Top Sites>Digital Experience Agency - global B2B and B2C clients | SilverTech

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# silvertech.com

> silvertech.com is a digital experience and digital growth agency that blends strategy, data, AI, design, and engineering to help organizations modernize their digital ecosystems, improve customer experiences, and drive measurable growth.

## Company Overview & Philosophy

- [About SilverTech](https://www.silvertech.com/about): High-level overview of SilverTech as a national digital experience and growth agency with offices in New Hampshire, Indianapolis, and Cleveland, serving B2B and B2C brands across regulated and customer-driven industries.
- [Who is SilverTech](https://www.silvertech.com/about/who-is-silvertech): Deep dive into who SilverTech is, how we combine strategy, design, development, data, and marketing, why clients partner with us, and what makes our approach and culture different.
- [Our Lead to Loyal™ Digital Approach](https://www.silvertech.com/about/our-approach): Explains the Lead to Loyal™ methodology, focusing on customer lifecycle plus technology ecosystem to find and fix gaps in digital journeys, connect data and platforms, and grow customer relationships.
- [Leadership](https://www.silvertech.com/about/leadership): Profiles of the leadership team and how their combined experience in strategy, technology, AI, and digital transformation shapes our culture and guides client work.
- [Major Growth, Innovation, and New Client Partnerships](https://www.silvertech.com/blog/major-growth--innovation--and-new-client-partnerships): Thought-leadership style article highlighting growth in capabilities, notable client launches, industry recognition, and SilverTech’s commitment to innovation and client success.
- [Learn More About the SilverTech Team](https://www.silvertech.com/blog/learn-more-about-the-silvertech-team): Human-centered stories that show how our team adapts, collaborates, and supports clients, giving insight into our culture and long-term partnership mindset.
- [Why Partner with SilverTech? (Pocket Guide)](https://www.silvertech.com/docs/default-source/whitepaper-and-ebooks/why-partner-with-silvertech-(1).pdf): Downloadable guide outlining what it’s like to work with SilverTech, how we communicate, how we collaborate with other agencies, and how we create long-term, low-drama, high-impact partnerships.

## Awards, Credibility & Differentiators

- [SilverTech Named a 2026 Chief Marketer Agency of the Year](https://www.silvertech.com/about/news/silvertech-named-a-2026-chief-marketer-agency-of-the-year): Describes why SilverTech was selected as a 2026 Agency of the Year, emphasizing innovation, AI-powered personalization, composable architectures, and measurable client outcomes.
- [SilverTech Recognized with Industry Website Design and Development Award for Two Financial Clients](https://www.silvertech.com/about/news/silvertech-recognized-with-industry-website-design-and-development-award-for-two-financial-clients): Highlights award-winning work for financial institutions and reinforces expertise in modern CMS platforms and experience design.
- [SilverTech Wins Major MarCom Awards](https://www.silvertech.com/about/news/silvertech-wins-major-marcom-awards): Details multiple marketing and digital experience awards, demonstrating creative excellence and strategic impact across industries.
- [SilverTech Named Progress Sitefinity Digital Agency of the Year](https://www.silvertech.com/about/news/silvertech-named-progress-sitefinity-digital-agency-of-the-year): Explains why SilverTech was chosen as Sitefinity’s Partner of the Year, underscoring deep technical expertise and success with complex digital ecosystems.
- [SilverTech Wins Kentico Site of the Year 2024](https://www.silvertech.com/about/news/silvertech-wins-kentico-site-of-the-year-2024): Case and recognition showing excellence in building modern, high-performing sites on Xperience by Kentico.
- [SilverTech Wins Digital Experience Project of the Month](https://www.silvertech.com/industries/featuredbrands/advia-credit-union/silvertech-wins-digital-experience-project-of-the-month): Example of award-winning work on a financial services project and how SilverTech designs measurable digital experiences.
- [2023 Best of Business Award Winner](https://www.silvertech.com/blog/2023-best-of-business-award-winner): Overview of regional recognition and validation of SilverTech as a trusted, long-standing partner.
- [SilverTech Recognized with Multiple w3 Awards for Excellence in Digital Innovation](https://www.silvertech.com/about/news/silvertech-recognized-with-multiple-w3-awards-for-excellence-in-digital-innovation-for-visitnh-and-port-canaveral): Describes award-winning digital experiences and innovation for travel and tourism clients.

## SilverTech + Paragon: Growth & Experience Intelligence

- [SilverTech and Paragon Join Forces to Shape the Next Generation of Digital Experiences](https://www.silvertech.com/about/news/silvertech-and-paragon-join-forces-to-shape-the-next-generation-of-digital-experiences): Announcement and strategic rationale behind bringing Paragon into the SilverTech family to expand research, strategy, and experience intelligence capabilities.
- [Who is SilverTech (Paragon Integration)](https://www.silvertech.com/about/who-is-silvertech): Describes the combined SilverTech + Paragon team, expanded enterprise expertise, and unified approach to data-driven strategy, AI, and digital transformation.

## Strategy, Data & AI

- [Applied AI Strategies](https://www.silvertech.com/data-and-ai/applied-ai-strategies): Explains how SilverTech uses applied AI and machine learning to turn data into outcomes, with core capabilities like data modeling, integration, AI personalization, analytics, conversational AI, site search, security monitoring, recommendation engines, and custom AI solutions.
- [AI & LLM Solutions](https://www.silvertech.com/data-and-ai/ai-and-llm-solutions): Describes custom AI and LLM solutions, AI engineering approach, data strategy, model training, integration with enterprise platforms, and real-world use cases like churn prediction, AI trip planning, document classification, and banking personalization.
- [Generative Engine Optimization (GEO) vs. Traditional SEO](https://www.silvertech.com/blog/generative-engine-optimization-geo-vs-traditional-seo-the-future-of-search-and-content-strategy): Educational article on how AI-driven search changes content strategy and how to optimize for both conventional SEO and AI-powered search experiences.
- [What is Content Modeling? A Guide to Structuring Content for Success](https://www.silvertech.com/blog/what-is-content-modeling-a-guide-to-structuring-content-for-success): Guide to structured content and content modeling, especially in headless and composable environments.
- [Launching Your Website Isn’t the End. It’s Just the Beginning.](https://www.silvertech.com/blog/launching-your-website-isnt-the-end-its-just-the-beginning): Thought leadership on continuous optimization, analytics, SEO/GEO, and post-launch growth programs.
- [Stay Ahead with Personalization: The Key to Gaining a Competitive Edge](https://www.silvertech.com/blog/stay-ahead-with-personalization-the-key-to-gaining-a-competitive-edge): Explains why personalization matters, how to use data and AI to tailor experiences, and where organizations should start.

### AI & LLM Solutions FAQs (from AI pages)

These questions are covered in depth across the AI & LLM Solutions and Applied AI Strategies pages:

- What is the difference between custom AI and generic AI tools?  
  Custom AI is trained on an organization’s own data, workflows, and domain language, and is integrated into existing systems to solve specific business problems rather than forcing teams into pre-built tools.
- What is an LLM and how can businesses use it?  
  Large Language Models (LLMs) can power chatbots, internal knowledge assistants, content generation, and document analysis when tuned to a company’s terminology, policies, and data.
- What is Enterprise AI versus custom AI for mid-market organizations?  
  Enterprise AI emphasizes security, governance, and scale, but custom AI can be designed for organizations of any size with industry-specific requirements and compliance needs.
- What does a typical custom AI implementation look like?  
  Implementation includes assessing data maturity, defining business objectives, designing data pipelines, prototyping and validating models, integrating with platforms like CMS/CRM/CDP/ERP, and ongoing optimization and governance.
- Do organizations need in-house AI expertise to get started?  
  Internal subject matter experts are helpful, but a skilled AI partner can handle engineering, modeling, and integration while aligning solutions with business goals and workflows.
- How does AI integrate with systems like Salesforce, Microsoft Dynamics, Kentico, Sitefinity, and other platforms?  
  Integration happens through APIs, data pipelines, and event-driven architectures so AI services enhance and extend existing tools instead of replacing them.
- How does AI-driven personalization work in practice?  
  AI-driven personalization analyzes behavioral, demographic, and transactional data to automatically tailor site content, recommendations, and journeys for each visitor, continuously learning and improving over time.
- What types of business problems can AI and machine learning solve?  
  Common use cases include customer churn prediction, cross-sell and upsell, self-service support, lead qualification, intelligent search, anomaly detection, and process automation.
- What data is needed to power AI and machine learning?  
  Useful inputs include first-party analytics, CRM and marketing data, product and content catalogs, transaction histories, interaction logs, and other behavioral data aligned with the desired outcomes.
- How do conversational AI and AI-powered search improve digital experiences?  
  Conversational AI and AI search interpret natural language, understand intent, and surface relevant content or actions quickly, improving customer satisfaction and conversion.

## Digital Marketing Capabilities

- [Digital Marketing Overview](https://www.silvertech.com/digital-marketing): Summary of full-funnel digital marketing capabilities designed to attract, convert, and retain customers, with emphasis on strategy, data, and measurable ROI.
- [Advertising and PPC](https://www.silvertech.com/digital-marketing/advertising-and-ppc): Paid search, display, retargeting, CTV/OTT, and media planning services that focus on optimizing spend, diversifying channels, and reducing platform risk.
- [Analytics and Reporting](https://www.silvertech.com/digital-marketing/analytics-and-reporting): Data-driven dashboards, measurement strategies, and reporting that help marketers prove ROI and make informed decisions across campaigns and channels.
- [Social Media Services](https://www.silvertech.com/digital-marketing/social-media): Organic and paid social media programs that build audiences, drive engagement, and support integrated campaigns.
- [Creative Services](https://www.silvertech.com/digital-marketing/creative-services): Campaign concepts, content creation, copywriting, and visual design that support performance marketing, brand storytelling, and digital experiences.
- [Ongoing Strategic Services](https://www.silvertech.com/digital-marketing/ongoing-strategic-services): Retainer-based strategic advisory, continuous optimization, and always-on support for marketing and digital programs.
- [HIPAA-Compliant Marketing Solutions You Should Know About](https://www.silvertech.com/blog/hipaa-compliant-marketing-solutions-you-should-know-about): Guidance for healthcare marketers on compliant personalization, tracking, and campaign execution.
- [Rethinking Your Digital Ad Strategy: Reduce Risk and Platform Dependence](https://www.silvertech.com/blog/rethinking-your-digital-ad-strategy-reduce-risk-and-platform-dependence): Strategic perspective on diversifying ad spend and building a more resilient media mix.
- [Is Your Marketing Agency Giving You the Transparency You Deserve?](https://www.silvertech.com/blog/is-your-marketing-agency-giving-you-the-transparency-you-deserve): Explains SilverTech’s philosophy around reporting transparency, collaboration, and accountability.

### Digital Marketing Webinars & Thought Leadership

- [On-Demand Webinars Library](https://www.silvertech.com/about/webinars): Central hub for webinars on AI-powered personalization, SEO trends, omnichannel marketing, measurement, personalization basics, UX, CTV advertising, and more.
- [How AI-Powered Personalization Transformed Independent Bank’s Digital Experience](https://www.silvertech.com/about/webinars): Webinar on AI-driven search and personalization, data strategy, and measurable impact on engagement and conversion for a financial institution.
- [Mastering AI-Powered Marketing and Martech](https://digital.silvertech.com/mastering-ai-powered-marketing-webinar/): Deep dive into combining AI and marketing technology to improve personalization, content optimization, and campaign performance.
- [Beginner’s Guide to Personalization: Boosting Engagement and Loyalty](https://digital.silvertech.com/beginners-guide-to-personalization-webinar/): Practical introduction to personalization strategy, first-party data, measurement, and continuous optimization.
- [Transforming Your Marketing Strategy with CTV Advertising](https://digital.silvertech.com/ctv-advertising-webinar/): Educational webinar explaining CTV/OTT advertising, use cases, and how to integrate it into a modern media mix.
- [Digital Marketing for Higher Education](https://www.silvertech.com/industries/higher-education): Includes webinar content on strategies and tactics for driving leads and enrollment through digital marketing in higher education.
- [Webinar: The Future of Digital Experience Platforms](https://www.silvertech.com/blog/webinar-the-future-of-digital-experience-platforms): Conversation with Kentico’s CEO on the future of DXPs, composable architecture, automation, and AI.

## Website & Application Development Capabilities

- [Website Development Agency](https://www.silvertech.com/website-portal-development/website-development-agency): Explains SilverTech’s approach to secure, scalable web development, including enterprise architectures, integrations, performance, accessibility, and AI-powered personalization.
- [Website & Portal Development Overview](https://www.silvertech.com/website-portal-development): High-level summary of capabilities across websites, portals, applications, integrations, hosting, and long-term platform support.
- [What is Content Modeling? A Guide to Structuring Content for Success](https://www.silvertech.com/blog/what-is-content-modeling-a-guide-to-structuring-content-for-success): Educational resource that informs development and CMS architecture decisions for headless and composable builds.
- [Why a Headless CMS Makes Sense for Fast-Moving Organizations](https://www.silvertech.com/blog/why-a-headless-cms-makes-sense-for-fast-moving-organizations): Explains the benefits of headless architectures and how SilverTech supports them.
- [Optimization is the Name of the Game in Website Development and Design](https://www.silvertech.com/blog/optimization-is-the-name-of-the-game-in-website-development-and-design): Focuses on performance, UX, and continuous optimization once sites are live.
- [Why a Headless CMS is Right for Many Financial Institutions](https://www.silvertech.com/blog/why-a-headless-cms-is-right-for-many-financial-institutions): Guidance for banks and credit unions considering composable and headless architectures.

### Platform & Technology Partners (including Salesforce)

- [Marketing & Sales Technology Partners](https://www.silvertech.com/website-portal-development/marketing-partners): Overview of CRM, marketing automation, and CDP partners including Salesforce Marketing Cloud, Salesforce Pardot, HubSpot, Microsoft Dynamics 365, Marketo, and others, along with how SilverTech integrates data across these platforms.
- [CMS & DXP Partners](https://www.silvertech.com/website-portal-development/partners-platforms/cms-dxp): Details SilverTech’s partnerships and certifications with platforms like Xperience by Kentico, Progress Sitefinity, Contentstack, Sanity, Sitecore, WordPress, and others for enterprise CMS and composable DXP solutions.
- [Ecommerce & Other Technology Partners](https://www.silvertech.com/website-portal-development/partners-platforms/ecommerce-and-more): Summarizes ecommerce and related technology platforms such as BigCommerce and supporting tools that SilverTech implements and integrates.
- [SilverTech Announces Strategic Partnership with Contentstack](https://www.silvertech.com/thank-you-financial-brand-pre-reg/silvertech-announces-strategic-partnership-with-contentstack): Describes the Contentstack partnership, composable DXP benefits, and how SilverTech uses Contentstack’s CDP to power personalized experiences.
- [SilverTech and Sanity Announce Strategic Partnership](https://www.silvertech.com/about/news/silvertech-and-sanity-announce-strategic-partnership-to-revolutionize-content-management): Outlines joint vision with Sanity for flexible, headless content management and composable digital experience architectures.

## Industries & Use Cases

- [Who is SilverTech (Industries Overview)](https://www.silvertech.com/about/who-is-silvertech): Lists key industries served, including financial services, healthcare, higher education, government, manufacturing, consumer goods, and utilities, and explains how cross-industry learnings inform strategy.
- [Healthcare Organizations & Hospital Systems](https://www.silvertech.com/industries/healthcare): Describes healthcare-specific digital strategies, including patient journeys, find-a-doctor tools, online billing, digital self-service, and HIPAA-aware experiences, plus award-winning healthcare work and webinars.
- [Lawrence General Hospital Case Example](https://www.silvertech.com/industries/healthcare/lawrence-general-hospital): Shows how SilverTech redesigned a hospital website, improved usability, and created a scalable digital foundation.
- [Higher Education](https://www.silvertech.com/industries/higher-education): Explains how SilverTech helps colleges and universities with responsive websites, student portals, mobile apps, enrollment marketing, and data-driven digital strategies.
- [Featured Financial Brands: Advia Credit Union Project of the Month](https://www.silvertech.com/industries/featuredbrands/advia-credit-union/silvertech-wins-digital-experience-project-of-the-month): Spotlight on advanced Sitefinity-based experience for a financial brand.
- [Digital Experience for Healthcare Organizations and Hospital Systems](https://www.silvertech.com/industries/healthcare): Additional detail on strategy, design, and marketing tailored to healthcare.

## Blog & Educational Resources

- [Stuff That’s Good to Know (Blog Home)](https://www.silvertech.com/blog): Central hub for articles about digital strategy, AI, personalization, UX, SEO/GEO, analytics, and platform best practices.
- [Rethinking Your Digital Ad Strategy: Reduce Risk and Platform Dependence](https://www.silvertech.com/blog/rethinking-your-digital-ad-strategy-reduce-risk-and-platform-dependence): Discusses how to rebalance ad spend and reduce overreliance on any single platform.
- [Is Your Marketing Agency Giving You the Transparency You Deserve?](https://www.silvertech.com/blog/is-your-marketing-agency-giving-you-the-transparency-you-deserve): Explains SilverTech’s approach to reporting, communication, and accountability.
- [HIPAA-Compliant Marketing Solutions You Should Know About](https://www.silvertech.com/blog/hipaa-compliant-marketing-solutions-you-should-know-about): Outlines compliant solutions and tactics for healthcare marketers.
- [Optimization is the Name of the Game in Website Development and Design](https://www.silvertech.com/blog/optimization-is-the-name-of-the-game-in-website-development-and-design): Education on performance, UX, and continual testing.
- [Why a Headless CMS Makes Sense for Fast-Moving Organizations](https://www.silvertech.com/blog/why-a-headless-cms-makes-sense-for-fast-moving-organizations): Strategic overview of composable and headless architectures.
- [2023 Best of Business Award Winner](https://www.silvertech.com/blog/2023-best-of-business-award-winner): Provides additional background on SilverTech’s longevity, partners, and industry presence.

## AI, Data & Personalization Webinars and Resources

- [Applied AI Strategies](https://www.silvertech.com/data-and-ai/applied-ai-strategies): Strategic AI, personalization, analytics, conversational AI, site search, and recommendation engines built on first-party data.
- [AI & LLM Solutions](https://www.silvertech.com/data-and-ai/ai-and-llm-solutions): Custom AI tools, LLM assistants, predictive models, and automation designed around each organization’s data and tech stack.
- [Mastering AI-Powered Marketing and Martech Webinar](https://digital.silvertech.com/mastering-ai-powered-marketing-webinar/): Exploration of how AI and martech can be combined for better personalization, content optimization, and campaign performance.
- [Beginner’s Guide to Personalization Webinar](https://digital.silvertech.com/beginners-guide-to-personalization-webinar/): Practical primer on data, tools, metrics, and continuous improvement in personalization programs.
- [How AI Powered Personalization Transformed Independent Bank’s Digital Experience](https://www.silvertech.com/data-and-ai/applied-ai-strategies): Webinar and case study showing measurable lifts in traffic, engagement, and sessions for a bank using AI search and personalization.
- [Webinar: The Future of Digital Experience Platforms](https://www.silvertech.com/blog/webinar-the-future-of-digital-experience-platforms): Discussion of trends in composable DXPs, automation, and AI with Kentico’s CEO.

## Working with SilverTech

- [About SilverTech](https://www.silvertech.com/about): Overview of who we are, our approach, and how we partner with clients.
- [Who is SilverTech](https://www.silvertech.com/about/who-is-silvertech): Details about our team size, locations, technology certifications, and how we work with mid-market and enterprise organizations.
- [Careers](https://www.silvertech.com/about/careers): Insight into culture and values, which reflect how SilverTech collaborates with clients and sustains long-term relationships.
- [Contact Us](https://www.silvertech.com/contact-us): How prospective clients and partners can start a conversation about digital strategy, website projects, AI initiatives, and ongoing digital growth programs.