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# Researchbods: Get the insight edge and stay ahead of the competition. Researchbods blend technology and sharp thinking to bring customers and brands closer – enabling fast, smart and informed decisions. Our market-leading insight community platform, delivers real-time insights with speed and agility. And our people ensure those insights land with impact.

## Sitemaps
[XML Sitemap](https://researchbods.strat7.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What is the ROI of Insight Communities? 7 ways to measure customer insight value](https://researchbods.strat7.com/blog-roi-of-insight-communities/): Measuring the ROI of Insight Communities can be challenging, but their impact on business decisions, innovation and customer understanding is significant. In this blog, we explore seven practical ways organisations can evaluate the value of their Communities, from cost efficiencies and stakeholder impact to value creation and loss prevention.
- [Insight Community onboarding: common mistakes and how to fix them](https://researchbods.strat7.com/insight-community-onboarding-mistakes/): Launching an Insight Community is exciting, but the onboarding phase often determines whether it succeeds long term. In this blog, we explore the most common onboarding mistakes and how to avoid them to build stronger engagement and better customer insight.
- [Mentorship and the power of Give to Gain this International Women’s Day](https://researchbods.strat7.com/mentorship-and-the-power-of-give-to-gain-this-international-womens-day/): To celebrate International Women's Day and this year’s Give to Gain theme, we spoke to two Researchbods colleagues about their experiences of mentoring and why sharing time, perspective and encouragement benefits everyone.
- [Bridging the empathy gap for neurodivergent customers](https://researchbods.strat7.com/bridging-the-empathy-gap-for-neurodivergent-customers/): Well-intentioned language doesn’t always land as intended, particularly for neurodivergent audiences. This blog explores how inclusive market research can uncover empathy gaps and improve trust, clarity and customer experience. Discover practical ways insight professionals can design research that works better for everyone.
- [10 reasons every brand needs an Insight Community in 2026](https://researchbods.strat7.com/10-reasons-every-brand-needs-an-insight-community-in-2026/): We explore 10 reasons Insight Communities matter more than ever in 2026 – from building customer closeness and trusted insight to supporting faster, more confident decision-making in an AI-driven world.
- [Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends](https://researchbods.strat7.com/media-trends-2026-the-traitors/): Using The Traitors as a cultural lens, this blog explores two emerging media trends set to shape broadcasting in 2026: always-on content ecosystems and authenticity as a premium. It examines what these shifts mean for broadcasters navigating AI-driven change and why human feeling still matters most.
- [Champagne sobriety: reflections for brands](https://researchbods.strat7.com/champagne-sobriety-reflections-for-brands/): In an age of economic stagnation and cultural frugality, consumers aren’t simply spending less – they’re spending differently. From “champagne sobriety” to trading frequency for quality, today’s buyers are polarising their choices, cutting back on the everyday to preserve room for meaningful treats. For brands, this creates a stark challenge: become the smart alternative or earn the right to be the real treat.
- [The importance of the member feedback loop](https://researchbods.strat7.com/the-importance-of-the-member-feedback-loop/): The success of any Insight Community relies on trust, transparency and meaningful two-way communication. This blog explores the importance of maintaining a strong Insight Community feedback loop, showing how silence can disengage even the most loyal members. With ten practical steps, this guide helps brands build Communities where feedback drives real change.
- [AI at work through the eyes of our Insight team](https://researchbods.strat7.com/ai-at-work-through-the-eyes-of-our-insight-team/): Discover how our insight team is using AI in market research – from speeding up desk research and admin tasks to supporting proposals and questionnaires – while still relying on the human touch for creativity, critical thinking and authentic insight.
- [Return on investment or opportunity cost?](https://researchbods.strat7.com/return-on-investment-or-opportunity-cost/): Market research ROI isn’t just about revenue gains. It’s about the costly mistakes you avoid. Discover why reframing ROI as opportunity cost could change how you value consumer insight.
- [Starting out in market research (an apprentice’s perspective)](https://researchbods.strat7.com/starting-out-in-market-research-an-apprentices-perspective/): In this blog, Millie Holliday, one of our apprentices here at STRAT7 Researchbods, reflects on her journey so far. From unexpected skills to honest insights about learning curves and imposter syndrome, she shares the five key things she wishes she’d known before starting market research apprenticeship.
- [The balancing act between AI advancement and sustainability in research](https://researchbods.strat7.com/the-balancing-act-between-ai-advancement-and-sustainability-in-research/): As AI transforms market research, it's vital to understand its environmental impact. This World Environment Day, we explore the balance between innovation and sustainability – and how researchers can build greener, more responsible insight practices.
- [Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention](https://researchbods.strat7.com/mental-health-awareness-month-how-research-was-key-to-fostering-connection-and-community-action-in-calms-campaign-around-suicide-prevention/): As Mental Health Awareness Month ends, discover how research strengthened CALM’s campaign around suicide prevention – building community, connection, and impact.
- [How Pampers cracked the Chinese market (with a little help from sleep and science)](https://researchbods.strat7.com/how-pampers-cracked-the-chinese-market-with-a-little-help-from-sleep-and-science/): Discover how Pampers cracked the Chinese market with a research-led strategy that turned cultural insight into commercial success. A powerful case study in localisation and market expansion.
- [Debunking the biggest myths about Insight Communities](https://researchbods.strat7.com/debunking-the-biggest-myths-about-insight-communities/): Are misconceptions holding you back from using Insight Communities effectively? In this video series, our Insight Manager Sarah Whelan debunks the biggest insight community myths, from budget worries to engagement challenges, and shows how brands can harness their full power.
- [AI survey chatbots: your questions answered](https://researchbods.strat7.com/ai-survey-chatbots-your-questions-answered/): AI survey chatbots are revolutionising research, but how do they actually work? In this 5-part Q&A series, Sarah Askew and Phil Sutcliffe from inca | Nexxt Intelligence unpack how tools like SmartProbe make surveys more conversational, inclusive and insightful.
- [This blog is 100% true (we think): takeaways from MRS 2025](https://researchbods.strat7.com/this-blog-is-100-true-we-think-takeaways-from-mrs-2025/): What happens when trust is at an all-time low, misinformation spreads faster than facts, and poor-quality data threatens decision-making? At the MRS Annual Conference 2025, industry experts tackled the evolving nature of truth, the rise of AI-driven misinformation, and why data quality is more critical than ever.
- [Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps](https://researchbods.strat7.com/liquid-deaths-exit-from-the-uk-market-a-tale-of-bold-marketing-missed-opportunities-and-cultural-missteps/): Liquid Death is leaving the UK. What went wrong? From cultural missteps to pricing challenges, we break down why the canned water brand failed to gain traction.
- [AI moderation – a quallie’s experience ](https://researchbods.strat7.com/ai-moderation-a-quallies-experience/): Can AI moderation really replace human researchers? Our Insight Manager, Sarah Whelan, shares her experience testing an AI moderator and what it means for the future of qualitative research.
- [Behind the scenes at Researchbods – celebrating our team this International Women’s Day ](https://researchbods.strat7.com/behind-the-scenes-at-researchbods-celebrating-our-team-this-international-womens-day/): At Researchbods, nearly 90% of our leadership team are women, and we’re committed to fostering an inclusive, empowering workplace. This International Women’s Day, we’re celebrating our team, sharing insights from our female leaders, and highlighting the steps we’re taking to support women in the workplace.
- [The high stakes of expanding without insight](https://researchbods.strat7.com/the-high-stakes-of-expanding-without-insight/): Expanding into a new market? Avoid costly mistakes by learning from Tesco’s Fresh & Easy launch in the US. Discover key lessons and how market research can set you up for success.
- [Maximising customer engagement in Insight Communities](https://researchbods.strat7.com/maximising-customer-engagement-in-insight-communities/): Discover how to maximise customer engagement in Insight Communities with proven strategies, best practices, and the latest technology. Learn how to build, manage, and sustain an active community that delivers valuable insights and strengthens brand loyalty.
- [Simple, brilliant AI basics a.k.a. don’t forget your pigeons ](https://researchbods.strat7.com/simple-brilliant-ai-basics-a-k-a-dont-forget-your-pigeons/): Not all AI tools need to be flashy of powerful. While peacock-like innovations grab headlines, it's the quieter, pigeon-like AI tools - automating tasks, enhancing surveys, and streamlining research - that truly transform our work. Discover three simple yet brilliant AI tools making a real impact.
- [Every data point matters (a researcher’s POV)](https://researchbods.strat7.com/every-data-point-matters-a-researchers-pov/): Discover how data integrity in market research can prevent constly mistakes and optimise decision-making. Explore insights from Researchbods and STRAT7 Audiences experiment tackling online survey fraud and the shared responsibility for data quality.
- [New Year, same me? Our insight team’s resolutions for 2025](https://researchbods.strat7.com/new-year-same-me-our-insight-teams-resolutions-for-2025/): Curious about the New Year's resolutions our insight team is setting for 2025? From reading more industry reports to celebrating successes and driving action with insights, discover how we're shaping a year of growth and impact.
- [Christmas ads and brand assets: the gift that keeps on giving?](https://researchbods.strat7.com/christmas-ads-and-brand-assets-the-gift-that-keeps-on-giving/): Explore how big retailers like Paddy Power and John Lewis use distinctive brand assets in their Christmas ads to create memorable campaigns.
- [Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities](https://researchbods.strat7.com/qa-with-mona-souli-part-1-navigating-cultural-nuances-and-regional-strategies-in-global-communities/): Discover how to build impactful global communities by navigating cultural nuances and tailoring strategies for regional success. Insights from Mona Souli, Community Strategy Director.
- [Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities](https://researchbods.strat7.com/qa-with-mona-souli-part-2-embracing-technology-trends-and-authenticity-in-global-communities/): Explore how technology, trends, and authenticity shape the future of global community engagement. Learn from Mona Souli’s expert insights in this second part of our Q&A.
- [Cultivating connections: A global approach to community success](https://researchbods.strat7.com/cultivating-connections-a-global-approach-to-community-success/): In this blog, Mona explores how her team brings this unique balance of cultural insight and strategic thinking to the world of community management, guiding global brands to not only resonate within diverse local markets but also uphold a global presence. She shares the team's approach to immersing in brand identities, navigating cultural nuances, and creating tailored strategies that drive success worldwide.
- [7 key steps to master consumer market research: a guide for businesses](https://researchbods.strat7.com/7-key-steps-to-master-consumer-market-research-a-guide-for-businesses/): Find out why businesses should be using consumer market research and what key steps are needed to make this a success.
- [It’s holiday season – or is it?](https://researchbods.strat7.com/its-holiday-season-or-is-it/): With fewer Brits packing their bags,how can travel brands stay ahead? Here are three strategies to connect with today’s cost-conscious holidaymakers.
- [AI, partnerships, and insights: what we took away from Quirk’s New York](https://researchbods.strat7.com/ai-partnerships-and-insights-what-we-took-away-from-quirks-new-york/): In July, our team had the opportunity to attend Quirk’s New York and get stuck into two days of networking and listening to some incredible speakers talk about things that matter to researchers. A couple of things that stood out for us at the conference.
- [The tech tightrope: balancing regulation, ethics and customer needs in AI development](https://researchbods.strat7.com/the-tech-tightrope-balancing-regulation-ethics-and-customer-needs-in-ai-development/): In the evolving landscape of AI, a Chief Technology Officer (CTO) plays a crucial role in navigating the complex interplay between regulatory compliance, ethical practice, and what customers want. In this blog, STRAT7 CTO, Andrew Dare, tells us how he navigates these challenges. 
- [3 actions brands can take to improve consumer financial health](https://researchbods.strat7.com/3-actions-brands-can-take-to-improve-consumer-financial-health/): Finances have been at the centre of conversation in the past few years, inflation and the cost-of-living crisis taking space at the forefront of consumers’ minds. Even those traditionally more financially secure are feeling the strain, with financial pressures mounting and maintaining stability becoming increasingly challenging. Finances play a vital role in our overall wellbeing, and with more and more consumers experiencing changes in this area, there is ample opportunity for brands and consumers to act.
- [What next? Musings and predictions on what insight industry hot topics will be in the next 12 months](https://researchbods.strat7.com/what-next-musings-and-predictions-on-what-insight-industry-hot-topics-will-be-in-the-next-12-months/): We recently returned from Greenbook’s Insight Innovation Exchange in Amsterdam with heads buzzing and the customary ‘sum up the best bits in a blog’ on our to-do lists. However, a couple of weeks later, that (canal) boat has sailed – post-conference wrap-up posts have been done to death - and instead, what we’re actually scratching our heads about is ‘what next?’. So, here are our predictions for the hot topics that we’ll all be talking about in the coming year.
- [Brands need neutrality not cheap laughs to engage consumers this general election](https://researchbods.strat7.com/brands-need-neutrality-not-cheap-laughs-to-engage-consumers-this-general-election/): As we head ever closer to this summer’s snap general election, our survey of 500 UK consumers shows that brands may have an important role to play here. But this role is changing… It’s clear the mood has shifted, and consumers no longer appreciate or want brands to simply make them chuckle at politicians’ expense. They now see it as a civic duty for brands to help get the voting public to actively engage with the process.
- [A day in the life at Researchbods – Insight Director Pete Strachan](https://researchbods.strat7.com/a-day-in-the-life-at-researchbods-insight-director-pete-strachan/): At Researchbods, we believe in setting the bar high, being relentlessly curious, trusting each other, and striving to leave our mark. These values are not just words on a wall—they are the foundation of our positive, friendly, and inclusive culture. We pride ourselves on working hard, but we also know how to have fun and celebrate our team's achievements.
- [Customer-centricity: Fresh perspectives and approaches](https://researchbods.strat7.com/customer-centricity-fresh-perspectives-and-approaches/): Recently, we hosted an inspiring in-person event in Leeds, where senior insight and marketing professionals gathered to delve into the concept of customer-centricity. This event provided a platform for industry leaders to share their diverse perspectives on what customer-centricity means to their organisations and to explore its critical importance in today's competitive market. In this blog, we distill some of the key messages and profound revelations that emerged from the exchanges between our speakers and the audience. 
- [Best practices for eliminating bots and professional respondents from survey responses](https://researchbods.strat7.com/best-practices-for-eliminating-bots-and-professional-respondents-from-survey-responses/): Follow these best practices to crack down on bot completes, duplications and professional survey respondents.
- [Quirk’s Chicago & IIEX Austin 2024: 3 things we can’t stop talking about](https://researchbods.strat7.com/quirks-chicago-iiex-austin-2024-3-things-we-cant-stop-talking-about/): Recently, our Insight Director Steve Becker and Client Director Claire Reid from the New York office hit the road and caught up with industry experts and clients at Quirk’s Chicago and IIEX Austin. In this blog, we’ll take a look at some key takeaways and thoughts they brought back – it’s certainly an exciting time in research and insight.
- [Exploring insights: key takeaways from Quirk’s London 2024](https://researchbods.strat7.com/exploring-insights-key-takeaways-from-quirks-london-2024/): Earlier this month, our team had the chance of immersing themselves in the vibrant atmosphere of Quirk's London 2024. It was an opportunity to stay abreast of the latest developments in the market research landscape, connect with our clients and industry peers, and explore some captivating topics. In this blog, Ariana Richter delves into some of the highlights from the two-day event. From discussions on brand identity to the integration of AI, dive in and discover what's trending in our industry!
- [Can AI truly improve the quality of your survey responses? Yes, and we have proof](https://researchbods.strat7.com/can-ai-truly-improve-the-quality-of-your-survey-responses-yes-and-we-have-proof-2/): Following targeted research, we have the data to show how AI can improve your survey engagement and responses.
- [Building the business case for an Insight Community](https://researchbods.strat7.com/building-the-business-case-for-an-insight-community/): Starting a new career can be both exciting and overwhelming – especially when you’re diving into a field as varied and fast-paced as market research. In this blog, Millie Holliday, one of our apprentices here at STRAT7 Researchbods, reflects on her journey so far. From unexpected skills to honest insights about learning curves and imposter syndrome, she shares the five key things she wishes she’d known before getting started.
- [Tech industry insights: Byte-sized insights!](https://researchbods.strat7.com/tech-industry-insights-byte-sized-insights/): What's going on in Tech? Check out our industry insights to learn what real consumers are thinking, feeling, and saying when it comes to the technology sector!
- [4 considerations for migrating a brand tracker](https://researchbods.strat7.com/4-considerations-for-migrating-a-brand-tracker/): Brand tracking is the continuous monitoring of many aspects of a brand, in the eyes of both customers and non-customers. Trackers provide a way for businesses to understand their ‘brand health’ by measuring key metrics, such as brand perception and awareness.
- [Retail industry insights: to buy or not to buy?](https://researchbods.strat7.com/retail-industry-insights-to-buy-or-not-to-buy/): What's going on in Retail? Check out our industry insights report to learn what real consumers are thinking, feeling, and saying when it comes to shopping and retail!
- [What are Insight Communities good for?](https://researchbods.strat7.com/what-are-insight-communities-good-for/): Starting a new career can be both exciting and overwhelming – especially when you’re diving into a field as varied and fast-paced as market research. In this blog, Millie Holliday, one of our apprentices here at STRAT7 Researchbods, reflects on her journey so far. From unexpected skills to honest insights about learning curves and imposter syndrome, she shares the five key things she wishes she’d known before getting started.
- [Sustainability industry insights: sustainability or savings?](https://researchbods.strat7.com/sustainability-industry-insights-sustainability-or-savings/): What's going on in Sustainability? Check out our industry insights report to learn what real consumers are thinking, feeling, and saying when it comes to sustainable brand practises!
- [Media industry insights: How in demand is on-demand?](https://researchbods.strat7.com/media-industry-insights-how-in-demand-is-on-demand/): Read our deep dive into video-on-demand services to find out how UK consumers feel about them and what influences their subscription choices.
- [Financial services industry insights: Let’s get fiscal!](https://researchbods.strat7.com/financial-services-industry-insights-lets-get-fiscal/): Dig into trends including how consumers are dealing with the cost of living in our financial services industry insights.

## Pages
- [Market Map](https://researchbods.strat7.com/market-map-one-pager/): Market Map Download our one-pager now Meet our team See our full team
- [Brand Asset Audit](https://researchbods.strat7.com/brand-asset-audit-one-pager/): Brand Asset Audit Download our one-pager now Meet our team See our full team
- [Your Customer Spotlight](https://researchbods.strat7.com/your-customer-spotlight-one-pager/): Your Customer Spotlight Download our one-pager now Meet our team See our full team
- [Subscribe](https://researchbods.strat7.com/subscribe/): Want to stay in touch? Subscribe to get updates only when there's something interesting to share - fresh research, insights or noteworthy news. Meet our team See our full team
- [Community Management](https://researchbods.strat7.com/what-we-do/community-management/): Every thriving Insight Community starts with trust, relevance and connection. Whether you’re engaging long-time loyalists or someone who's not your current customer, making them feel valued is what keeps your Community vibrant and your research meaningful. 
- [Client Services](https://researchbods.strat7.com/what-we-do/client-services/): Successful Insight Communities are about more than running research projects - they need to deliver speed, agility and tangible ROI. That’s where our dedicated Client Services team comes in. We’re one of the only providers with a team solely focused on customer success, giving you the platform, process and people to deliver on your strategic priorities. 
- [Onboarding](https://researchbods.strat7.com/what-we-do/onboarding/): We know that seamless onboarding is best delivered by dedicated experts, with the experience and skills to navigate any bumps in the road, whether you're starting from scratch or switching suppliers.
- [Sitemap](https://researchbods.strat7.com/sitemap/): Sitemap
- [Careers](https://researchbods.strat7.com/about-us/careers/): At Researchbods, everything starts with trust – with our clients, our partners and each other. We don’t just deliver research; we build long-term relationships that shape the future.
- [Industries](https://researchbods.strat7.com/industries/): We don’t just work across industries – we understand them inside out. From financial services to retail, tech to travel, our team brings deep sector expertise and a clear point of view to every challenge.
- [Survey toolkit](https://researchbods.strat7.com/technology-innovation/survey-toolkit/): “We are continuously evolving our survey toolkit to meet the needs of our clients; it’s what sets us apart and drives better outcomes for our clients. By focusing on leading-edge questions and enhancing participant experience, we ensure that our surveys deliver the most accurate and insightful results.”
- [Home](https://researchbods.strat7.com/): We help ambitious brands lead their markets by delivering insight that powers decisive action.
- [Financial services](https://researchbods.strat7.com/industries/financial-services/): In an industry where trust is everything, it’s never been more important to dig deep into evolving customer needs, deliver seamless omnichannel experiences and build loyalty for the long term. We can help you get there with our financial research services.
- [UX & online optimisation](https://researchbods.strat7.com/what-we-do/ux-online-optimisation/): Online experiences are more important than ever. Customer interactions are increasingly digital-first. Purchase journeys bounce quickly between online and offline (and maybe back to online). 
- [Comms & campaigns](https://researchbods.strat7.com/what-we-do/comms-campaigns/): Marketing teams have never been under more pressure. Rising costs, demands on consumer attention and increasing consumer expectations mean every campaign needs to work harder than ever. But how do you make sure your message cuts through?
- [EDD (Equity, Dignity and Diversity) Policy ](https://researchbods.strat7.com/edd-equity-dignity-and-diversity-policy/): STRAT7 is committed to developing, maintaining and supporting a culture of equality in employment in which staff are treated equitably and with respect and can work in an environment where they can realise their potential whatever their age, race, colour, nationality, ethnic origin, creed, disability, sexual orientation, sex, gender identity, marital or civil partnership status, parental status, religion, belief or non-belief, social or economic class, employment status, or any other criteria that cannot be shown to be properly justifiable.
- [Modern slavery act statement​](https://researchbods.strat7.com/modern-slavery-act-statement/): This statement, made pursuant to section 54(1) of the Modern Slavery Act 2015, demonstrates our commitment to tackle modern slavery and sets out the approach taken by STRAT7 Ltd. (STRAT7) to understand whether slavery, servitude, forced labour and/or human trafficking (together “Modern Slavery”) exist in our supply chain.
- [Environmental Policy](https://researchbods.strat7.com/environmental-policy/): STRAT7 is committed to providing a quality service in a manner that ensures a safe and healthy workplace for our employees and minimises our potential impact on the environment. We will operate in compliance with all relevant environmental legislation and we will strive to use pollution prevention and environmental best practices in all we do.
- [Market understanding](https://researchbods.strat7.com/what-we-do/market-understanding/): Our expert team blends proven research methods with innovative approaches to help you see beyond what’s obvious. With our market intelligence services and years of experience working across categories, we help you uncover the opportunities that others miss, giving you a clear roadmap for growth.
- [Product innovation](https://researchbods.strat7.com/what-we-do/product-innovation/): Markets move fast. Competitors launch new offerings overnight. Trends appear (and disappear) in a flash. The challenge isn’t coming up with ideas - it’s knowing which ones will stick with your customers.
- [About us](https://researchbods.strat7.com/about-us/): Researchbods formed with just 3 employees
- [B2B & specialist audiences](https://researchbods.strat7.com/industries/b2b/): Business’ needs are just as complex and multifaceted as humans’. We direct our B2B market research expertise to your specific needs and audience, diving beneath the surface and providing clear understanding of how you can adapt, grow and flourish.
- [Get in touch](https://researchbods.strat7.com/get-in-touch/): 21 Queen StreetWest YorkshireLS1 2TW
- [Travel & leisure](https://researchbods.strat7.com/industries/travel-leisure/): Against this fast-moving backdrop, your research needs to go beyond intentions and uncover real behaviour - quickly and clearly. At Researchbods, we work with leading brands across travel, tourism and hospitality to explore what travellers truly think, feel and do. Whether through focused ad-hoc projects or ongoing Insight Communities, our travel market research helps you create standout experiences, shape products that connect and respond with confidence at every stage of the journey. 
- [Technology](https://researchbods.strat7.com/industries/technology/): Whether you're building connected experiences, exploring ethical AI or launching your next big thing, we help you stay ahead of what users want, need and expect. By combining behavioural data with continuous consumer feedback, our technology research services help tech brands refine their product roadmaps, optimise UX and earn lasting loyalty. 
- [Media & entertainment](https://researchbods.strat7.com/industries/media-entertainment/): Whether you need quick-turnaround concept testing or long-term strategic insight, we’ll tailor the right solution. Our media and entertainment market research blends quant and qual techniques, advanced tech and a consultative approach to give you clear direction and better decisions.
- [Brand strategy](https://researchbods.strat7.com/what-we-do/brand-strategy/): In fast-moving markets, staying relevant and distinctive is a constant challenge. Our brand strategy services help you uncover how your brand is perceived today and where you can confidently take it next.
- [Energy & utilities](https://researchbods.strat7.com/industries/energy-utilities/): From the growing push towards decarbonisation and sustainable energy sources, to significant investments in renewables, innovation in water recycling and EV charging infrastructure, the utilities sector is in flux.
- [Consumer & retail](https://researchbods.strat7.com/industries/consumer-retail/): More consumers are buying online and retail spaces are being redefined. With Gen Z and Gen Alpha reshaping habits through social media shopping and sustainability influencing everything from resale to packaging, the retail landscape is more dynamic than ever. Add in the rise of hyper-personalised recommendations powered by AI and the blurring lines between physical and digital storefronts, and it’s clear: retail brands can’t afford to stand still.
- [News](https://researchbods.strat7.com/resources/news/): News Being a bod Brand development Custom insight Customer understanding Insight communities Uncategorised
- [Events & webinars](https://researchbods.strat7.com/resources/events-webinars/): Events & webinars Being a bod Brand development Custom insight Customer understanding Insight communities Uncategorised
- [Ebooks](https://researchbods.strat7.com/resources/ebooks/): Ebooks Being a bod Brand development Custom insight Customer understanding Insight communities Uncategorised
- [Blogs](https://researchbods.strat7.com/resources/blogs/): Blogs Being a bod Brand development Custom insight Customer understanding Insight communities Uncategorised
- [Our work](https://researchbods.strat7.com/our-work/): Our work Being a bod Brand development Custom insight Customer understanding Insight communities Uncategorised All
- [ex-plor](https://researchbods.strat7.com/technology-innovation/ex-plor/): ex-plor is a powerful, proprietary Insight Community platform that empowers brands by tapping into the voice of their customers in real-time.
- [What we do](https://researchbods.strat7.com/what-we-do/): We're not researchers who deliver reports – we're specialists in decoding people and turning our findings into strategies. Through implementation-focused insight and decision-forcing analysis, we help brands rethink how they engage customers.
- [Automotive](https://researchbods.strat7.com/industries/automotive/): By combining our deep expertise in automotive market research with our tech-enabled, agile methodologies, we empower our clients to not just stay ahead of these trends, but to proactively shape the future of the industry.
- [Customer understanding](https://researchbods.strat7.com/what-we-do/customer-understanding/): Trends move fast. New platforms pop up. Customer expectations shift overnight. It’s never been harder - or more important - to truly understand what makes your customers tick.
- [Resources](https://researchbods.strat7.com/resources/): Resources Being a bod Brand development Custom insight Customer understanding Insight communities Uncategorised Blogs See all blogs Ebooks See all ebooks Events & webinars See all
- [Our people](https://researchbods.strat7.com/our-people/): Our people are what sets us apart. We’re not just researchers – we’re thinkers, makers, challengers and collaborators. Every member of our team brings their unique expertise and energy to the table, working together to deliver innovative, tech-powered insight that truly makes a difference.
- [Insight Communities](https://researchbods.strat7.com/what-we-do/insight-communities/): In a world that never stops changing, traditional research methods often struggle to keep up.
- [Insight](https://researchbods.strat7.com/what-we-do/insight/): Demands for insight are greater than ever, but increasingly, you’re having to do more with less.
- [Technology & innovation](https://researchbods.strat7.com/technology-innovation/): Researchbods started life as a tech business, running insight communities for clients using our proprietary ex-plor Insight Communities platform. As our business has grown, blending human expertise and innovative technology to deliver insight has become our USP. It’s how we create real impact for clients – at speed and scale.

## Ebooks
- [Insight Community buyers 2025](https://researchbods.strat7.com/ebook/insight-community-buyers-2025/): Explore the pressures shaping Insight Community buyers in 2025. Compare against peers and uncover what’s driving decisions this year.
- [Insight Communities: Driving success in an uncertain world](https://researchbods.strat7.com/ebook/insight-communities-ebook/): In this guide, we break down everything you need to know about Insight Communities – what they are, why they matter and how they can transform the way your business makes decisions. Whether you're building a case internally or just starting to explore your options, this ebook will give you the clarity and confidence to move forward.
- [AI’s evolution: emerging attitudes and its adoption in the workplace](https://researchbods.strat7.com/ebook/ais-evolution-emerging-attitudes-and-its-adoption-in-the-workplace/): Our latest research uncovers how attitudes toward AI are shifting among consumers and employees. Discover where AI adoption is accelerating, what’s holding it back, and how businesses can harness its potential to drive innovation and trust.
- [Customer centricity: Fresh perspectives and approaches for brands](https://researchbods.strat7.com/ebook/customer-centricity-fresh-perspectives-and-approaches-for-brands/): Explore how leading brands like ITV and Yorkshire Building Society embed customer centricity to drive loyalty and growth. This ebook offers expert insights and practical strategies for making customer closeness a true business advantage.
- [Discover the latest trends in Insight Communities](https://researchbods.strat7.com/ebook/discover-the-latest-trends-in-insight-communities/): What’s shaping the future of Insight Communities? Our latest research reveals key trends from 70 industry professionals, including the growing role of AI, top priorities for community adoption and the biggest challenges brands face. Discover what’s next for engagement, innovation and insight.
- [AI state of mind: Insights and attitudes to shape the future](https://researchbods.strat7.com/ebook/ai-state-of-mind-insights-and-attitudes-to-shape-the-future/): AI continues to shape how we live, work, and learn, but what do people really think? This research explores evolving consumer attitudes to AI, highlighting generational differences, trust concerns and opportunities for brands to use AI responsibly while maintaining a human touch.
- [How to engage Gen Z in market research](https://researchbods.strat7.com/ebook/how-to-engage-gen-z-in-market-research/): This playbook brings together insights on the Gen Z audience, along with tips, tricks and best practice in order to succeed when engaging them in Insight Communities.

## Events
- [In-person event: Understand audiences, people and cultures, rapidly and at scale](https://researchbods.strat7.com/event/in-person-event-understand-audiences-people-and-cultures-rapidly-and-at-scale/): Join STRAT7 and TelmarHelixa for an exclusive Manchester event on 3rd October 2024. Explore how robust data practices and advanced audience analytics can transform your understanding of people and cultures - rapidly and at scale. Enjoy thought leadership insights, networking with industry peers, and relaxed evening drinks at Dear Sailor, Spinningfields.
- [Join us at Quirk’s London 2022](https://researchbods.strat7.com/event/join-us-at-quirks-london-2022/): Visit Researchbods at Quirk’s London 2022 on 4–5 May to learn how to engage Gen Z and future-proof your insight community strategy. Discover key research findings, connect with industry peers, and explore our platform at booth 702.
- [Join us at Quirk’s London 2021](https://researchbods.strat7.com/event/join-us-at-quirks-london-2021/): Visit Researchbods at Quirk’s London 2021 on 13–14 October. Learn how Deliveroo leveraged its insight community to drive rapid NPD and disrupt the retail sector. Connect with our team at booth 500 for insights, demos, and a chance to explore agile research solutions firsthand.

## News
- [Researchbods appoints Bri McIntosh as Client Director to drive client impact](https://researchbods.strat7.com/news/researchbods-appoints-bri-mcintosh/): Researchbods has appointed Bri McIntosh as Client Director, bringing over a decade of market research expertise to strengthen client partnerships and drive impactful insight.
- [Researchbods unveils new brand to reflect its evolution](https://researchbods.strat7.com/news/researchbods-unveils-new-brand-to-reflect-its-evolution/): Researchbods has unveiled a refreshed brand identity that reflects our people-first values, tech-enabled expertise and commitment to delivering impactful, agile insight for clients.
- [We’re finalists at the MRS Awards 2025](https://researchbods.strat7.com/news/were-finalists-at-the-mrs-awards-2025/): We’re thrilled to share that STRAT7 Researchbods has been shortlisted for two categories at the prestigious MRS Awards 2025.
- [We’re ESOMAR Awards 2025 Silver Winners – Best Social Impact](https://researchbods.strat7.com/news/were-esomar-awards-2025-silver-winners-best-social-impact/): We are delighted to announce that our work with Asda and The Asda Foundation has been honoured at the ESOMAR Awards 2025, taking Silver in the Best Social Impact (Global) category!
- [STRAT7 Researchbods announces leadership promotions to drive brand and commercial growth](https://researchbods.strat7.com/news/strat7-researchbods-announces-leadership-promotions-to-drive-brand-and-commercial-growth/): We are delighted to announce two key promotions that signal an exciting new chapter for our brand and commercial strategy.
- [Sarah Askew named 2025 MRS Research Hero](https://researchbods.strat7.com/news/sarah-askew-named-2025-mrs-research-hero/): We've got some amazing news to share - our Innovation Director Sarah Askew has been named a Research Hero for 2025 by the Market Research Society (MRS).
- [Sam Watson named Honouree in Greenbook’s Future List 2025](https://researchbods.strat7.com/news/sam-watson-named-honouree-in-greenbooks-future-list-2025/): The Greenbook Future List is a prestigious initiative that highlights emerging talent within the first 10 years of their careers in the market research and consumer insights industry. It recognises individuals who demonstrate exceptional leadership, professional growth, personal integrity, and passion while making a significant impact on the industry.
- [STRAT7 Researchbods named among the top 20 fastest-growing agencies](https://researchbods.strat7.com/news/strat7-researchbods-named-among-the-top-20-fastest-growing-agencies/): At Researchbods, we’re always striving to deliver impactful insights and innovative solutions for our clients. That’s why we’re thrilled to share some exciting news: according to the latest Market Research Society (MRS) RESEARCH LIVE Industry Report, we are one of the top 20 fastest-growing individual agencies!
- [Celebrating success – finalists for Agency of the Year at the MRS Awards 2024!](https://researchbods.strat7.com/news/celebrating-success-finalists-for-agency-of-the-year-at-the-mrs-awards-2024/): We’re thrilled to announce that we’ve been named a finalist for the MRS Agency of the Year 2024! It’s an incredible honour, and we’re proud to be recognised for our commitment to being a trusted research partner for our clients and creating an inspiring workplace for our talented team.
- [STRAT7 launches global data collection agency, STRAT7 Audiences](https://researchbods.strat7.com/news/strat7-launches-global-data-collection-agency-strat7-audiences/): The move signals STRAT7’s commitment to data integrity by building this vital function into a dedicated business unit.
- [UK consumers see positive potential for AI in market research, new study reveals](https://researchbods.strat7.com/news/uk-consumers-see-positive-potential-for-ai-in-market-research-new-study-reveals/): Participants also highlighted several specific benefits to using AI in market research, including enhanced targeting and efficiency in survey participation; more dynamic and responsive survey designs; and advanced data analysis capabilities leading to quicker and more accurate insights.
- [STRAT7 Researchbods launches AI survey chatbot](https://researchbods.strat7.com/news/strat7-researchbods-launches-ai-survey-chatbot/): In a recent STRAT7 Researchbods’ survey with 1,500 respondents, the use of the AI survey chatbot resulted in an 80% increase in verbatim quality and a five percent uplift in participant enjoyment when AI probing was employed.
- [Researchbods launches data integrity initiative](https://researchbods.strat7.com/news/researchbods-launches-data-integrity-initiative/): Thomas Bates, Head of Client Services for the global data collection division at Researchbods
- [Expanding our global presence with New York office](https://researchbods.strat7.com/news/expanding-our-global-presence-with-new-york-office/): The New York office will serve as a strategic hub, enabling Researchbods to better cater to the needs of its North America clients and deliver even greater value to them through close collaboration with other STRAT7 agencies.
- [MRS Awards 2022 Agency of the Year finalist!](https://researchbods.strat7.com/news/mrs-awards-2022-agency-of-the-year-finalist/): We're very proud to announce that we're a finalist for MRS Awards Agency of the Year 2022! We take a huge amount of pride in being an invaluable research partner to our clients, as well as being a fantastic place to work for our talented team. We live and breathe insight and data collection, which is why being shortlisted for this award is a huge, (and we think well-deserved!) honour!
- [Researchbods launch Custom Insight division](https://researchbods.strat7.com/news/researchbods-launch-custom-insight-division/): We launched our Custom insight division to satisfy brands’ needs for agile and executional in-market research projects. Custom insight is method neutral, selecting the most appropriate techniques for each project; we use qualitative and quantitative methodologies, both online and face-to-face.
- [Launching our enhanced global support service ‘Expert Lab’](https://researchbods.strat7.com/news/launching-our-enhanced-global-support-service-expert-lab/): The service aims to tap into the combined expertise of the 120 strong Researchbods’ team to uncover new opportunities for clients of the proprietary insight community platform ex-plor.
- [Continuing our expansion with 14 new hires](https://researchbods.strat7.com/news/news-continuing-our-expansion-with-14-new-hires/): We've welcomed 14 new hires since the beginning of April to support our continued expansion. These new appointments span across various departments including four in the Technology Team, two in the Insight Team, four in the Project Team, two in the Data Team and two in the Support Team.
- [Introducing our new creative division ‘Studio’](https://researchbods.strat7.com/news/introducing-our-new-creative-division-studio/): Firstly, by delivering the highest quality insight community environments for respondents in order to improve engagement and participation. Secondly, by producing inspiring and shareable outputs for clients, visualising insights through reports, infographics, dashboards, videos etc, to help bring the customer to life and create maximum impact with key stakeholders.
- [Researchbods rebrands to deliver ‘the insight edge’](https://researchbods.strat7.com/news/welcome-to-the-insight-edge/): Researchbods, the company that offers agile insight solutions including insight communities, global audience access, and experience management, has announced a major rebrand to celebrate its ten-year milestone.
- [Reporting 26% revenue growth](https://researchbods.strat7.com/news/revenue-growth-sep-2021/): We attribute this growth to a relentless focus on delivering agile insights for clients, continuous investment in new products and services delivered via our proprietary platform ex-plor, and to increased demand for multi-country insight communities.
- [Launching our sentiment analysis tool](https://researchbods.strat7.com/news/researchbods-launch-sentiment-analysis-tool/): Conversation IQ, which sits within the ex-plor insight community platform, helps researchers to capture, quantify and analyse large quantities of qualitative data for entity and sentiment more effectively using an AI driven engine.  The tool uses natural language processing to surface and display key themes and entities from areas across an insight community, including discussion rooms, social hubs and forums. These themes can be displayed as word clouds and multiple graphs, or filtered from an intuitive dashboard by task type, date range, language and more.
- [Introducing our new Customer Success division](https://researchbods.strat7.com/news/researchbods-launches-customer-success-division/): By putting customers at the heart of the business, the Customer Success division will focus on delivering a first-class client experience across all touchpoints, and provide extensive resources and support throughout the customer journey. This ‘customer-first’ approach means clients will gain maximum value from the full suite of Researchbods’ products and services to reach their desired outcomes.

## Our work
- [Flexible Insight Community support for a restaurant icon](https://researchbods.strat7.com/work/insight-community-for-a-restaurant/): Learn how a fast-casual dining brand uses an Insight Community to stay close to customers, accelerate innovation and give its small insight team the agility to answer questions in hours.
- [Creating brand-personalised Insight Communities for an automotive giant](https://researchbods.strat7.com/work/brand-led-insight-communities-for-automotive/): Learn how a global automotive group built brand-personalised Insight Communities to accelerate vehicle innovation, protect premium brand DNA and turn customer experience into confident product decisions.
- [Commercial growth and reader-led content for a newspaper](https://researchbods.strat7.com/work/using-an-insight-community-to-drive-media-growth/): Find out how a leading news brand used an Insight Community to power advertising revenue, accelerate editorial decisions and deepen reader loyalty through real-time audience understanding.
- [How real-time insight transformed a nation’s pandemic narrative](https://researchbods.strat7.com/work/using-real-time-insight-for-national-engagement/): Read how real-time insight powered a national campaign for the UK Covid-19 Inquiry, driving 19,000+ public stories and embedding lived experience into the permanent public record.
- [How CALM unlocked campaign synergy to drive behaviour change](https://researchbods.strat7.com/work/using-campaign-insight-to-drive-change/): Using campaign insight, CALM improved awareness and engagement across multiple campaign phases, increasing adults’ confidence to act and reducing the intention-to-action gap for youth suicide prevention.
- [A relaunched, reignited Community for an insurance company](https://researchbods.strat7.com/work/rebuilding-an-insight-community-to-drive-engagement/): Read how a leading insurance brand relaunched its Insight Community, increasing engagement, improving stakeholder collaboration and delivering faster, more actionable customer insight.
- [Transforming ownership experiences in premium automotive](https://researchbods.strat7.com/work/transforming-ownership-experiences-in-premium-automotive/): Read how customer insight helped a premium automotive brand move beyond transactions to create meaningful ownership experiences that build trust and loyalty.
- [Luxury vehicle customisation redefined](https://researchbods.strat7.com/work/luxury-vehicle-customisation-redefined/): Learn how customer insight helped a luxury automotive brand simplify complex configuration choices while preserving the freedom to personalise.
- [How insight has transformed community giving at Asda and the Asda Foundation](https://researchbods.strat7.com/work/how-insight-has-transformed-community-giving-at-asda-and-the-asda-foundation/): An ongoing Community Insight Tracker empowers Asda and the Asda Foundation to capture community voices, uncover long-term needs and guide meaningful, insight-led giving.
- [Helping a major sports publisher become the go-to destination for data-powered insights](https://researchbods.strat7.com/work/helping-a-major-sports-publisher-become-the-go-to-destination-for-data-powered-insights/): Advanced audience segmentation and in-depth research helped a major sports media platform understand bettors’ behaviours and motivations, enabling smarter targeting and product development.
- [Unlocking success in the veterinary supplements market in Italy and France](https://researchbods.strat7.com/work/unlocking-success-in-the-veterinary-supplements-market-in-italy-and-france/): Research with cat owners in Italy and France revealed purchase drivers, unmet needs, and winning claims, enabling a pet brand to confidently launch a new veterinary supplement.
- [Strengthening insight through partnership with Greene King’s hybrid Insight Community](https://researchbods.strat7.com/work/strengthening-insight-through-partnership-with-greene-kings-hybrid-insight-community/): A hybrid Insight Community helped Greene King engage over 5,000 members, empowering the team with tools and support to generate high-quality insights and sustain participation.
- [Unpicking the emotional and impulsive from the rational and routine in the online pet food journey](https://researchbods.strat7.com/work/unpicking-the-emotional-and-impulsive-from-the-rational-and-routine-in-the-online-pet-food-journey/): By exploring pet owners’ online shopping behaviours, the client gained actionable insights to optimise content strategy, better influence brand choice and enhance the online pet food journey.
- [Driving NPD and concept expertise for a global confectionery company](https://researchbods.strat7.com/work/driving-npd-and-concept-expertise-for-a-global-confectionary-company/): A structured concept testing programme gave a global confectionery brand actionable insights, accelerating new product development, identifying success factors, and optimising innovation across teams.
- [A temperature check on the energy levels of sports sponsorship for a soft drinks company](https://researchbods.strat7.com/work/a-temperature-check-on-the-energy-levels-of-sports-sponsorship-for-a-soft-drinks-company/): By evaluating the impact of a football club sponsorship, a leading soft drinks brand gained clear insights into brand awareness, affinity, and message effectiveness, helping optimise investment for future seasons.
- [A game-changing ‘Meet the customer’ programme for a tea brand](https://researchbods.strat7.com/work/a-game-changing-meet-the-customer-programme-for-a-tea-brand/): An immersive ‘Meet the Customer’ programme gave a leading tea brand direct insights from consumers, helping employees uncover opportunities, shape strategies, and drive growth in herbal and green tea categories.
- [Empowering strategic business decisions for a British supermarket chain](https://researchbods.strat7.com/work/empowering-strategic-business-decisions-for-a-british-supermarket-chain/): A 28,000-member customer Community gives a leading UK supermarket real-time insights, enabling faster, customer-driven decisions, smarter solutions and a competitive edge in a rapidly changing market.
- [One platform, three branded communities: driving insight and commercial success for a consumer media company](https://researchbods.strat7.com/work/one-platform-three-branded-communities-driving-insight-and-commercial-success-for-a-consumer-media-company/): A single, insight-rich platform now connects three audience communities for a major media brand, enhancing audience understanding, guiding new propositions and evidencing real campaign effectiveness.
- [House of brands: one all-encompassing solution](https://researchbods.strat7.com/work/house-of-brands-one-all-encompassing-solution/): A dynamic community platform enables Hearst to engage 30,000 members across 17 magazine brands, delivering fast, segmented insights while futureproofing growth and audience engagement.
- [A Community driving impactful comms for Yorkshire Building Society](https://researchbods.strat7.com/work/a-data-holistic-community-approach-for-ybs/): Yorkshire Building Society’s member Community ensures customers have a genuine voice in shaping the Society’s future - driving more relevant engagement, better service, and meaningful impact.
- [Placing cruise guests’ needs at the heart of digital development](https://researchbods.strat7.com/work/helping-an-international-cruise-line-keep-their-guests-needs-at-the-heart-of-future-digital-development/): A guest Insight Community enables an international cruise line to optimise digital experiences, test propositions and drive customer-centric decisions that enhance satisfaction and loyalty.
- [Driving cultural change at a global online food delivery company with a Customer Festival](https://researchbods.strat7.com/work/driving-cultural-change-at-a-global-online-food-delivery-company-with-a-customer-festival/): An immersive Customer Festival enabled a global online food delivery company to humanise consumer data, foster engagement and drive a cultural shift toward customer-centric decision-making.
- [Bringing the visitor and volunteer voice to life for the National Trust](https://researchbods.strat7.com/work/national-trust/): Insight communities enable National Trust to capture visitor and volunteer feedback, improving experiences, guiding strategic decisions and supporting record membership growth.
- [Driving audience understanding and engagement for ITV](https://researchbods.strat7.com/work/itv-case-study/): The ITV Village insight community enables 10,000 members to share real-time feedback, helping ITV optimise programming, advertising and viewer engagement for commercial growth.
- [Building agile Insight Communities for O2’s customer-first future](https://researchbods.strat7.com/work/o2/): Three tailored Insight Communities enable O2 to capture customer and staff feedback, informing product innovation, enhancing loyalty, and driving revenue growth across the UK’s largest network.

## Webinars
- [Expanding your brand? Here’s how not to screw it up](https://researchbods.strat7.com/webinar/expanding-your-brand-heres-how-not-to-screw-it-up/): Thinking about brand expansion? Before diving into a new audience, category or market, learn how to avoid common pitfalls. In this 30-minute webinar, we reveal how to identify your audience, evaluate competitors and assess potential using real-world data, so you can expand confidently and strategically.
- [Enhancing brand effectiveness with Brand Asset Audit](https://researchbods.strat7.com/webinar/enhancing-brand-effectiveness-with-brand-asset-audit/): Is your brand still connecting with your audience? A brand asset audit helps you uncover how your brand performs across touchpoints - from recognition to relevance. Discover how to evaluate your brand’s strengths, identify opportunities for improvement and make data-driven decisions that protect and grow brand equity.
- [Unlock deeper customer insights with Your Customer Spotlight](https://researchbods.strat7.com/webinar/unlock-deeper-customer-insights-with-your-customer-spotlight/): Go beyond surface-level research and uncover what truly drives your customers. In this on-demand webinar, learn how Your Customer Spotlight helps brands reveal richer customer insights, exploring real behaviours, motivations and attitudes. See how deeper understanding leads to smarter, evidence-based decisions and lasting business impact.
- [Empowering customer financial health: Insights and strategies from our research with LV=](https://researchbods.strat7.com/webinar/empowering-customer-financial-health-insights-and-strategies-from-our-research-with-lv/): Discover how brands can play a pivotal role in supporting customer financial wellbeing. In partnership with LV=, this on-demand webinar explores the connection between financial and overall wellness, the barriers people face and three key actions brands can take to help customers feel more secure and supported.
- [Consumer Duty: Leveraging Online Insight Communities for Exceptional Consumer Outcomes](https://researchbods.strat7.com/webinar/consumer-duty-leveraging-online-insight-communities-for-exceptional-consumer-outcomes/): With the FCA’s Consumer Duty now in force, financial services brands face growing pressure to prove they deliver good customer outcomes. In this on-demand webinar, we explore how Insight Communities enable faster, more cost-effective and high-quality research to evidence compliance and customer satisfaction. Learn practical tools, methods and use cases to help you meet the four Consumer Duty outcomes with confidence and efficiency.
- [The Future of Wellbeing – Key Take Outs](https://researchbods.strat7.com/webinar/the-future-of-wellbeing-key-take-outs/): Explore the future of customer wellbeing in our on-demand webinar. Learn the top priorities and challenges affecting consumers, uncover emerging trends and gain insights to help brands enhance wellbeing strategies.
- [Building a brilliant insight community](https://researchbods.strat7.com/webinar/building-a-brilliant-insight-community/): Watch our webinar to learn how to build, launch and recruit for a brilliant Insight Community that generates agile and actionable insight.
- [Gen Z: Engaging the silent majority](https://researchbods.strat7.com/webinar/gen-z-engaging-the-silent-majority/): Watch our 40-minute session uncovering what makes Gen Z tick. Learn how this diverse generation views market research, the key segments to know, and strategies to engage youth audiences to build brand affinity and loyalty.
- [Taking customer closeness to the next level with Insight Communities](https://researchbods.strat7.com/webinar/taking-customer-closeness-to-the-next-level-with-insight-communities/): Learn how to take customer closeness to the next level with Insight Communities that drive deeper understanding, stronger engagement and smarter decision-making. In this 35-minute on-demand webinar, our experts explore how technology, strategy and storytelling combine to bring customers to life within your organisation, helping your brand accelerate loyalty, growth and retention.
- [How ITV use Insight Communities to influence decisions](https://researchbods.strat7.com/webinar/how-itv-use-insight-communities-to-influence-decisions/): In this 35-minute webinar, Mat Riches from ITV reveals how the broadcaster’s Insight Community, ITV Village, creates closer connections with audiences and guides smarter business decisions. Learn how ITV uses community insights to shape strategy, enhance engagement and inspire innovation.
- [Beyond lockdown: How to capitalise on new consumer behaviours](https://researchbods.strat7.com/webinar/beyond-lockdown-how-to-capitalise-on-new-consumer-behaviours/): As we emerge from lockdown, consumer behaviour has shifted in lasting ways. Watch our 45-minute webinar to discover how brands are using Insight Communities to understand what consumers are thinking, predict what they’ll do next and reconnect with them to drive growth in a post-pandemic world.
- [Maximising value from Insight Communities](https://researchbods.strat7.com/webinar/maximising-value-from-insight-communities/): Discover how to build and sustain high-performing Insight Communities that deliver deeper insights, faster decisions and stronger ROI. In this on-demand webinar, our experts share proven strategies for planning, launching and maintaining communities that truly connect with your customers, helping your business stay insight-driven year after year.