. A forwarded email from my teammate landed in my inbox. I considered leaving it unread until Monday morning; however, I decided to open the email and read it. My teammate stated,
- [SMPS Advances: April 2021](https://www.smps.org/2021/04/15/smps-advances-april-2021/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Get To Know SMPS HQ Staff: Semra Ergun](https://www.smps.org/2021/04/29/get-to-know-smps-hq-staff-semra-ergun/) - In front of and behind the screen—that’s how I describe my work-life at SMPS these days, and it’s not a bad thing. Sometimes I’m a virtual show host, or idea generator, producer, and curator. Other times, I’m learning about the A/E/C industries and best practices for our members and prospects when it comes to events
- [2021-22 Leadership Announced](https://www.smps.org/2021/05/14/2021-22-leadership-announced/) - The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve in volunteer leadership roles. The Nominations and Elections Committee thoroughly reviewed all the qualified applications and is pleased to present the slate of officers, directors, and trustees for the forthcoming fiscal year. In accordance with
- [SMPS Announces Finalists for the 2021 Marketing Communications Awards](https://www.smps.org/2021/06/04/2021mcafinalists/) - SMPS Announces Finalists for the 2021 Marketing Communications Awards Recognizing 44 years of marketing and communications excellence Alexandria, VA (June 4, 2021) –The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce the finalists of its 2021 Marketing Communications Awards (MCA). This annual competition is the
- [Opening Up Is a Full-Body Experience](https://www.smps.org/2021/06/10/opening-up-is-a-full-body-experience/) - How I’m adapting to business changes. As I move through 2021, I’m noticing how businesses are adapting to less restrictive guidelines. Some firms are returning to the office space, others are choosing to work from home, and there are some that are continuing with a hybrid model. I’m seeing more clients open to face-to-face meetings.
- [SMPS Member Thy Daniels](https://www.smps.org/2021/06/15/smps-member-thy-daniels/) - In our member spotlight, Thy Daniels takes time out of her busy day to chat with SMPS. Thy is senior proposal coordinator for Bora Architecture & Interiors and has been a member of SMPS for seven years. She sits on the SMPS Diversity, Equity, and Inclusion Task Force and is the SMPS Oregon director of
- [SMPS Advances: June 2021](https://www.smps.org/2021/07/15/smps-advances-june-2021/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [Six Steps To Positively Influence Success Through Mindfulness](https://www.smps.org/2021/07/19/six-steps-to-positively-influence-success-through-mindfulness/) - Balancing my career as a marketing manager, parent of two teenage children, and volunteer with both SMPS Hawaii and SMPS Colorado can be overwhelming. Recently, I’ve embraced the practice of mindfulness and Usui Reiki concepts to guide my success. Through the years, I’ve made priority lists, returned to school for a master’s degree, committed to
- [Want To Influence Client Audiences?](https://www.smps.org/2021/07/19/want-to-influence-client-audiences/) - Marketing leaders thrive on informing, helping, and influencing clients. As communicators, we spend a lot of time, plus an overabundance of angst, trying to break through the noise with thoughtful content. This quest isn’t an easy thing to pull off. Reaching client audiences and establishing a trusted advisor position that leads to future revenue are
- [Bending the Curve With Bonin Bough](https://www.smps.org/2021/07/19/bending-the-curve-with-bonin-bough/) - During this year’s Build Business 2021: RISE, August 4–6, Bonin Bough will take the virtual stage as keynote presenter. Currently chief growth officer of Triller and founder of Bonin Venture, Bough is a marketing guru who’s leveraged technology to become one of the youngest C-suite executives in a Fortune 50 company. He’ll share how he
- [RISE Above and Immerse Yourself in You](https://www.smps.org/2021/07/19/rise-above-and-immerse-yourself-in-you/) - Sitting down to write this article about the amazing experience that will be Build Business 2021, I couldn’t help but think back to how we got to today. Though conference planning officially started back in October 2020, the seeds of inspiration were first planted on March 13, 2020 the day the world started closing down
- [Building Diverse Partnerships Is Critical for A/E/C](https://www.smps.org/2021/07/19/building-diverse-partnerships-is-critical-for-a-e-c/) - Since 2012, diversity in Oregon’s state contracts has been legislatively supported through the state’s Certification Office of Business Inclusion and Diversity (COBID). While government-led initiatives have helped increase diversity within the A/E/C industries by consciously trying to level the playing field for many minority and woman-owned businesses, these efforts aren’t enough. Diversity gives fresh ideas
- [SMPS Announces the Winners of the 2021 Marketing Communications Awards](https://www.smps.org/2021/08/06/smps-announces-the-winners-of-the-2021-marketing-communications-awards/) - SMPS Announces the Winners of the 2021 Marketing Communications Awards The longest-standing program recognizes marketing and communications excellence. Alexandria, VA (August 6, 2021) – The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce the recipients of its 2021 Marketing Communications Awards (MCA) program. This
- [Being the Only Dot of Diversity](https://www.smps.org/2021/08/17/being-the-only-dot-of-diversity/) - In the fall of 1967, I was bussed from the projects in Gary, IN, to a better (all-white) school several miles away in the suburbs. I was devastated—and afraid. I’d seen news reports of how we weren’t wanted and what happened to some of those students. Then my mom qualified for low-income housing near the
- [A Last Look Back, Then Ahead](https://www.smps.org/2021/08/17/a-last-look-back-then-ahead/) - Your SMPS Foundation trustees met in Austin on July 21 for our annual planning meeting, our first in-person gathering since Build Business 2019. Little did I realize, as we left that 2019 interaction in D.C., what the next 24 months would hold. I’ll echo the thought shared by many chapter presidents and Doug Parker, FSMPS,
- [Major Steps Toward Inclusion and Racial Equality in A/E/C](https://www.smps.org/2021/08/17/major-steps-toward-inclusion-and-racial-equality-in-a-e-c/) - Established almost one year ago, the SMPS Diversity, Equity, and Inclusion (DEI) Task Force has been hard at work. Thirty SMPS members from across the country have met monthly to define DEI objectives for the organization and identify gaps and opportunities for the Society and A/E/C industries. We quickly recognized that because of the specialized
- [SMPS Member Kim Pipkin](https://www.smps.org/2021/08/17/smps-member-kim-pipkin/) - In our member spotlight, Kim Pipkin takes time out of her busy day to chat with SMPS. Kim is founder/principal of Black Kite Consulting and president-elect of SMPS San Francisco, and sits on the SMPS Diversity, Equity, and Inclusion Task Force. In this spotlight, Kim shares the rewards of her career and the benefits of
- [Best Next Practices in A/E/C Marketing](https://www.smps.org/2021/08/31/best-next-practices-in-a-e-c-marketing/) - As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Often change is slow, gradually shifting the ways we work; other times a catalyst in the market causes rapid change that can be hard to keep up with. Such is the case with COVID-19. The pandemic suddenly accelerated many unhurried workplace practice
- [Feeling Stuck? Get Inspired and Be Creative](https://www.smps.org/2021/08/31/feeling-stuck-get-inspired-and-get-creative/) - As A/E/C marketers, our jobs require us to constantly create new things. Where does one continually find inspiration? With fewer opportunities to get fully enveloped into creative environments over this past year, we’ve had to be more diligent about getting our brains into a creative space. For many of us, it’s been hard to think
- [Marketing: The Original Innovation Team](https://www.smps.org/2021/08/31/marketing-the-original-innovation-team/) - Marketers have one of the hardest jobs in business today. Instead of just managing the brand and proposals, our responsibilities span technology, lead generation, customer experience, employee experience, and culture. And now, the C-suite expects marketers to become more innovative. But while the list keeps growing, budgets and resources keep shrinking. We’re at a tipping
- [Living Your Best Business Development Practices](https://www.smps.org/2021/08/31/living-your-best-business-development-practices/) - Kicking the day off in a coffee shop, dining on fresh food from our own waters, or attending happy hours—this was Seattle pre-pandemic networking at Wiss, Janney, Elstner Associates, Inc. (WJE). Despite last year’s challenges, our business developers maintained focus on nurturing relationships and found that embracing change opened our opportunities. The changes and renewed
- [SMPS Leadership for 2021–22](https://www.smps.org/2021/09/01/smps-leadership-for-2021-22/) - In May 2021, SMPS announced the slate of officers, directors, and trustees for the 2021-22 fiscal year for the SMPS board of directors and the SMPS Foundation board of trustees. Effective September 1, 2021, the following individuals will serve on the SMPS board of directors: President-Elect: Holly Bolton, FSMPS, CPSM, Owner, 3chord Marketing, Indianapolis, IN (Term: September 1, 2021 to
- [They Crossed So We Could Flourish](https://www.smps.org/2021/09/07/they-crossed-so-we-could-flourish/) - I’m a Hispanic male, but I often find myself forgetting that. I was reading Alicia Washington’s article from last year, and I thought to myself, “Yep, uh-huh, oh me, too!”—particularly the parts where she shared how she felt like she didn’t belong at a certain point in her professional career. There have been many events
- [In Memoriam](https://www.smps.org/2021/09/07/in-memoriam/) - SMPS remembers those we lost over the last fiscal year and extends its condolences to their family, friends, and colleagues. We hope their loved ones find peace and support during this difficult time. We remember:* Martha Albue, CPSM, SMPS Arizona Lois Boemer, SMPS Boston Ginnny Wetzel Buschbom, SMPS Houston William Farnum, SMPS Austin
- [SMPS Announces New Director of Marketing](https://www.smps.org/2021/09/23/smps-announces-new-director-of-marketing/) - Alexandria, VA— (September 23, 2021) — The Society for Marketing Professional Services (SMPS) is pleased to announce that Nandi Rice has joined the Society as director, marketing. Nandi will be responsible for leading the marketing strategies, messaging, and materials to promote SMPS and the SMPS Foundation. She will be working remotely from Charlotte, NC, and
- [SMPS Advances: October 2021](https://www.smps.org/2021/10/07/smps-advances-october-2021/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the
- [What’s Your Dream?](https://www.smps.org/2021/10/14/whats-your-dream/) - In my 20+ years of A/E/C marketing, I have yet to meet anyone who dreamed of becoming a professional services marketer (or business developer). Have you? Many of my friends and colleagues often joke and reminisce about how they stumbled upon their careers. Sure, it might not be right for some. But I know I’m
- [Go Where You’re Wanted](https://www.smps.org/2021/10/15/go-where-youre-wanted/) - My varied, professional career within the A/E/C industries has spanned almost 25 years, yet only recent times have shaped how I view my role within. Upon enrolling in architecture school almost three decades ago, approximately 1% of U.S. architects were Black. Sixteen years later, I transitioned from a design field that remained 2% African American,
- [SMPS Member Damion Morris](https://www.smps.org/2021/10/18/smps-member-damion-morris/) - In our member spotlight, Damion Morris, CPSM, takes time out of his busy day to chat with SMPS. Damion is marketing manager for PCL Construction and has been a member of SMPS for seven years. In this spotlight, Damion shares the rewards of his career and the benefits of being an SMPS member. How did
- [The 2021 Weld Coxe Marketing Achievement Award](https://www.smps.org/2021/10/20/the-2021-weld-coxe-marketing-achievement-award/) - The 2021 Weld Coxe Marketing Achievement Award (MAA) recipient, Thomas E. Smith, Jr., AICP, FSMPS, CPSM, was honored as part of Build Business 2021: RISE, the SMPS annual conference. Throughout his 45-year career, Smith has been a serving leader and role model within SMPS and the A/E/C industries. The MAA is the highest individual honor
- [How To Use Behavioral Science To Improve the Client Experience](https://www.smps.org/2021/10/25/how-to-use-behavioral-science-to-improve-the-client-experience/) - Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the cumulative view of them. No matter how excellent you believe you are, or your company is, at service delivery, future success as an organization depends
- [Master Networking in a Way That Works for You](https://www.smps.org/2021/10/25/master-networking-in-a-way-that-works-for-you/) - As marketers and business developers, you understand that networking is vital to your career and firm success. Curating and cultivating a network that works is an essential part of a strategy I call bulletproofing your career … for life. This enables you to be successful in your current role, pivot or move up in your
- [The More Things Change](https://www.smps.org/2021/10/25/the-more-things-change/) - Over the years, I’ve seen many folks in the A/E/C industries try to come up with new ways to win work, win clients, and fortify their brand in their respective marketplaces. Almost every time I hear or see these evolutionary methods, I notice the same misguided focus. I’m referring to the purely internal or outgoing
- [Putting Thought Into Thought Leadership](https://www.smps.org/2021/10/25/putting-thought-into-thought-leadership/) - The term thought leadership is often used interchangeably with content marketing. And although both strategies have much in common, they aren’t the same. You’ve probably heard the expression “helping is the new selling.” Content marketing focuses broadly on using content to educate prospects—answering their questions, helping them do their jobs, and, ultimately, helping firms win
- [Knowledge Never Goes Unnoticed](https://www.smps.org/2021/11/30/knowledge-never-goes-unnoticed/) - The last year has taught us to be nimble and open to change, and to self-reflect. And that means we can never stop growing. Gaining knowledge—and learning from it—is a life-long goal. At SMPS, we don’t take your commitment lightly. Thank you for counting on the Society for your professional development. And thank you for
- [SMPS Member Angie Cole](https://www.smps.org/2021/12/13/smps-member-angie-cole/) - In our member spotlight, Angie Cole, MBA, takes time out of her busy day to chat with SMPS. Angie is director of marketing and business development for Lorentz Bruun Construction. She has been a member of SMPS for seven years and is also a past-president of SMPS Oregon. In this spotlight, Angie shares the rewards
- [Gratitude in the Midst of Chaos](https://www.smps.org/2021/12/17/gratitude-in-the-midst-of-chaos/) - Is it just me, or is it easy to get wrapped up in chaos this time of year? No pun intended. This certainly was the case just a few days ago. I was preparing to host an extended family gathering at my home and juggling what seemed to be a never-ending to-do list when my
- [Virtual Business Development](https://www.smps.org/2021/12/21/virtual-business-development/) - Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks much different today than it did a couple of years ago. The opportunities to drop by prospects’ offices or meet them at a networking event are few and far between. Our industries are still struggling
- [Using Behavioral Science To Strengthen Your Brand](https://www.smps.org/2021/12/21/using-behavioral-science-to-strengthen-your-brand/) - Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is lightweight) and emotional way (the shoe makes me feel powerful). Fundamentally, the objective is to attract and retain loyal customers and other stakeholders by delivering
- [International A/E/C Business](https://www.smps.org/2021/12/21/international-a-e-c-business/) - As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our design services. I remember getting RFPs faxed from countries around the world, reviewing them and responding. I don’t believe we had a GO on any
- [Globalization and A/E/C Marketing](https://www.smps.org/2021/12/21/globalization-and-a-e-c-marketing/) - According to Merriam-Webster, globalization is defined as “the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets.” Though this definition has an economic slant, it’s relative to other
- [2021 Best of Show Award](https://www.smps.org/2021/12/21/2021-best-of-show-award/) - In the 2021 Marketing Communications Awards program, Award of Excellence winners in all categories were considered for the Best of Show Award, which was selected online by a jury of industry experts prior to our virtual conference, Build Business 2021: RISE. The Best of Show Award was bestowed upon JE Dunn Construction from Kansas City,
- [2021 People's Choice Award](https://www.smps.org/2021/12/21/2021-peoples-choice-award/) - For the People’s Choice Award, all winning entries were displayed online and voted on by conference attendees, SMPS members, and the general public alike. The award was given to EXP from Chicago, IL, for their merit award-winning Recruitment and Retention Communications entry, “MyEXPerience Series.” GOALS: The MyEXPerience video series was developed in alignment with organizational
- [Get To Know SMPS HQ Staff: Nandi Rice](https://www.smps.org/2022/01/26/get-to-know-smps-hq-staff-nandi-rice/) - Nandi Rice, director of marketing for SMPS HQ, is responsible for leading the marketing strategies and messaging to promote SMPS and the SMPS Foundation. She took time out of her busy day to sit down with us virtually to answer a few questions. Nandi calls Charlotte, NC home and works remotely from there. Where did
- [Representation Matters](https://www.smps.org/2022/01/28/representation-matters/) - The critically acclaimed television series “Black·ish” is currently airing its eighth and final season. The show is a satirical look at the Black experience through the eyes of three generations of the Johnson family. Those very different perspectives are shared cleverly and hilariously as they take on some real-life sociopolitical issues. My favorite episode is
- [Understanding Why We Buy](https://www.smps.org/2022/02/10/understanding-why-we-buy/) - A few weeks ago, I attended the SMPS Southern Regional Conference (SRC) in Oklahoma City, and it did not disappoint. Not only was it our first in-person SRC in two years, but the learning opportunities were, in short, stellar. For me, one of the highlights was our keynote presentation by JonRobert Tartaglione. If that name
- [SMPS Member Kimberly Wybenga](https://www.smps.org/2022/02/11/smps-member-kimberly-wybenga-cpsm/) - In our member spotlight, Kimberly Wybenga, CPSM, takes time out of her busy day to chat with SMPS. Kimberly is marketing and business development manager for Mark Young Construction. She has been a member of SMPS for five years and has worked in the A/E/C industries for 12. In this spotlight, Kimberly shares the rewards
- [Core Principles To Ensure Lasting Relationships](https://www.smps.org/2022/02/15/core-principles-to-ensure-lasting-relationships/) - Engineers have a profound impact in our world. They tackle many complex issues to improve our everyday lives. But due to their highly technical nature, marketing, and business development, and the storytelling part of the business, isn’t necessarily a high priority. I’m here to tell you that there are technical firms that “get it.” And
- [Get To Know SMPS Member Russ Sanford](https://www.smps.org/2022/02/15/get-to-know-smps-member-russ-sanford/) - Russ Sanford, FSMPS, CPSM, is a civil engineer by education, and a business leader by choice. He has executive management experience with professional service firms in the A/E/C arena. As senior vice president and chief growth officer, Russ provides overarching strategy, leadership, and management of the marketing, business development, and proposal efforts to achieve year-on-year
- [Get To Know SMPS Member Brad Thurman](https://www.smps.org/2022/02/15/get-to-know-smps-member-brad-thurman/) - E = m(bd)2 Hi, I’m Brad and an engineer. Or I was … but am, and that’s what this story is all about. I ended up as a marketing and business development professional in a different way than most. Growing up, I was always interested in art, math, and science. My third-grade teacher noticed
- [Lou Zickler, SMPS Founder and Member #3, Passes Away](https://www.smps.org/2022/02/28/lou-zickler-smps-founder-passes-away/) - Louis "Lou" Edward Zickler, passed away peacefully at St. Francis Hospital on February 22, 2022, at the age of 76. He was an industry leader and a devoted husband, father, and grandfather. You can read more about Lou in the obituary. SMPS will formally recognize Lou in an upcoming issue of the Marketer journal. SMPS
- [Celebrating Women’s History Month in 2022](https://www.smps.org/2022/03/01/celebrating-womens-history-month-in-2022/) - In honor of Women’s History Month, we reached out to SMPS HQ staff members to commemorate this observance. Below, they share their thoughts on women they admire. Semra Ergun, Senior Manager, Learning & Experiences My mom is a huge influence not only to me, but to every person I’m friends with who has met her.
- [Overcoming Unconscious Bias](https://www.smps.org/2022/03/03/overcoming-unconscious-bias/) - As recently as 2017, the term “cultural add” started showing up in the business lexicon. “Cultural fit” assesses how well a candidate or employee fits within the company today. Cultural add is more forward looking, assessing how a candidate or employee can help move the company into the future. If diversity, equity, and inclusion is
- [Boundaries: A Top-Down Approach](https://www.smps.org/2022/03/03/boundaries-a-top-down-approach/) - Early in my career, I was the victim of several layoffs (seven, but who’s counting). In tight times, historically the first staff to be cut have been in marketing. Fast forward two decades, and I’m amazed by an unfathomable change in the A/E/C industries and the working world in general. I’m referring, of course, to
- [Network With Purpose](https://www.smps.org/2022/03/03/network-with-purpose/) - As an A/E/C professional, being self-aware and open to professional development and personal growth reaps rewards. One of the ways I invest in my professional development is by taking the time to network and nurture relationships. I value learning from others, and especially value helping others. That said, networking is something I do very deliberately.
- [SMPS Member Danielle Hilmo](https://www.smps.org/2022/03/14/smps-member-danielle-hilmo/) - In our member spotlight, Danielle Hilmo takes time out of her busy day to chat with SMPS. Danielle is marketing manager for BWBR. She has been a member of SMPS for 12 years and has worked in the A/E/C industries for 23. In this spotlight, Danielle shares the rewards of her career and the benefits
- [How Do You Define Leadership?](https://www.smps.org/2022/04/14/how-do-you-define-leadership/) - While there’s something I love about every season, spring is, by far, my favorite. The promise of new life, cool mornings and warm afternoons, the days getting a tad bit longer. It all seems to indicate that growth is right around the corner. The same is true for SMPS. Over the past several weeks, I’ve
- [SMPS Member Jennifer Shelby](https://www.smps.org/2022/05/13/smps-member-jennifer-shelby/) - In our member spotlight, Jennifer Shelby, CPSM, takes time out of her busy day to chat with SMPS. Jennifer is the proposal and communications manager for Architectural Engineers, now IMEG. She has been a member of SMPS for 17 years and has worked in the A/E/C industries for 25. She has also sat on several
- [2022-23 Leadership Announced](https://www.smps.org/2022/05/16/2022-23-leadership-announced/) - The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve on the SMPS and SMPS Foundation boards. We had a record-breaking year in applications, which was exciting to see and provided the Nominations and Elections Committee with a great group of qualified and diverse individuals
- [Looking Back: SMPS Regional Conferences](https://www.smps.org/2022/06/17/looking-back-smps-regional-conferences/) - The SMPS 2021–22 fiscal year is coming to an end and, just last month, the final SMPS regional conference took place. Throughout the year, more than 1,700 attendees gathered at seven SMPS regional conferences. Our participants were hosted in the great cities of Tucson, AZ, Sacramento, CA, Oklahoma City, OK, Orlando, FL, Wichita, KS, Milwaukee,
- [A Different Kind of Pride](https://www.smps.org/2022/06/21/a-different-kind-of-pride/) - What I love about Pride Month is that it’s always evolving. Each year it becomes more inclusive and less about one thing, but more holistic and centered around the individual. Even the pride flag has evolved to reflect and represent the diversity of skin tones and gender spectrum. It represents more than the LGBTQ+ community;
- [August 2022: The SMPS Annual Membership Meeting](https://www.smps.org/2022/06/29/august-2022-the-smps-annual-membership-meeting/) - The SMPS Annual Membership meeting will be held virtually on August 31 at 3 p.m. ET. SMPS President Bernice Bako, FSMPS, CPSM, and our HQ team will review the current fiscal year and share initiatives for the next. You’ll also hear from President-Elect, Holly Bolton, FSMPS, CPSM, on her vision for the upcoming fiscal year.
- [SMPS Announces the 2022 Marketing Communications Award Winners](https://www.smps.org/2022/07/19/smps-announces-the-2022-marketing-communications-award-winners/) - SMPS is pleased to announce the recipients of its 2022 Marketing Communications Awards (MCA) program. In its 45th year, this annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries. The MCA finalists, including Best of Show and People’s Choice,
- [How To Lose Like a Champ](https://www.smps.org/2022/08/03/how-to-lose-like-a-champ/) - Second place. In the Olympics, it means you won silver. In the A/E/C world, it means you lost. In the words of the immortal Ricky Bobby of Talladega Nights: the Legend of Ricky Bobby, “If you’re not first, you’re last.” All the work you put into finding the lead, chasing the project, research, and writing—perhaps
- [What Does Volunteering Mean to You?](https://www.smps.org/2022/08/03/what-does-volunteering-mean-to-you/) - SMPS is built on the foundation of exceptional volunteers. We asked members to share their definition of volunteering. Here's what a few had to say: Rose Batignani, CPSM, Central Florida: A volunteer is someone who takes action, makes new connections, and is always willing to sacrifice a little so they can support and nurture many.
- [Path to Principal for Non-Technical Professionals](https://www.smps.org/2022/08/09/path-to-principal-for-non-technical-professionals/) - What did you want to be when you grew up? If you are like most of us, you didn’t grow up wanting to be an A/E/C marketer or business developer. And you’re in the minority if you dreamed of one day owning a professional services firm. A/E/C firm principals have traditionally been technical staff who
- [Member Spotlight: Nathan Reyna](https://www.smps.org/2022/08/10/member-spotlight-nathan-reyna/) - In our member spotlight, Nathan Reyna takes a few minutes to chat with SMPS. Nathan is media relations and content specialist for Avison Young and incoming president of SMPS New York for the 2022–23 fiscal year. In this spotlight, Nathan shares the rewards of his career and the benefits of being an SMPS member. How
- [Don’t Blink!](https://www.smps.org/2022/08/11/dont-blink/) - Do you recall as a kid feeling the summer would never end? I remember being so bored—nearly every day! Even the two-week Christmas holiday felt like forever. Now it seems we blink and, suddenly, the summer is over. And the older I get, the faster time seems to pass. Tell me it’s not just me!
- [SMPS Advances: August 2022](https://www.smps.org/2022/09/16/smps-advances-august-2022/) - To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our
- [Plan Today for Tomorrow’s Success](https://www.smps.org/2022/10/14/plan-today-for-tomorrows-success/) - Most marketers and business developers have a knack for planning. From proposal deadlines and branding launches to industry networking and client meetings, it’s good practice to think about what lies ahead and what it will take to accomplish goals. Henry David Thoreau once said, “Never look back unless you are planning to go that way.”
- [Member Spotlight: Vanessa Martinez](https://www.smps.org/2022/10/18/member-spotlight-vanessa-martinez/) - In our member spotlight, Vanessa Martinez, CPSM, takes time out of her day to chat with SMPS. Vanessa is regional pursuit manager for Psomas. She has been a member of SMPS since 2017 and has worked in the A/E/C industries for 18 years. In this spotlight, Vanessa shares the rewards of her career and the
- [Leading With Authenticity](https://www.smps.org/2022/10/18/leading-with-authenticity/) - Leaders are made, not born. That was a session I attended at an SMPS conference in Portland, OR, in 1999. The session was led by Ted Sive, FSMPS, and Bill Strong, FSMPS, two amazingly talented marketers in the Seattle area. They handed out little cards they had made all about developing leaders and I hung
- [The Power of No](https://www.smps.org/2022/10/19/the-power-of-no/) - We’re in a rare moment in the A/E/C industries when, for many of us, there’s more work available in the marketplace than there is staff to execute it. While this may sound like a business developer’s dream, it’s more complicated than it looks, because it requires us to get comfortable with saying “no.” When a
- [Global Diversity Awareness Month](https://www.smps.org/2022/10/20/global-diversity-awareness-month/) - During October, Global Diversity Awareness Month pays tribute to the diverse minds and beliefs held by various cultures around the world. To honor this observance, SMPS member Alexandra Brown shares a few thoughts about diversity in the industry and workplace. Alexandra is marketing manager for Kaufman Lynn Construction and sits on the SMPS Diversity, Equity, and
- [From Slump To Star](https://www.smps.org/2022/11/03/from-slump-to-star/) - Over the years, my teen son and I have found connection by discussing sports— especially my hometown team, the Golden State Warriors. My mind loves to think in analogies, and I couldn't help but find the connection between winning projects in the architecture, engineering, construction industry, and the world of basketball. During the 2022 NBA
- [Does That Resonate With You?](https://www.smps.org/2022/11/03/does-that-resonate-with-you/) - Non-marketers don’t use or always understand our A/E/C marketing jargon. When we use language that connects with our internal customers (AKA coworkers and pursuit teammates), we are more effective in our roles. Bonus, we will be better positioned to help educate non-marketers about our unique skills and capabilities. Marketers are experts at using language and
- [Spotlight on Hargis: a 2022 MCA Award of Excellence winner](https://www.smps.org/2023/01/26/spotlight-on-hargis-a-2022-mca-award-of-excellence-winner/) - The competitive spirit that drives us to win work for our team was a force behind our decision to compete in the SMPS Marketing Communications Awards (MCA) within two categories. It wasn’t for the big W (or M in the case). We wanted to celebrate the heart of Hargis that continues to beat strong today.
- [Benefits of Entering the MCA Program](https://www.smps.org/2023/01/27/benefits-of-entering-the-mca-program/) - The SMPS Marketing Communications Awards (MCA) program provides an opportunity for firms to showcase their best marketing practices and to educate the A/E/C industries about the critical role of marketing. In its 46th year, this annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in
- [Get To Know HQ Staff: Jackie Asekhauno](https://www.smps.org/2022/11/30/get-to-know-hq-staff-jackie-asekhauno/) - Jackie Asekhauno, who’s senior project manager of learning and experiences at SMPS HQ, took time out of her busy day to answer a few questions. Jackie calls Cary, NC, home and works remotely from there. Where did you grow up? I grew up in Herndon, VA. I loved growing up so close to the nation’s
- [Blueprints 3.0 Emphasizes the Importance of the CMO](https://www.smps.org/2023/01/12/blueprints-3-0-emphasizes-the-importance-of-the-cmo/) - At a midsized construction company, there is a marketer in Nashville and one in Knoxville. Both manage proposals and promotional campaigns, reporting to their respective office leaders. At the headquarters in Chattanooga, a marketer reports to the chief executive officer but only manages the firm’s digital presence and branding, since the CEO expects office leaders
- [Member Spotlight: Julie Witecki](https://www.smps.org/2022/12/09/member-spotlight-julie-witecki/) - In our member spotlight, Julie Witecki, CPSM, chats with SMPS. Julie is senior strategy consultant for FMI Corporation. She has been in the A/E/C industries since 2005 and an SMPS member since 2007. In this spotlight, Julie shares the rewards of her career and the benefits of being an SMPS member. How did you decide
- [Giving Means Different Things to Different People](https://www.smps.org/2022/12/15/giving-means-different-things-to-different-people/) - This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way I see it, the best kind of giving comes from the heart as an indication of your feelings, emotions, and priorities. This holiday season, we hope that one of your
- [To SMPS at 50: Happy Lth](https://www.smps.org/2023/01/11/to-smps-at-50-happy-lth/) - It’s well known that 50 translates to L in Roman Numerals. And so the idea of “SMPS at 50” inspired me to contemplate the letter L. When I think of SMPS, Learning and Leadership come to mind. Then there are all the invaluable Lessons that our colleagues teach us, the Limitless incentives to excel in
- [Member Spotlight: Rachel Carr](https://www.smps.org/2023/02/13/member-spotlight-rachel-carr/) - In our member spotlight, Rachel Carr, CPSM, sits down for a virtual chat with SMPS. Rachel is associate principal, business development manager for HED. She has been in the A/E/C industries for 15-plus years, is a member of SMPS San Diego, and recently became a certified professional services marketer. In this spotlight, Julie shares the
- [Are You Using the SMPS Foundation’s Research Publications?](https://www.smps.org/2023/02/15/are-you-using-the-smps-foundations-research-publications/) - Have you been wondering how to develop a meaningful job description? Check out Blueprints 3.0. Curious about how neuroscience is part of a client’s decision-making process? Read The Neuropsychology of Influence and Decision-Making. Still want more to learn more about neuroscience? Download Theory Into Practice: The Neuropsychology of Influence and Decision-Making. Want to know how
- [Mentoring: It Is a Two-Way Street](https://www.smps.org/2023/01/12/marketer-mentoring-it-is-a-two-way-street/) - Most of us have heard of the butterfly effect, where small things can profoundly affect complex systems. We cannot think of a more complex system as can be found in human interaction. Intentionality within the system can create conditions in the future that are significantly impacted by small interactions. Mentoring can be purposeful and, when
- [5 Reasons to Enter the 2023 MCA Competition](https://www.smps.org/2023/01/12/5-reasons-to-enter-the-2023-mca-competition/) - I always look forward to December because that's when we announce the Marketing Communications Awards (MCAs) Call for Entries. Our awards program has been around for 46 years, but that doesn't mean there's nothing new or exciting! There are many reasons to enter the MCAs, open through March 20, 2023, and here are a few
- [Spotlight on Engineers Week: Hailey Klebe](https://www.smps.org/2023/02/21/spotlight-on-engineers-week-hailey-klebe/) - In honor of Engineers Week, Hailey Klebe, events & communications manager for KCW Engineering Technologies, recently sat down for a virtual chat with SMPS. Hailey discussed the theme of this year’s week, what it’s like to work for an engineering firm, and how engineers make a difference. This year’s Engineers Week’s theme is Creating
- [Businesses Can Support Tomorrow’s STEM Workforce Today](https://www.smps.org/2023/02/21/businesses-can-support-tomorrows-stem-workforce-today/) - There’s an ongoing need for business leaders, libraries, community centers, and other organizations to partner with schools and expand the resources available to students. Business leaders can step in and fill this need, supporting both students and educators in a shared goal to grow tomorrow’s workforce. Programs founded on relationships connect students with their possible
- [Spotlight on Engineers Week: Lynda Herrig](https://www.smps.org/2023/02/21/spotlight-on-engineers-week-lynda-herrig/) - In honor of Engineers Week, Lynda Herrig, P.E., LEED AP, chatted with SMPS HQ. Lynda is a professional engineer and holds the position of associate partner, director of business development at Newcomb & Boyd. Lynda discusses why she became an engineer, her role in business development, and what engineers should consider when working with marketers
- [Refresh Your Feed](https://www.smps.org/2023/03/15/refresh-your-feed/) - For many marketers, social media, and the ever-increasing space it inhabits in our daily lives often makes it challenging to switch gears between perusing LinkedIn looking for inspiration to drafting captions based on a technical project description. B2B social media is very different, and in my opinion, a lot more interesting than seeing photos from
- [Building Inclusive Language](https://www.smps.org/2023/03/15/building-inclusive-language/) - To support SMPS’ efforts to become a more inclusive organization and advocate for diversity, equity and inclusion across the A/E/C industries, the DEI Committee has created a glossary to provide an informative introduction to content our industry uses and provide options to promote a more diverse and inclusive culture. The glossary is not comprehensive and
- [Amplify A|E|C Preview: What's New in 2023?](https://www.smps.org/2023/03/21/amplify-aec-preview-whats-new-in-2023/) - Amplify A|E|C will be here before you know it and the planning committee has been hard at work since the fall bringing together new speakers and networking experiences for this summer’s conference in Austin. The 2023 program will include innovative learning formats, exclusive access to thought leaders, exclusive social and peer recognition events for Fellows,
- [Three Ways To Level Up in April](https://www.smps.org/2023/03/29/three-ways-to-level-up-in-april/) - April showers bring May flowers—and a whole bunch of learning! Whether you’re a marketer, business developer, or firm leader, turn to SMPS for professional advancement, lifelong learning, and ways to build business for your firm. Here are a few online opportunities in April. When you register, your entire team can participate from one location for
- [All About AI](https://www.smps.org/2023/03/31/all-about-ai/) - Artificial intelligence has the power to transform the way many firms do business, especially in the A/E/C arena. To learn more about the technology, here are a few insights and articles about AI, where it's going, and how this tool will revolutionize marketing. The Future of Business Is AI, or Obsolete Article by
- [SMPS Foundation Research Only Works When You Use It](https://www.smps.org/2023/04/11/smps-foundation-research-only-works-when-you-use-it/) - Marketing and business development professionals are busy. Full plates, multiple deadlines, and barely enough time for getting those maintenance tasks done are common in firms large and small, and from coast to coast. “If only we had more time” is a common thought or conversation starter. Sometimes it seems that the SMPS Foundation is doing
- [Member Spotlight: Sterling Stevens](https://www.smps.org/2023/04/19/member-spotlight-sterling-stevens/) - In our member spotlight, Sterling Stevens sits down for a virtual chat with SMPS. Sterling is an architectural photographer and owner of Sterling E. Stevens Design Photo. He has been in the A/E/C industries for 25 years and an SMPS member for six. In this spotlight, Sterling shares the rewards of his career and the
- [Spotlight on Certification: Rebecca Custer](https://www.smps.org/2023/04/24/spotlight-on-certification-rebecca-custer/) - Name: Rebecca Custer, CPSM Title: Business Development Manager Firm: A.D. Marble SMPS Chapter: Philadelphia Number of years in the A/E/C industries: 8.5 years How has SMPS helped you in your career? I was new to the industry when I started at A.D. Marble. Joining SMPS introduced me to my peers in the industry, linked to
- [Spotlight on Certification: Sierra Segrest](https://www.smps.org/2023/04/24/spotlight-on-certification-sierra-segrest/) - Name: Sierra Segrest, CPSM Title: Marketing Manager Firm: Armstrong Consultants, a Lochner Company SMPS Chapter: Colorado News you’d like to share: Since the acquisition of Armstrong Consultants by Lochner, announced December 2022, I have been presented with numerous opportunities to advance my career. Working alongside a larger team of experts has allowed me to collaborate

## Pages

- [Home](https://www.smps.org/) - Business Transformed Through Marketing Leadership Our mission is to engage, inspire, and empower A/E/C professionals for leadership and lifelong learning. Inside SMPS Save on Amplify A|E|C before Feb. 28If Amplify A|E|C is on your radar for this year, now’s the moment to act. Joining us in Las Vegas means gaining fresh strategies, meaningful connections, and the
- [CLS Headshot Submission](https://www.smps.org/chapter-leadership-symposium/headshot-submission/) - CLS 2026 Headshot Submission We’re looking forward to hosting you in Washington, D.C., this April! Please submit your headshot to be utilized in the program guide. Name Title Organization Chapter Headshot Submit now
- [Member webinars](https://www.smps.org/member-webinars/) - Complimentary member webinars BOOST YOUR SKILLSET Included in Your Membership: Complimentary Monthly WebinarsYour SMPS membership includes exclusive access to a complimentary webinar series offered each month. These sessions feature expert AEC marketers, business developers, and industry leaders sharing actionable insights you can apply immediately to grow your career and drive results for your firm.Attend up
- [Join Us](https://www.smps.org/join-us/) - Join SMPS Become a member of a diverse community of marketing and business development professionals working together to move the AEC industry forward. SMPS provides support to you and your firm to successfully navigate today’s environment. We’re here to help you grow your firm and advance your career. Make the most of your membership by
- [CX Immersion](https://www.smps.org/cx-immersion/) - CX Immersion: Lead the Future of Client Experience in AEC Presented by SMPS + ClearlyRated CX is gaining momentumCX Immersion programs have recently been held in SMPS Maryland, SMPS San Francisco, SMPS Palmetto, SMPS New York, and SMPS Los Angeles bringing together forward-thinking AEC marketers, business developers, and firm leaders to strengthen client experience as
- [Chapter Leader News](https://www.smps.org/chapter-leader-newsletter/) - Chapter Leader News February 2026 This newsletter is updated monthly to inform chapter volunteers of Society happenings and relevant information for chapter management. Welcome to February! Hi, chapter leaders, and welcome to February!It’s more than sweater weather out there … for some of us. We’ve pulled out the shovels and parkas but here’s the good
- [SMPS HQ Team](https://www.smps.org/smps-hq-team/) - SMPS HQ TEAM Meet the Team These are the people who keep our organization up and running, each and every day. From conducting research to developing educational materials to managing events like Amplify A|E|C, they’re here to ensure our organization serves its mission and its members. Isaiah Carpizo Coordinator, Membership and Chapter Support703.684.2260isaiah@smps.org I work
- [Chapter Leadership Symposium](https://www.smps.org/chapter-leadership-symposium/) - Chapter Leadership Symposium The Chapter Leadership Symposium Days Hours For more than 20 years, SMPS HQ has hosted the annual Chapter Leadership Symposium (CLS) for incoming chapter presidents. This premier program is designed to strengthen leadership skills and build awareness of the services and resources available to SMPS chapters.CLS offers an interactive, focused experience where
- [Marketing Communications Awards](https://www.smps.org/marketing-communications-awards/) - Marketing Communications Awards About the Marketing Communication Awards Program The SMPS Marketing Communications Awards (MCA) Program is the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications produced by professional services firms in the design and building industries. The program provides an unparalleled opportunity for professionals to showcase their best marketing practices and
- [Donors](https://www.smps.org/donors/) - Foundation Supporters SMPS and the SMPS Foundation sincerely appreciate the following members, chapters, and firms who generously supported the research and educational programs of the SMPS Foundation this fiscal year. INDIVIDUAL & CORPORATE Donations of $100 or more given between 1/1/25 and 1/31/26. [table id=8 /] LIFETIME GIVING RECOGNITION Chairman's Club $50,000+ Andrew Zinsmeyer Cornerstone
- [Certification Committee](https://www.smps.org/certification-committee/) - Certification Committee Supporting Career Advancement in AEC The SMPS Certification Committee plays an advisory role in promoting the CPSM certification program, enhancing the profession’s credibility through certification, and demonstrating the value of the designation for career advancement. Purpose The SMPS Certification Committee serves in an advisory capacity to build awareness of the program, establish credibility
- [Salary Survey](https://www.smps.org/salary-survey/) - Salary Survey The salary survey is currently under construction and will be available soon. Salary survey to open in February 2026 Members: Purchase Survey Access Members who answered at least 40% of the questions receive free access to view results and run filtered reports.You’ll be able to use the Compare feature to see how you
- [Partner](https://www.smps.org/partner/) - Partner with SMPS Connect with AEC growth leaders Partner with SMPS, the premier association for more than 7,400 marketing and business development professionals in the architecture, engineering, and construction (AEC) industry.By becoming a partner or sponsor, your company gains unparalleled exposure to a dynamic and engaged community of industry influencers. Position your brand as a
- [Trustees](https://www.smps.org/trustees/) - Foundation Board of Trustees Board of Trustees 2026-27 PRESIDENTSarah Kinard Head Bird The Flamingo Project SMPS North Texas PRESIDENT-ELECTDana Galvin Lancour, MBA, FSMPS, CPSM Vice President, Branding + Communications Barton Malow SMPS Southeast Michigan TREASURERJoy Woo, FSMPS, CPSM, LEED AP Consultant/Life Coach SMPS San Francisco SECRETARYFawn Radmanich, FSMPS, CPSM Strategic Pursuit Leader Stantec SMPS Los
- [Regional Conferences](https://www.smps.org/regional-conferences/) - SMPS Regional Conferences For more information, please visit the regional conference’s website via the “learn more” buttons below.As more regional conference information is finalized, we will share updates via this website. The mission of the SMPS regional conferences is to advocate for, educate, and connect leaders in the building industry by providing an elevated professional
- [Marketer Online](https://www.smps.org/marketer-online/) - SOCIETY NEWS member spotlight SMPS Member Spotlight: Jess Gillette In our member spotlight, Jess Gillette, CPSM, sat down for a virtual chat with SMPS. Jess, who’s communications and marketing director for Associated Builders & Contractors – Virginia, has been Read More » February 17, 2026 SMPS Foundation From Insight to Action—and What’s Next for Emerging
- [SMPS Leadership](https://www.smps.org/smps-leadership/) - SMPS LEADERSHIP Meet the Board Our Board of Directors is comprised of marketing and business professionals from all aspects of the AEC industry. They represent the diversity of our organization and the profession and are charged with fulfilling the goals and vision of SMPS. President Benjamin Sawa, FSMPS, CPSM, PMPChief Development OfficerGEI Consultants, Inc.SMPS Boston
- [Fellows Committee](https://www.smps.org/fellows-committee/) - Fellows Committee Cultivating Excellence to Sustain a Thriving AEC Industry The SMPS Fellows Committee works to enhance and strengthen the SMPS Fellows Recognition program by aligning its initiatives with the Society’s mission, vision, and strategic plan. The committee places particular emphasis on Strategic Priority B: cultivating professionals with diverse expertise to sustain a thriving AEC
- [Strategic Plan](https://www.smps.org/strategic-plan/) - Strategic Plan Strategic Plan FY 2026-2029 At SMPS, strategic planning begins with understanding our members’ needs, priorities, and professional challenges. For the 2026–2029 strategic plan, the SMPS executive team and Society Board of Directors led the process directly—drawing on deep organizational insight, member feedback, and industry trends to shape a focused, forward-looking plan.Developed over several
- [The Human Experience in Business](https://www.smps.org/human-experience-in-business/) - THE HUMAN EXPERIENCE IN BUSINESS Elevating People, Perspectives, and Purpose Research shows that organizations that embrace a range of experiences, perspectives, and voices are more innovative and more profitable. That’s why SMPS is committed to cultivating professionals with a broad spectrum of expertise—because a thriving industry depends on it.The SMPS Human Experience in Business Committee
- [Human Experience in Business Committee](https://www.smps.org/human-experience-business-committee/) - The Human Experience in Business Committee Championing the Human Experience in Business in AEC The SMPS Human Experience in Business Committee suggests initiatives and strategic objectives to the board of directors and staff to increase awareness of and support the experience for our membership, the marketing profession, and our members’ firms. Mission SMPS recognizes, respects,
- [Research & Publications](https://www.smps.org/research-publications/) - Research & Publications As part of your SMPS member benefits, enjoy complimentary access to select SMPS Foundation publications and special discounted pricing on others. Not an SMPS member? Join today! 2026 AI Quarterly Insight Report Q1 The Q1 2026 AI Quarterly Insight brings clarity to what AEC marketers are actually talking about right now—across general
- [Marketing Achievement Award](https://www.smps.org/marketing-achievement-award/) - Weld Coxe Marketing Achievement Award About the SMPS Weld Coxe Marketing Achievement Award This preeminent SMPS individual honor salutes professionals whose achievements and lasting contributions to the professional services marketing field are exemplary.Download the Weld Coxe Marketing Achievement Award Nomination Guidelines for details and instructions on how to submit a nomination. For any questions, please
- [Chapter President of the Year Award](https://www.smps.org/chapter-president-of-the-year-award/) - CHAPTER PRESIDENT OF THE YEAR AWARD About the SMPS Chapter President of the Year award The SMPS Chapter President of the Year (CPY) Award recognizes an SMPS chapter president who has demonstrated excellence in leadership while serving the chapter and its members. Call for nominations now open Nominations deadline: April 3, 2026 11:59 PM EST
- [Emerging Leader of the Year](https://www.smps.org/individual-awards/emerging-leader-of-the-year/) - Emerging Leader of the year award About the SMPS Emerging Leader of the Year award The Emerging Leader of the Year award recognizes an emerging leader who has demonstrated leadership, exceptional contributions in the AEC industry and who has been an SMPS member for a minimum of three years and no more than five years
- [Business Developer of the Year](https://www.smps.org/individual-awards/business-developer-of-the-year/) - Business Developer of the year award About the SMPS Business Developer of the Year award The Business Developer of the Year award recognizes SMPS members who have demonstrated significant and measurable accomplishments in their role as business developer at their firm at various levels of experience. Nominees must demonstrate significant and measurable accomplishments both procuring
- [Marketing Innovation Firm of the Year](https://www.smps.org/marketing-innovation-firm-award/) - Marketing Innovation Firm of the year award Marketing Innovation Firm of the Year award About the SMPS Marketing Innovation Firm of the Year award The Marketing Innovation Firm of the Year award recognizes an A/E/C firm that generates and implements innovative marketing communications ideas, processes, programs, and/or services that help transform their firm or industry
- [About The Foundation](https://www.smps.org/about-the-foundation/) - Foundation Support resources that drive industry growth and innovation The SMPS Foundation, a 501(c)(3), is dedicated to equipping professionals and leaders with the intelligence and insights needed to navigate the evolving landscape of trends, change, and business evolution in the competitive architecture, engineering, and construction (AEC) industry. Our vision is clear: to catalyze AEC business
- [How to become a CPSM](https://www.smps.org/certification/) - HOW TO BECOME A CPSM Becoming a Certified Professional Services Marketer (CPSM) will test your knowledge and your mettle. With CPSM credentials behind your name, you demonstrate that you not only have industry experience, but you have also mastered the SMPS Domains of Practice for Professional Services Marketing. As you continue to climb the ladder
- [Professional Development Committee](https://www.smps.org/professional-development-committee/) - Professional Development Advisory Committee Supporting Career Advancement in AEC The Professional Development Advisory Committee members serve in an advisory capacity as thought leaders to support the development of new SMPS programs and educational offerings. SMPS staff leadership may reach out to this team to determine viability and relevance of such programs and content. Purpose The
- [Marketer Editorial Committee](https://www.smps.org/marketer-editorial-committee/) - Marketer Editorial Committee Driving Thought Leadership and Growth in AEC The Editorial Committee acts as an insight, knowledge, and data resource, helping to guide the strategic direction and sourcing content for SMPS’s thought leadership journal, the Marketer. This committee works directly with the Publisher and Editor of the Marketer. Mission At SMPS, we are dedicated
- [Approved Provider Program](https://www.smps.org/approved-provider-program/) - Approved Provider Program The SMPS Approved Provider Program The SMPS Approved Provider Program allows an individual, company, or organization to be formally recognized as a provider of continuing education that supports the SMPS Certified Professional Services Marketer (CPSM) program.Approved providers agree to provide high-quality educational programing encompassing the SMPS Domains of Practice for Professional Services
- [MCA Jury](https://www.smps.org/mca-jury/) - MCA jury Shaping the standards of AEC excellence The Marketing Communications Awards (MCA) jury is made up of professionals who dedicate their time to volunteer as judges in the Marketing Communications Awards. Jurors spend countless hours evaluating numerous entries focusing on criteria that showcase the marketing objectives, research and planning, messaging, target audiences, and results
- [Awards and Recognition Juries](https://www.smps.org/awards-recognition-juries/) - Awards and Recognition juries Highlighting recognition in AEC The awards and recognition juries are made up of professionals who dedicate their time to volunteer as judges in the Chapter President of the Year, SMPS Fellows Recognition, Weld Coxe Marketing Achievement Award, Marketing Innovation Firm of the Year Award, Business Developer of the Year Award, and
- [Nominations and Elections Committee](https://www.smps.org/nominations-and-elections-committee/) - Nominations and elections committee Shaping the future of SMPS The SMPS Nominations and Elections Committee plays a pivotal role in shaping the future of our organization. Representing the voice and interests of the membership, they are responsible for presenting a carefully vetted slate of future leaders, ensuring it reflects the strategic needs and mission of
- [Amplify A|E|C Committee](https://www.smps.org/amplifyaec-committee/) - Amplify A|E|C Committee Empowering AEC professionals through Amplify A|E|C The Amplify A|E|C Committee, in collaboration with the SMPS staff, recommend education programming and strategic objectives that drive the success of the SMPS annual conference. The committee focuses on delivering exceptional content, fostering meaningful connections, and creating memorable experiences for attendees, ensuring the event continues to
- [Marketer Journal](https://www.smps.org/marketer-journal/) - MARKETER JOURNAL Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts
- [Share Smps: Refer A Friend](https://www.smps.org/refer/) - Share Smps: Refer A Friend Being connected within the AEC community has great benefits. “SMPS is a fabulous organization to network and collaborate with other like-minded marketers. The relationships you build are invaluable as firms in the A/E/C industries do business together quite frequently.”—Bridget Kraus, CPSM, Vice President of Marketing, Walbec Group Benefits of increasing
- [Chapter Recognition](https://www.smps.org/chapter-recognition/) - Chapter Recognition Chapter Recognition Program The SMPS Chapter Recognition Program showcases smart practices in chapter management and provides more visibility to all chapters. Recognition is determined solely through the mandatory annual Education and Finance Reports. Chapters are automatically evaluated within their size category. No additional submission or application is needed.The accomplishments narrative included in the
- [A/E/C Growth Professionals Day](https://www.smps.org/holiday/) - AEC Growth Professionals Day AEC Growth Professionals Day, January 8, was created to honor the individuals who have made an unwavering commitment to building the industry and driving continued growth. These dedicated marketing and business development professionals winning work in the AEC industries are the backbone of their success. Celebrate AEC Growth Professionals Day in style!
- [Fellows Recognition Program](https://www.smps.org/fellows-recognition-program/) - FELLOWS RECOGNITION PROGRAM Fellows Program Overview SMPS Fellows Program honors outstanding individuals who have made exceptional contributions to the profession of marketing and business development in the AEC industry and to the Society, and to encourage continued achievement and SMPS engagement by senior members.Individuals who are recognized as Fellows are part of a specially selected
- [Committees](https://www.smps.org/committees/) - committees Get Involved with SMPS At SMPS, our committees are the backbone of our community, offering members an opportunity to make a direct impact on the growth and success of our organization. Whether you’re passionate about advancing the marketing profession, fostering industry connections, or developing leadership skills, SMPS committees provide a platform for you to
- [Giving Tuesday Media Kit](https://www.smps.org/about-the-foundation/giving-tuesday-media-kit/) - giving tuesday + year-end campaign Your voice makes a difference! Help spread the word about Giving Tuesday and year-end support for the SMPS Foundation. Below, you’ll find graphics and hashtags to use with your “Why I support the SMPS Foundation” message on social media.Please post on LinkedIn, Instagram, or your favorite platform and tell everyone
- [Emerging Trends in A/E/C](https://www.smps.org/emerging-trends-in-aec/) - Emerging Trends in A/E/C The Emerging Trends in A/E/C Marketing and Business Development This SMPS Foundation report, developed in partnership with FMI Consulting, is a must-read for CMOs, strategists, and firm leaders.It explores the key shifts, strategies, and insights shaping the future of marketing and business development in the A/E/C industry.Learn how forward-thinking firms are
- [SMPS Bookstore](https://www.smps.org/smps-bookstore/) - SMPS BOOKSTORE As part of your SMPS member benefits, enjoy complimentary access to select publications and special discounted pricing on others. Not an SMPS member? Join today! AI Insights Report Q4 2025 The Q4 2025 SMPS Marketing Trends report cuts through the noise of standard industry forecasts to deliver deep, actionable insights specifically for the
- [Fellows Roster](https://www.smps.org/fellows-recognition-program/roster/) - [table id=18 /]
- [Student + AEC](https://www.smps.org/student-aec/) - Student + A/E/C Step Into the A/E/C World with Confidence The SMPS Student + A/E/C Certificate offers introductory educational programming for those entering marketing and business-development professions within the architectural, engineering and construction (A/E/C) industry.This program provides more educational opportunities and early-career knowledge-building, which aligns with our ACE Mentor partnership to support the next generation
- [AEC.AI™ Reception RSVP](https://www.smps.org/?page_id=53192) - AEC.AI™ Reception RSVP Join us for the AEC.AI™ networking reception on Thursday, October 9th at 5:00-6:30 PM at the Sheraton Denver Downtown. The hotel’s address is 1550 Court Place, Denver, CO 80202.Please RSVP below. Name Email Do you have any dietary restrictions/preferences? Yes No If yes, please provide details Send
- [ElevateHER Reception RSVP](https://www.smps.org/elevateher-reception-rsvp/) - Amplify A|E|C ElevateHer Reception RSVP Join us for the ElevateHer Reception on Thursday, August 7 at 5:30-6:30pm time in the Charlie Owens Room on the third level.Please RSVP below. Name Email Do you have any dietary restrictions/preferences? Yes No If yes, please provide details Send
- [Leadership Reception RSVP](https://www.smps.org/leadership-reception-rsvp/) - Amplify A|E|C Leadership Reception RSVP Join us for the Leadership Reception on Wednesday, August 6 at 6 PM in the Atrium Tower (Level 400, Room 401). Please RSVP below. Name Email Do you have any dietary restrictions/preferences? Yes No If yes, please provide details Send
- [Call for Leadership](https://www.smps.org/call-for-leadership/) - Call for Leadership Application Thank you for your interest in leading at the Society level. The 2025 Call for Leadership is now closed. Still wanting to volunteer? Check out our additional volunteer opportunities. Thank you for your interest in serving on the Board of Directors for SMPS. We are seeking passionate, strategic, and committed individuals
- [Re-certification](https://www.smps.org/re-certification/) - RENEW YOUR CPSM CREDENTIALS ​ Renewing your Certified Professional Services Marketer (CPSM) designation demonstrates your commitment to strengthening your knowledge and skills while staying competitive in your profession and industry. How to Know When It’s Time to Recertify All CPSMs must renew certification every three years. To fulfill this requirement, you must earn Continuing Education
- [Manage Your Membership](https://www.smps.org/manage-your-membership/) - Manage Your Membership Membership in the SMPS gives you the knowledge, insights, network, and practical toolkit you need for success with your career and your company! With 58 active local chapters, SMPS connects you with a wealth of ideas to make your marketing smarter. SMPS is the only A/E/C association that provides the knowledge, network,
- [Members](https://www.smps.org/members/) - MAKE THE MOST OF YOUR MEMBERSHIP Your membership makes you part of a strong community of A/E/C professionals living the vision of Business Transformed Through Marketing Leadership. As your professional home, SMPS provides support to you and your firm to successfully navigate today’s environment. We’re here to help you grow your firm and advance your
- [Chapter Leader Digital Toolkit](https://www.smps.org/chapter-leader-digital-toolkit/) - chapter leader digital toolkit Helpful tools for chapter leaders Chapter volunteers, thank you for your dedication to SMPS! Membership recruitment and retention are the heartbeat of the Society. We appreciate all that you do to move the organization and the A/E/C industries forward. On this page, you’ll find a variety of resources, such as the
- [AI Goverance Policy](https://www.smps.org/ai-policy/) - AI Governance policy templates Why every A/E/C firm needs a formal AI policy AI is transforming our industry—from generative design to automated scheduling—but with great power comes real risk. You need more than enthusiasm when using AI—you need guardrails.Without a firm-specific AI policy, your company faces:Data Breaches & IP Loss: Unvetted prompts can leak confidential
- [Regional Conference Leadership Summit](https://www.smps.org/regional-conference-leadership-summit/) - Regional Conference leadership summit The SMPS Regional Conference Leadership Summit Days Hours Join us for the SMPS Regional Conference Leadership Summit on June 23–24, 2025, in Alexandria, VA! Hosted by SMPS, this two-day summit offers a unique opportunity to:Collaborate with fellow regional conference leadersShare insights and smart practicesStrategize for the future of your conferenceDon’t miss your chance
- [Reasons to Join](https://www.smps.org/reasons-to-join/) - BENEFITS OF MEMBERSHIP Why Professionals Join SMPS Join Now SMPS is more than a membership organization. It’s where like-minded marketers, business developers, and firm leaders go to make a positive impact on their careers and help build business for their firms. When you join SMPS, you’ll:Be connected to top-quality education and critical business and career
- [Donate](https://www.smps.org/donate/) - DONATE TO THE FOUNDATION The SMPS Foundation delivers research and marketing intelligence to inspire success and improve bottom-line results. The SMPS Foundation is a not-for-profit 501(c)(3) organization established by SMPS in 1992 to develop a greater understanding of and then impact the role and value of marketing and business development. The SMPS Foundation is funded
- [Contact Us](https://www.smps.org/contact-us/) - Contact SMPS Follow us Instagram Facebook Twitter Youtube Have A/E/C marketing on your mind? SMPS can help. Contact Us 625 North Washington Street Suite 302 Alexandria, VA 22314-1936 info@smps.org 703.549.6117 703.549.2498 Business Hours Monday – Friday 8:30 a.m. – 4:30 p.m., ET Send us a message We look forward to hearing from you! Please submit
- [SMPS Registration and Cancellation Policy](https://www.smps.org/smps-registration-and-cancellation-policy/) - SMPS Registration and Cancellation Policy Requests for cancellation must be made in writing by letter, or e-mail by the date prescribed on the registration form and website. No phone calls will be accepted. Cancellations are not accepted after the published date. Please allow four to six weeks after the event’s conclusion for any refund or
- [2025 AEC.AI May attendees](https://www.smps.org/aec-ai-summit/may-attendees/) - 2025 AEC.AI Spring Attendees We’re excited to host you in Arlington, VA. for the spring AEC.AI symposium. Check out your fellow attendees below: [table id=15 /]
- [SMPS Mobile App](https://www.smps.org/mobile-app/) - A new way to engage with SMPS The new SMPS app has launched! The app is available for both iOS and Android and will serve as SMPS’ hub for content, collaboration and events all year round. Members will have access to dedicated news feeds and forums, and a member directory with in-app messaging – all
- [List of CPSMs](https://www.smps.org/certification/list-of-cpsms/) - Full list of Certified Professional Services Marketers SMPS, the recognized leader in education and information for marketing professional services, offers a credential that recognizes your expertise: Certified Professional Services Marketer (CPSM). The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Further,
- [Fiscal Year Change Toolkit](https://www.smps.org/fiscal-year-change-toolkit/)
- [I am a Chapter Leader](https://www.smps.org/i-am-a-chapter-leader/) - I am a Chapter Leader **Update on Billhighway and Starchapter credit card issue** SMPS can help you, as a chapter volunteer, to manage your chapter and deliver superior service to members. Our Chapter Leader Digital Toolkit offers a variety of resources to help in your leadership role.In addition to the resources and tools SMPS provides,
- [Kickstart Your Membership](https://www.smps.org/kickstart-your-membership/) - You & SMPS Kickstart Your Membership It all begins with SMPS. Are you ready to kick-start your SMPS membership? And learn all about the networking and resources available? We’re here for you. And, we’ve made it easy with our meetup, You & SMPS: Kick-Start Your Membership.During these virtual meetups, you’ll learn more about SMPS member
- [Who We Are](https://www.smps.org/who-we-are/) - Who We Are The Society for Marketing Professional Services® (SMPS) is a diverse community of marketing and business development professionals working together to move the A/E/C industries forward. We believe in Business Transformed Through Marketing Leadership. In fact, today’s most dynamic and successful A/E/C firms have realized the important balance between sellers and doers, between marketing and business
- [Research Partner](https://www.smps.org/research-partner/) - SMPS Foundation Research Partners SMPS Foundation Research Partners: Driving Innovation and Shaping the Future of the A/E/C Industry The SMPS Foundation has partnered with visionary organizations, committed to advancing the future of the architecture, engineering, and construction (A/E/C) industry. As a partner, these organizations have the unique opportunity to shape industry research, influence emerging trends,
- [Pinnacle Learning](https://www.smps.org/pinnacle-learning/) - Pinnacle Learning On-Demand expertise for Senior A/E/C leaders Pinnacle Learning is your go-to, on-demand resource for advanced insights, strategies, and best practices in A/E/C marketing and business development. Designed for CEOs, CMOs, directors, principals, and vice presidents, this program gives you the flexibility to learn at your own pace—anytime, anywhere. Gain exclusive access to expert-led
- [The Pinnacle Experience](https://www.smps.org/the-pinnacle-experience/) - THE PINNACLE EXPERIENCE The Pinnacle Experience Senior marketing and business development leaders are invited to participate in The Pinnacle Experience, an annual symposium designed to challenge the status quo, brainstorm fresh ideas and network with thought leaders in and outside of the industries. The Pinnacle Experience is for professionals with significant experience (10-15+ years), who
- [CLS Registration](https://www.smps.org/chapter-leadership-symposium/cls-registration/) - Register for CLS 2025 Name Certifications/Designations Please submit your name exactly how you would like it printed on your name badge, including any designations. Chapter Preferred Pronouns Firm Title Phone Number Email LinkedIn Profile Do you have any dietary restrictions? Do you have any special accommodations that SMPS should know about? (i.e. physical challenges, vision,
- [Code of Conduct Policy for SMPS Events](https://www.smps.org/code-of-conduct-policy-events/) - Code of Conduct Policy for SMPS Events SMPS is dedicated to providing an environment in which all individuals feel safe and are treated with respect when participating in SMPS programs, including webinars, conferences, events, meetings, and other activities held or sponsored by SMPS, whether in person or virtual (“SMPS Events”). In order to create such
- [Regional Conference Summit Registration](https://www.smps.org/regional-conference-leadership-summit/registration/) - Register for the 2025 SMPS Regional Conference Leadership Summit Name Certifications/Designations Please submit your name exactly how you would like it printed on your name badge, including any designations. Chapter Region What is your regional conference role? Preferred Pronouns Firm Title Phone Number Email LinkedIn Profile Do you have any dietary restrictions? Do you have
- [Find a Chapter](https://www.smps.org/find-a-chapter/) - Find a Chapter SMPS connects you with a wealth of ideas, educational opportunities, and a network to make your marketing smarter. Chapters — United States Location Chapter Alabama SMPS Alabama Alaska SMPS Alaska Arizona SMPS Arizona Arkansas SMPS Ozarks California SMPS Inland Empire SMPS Los Angeles SMPS Orange County SMPS Sacramento SMPS San Diego SMPS
- [Study Tools](https://www.smps.org/study-tools/) - CPSM EXAM PREPARATION RESOURCES Congratulations on making the decision to become a Certified Professional Services Marketer (CPSM). The following resources can help you prepare for the CPSM examination: Domains of Practice for Professional Services MarketersCPSM HandbookGap Analysis for Professional Services Marketing Online Practice TestsTwo practice tests are available through Professional Testing Corporation (PTC) to provide
- [About SMPS](https://www.smps.org/about-smps/) - About SMPS The Society for Marketing Professional Services (SMPS) is a diverse community of marketing and business development professionals working together to move the A/E/C industries forward. We believe in Business Transformed Through Marketing Leadership. In fact, today’s most dynamic and successful A/E/C firms have realized the important balance between sellers and doers, between marketing and business development,
- [Volunteer Opportunities](https://www.smps.org/volunteer-opportunities/) - Volunteer Opportunities The Power of Volunteerism At SMPS, volunteers are the backbone of our organization. Through your time and expertise, you can help advance the marketing profession in the A/E/C industry, grow your leadership skills, and make lasting connections with like-minded professionals. Whether you’re new to the industry or an experienced leader, SMPS offers a
- [Smpsf Zinsmeyer Scholarship](https://www.smps.org/smpsf-zinsmeyer-scholarship/) - zinsmeyer scholarship Information & Application Supporting the future of A/E/C. SMPS is partnering with UNCF to establish the SMPS Foundation Zinsmeyer Scholarship to provide financial assistance to students at Historically Black Colleges and Universities (HBCUs). SMPS realizes and understands the lack of diverse representation in the A/E/C industries; however, this doesn’t mean that there shouldn’t
- [DEI Certificate](https://www.smps.org/dei-certificate/) - DEI Certificate Program Designed for A/E/C professionals to cultivate and sustain effective DEI strategies that promote business growth, recruitment, and retention. The DEI Certificate program will provide participants with the knowledge and skills needed to develop, implement, and sustain effective DEI strategies and policies. Although research has shown that diverse and inclusive workplaces lead to
- [CPSM Exclusive Learning Series](https://www.smps.org/cpsm-exclusive-learning-series/) - CPSM exclusive learning series Your new learning experience, exclusive to Certified Professionals Services Marketers CPSMs, you asked for it—and we listened! After receiving great content ideas from the CPSM community in early 2024, SMPS has created an exclusive program to meet your needs with the top topics requested.At SMPS, our goal is to provide you
- [Domains of Practice](https://www.smps.org/domains-of-practice/) - Domains of Practice Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and
- [Markendium](https://www.smps.org/markendium/) - Markendium® The SMPS Body of Knowledge MARKENDIUM®, also known as the SMPS Body of Knowledge, is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industries. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. Marketer is the Society’s award-winning
- [What Is Business Development?](https://www.smps.org/what-is-business-development/) - What Is Business Development? Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners
- [What Is Marketing?](https://www.smps.org/what-is-marketing/) - WHAT IS MARKETING? Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and
- [WOMEN A/E/C](https://www.smps.org/womenaec/) - WOMEN + A/E/C Event Details During the 2024 virtual experience, attendees heard from women thought leaders discussing bold leadership, peer networking, employee resource groups, and applicable steps to an inclusive workplace.Stay tuned for more information regarding the 2025 event. Day 1 – March 19Knowing Your Way: 10 Bold Secrets Wise Women Use to Succeed |
- [Enterprise Training](https://www.smps.org/enterprise-training/) - Enterprise Training Why create a customized training program for your A/E/C enterprise? The way you go about business will never be the same. In fact, it has never been the same for A/E/C firms. The way you market, lead, and grow your business is different than other industries, even other professional services firms. And SMPS
- [SMPS Policies](https://www.smps.org/smps-policies/) - SMPS POLICIES Code of ConductCode of EthicsDiversity, Equity, and Inclusion Philosophy & PolicyMember logo usageMySMPS Code of Conduct/Member Directory UsagePolicy on Whistle BlowersRegistration and Cancellation PolicySocial Media Policy JOIN SMPS TODAY. Newsletter Sign up for the Marketer QuickLook Newsletter Please leave this field empty Check your inbox or spam folder to confirm your subscription.
- [Fellows Forum](https://www.smps.org/fellows-forum/) - The Power of Peer Coaching Cohorts October 2, 2024 | 2pm EST Looking for a new way to level up and connect with your peers? The SMPS Fellows Committee is proud to share the launch of a new Fellows Cohort program exclusive to you. To kick things off, we’ve invited author, executive coach, and a
- [Survey Thank you company sponsored](https://www.smps.org/survey-thank-you-company-sponsored/) - Thank you for your feedback! Thank you for taking the time to submit your feedback, we appreciate it. You’ve been entered into the drawing to win a $100 Amazon gift card. Good luck!
- [Survey Thank you community usage](https://www.smps.org/survey-thank-you-community-usage/) - Thank you for your feedback! Thank you for taking the time to submit your feedback, we appreciate it. You’ve been entered into the drawing to win a $100 Amazon gift card. Good luck!
- [Survey Thank you](https://www.smps.org/survey-thank-you-left-industry/) - Thank you for your feedback! Thank you for taking the time to submit your feedback, we appreciate it. You’ve been entered into the drawing to win a $100 Amazon gift card. Good luck!
- [CPSM Media Kit](https://www.smps.org/cpsm-media-kit/) - CPSM Media Kit Congratulations, new CPSMs! Congratulations on achieving the prestigious Certified Professional Services Marketer (CPSM) credential! You’ve reached a significant milestone in your career, demonstrating your expertise and commitment to excellence in the AEC industry. This media kit is designed to help you share your achievement with colleagues, clients, and your professional network. Whether
- [Launch Into Learning: New Member Bundle](https://www.smps.org/memberresources/) - Launch Into Learning: New Member Bundle Grab your complimentary learning bundle. Connections, networking, and professional development matter more than ever. At SMPS, we’re here to help with all three. When you join SMPS, we provide over $750 in resources to kick-start your membership. So, in addition to the network, professional development, and industry-related information, you’ll
- [Marketer QuickLook](https://www.smps.org/marketer-quicklook/) - A/E/C Insider The A/E/C Insider newsletter A/E/C Insider, our e-newsletter previously known as Marketer QuickLook, focuses on industry- and professional-related news. It’s delivered to your inbox every third Tuesday of the month. Each issue comes with SMPS announcements, updates, events, career listings, and news.SMPS members are automatically subscribed.View a recent issue of Marketer QuickLook.Nonmembers may
- [Glossary](https://www.smps.org/glossary/) - INCLUSIVE LANGUAGE GLOSSARY To support SMPS’ efforts to become a more inclusive organization and advocate for diversity, equity and inclusion across the A/E/C industry, this glossary promotes inclusivity in how we speak, write, and present ourselves. To strengthening equitable and inclusive practices, SMPS strives to provide tools and resources to affect positive change. Words matter.
- [Volunteer Leaders](https://www.smps.org/volunteer-leaders/) - SMPS Volunteers Name Professional Designations Company Title 50TH ANNIVERSARY TASK FORCE Bernard, Cassandra L. Kleinfelder Proposal Center Manager Evans, Jack B. B. P.E. JEAcoustics President Gluck, Amanda Harkins Builders Inc. Marketing Manager Jarasius, Daiva CPSM Design Workshop Marketing Coordinator Kido, Kim LEED AP InSynergy Engineering, Inc. Marketing Coordinator Kienle, Peter J. FSMPS, CPSM, MBA Kienle
- [50th Anniversary Celebration](https://www.smps.org/celebrate50/) - OUR LEGACY & IMPACT Get to know SMPS In 2023, SMPS celebrated a huge milestone —we turned 50-years-old! The organization formed in 1973, and we’ve come a long way since then. SMPS began with just a few members and now we’re 7,300+ strong. With 58 chapters throughout the U.S. and Canada, the Society has grown and
- [Starting A New Chapter](https://www.smps.org/starting-a-new-chapter/) - Starting a New Chapter SMPS has chartered chapters throughout the United and in Canada. However, if you live or work in an area without SMPS representation, we encourage you to consider starting a new chapter. Of course, you’ll want to make sure there isn’t already a nearby chapter that might serve your needs. However, if
- [Marketer Resources](https://www.smps.org/marketerresources/) - Marketing Distinction Marketer Thank you for reading the December issue of Marketer. Below are links to sources or further reading suggestions by the authors of the articles. Flip the Script: Win the Talent War by Treating Employees Like Customers, Elizabeth Tuico https://www.microsoft.com/en-us/microsoft-365/business-insights-ideas/resources/8-tips-for-creating-a-wiki-everyone-will-usehttps://www.adp.com/spark/articles/2021/07/8-keys-to-creating-an-effective-employee-handbook.aspx https://www.fastcompany.com/90854094/4-rules-for-winning-techs-talent-war-in-2023https://www.psohub.com/blog/the-evolution-of-hubspots-company-culturehttps://hire.trakstar.com/blog/25-recruiting-tools-and-documents-every-company-should-have https://blogs.gartner.com/alexandra-earl/2021/05/13/the-case-for-persona-creation-to-support-employee-communications/?ictd%5Bmaster%5D=vid~3b46fda7-3176-4ca7-8d48-e3cd1c9c6433&ictd%5Bil2593%5D=rlt~1683552677~land~2_16465_seo_9acb0297d2f89056a8a21778872fd8c4&ictd%5BsiteId%5D=40131&_gl=1*ywv0qo*_ga*MjgxNjM5MzczLjE2ODM1NTIyODU.*_ga_R1W5CE5FEV*MTY4MzU1MjI4NS4xLjEuMTY4MzU1MjY3NS42MC4wLjA.&_ga=2.184095458.553256050.1683552285-281639373.1683552285https://blogs.gartner.com/emmett-fitzpatrick/2023/03/30/tech-layoffs-bank-failures-whats-next-lessons-for-communications-in-uncertain-times/?ictd%5Bmaster%5D=vid~3b46fda7-3176-4ca7-8d48-e3cd1c9c6433&ictd%5Bil2593%5D=rlt~1683552817~land~2_16465_seo_9acb0297d2f89056a8a21778872fd8c4&ictd%5BsiteId%5D=40131&_gl=1*993bur*_ga*MjgxNjM5MzczLjE2ODM1NTIyODU.*_ga_R1W5CE5FEV*MTY4MzU1MjI4NS4xLjEuMTY4MzU1MjgxNC42MC4wLjA.&_ga=2.188300012.553256050.1683552285-281639373.1683552285 50th Golden Anniversary Marketer Thank you for reading the August/September issue of Marketer.
- [Chapter Awards](https://www.smps.org/chapter-awards/) - Chapter Awards SMPS offers a number of recognition programs and awards to showcase the work of its members professionally and in their leadership of the Society. Chapter President of the Year Chapter Recognition Interested in supporting the SMPS Awards programs? Email growth@smps.org. Events Amplify A|E|C The Pinnacle Experience Chapter Leader Symposium Regional Conferences Events Amplify
- [Faqs Membership](https://www.smps.org/faqs-membership/) - Membership FAQS Here we've gathered the most frequently asked questions (FAQs) regarding SMPS membership. How much are the membership dues to join SMPS? The cost to join SMPS is $449 for a 12-month membership. This cost includes membership in one chapter of your choice. The annual dues for continuing your membership is $449, as well.
- [Memorial Leadership Endowment](https://www.smps.org/memorial-leadership-endowment/) - SMPS Foundation Memorial Leadership Endowment The SMPS Foundation established this endowment to honor deceased members who served in formal leadership roles of the Society and/or of the SMPS Foundation. Individuals may donate to the SMPS Foundation specifically to support this endowment. Any accrued earnings from the fund are used to support leadership and learning opportunities
- [Privacy Policy](https://www.smps.org/privacy-policy/) - PRIVACY AND TERMS POLICY Our website address is: https://smps.orgPersonal data we collect and whyComments:When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.An anonymized string created from your email address (also called a hash)
- [Individual Awards](https://www.smps.org/individual-awards/) - Individual Awards SMPS offers a number of recognition programs and awards to showcase the work of its members professionally and in their leadership of the Society. Fellows Marketing Achievement Award Marketing Communications Award Winners Interested in supporting the SMPS Awards programs? Email growth@smps.org. Events Amplify A|E|C The Pinnacle Experience Chapter Leader Symposium Regional Conferences Events
- [Owners Survey](https://www.smps.org/about-the-foundation/owners-survey/) - In our constantly changing industries, it can be difficult to answer the complicated question: What do clients care about most?What if you had the research to answer that question AND differentiate your firm in the process? The SMPS Foundation would like to help.We’ve developed a survey designed to gain insight into the key factors end
- [Continuing Education](https://www.smps.org/continuing-education/) - Continuing Education Enhance your performance, expand your knowledge, and build a strong community of peers through SMPS Education. From in-person to on-demand programs, SMPS gives you every opportunity to learn while furthering your career in marketing professional services. SMPS also supports the Certified Professional Services Marketer (CPSM) designation with many ways to earn and learn
- [Thank You](https://www.smps.org/thank-you/) - Thank You Thanks for contacting us! We will get in touch with you shortly. Types of Donations: Foundation Individual Donation Foundation Chapter Donation Foundation Corporate Donation Foundation Memorial Endowment Donation Donate Now FLIP THE SCRIPT. JOIN SMPS TODAY. Newsletter Sign up for the Marketer QuickLook Newsletter Please leave this field empty Check your inbox or
- [Member Voices](https://www.smps.org/member-voices/) - Member Voices SMPS invites members to share their experiences and perspectives to our community’s conversations on racism and its impact on our personal and professional settings. If you’d like to share your story, we’d love to hear from you. Reach out to SMPS Content Manager, Linda Smolkin, at linda@smps.org if you’d like to contribute. Member
- [Unscripted](https://www.smps.org/unscripted/) - SMPS Unscripted Inspiring stories from A/E/C thought leaders. Welcome to SMPS Unscripted™, a series of short tips and insights from respected A/E/C leaders. Each month, two new videos will launch featuring interviews on topics from career wisdom, to industry advice, to networking tips, and much more.Research shows that 68 percent of people want to hear
- [Max](https://www.smps.org/max/) - MAX SESSIONS MAX: Market.Act.eXchange®, our short-form conference track, is designed to take your career and firm beyond the norm of just another job at just another firm. Some of the brightest stars in the A/E/C industries will share how they turned what they love into what they do.MAX: Market.Act.eXchange® features short presentations at approximately 15
- [Resources](https://www.smps.org/resources/) - SMPS RESOURCES SMPS offers many resources to support marketers, business developers, and firm owners in building their businesses and advancing their careers: from business contacts, to publications, professional development programs, samples, and tools, to opportunities to get more involved in the A/E/C community and hone their leadership skills. MARKENDIUM MARKENDIUM, also known as the SMPS
- [Benefits of Membership](https://www.smps.org/member-tools/) - Member Tools Make the most of your membership by accessing these extensive tools. MySMPS Your membership makes you part of a strong community of A/E/C professionals living the vision of Business Transformed Through Marketing Leadership Read More Kick-start Your Membership Are you ready to kick-start your SMPS membership? And learn all about the networking and
- [Cohorts](https://www.smps.org/cohorts/) - MASTER THIS Be the CMO of your career. Our newly-launched breakthrough series offers participants an intensive, three-session online workshop made for high-performing individuals who want to level up and lead in specific areas of their business and firm. This interactive program accelerates your professional transformation by providing a deep view of each topic offered.Participants will
- [A/E/COURSES](https://www.smps.org/a-e-courses/) - A/E/COURSES Self-directed learning to fit your schedule. Our new, at-your-pace virtual courses enhance the marketing skills of those starting out or needing a refresher. Each on-demand course includes 3-4 modules, which are from 60-75 minutes.Stay ahead by continuing to learn and obtaining CEUs. Choose from these five courses. Our Public Relations and Marketing Communications course just
- [SMPS Learning](https://www.smps.org/learning/) - SMPS LEARNING According to our members, one of the most valuable benefits of SMPS membership is the broad range of educational and learning opportunities. From annual events such as Amplify A|E|C, The Pinnacle Experience, and regional conferences to ongoing continuing education courses that builds your skills (and your CE credits), SMPS is continually adding to
- [Code of Conduct for Events, Social Media and Online](https://www.smps.org/code-of-conduct-for-events-social-media-and-online/) - Code of Conduct for Events, Social Media and Online IMPORTANCE The Society for Marketing Professional Services (SMPS) holds professional conferences and meetings to enable its members to receive continuing education, build professional networks, and discover new products and services for professional use. To provide all participants— member and other attendees, speakers, vendors, staff, and volunteers
- [Member Social Media Policy](https://www.smps.org/member-social-media-policy/) - Member Social Media Policy SMPS believes in fostering a thriving online community and supports social media as a valuable asset for membership development and communications. The following policy outlines the legal and membership maintenance implications of social media use in regard to the organization. Rules of Engagement All members of SMPS are personally responsible for
- [Policy on Whistleblowers](https://www.smps.org/policy-on-whistleblowers/) - Policy on Whistleblowers One of the core organizational values of Society for Marketing Professional Services is absolute integrity in our standards of conduct. This requires the elected directors, officers, and employees to observe a high level of business and personal ethics in the performance of their duties and responsibilities. As employees and representatives of the
- [Member Logo Usage](https://www.smps.org/member-logo-usage/) - Member Logo Usage Any use of the Member Logo shall not be used for any purposes other than indicating membership in SMPS. This includes marketing or promotional materials for products, services, etc.SMPS may refuse permission for the use of the Member Logo for any use deemed inconsistent with the goals and purposes of SMPS. The
- [SMPS Code of Ethics](https://www.smps.org/smps-code-of-ethics/) - SMPS Code of Ethics The Society for Marketing Professional Services is a not-for-profit organization whose purpose is to promote the professional and educational advancement of persons engaged in marketing professional services to the built and natural environment. As such, we the members of the Society, recognizing our obligation to maintain high standards of individual professional
- [Events](https://www.smps.org/events/)
- [Diversity, Equity, and Inclusion Philosophy & Policy](https://www.smps.org/diversity-equity-and-inclusion-philosophy-policy/) - DIVERSITY, EQUITY, AND INCLUSION Have questions? Please email knowledge@smps.org Diversity, Equity, and Inclusion Philosophy & Policy Crucial DEI Conversation Starters Inclusive language Glossary SMPS recognizes, respects, and values the dignity of all people. We are united in our stance against all forms of injustice and inequity. SMPS commits to actively champion diversity, equity,
- [Scholarship](https://www.smps.org/scholarship/) - SMPS Zinsmeyer Scholarship Supporting the future of A/E/C. SMPS is partnering with UNCF to establish the SMPS Foundation Zinsmeyer Scholarship to provide financial assistance to students at Historically Black Colleges and Universities (HBCUs).SMPS realizes and understands the lack of diverse representation in the A/E/C industries; however, this doesn’t mean that there shouldn’t be more diversity in our
- [History](https://www.smps.org/history/) - Our History Whether you’re just getting started in your career or you’re a professional, SMPS helps you hone the skills you need to succeed. Headline here Headline here Headline here Our Inclusive Language Glossary is now available online. Let’s continue to grow and be as Headline here Headline here Headline here Our Inclusive Language Glossary
- [Our Sponsors](https://www.smps.org/our-sponsors/) - Our Sponsors Make the most of your membership by accessing these extensive tools.

## My Templates

- [Header](https://www.smps.org/?elementor_library=header) - Content area
- [Footer](https://www.smps.org/?elementor_library=footer) - Content area
- [How to Become – How to Apply](https://www.smps.org/?elementor_library=how-to-become-how-to-apply) - Thoroughly review the current CPSM Handbook.Complete and submit the online CPSM application form and application fee (credit card only) to Professional Testing Corporation (PTC). The application will be reviewed, and qualified candidates will receive their Scheduling Authorization from PTC. The application will require you to provide the following information:Current contact information, firm information, and supervisor
- [Recertification - Alternative Credits](https://www.smps.org/?elementor_library=recertification-alternative-credits) - In addition to educational programs in No.1 above, here are alternative ways to earn CEUs A maximum of 15 CEUs may be submitted during a three-year period for the speaking/moderating at educational events and writing. CPSMs can also earn 10 CEUs during every three-year recertification cycle for reading articles in the Marketer. Speaking/Moderating at Educational
- [Default Kit](https://www.smps.org/?elementor_library=default-kit)
- [Salary Survey - Run Reports](https://www.smps.org/?elementor_library=salary-survey-run-reports) - Run Reports From Previous Years: If you previously entered data, you may run those reports now: Login to the survey (using your HQ log in).Select the Compare tab (looks grayed out).Set filters and run reports. For help, view this screencast.
- [Events Main Page](https://www.smps.org/?elementor_library=events-main-page) - Events Main Page
- [The Events Calendar - Dynamic template](https://www.smps.org/?elementor_library=the-events-calendar-dynamic-template) - « All Events This event has passed. postponed (DEMO) This event has been postponed. Your Events Calendar Template February 25 @ 4:16 pm $10 In our member spotlight, Jess Gillette, CPSM, sat down for a virtual chat with SMPS. Jess, who’s communications and marketing director for Associated Builders & Contractors – Virginia, has been in
- [The Events Calendar - Starter](https://www.smps.org/?elementor_library=the-events-calendar-starter) - « All Events This event has passed. postponed (DEMO) This event has been postponed. Your Events Calendar Template February 25 @ 4:16 pm $10 Categories: Demo Category Tags: demo-tag-1, demo-tag-2 Website: http://theeventscalendar.com John Doe 555-555-5555 View Organizer Website info@theeventscalendar.com Mock Venue 1005 S Michigan Ave Chicago, Illinois United States + Google Map 123-456-7890 View Venue
- [Continuing Education](https://www.smps.org/?elementor_library=continuing-education) - MARKENDIUM Online Learning CenterPinnacle LearningWebinarsLearning LabsCorporate Training SolutionsA/E/CoursesMaster This
- [Premier Events](https://www.smps.org/?elementor_library=premier-events) - SMPS Annual ConferenceThe Pinnacle ExperienceRegional ConferencesChapter Leadership Symposium
- [Elementor Loop Item #46438](https://www.smps.org/?elementor_library=elementor-loop-item-2)
- [Elementor Loop Item #45676](https://www.smps.org/?elementor_library=elementor-loop-item) - Stacy Chaney, CPSM, Farnsworth Group Farnsworth Group’s marketing team was ecstatic to win not just one but two MCA Awards of Excellence this year! Winning these awards was a huge morale boost to our marketing team and our entire firm was excited to see our department’s accomplishments acknowledged on a national scale. This recognition has
- [January 30, 2023 | DEI+ A/E/C: Mental Health in the Workplace](https://www.smps.org/?elementor_library=january-30-2023-dei-a-e-c-mental-health-in-the-workplace) - Watch our DEI + A/E/C townhall from January 30, 2023, DEI+ A/E/C: Mental Health in the Workplace. Over the past couple of years, one thing has become increasingly clear. The importance of mental health awareness cannot be overstated. As we enter a new year, please join SMPS for our next DEI Townhall. We will learn
- [October 10, 2023 | DEI+ A/E/C: Embracing Neurodiversity in the Workplace](https://www.smps.org/?elementor_library=october-10-2023-dei-a-e-c-embracing-neurodiversity-in-the-workplace) - Please join us at our next DEI + AEC complimentary townhall on October 10, 2023, at 3pm for DEI+ A/E/C: Embracing Neurodiversity in the Workplace. We will hear from thought leader, Kelly Green. This program will be moderated by SMPS DEI Committee member James Kent.Thank you to everyone who participated in this program. Due to
- [May 2023 Learning Lab | Live Webcast](https://www.smps.org/?elementor_library=may-2023-learning-lab-live-webcast) - Master More: Lessons on Proposal Writing from ISO’s Plain Language Standards May 30, 2023 12:00 pm ETISO’s brand-new plain language standards set the bar for creating content that’s easy to understand — and that does its job. In the case of proposals, that job is to inform and persuade. This session will explore how proposal
- [How to become a CPSM 12/04/23](https://www.smps.org/?elementor_library=how-to-become-a-cpsm-12-04-23) - HOW TO BECOME A CPSM Have questions? Please email knowledge@smps.org Becoming a Certified Professional Services Marketer (CPSM) will test your knowledge and your mettle. With CPSM credentials behind your name, you demonstrate that you not only have industry experience, but you have also mastered the SMPS Domains of Practice for Professional Services Marketing. As you
- [Donate to the Foundation 12/06/23](https://www.smps.org/?elementor_library=donate-to-the-foundation-12-06-23) - DONATE TO THE FOUNDATION The SMPS Foundation delivers research and marketing intelligence to inspire success and improve bottom-line results. The SMPS Foundation is a not-for-profit 501(c)(3) organization established by SMPS in 1992 to develop a greater understanding of and then impact the role and value of marketing and business development. The SMPS Foundation is funded
- [About the Foundation 12/06/23](https://www.smps.org/?elementor_library=about-the-foundation-12-06-23) - ABOUT THE SMPS FOUNDATION The SMPS Foundation delivers research and marketing intelligence to inspire success and improve bottom-line results. Standing out from the competition is hard, and savvy professionals are always on the hunt for industry information that builds their competitive advantage.Founded in November 1992, the SMPS Foundation produces relevant research that helps design and
- [Myrna Wagner, FSMPS, CPSM](https://www.smps.org/?elementor_library=myrna-wagner-fsmps-cpsm)
- [Melissa Rysak, CPSM](https://www.smps.org/?elementor_library=melissa-rysak-cpsm)
- [Craig Galati, FAIA, FSMPS, CPSM](https://www.smps.org/?elementor_library=craig-galati-faia-fsmps-cpsm)
- [Kimberly Thompkins, FSMPS, CPSM](https://www.smps.org/?elementor_library=kimberly-thompkins-fsmps-cpsm)
- [David Werking, FSMPS, CPSM](https://www.smps.org/?elementor_library=david-werking-fsmps-cpsm)
- [Barbara Shuck, FSMPS, CPSM](https://www.smps.org/?elementor_library=barbara-shuck-fsmps-cpsm)
- [Beth Harris, F.SAME, FSMPS, CPSM](https://www.smps.org/?elementor_library=beth-harris-f-same-fsmps-cpsm)
- [Benjamin Sawa, CPSM, PMP](https://www.smps.org/?elementor_library=benjamin-sawa-cpsm-pmp)
- [Frank Lippert, FSMPS, CPSM](https://www.smps.org/?elementor_library=frank-lippert-fsmps-cpsm)
- [Carla Thompson, FSMPS, CPSM](https://www.smps.org/?elementor_library=carla-thompson-fsmps-cpsm)
- [Ida Cheinman](https://www.smps.org/?elementor_library=ida-cheinman)
- [Nancy Usrey, FSMPS, CPSM](https://www.smps.org/?elementor_library=nancy-usrey-fsmps-cpsm)
- [Chris Rickman, FSMPS, CPSM](https://www.smps.org/?elementor_library=chris-rickman-fsmps-cpsm)
- [Melissa Lutz, FSMPS, CPSM](https://www.smps.org/?elementor_library=melissa-lutz-fsmps-cpsm)
- [COMPLIMENTARY CONTENT](https://www.smps.org/?elementor_library=complimentary-content) - Diversity, Equity, and InclusionUpcoming Master More: Learning LabsMaster More: Learning Labs ArchiveMarketer JournalMCA Gallery: View Best PracticesMember Stories: SMPS Unscripted™SMPS Foundation ResearchSociety NewsSociety e-newsletter
- [Store](https://www.smps.org/?elementor_library=store) - BookstoreShop SMPS
- [Career Resources](https://www.smps.org/?elementor_library=career-resources) - Career CenterCareer ResourcesSalary Survey
- [Professional Development](https://www.smps.org/?elementor_library=professional-development) - SMPS LearningAnnual ConferenceCertificationA|E|C Enterprise TrainingRegional ConferencesSenior Leaders Conference
- [CONNECT AND SHARE](https://www.smps.org/?elementor_library=connect-and-share) - Find Your ChapterMySMPS Online CommunityMySMPS Member DirectoryMySMPS Marketing Resource Center (MRC)My Communities on MySMPS
- [Registration and Cancellation Policy](https://www.smps.org/?elementor_library=registration-and-cancellation-policy) - Read the entire SMPS Registration and Cancellation Policy. Learn More
- [January 2023 Learning Lab | Live Webcast](https://www.smps.org/?elementor_library=january-2023-learning-lab-live-webcast) - How to Drive Profitable Growth Through the Business Development Process for your FirmJanuary 26, 2023 12:00pm ETLearning Objectives:Why is BD important for AEC firmsWhat are the issues firms are facing to drive BD mindsetHow to influence BD culture shift in your firmPresenter: Jeff Meadows Director, Enterprise Accounts- Unanet View The Recording
- [Bookstore](https://www.smps.org/?elementor_library=bookstore-2) - Bookstore
- [Careers](https://www.smps.org/?elementor_library=careers) - Salary SurveyCareer Center
- [Certification](https://www.smps.org/?elementor_library=certification) - CPSMRecertificationCPSM Exam Study Prep
- [Single Post](https://www.smps.org/?elementor_library=elementor-single-post-40359) - Single Post In our member spotlight, Jess Gillette, CPSM, sat down for a virtual chat with SMPS. Jess, who’s communications and marketing director for Associated Builders & Contractors – Virginia, has been in the AEC industry for 12 years and an SMPS member since 2015. Please share some recent professional-related news that you’re proud of.
- [Elementor Archive #40377](https://www.smps.org/?elementor_library=elementor-archive-40377) - Template: Elementor Archive #40377 member spotlight SMPS Member Spotlight: Jess Gillette In our member spotlight, Jess Gillette, CPSM, sat down for a virtual chat with SMPS. Jess, who’s communications and marketing director for Associated Builders & Contractors – Virginia, has been Read More » SMPS Foundation From Insight to Action—and What’s Next for Emerging Trends
- [Member Logo Usage 16/05/23](https://www.smps.org/?elementor_library=member-logo-usage-16-05-23) - Member Logo Usage Any use of the Member Logo shall not be used for any purposes other than indicating membership in SMPS. This includes marketing or promotional materials for products, services, etc.SMPS may refuse permission for the use of the Member Logo for any use deemed inconsistent with the goals and purposes of SMPS. The
- [Home Page 16/05/23](https://www.smps.org/?elementor_library=home-page-16-05-23) - Business Transformed Through Marketing Leadership Connect, empower, and inspire professionals and champion business evolution in the A/E/C industries. Inside SMPS Unleash the Power of AILearn how AI can help (not hinder!) marketers, business developers, and firm leaders in A/E/C. Learn More Celebrate 50 with SMPSJoin us as we celebrate and plan some fun events, many
- [Launch into Learning 12/05/23](https://www.smps.org/?elementor_library=launch-into-learning-12-05-23) - Launch Into Learning: New Member Bundle Grab your complimentary learning bundle. Connections, networking, and professional development matter more than ever. At SMPS, we’re here to help with all three. When you join SMPS, we provide over $750 in resources to kick-start your membership. So, in addition to the network, professional development, and industry-related information, you’ll
- [Re-certification](https://www.smps.org/?elementor_library=re-certification) - RENEW YOUR CPSM CREDENTIALS ​ Have questions? Please email knowledge@smps.org Renewing your Certified Professional Services Marketer (CPSM) designation demonstrates your commitment to strengthening your knowledge and skills while staying competitive in your profession and industry. How to Know When It’s Time to Recertify All CPSMs must renew certification every three years. To fulfill this requirement,
- [Salary Survey 12/05/23](https://www.smps.org/?elementor_library=salary-survey-12-05-23) - Salary Survey Have questions? Please email knowledge@smps.org The 2022 Salary Survey is now open! Members: Purchase Survey Access Members who answer at least 40% of the questions receive free access to view results and run filtered reports when it becomes available in midDecember. Data entry will remain open until November 18.When access to reports becomes
- [SMPS HQ Team 12/05/23](https://www.smps.org/?elementor_library=smps-hq-team-12-05-23) - SMPS HQ TEAM Meet the Team These are the people who keep our organization up and running, each and every day. From conducting research to developing educational materials to managing events like Build Business, they’re here to ensure our organization serves its mission and its members. Molly Dall’Erta Director, Member Recognition and Programs703.684.2270molly@smps.org I support
- [Women AEC 12/025/23](https://www.smps.org/?elementor_library=women-aec-12-025-23) - WOMEN + A/E/C EMPOWER, CHAMPION + CELEBRATE THE IMPACT OF WOMEN IN A/E/C For the last 50 years, SMPS has engaged, inspired, and empowered A/E/C professionals for leadership and lifelong learning. We recognize that this longevity and impact can be directly attributed to our 7,000+ members, which are 73% women. In alignment with our diversity,
- [Home Page 12/05/2023](https://www.smps.org/?elementor_library=home-page-12-05-2023) - Business Transformed Through Marketing Leadership Connect, empower, and inspire professionals and champion business evolution in the A/E/C industries. Inside SMPS Unleash the Power of AILearn how AI can help (not hinder!) marketers, business developers, and firm leaders in A/E/C. Learn More Celebrate 50 with SMPSJoin us as we celebrate and plan some fun events, many
- [Events Single Page](https://www.smps.org/?elementor_library=events-single-page) - Events Single Page Events Single Page In our member spotlight, Jess Gillette, CPSM, sat down for a virtual chat with SMPS. Jess, who’s communications and marketing director for Associated Builders & Contractors – Virginia, has been in the AEC industry for 12 years and an SMPS member since 2015. Please share some recent professional-related news
- [Strategic Plan 19/04](https://www.smps.org/?elementor_library=strategic-plan-19-04) - Strategic Plan SMPS Strategic Framework FY 2023-2025 For SMPS, strategic planning starts with understanding our members’ needs, wants, and professional challenges. With our consultants, McKinley Advisors, we collected this data through online surveys and focus groups, and we also conducted a literature review of contemporary concerns for nonprofits and professional associations like SMPS. We gathered
- [50th anniversary celebration page 19/04/23](https://www.smps.org/?elementor_library=50th-anniversary-celebration-page-19-04-23) - THE PINNACLE EXPERIENCE Celebrate with Us! In 2023, the Society celebrates a huge milestone—we’re turning 50! The organization formed in 1973, and we’ve come a long way since then. SMPS began with just a few members and now we’re 7,300+ strong. With 58 chapters throughout the U.S. and Canada, the Society has grown and expanded to help
- [Salary Survey - Non Members](https://www.smps.org/?elementor_library=salary-survey-non-members) - Non Members: Purchase Survey Access If you wish to purchase access to compensation survey results, reports, and charts for a year ($199), please follow these instructions: Visit the purchase page.Complete the purchase.If you already have an SMPS account and are logged in, go to the survey portal and navigate to the Compare tab to view
- [Salary Survey - Members: Purchase](https://www.smps.org/?elementor_library=salary-survey-members-purchase) - Members: Purchase Survey AccessIf you don’t enter 40% of your data and want to purchase access for one year (rather than enter data): Visit the purchase page.Log in using your HQ login to receive the discounted member price of $99.Complete the purchase.After purchase, please visit the survey portal and navigate to the Compare tab to
- [How to Become – Fee Structure](https://www.smps.org/?elementor_library=how-to-become-fee-structure) - SMPS Member Nonmember Application Fee: $245 $350 Examination Fee: $275 $415 Total Fee*: $520 $765 Retesting Fee: $275 $415 Recertification Fee*: $225 $375 *Application and examination fees are due with submission of application to PTC **Required once every three years Cancellation Policies There will be no refund of fees unless applicants are ineligible for the
- [Salary Survey - What’s In It For You?](https://www.smps.org/?elementor_library=salary-survey-whats-in-it-for-you) - Comprehensive and filterable report results provide valuable information to help you and your company stay on top of the trends. Results from prior years are also available for comparison.Members who enter at least 40% of their data will gain free access to view results and run free, filtered reports. SMPS Members: Free (As long as
- [How to Become – CPSM Code of Ethics](https://www.smps.org/?elementor_library=how-to-become-cancellation-policies) - As a Certified Professional Services Marketer:I will maintain and advance my knowledge of professional services marketing, respect the body of marketing knowledge, and contribute to its growth.I promise to continually seek to raise the standards of excellence in professional services marketing.I pledge to pursue my professional activities with honesty and fairness, to demonstrate the highest
- [Strategic Plan 18/04](https://www.smps.org/?elementor_library=strategic-plan-18-04) - Strategic Plan SMPS Strategic Framework FY 2023-2025 For SMPS, strategic planning starts with understanding our members’ needs, wants, and professional challenges. With our consultants, McKinley Advisors, we collected this data through online surveys and focus groups, and we also conducted a literature review of contemporary concerns for nonprofits and professional associations like SMPS. We gathered
- [How to become a CPSM 17/04](https://www.smps.org/?elementor_library=how-to-become-a-cpsm-17-04) - HOW TO BECOME A CPSM Have questions? Please email knowledge@smps.org Becoming a Certified Professional Services Marketer (CPSM) will test your knowledge and your mettle. With CPSM credentials behind your name, you demonstrate that you not only have industry experience, but you have also mastered the SMPS Domains of Practice for Professional Services Marketing. As you
- [March 27, 2023 | DEI+ A/E/C: Mental Health in the Workplace - Part II](https://www.smps.org/?elementor_library=march-27-2023-dei-a-e-c-mental-health-in-the-workplace-part-ii) - Due to an overwhelming response to the SMPS DEI + A/E/C Townhall on January 30, join us as we continue the conversation around Mental Health in the Workplace and Stopping the Stigma.This program will be moderated by SMPS DEI Committee Chair, Jennifer Nix McGerald, CPSM (she/her). THOUGHT LEADERS Keyona King-Tsikata, MPH, is Sr. Director of
- [Corporate Training Page 17/04](https://www.smps.org/?elementor_library=corporate-training-page-17-04) - Corporate Training Why create a customized training program for your A/E/C enterprise? The way you go about business will never be the same. In fact, it has never been the same for A/E/C firms. The way you market, lead, and grow your business is different than other industries, even other professional services firms. And SMPS
- [What is marketing Page 14/04](https://www.smps.org/?elementor_library=what-is-marketing-page-14-04) - WHAT IS MARKETING? Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and
- [Strategic Plan 14/04](https://www.smps.org/?elementor_library=strategic-plan-14-04) - Strategic Plan SMPS Strategic Framework FY 2023-2025 For SMPS, strategic planning starts with understanding our members’ needs, wants, and professional challenges. With our consultants, McKinley Advisors, we collected this data through online surveys and focus groups, and we also conducted a literature review of contemporary concerns for nonprofits and professional associations like SMPS. We gathered
- [SMPS HQ Team Page 14/04](https://www.smps.org/?elementor_library=smps-hq-team-page-14-04) - SMPS HQ TEAM Meet the Team These are the people who keep our organization up and running, each and every day. From conducting research to developing educational materials to managing events like Build Business, they’re here to ensure our organization serves its mission and its members. Molly Dall’Erta Director, Member Recognition and Programs703.684.2270molly@smps.org I support
- [Marketer Journal 14/04](https://www.smps.org/?elementor_library=marketer-journal-14-04) - MARKETER JOURNAL Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts
- [Membership Tools](https://www.smps.org/?elementor_library=membership-tools) - Member Tools Make the most of your membership by accessing these extensive tools. MySMPS Your membership makes you part of a strong community of A/E/C professionals living the vision of Business Transformed Through Marketing Leadership Read More Kick-start Your Membership Are you ready to kick-start your SMPS membership? And learn all about the networking and
- [Corporate Training Page 14/04/23](https://www.smps.org/?elementor_library=corporate-training-page-14-04-23) - Corporate Training Why create a customized training program for your A/E/C enterprise? The way you go about business will never be the same. In fact, it has never been the same for A/E/C firms. The way you market, lead, and grow your business is different than other industries, even other professional services firms. And SMPS
- [Home Page 14/04/23](https://www.smps.org/?elementor_library=home-page-14-04-23) - DYNAMIC MARKETING FOR IMAGINATIVE MINDS Get the inside scoop on professional services marketing and what’s needed for a strong foundation. Inside SMPS Ready for the truth?Get the inside scoop on professional services marketing and what’s needed for a strong foundation. Read More Closing soon: Salary SurveyMake sure to benchmark your compensation to stay competitive. For
- [Bookstore](https://www.smps.org/?elementor_library=bookstore) - SMPS BOOKSTORE Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts
- [Market Journal 12/04/23](https://www.smps.org/?elementor_library=market-journal-12-04-23) - MARKETER JOURNAL Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts
- [salary Survey Page](https://www.smps.org/?elementor_library=salary-survey-page) - Salary Survey Have questions? Please email knowledge@smps.org The 2022 Salary Survey is now open! Members: Purchase Survey Access Members who answer at least 40% of the questions receive free access to view results and run filtered reports when it becomes available in midDecember. Data entry will remain open until November 18.When access to reports becomes
- [SMPS Basic Template](https://www.smps.org/?elementor_library=smps-basic-template) - THE PINNACLE EXPERIENCE The Pinnacle Experience is for professionals with significant experience (10-15+ years), who serve as the “first chair” for leading their firm’s marketing and business development strategies. This may include CEOs, CMOs, directors, principals, and vice presidents.Attendance is limited to approximately 100 qualified professionals to guarantee an impactful learning and networking experience. The
- [Error Template](https://www.smps.org/?elementor_library=error-template) - WHOOPS! Sorry, we’re all for flipping the script, but that page does not exist. Try our site search at the top right, or browse our menu at the top.While you’re at it, here are other ways to connect with SMPS: Find an SMPS chapter near you
- [Salary Survey  - Need Additional](https://www.smps.org/?elementor_library=salary-survey-need-additional) - Visit the Support link at the top right of the page once you log in to view the “Quick Start Guide” or to see the survey questions in the “Data Collection Worksheet.” Note: The worksheet is to help you collect your data. You may then use the worksheet to enter your information into the interactive
- [Salary Survey - Members – Getting Started](https://www.smps.org/?elementor_library=salary-survey-members-getting-started) - Access the survey by logging in using your SMPS HQ username and password to the SMPS website. (We now have single sign on access to the Salary Survey). Want to know what questions we’re asking? Download the data collection worksheet to help you gather your information. Begin entering your data if you haven’t already done
- [Salary Survey - Why Participate](https://www.smps.org/?elementor_library=salary-survey-why-participate) - This comprehensive survey allows you to benchmark your salary, compensation, and firm metrics against your peers. How does your compensation package compare?You can also use this data to inform your next performance review, and ensure that your firm’s compensation program remains competitive.
- [Recertification - Lifetime Certification](https://www.smps.org/?elementor_library=recertification-lifetime-certification) - Certified Professional Services Marketers who maintain their certification throughout their careers will be certified for life upon reaching the age of 65. No further reporting is necessary except for notifying the SMPS certification administrator of meeting the age requirement.
- [Recertification  - How Credits Are Submitted](https://www.smps.org/?elementor_library=recertification-how-credits-are-submitted) - SMPS recertification will be processed online. Visit the SMPS Recertification Portal to view your certification history and log CEUs in the online portal. Note: This is a separate system from the SMPS website and uses separate logins. If you have a problem logging in or have not received your login information, contact PTC here for
- [Recertification - Continuing Education Credits](https://www.smps.org/?elementor_library=recertification-continuing-education-credits) - One continuing education unit (CEU) is awarded for each contact hour of instruction. A contact hour is defined as one hour of interaction between a learner and an instructor. For purposes of calculating CEUs, your breaks, meals, and social/networking time cannot be included in the contact time.For functions with more than one hour of contact
- [salary survey backup](https://www.smps.org/?elementor_library=salary-survey-backup) - RENEW YOUR CPSM CREDENTIALS Have questions? Please email knowledge@smps.org The 2022 Salary Survey is now open! Certification How to Become a CPSM Recertification CPSM Study Members: Purchase Survey Access Members who answer at least 40% of the questions receive free access to view results and run filtered reports when it becomes available in midDecember. Data
- [Recertification  28th feb](https://www.smps.org/?elementor_library=recertification-28th-feb) - RENEW YOUR CPSM CREDENTIALS ​ Have questions? Please email knowledge@smps.org Renewing your Certified Professional Services Marketer (CPSM) designation demonstrates your commitment to strengthening your knowledge and skills while staying competitive in your profession and industry. Certification How to Become a CPSM Recertification CPSM Study How to Know When It’s Time to Recertify All CPSMs must
- [How to Become - Eligibility](https://www.smps.org/?elementor_library=how-to-become-eligibility) - To sit for the CPSM examination, a candidate must meet the following requirements: Possess a bachelor’s degree or an advanced degree plus four years of experience in marketing or business development for firms providing professional services, or Possess an associate’s degree plus six years work experience in marketing or business development for firms providing professional
- [How to Become – Certification Updates](https://www.smps.org/?elementor_library=how-to-become-certification-updates) - In partnership with Professional Testing Corporation (PTC), the Society recently conducted a Job Task Analysis survey to help define the scope of practice and knowledge needed for marketers and business developers in the A/E/C industries. The resulting survey information provided insight on the core skills most critical for Professional Services Marketing going forward, and the
- [how-to-become-a-cpsm 28th feb-2023](https://www.smps.org/?elementor_library=how-to-become-a-cpsm-28th-feb-2023) - HOW TO BECOME A CPSM Have questions? Please email knowledge@smps.org Becoming a Certified Professional Services Marketer (CPSM) will test your knowledge and your mettle. Certification How to Become a CPSM Recertification CPSM Study With CPSM credentials behind your name, you demonstrate that you not only have industry experience, but you have also mastered the SMPS
- [join us](https://www.smps.org/?elementor_library=join-us) - Join Us Make the most of your membership by accessing these extensive tools. MySMPS Your membership makes you part of a strong community of A/E/C professionals living the vision of Business Transformed Through Marketing Leadership Read More Kick-start Your Membership Are you ready to kick-start your SMPS membership? And learn all about the networking and
- [box](https://www.smps.org/?elementor_library=box) - Look Inside Ready for the truth?Get the inside scoop on professional services marketing and what’s needed for a strong foundation. Read More Closing soon: Salary SurveyMake sure to benchmark your compensation to stay competitive. For a chance to win an Amazon gift card, take Read More Words matterOur Inclusive Language Glossary is now available online.
- [member](https://www.smps.org/?elementor_library=member) - Member Tools Make the most of your membership by accessing these extensive tools. MySMPS Your membership makes you part of a strong community of A/E/C professionals living the vision of Business Transformed Through Marketing Leadership Read More Kick-start Your Membership Are you ready to kick-start your SMPS membership? And learn all about the networking and
- [footer-backup](https://www.smps.org/?elementor_library=footer-backup) - Suite 302 Alexandria, VA 22314-1936Fax 571.858.5233

## MailPoet Page

- [MailPoet Page](https://www.smps.org/?mailpoet_page=captcha) - [mailpoet_page]
- [MailPoet Page](https://www.smps.org/?mailpoet_page=subscriptions) - [mailpoet_page]

## Venues

- [Caesars Palace](https://www.smps.org/venue/caesars-palace/)
- [Turner Construction Company](https://www.smps.org/venue/turner-construction-company/)
- [Riverbanks Zoo & Garden](https://www.smps.org/venue/riverbanks-zoo-garden/)
- [Harkins Builders, Inc](https://www.smps.org/venue/harkins-builders-inc/)
- [Sheraton Denver Downtown](https://www.smps.org/venue/sheraton-denver-downtown/)
- [The Westing Crystal City Reagan National Airport](https://www.smps.org/venue/the-westing-crystal-city-reagan-national-airport/)
- [Hilton Columbus Downtown](https://www.smps.org/venue/hilton-columbus-downtown/)
- [The Alexandrian Old Town](https://www.smps.org/venue/the-alexandrian-old-town/)
- [Four Seasons Atlanta](https://www.smps.org/venue/four-seasons-atlanta/)
- [Houston Omni Hotel](https://www.smps.org/venue/houston-omni-hotel/)
- [Margaritaville Resort](https://www.smps.org/venue/margaritaville-resort/)
- [Hilton West Palm Beach](https://www.smps.org/venue/hilton-west-palm-beach/)
- [Omni Los Angeles Hotel at California Plaza](https://www.smps.org/venue/omni-los-angeles-hotel-at-california-plaza/)
- [Washington Hilton](https://www.smps.org/venue/washington-hilton/)
- [Hyatt Regency Salt Lake City](https://www.smps.org/venue/hyatt-regency-salt-lake-city/)
- [Hilton Austin](https://www.smps.org/venue/hilton-austin/)
- [The District Architecture Center (DAC)](https://www.smps.org/venue/the-district-architecture-center-dac/)
- [Portland, OR](https://www.smps.org/venue/portland-or/)
- [Manchester Grand Hyatt San Diego](https://www.smps.org/venue/manchester-grand-hyatt-san-diego/)
- [Royal Sonesta New Orleans](https://www.smps.org/venue/royal-sonesta-new-orleans/)
- [Virtual](https://www.smps.org/venue/virtual/)
- [JW Marriott Austin](https://www.smps.org/venue/jw-marriott-austin/)
- [The Capitol Hilton](https://www.smps.org/venue/the-capitol-hilton/)
- [JW Marriott Austin](https://www.smps.org/venue/26181/)
- [Cheyenne Mountain Resort](https://www.smps.org/venue/cheyenne-mountain-resort/)
- [Four Seasons Denver](https://www.smps.org/venue/four-seasons-denver/)
- [Four Seasons Hotel, Las Vegas](https://www.smps.org/venue/25338/)
- [Marriott Marquis and Marina, 333 W. Harbor Drive, San Diego, CA](https://www.smps.org/venue/marriott-marquis-and-marina-333-w-harbor-drive-san-diego-ca/)
- [Four Seasons Dallas at Las Colinas](https://www.smps.org/venue/four-seasons-dallas-at-las-colinas/)
- [Society for Marketing Professional Services](https://www.smps.org/venue/society-for-marketing-professional-services/)

## Events

- [Webinar | The Strategic Shot: Turning Visual Content Into a Firmwide Advantage](https://www.smps.org/event/webinar-the-strategic-shot-turning-visual-content-into-a-firmwide-advantage/) - Photography and videography are among the most underleveraged assets in A/E/C firms—often treated as afterthoughts instead of essential business tools that drive alignment, consistency, and brand credibility. This session reframes visual content as an operational strategy rather than a marketing expense. Attendees will learn how to plan and integrate photo and video milestones into project
- [Webinar | AEC Benchmarks: Where Top AEC Firms Win](https://www.smps.org/event/webinar-aec-benchmarks-where-top-aec-firms-win/) - Search visibility isn’t a Google‑only game anymore—it’s a Search‑Everything landscape spanning Gen‑AI answer boxes, voice assistants, social feeds, and hyper‑local results. In this data‑rich session, a seasoned construction‑marketing executive reveals exclusive insights from auditing every ENR Top 400 Contractor, ENR Top 500 Design Firm, and ENR 600 Specialty Contractor website. The study pinpoints where these industry leaders shine,
- [Webinar | Turn Ugly RFQ/P Requirements Into Well-Designed Documents](https://www.smps.org/event/webinar-turn-ugly-rfq-p-requirements-into-well-designed-documents/) - This session teaches A/E/C marketers how to turn rigid, text-heavy RFQ/RFP requirements into clean, highly readable, and professional proposal layouts. We’ll cover practical InDesign techniques for converting tables and charts into clear visuals, maximizing limited space (including 11x17 spreads), applying consistent typography and styles, and restructuring org charts and diagrams for clarity. Whether you’re new
- [Complimentary Member Learning | The Winner’s Circle: MCA Learning Lab](https://www.smps.org/event/the-winners-circle-mca-learning-lab/) - Join this interactive MCA Learning Lab to hear directly from recent Marketing Communications Awards (MCA) winners as they share what it takes to create award-winning submissions. Through real-world case studies, spotlighted firms will walk through their research, strategy, creative approach, and measurable results, offering practical insights you can apply to your own work.
- [Complimentary Member Learning | Negotiating: The Essential Power Tool for Shortlisted Meetings](https://www.smps.org/event/negotiating-the-essential-power-tool-for-shortlisted-meetings/) - Differentiating your firm doesn’t have to be a struggle for project managers. PMs help win bids by demonstrating to prospects that they are skilled negotiators who understand project timelines and budgets. This webinar teaches the 3-step alignment framework for managing client expectations while reducing costly conflicts on job sites. Stakeholders who feel confident in project
- [AEC.AI Summit](https://www.smps.org/event/aec-ai-summit/) - AEC.AI is a focused learning experience dedicated to the practical, responsible use of artificial intelligence across the architecture, engineering, and construction industries. Designed for AEC marketers, business developers, and growth leaders, the program explores how AI is shaping business strategy, client experience, and firm competitiveness. Through expert-led sessions, real-world applications, and hands-on learning, AEC.AI delivers
- [Members-Only Learning Lab: Cornerstones & Cobblestones: A Practical Framework for Sustainable Thought Leadership](https://www.smps.org/event/member-only-learning-lab-cornerstones-cobblestones-a-practical-framework-for-sustainable-thought-leadership/)
- [Members-Only Learning Lab: The 10 Reports Every AEC Marketer Should Master](https://www.smps.org/event/members-only-learning-lab-the-10-reports-every-aec-marketer-should-master/)
- [Amplify A|E|C](https://www.smps.org/event/amplify-aec-3/) - After welcoming 850+ attendees in Columbus, Amplify A|E|C is gearing up for an even bigger experience in Las Vegas in 2026. Join us for the premier conference for AEC marketers, business developers, and firm leaders—where bold thinkers, proven strategies, and cutting-edge tools come together.
- [CX Immersion: Lead the Future of Client Experience in A/E/C](https://www.smps.org/event/cx-immersion-lead-the-future-of-client-experience-in-a-e-c-3/) - Powered locally by SMPS New York.
- [CX Immersion: Lead the Future of Client Experience in A/E/C](https://www.smps.org/event/cx-immersion-lead-the-future-of-client-experience-in-a-e-c-2/) - Powered locally by SMPS Palmetto.
- [CX Immersion: Lead the Future of Client Experience in A/E/C](https://www.smps.org/event/cx-immersion-lead-the-future-of-client-experience-in-a-e-c/) - Powered locally by SMPS Maryland
- [Webinar: WAKE ME WHEN IT’S OVER! Why so many presentations suck and yours don’t have to](https://www.smps.org/event/webinar-wake-me-when-its-over-why-so-many-presentations-suck-and-yours-dont-have-to/) - Presented by Greg Gray.
- [Members-Only Learning Lab: From Insight to Impact: Benchmarking the Future of Client Experience (CX) in the AEC Industry](https://www.smps.org/event/members-only-learning-lab-from-insight-to-impact-benchmarking-the-future-of-client-experience-cx-in-the-aec-industry/) - Presented by SMPS Foundation President, Michele Raftery, FSMPS, CPSM, WELL AP, and Ryan Suydam, CXMP.
- [Members-Only Learning Lab: Redefining Our Value Proposition: How Learning & Development, Knowledge Management, and Marketing Drive Growth and Attract Talent at Shive-Hattery](https://www.smps.org/event/members-only-learning-lab-redefining-our-value-proposition-how-learning-development-knowledge-management-and-marketing-drive-growth-and-attract-talent-at-shive-hattery/) - Presented by Greg S. Kanz and Amy Anderson.
- [Members-Only Learning Lab: Emerging Trends in A/E/C Marketing and Business Development](https://www.smps.org/event/members-only-learning-lab-emerging-trends-in-a-e-c-marketing-and-business-development/) - Presented by SMPS Foundation President, Michele Raftery, FSMPS, CPSM, WELL AP, and SMPS Foundation President-Elect, Sarah Kinard.
- [Strategic + Succession Planning for Sustainable Success](https://www.smps.org/event/strategic-succession-planning-for-sustainable-success/)
- [Beyond Charts and Graphs: Inspire Action with Data Visualizations](https://www.smps.org/event/beyond-charts-and-graphs-inspire-action-with-data-visualizations/)
- [Blueprint for Impactful Events: Turning Every Gathering into a Growth Engine](https://www.smps.org/event/blueprint-for-impactful-events-turning-every-gathering-into-a-growth-engine/)
- [Pride Talk for AEC Marketers: Marketing, Integrity, and Allyship](https://www.smps.org/event/pride-talk-for-aec-marketers-marketing-integrity-and-allyship/)
- [AEC.AI™](https://www.smps.org/event/aec-ai-4/) - AEC.AI™ isn’t just another conference session—it’s a two-day interactive learning lab designed for A/E/C marketers and business developers who want to learn AI by doing. Bring your laptop and work alongside AI expert Christopher Penn as you explore real-world applications, experiment with AI tools, and integrate them directly into your workflow.
- [AEC.AI™](https://www.smps.org/event/aec-ai-3/)
- [Webinar | Maximizing ROI: Crafting Data-Driven Marketing Strategies for A/E/C Success](https://www.smps.org/event/webinar-maximizing-roi-crafting-data-driven-marketing-strategies-for-a-e-c-success/)
- [Webinar | Crafting Winning Approaches for A/E/C Interviews](https://www.smps.org/event/webinar-crafting-winning-approaches-for-a-e-c-interviews/)
- [Emerging Leader of the Year Award](https://www.smps.org/event/emerging-leader-of-the-year-award/)
- [Business Developer of the Year Award Deadline](https://www.smps.org/event/business-developer-of-the-year-award-deadline/)
- [Marketing Innovation Firm of the Year Deadline](https://www.smps.org/event/marketing-innovation-firm-of-the-year-deadline/)
- [Marketing Communications Awards (MCAs) Deadline](https://www.smps.org/event/marketing-communications-awards-mcas-deadline/)
- [Fellows Application Deadline](https://www.smps.org/event/fellows-application-deadline/) - Initial statement of intent due January 13, 2025, and final statement due by March 10, 2025.
- [WCMAA Entry Deadline](https://www.smps.org/event/wcmaa-entry-deadline/) - Download the Weld Coxe Marketing Achievement Award Nomination Guidelines for details and instructions on how to submit a nomination. Deadline for all nominations is May 1, 2025, and must be submitted to awards@smps.org.
- [Webinar | Sustainable Marketing: Strategies for a Greener Future in AEC](https://www.smps.org/event/webinar-sustainable-marketing-strategies-for-a-greener-future-in-aec/)
- [Webinar | A/E/C Websites That Recruit & Retain Talent](https://www.smps.org/event/webinar-a-e-c-websites-that-recruit-retain-talent/)
- [Webinar | Foundations of AI in AEC Marketing](https://www.smps.org/event/webinar-foundations-of-ai-in-aec-marketing/)
- [Webinar | The Interplay of Marketing Communications and Business Development](https://www.smps.org/event/webinar-the-interplay-of-marketing-communications-and-business-development/)
- [Amplify A|E|C 2025](https://www.smps.org/event/amplify-aec-2025/)
- [Amplify A|E|C 2025 Call for Presentations](https://www.smps.org/event/amplify-aec-2025-call-for-presentations/)
- [Chapter Leadership Symposium](https://www.smps.org/event/chapter-leadership-symposium-2/)
- [The Pinnacle Experience](https://www.smps.org/event/the-pinnacle-experience-4/)
- [Master This: Achieving Return on Content: A New AEC Blueprint](https://www.smps.org/event/master-this-achieving-return-on-content-a-new-aec-blueprint/)
- [August webinar: The Anatomy of a Value Proposition: Using the Differentiation Framework to Write Proposal Content that Gets Shortlisted](https://www.smps.org/event/august-webinar-the-anatomy-of-a-value-proposition-using-the-differentiation-framework-to-write-proposal-content-that-gets-shortlisted/)
- [August webinar: The Pursuit Journey: From Herding Cats to a Killer Proposal](https://www.smps.org/event/august-webinar-the-pursuit-journey-from-herding-cats-to-a-killer-proposal/)
- [Southern Regional Conference (SRC)](https://www.smps.org/event/southern-regional-conference-src/)
- [Pacific Regional Conference (PRC)](https://www.smps.org/event/pacific-regional-conference-prc/)
- [Southeastern Regional Conference (SERC)](https://www.smps.org/event/southeastern-regional-conference-serc-2/)
- [June Webinar: The Crash Course to Mastering Budgets: From Planning to Performance](https://www.smps.org/event/june-webinar-the-crash-course-to-mastering-budgets-from-planning-to-performance/) - Join Bolanle Williams-Olley, CFO of Mancini Duffy, in "The Crash Course to Mastering Budgets: From Planning to Performance," a dynamic session designed to enhance your budgeting skills. Perfect for creatives, managers, and financial enthusiasts, this course simplifies budget creation, monitoring, and adjustment processes. Bolanle's expert insights will transform your approach to budgeting – elevating it
- [May webinar: How to Use Email Marketing to Drive Referrals](https://www.smps.org/event/may-webinar-how-to-use-email-marketing-to-drive-referrals/) - Email marketing remains the holy grail for ROI in B2B marketing, especially for professional services. The professional services buying cycle is characterized by a lengthy, intricate process. The notion that you'll magically appear on your ideal customer’s radar just when they're ready to spend money on your unique services is far from realistic. AEC marketers
- [April Webinar: Integrating AI Into Business Development](https://www.smps.org/event/april-webinar-integrating-ai-into-business-development/) - For many A/E/C professionals, business development isn’t the number-one priority. Project deliverables and deadlines, as well as the need to build business, never go away. Wouldn’t it be great to have additional resources to help provide insight, improve efficiency, and manage lead generation? Join us for our April webinar, where our presenter will equip business
- [April Webinar: Tell Unforgettable Stories to Win Work and Recognition](https://www.smps.org/event/april-webinar-tell-unforgettable-stories-to-win-work-and-recognition/) - Design is a communication tool and when we communicate, we tell stories. But are those stories unforgettable and high impact? Often, what’s missing from those stories is a clear narrative arc that connects and moves the audience. Making the emotional connection and demonstrating impact is what differentiates leaders and their work. Through a series of
- [March Webinar: Rebranding Bootcamp: 5 Secrets for Getting Your Firm Ready to Rebrand](https://www.smps.org/event/march-webinar-rebranding-bootcamp-5-secrets-for-getting-your-firm-ready-to-rebrand/) - How do you know if the timing is right to rebrand in 2024, and what can your firm do to be as prepared as possible? What are the 5 secrets to successful AEC firm rebrands, and why do so many firms stall out somewhere along the way? Author, keynote speaker, and branding consultant Josh Miles knows a
- [AEC.AI](https://www.smps.org/event/aec-ai-2/) - AEC.AI™ is a two-day AI education program with content designed specifically for A/E/C marketers and business developers. We’ll be joined again by Christopher Penn from TrustInsights.ai who will explore emerging technologies by putting them to use. Penn is an authority on artificial intelligence, digital marketing, technology, and data science. His workshops will provide hands-on training, AI-prompting exercises, and roundtable
- [Chapter Leadership Symposium](https://www.smps.org/event/chapter-leadership-symposium/)
- [Master This: Leading Culture](https://www.smps.org/event/master-this-leading-culture/)
- [January Learning Lab: Secrets of Great Internal Marketers](https://www.smps.org/event/january-learning-lab-secrets-of-great-internal-marketers/)
- [February Webinar: Everyday Business Development: Tactics for All Skill Levels](https://www.smps.org/event/february-webinar-everyday-business-development-tactics-for-all-skill-levels/)
- [January Webinar: Build Your 2024 Social Media Strategy](https://www.smps.org/event/january-webinar-build-your-2024-social-media-strategy/)
- [Amplify A|E|C](https://www.smps.org/event/amplify-aec-2/)
- [Women + A/E/C](https://www.smps.org/event/women-a-e-c/)
- [Heartland Regional Conference (HRC)](https://www.smps.org/event/heartland-regional-conference/)
- [Southeastern Regional Conference (SERC)](https://www.smps.org/event/southeastern-regional-conference-serc/) - Hyatt Regency Greenville, 220 North Main Street, Greenville, SC 29601
- [A/E/C Growth Professionals Day](https://www.smps.org/event/a-e-c-growth-professionals-day/)
- [Master This: People Leadership](https://www.smps.org/event/master-this-people-leadership/) - A/E/C firms of all sizes are struggling to attract and keep great talent, employees are experiencing burnout at unprecedented levels, and HR teams simply can’t keep up. While a single solution won’t solve all these pain points, there is a solution that addresses them in an ongoing, sustainable manner: Effective people leadership. Great people leadership
- [Pacific Regional Conference (PRC)](https://www.smps.org/event/pacific-regional-conference-3/) - The mission of the SMPS regional conferences is to advocate for, educate, and connect leaders in the building industry by providing an elevated professional experience in an intimate environment and, organized to support geographical networks and culture. 2022–23 SMPS Regional Conferences SRC Southern Regional ConferenceThis conference was SOLD OUT! Thank you to all who attended, and
- [Southern Regional Conference (SRC)](https://www.smps.org/event/southern-regional-conference-3/)
- [Member Learning Lab: Leveraging Your Experience and Relationships to Win More Work](https://www.smps.org/event/leveraging-your-experience-and-relationships-to-win-more-work/) - Conquer your marketing and business development challenges with the help of modern technology. In this session, you will discover how to improve the two elements critical for success: leveraging your firm’s experience and harnessing the power of relationships. Your experience database is the heart of your marketing efforts, discover how to maintain and use your
- [How To Accelerate Your Content Development Process With AI Tools](https://www.smps.org/event/how-to-accelerate-your-content-development-process-with-ai-tools/) - Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In
- [AEC.AI](https://www.smps.org/event/aec-ai/)
- [DEI+ A/E/C: Embracing Neurodiversity in the Workplace](https://www.smps.org/event/dei-a-e-c-embracing-neurodiversity-in-the-workplace/)
- [SMPS Annual Membership Meeting](https://www.smps.org/event/smps-annual-membership-meeting/)
- [Learning Lab: OpenAsset's Best Practices for Using InDesign in Document Creation](https://www.smps.org/event/learning-lab-openassets-best-practices-for-using-indesign-in-document-creation/)
- [Webinar: Sharpen Your Speaking Skills and Ease Your Anxiety](https://www.smps.org/event/webinar-sharpen-your-speaking-skills-and-ease-your-anxiety/)
- [Amplify A|E|C](https://www.smps.org/event/amplify-aec/) - Conferences continue to evolve and SMPS is leading the way. The planning committee is committed to ensuring a wide range of presenters and content and inclusive opportunities to learn and network. The 2023 program will include innovative learning formats, exclusive access to thought leaders, exclusive social and peer recognition events for Fellows, CPSMs, and Chapter
- [Construction Inclusion Week 2023](https://www.smps.org/event/construction-inclusion-week-2023/)
- [The Winning Edge Workshop Series: Part 3](https://www.smps.org/event/the-winning-edge-workshop-series-part-3/)
- [The Winning Edge Workshop Series: Part 2](https://www.smps.org/event/the-winning-edge-workshop-series-part-2/)
- [The Winning Edge Workshop Series: Part 1](https://www.smps.org/event/the-winning-edge-workshop-series1/)
- [The Pinnacle Experience](https://www.smps.org/event/the-pinnacle-experience-3/) - The Pinnacle Experience is for professionals with significant experience (10-15+ years), who serve as the “first chair” for leading their firm’s marketing and business development strategies. This may include CEOs, CMOs, directors, principals, and vice presidents.Attendance is limited to approximately 100 qualified professionals to guarantee an impactful learning and networking experience. The Pinnacle Experience Advisory
- [Chapter Leader Symposium](https://www.smps.org/event/chapter-leader-symposium/) - CLS 2023 For more than 20 years, SMPS HQ has hosted an annual symposium for incoming chapter presidents. This premier program focuses on developing the leadership skills of chapter leaders and ensuring an awareness of the services and programs available to all SMPS chapters by SMPS HQ. The 2023 Chapter Leader Symposium (CLS) will be held
- [Southern Regional Conference](https://www.smps.org/event/southern-regional-conference-2/)
- [Webinar | Marketing Communication Awards (MCAs) Q&A](https://www.smps.org/event/webinar-marketing-communication-awards-mcas-qa/)
- [Learning Lab | How to Drive Profitable Growth Through the Business Development Process for your Firm](https://www.smps.org/event/learning-lab-how-to-drive-profitable-growth-through-the-business-development-process-for-your-firm/)
- [SMPS Webinar | Refresh Your Feed: Social Media Strategy in 2023](https://www.smps.org/event/smps-webinar-refresh-your-feed-social-media-strategy-in-2023/)
- [DEI + A/E/C: Mental Health in the Workplace](https://www.smps.org/event/dei-a-e-c-mental-health-in-the-workplace/)
- [Vision, Compassion, and Grit - The Keys to Leadership](https://www.smps.org/event/vision-compassion-and-grit-the-keys-to-leadership/)
- [The Pinnacle Experience](https://www.smps.org/event/the-pinnacle-experience-2022/)
- [The Truth Behind Professional Services Marketing](https://www.smps.org/event/the-truth-behind-professional-services-marketing/)
- [Webinar: The Architecture of Vision: Leading Your Professional Practice](https://www.smps.org/event/webinar-the-architecture-of-vision-leading-your-professional-practice/)
- [A/E/C Momentum: Principals Roundtable](https://www.smps.org/event/a-e-c-momentum-principals-roundtable/) - Firms leaders are invited to join us for an open dialogue about how companies are addressing diversity, equity, and inclusion. Bring your questions, ideas, and insights on what’s working at your firm. Speakers: Bernice Rios Bako, FSMPS, CPSM, MBA SMPS President-Elect Director of Marketing, Global Development for SourceBlue Turner Construction Company Karen Sweeney Sr. Vice
- [Construction Inclusion Week](https://www.smps.org/event/construction-inclusion-week/) - This event is hosted by Time for Change, a consortium of six leading general contractors in the U.S. Our leaders recognized the need to influence, champion change, and cultivate a more inclusive construction industry. Construction Inclusion Week is the first effort to harness the collective power of general contractors, specialty contractors, subcontractors, and suppliers. Our
- [SMPS DEI Townhall](https://www.smps.org/event/smps-dei-townhall/) - Please join SMPS for our Diversity, Equity, and Inclusion (DEI) Townhall on September 15 at 3 p.m. ET. As we endeavor to become a more inclusive Society, this forum is an opportunity to learn from DEI experts, hear perspectives of A/E/C professionals, and have honest conversations, in a safe space. Join us to find out what
- [SMPS Foundation Zinsmeyer Scholarship: HBCU Application Deadline](https://www.smps.org/event/smps-foundation-zinsmeyer-scholarship-hbcu-application-deadline/)
- [SMPS 2021-22 Call for Volunteers](https://www.smps.org/event/smps-2021-22-call-for-volunteers/)
- [Kick-Start Your Membership: July Meetup](https://www.smps.org/event/kick-start-your-membership-july-meetup/)
- [Kick-Start Your Membership: June Meetup](https://www.smps.org/event/kick-start-your-membership-june-meetup/)
- [Master This: Hacking Proposals](https://www.smps.org/event/master-this-hacking-proposals/)
- [Webinar: Strategic Business Development Training: Creating Your Plan for Targeted Growth](https://www.smps.org/event/webinar-strategic-business-development-training-creating-your-plan-for-targeted-growth/)
- [Master This: More Than Marketing: Team Coaching To Energize Business](https://www.smps.org/event/master-this-more-than-marketing-team-coaching-to-energize-business/)
- [Webinar: Unpacking Stereotypes and Biases in the A/E/C Industries](https://www.smps.org/event/webinar-unpacking-stereotypes-and-biases-in-the-a-e-c-industries/)
- [Master This: Which Comes First: The Proposal Writing or the Graphics?](https://www.smps.org/event/master-this-which-comes-first-the-proposal-writing-or-the-graphics/)
- [Build Business 2022 Call for Committee Volunteers: Application Deadline Submission](https://www.smps.org/event/build-business-2022-call-for-committee-volunteers-application-deadline-submission/)
- [Fellows Forum: Invitation Only](https://www.smps.org/event/fellows-forum-invitation-only/)
- [CPSM Forum: Invitation Only](https://www.smps.org/event/cpsm-forum-invitation-only/)
- [A/E/Connections: Austin, TX](https://www.smps.org/event/a-e-connections-austin-tx/)
- [A/E/Connections: Columbus, OH](https://www.smps.org/event/a-e-connections-columbus-oh/)
- [Deltek's Clarity & Coffee: Top Technology Trends](https://www.smps.org/event/delteks-clarity-coffee-top-technology-trends/) - Deltek’s Annual A&E Clarity report delivers benchmarks, trends and market conditions to give you a deeper understanding of the A&E landscape and give your team a competitive advantage. The Clarity & Coffee series takes a closer look at each of the different focus areas to provde the report results at a deeper level and to
- [Deltek's Clarity & Coffee: Top Finance Trends](https://www.smps.org/event/delteks-clarity-coffee-top-finance-trends/) - Each year, A/E/C industry experts like you contribute to the Deltek Clarity A&E Industry Study to help us deliver benchmarks, trends and market conditions to give you a deeper understanding of the A&E landscape and give your team a competitive advantage. The Clarity & Coffee series takes a closer look at each of the different
- [Deltek's Clarity & Coffee: Top Business Development Trends](https://www.smps.org/event/delteks-clarity-coffee-top-business-development-trends/) - Each year, A/E/C industry experts like you contribute to the Deltek Clarity A&E Industry Study to help us deliver benchmarks, trends and market conditions to give you a deeper understanding of the A&E landscape and give your team a competitive advantage. The Clarity & Coffee series takes a closer look at each of the different
- [Deltek's Clarity & Coffee: Top Human Capital Management Trends](https://www.smps.org/event/delteks-clarity-coffee-human-capital-management-trends/) - Deltek’s Annual A&E Clarity report delivers benchmarks, trends and market conditions to give you a deeper understanding of the A&E landscape and give your team a competitive advantage. The Clarity & Coffee series takes a closer look at each of the different focus areas to provide the report results at a deeper level and to
- [Deltek's Clarity & Coffee: Top Project Management Trends](https://www.smps.org/event/delteks-clarity-coffee-top-project-management-trends/) - Each year, A/E/C industry experts like you contribute to the Deltek Clarity A&E Industry Study to help us deliver benchmarks, trends and market conditions to give you a deeper understanding of the A&E landscape and give your team a competitive advantage. The Clarity & Coffee series takes a closer look at each of the different
- [Deltek Clarity A&E Industry Study Results Virtual Launch Event May 20](https://www.smps.org/event/deltek-clarity-ae-industry-study-results-virtual-launch-event-may-20/) - The 42nd Annual Deltek Clarity A&E Industry Study results are here! Attend virtual launch week events May 18–20 to hear findings, top trends, and best practices. Gain takeaways from industry experts and connect with peers in interactive breakout sessions. Attendees receive exclusive report access. Register Now: https://events.deltek.com/eXYV90?RefId=SMPS
- [Deltek Clarity A&E Industry Study Results Virtual Launch Event May 19](https://www.smps.org/event/deltek-clarity-ae-industry-study-results-virtual-launch-event-may-19/) - The 42nd Annual Deltek Clarity A&E Industry Study results are here! Attend virtual launch week events May 18–20 to hear findings, top trends, and best practices. Gain takeaways from industry experts and connect with peers in interactive breakout sessions. Attendees receive exclusive report access. Register Now: https://events.deltek.com/eXYV90?RefId=SMPS
- [Deltek Clarity A&E Industry Study Results Virtual Launch Event May 18](https://www.smps.org/event/deltek-clarity-ae-industry-study-results-virtual-launch-event/) - The 42nd Annual Deltek Clarity A&E Industry Study results are here! Attend virtual launch week events May 18–20 to hear findings, top trends, and best practices. Gain takeaways from industry experts and connect with peers in interactive breakout sessions. Attendees receive exclusive report access. Register Now https://events.deltek.com/eXYV90?RefId=SMPS
- [SMPS Foundation Industry Impact Survey: Deadline to Share Your Feedback](https://www.smps.org/event/smps-foundation-industry-impact-survey-deadline-to-share-your-feedback/)
- [SMPS Foundation Industry Impact Survey: Share Your Feedback](https://www.smps.org/event/smps-foundation-industry-impact-survey-share-your-feedback/)
- [Marketing Leaders Mentorship Program 2021 Launch Date](https://www.smps.org/event/marketing-leaders-mentorship-program-2021-launch-date/)
- [Webinar: One Person, One Idea, One Strategy Can Make A Difference](https://www.smps.org/event/webinar-one-person-one-idea-one-strategy-can-make-a-difference/)
- [Webinar: Developing The Leader In You](https://www.smps.org/event/webinar-developing-the-leader-in-you/)
- [Webinar: Be the Positive Disruptor with Change Management](https://www.smps.org/event/webinar-be-the-positive-disruptor-with-change-management/)
- [Webinar: Building an Authentic Long-Distance Culture](https://www.smps.org/event/webinar-building-an-authentic-long-distance-culture/)
- [Learning Lab (Complimentary for SMPS Members): 7 Ways To Win More With CRM](https://www.smps.org/event/learning-lab-complimentary-for-smps-members-7-ways-to-win-more-with-crm/)
- [Pivot & Focus Learning Lab: 7 Ways To Win More with CRM](https://www.smps.org/event/pivot-focus-learning-lab-7-ways-to-win-more-with-crm/)
- [Master This Series: Visual Storytelling, Session 3](https://www.smps.org/event/master-this-series-visual-storytelling-session-3/)
- [Master This Series: Visual Storytelling, Session 2](https://www.smps.org/event/master-this-series-visual-storytelling-session-2/)
- [Master This Series: Visual Storytelling, Session 1](https://www.smps.org/event/master-this-series-visual-storytelling-session-1/)
- [Master This Series: Career Planning for Personal Success, Session 3](https://www.smps.org/event/master-this-series-career-planning-for-personal-success-session-3/)
- [Master This Series: Career Planning for Personal Success, Session 2](https://www.smps.org/event/master-this-series-career-planning-for-personal-success-session-2/)
- [Master This Series: Career Planning for Personal Success, Session 1](https://www.smps.org/event/master-this-series-career-planning-for-personal-success-session-1/)
- [Webinar: SEO Strategies That Work](https://www.smps.org/event/webinar-seo-strategies-that-work/)
- [Master This Series: Strategic Planning, Session 3](https://www.smps.org/event/master-this-series-strategic-planning-session-3/)
- [Master This Series: Strategic Planning, Session 2](https://www.smps.org/event/master-this-series-strategic-planning-session-2/)
- [Master This Series: Strategic Planning, Session 1](https://www.smps.org/event/master-this-series-strategic-planning-session-1/)
- [Webinar: Emotional Intelligence in Building Business](https://www.smps.org/event/webinar-emotional-intelligence-in-building-business/)
- [Deltek Clarity A&E Industry Study Survey: Deadline](https://www.smps.org/event/participate-in-the-deltek-clarity-ae-industry-study-survey-by-3-19/) - Partnering with SMPS, Deltek invites you to participate in their 42nd Annual Deltek Clarity Architecture & Engineering Industry survey. This study identifies trends shaping the A/E market and enables you to benchmark your firm against your peers. It looks at key areas of your business including business development, project management, financial management, technology trends, and
- [44th Annual SMPS Marketing Communications Awards:  Final Deadline](https://www.smps.org/event/44th-annual-smps-marketing-communications-awards-accepting-late-entries/)
- [44th Annual SMPS Marketing Communications Awards: Accepting early-bird entries](https://www.smps.org/event/44th-annual-smps-marketing-communications-awards-accepting-early-bird-entries/)
- [The Pinnacle Experience 2021](https://www.smps.org/event/the-pinnacle-experience-2021/)
- [Chapter Leadership Symposium 2021](https://www.smps.org/event/chapter-leadership-symposium-2021/)
- [Job Board Sale Promotion: 30% off on all job posting packages](https://www.smps.org/event/job-board-sale-promotion-30-off-on-all-job-posting-packages/)
- [Build Business 2021](https://www.smps.org/event/build-business-2021/)
- [Pivot & Focus Learning Lab: Complimentary Member Benefit](https://www.smps.org/event/pivot-focus-learning-lab-complimentary-member-benefit/)
- [Build Business 2021: Cyber Monday Registration](https://www.smps.org/event/build-business-2021-cyber-monday-registration/)
- [Cyber Monday Sale: Up to 50% off on select online learning programs and publications](https://www.smps.org/event/cyber-monday-sale-up-to-50-off-on-select-online-learning-programs-and-publications/)
- [Year-End Giving: Support the SMPS Foundation](https://www.smps.org/event/year-end-giving-support-the-smps-foundation/)
- [Giving Tuesday: Support future research of the SMPS Foundation](https://www.smps.org/event/giving-tuesday-support-future-research-of-the-smps-foundation/)
- [Build Business 2021 Call for Speakers: Accepting Proposal Submissions](https://www.smps.org/event/build-business-2021-call-for-speakers-accepting-proposal-submissions/)
- [Salary Survey: Enter Your 2020 Data](https://www.smps.org/event/salary-survey-enter-your-2020-data/)
- [Deltek's Coffee & Clarity Virtual Meetup](https://www.smps.org/event/delteks-coffee-clarity-virtual-meetup/)
- [Job Board Special Build Business 2020 Promotion: 20% Off All Jobs Postings Packages](https://www.smps.org/event/job-board-special-build-business-2020-promotion-20-off-all-jobs-postings-packages/)
- [Build Business Registration Deadline](https://www.smps.org/event/build-business-registration-deadline/)
- [Webinar: Develop Your Talent & Bottom Line: Subconscious Communications Skills](https://www.smps.org/event/webinar-develop-your-talent-bottom-line-subconscious-communications-skills/)
- [Pivot & Join Us: Build Business 2020 Committee Meet-Up](https://www.smps.org/event/pivot-join-us-build-business-2020-committee-meet-up/)
- [Master This Series: Practical Applications of Storytelling in A/E/C Firms](https://www.smps.org/event/master-this-series-practical-applications-of-storytelling-in-a-e-c-firms/)
- [Master This Series: Digital Readiness](https://www.smps.org/event/master-this-series-digital-readiness/)
- [Master This Series: Change Management](https://www.smps.org/event/master-this-series-change-management/)
- [Master This Series: Loyalty Loop](https://www.smps.org/event/master-this-series-loyalty-loop/)
- [Master This: Leadership Accountability](https://www.smps.org/event/master-this-leadership-accountability/)
- [Society of American Military Engineers (SAME) Virtual Federal Small Business Conference (SBC)](https://www.smps.org/event/society-of-american-military-engineers-same-virtual-federal-small-business-conference-sbc/)
- [The Pinnacle+ Experience](https://www.smps.org/event/the-pinnacle-experience-2/)
- [Society of American Military Engineers (SAME): Deadline for the 2020 Small Business Conference "Call for Presentations"](https://www.smps.org/event/society-of-american-military-engineers-same-2020-small-business-conference-call-for-presentations/)
- [Pivot & Focus Learning Lab: Adapting Business Development to the COVID Climate](https://www.smps.org/event/pivot-focus-learning-lab-adapting-business-development-to-the-covid-climate/)
- [SMPS 2020 Marketer Readership Survey](https://www.smps.org/event/smps-2020-marketer-readership-survey/)
- [Enter the Autodesk AEC Excellence Awards](https://www.smps.org/event/enter-the-autodesk-aec-excellence-awards/)
- [Webinar: Awards and Rewards: How To Gain Recognition](https://www.smps.org/event/webinar-awards-and-rewards-how-to-gain-recognition/)
- [Webinar: Your Marketing Plan as Your Communications Foundation](https://www.smps.org/event/webinar-your-marketing-plan-as-your-communications-foundation/)
- [SMPS Job Board 20% Off All Job Posting Packages Summer Promotion Deadline](https://www.smps.org/event/smps-job-board-20-off-all-job-posting-packages-summer-promotion-deadline/)
- [SMPS Job Board 20% Off All Job Posting Packages Summer Promotion Starts](https://www.smps.org/event/smps-job-board-20-off-all-job-posting-packages-summer-promotion-starts/)
- [COAA 2020 Virtual Fall Owners Leadership Conference](https://www.smps.org/event/coaa-2020-virtual-fall-owners-leadership-conference/)
- [COAA "Call for Presentations" Deadline for the 2020 Virtual Fall Owners Leadership Conference](https://www.smps.org/event/coaa-call-for-presentations-deadline-for-the-2020-virtual-fall-owners-leadership-conference/)
- [Deltek Clarity A&E Virtual Launch Event](https://www.smps.org/event/deltek-clarity-ae-virtual-launch-event/)
- [Virtual Meetup: Virtual Reality--Tactics for Improving Your Presence and Communication with Vocal Inflection](https://www.smps.org/event/virtual-meetup-virtual-reality-tactics-for-improving-your-presence-and-communication-with-vocal-inflection/)
- [Virtual Meetup: Measuring Digital Impact](https://www.smps.org/event/virtual-meetup-measuring-digital-impact/)
- [Build Business: Call for Committee Volunteers Application Deadline](https://www.smps.org/event/build-business-call-for-committee-volunteers-application-deadline/)
- [Virtual Meetup: How to Remain Newsworthy in a COVID-19 News World](https://www.smps.org/event/virtual-meetup-how-to-remain-newsworthy-in-a-covid-19-news-world/)
- [Virtual Meetup: Your Creativity Workout: Online Boot Camp for A/E/C Marketers & Business Developers](https://www.smps.org/event/virtual-meetup-your-creativity-workout-online-boot-camp-for-a-e-c-marketers-business-developers/)
- [Virtual Meetup: Ready for Your Close-Up? When Interviews Go Virtual](https://www.smps.org/event/virtual-meetup-ready-for-your-close-up-when-interviews-go-virtual/)
- [Virtual Meetup: Long Time No See: Why Digital Marketing Keeps You Relevant](https://www.smps.org/event/virtual-meetup-long-time-no-see-why-digital-marketing-keeps-you-relevant/)
- [Deltek 20/20 Clarity: Top Technology Trends in the A&E Industry](https://www.smps.org/event/deltek-20-20-clarity-top-technology-trends-in-the-ae-industry/)
- [Deltek 20/20 Clarity: Top Project Management Trends in the A&E Industry](https://www.smps.org/event/deltek-20-20-clarity-top-project-management-trends-in-the-ae-industry/)
- [Deltek 20/20 Clarity: Top Business Development Trends in the A&E Industry](https://www.smps.org/event/deltek-20-20-clarity-top-business-development-trends-in-the-ae-industry/)
- [Deltek 20/20 Clarity: Top Human Capital Management Trends in the A&E Industry](https://www.smps.org/event/deltek-20-20-clarity-top-human-capital-management-trends-in-the-ae-industry/)
- [Deltek 20/20 Clarity: Financial Management Trends in the A&E Industry](https://www.smps.org/event/deltek-20-20-clarity-financial-management-trends-in-the-ae-industry/)
- [41st Deltek Clarity A&E Industry Study Results Publish](https://www.smps.org/event/41st-deltek-clarity-ae-industry-study-results-publish/)
- [Virtual Meetup: Decision-Making in Times of Risk and Uncertainty](https://www.smps.org/event/virtual-meetup-decision-making-in-times-of-risk-and-uncertainty/)
- [Virtual Meetup: Managing Business Finances During a Crisis](https://www.smps.org/event/virtual-meetup-managing-business-finances-during-a-crisis/)
- [Virtual Meetup: Reinvent Your Marketing and Business Development with LinkedIn](https://www.smps.org/event/virtual-meetup-reinvent-your-marketing-and-business-development-with-linkedin/)
- [Deltek Free Webinar: COVID-19 Government Response: Implications for A/E/C Firms](https://www.smps.org/event/deltek-free-webinar-covid-19-government-response-implications-for-a-e-c-firms/)
- [Learning Lab: Timing Is Everything: Use Drip Marketing Effectively](https://www.smps.org/event/learning-lab-timing-is-everything-use-drip-marketing-effectively/)
- [Virtual Meetup: Managing Stress and Rising above the Chaos](https://www.smps.org/event/virtual-meetup-managing-stress-and-rising-above-the-chaos/)
- [Virtual Meetup: The Psychology of Connection, Empathy, and Storytelling](https://www.smps.org/event/virtual-meetup-the-psychology-of-connection-empathy-and-storytelling/)
- [Virtual Meetup: Online Meeting Management](https://www.smps.org/event/virtual-meetup-online-meeting-management/)
- [Virtual Meetup: A/E/Crisis Communications](https://www.smps.org/event/virtual-meetup-a-e-crisis-communications/)
- [Webinar: Get Your Firm Ready For Generation Z](https://www.smps.org/event/webinar-get-your-firm-ready-for-the-z-invasion/)
- [Call for Applications Deadline to Become a Society Leader](https://www.smps.org/event/call-for-applications-deadline-2020/)
- [SMPS Unscripted Video Launch](https://www.smps.org/event/smps-unscripted-video-launch-3/)
- [SMPS Unscripted Video Launch](https://www.smps.org/event/smps-unscripted-video-launch-2/)
- [SMPS Unscripted Video Launch](https://www.smps.org/event/smps-unscripted-video-launch/)
- [SMPS Foundation: Annual Owners Survey Participation Deadline](https://www.smps.org/event/smps-foundation-annual-owners-survey-deadline-to-share-information/)
- [COAA Call for Presentations Deadline for the 2020 Spring Owners Leadership Conference](https://www.smps.org/event/coaa-call-for-presentations-submission-deadline-for-the-2020-spring-owners-leadership-conference/)
- [Learning Lab: Marketing 2022: Current and Future A/E/C Marketing Practices](https://www.smps.org/event/learning-lab-marketing-2022-current-and-future-a-e-c-marketing-practices/)
- [Free Webinar: The Ins and Outs of Society Board Service](https://www.smps.org/event/free-webinar-the-ins-and-outs-of-society-board-service/)
- [Deadline To Participate in the Deltek Clarity A&E Industry Study](https://www.smps.org/event/deadline-to-participate-in-the-deltek-clarity-ae-industry-study/)
- [Webinar: Secrets of Success: Managing a Decentralized Marketing Team](https://www.smps.org/event/webinar-secrets-of-success-managing-a-decentralized-marketing-team/)
- [Webinar: Connect and Capture: Writing To Win Business](https://www.smps.org/event/webinar-connect-and-capture-writing-to-win-business/)
- [Learning Lab: Get Discovered: SEO Strategies That Work](https://www.smps.org/event/learning-lab-get-discovered-seo-strategies-that-work/)
- [Webinar: How A/E/C Winners Embrace Business Development](https://www.smps.org/event/webinar-how-a-e-c-winners-embrace-business-development/)
- [Webinar: Reinvent Your Trade Show Journey](https://www.smps.org/event/smps-webinar-reinvent-your-trade-show-journey/)
- [Autodesk University](https://www.smps.org/event/autodesk-university/)
- [Build Business 2020 Call for Speakers Proposal Submission Deadline](https://www.smps.org/event/build-business-2020-call-for-speakers-proposal-submission-deadline/)
- [Webinar: Defining Your Firm’s Value Path](https://www.smps.org/event/webinar-defining-your-firms-value-path/)
- [Build Business 2020 Sponsorship Promotion: Save 10%](https://www.smps.org/event/build-business-2020-sponsorship-promotion-save-10/)
- [Build Business 2020 Cyber Monday Registration Deadline](https://www.smps.org/event/build-business-2020-cyber-monday-registration-deadline/)
- [Build Business 2020 Cyber Monday Registration Opens](https://www.smps.org/event/build-business-2020-cyber-monday-registration-opens/)
- [Webinar: How to Refresh Brand Perception After Crisis or Change](https://www.smps.org/event/webinar-how-to-refresh-brand-perception-after-crisis-or-change/)
- [Marketing Achievement Award 2020 Call for Applications Closes](https://www.smps.org/event/marketing-achievement-award-2020-call-for-applications-closes/)
- [Marketing Achievement Award 2020 Call for Applications Opens](https://www.smps.org/event/marketing-achievement-award-2020-call-for-applications-opens/)
- [Fellows 2020 Call for Applications Closes](https://www.smps.org/event/fellows-2020-call-for-applications-closes/)
- [Fellows 2020 Call for Applications Opens](https://www.smps.org/event/fellows-2020-call-for-applications-opens/)
- [Marketing Communications Awards 2020 Call for Entries Closes](https://www.smps.org/event/marketing-communications-awards-2020-call-for-entries-closes/)
- [Marketing Communications Awards 2020 Call for Entries: early-discount deadline](https://www.smps.org/event/marketing-communications-awards-2020-call-for-entries-early-discount-deadline/)
- [Marketing Communications Awards 2020 Call for Entries Opens: early-discount](https://www.smps.org/event/marketing-communications-awards-2020-call-for-entries-opens-early-bird/)
- [Striving for Excellence (SFE) Awards 2020 Call for Entries Closes](https://www.smps.org/event/striving-for-excellence-sfe-awards-2020-call-for-entries-closes/)
- [Striving for Excellence (SFE) Awards 2020 Call for Entries Opens](https://www.smps.org/event/striving-for-excellence-sfe-awards-2020-call-for-entries-opens/)
- [Chapter President of the Year Award 2020 Call for Entries Closes](https://www.smps.org/event/chapter-president-of-the-year-2020-entry-submission-closes/)
- [Chapter President of the Year 2020 Award Call for Entries Opens](https://www.smps.org/event/chapter-president-of-the-year-2020-entries-submission-opens/)
- [2019 SMPS Salary Survey Data Collection Deadline](https://www.smps.org/event/2019-smps-salary-survey-data-collection-deadline/)
- [E-gift card drawing deadline for the SMPS Salary Survey: Members enter 40% of your data for a chance to win](https://www.smps.org/event/e-gift-card-drawing-deadline-for-the-smps-salary-survey-members-enter-40-of-your-data-for-a-chance-to-win/)
- [Learning Lab: Let’s Get Digital! Leveraging Content in Your Personal Brand](https://www.smps.org/event/learning-lab-lets-get-digital-leveraging-content-in-your-personal-brand/)
- [SMPS Sponsor: 81st Annual Dodge Construction Outlook Conference](https://www.smps.org/event/smps-sponsor-81st-annual-dodge-construction-outlook-conference/)
- [Pacific Regional Conference](https://www.smps.org/event/pacific-regional-conference/)
- [Southern Regional Conference (SRC)](https://www.smps.org/event/southern-regional-conference/)
- [Webinar: Transform Your Firm’s Website To Drive Growth](https://www.smps.org/event/webinar-transform-your-firms-website-to-drive-growth-2/)
- [Build Business 2020 Virtual: Pivot & Focus](https://www.smps.org/event/build-business-2020-2/)
- [Webinar: Transform Your Firm’s Website To Drive Growth](https://www.smps.org/event/webinar-transform-your-firms-website-to-drive-growth/)
- [SMPS Southwest Regional Conference](https://www.smps.org/event/smps-southwest-regional-conference/)
- [The Pinnacle Experience 2019](https://www.smps.org/event/the-pinnacle-experience-2019/)
- [Learning Lab: Editing Proposals: Creating Time for Quality](https://www.smps.org/event/lunchtime-learning-lab-editing-proposals-creating-time-for-quality/)
- [Portland Business Development Workshop](https://www.smps.org/event/portland-business-development-workshop/)
- [Webinar: Get Noticed: InDesign for Graphs and Charts](https://www.smps.org/event/webinar-get-noticed-indesign-for-graphs-and-charts/)
- [Build Business 2019](https://www.smps.org/event/build-business-2019/) - Hosted by the Society for Marketing Professional Services (SMPS), Build Business is the premier business development, marketing, and management conference for design and building industry professionals. Join your peers in Washington, D.C. to find out what’s next for marketing and business development in the A/E/C industries. All official conference activities will take place at the Marriott

## Custom Layouts

- [Footer Scripts](https://www.smps.org/astra-advanced-hook/footer-scripts/)
- [Chat Scripts](https://www.smps.org/astra-advanced-hook/chat-scripts/)

## Categories

- [Uncategorized](https://www.smps.org/category/uncategorized/)
- [SMPS](https://www.smps.org/category/smps/)
- [Society News](https://www.smps.org/category/society-news/)
- [Membership](https://www.smps.org/category/membership/)
- [SMPS Foundation](https://www.smps.org/category/smps-foundation/)
- [From The President](https://www.smps.org/category/from-the-president/)
- [Marketing](https://www.smps.org/category/marketing/)
- [Marketer](https://www.smps.org/category/marketer/)
- [Pivot and Focus](https://www.smps.org/category/pivot-and-focus/)
- [Business Development](https://www.smps.org/category/business-development/)
- [Management](https://www.smps.org/category/management/)
- [From The Board](https://www.smps.org/category/from-the-board/)
- [Markendium](https://www.smps.org/category/markendium/)
- [Amplify A|E|C](https://www.smps.org/category/amplifyaec/)
- [Certification](https://www.smps.org/category/certification/)
- [Marketing Communications Awards](https://www.smps.org/category/marketing-communications-awards/)
- [MCA](https://www.smps.org/category/mca/)
- [Communications](https://www.smps.org/category/communications/)
- [From the Staff](https://www.smps.org/category/from-the-staff/)
- [Member Voices](https://www.smps.org/category/member-voices/)
- [Marketing Achievement Award](https://www.smps.org/category/marketing-achievement-award/)
- [SMPS Member Spotlight](https://www.smps.org/category/smps-member-spotlight/)
- [National Engineers Week](https://www.smps.org/category/national-engineers-week/)
- [member spotlight](https://www.smps.org/category/member-spotlight/)
- [Chapter President of the Year](https://www.smps.org/category/chapter-president-of-the-year/)
- [Diversity Equity and Inclusion](https://www.smps.org/category/diversity-equity-and-inclusion/)
- [Engineers Week](https://www.smps.org/category/engineers-week/)
- [Learning](https://www.smps.org/category/learning/)
- [SMPS Awards](https://www.smps.org/category/smps-awards/)
- [SMPS Events](https://www.smps.org/category/smps-events/)
- [SMPS Insights](https://www.smps.org/category/smps-insights/)

## Tags

- [certification](https://www.smps.org/tag/certification/)
- [CPSM](https://www.smps.org/tag/cpsm/)
- [member spotlight](https://www.smps.org/tag/member-spotlight/)
- [leadership](https://www.smps.org/tag/leadership/)
- [News](https://www.smps.org/tag/news/)
- [Craig Galati](https://www.smps.org/tag/craig-galati/)
- [Attend and Learn](https://www.smps.org/tag/attend-and-learn/)
- [career development](https://www.smps.org/tag/career-development/)
- [learning](https://www.smps.org/tag/learning/)
- [chapters](https://www.smps.org/tag/chapters/)
- [SMPS President](https://www.smps.org/tag/smps-president/)
- [research](https://www.smps.org/tag/research/)
- [Amplify A|E|C](https://www.smps.org/tag/amplify-aec/)
- [Awards](https://www.smps.org/tag/awards/)
- [Marketer](https://www.smps.org/tag/marketer/)
- [proposals](https://www.smps.org/tag/proposals/)
- [CE Solutions](https://www.smps.org/tag/ce-solutions/)
- [Heather Cox](https://www.smps.org/tag/heather-cox/)
- [National Engineers Week](https://www.smps.org/tag/national-engineers-week/)
- [Steve Osborn](https://www.smps.org/tag/steve-osborn/)
- [year in review](https://www.smps.org/tag/year-in-review/)
- [awareness campaign](https://www.smps.org/tag/awareness-campaign/)
- [SMPS News](https://www.smps.org/tag/smps-news/)
- [membership](https://www.smps.org/tag/membership/)
- [Markendium](https://www.smps.org/tag/markendium/)
- [Credentials](https://www.smps.org/tag/credentials/)
- [Carolyn Ferguson](https://www.smps.org/tag/carolyn-ferguson/)
- [innovation](https://www.smps.org/tag/innovation/)
- [Nancy Usrey](https://www.smps.org/tag/nancy-usrey/)
- [RFPs](https://www.smps.org/tag/rfps/)
- [Marketing Communications Awards](https://www.smps.org/tag/marketing-communications-awards/)
- [MCA](https://www.smps.org/tag/mca/)
- [marketing](https://www.smps.org/tag/marketing/)
- [Marketing Achievement Award](https://www.smps.org/tag/marketing-achievement-award/)
- [press release](https://www.smps.org/tag/press-release/)
- [foundation](https://www.smps.org/tag/foundation/)
- [workshop](https://www.smps.org/tag/workshop/)
- [45th Anniversary](https://www.smps.org/tag/45th-anniversary/)
- [Marketer Online](https://www.smps.org/tag/marketer-online/)
- [Chris Rickman](https://www.smps.org/tag/chris-rickman/)
- [Volunteers](https://www.smps.org/tag/volunteers/)
- [benchmark](https://www.smps.org/tag/benchmark/)
- [inspiration](https://www.smps.org/tag/inspiration/)
- [Membership organization rebrand](https://www.smps.org/tag/membership-organization-rebrand/)
- [SMPS rebrand](https://www.smps.org/tag/smps-rebrand/)
- [The Pinnacle Experience](https://www.smps.org/tag/the-pinnacle-experience/)
- [spotlight](https://www.smps.org/tag/spotlight/)
- [Beth Harris](https://www.smps.org/tag/beth-harris/)
- [From the Board](https://www.smps.org/tag/from-the-board/)
- [Giving Thanks](https://www.smps.org/tag/giving-thanks/)
- [Christopher Priest](https://www.smps.org/tag/christopher-priest/)
- [guerrilla marketing](https://www.smps.org/tag/guerrilla-marketing/)
- [promotional activity](https://www.smps.org/tag/promotional-activity/)
- [Blueprints](https://www.smps.org/tag/blueprints/)
- [directory](https://www.smps.org/tag/directory/)
- [Domains of Practice](https://www.smps.org/tag/domains-of-practice/)
- [growing](https://www.smps.org/tag/growing/)
- [learning labs](https://www.smps.org/tag/learning-labs/)
- [member benefits](https://www.smps.org/tag/member-benefits/)
- [Amy Graver](https://www.smps.org/tag/amy-graver/)
- [business development](https://www.smps.org/tag/business-development/)
- [client development](https://www.smps.org/tag/client-development/)
- [customer value proposition](https://www.smps.org/tag/customer-value-proposition/)
- [PR](https://www.smps.org/tag/pr/)
- [Public Relations](https://www.smps.org/tag/public-relations/)
- [Strategic](https://www.smps.org/tag/strategic/)
- [annual conference](https://www.smps.org/tag/annual-conference/)
- [chair-elect](https://www.smps.org/tag/chair-elect/)
- [content](https://www.smps.org/tag/content/)
- [future leader](https://www.smps.org/tag/future-leader/)
- [volunteer](https://www.smps.org/tag/volunteer/)
- [communication](https://www.smps.org/tag/communication/)
- [sharing](https://www.smps.org/tag/sharing/)
- [story](https://www.smps.org/tag/story/)
- [amanda smith](https://www.smps.org/tag/amanda-smith/)
- [HQ staff](https://www.smps.org/tag/hq-staff/)
- [lauren waldron](https://www.smps.org/tag/lauren-waldron/)
- [new hires](https://www.smps.org/tag/new-hires/)
- [semra ergun](https://www.smps.org/tag/semra-ergun/)
- [involvement](https://www.smps.org/tag/involvement/)
- [opportunities](https://www.smps.org/tag/opportunities/)
- [volunteering](https://www.smps.org/tag/volunteering/)
- [BD](https://www.smps.org/tag/bd/)
- [Friedman](https://www.smps.org/tag/friedman/)
- [introvert](https://www.smps.org/tag/introvert/)
- [succeed](https://www.smps.org/tag/succeed/)
- [Board of Directors](https://www.smps.org/tag/board-of-directors/)
- [Foundation Trustees](https://www.smps.org/tag/foundation-trustees/)
- [leaders](https://www.smps.org/tag/leaders/)
- [client service](https://www.smps.org/tag/client-service/)
- [customer](https://www.smps.org/tag/customer/)
- [missed opportunities](https://www.smps.org/tag/missed-opportunities/)
- [AM&P](https://www.smps.org/tag/amp/)
- [branding](https://www.smps.org/tag/branding/)
- [rebrand](https://www.smps.org/tag/rebrand/)
- [Cheinman](https://www.smps.org/tag/cheinman/)
- [value proposition](https://www.smps.org/tag/value-proposition/)
- [conference](https://www.smps.org/tag/conference/)
- [tips](https://www.smps.org/tag/tips/)
- [best of show](https://www.smps.org/tag/best-of-show/)
- [people's choice](https://www.smps.org/tag/peoples-choice/)
- [2019 CPOY](https://www.smps.org/tag/2019-cpoy/)
- [chapter leadership](https://www.smps.org/tag/chapter-leadership/)
- [Chapter President of the Year](https://www.smps.org/tag/chapter-president-of-the-year/)
- [excellence](https://www.smps.org/tag/excellence/)
- [Rachael Frohardt](https://www.smps.org/tag/rachael-frohardt/)
- [career achievement](https://www.smps.org/tag/career-achievement/)
- [contributor](https://www.smps.org/tag/contributor/)
- [Donna Corlew](https://www.smps.org/tag/donna-corlew/)
- [educator](https://www.smps.org/tag/educator/)
- [leader](https://www.smps.org/tag/leader/)
- [MAA](https://www.smps.org/tag/maa/)
- [mentor](https://www.smps.org/tag/mentor/)
- [relationships](https://www.smps.org/tag/relationships/)
- [role model](https://www.smps.org/tag/role-model/)
- [Weld Coxe Marketing Achievement Award](https://www.smps.org/tag/weld-coxe-marketing-achievement-award/)
- [2019 class of fellows](https://www.smps.org/tag/2019-class-of-fellows/)
- [fellows](https://www.smps.org/tag/fellows/)
- [salisbury](https://www.smps.org/tag/salisbury/)
- [sanford](https://www.smps.org/tag/sanford/)
- [SMPS fellows](https://www.smps.org/tag/smps-fellows/)
- [taub](https://www.smps.org/tag/taub/)
- [thompkins](https://www.smps.org/tag/thompkins/)
- [thurman](https://www.smps.org/tag/thurman/)
- [greater Cincinnati](https://www.smps.org/tag/greater-cincinnati/)
- [jennifer danforth](https://www.smps.org/tag/jennifer-danforth/)
- [megan miller](https://www.smps.org/tag/megan-miller/)
- [sfe](https://www.smps.org/tag/sfe/)
- [smps](https://www.smps.org/tag/smps/)
- [society for marketing professional services](https://www.smps.org/tag/society-for-marketing-professional-services/)
- [striving for excellence](https://www.smps.org/tag/striving-for-excellence/)
- [Megan Eby](https://www.smps.org/tag/megan-eby/)
- [proposal coordinator](https://www.smps.org/tag/proposal-coordinator/)
- [why smps](https://www.smps.org/tag/why-smps/)
- [experience](https://www.smps.org/tag/experience/)
- [SMPS Foundation](https://www.smps.org/tag/smps-foundation/)
- [build business 2019](https://www.smps.org/tag/build-business-2019/)
- [engineering news record](https://www.smps.org/tag/engineering-news-record/)
- [enr](https://www.smps.org/tag/enr/)
- [fellows leadership symposium](https://www.smps.org/tag/fellows-leadership-symposium/)
- [frank lippert](https://www.smps.org/tag/frank-lippert/)
- [interview](https://www.smps.org/tag/interview/)
- [michael geary](https://www.smps.org/tag/michael-geary/)
- [the construction channel](https://www.smps.org/tag/the-construction-channel/)
- [client interviews](https://www.smps.org/tag/client-interviews/)
- [Leslie Blaize](https://www.smps.org/tag/leslie-blaize/)
- [presentation](https://www.smps.org/tag/presentation/)
- [business transformed](https://www.smps.org/tag/business-transformed/)
- [flip the script](https://www.smps.org/tag/flip-the-script/)
- [marketing leadership](https://www.smps.org/tag/marketing-leadership/)
- [2019-2020](https://www.smps.org/tag/2019-2020/)
- [bod](https://www.smps.org/tag/bod/)
- [doug parker](https://www.smps.org/tag/doug-parker/)
- [melissa lutz](https://www.smps.org/tag/melissa-lutz/)
- [board of trustees](https://www.smps.org/tag/board-of-trustees/)
- [brad thurman](https://www.smps.org/tag/brad-thurman/)
- [development](https://www.smps.org/tag/development/)
- [mentoring](https://www.smps.org/tag/mentoring/)
- [delegate](https://www.smps.org/tag/delegate/)
- [empower](https://www.smps.org/tag/empower/)
- [encouragement](https://www.smps.org/tag/encouragement/)
- [feedback](https://www.smps.org/tag/feedback/)
- [influence](https://www.smps.org/tag/influence/)
- [positivity](https://www.smps.org/tag/positivity/)
- [thank you](https://www.smps.org/tag/thank-you/)
- [Kyle Veater](https://www.smps.org/tag/kyle-veater/)
- [resource-sharing](https://www.smps.org/tag/resource-sharing/)
- [teamwork](https://www.smps.org/tag/teamwork/)
- [martech](https://www.smps.org/tag/martech/)
- [Neuropsychology](https://www.smps.org/tag/neuropsychology/)
- [Pull Marketing](https://www.smps.org/tag/pull-marketing/)
- [resources](https://www.smps.org/tag/resources/)
- [success](https://www.smps.org/tag/success/)
- [analytics](https://www.smps.org/tag/analytics/)
- [baselines](https://www.smps.org/tag/baselines/)
- [goals](https://www.smps.org/tag/goals/)
- [measurements](https://www.smps.org/tag/measurements/)
- [metrics](https://www.smps.org/tag/metrics/)
- [share smps](https://www.smps.org/tag/share-smps/)
- [sigstr](https://www.smps.org/tag/sigstr/)
- [process](https://www.smps.org/tag/process/)
- [a/e/c](https://www.smps.org/tag/a-e-c/)
- [future of marketing](https://www.smps.org/tag/future-of-marketing/)
- [marketing 2022](https://www.smps.org/tag/marketing-2022/)
- [scott butcher](https://www.smps.org/tag/scott-butcher/)
- [client](https://www.smps.org/tag/client/)
- [problem solving](https://www.smps.org/tag/problem-solving/)
- [services](https://www.smps.org/tag/services/)
- [discovery](https://www.smps.org/tag/discovery/)
- [gifts](https://www.smps.org/tag/gifts/)
- [passion](https://www.smps.org/tag/passion/)
- [strengths](https://www.smps.org/tag/strengths/)
- [uniqueness](https://www.smps.org/tag/uniqueness/)
- [future of aec](https://www.smps.org/tag/future-of-aec/)
- [marketing survey](https://www.smps.org/tag/marketing-survey/)
- [change](https://www.smps.org/tag/change/)
- [donation](https://www.smps.org/tag/donation/)
- [empathy](https://www.smps.org/tag/empathy/)
- [impact](https://www.smps.org/tag/impact/)
- [kindness](https://www.smps.org/tag/kindness/)
- [year-end giving](https://www.smps.org/tag/year-end-giving/)
- [connect](https://www.smps.org/tag/connect/)
- [experience design](https://www.smps.org/tag/experience-design/)
- [partners](https://www.smps.org/tag/partners/)
- [strategy](https://www.smps.org/tag/strategy/)
- [CRM](https://www.smps.org/tag/crm/)
- [declutter](https://www.smps.org/tag/declutter/)
- [efficiency](https://www.smps.org/tag/efficiency/)
- [productivity](https://www.smps.org/tag/productivity/)
- [focus](https://www.smps.org/tag/focus/)
- [goal setting](https://www.smps.org/tag/goal-setting/)
- [long-term goals](https://www.smps.org/tag/long-term-goals/)
- [milestones](https://www.smps.org/tag/milestones/)
- [scheduling](https://www.smps.org/tag/scheduling/)
- [short-term goals](https://www.smps.org/tag/short-term-goals/)
- [credibility](https://www.smps.org/tag/credibility/)
- [goal](https://www.smps.org/tag/goal/)
- [journey](https://www.smps.org/tag/journey/)
- [practice](https://www.smps.org/tag/practice/)
- [study](https://www.smps.org/tag/study/)
- [Uniqueka Walcott](https://www.smps.org/tag/uniqueka-walcott/)
- [survey](https://www.smps.org/tag/survey/)
- [trends](https://www.smps.org/tag/trends/)
- [AEC](https://www.smps.org/tag/aec/)
- [outcomes](https://www.smps.org/tag/outcomes/)
- [owners survey](https://www.smps.org/tag/owners-survey/)
- [board service](https://www.smps.org/tag/board-service/)
- [Society board](https://www.smps.org/tag/society-board/)
- [brevity](https://www.smps.org/tag/brevity/)
- [revitalize](https://www.smps.org/tag/revitalize/)
- [company page](https://www.smps.org/tag/company-page/)
- [LinkedIn](https://www.smps.org/tag/linkedin/)
- [SMPS Marketer](https://www.smps.org/tag/smps-marketer/)
- [social media](https://www.smps.org/tag/social-media/)
- [tool](https://www.smps.org/tag/tool/)
- [collaborate](https://www.smps.org/tag/collaborate/)
- [competitive nature](https://www.smps.org/tag/competitive-nature/)
- [Kathleen Porter](https://www.smps.org/tag/kathleen-porter/)
- [Lavellee Brensigner Architects](https://www.smps.org/tag/lavellee-brensigner-architects/)
- [budget](https://www.smps.org/tag/budget/)
- [business development objectives](https://www.smps.org/tag/business-development-objectives/)
- [go/no-go](https://www.smps.org/tag/go-no-go/)
- [marketing objectives](https://www.smps.org/tag/marketing-objectives/)
- [performance](https://www.smps.org/tag/performance/)
- [post-event debrief](https://www.smps.org/tag/post-event-debrief/)
- [trade shows](https://www.smps.org/tag/trade-shows/)
- [value](https://www.smps.org/tag/value/)
- [advances](https://www.smps.org/tag/advances/)
- [initiatives](https://www.smps.org/tag/initiatives/)
- [update](https://www.smps.org/tag/update/)
- [Call for Applications](https://www.smps.org/tag/call-for-applications/)
- [lead](https://www.smps.org/tag/lead/)
- [society leader](https://www.smps.org/tag/society-leader/)
- [projects](https://www.smps.org/tag/projects/)
- [stand out](https://www.smps.org/tag/stand-out/)
- [writing](https://www.smps.org/tag/writing/)
- [agenda](https://www.smps.org/tag/agenda/)
- [effective leaders](https://www.smps.org/tag/effective-leaders/)
- [leading meetings](https://www.smps.org/tag/leading-meetings/)
- [meeting](https://www.smps.org/tag/meeting/)
- [3D printing](https://www.smps.org/tag/3d-printing/)
- [AI](https://www.smps.org/tag/ai/)
- [artificial intelligence](https://www.smps.org/tag/artificial-intelligence/)
- [augmented reality](https://www.smps.org/tag/augmented-reality/)
- [cloud](https://www.smps.org/tag/cloud/)
- [digital](https://www.smps.org/tag/digital/)
- [Internet](https://www.smps.org/tag/internet/)
- [technology](https://www.smps.org/tag/technology/)
- [transformation](https://www.smps.org/tag/transformation/)
- [virtual reality](https://www.smps.org/tag/virtual-reality/)
- [crisis communication](https://www.smps.org/tag/crisis-communication/)
- [crisis management](https://www.smps.org/tag/crisis-management/)
- [online learning](https://www.smps.org/tag/online-learning/)
- [remote](https://www.smps.org/tag/remote/)
- [virtual](https://www.smps.org/tag/virtual/)
- [wfh](https://www.smps.org/tag/wfh/)
- [management](https://www.smps.org/tag/management/)
- [remote teams](https://www.smps.org/tag/remote-teams/)
- [chief growth officer](https://www.smps.org/tag/chief-growth-officer/)
- [marci thompson](https://www.smps.org/tag/marci-thompson/)
- [crisis](https://www.smps.org/tag/crisis/)
- [intention](https://www.smps.org/tag/intention/)
- [life](https://www.smps.org/tag/life/)
- [reflection](https://www.smps.org/tag/reflection/)
- [Sally Clark](https://www.smps.org/tag/sally-clark/)
- [be there](https://www.smps.org/tag/be-there/)
- [community](https://www.smps.org/tag/community/)
- [helping](https://www.smps.org/tag/helping/)
- [reach out](https://www.smps.org/tag/reach-out/)
- [resiliency](https://www.smps.org/tag/resiliency/)
- [benefits](https://www.smps.org/tag/benefits/)
- [celebrate](https://www.smps.org/tag/celebrate/)
- [national volunteer week](https://www.smps.org/tag/national-volunteer-week/)
- [service](https://www.smps.org/tag/service/)
- [showcase](https://www.smps.org/tag/showcase/)
- [volunteer story](https://www.smps.org/tag/volunteer-story/)
- [why volunteer?](https://www.smps.org/tag/why-volunteer/)
- [customer engagement](https://www.smps.org/tag/customer-engagement/)
- [data](https://www.smps.org/tag/data/)
- [digital transformation](https://www.smps.org/tag/digital-transformation/)
- [expectations](https://www.smps.org/tag/expectations/)
- [business environment](https://www.smps.org/tag/business-environment/)
- [chapter leadership symposium](https://www.smps.org/tag/chapter-leadership-symposium/)
- [coronavirus](https://www.smps.org/tag/coronavirus/)
- [financial impacts](https://www.smps.org/tag/financial-impacts/)
- [nominations & elections](https://www.smps.org/tag/nominations-elections/)
- [Pivot & Focus](https://www.smps.org/tag/pivot-focus/)
- [channels](https://www.smps.org/tag/channels/)
- [Facebook](https://www.smps.org/tag/facebook/)
- [followers](https://www.smps.org/tag/followers/)
- [Instagram](https://www.smps.org/tag/instagram/)
- [organic social](https://www.smps.org/tag/organic-social/)
- [video](https://www.smps.org/tag/video/)
- [SMPS board of directors](https://www.smps.org/tag/smps-board-of-directors/)
- [SMPS Foundation trustees](https://www.smps.org/tag/smps-foundation-trustees/)
- [volunteer leadership](https://www.smps.org/tag/volunteer-leadership/)
- [editing](https://www.smps.org/tag/editing/)
- [proofreading](https://www.smps.org/tag/proofreading/)
- [team writing](https://www.smps.org/tag/team-writing/)
- [writing process](https://www.smps.org/tag/writing-process/)
- [connected](https://www.smps.org/tag/connected/)
- [construction project](https://www.smps.org/tag/construction-project/)
- [culture](https://www.smps.org/tag/culture/)
- [ideals](https://www.smps.org/tag/ideals/)
- [organization](https://www.smps.org/tag/organization/)
- [principles](https://www.smps.org/tag/principles/)
- [purpose](https://www.smps.org/tag/purpose/)
- [strategic planning](https://www.smps.org/tag/strategic-planning/)
- [disruption](https://www.smps.org/tag/disruption/)
- [open](https://www.smps.org/tag/open/)
- [pivot](https://www.smps.org/tag/pivot/)
- [restart](https://www.smps.org/tag/restart/)
- [shift](https://www.smps.org/tag/shift/)
- [2020 Class of Fellows](https://www.smps.org/tag/2020-class-of-fellows/)
- [Class of Fellows](https://www.smps.org/tag/class-of-fellows/)
- [New Class of Fellows](https://www.smps.org/tag/new-class-of-fellows/)
- [decision-making](https://www.smps.org/tag/decision-making/)
- [digital marketing](https://www.smps.org/tag/digital-marketing/)
- [Marketer journal](https://www.smps.org/tag/marketer-journal/)
- [Marketer Must Reads](https://www.smps.org/tag/marketer-must-reads/)
- [podcasts](https://www.smps.org/tag/podcasts/)
- [summer reading](https://www.smps.org/tag/summer-reading/)
- [team interactions](https://www.smps.org/tag/team-interactions/)
- [association members](https://www.smps.org/tag/association-members/)
- [challenges](https://www.smps.org/tag/challenges/)
- [value of membership](https://www.smps.org/tag/value-of-membership/)
- [Mike Plotnick](https://www.smps.org/tag/mike-plotnick/)
- [shortlist](https://www.smps.org/tag/shortlist/)
- [words](https://www.smps.org/tag/words/)
- [words matter](https://www.smps.org/tag/words-matter/)
- [conversation](https://www.smps.org/tag/conversation/)
- [dialogue](https://www.smps.org/tag/dialogue/)
- [diversity](https://www.smps.org/tag/diversity/)
- [equality](https://www.smps.org/tag/equality/)
- [inclusion](https://www.smps.org/tag/inclusion/)
- [Kim Thompkins](https://www.smps.org/tag/kim-thompkins/)
- [future](https://www.smps.org/tag/future/)
- [program](https://www.smps.org/tag/program/)
- [promise](https://www.smps.org/tag/promise/)
- [sell](https://www.smps.org/tag/sell/)
- [Tami Hausman](https://www.smps.org/tag/tami-hausman/)
- [terms](https://www.smps.org/tag/terms/)
- [thought leadership](https://www.smps.org/tag/thought-leadership/)
- [acceptance](https://www.smps.org/tag/acceptance/)
- [adversity](https://www.smps.org/tag/adversity/)
- [authenticity](https://www.smps.org/tag/authenticity/)
- [Damion Morris](https://www.smps.org/tag/damion-morris/)
- [struggle](https://www.smps.org/tag/struggle/)
- [superpower](https://www.smps.org/tag/superpower/)
- [client data](https://www.smps.org/tag/client-data/)
- [client experience](https://www.smps.org/tag/client-experience/)
- [client feedback](https://www.smps.org/tag/client-feedback/)
- [employee workshop](https://www.smps.org/tag/employee-workshop/)
- [engagement](https://www.smps.org/tag/engagement/)
- [Janki DePalma](https://www.smps.org/tag/janki-depalma/)
- [partner](https://www.smps.org/tag/partner/)
- [project success planning](https://www.smps.org/tag/project-success-planning/)
- [stakeholders](https://www.smps.org/tag/stakeholders/)
- [trusted](https://www.smps.org/tag/trusted/)
- [active](https://www.smps.org/tag/active/)
- [care](https://www.smps.org/tag/care/)
- [Mike Wagner](https://www.smps.org/tag/mike-wagner/)
- [network](https://www.smps.org/tag/network/)
- [unemployment](https://www.smps.org/tag/unemployment/)
- [customer experience](https://www.smps.org/tag/customer-experience/)
- [CX](https://www.smps.org/tag/cx/)
- [execution](https://www.smps.org/tag/execution/)
- [firmwide CX](https://www.smps.org/tag/firmwide-cx/)
- [Ida Cheinman](https://www.smps.org/tag/ida-cheinman/)
- [implementation](https://www.smps.org/tag/implementation/)
- [marketing's role](https://www.smps.org/tag/marketings-role/)
- [strategies](https://www.smps.org/tag/strategies/)
- [connections](https://www.smps.org/tag/connections/)
- [growth](https://www.smps.org/tag/growth/)
- [involved](https://www.smps.org/tag/involved/)
- [lunch and learn](https://www.smps.org/tag/lunch-and-learn/)
- [mindset](https://www.smps.org/tag/mindset/)
- [skills](https://www.smps.org/tag/skills/)
- [take charge](https://www.smps.org/tag/take-charge/)
- [Tina Myers](https://www.smps.org/tag/tina-myers/)
- [Kim Ades](https://www.smps.org/tag/kim-ades/)
- [successes](https://www.smps.org/tag/successes/)
- [thinking](https://www.smps.org/tag/thinking/)
- [traps](https://www.smps.org/tag/traps/)
- [annual meeting](https://www.smps.org/tag/annual-meeting/)
- [COVID-19 pandemic](https://www.smps.org/tag/covid-19-pandemic/)
- [economic recession](https://www.smps.org/tag/economic-recession/)
- [equity](https://www.smps.org/tag/equity/)
- [justice](https://www.smps.org/tag/justice/)
- [racial diversity](https://www.smps.org/tag/racial-diversity/)
- [review](https://www.smps.org/tag/review/)
- [vision](https://www.smps.org/tag/vision/)
- [change-maker](https://www.smps.org/tag/change-maker/)
- [initiative](https://www.smps.org/tag/initiative/)
- [opportunity](https://www.smps.org/tag/opportunity/)
- [own it](https://www.smps.org/tag/own-it/)
- [positive](https://www.smps.org/tag/positive/)
- [president](https://www.smps.org/tag/president/)
- [transform](https://www.smps.org/tag/transform/)
- [checking in](https://www.smps.org/tag/checking-in/)
- [clients](https://www.smps.org/tag/clients/)
- [Howard J. Wolff](https://www.smps.org/tag/howard-j-wolff/)
- [content marketing](https://www.smps.org/tag/content-marketing/)
- [groundwork](https://www.smps.org/tag/groundwork/)
- [rethinking](https://www.smps.org/tag/rethinking/)
- [systems](https://www.smps.org/tag/systems/)
- [unexpected](https://www.smps.org/tag/unexpected/)
- [COVID-19](https://www.smps.org/tag/covid-19/)
- [executive summary](https://www.smps.org/tag/executive-summary/)
- [operations](https://www.smps.org/tag/operations/)
- [racial justice](https://www.smps.org/tag/racial-justice/)
- [SMPS Advances](https://www.smps.org/tag/smps-advances/)
- [strategic plan](https://www.smps.org/tag/strategic-plan/)
- [Donald Butchko](https://www.smps.org/tag/donald-butchko/)
- [rethink](https://www.smps.org/tag/rethink/)
- [generosity](https://www.smps.org/tag/generosity/)
- [grace](https://www.smps.org/tag/grace/)
- [heart](https://www.smps.org/tag/heart/)
- [judging](https://www.smps.org/tag/judging/)
- [love](https://www.smps.org/tag/love/)
- [polarized](https://www.smps.org/tag/polarized/)
- [design](https://www.smps.org/tag/design/)
- [facts](https://www.smps.org/tag/facts/)
- [figures](https://www.smps.org/tag/figures/)
- [Mallory Horshaw](https://www.smps.org/tag/mallory-horshaw/)
- [market](https://www.smps.org/tag/market/)
- [occupant studies](https://www.smps.org/tag/occupant-studies/)
- [FSMPS](https://www.smps.org/tag/fsmps/)
- [Looking Forward](https://www.smps.org/tag/looking-forward/)
- [move forward](https://www.smps.org/tag/move-forward/)
- [pandemic](https://www.smps.org/tag/pandemic/)
- [President's Message](https://www.smps.org/tag/presidents-message/)
- [reinvent](https://www.smps.org/tag/reinvent/)
- [environmental impact](https://www.smps.org/tag/environmental-impact/)
- [increased time](https://www.smps.org/tag/increased-time/)
- [Kathy Nanowski](https://www.smps.org/tag/kathy-nanowski/)
- [negative](https://www.smps.org/tag/negative/)
- [stronger bonds](https://www.smps.org/tag/stronger-bonds/)
- [virtual interviews](https://www.smps.org/tag/virtual-interviews/)
- [work-life balance](https://www.smps.org/tag/work-life-balance/)
- [advocacy](https://www.smps.org/tag/advocacy/)
- [advocate](https://www.smps.org/tag/advocate/)
- [awareness](https://www.smps.org/tag/awareness/)
- [client journey](https://www.smps.org/tag/client-journey/)
- [leads](https://www.smps.org/tag/leads/)
- [loyal supporters](https://www.smps.org/tag/loyal-supporters/)
- [loyalty](https://www.smps.org/tag/loyalty/)
- [Loyalty Ladder](https://www.smps.org/tag/loyalty-ladder/)
- [measurement](https://www.smps.org/tag/measurement/)
- [prospects](https://www.smps.org/tag/prospects/)
- [relationship levels](https://www.smps.org/tag/relationship-levels/)
- [trust](https://www.smps.org/tag/trust/)
- [chapter](https://www.smps.org/tag/chapter/)
- [compensation](https://www.smps.org/tag/compensation/)
- [learn](https://www.smps.org/tag/learn/)
- [meetups](https://www.smps.org/tag/meetups/)
- [networking](https://www.smps.org/tag/networking/)
- [pandemic influence](https://www.smps.org/tag/pandemic-influence/)
- [peers](https://www.smps.org/tag/peers/)
- [professional life](https://www.smps.org/tag/professional-life/)
- [reflecting](https://www.smps.org/tag/reflecting/)
- [support](https://www.smps.org/tag/support/)
- [time](https://www.smps.org/tag/time/)
- [tools](https://www.smps.org/tag/tools/)
- [attitude](https://www.smps.org/tag/attitude/)
- [blueprint](https://www.smps.org/tag/blueprint/)
- [drive performance](https://www.smps.org/tag/drive-performance/)
- [energize](https://www.smps.org/tag/energize/)
- [keynote](https://www.smps.org/tag/keynote/)
- [Mark Schulman](https://www.smps.org/tag/mark-schulman/)
- [rock-star mindset](https://www.smps.org/tag/rock-star-mindset/)
- [actor](https://www.smps.org/tag/actor/)
- [adjust](https://www.smps.org/tag/adjust/)
- [Broadcasting Brilliance](https://www.smps.org/tag/broadcasting-brilliance/)
- [Build Business keynoter](https://www.smps.org/tag/build-business-keynoter/)
- [coach](https://www.smps.org/tag/coach/)
- [comedian](https://www.smps.org/tag/comedian/)
- [Kim Coles](https://www.smps.org/tag/kim-coles/)
- [life lessons](https://www.smps.org/tag/life-lessons/)
- [power](https://www.smps.org/tag/power/)
- [signature story](https://www.smps.org/tag/signature-story/)
- [speaker](https://www.smps.org/tag/speaker/)
- [technique](https://www.smps.org/tag/technique/)
- [Black Lives Matter](https://www.smps.org/tag/black-lives-matter/)
- [challenge](https://www.smps.org/tag/challenge/)
- [come together](https://www.smps.org/tag/come-together/)
- [matter](https://www.smps.org/tag/matter/)
- [overcome](https://www.smps.org/tag/overcome/)
- [protect](https://www.smps.org/tag/protect/)
- [racism](https://www.smps.org/tag/racism/)
- [Rhonda Bolding](https://www.smps.org/tag/rhonda-bolding/)
- [sheltered](https://www.smps.org/tag/sheltered/)
- [together](https://www.smps.org/tag/together/)
- [unconscious bias](https://www.smps.org/tag/unconscious-bias/)
- [adapt](https://www.smps.org/tag/adapt/)
- [agile](https://www.smps.org/tag/agile/)
- [lean marketing](https://www.smps.org/tag/lean-marketing/)
- [market research](https://www.smps.org/tag/market-research/)
- [plan](https://www.smps.org/tag/plan/)
- [reduce risk](https://www.smps.org/tag/reduce-risk/)
- [reducing waste](https://www.smps.org/tag/reducing-waste/)
- [unpredictable](https://www.smps.org/tag/unpredictable/)
- [governing](https://www.smps.org/tag/governing/)
- [move](https://www.smps.org/tag/move/)
- [A/E/C firms](https://www.smps.org/tag/a-e-c-firms/)
- [assertive](https://www.smps.org/tag/assertive/)
- [confident](https://www.smps.org/tag/confident/)
- [consultant](https://www.smps.org/tag/consultant/)
- [Erin Bettison Rapp](https://www.smps.org/tag/erin-bettison-rapp/)
- [invest in yourself](https://www.smps.org/tag/invest-in-yourself/)
- [video projects](https://www.smps.org/tag/video-projects/)
- [communicator](https://www.smps.org/tag/communicator/)
- [innovator](https://www.smps.org/tag/innovator/)
- [Society's Highest Honor](https://www.smps.org/tag/societys-highest-honor/)
- [chapter operations](https://www.smps.org/tag/chapter-operations/)
- [communications](https://www.smps.org/tag/communications/)
- [fiscal health](https://www.smps.org/tag/fiscal-health/)
- [Michelle Erste](https://www.smps.org/tag/michelle-erste/)
- [SMPS Atlanta](https://www.smps.org/tag/smps-atlanta/)
- ["Shake Things Up"](https://www.smps.org/tag/shake-things-up/)
- [Grand Prize Chapter](https://www.smps.org/tag/grand-prize-chapter/)
- [membership growth](https://www.smps.org/tag/membership-growth/)
- [SMPS Boston](https://www.smps.org/tag/smps-boston/)
- [planting](https://www.smps.org/tag/planting/)
- [season](https://www.smps.org/tag/season/)
- [survive](https://www.smps.org/tag/survive/)
- [thrive](https://www.smps.org/tag/thrive/)
- [uncertainty](https://www.smps.org/tag/uncertainty/)
- [American dream](https://www.smps.org/tag/american-dream/)
- [Chinese American](https://www.smps.org/tag/chinese-american/)
- [conflicting messages](https://www.smps.org/tag/conflicting-messages/)
- [Joy Woo](https://www.smps.org/tag/joy-woo/)
- [respect](https://www.smps.org/tag/respect/)
- [step up](https://www.smps.org/tag/step-up/)
- [work](https://www.smps.org/tag/work/)
- [competitive advantage](https://www.smps.org/tag/competitive-advantage/)
- [conversation skills](https://www.smps.org/tag/conversation-skills/)
- [relationship development](https://www.smps.org/tag/relationship-development/)
- [Sarah Wortman](https://www.smps.org/tag/sarah-wortman/)
- [videoconferencing](https://www.smps.org/tag/videoconferencing/)
- [virtual training](https://www.smps.org/tag/virtual-training/)
- [Alicia Mojica Washington](https://www.smps.org/tag/alicia-mojica-washington/)
- [being yourself](https://www.smps.org/tag/being-yourself/)
- [bias](https://www.smps.org/tag/bias/)
- [different](https://www.smps.org/tag/different/)
- [discomfort](https://www.smps.org/tag/discomfort/)
- [discrimination](https://www.smps.org/tag/discrimination/)
- [fought](https://www.smps.org/tag/fought/)
- [microaggression](https://www.smps.org/tag/microaggression/)
- [privilege](https://www.smps.org/tag/privilege/)
- [stood up](https://www.smps.org/tag/stood-up/)
- [strength](https://www.smps.org/tag/strength/)
- [take a stand](https://www.smps.org/tag/take-a-stand/)
- [body](https://www.smps.org/tag/body/)
- [essential](https://www.smps.org/tag/essential/)
- [first things first](https://www.smps.org/tag/first-things-first/)
- [inverted pyramid](https://www.smps.org/tag/inverted-pyramid/)
- [journalist](https://www.smps.org/tag/journalist/)
- [Leslie Panfil](https://www.smps.org/tag/leslie-panfil/)
- [newspaper](https://www.smps.org/tag/newspaper/)
- [space constraints](https://www.smps.org/tag/space-constraints/)
- [storytelling](https://www.smps.org/tag/storytelling/)
- [tail](https://www.smps.org/tag/tail/)
- [cultivate](https://www.smps.org/tag/cultivate/)
- [gratitude](https://www.smps.org/tag/gratitude/)
- [habit](https://www.smps.org/tag/habit/)
- [live in gratitude](https://www.smps.org/tag/live-in-gratitude/)
- [reflect](https://www.smps.org/tag/reflect/)
- [tough](https://www.smps.org/tag/tough/)
- [transparency](https://www.smps.org/tag/transparency/)
- [Certified Professional Services Marketer](https://www.smps.org/tag/certified-professional-services-marketer/)
- [confidence](https://www.smps.org/tag/confidence/)
- [knowledge](https://www.smps.org/tag/knowledge/)
- [Make the Most of Your Membership](https://www.smps.org/tag/make-the-most-of-your-membership/)
- [professional development](https://www.smps.org/tag/professional-development/)
- [recognizes expertise](https://www.smps.org/tag/recognizes-expertise/)
- [borderless](https://www.smps.org/tag/borderless/)
- [cost savings](https://www.smps.org/tag/cost-savings/)
- [Dean Lincoln Hyers](https://www.smps.org/tag/dean-lincoln-hyers/)
- [equal playing field](https://www.smps.org/tag/equal-playing-field/)
- [hybrid](https://www.smps.org/tag/hybrid/)
- [Pete Machalek](https://www.smps.org/tag/pete-machalek/)
- [save time](https://www.smps.org/tag/save-time/)
- [screen presence](https://www.smps.org/tag/screen-presence/)
- [Dana Lancour](https://www.smps.org/tag/dana-lancour/)
- [member voices](https://www.smps.org/tag/member-voices/)
- [resilience](https://www.smps.org/tag/resilience/)
- [marketing planning](https://www.smps.org/tag/marketing-planning/)
- [planning](https://www.smps.org/tag/planning/)
- [task force](https://www.smps.org/tag/task-force/)
- [case studies](https://www.smps.org/tag/case-studies/)
- [board meetings](https://www.smps.org/tag/board-meetings/)
- [market trends](https://www.smps.org/tag/market-trends/)
- [client referrals](https://www.smps.org/tag/client-referrals/)
- [Black History Month](https://www.smps.org/tag/black-history-month/)
- [SMPS leadership](https://www.smps.org/tag/smps-leadership/)
- [society leadership](https://www.smps.org/tag/society-leadership/)
- [ambition in motion](https://www.smps.org/tag/ambition-in-motion/)
- [horizontal mentorship](https://www.smps.org/tag/horizontal-mentorship/)
- [mentorship](https://www.smps.org/tag/mentorship/)
- [celebrating women](https://www.smps.org/tag/celebrating-women/)
- [herstory](https://www.smps.org/tag/herstory/)
- [international women's day](https://www.smps.org/tag/international-womens-day/)
- [pivot and focus](https://www.smps.org/tag/pivot-and-focus/)
- [women in aec](https://www.smps.org/tag/women-in-aec/)
- [women in business development](https://www.smps.org/tag/women-in-business-development/)
- [women in marketing](https://www.smps.org/tag/women-in-marketing/)
- [women's history month](https://www.smps.org/tag/womens-history-month/)
- [aec business development](https://www.smps.org/tag/aec-business-development/)
- [aec marketing](https://www.smps.org/tag/aec-marketing/)
- [build business experiences](https://www.smps.org/tag/build-business-experiences/)
- [the build business value](https://www.smps.org/tag/the-build-business-value/)
- [dei](https://www.smps.org/tag/dei/)
- [racial equality](https://www.smps.org/tag/racial-equality/)
- [diversity and inclusion](https://www.smps.org/tag/diversity-and-inclusion/)
- [diversity differentiator](https://www.smps.org/tag/diversity-differentiator/)
- [procurement](https://www.smps.org/tag/procurement/)
- [#stopasianhate](https://www.smps.org/tag/stopasianhate/)
- [CJ McClanahan](https://www.smps.org/tag/cj-mcclanahan/)
- [career advice](https://www.smps.org/tag/career-advice/)
- [Society news](https://www.smps.org/tag/society-news/)
- [Build Business 2021](https://www.smps.org/tag/build-business-2021/)
- [Recognition](https://www.smps.org/tag/recognition/)
- [Paula Stamp](https://www.smps.org/tag/paula-stamp/)
- [SMPS careers](https://www.smps.org/tag/smps-careers/)
- [SMPS HQ](https://www.smps.org/tag/smps-hq/)
- [2021 class of fellows](https://www.smps.org/tag/2021-class-of-fellows/)
- [Barbara Shuck](https://www.smps.org/tag/barbara-shuck/)
- [Thy Daniels](https://www.smps.org/tag/thy-daniels/)
- [Bonin Bough](https://www.smps.org/tag/bonin-bough/)
- [SMPS conference](https://www.smps.org/tag/smps-conference/)
- [Angie Cole](https://www.smps.org/tag/angie-cole/)
- [June 2021 Marketer](https://www.smps.org/tag/june-2021-marketer/)
- [Bethany Smith](https://www.smps.org/tag/bethany-smith/)
- [Jaime Clark](https://www.smps.org/tag/jaime-clark/)
- [mindfulness](https://www.smps.org/tag/mindfulness/)
- [Client Audiences](https://www.smps.org/tag/client-audiences/)
- [Michael Reilly](https://www.smps.org/tag/michael-reilly/)
- [Tom Smith](https://www.smps.org/tag/tom-smith/)
- [Weld Coxe MAA](https://www.smps.org/tag/weld-coxe-maa/)
- [Katherine DeMercurio](https://www.smps.org/tag/katherine-demercurio/)
- [Nichole Petersen](https://www.smps.org/tag/nichole-petersen/)
- [SMPS Connecticut](https://www.smps.org/tag/smps-connecticut/)
- [SMPS New York](https://www.smps.org/tag/smps-new-york/)
- [Grand-Prize Chapter Winner](https://www.smps.org/tag/grand-prize-chapter-winner/)
- [Pivot & Focus Chapter Awards](https://www.smps.org/tag/pivot-focus-chapter-awards/)
- [Shannon Stewart](https://www.smps.org/tag/shannon-stewart/)
- [SMPS Inland Empire](https://www.smps.org/tag/smps-inland-empire/)
- [Ruth Hunter-Hill](https://www.smps.org/tag/ruth-hunter-hill/)
- [Asheya Warren](https://www.smps.org/tag/asheya-warren/)
- [DEI task force](https://www.smps.org/tag/dei-task-force/)
- [Michael V. Geary](https://www.smps.org/tag/michael-v-geary/)
- [Kim Pipkin](https://www.smps.org/tag/kim-pipkin/)
- [SMPS member](https://www.smps.org/tag/smps-member/)
- [August 2021 Marketer](https://www.smps.org/tag/august-2021-marketer/)
- [best practices](https://www.smps.org/tag/best-practices/)
- [Jennifer Van Vleet](https://www.smps.org/tag/jennifer-van-vleet/)
- [marketers](https://www.smps.org/tag/marketers/)
- [Christina Beaird](https://www.smps.org/tag/christina-beaird/)
- [creativity](https://www.smps.org/tag/creativity/)
- [Carla Johnson](https://www.smps.org/tag/carla-johnson/)
- [collaboration](https://www.smps.org/tag/collaboration/)
- [2021-22 board of directors](https://www.smps.org/tag/2021-22-board-of-directors/)
- [2021-22 board of trustees](https://www.smps.org/tag/2021-22-board-of-trustees/)
- [Bernice Bako](https://www.smps.org/tag/bernice-bako/)
- [Julio Santos](https://www.smps.org/tag/julio-santos/)
- [National Hispanic American Heritage Month](https://www.smps.org/tag/national-hispanic-american-heritage-month/)
- [director of marketing](https://www.smps.org/tag/director-of-marketing/)
- [Nandi Rice](https://www.smps.org/tag/nandi-rice/)
- [SMPS HQ news](https://www.smps.org/tag/smps-hq-news/)
- [SMPS HQ staff](https://www.smps.org/tag/smps-hq-staff/)
- [Andrea Goodwin](https://www.smps.org/tag/andrea-goodwin/)
- [scholarship fund](https://www.smps.org/tag/scholarship-fund/)
- [SMPS Foundation president](https://www.smps.org/tag/smps-foundation-president/)
- [Sterling Stevens](https://www.smps.org/tag/sterling-stevens/)
- [Christine Chirichella](https://www.smps.org/tag/christine-chirichella/)
- [Thomas E. Smith](https://www.smps.org/tag/thomas-e-smith/)
- [Andrea Belk Olson](https://www.smps.org/tag/andrea-belk-olson/)
- [October 2021 Marketer](https://www.smps.org/tag/october-2021-marketer/)
- [Patricia Romboletti](https://www.smps.org/tag/patricia-romboletti/)
- [Michael T. Buell](https://www.smps.org/tag/michael-t-buell/)
- [2021 learning opportunities](https://www.smps.org/tag/2021-learning-opportunities/)
- [conferences](https://www.smps.org/tag/conferences/)
- [townhalls](https://www.smps.org/tag/townhalls/)
- [webinars](https://www.smps.org/tag/webinars/)
- [December 2021 Marketer](https://www.smps.org/tag/december-2021-marketer/)
- [globalization](https://www.smps.org/tag/globalization/)
- [international business](https://www.smps.org/tag/international-business/)
- [Pete Kienle](https://www.smps.org/tag/pete-kienle/)
- [Lindsay Young](https://www.smps.org/tag/lindsay-young/)
- [2021 people's choice award](https://www.smps.org/tag/2021-peoples-choice-award/)
- [EXP](https://www.smps.org/tag/exp/)
- [2021 best of show](https://www.smps.org/tag/2021-best-of-show/)
- [JE Dunn Construction](https://www.smps.org/tag/je-dunn-construction/)
- [Antonio Payne](https://www.smps.org/tag/antonio-payne/)
- [Kimberly Wybenga](https://www.smps.org/tag/kimberly-wybenga/)
- [SMPS membership](https://www.smps.org/tag/smps-membership/)
- [Kleinschmidt Associates](https://www.smps.org/tag/kleinschmidt-associates/)
- [Russ Sanford](https://www.smps.org/tag/russ-sanford/)
- [Wallace Design Collective](https://www.smps.org/tag/wallace-design-collective/)
- [February 2022 Marketer](https://www.smps.org/tag/february-2022-marketer/)
- [Maisha Hagan](https://www.smps.org/tag/maisha-hagan/)
- [recruitment](https://www.smps.org/tag/recruitment/)
- [career](https://www.smps.org/tag/career/)
- [Februrary 2022 Marketer](https://www.smps.org/tag/februrary-2022-marketer/)
- [Angela Kubisky](https://www.smps.org/tag/angela-kubisky/)
- [Krystle English](https://www.smps.org/tag/krystle-english/)
- [Danielle Hilmo](https://www.smps.org/tag/danielle-hilmo/)
- [SMSP member](https://www.smps.org/tag/smsp-member/)
- [2022 class of fellows](https://www.smps.org/tag/2022-class-of-fellows/)
- [regional conferences](https://www.smps.org/tag/regional-conferences/)
- [Nathan Reyna](https://www.smps.org/tag/nathan-reyna/)
- [Pride Month](https://www.smps.org/tag/pride-month/)
- [2022 annual membership meeting](https://www.smps.org/tag/2022-annual-membership-meeting/)
- [SMPS annual membership meeting](https://www.smps.org/tag/smps-annual-membership-meeting/)
- [Jen McGovern](https://www.smps.org/tag/jen-mcgovern/)
- [Katherine Wood](https://www.smps.org/tag/katherine-wood/)
- [Adam Kilbourne](https://www.smps.org/tag/adam-kilbourne/)
- [Leah Boltz](https://www.smps.org/tag/leah-boltz/)
- [member news](https://www.smps.org/tag/member-news/)
- [member spotight](https://www.smps.org/tag/member-spotight/)
- [SMPS board president](https://www.smps.org/tag/smps-board-president/)
- [Holly Bolton](https://www.smps.org/tag/holly-bolton/)
- [Alexandra Brown](https://www.smps.org/tag/alexandra-brown/)
- [Global Diversity Awareness Month](https://www.smps.org/tag/global-diversity-awareness-month/)
- [Vanessa Martinez](https://www.smps.org/tag/vanessa-martinez/)
- [Marketer 2022](https://www.smps.org/tag/marketer-2022/)
- [Marketer October 2022](https://www.smps.org/tag/marketer-october-2022/)
- [Tiffany Rayhbuck](https://www.smps.org/tag/tiffany-rayhbuck/)
- [Julie Witecki](https://www.smps.org/tag/julie-witecki/)
- [Ruth Millward](https://www.smps.org/tag/ruth-millward/)
- [SMPS 50th anniversary](https://www.smps.org/tag/smps-50th-anniversary/)
- [December 2022 Marketer](https://www.smps.org/tag/december-2022-marketer/)
- [Molly DallErta](https://www.smps.org/tag/molly-dallerta/)
- [Hargis](https://www.smps.org/tag/hargis/)
- [marketing communications](https://www.smps.org/tag/marketing-communications/)
- [Rachel Carr](https://www.smps.org/tag/rachel-carr/)
- [SMPS member spotlight](https://www.smps.org/tag/smps-member-spotlight/)
- [Engineers Week 2023](https://www.smps.org/tag/engineers-week-2023/)
- [Hailey Klebe](https://www.smps.org/tag/hailey-klebe/)
- [Kim Groves](https://www.smps.org/tag/kim-groves/)
- [Lynda Herrig](https://www.smps.org/tag/lynda-herrig/)
- [bd workshops](https://www.smps.org/tag/bd-workshops/)
- [workshops](https://www.smps.org/tag/workshops/)
- [Meagan Camp](https://www.smps.org/tag/meagan-camp/)
- [February/March 2023 Marketer](https://www.smps.org/tag/february-march-2023-marketer/)
- [virtual learning](https://www.smps.org/tag/virtual-learning/)
- [SMSP Foundation](https://www.smps.org/tag/smsp-foundation/)
- [Rebecca Custer](https://www.smps.org/tag/rebecca-custer/)
- [Sierra Segrest](https://www.smps.org/tag/sierra-segrest/)
- [CLS](https://www.smps.org/tag/cls/)
- [SMPS publications](https://www.smps.org/tag/smps-publications/)
- [award recipient](https://www.smps.org/tag/award-recipient/)
- [CPY](https://www.smps.org/tag/cpy/)
- [SMPS Foundation news](https://www.smps.org/tag/smps-foundation-news/)
- [From the president](https://www.smps.org/tag/from-the-president/)
- [Construction Inclusion Week](https://www.smps.org/tag/construction-inclusion-week/)
- [Britt-Anya Bursell](https://www.smps.org/tag/britt-anya-bursell/)
- [Janet Lively McCauley](https://www.smps.org/tag/janet-lively-mccauley/)
- [board meeting](https://www.smps.org/tag/board-meeting/)
- [SMPS Fellow](https://www.smps.org/tag/smps-fellow/)
- [Gabe Lett](https://www.smps.org/tag/gabe-lett/)
- [Cricket Robertson](https://www.smps.org/tag/cricket-robertson/)
- [marketing competition](https://www.smps.org/tag/marketing-competition/)
- [marketing awards](https://www.smps.org/tag/marketing-awards/)
- [A/E/C marketing](https://www.smps.org/tag/a-e-c-marketing/)
- [marketing awards for AEC firms](https://www.smps.org/tag/marketing-awards-for-aec-firms/)
- [AEC marketing awards](https://www.smps.org/tag/aec-marketing-awards/)
- [SMPS anniversary](https://www.smps.org/tag/smps-anniversary/)
- [Cecilia Arango](https://www.smps.org/tag/cecilia-arango/)
- [business developer award](https://www.smps.org/tag/business-developer-award/)
- [marketing innovation firm](https://www.smps.org/tag/marketing-innovation-firm/)
- [Women + AEC](https://www.smps.org/tag/women-aec/)
- [SMPS CEO](https://www.smps.org/tag/smps-ceo/)
- [SMPS CEO search](https://www.smps.org/tag/smps-ceo-search/)
- [Maura Howard](https://www.smps.org/tag/maura-howard/)
- [Kelly Reinhardt](https://www.smps.org/tag/kelly-reinhardt/)
- [2024 WCMAA](https://www.smps.org/tag/2024-wcmaa/)
- [2024 MAA](https://www.smps.org/tag/2024-maa/)
- [SMPS awards](https://www.smps.org/tag/smps-awards/)
- [Pearl-Grace Pantaleone](https://www.smps.org/tag/pearl-grace-pantaleone/)
- [Duncan Robertson](https://www.smps.org/tag/duncan-robertson/)
- [2024 Emerging Leader of the Year](https://www.smps.org/tag/2024-emerging-leader-of-the-year/)
- [2024 Marketing Innovation Firm of the Year Award](https://www.smps.org/tag/2024-marketing-innovation-firm-of-the-year-award/)
- [2024 Rising Business Developer of the Year Award](https://www.smps.org/tag/2024-rising-business-developer-of-the-year-award/)
- [Abby Lauck](https://www.smps.org/tag/abby-lauck/)
- [2024 Impact Business Developer of the Year Award](https://www.smps.org/tag/2024-impact-business-developer-of-the-year-award/)
- [Samantha VanSchoick](https://www.smps.org/tag/samantha-vanschoick/)
- [2024 Catalyst Business Developer of the Year Award](https://www.smps.org/tag/2024-catalyst-business-developer-of-the-year-award/)
- [Shannon Brush](https://www.smps.org/tag/shannon-brush/)
- [from the membership](https://www.smps.org/tag/from-the-membership/)
- [Jen Newman](https://www.smps.org/tag/jen-newman/)
- [Nolan Wilds](https://www.smps.org/tag/nolan-wilds/)
- [Weld Coxe](https://www.smps.org/tag/weld-coxe/)
- [SMPS emerging leader of the year](https://www.smps.org/tag/smps-emerging-leader-of-the-year/)
- [SMPS business developer of the year](https://www.smps.org/tag/smps-business-developer-of-the-year/)
- [SMPS marketing innovation firm of the year](https://www.smps.org/tag/smps-marketing-innovation-firm-of-the-year/)
- [Terry Hawley](https://www.smps.org/tag/terry-hawley/)
- [board of directors meeting](https://www.smps.org/tag/board-of-directors-meeting/)
- [SMPS board meeting](https://www.smps.org/tag/smps-board-meeting/)
- [Paula Raymond Stamp](https://www.smps.org/tag/paula-raymond-stamp/)
- [SMPS Foundation Zinsmeyer Scholarship](https://www.smps.org/tag/smps-foundation-zinsmeyer-scholarship/)
- [SMPS scholarship fund](https://www.smps.org/tag/smps-scholarship-fund/)
- [2025 MCAs](https://www.smps.org/tag/2025-mcas/)
- [Emma Parker](https://www.smps.org/tag/emma-parker/)
- [Michele Raftery](https://www.smps.org/tag/michele-raftery/)
- [Clare Kelly](https://www.smps.org/tag/clare-kelly/)
- [SMPS insights](https://www.smps.org/tag/smps-insights/)
- [marketing strategies](https://www.smps.org/tag/marketing-strategies/)
- [sustainability](https://www.smps.org/tag/sustainability/)
- [SMPS board meetings](https://www.smps.org/tag/smps-board-meetings/)
- [Kim McDonough](https://www.smps.org/tag/kim-mcdonough/)
- [SMPS Foundation research](https://www.smps.org/tag/smps-foundation-research/)
- [proposal management](https://www.smps.org/tag/proposal-management/)
- [project pursuits](https://www.smps.org/tag/project-pursuits/)
- [women who inspire](https://www.smps.org/tag/women-who-inspire/)
- [Marci D Thompson](https://www.smps.org/tag/marci-d-thompson/)
- [new CPSMs](https://www.smps.org/tag/new-cpsms/)
- [money matters](https://www.smps.org/tag/money-matters/)
- [chapter best practices](https://www.smps.org/tag/chapter-best-practices/)
- [financial updates](https://www.smps.org/tag/financial-updates/)
- [SMPS Foundation scholarship](https://www.smps.org/tag/smps-foundation-scholarship/)
- [SMPS Foundation Zinsmeyer Scholarship Program](https://www.smps.org/tag/smps-foundation-zinsmeyer-scholarship-program/)
- [Jon Jaeger](https://www.smps.org/tag/jon-jaeger/)
- [Julie Kost](https://www.smps.org/tag/julie-kost/)
- [Kim Castillo](https://www.smps.org/tag/kim-castillo/)
- [Bridget Kraus](https://www.smps.org/tag/bridget-kraus/)
- [Vanessa Yust](https://www.smps.org/tag/vanessa-yust/)
- [scholarship](https://www.smps.org/tag/scholarship/)
- [Yenique Mason](https://www.smps.org/tag/yenique-mason/)
- [Olivia Farquharson](https://www.smps.org/tag/olivia-farquharson/)
- [Catalyst Business Developer of the Year](https://www.smps.org/tag/catalyst-business-developer-of-the-year/)
- [Marty Glaske](https://www.smps.org/tag/marty-glaske/)
- [Emerging Leader of the Year](https://www.smps.org/tag/emerging-leader-of-the-year/)
- [Dacota Griffin](https://www.smps.org/tag/dacota-griffin/)
- [Marketing Innovation Firm of the Year](https://www.smps.org/tag/marketing-innovation-firm-of-the-year/)
- [KW Landscape Architects](https://www.smps.org/tag/kw-landscape-architects/)
- [Valerie Puchades](https://www.smps.org/tag/valerie-puchades/)
- [SMPS certification](https://www.smps.org/tag/smps-certification/)
- [Dr. Paula Raymond Stamp](https://www.smps.org/tag/dr-paula-raymond-stamp/)
- [designations](https://www.smps.org/tag/designations/)
- [Dorothy Verdon](https://www.smps.org/tag/dorothy-verdon/)
- [certified professional services marketers](https://www.smps.org/tag/certified-professional-services-marketers/)
- [SMPS CPSM](https://www.smps.org/tag/smps-cpsm/)
- [OpenAsset](https://www.smps.org/tag/openasset/)
- [Ben Sawa](https://www.smps.org/tag/ben-sawa/)
- [Benjamin Sawa](https://www.smps.org/tag/benjamin-sawa/)
- [awards and recognition](https://www.smps.org/tag/awards-and-recognition/)
- [SMPS board of diretors](https://www.smps.org/tag/smps-board-of-diretors/)
- [Anita L. Smith](https://www.smps.org/tag/anita-l-smith/)
- [celebrating Black history](https://www.smps.org/tag/celebrating-black-history/)
- [Sarah Kinard](https://www.smps.org/tag/sarah-kinard/)
- [Jess Gillette](https://www.smps.org/tag/jess-gillette/)

## Event Categories

- [Build Business](https://www.smps.org/events/category/build-business/)
- [The Pinnacle Experience](https://www.smps.org/events/category/the-pinnacle-experience/)
- [Awards](https://www.smps.org/events/category/awards/)
- [Webinars](https://www.smps.org/events/category/webinars/)
- [Learning Labs](https://www.smps.org/events/category/learning-labs/)
- [Regional Conferences](https://www.smps.org/events/category/regional-conferences/)
- [SMPS Foundation](https://www.smps.org/events/category/smps-foundation/)