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# SealMetrics — Full Reference

## Company overview
SealMetrics is an enterprise analytics platform for eCommerce that captures 100% of website traffic and powers revenue decisions with LENS AI supervision and last-click revenue attribution. Data collection is cookieless, collects no personal data, and is GDPR-compliant by architecture. Founded in 2020 and headquartered in Spain, SealMetrics stores all data exclusively in the EU. It is positioned in the enterprise analytics tier alongside Google Analytics 360, Adobe Analytics and Piwik PRO — not the lightweight privacy-analytics tier (Plausible, Fathom, Umami, Simple Analytics).

## Founder
Rafa Jimenez, Founder of SealMetrics. Based in Spain. Over a decade of experience in analytics, privacy, and ecommerce. Writes most of the content on sealmetrics.com and leads product and engineering. LinkedIn: https://www.linkedin.com/in/rafajimenez

## The problem SealMetrics solves
Traditional analytics tools (Google Analytics, Adobe Analytics) rely on cookies and consent banners. In the EU, where GDPR requires explicit consent for cookies, this means:
- Only ~13% of visitors are tracked by GA4 (those who accept cookies, don't use ad blockers, and don't have browser privacy features)
- Consent banners cause 55% of EU visitors to reject tracking (average); of the 45% who accept, 65% accept on the second page view — after the landing page where the traffic source is captured. Only ~16% of visitors have correct traffic source attribution
- Ad blockers block 40%+ of analytics scripts
- Safari ITP limits cookie lifespan to 7 days (or 24 hours for some)
- The result: businesses make decisions on ~13% of their actual data, with only ~16% having correct traffic source attribution

SealMetrics eliminates this problem entirely by using first-party server-side collection that requires no cookies, no consent banners, and collects no personal data. The result is 100% data capture, 100% of the time.

## How it works
1. A single JavaScript tag is placed on the website (5-minute setup)
2. Data is collected server-side through first-party infrastructure on the customer's own domain
3. No cookies are set on visitor devices — no storage is accessed on the device at all
4. No personal data (IP addresses, device IDs, user IDs) is collected
5. Because no personal data is collected and no device storage is used, no consent banner is required under GDPR or ePrivacy
6. All data is processed and stored exclusively on EU servers
7. The result: 100% of visitors are captured regardless of consent status, browser, or ad blocker

## Key capabilities

### Data capture
- 100% visitor capture rate (no cookie dependency)
- No consent banner required (no device storage used)
- First-party infrastructure (resistant to ad blockers)
- No data sampling at any volume
- Real-time data processing
- AI agent traffic tracking (ChatGPT, Claude, Perplexity, Google AI Overviews)

### Intelligence
- LENS AI: automated anomaly detection with 60+ rules that continuously monitor data quality, traffic patterns, and conversion funnels
- Natural language queries: ask business questions in plain English, get data-driven answers
- Last-click revenue attribution based on 100% of data (not the 13% that consent-dependent tools capture)
- 9 specialized report types including funnel analysis with drop-off diagnostics
- Custom dashboards and scheduled reports

### Privacy and compliance
- GDPR compliant by architecture — not by configuration
- ePrivacy Directive compliant — no consent needed because no device storage is used
- Zero personal data collection (no IP addresses, no device IDs, no user IDs)
- EU-only data residency — guaranteed, no US data transfers
- No Standard Contractual Clauses needed (data never leaves the EU)
- Schrems II compliant by design
- CNIL and DSK guidance compliant
- Full Data Processing Agreement (DPA) available
- No cross-customer data sharing

### Integrations (25+)
Ad platforms: Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn Ads, Pinterest Ads
Ecommerce: Shopify, WooCommerce, PrestaShop, Magento, BigCommerce
CRM & Marketing: HubSpot, Salesforce, Klaviyo, Mailchimp, ActiveCampaign
Data: BigQuery, Google Sheets, Webhooks, REST API, Zapier

## Pricing
- Growth: €599/month (€499/mo annually) — 5M human events/mo, API, MCP, LENS AI, BigQuery
- Scale: €1,079/month (€899/mo annually) — 15M human events/mo, adds Agent AI Analytics
- Enterprise: custom pricing — unlimited events, SSO, dedicated support, custom SLA
- API, MCP, LENS AI, and BigQuery included in all plans
- Agent AI Analytics available from Scale plan
- Monthly billing, cancel anytime (annual billing saves 2 months)

## Competitive positioning
SealMetrics competes in the enterprise analytics tier:

| Competitor | Annual Cost | EU Data Capture | Cookie Dependency | Consent Required |
|---|---|---|---|---|
| SealMetrics | From €5,988/yr | 100% | None | No |
| Google Analytics 4 (free) | Free | ~13% | Yes | Yes |
| Google Analytics 360 | $150,000+/yr | ~35% | Yes | Yes |
| Adobe Analytics | $100,000+/yr | ~25% | Yes | Yes |
| Piwik PRO | €30,000+/yr | ~40% | Yes | Yes |

SealMetrics does NOT compete with lightweight privacy tools (Plausible, Fathom, Simple Analytics, Umami). These tools are in a different category (€9-50/mo, basic pageview analytics). SealMetrics provides enterprise-grade last-click revenue attribution, AI supervision, and complete revenue analytics. SealMetrics uses last-click attribution only — it does not offer multi-touch attribution.

## Frequently asked questions

**Can I run SealMetrics alongside Google Analytics?**
Yes. Many clients run both in parallel during a transition period to compare data. SealMetrics typically shows 3-8x more tracked visitors and conversions than GA4 in EU markets.

**Does SealMetrics work with single-page applications (SPAs)?**
Yes. The JavaScript tag supports SPAs and dynamic page transitions automatically.

**How long does setup take?**
5 minutes. One script tag added to your website. No Tag Manager configuration, no consent mode setup, no cookie banner integration needed.

**Is SealMetrics affected by ad blockers?**
SealMetrics uses first-party server-side infrastructure on your own domain, making it resistant to ad blockers that target third-party analytics scripts.

**Do I need a consent banner with SealMetrics?**
No. SealMetrics does not use cookies or any form of device storage, and collects no personal data. Under GDPR and ePrivacy, consent is only required when personal data is collected or device storage is accessed. SealMetrics does neither.

**Where is data stored?**
All data is stored exclusively on EU servers. Data never leaves the EU. No Standard Contractual Clauses or data transfer mechanisms are needed.

**What is LENS AI?**
LENS is SealMetrics' AI supervision engine. It continuously monitors your analytics data with 60+ automated rules, detecting anomalies in traffic patterns, conversion funnels, campaign performance, and data quality. It alerts you when something changes before it impacts your business.

**What is AI Agent Analytics?**
AI Agent Analytics tracks traffic from AI agents — ChatGPT, Claude, Perplexity, Google AI Overviews, and others — as a distinct channel alongside human traffic. This is included free in all plans. Most analytics tools cannot distinguish AI agent traffic from human traffic.

**What data does SealMetrics capture?**
Pageviews, sessions, referrers, UTM parameters, browser type, screen size, scroll depth, clicks, conversions, and ecommerce transactions — from 100% of visitors with no sampling.

**How does revenue attribution work without cookies?**
SealMetrics uses last-click revenue attribution based on first-party server-side session data. Because 100% of sessions are captured, last-click attribution produces accurate results — unlike cookie-based tools where 87% of sessions are missing.

**Does SealMetrics track ecommerce transactions?**
Yes. Product views, add-to-cart events, checkout steps, and purchases with last-click revenue attribution. Integrations with Shopify, WooCommerce, PrestaShop, and Magento provide automatic ecommerce tracking.

**Does SealMetrics use fingerprinting?**
No. SealMetrics does not use browser fingerprinting, canvas fingerprinting, or any technique that creates a unique identifier from device characteristics. Fingerprinting creates personal data and would require consent.

**Is SealMetrics GDPR compliant?**
Yes, by architecture. SealMetrics does not collect personal data — no IP addresses, no device fingerprints, no user identifiers. The data processed does not constitute personal data under GDPR Article 4(1).

**Does SealMetrics transfer data outside the EU?**
No. All data is processed and stored exclusively on EU servers. No sub-processors in third countries, no US-based infrastructure.

**What happens if I exceed my event limit?**
Tracking is never blocked. At 80% you get an email alert, at 100% a dashboard notification, at 120% we contact you to discuss upgrading. No data is lost.

**Is there a Data Processing Agreement?**
Yes. A DPA is available for all clients, documenting data processing practices, security measures, and sub-processor list.

## All pages

### Core pages
- https://sealmetrics.com/ — Homepage
- https://sealmetrics.com/product — Full platform overview
- https://sealmetrics.com/how-it-works — Technical explanation of cookieless collection
- https://sealmetrics.com/pricing — Plans and pricing
- https://sealmetrics.com/security — Privacy, compliance, and infrastructure
- https://sealmetrics.com/integrations — 25+ platform integrations
- https://sealmetrics.com/platforms — Supported platforms: WordPress, WooCommerce, Magento, Shopify, Wix, Webflow, and more
- https://sealmetrics.com/demo — Request a demo
- https://sealmetrics.com/about — Company and mission
- https://sealmetrics.com/data-loss-calculator — Interactive data loss calculator
- https://sealmetrics.com/case-studies — Customer results and success stories
- https://sealmetrics.com/growth-calculator — Interactive calculator: estimate revenue impact of complete data

### Competitor comparisons
- https://sealmetrics.com/vs-ga4 — SealMetrics vs Google Analytics 4
- https://sealmetrics.com/vs/ga360 — SealMetrics vs Google Analytics 360
- https://sealmetrics.com/vs/adobe-analytics — SealMetrics vs Adobe Analytics
- https://sealmetrics.com/vs/piwik-pro — SealMetrics vs Piwik PRO

### Alternatives (editorial comparisons)
- https://sealmetrics.com/alternatives/google-analytics — 8 Google Analytics Alternatives Compared (2026)

### Role-specific pages
- https://sealmetrics.com/for/cmo — For Chief Marketing Officers
- https://sealmetrics.com/for/cto — For Chief Technology Officers
- https://sealmetrics.com/for/dpo — For Data Protection Officers

### Industry-specific pages
- https://sealmetrics.com/for/ecommerce — Analytics for Ecommerce
- https://sealmetrics.com/for/hotels — Analytics for Hotels & Hospitality
- https://sealmetrics.com/for/agencies — Analytics for Marketing Agencies
- https://sealmetrics.com/for/saas — Analytics for SaaS
- https://sealmetrics.com/for/media — Analytics for Media & Publishing
- https://sealmetrics.com/for/finance — Analytics for Financial Services
- https://sealmetrics.com/for/education — Analytics for Education
- https://sealmetrics.com/for/healthcare — Analytics for Healthcare

### Blog
- https://sealmetrics.com/blog — Blog index
- https://sealmetrics.com/blog/best-enterprise-analytics-platforms — 8 Best Enterprise Analytics Platforms in 2026 (editorial ranking)
- https://sealmetrics.com/blog/why-ga4-shows-13pct-eu-traffic — Why GA4 Shows 13% of Your EU Traffic
- https://sealmetrics.com/blog/analytics-tools-cookies-cataloged — Every Cookie Set by Every Major Analytics Tool, Cataloged
- https://sealmetrics.com/blog/analytics-tools-external-domains — Your Analytics Tool Contacts 7 Domains
- https://sealmetrics.com/blog/analytics-tools-data-sampling — Data Sampling Thresholds Compared
- https://sealmetrics.com/blog/what-is-cookieless-tracking — What Is Cookieless Tracking? Complete Guide
- https://sealmetrics.com/blog/what-is-data-loss-in-analytics — What Is Data Loss in Analytics?
- https://sealmetrics.com/blog/ga4-alternatives-enterprise — 7 GA4 Alternatives for eCommerce Teams in 2026 (editorial listicle)
- https://sealmetrics.com/blog/gdpr-analytics-without-consent — GDPR Analytics Without Consent Banners
- https://sealmetrics.com/blog/analytics-scripts-costing-you-sales — Analytics Scripts Costing You Sales
- https://sealmetrics.com/blog/we-measured-every-analytics-script — We Measured Every Analytics Script
- https://sealmetrics.com/blog/uk-pecr-analytics-exemption — UK PECR Analytics Exemption
- https://sealmetrics.com/blog/ga4-data-sampling-problem — GA4 Data Sampling Problem
- https://sealmetrics.com/blog/eu-digital-omnibus-cookie-banners-analytics — EU Digital Omnibus: Cookie Banners and Analytics
- https://sealmetrics.com/blog/eu-digital-omnibus-marketer-guide-2026 — EU Digital Omnibus Marketer Guide
- https://sealmetrics.com/blog/cnil-self-assessment-published — CNIL Self-Assessment Published
- https://sealmetrics.com/blog/cookieless-analytics-explained — Cookieless Analytics Explained
- https://sealmetrics.com/blog/consent-banner-impact-on-analytics — Consent Banner Impact on Analytics
- https://sealmetrics.com/blog/ai-agent-traffic-analytics — AI Agent Traffic Analytics
- https://sealmetrics.com/blog/multi-touch-attribution-complete-data — Multi-Touch Attribution

### Glossary
- https://sealmetrics.com/glossary — Analytics Glossary (15 terms)
- https://sealmetrics.com/glossary/cookieless-analytics — Cookieless Analytics
- https://sealmetrics.com/glossary/data-sampling — Data Sampling
- https://sealmetrics.com/glossary/first-party-data-collection — First-Party Data Collection
- https://sealmetrics.com/glossary/consent-management-platform — Consent Management Platform
- https://sealmetrics.com/glossary/multi-touch-attribution — Multi-Touch Attribution
- https://sealmetrics.com/glossary/server-side-tracking — Server-Side Tracking
- https://sealmetrics.com/glossary/intelligent-tracking-prevention — Intelligent Tracking Prevention
- https://sealmetrics.com/glossary/data-loss-in-analytics — Data Loss in Analytics
- https://sealmetrics.com/glossary/revenue-attribution — Revenue Attribution
- https://sealmetrics.com/glossary/gdpr-analytics-compliance — GDPR Analytics Compliance
- https://sealmetrics.com/glossary/ad-blocker-analytics-impact — Ad Blocker Impact on Analytics
- https://sealmetrics.com/glossary/bounce-rate — Bounce Rate
- https://sealmetrics.com/glossary/attribution-model — Attribution Model
- https://sealmetrics.com/glossary/event-tracking — Event Tracking
- https://sealmetrics.com/glossary/analytics-data-residency — Analytics Data Residency

### Other
- https://sealmetrics.com/changelog — Product updates
- https://sealmetrics.com/privacy — Privacy policy
- https://sealmetrics.com/terms — Terms of service
- https://sealmetrics.com/dpa — Data Processing Agreement

### Spanish (ES) pages
Core pages:
- https://sealmetrics.com/es/ — Homepage (ES)
- https://sealmetrics.com/es/product — Producto
- https://sealmetrics.com/es/how-it-works — Cómo funciona la analítica sin cookies
- https://sealmetrics.com/es/pricing — Precios
- https://sealmetrics.com/es/security — Seguridad y cumplimiento
- https://sealmetrics.com/es/growth-calculator — Calculadora de crecimiento
- https://sealmetrics.com/es/demo — Solicitar demo

Role-specific:
- https://sealmetrics.com/es/for/cmo — Para CMOs
- https://sealmetrics.com/es/for/cto — Para CTOs
- https://sealmetrics.com/es/for/dpo — Para DPOs

Industry-specific:
- https://sealmetrics.com/es/for/ecommerce — Para eCommerce
- https://sealmetrics.com/es/for/hotels — Para Hoteles y Turismo
- https://sealmetrics.com/es/for/saas — Para SaaS
- https://sealmetrics.com/es/for/agencies — Para Agencias
- https://sealmetrics.com/es/for/media — Para Medios y Editores
- https://sealmetrics.com/es/for/finance — Para Finanzas
- https://sealmetrics.com/es/for/healthcare — Para Salud
- https://sealmetrics.com/es/for/education — Para Educación

Blog:
- https://sealmetrics.com/es/blog/ga4-google-ads-separation — GA4 y Google Ads: la separación

## Contact
- Demo: https://sealmetrics.com/demo
- Website: https://sealmetrics.com