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Generated by All in One SEO Pro v4.9.5.2, this is an llms.txt file, used by LLMs to index the site. # Randall Reilly Navigate the Talent Landscape. ## Sitemaps - [XML Sitemap](https://randallreilly.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [You're Losing Drivers Before You Even Talk to Them](https://randallreilly.com/drivers/videos-webinars-drivers/youre-losing-drivers-before-you-even-talk-to-them/) - Most fleets lose drivers before the first conversation. See how missed calls and slow response times are costing you hires - and revenue. - [The Market Looks Better Than It Is (Here's What the Data Says)](https://randallreilly.com/drivers/videos-webinars-drivers/the-market-looks-better-than-it-is/) - The market looks better—but the data says otherwise. See what’s really happening with freight, hiring, and driver trends. - [Are You Falling Into This Common Driver Recruiting Trap?](https://randallreilly.com/drivers/articles-drivers/are-you-falling-into-this-common-driver-recruiting-trap/) - Too many recruiting strategies are built around the assumption that drivers are basically the same as they were 10 years ago. But that’s just patently untrue. - [Drivers Don't Care About Pay?!? | Digging Deeper Discussion](https://randallreilly.com/drivers/videos-webinars-drivers/drivers-dont-care-about-pay/) - Is pay the only thing drivers care about? Has what drivers want changed over time? We have the driver data and we're ready to share what we found. - [Brace for Surging Diesel Prices | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/brace-for-surging-diesel-prices-2/) - As the conflict overseas continues, what does that mean for oil and gas prices stateside? We'll talk to economic guru, Jason Miller, and find out. - [The Cost of Missed Calls | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/the-cost-of-missed-calls/) - What can you do to make sure you can get the quality drivers you need without massively increasing budget? It all starts with the phone call. - [How Much Are Your Missed Calls Costing You? | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/how-much-are-your-missed-calls-costing-you/) - Dave and his guests discuss ways to become more efficient with your recruiting, take advantage of the latest AI tech, and get the hires you need. - [What Is the True Hidden Cost of Missed Calls?](https://randallreilly.com/drivers/articles-drivers/what-is-the-true-hidden-cost-of-missed-calls/) - Missed calls aren’t something to shrug off. They don’t stay a recruiting problem for long, they inevitably show up in your bottom line. - [Stratas® Debuts First Chat-Based AI Built for Market Intelligence on Driver Recruiting ](https://randallreilly.com/drivers/stratas-debuts-first-chat-based-ai-for-driver-recruiting/) - Randall Reilly is announcing the launch of their new proprietary chat-based AI feature, Stratas Assistant within the Stratas recruiting platform. - [Missed Call Calculator](https://randallreilly.com/drivers/calculators-drivers/missed-call-calculator/) - Get your missed call cost in seconds. Plug in a few quick details about your inbound calls and hiring conversion below to get monthly estimates for wasted ad spend, missed hires, and lost revenue. What if you never missed another recruiting call? Stratas® Agent is a trucking trained, AI call assistant that extends your team’s coverage - [AED Foundation and Randall Reilly partner to produce 2026 Technician Shortage Report](https://randallreilly.com/technicians/aed-foundation-and-randall-reilly-partner-to-produce-2026-technician-shortage-report/) - The Associated Equipment Distributors Foundation and Randall Reilly have partnered to produce a report detailing the economic effect of the technician shortage on the construction and agriculture industries. Based in part on surveys of dealers, OEMs, technicians and technical schools to be conducted in early 2026, the report will offer an in-depth look into the - [Is the Freight Market Finally Recovering | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/is-the-freight-market-finally-recovering/) - Is there finally some good news regarding the freight market? Have we finally turned the corner? We'll talk with Jason Miller. Plus all the driver recruiting and freight data you can handle. - [Is it a Mistake to Focus Too Heavily on Job Boards? | Hey Emily](https://randallreilly.com/drivers/videos-webinars-drivers/is-it-a-mistake-to-focus-too-heavily-on-job-boards/) - Emily Gordon, Randall Reilly SVP of RPO answers your questions about RPO, recruiting, and talent acquisition. If you have a question, let us know! - [The Tech Check | Q4 2025](https://randallreilly.com/technicians/the-tech-check-q4-2025/) - Our quarterly report with all the cost and hiring data for technicians is here. Check out the Tech Check Q4 2025 for all the latest data. - [Stability is the Key to Driver Recruiting in 2026 | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/stability-is-the-key-to-driver-recruiting-in-2026/) - Want to get off to a fast start in 2026? The key to successful driver recruiting today is stability. Learn what I mean in this month's episode. - [Are You Getting the Most Out of Your Job Boards? | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/are-you-getting-the-most-out-of-your-job-boards/) - When you’re looking for drivers, job boards can be a great asset. But how can you make sure that you stand out and are getting the most out of your efforts? - [Gulf Relay Case Study](https://randallreilly.com/drivers/client-stories-drivers/gulf-relay-case-study/) - Gulf Relay, a 300-truck fleet, faced challenges with a two-person recruiting team inundated by unrelated calls, leaving high-intent drivers waiting. Stratas Agent revamped their call flow, generating 235 unique leads and 15 hires in just 75 days. By filtering distractions and ensuring all calls were answered, Stratas Agent enabled recruiters to focus on serious applicants. Discover how this innovative tool can boost your hiring process and strengthen your brand! - [Freight Market Finally Turning?!? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/freight-market-finally-turning/) - Is the market beginning to turn? Have we finally climbed out of the freight trough? We talk to Jason Miller to find out. Watch the new episode for full details. - [Woods Machinery Case Study](https://randallreilly.com/technicians/woods-machinery-case-study/) - Randall Reilly's strategic digital marketing campaign significantly enhanced Woods Machinery's recruitment outcomes. By generating a high volume of quality leads and achieving notable hiring success, Randall Reilly demonstrated their expertise in recruitment marketing. - [Marketing Trends to Try in 2026](https://randallreilly.com/drivers/videos-webinars-drivers/marketing-trends-to-try-in-2026/) - Dave and his guest, Julie Arsenault, will go over what they think will be the hottest marketing trends for the upcoming year. - [Adapt & Thrive with Driver Recruiting in 2026 | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/adapt-and-thrive-with-driver-recruiting-in-2026/) - As we approach the new year, we take a look ahead to see how trucking fleets can adapt who they target and what they do with their driver recruiting. - [Why's it So Hard to Find and KEEP Drivers? Driver Polling Reveals the Answers | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/whys-it-so-hard-to-find-and-keep-drivers-driver-polling-reveals-the-answers-2/) - We get to all the recruiting, freight, and economic data you need to plan for the beginning of 2026. Plus, we'll look over driver polling data. - [5 Legit Ways to Work After-Hours Driver Leads ](https://randallreilly.com/drivers/articles-drivers/5-legit-ways-to-work-after-hours-driver-leads/) - What happens when a driver calls at 6:07 p.m. on a Friday? If you're like most fleets, they go to voicemail. And each one of those is a missed opportunity. - [The Tech Check | Q3 2025](https://randallreilly.com/technicians/tech-check-q3-2025/) - Our quarterly report with all the cost and hiring data for technicians is here. Check out the Tech Check Q3 2025 for all the latest data. - [Eliminating Drive-by Driver Applications | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/eliminating-drive-by-driver-applications/) - Why are so many driver applications uncommitted, and how does this waste recruiter time and resources? We'll talk about it and what you can do to stop it. - [Cargo Theft Season is Here! | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/cargo-theft-season-is-here/) - Over the next month or so we expect to see a spike in cargo theft activity. Is there anything you can do to protect yourself? Yup! Watch to find out more. - [The Biggest Blindspot in Driver Recruiting | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/the-biggest-blindspot-in-driver-recruiting/) - 70% of driver calls never reach a recruiter. If you’ve ever wondered why your recruiting ROI doesn’t match your ad spend, you can’t miss this conversation. - [Turn Your Missed Calls into Leads with Stratas® Agent | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/turn-your-missed-calls-into-leads-with-stratas-agent/) - Stop paying for calls from drivers you don't answer. With our new tool, Stratas® Agent, you can turn all those missed calls into leads. Watch to find out how. - [Only one AI is built for truck drivers. This one.](https://randallreilly.com/drivers/articles-drivers/only-one-ai-is-built-for-truck-drivers-this-one/) - Stratas Agent is an AI voice Agent engineered to understand your audience, speak their language, and drive leads your team can act on. - [Driver Recruiting: Quantity vs. Quality of Leads](https://randallreilly.com/drivers/articles-drivers/driver-recruiting-quantity-vs-quality-of-leads/) - What numbers matter most to you when it comes to your truck driver recruiting? Everyone is scrambling to get an edge on the competition. Generating driver leads is a major part of that. But, when you look at all of your recruiting data and the breakdown of your numbers, what is your primary focus? For - [Are Your Numbers Lying to You?](https://randallreilly.com/drivers/articles-drivers/are-your-numbers-lying-to-you/) - There are many options available to fleets and their recruiting partners when it comes to how they approach their recruiting efforts. There are many viable options and approaches available. With so many possibilities out there, how can you get the most for your money? Some have become fixated on numbers such as cost per lead - [Are Your Driver Recruiters Missing Opportunities?](https://randallreilly.com/drivers/articles-drivers/are-your-driver-recruiters-missing-opportunities/) - Fleets are constantly looking for ways to garner new quality leads. No matter how successful fleets are at acquiring leads, what they do with those leads and how they handle them is really important. How are your leads being handled by recruiters? In previous articles we’ve discussed some areas that recruiters constantly struggle with. For - [Is Your Social Media Advertising Reaching Drivers?](https://randallreilly.com/drivers/articles-drivers/is-your-social-media-advertising-reaching-drivers/) - The list of social media platforms is constantly growing. The popularity and usage of each platform on that list is constantly growing. The number of drivers who fit your hiring criteria who happen to be using each platform on that list is constantly . . .you get the idea. This constant growth creates endless opportunities - [What is the Right Number of Recruiters for Your Fleet?](https://randallreilly.com/drivers/articles-drivers/what-is-the-right-number-of-recruiters-for-your-fleet/) - What is the right number of driver recruiters? Is there such a thing? Fleets struggle everyday with this question. We all know that the truckers themselves are the lifeblood of the trucking and freight industry, but without recruiters...how do you get those drivers? Driver recruiters are a vital part of the equation. No fleet wants - [16 Common Mistakes That Stifle Your Recruiting (Part 2 of 2)](https://randallreilly.com/drivers/articles-drivers/16-common-mistakes-that-stifle-your-recruiting-part-2-of-2/) - When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our last article, we looked at eight of the common mistakes that stifle recruiting. We would like to outline eight more to help you identify which - [How to Stay on Top of the Shrinking Driver Pool](https://randallreilly.com/drivers/articles-drivers/how-to-stay-on-top-shrinking-driver-pool/) - This year, a concern has been raised in the driver recruiting world and it’s bringing up very specific questions, many of which we’ve heard from our clients. Why is cost-per-hire going up? Why is cost-per-lead more? Why is the number of hires going down though there’s been no change in yearly/monthly budget? It would be - [Flipping the Recruiting Funnel - Average Lifetime Value](https://randallreilly.com/drivers/articles-drivers/flipping-the-recruiting-funnel-series-average-lifetime-value/) - In the introduction to this recruiting funnel series, I briefly touched on what the marketing/sales funnel is and how it relates to your recruiting. As we move forward I will cover one step of the recruiting funnel in each installment of this series, covering common mistakes made in these stages as well as pointing out - [The Power of Mobile-First Recruiting](https://randallreilly.com/drivers/articles-drivers/the-power-of-mobile-first-recruiting/) - Smartphones are everywhere these days. Don’t believe me? Look around you. How many people are using their smartphones right now? How many have smartphones on their desks or in their pockets or purses? You may even be reading this article on a smartphone. 77% of Americans own smartphones and that is too big of a - [Adapting Your Driver Recruiting to the Coronavirus](https://randallreilly.com/drivers/articles-drivers/adapting-your-driver-recruiting-to-the-coronavirus/) - [acf field="embed_code"] Something that trucking has always had going for it is, America (and most of the world for that matter) runs on trucking. Even at a time where up to 3 out of 4 Americans are under some form of "lockdown" due to the coronavirus pandemic, trucking soldiers on. Trucking is one of the - [Don't Fall for the Driver Recruiting Placebo Effect](https://randallreilly.com/drivers/articles-drivers/dont-fall-for-the-driver-recruiting-placebo-effect/) - According to WebMD, a placebo is anything that seems to be a "real" medical treatment -- but isn't. It could be a pill, a shot, or some other type of "fake" treatment. What all placebos have in common is that they do not contain an active substance meant to affect health. The classic example of - [How to Perfect Your Driver Recruiting Calls](https://randallreilly.com/drivers/articles-drivers/how-to-perfect-your-driver-recruiting-calls/) - When done right, a well-structured call can build trust, address concerns, and move candidates closer to accepting the position. - [The Hidden Costs of a Bad Hire](https://randallreilly.com/drivers/articles-drivers/the-hidden-costs-of-a-bad-hire/) - Hiring the wrong person isn’t just a minor setback–it’s a costly mistake that can ripple through your entire organization. - [The RPO Companies Want When Hiring Can't Fail](https://randallreilly.com/drivers/articles-drivers/the-rpo-companies-want-when-hiring-cant-fail/) - When driver hiring is broken, the symptoms are obvious. What’s harder is finding a solution that helps diagnose the real issues and evolve your strategy. - [Stratas® Is What Better Driver Intelligence Looks Like](https://randallreilly.com/drivers/articles-drivers/stratas-is-what-better-intelligence-looks-like/) - Data alone won’t win drivers. The companies hiring best move faster, think smarter, and act sharper. Stratas gives them that edge. - [A Reimagined Platform for Today's Recruiting Demands](https://randallreilly.com/talent-acquisition/a-reimagined-platform-for-todays-recruiting-demands/) - Hiring teams are moving faster, juggling more campaigns, more platforms, and more pressure to prove performance. But the tools they need haven’t kept up. - [Why Talent Needs a Seat at the Strategy Table](https://randallreilly.com/talent-acquisition/articles-talent/why-talent-needs-a-seat-at-the-strategy-table/) - Bringing recruiting in late leads to bad timelines, broken budgets, and finger-pointing. Make talent part of the strategy, not an afterthought. - [Lead Flow Shouldn't Stall When You Launch A New Campaign](https://randallreilly.com/talent-acquisition/lead-flow-shouldnt-stall-when-you-launch-a-new-campaign/) - Most teams expect a slow lead flow when they launch a new campaign, but it doesn’t have to be that way. With the right partner, you can build momentum faster. - [The Right Way to Scale Hiring Without Losing Quality](https://randallreilly.com/uncategorized/the-right-way-to-scale-hiring-without-losing-quality/) - Fleets think more leads will solve their hiring problem. But without a process built for speed and quality, more volume just makes things worse. - [Every Day Without a Driver Hurts Your Bottom Line](https://randallreilly.com/drivers/articles-drivers/every-day-without-a-driver-hurts-your-bottom-line/) - With every passing day that a truck sits idle, revenue is lost. But the real cost of hiring delays isn’t just financial—it’s operational and strategic. - [Navigating 2025’s New Pay Transparency Laws](https://randallreilly.com/uncategorized/navigating-2025s-new-pay-transparency-laws/) - While pay transparency enhances trust and attracts top talent, the primary concern for businesses is understanding and adapting to these new laws now. - [From Reacting to Leading: Turn Hiring into Career Growth](https://randallreilly.com/drivers/articles-drivers/from-reacting-to-leading-turn-hiring-into-career-growth/) - Stop constantly fighting fires. Shift your focus from simply filling positions to making long-term, strategic decisions that drive real business growth. - [We let AI handle driver recruiting calls. Here’s what happened.](https://randallreilly.com/drivers/articles-drivers/we-let-ai-handle-driver-recruiting-calls-heres-what-happened/) - Missed calls have always been the hidden leak in driver recruiting. Stratas Agent is the fix. It answers every call 24/7 and instantly pushes leads to your ATS. - [7 Key Elements of a Winning Employer Brand](https://randallreilly.com/drivers/articles-drivers/7-key-elements-of-a-winning-employer-brand/) - Building a strong employer brand is no longer optional - it's essential. but what makes a brand truly stand out in the minds of top talent? - [You’re Being Misled About AI!!!](https://randallreilly.com/drivers/articles-drivers/youre-being-misled-about-ai/) - Talent acquisition is always evolving. Staying ahead means embracing new technology, and right now, everyone is buzzing about Artificial Intelligence. - [Volvo Puts Flagship Truck to the Test | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/volvo-puts-flagship-trucks-to-the-test/) - Volvo puts its VNL to the test in the deserts of California and Arizona. Plus we cover the latest driver recruiting, freight, & economic data for October 2025. - [Expand Your Driver Pool with Young Drivers & Women | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/expand-your-driver-pool-with-young-drivers-and-women/) - The competition for drivers is fierce, and if predictions are correct the coming years are only going to get even more competitive. Two segments that have been long sought after are the women and younger drivers. Easier said than done though, right? On today's Recruiting Roundup, we'll talk about the driver shortage and what you can do to attract those two key segments to your fleet. - [Man Targeting Trucks Found Guilty of Arson | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/man-found-guilty-of-arson-found-guilty-30-day-reset/) - A man targeting Swift Transportation trucks has been found guilty of arson. We'll dive into the story as well all the latest recruiting and economic data. - [Improve Recruiting Results by Being Data-Driven | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/improve-recruiting-results-by-being-data-driven/) - If you struggle to fill open positions quickly it may be time to dig into the data. On today's episode we'll talk about how being data-driven can help. - [The Speed Limiter Mandate is DEAD | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/the-speed-limiter-mandate-is-dead/) - The proposed speed limiter mandate for heavy-duty trucks appears to be dead. We'll dive into the full news story as well as provide the latest recruiting data. - [The Tech Check | Q2 2025](https://randallreilly.com/technicians/tech-check-q2-2025/) - The market is shifting. Do you have all the data to hire the technicians you need to succeed? Get Randall Reilly's Tech Check for Q2 2025. - [Recruiting's Next Frontier: Skills Over Specs | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/recruitings-next-frontier-skills-over-specs/) - The next evolution in the hiring process, is focusing on a skill-based hiring approach. Learn more on today's episode of the Recruiting Roundup. - [We Found All the Driver Leads You Lost | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/we-found-all-the-driver-leads-you-lost/) - Unanswered calls, missed transfers, and voicemails can all end up being areas you lose hires on the calls/leads you've already paid for. Find out how to fix it! - [Pennsylvania Repair Shop Accused of Tampering with Emissions Controls | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/pennsylvania-repair-shop-accused-of-tampering-with-emissions-controls/) - A repair shop in Pennsylvania is accused of violating the Clean Air Act by tampering with diesel trucks' emissions controls. - [Win the War for Talent with an Improved Candidate Experience | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/win-the-war-for-talent-with-an-improved-candidate-experience/) - In the war for talent only half of the companies out there are doing anything to improve their candidate experience. What are you doing about yours? - [Oliver Ford Case Study](https://randallreilly.com/technicians/oliver-ford-case-study/) - The utilization of Randall Reilly’s recruitment plan resulted in a strategic and efficient recruiting sprint. This client achieved a competitive edge in attracting and hiring top talent, resulting in faster-than-expected hiring results as well as improved operational performance and increased revenue at this service location. - [Landers Toyota, Luther Automotive Group](https://randallreilly.com/technicians/client-stories-techs/landers-toyota-case-study/) - By generating quality candidates into Landers Toyota hiring pipeline and quickly exceeding their technician hiring expectations, Randall Reilly was able to move from just a “vendor” to being known as a go-to partner for their future hiring needs. - [Port of Savannah Launches New App | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/port-of-savannah-launches-new-app/) - The Port of Savannah has launched a new app aimed to make life easier for drivers. We'll dive deeper inthis month's story, plus all the data need! - [Is Content Marketing Dead? | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/is-content-marketing-dead/) - Dave and his guest, Julie Arsenault, delve into strategies for content marketing that resonates with your audience, builds trust, and attracts top-tier talent. - [The Tech Check Q1 2025](https://randallreilly.com/technicians/the-tech-check-qtr1-2025/) - The Tech Check is a new quarterly report detailing the current market for hiring technicians. Each quarter you will be able to see if more technicians are actively looking for jobs, how the cost of advertising is trending, and whether the advertised wage is trending up or down.With the shortage of technicians, shops are struggling - [The Tech Check | Q1 2025](https://randallreilly.com/technicians/tech-check-q1-2025/) - We've compiled all the relevant data you need to get a firm grasp on the technician market in our new quarterly report - the Tech Check. Download your copy now! - [Unlock Top-Tier Talent with Employee Videos | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/unlock-top-tier-talent-with-employee-videos-recruiting-roundup/) - Using employee videos (and just testimonials) can inform candidates about what it's like to work for you and what they can expect moving forward. - [Driverless Trucks are Moving Freight in Texas | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/driverless-trucks-are-moving-freight-in-texas-2/) - Freight is now being moved by driverless trucks in Texas. We also give an update on recruiting and freight data, plus Jason Miller's monthly economic update. - [Drivers HATE Your Hiring Process | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/drivers-hate-your-hiring-process/) - Dave and Aaron go undercover to look at real-world examples and talk about how fleets can improve their hiring process. - [How to Actually Hire Experienced Technicians | Digging Deeper LIVE](https://randallreilly.com/technicians/how-to-acutally-hire-experienced-technicians-digging-deeper/) - It’s not enough to just hire a tech. You want quality hires. But you’re not the only one gunning for these valuable and experienced techs. So, what can you do? - [Techs HATE Your Hiring Process | Digging Deeper](https://randallreilly.com/technicians/techs-hate-your-hiring-process-digging-deeper/) - Dave and his guest, Aaron Mowery, will walk through real-world examples, highlighting tech hiring processes, where they went wrong, and how they can get better. - [Silver Creek Transportation Case Study](https://randallreilly.com/drivers/client-stories-drivers/silver-creek-transportation-case-study/) - Silver Creek Transportation faced a daunting challenge in hiring qualified flatbed drivers amidst fierce competition from over 100 companies. Traditional recruiting methods fell short, leaving trucks idle and revenue lost. Partnering with Randall Reilly, they implemented a data-driven strategy that transformed their hiring process. By leveraging targeted outreach, automated engagement, and prequalification filters, Silver Creek not only hired 17 drivers but also reduced their time-to-hire to just 11 days. Discover how they navigated a competitive market and built a scalable hiring strategy that positioned them for ongoing success. Read on to learn more about their remarkable journey! - [Speed > Cost-per-Lead: The Race to Fill Trucks | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-episode-6-speed-cost-per-lead-the-race-to-fill-trucks-2/) - It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight! - [Digging Deeper into Driver Recruiting with Dave | "No More Budget! Now What? The Race to Fill Trucks"](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-episode-7-no-more-budget-now-what-the-race-to-fill-trucks/) - Dave welcomes back Kyle Jernigan to follow-up their discussion from our last Digging Deeper. Last time, in Episode 6 of our Digging Deeper Series: Speed > Cost-per-Lead: The Race to Fill Trucks, Dave and Kyle discussed the importance of speed when it comes to your driver recruiting; and how to approach talks about your recruiting - [No More Budget! Now What? The Race to Fill Trucks | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-episode-7-no-more-budget-now-what-the-race-to-fill-trucks-2/) - Dave welcomes back Kyle Jernigan to follow-up their discussion from our last Digging Deeper. Last time, in Episode 6 of our Digging Deeper Series: Speed > Cost-per-Lead: The Race to Fill Trucks, Dave and Kyle discussed the importance of speed when it comes to your driver recruiting; and how to approach talks about your recruiting - [Digging Deeper into Driver Recruiting with Dave | "The Leads You DON'T Hire"](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-episode-8-the-leads-you-dont-hire/) - Have you ever wondered what happens to all those driver leads you don't hire? Our very own Seth Becker (a former director of driver recruiting) did. He set out to answer that question and today he sits down to discuss what he discovered. What he found will blow your mind! https://randallreilly.wistia.com/medias/39k2cx814i?embedType=iframe&seo=false&videoFoam=true&videoWidth=640 Don't Miss Out on - [The Leads You DON'T Hire | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-the-leads-you-dont-hire-2/) - Have you ever wondered what happens to all those driver leads you don't hire? Our very own Seth Becker (a former director of driver recruiting) did. He set out to answer that question and today he sits down to discuss what he discovered. What he found will blow your mind! https://randallreilly.wistia.com/medias/39k2cx814i?embedType=iframe&seo=false&videoFoam=true&videoWidth=640 Don't Miss Out on - [The Reunion | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-episode-9-the-reunion-2/) - Season 1 of Digging Deeper is coming to an end. For our finale, Dave sits down to take a look back at his favorite moments over the course of our first eight episodes. Thank you to everyone who supported and watched during season 1. We can't wait to come back with more great content for - [The Biggest Mistakes Fleets Make | Digging Deeper LIVE](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-live-the-biggest-mistakes-fleets-make-2/) - Digging Deeper is back and better than ever! For our Season 2 premiere we decided to kick things off with bang. For the first time ever Dave sat down with a panel of guests in front of a live audience. But that's not all. To kick it up a notch, Dave took a page right - [Where Are You Losing Leads? | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-where-are-you-losing-leads-2/) - For our first episode of 2022, Dave sits down with McKensie Worley and Seth Becker to discuss, "Where Are You Losing Leads?" - [Digging Deeper into Driver Recruiting with Dave | "How Do You Think About Your Leads?"](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-truck-driver-recruiting-data/) - In the premiere episode of Digging Deeper with Dave, David sits down to have an in-depth conversation with one of Randall-Reilly's resident data gurus, Data Analytics Manager, McKensie Worley. McKensie and Dave will discuss what valuable information can be found by really...diving deep into the recruiting data (see what I did there?). So, how do you think about your leads? Are you getting all that can out of them? Check out the conversation and learn more now! - [How Do You Think About Your Leads? | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-truck-driver-recruiting-data-2/) - In the premiere episode of Digging Deeper with Dave, David sits down to have an in-depth conversation with one of Randall-Reilly's resident data gurus, Data Analytics Manager, McKensie Worley. McKensie and Dave will discuss what valuable information can be found by really...diving deep into the recruiting data (see what I did there?). So, how do you think about your leads? Are you getting all that can out of them? Check out the conversation and learn more now! - [Digging Deeper into Driver Recruiting with Dave | "The Currency of Fleet Reputation"](https://randallreilly.com/drivers/videos-webinars-drivers/fleet-reputation-truck-driver-recruiting/) - Dave is back with an all-new installment of Digging Deeper into Driver Recruiting. This time he sits down with Randall-Reilly's Vice President of Sales, Recruiting, Seth Becker. Together they discuss just how important your fleet's reputation is and how it can play an integral role in the success or failure of your truck driver recruiting efforts. - [The Currency of Fleet Reputation | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/fleet-reputation-truck-driver-recruiting-2/) - Dave is back with an all-new installment of Digging Deeper into Driver Recruiting. This time he sits down with Randall-Reilly's Vice President of Sales, Recruiting, Seth Becker. Together they discuss just how important your fleet's reputation is and how it can play an integral role in the success or failure of your truck driver recruiting efforts. - [All Things Search | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-episode-3-all-things-search-2/) - In this episode, Dave sits down with Randall-Reilly's VP, Strategic Accounts, Aaron Mowrey. Together they take a deep into the world of search engine marketing. From general to branded to competitive search, the guys talk about the pros and cons of various search marketing techniques and go over how to choose what's right for your fleet. Join us now as we discuss all things search! - [Digging Deeper into Driver Recruiting with Dave | "Lead-to-Hire Part Deuce!"](https://randallreilly.com/drivers/videos-webinars-drivers/lead-to-hire-part-deuce/) - Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it's such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward. - [Lead-to-Hire Part Deuce! | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/lead-to-hire-part-deuce-2/) - Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it's such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward. - [Digging Deeper into Driver Recruiting with Dave | "Ad Creative: What Really Works?"](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-episode-5-ad-creative-what-really-works/) - Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly's Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 "v's" of digital marketing. What exactly does that mean? Watch to find out! - [Digging Deeper into Driver Recruiting with Dave | "Speed > Cost-per-Lead: The Race to Fill Trucks"](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-episode-6-speed-cost-per-lead-the-race-to-fill-trucks/) - It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight! - [The 5 Reasons You Struggle to Hire Diesel Techs | Digging Deeper](https://randallreilly.com/technicians/the-5-reasons-you-struggle-to-hire-diesel-techs-digging-deeper/) - Diesel technicians are in high demand and many fleets are having trouble securing the techs they need. So, what are the common problems and how can you overcome them? That's exactly what Dave and Aaron Mowery sat down to discuss on this installment of Digging Deeper! - [Get a Leg Up on the Diesel Mechanic Competition | Digging Deeper](https://randallreilly.com/technicians/get-a-leg-up-on-the-diesel-mechanic-competition-digging-deeper/) - With well over a quarter million job posts and tens of thousands of positions to be filled, there is no shortage of competition for competent and qualified diesel mechanics. What should be listed on your ads? Should you gear your messaging around technicians or mechanics? What about sign-on bonuses or relocation pay? - [What to Focus on When You DON'T Need Drivers | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/what-to-focus-on-when-you-dont-need-drivers-digging-deeper/) - Many fleets find themselves in a bit of a pickle. They don't actually need drivers at the moment. After years of go, go, go! - It's hard to know exactly what to do in a time like this. What can your fleet focus on to continue to grow and bring value if not on drivers? In the Season 3 premiere of Digging Deeper, Dave and his guests, Seth Becker and Kyle Jernigan, sit down to discuss the topic. - [How Much Does Driver Pay Matter? | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/how-much-does-driver-pay-matter-digging-deeper/) - We all know that when asked drivers always rank pay at the top. But is it really the one and only thing to focus on? Could fleets find success by removing friction and improving the driver experience ... even if their pay is not highest around? - [Quick Tips to Create Fleet Efficiencies | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-videos-webinars-drivers/quick-tips-to-create-fleet-efficiencies-digging-deeper/) - With their nearly half century of industry experience, Dave and his guests cover ways to improve your fleet efficiency. Watch the latest Digging Deeper NOW! - [Hiring Mechanics: What We've Learned | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-videos-webinars-drivers/hiring-mechanics-what-weve-learned-digging-deeper/) - We discuss what it takes to hire mechanics in today's market. Pulling from our experience working with dealers, repair shops, and more - we cover EVERYTHING. - [Ask Us Anything: Recruiting & Marketing | Digging Deeper LIVE](https://randallreilly.com/talent-acquisition/ask-us-anything-recruiting-and-markeitng-digging-deeper-live/) - Dave and his guests take part in a special "ask me anything" edition of Digging Deeper. Dave will be joined by Julie Arsenault and Emily Gordon. - [Driver Recruiting and the Metrics that Matter | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/driver-recruiting-and-the-metrics-that-matter-digging-deeper/) - Anderson Trucking Service's Jeron Rennie joins Dave, Seth, and Kyle to talk driver recruiting. Hear what Jeron and the guys have to say about what matters most. - [How to Build and Maintain a Strong Employer Brand | Digging Deeper](https://randallreilly.com/talent-acquisition/how-to-build-and-maintain-a-strong-employer-brand-digging-deeper/) - On this episode of Digging Deeper, Dave and his guest, Julie Arsenault, talk about what it takes to create and maintain a strong employer brand. - [Hire the Right Mechanics | Digging Deeper](https://randallreilly.com/technicians/hire-the-right-mechanics-digging-deeper/) - The Parts & Service Dept. is a MAJOR dealership revenue generator. You need not only quality mechanics, but mechanics that fit your dealership to succeed. - [Marketing and Recruiting Trends for 2025 | Digging Deeper](https://randallreilly.com/talent-acquisition/marketing-and-recruiting-trends-for-2025-digging-deeper/) - Julie Arsenault joins Dave on the first Digging Deeper of 2025. Together they discuss the marketing and recruiting trends you should be employing for 2025. - [Hiring Drivers in Difficult Markets | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/hiring-drivers-in-difficult-markets-digging-deeper/) - Dave and Seth Becker talk about which exact market conditions make markets so difficult , and discuss how you can meet the challenge. - [Recruiting Budget Calculator](https://randallreilly.com/drivers/calculators-drivers/recruiting-budget-calculator/) - Randall Reilly offers a free driver recruiting calculator designed to help trucking companies develop their hiring budgets. The calculator allows you to input your company information, such as fleet size, turnover rate, cost per hire, and revenue per truck, to estimate the number of hires needed and the associated costs. You can also adjust variables - [Drivers are Optimistic for 2025 | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/drivers-are-optimistic-for-2025-30-day-reset/) - Recent Truckers News polling reveals that while truck drivers weren't happy with how 2024 panned out, they are optimistic about what 2025 will bring. - [3 Big Observations to Kick Your Year Off Right | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/3-big-observations-to-kick-your-year-off-right-listening-in/) - Today on Listening In, we take a look at 3 big observations and talk about what you can do with them to set yourself up for success this year. - [Data Bites | Digestible Research for Driver Recruiting](https://randallreilly.com/drivers/research-reports-drivers/data-bites/) - Discover Essential Insights from Drivers Explore the forefront of industry trends and data-driven insights that will elevate your driver recruiting tactics. Our thorough analysis delivers the understanding you require to excel in a challenging market. Data Bites: Drivers & RetentionThis edition focuses on retention, offering a straightforward look at what drivers say keeps them loyal–or - [Are Lease-Purchase Programs Coming to an END? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/are-lease-purchase-programs-coming-an-end-30-day-reset/) - A task force presented its findings to Congress and recommended to eliminate truck lease-purchase programs. Will we see the programs come to an end ? - [How to Get the Most Out of Your Recruiting Phone Calls with the Power of AI | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/getting-the-most-out-of-your-recruiting-calls-with-ai-recruiting-roundup/) - You're probably wasting a lot of money on phone calls that never result in hires. Get the most out of your recruiting phone calls by employing AI! - [Survey Reveals How Many People Would Consider Becoming a Truck Driver | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/30-day-reset-videos-webinars-drivers/survey-reveals-how-many-people-would-consider-becoming-a-truck-driver-30-day-reset/) - A new survey reveals interesting takeaways regarding public sentiment around truck driving. We'll talk about the results and go over all the new data. - [What to Expect from Driver Expectations | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/what-to-expect-from-driver-expectations-listening-in/) - If you don't know what drivers are expecting when they reach out to a fleet how can you possibly hope to address their concerns? Watch as Seth breaks it down. - [Sell YOURSELF with Recruitment Marketing | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/sell-yourself-with-recruitment-marketing-recruiting-roundup/) - You work hard and likely spend lots of money to generate quality leads, but you're just not getting the hires you need. Is recruitment marketing the answer? - [How to Recruit Drivers in the Toughest Markets](https://randallreilly.com/drivers/research-reports-drivers/how-to-recruit-drivers-in-the-toughest-markets/) - Think higher pay or more ads will solve your driver recruiting struggles? Think again…The toughest markets have hidden challenges you’re missing completely. Our data reveals why recruiting drivers in these areas is so difficult, and it’s not just about money. How to Recruit Drivers in the Toughest Markets exposes the 6 critical factors that make these markets a - [New House Bill Could Give Truckers a Tax Refund of Up to $7,500 | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/new-house-bill-could-give-truckers-a-tax-refund-of-up-to-7500-30-day-reset/) - A new bill could grant truck drivers a tax refund of up to $7,500. We'll also dive into the latest driver recruiting, freight, and economic data. - [Make Connections with Recap Emails | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/make-connections-with-recap-emails-listening-in/) - You've just had a great conversation with a potential hire. Now what? You need to reinforce the connection with a recap email! - [Retention is the Secret Weapon of Talent Acquisition | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/retention-is-the-secret-weapon-of-talent-acquisition-recruiting-roundup/) - We’re going to take a closer look at the vital link between talent retention and your talent acquisition. Keeping your current team can lead to more hires. - [Driver Recruiting Budget Calculator](https://randallreilly.com/drivers/videos-webinars-drivers/driver-recruiting-budget-calculator-video/) - Are you having trouble coming up with an effective and accurate driver recruiting budget? We have you covered! In the first edition of the Randall-Reilly Tool Kit, Seth Becker, walks you through our driver recruiting budget calculator. This free tool was designed with trucking fleets exactly yours in mind. Watch the brief video and download - [Efficiency Formula](https://randallreilly.com/drivers/calculators-drivers/efficiency-formula/) - Randall Reilly’s Efficiency Formula was designed to help you get the most out of your recruiting efforts. The efficiency formula will automatically calculate your driver conversion rate based on the answers you provide. Using this new tool can help you cut waste, optimize spend, and increase your overall efficiency. Seemingly small increases in recruiting efficiency - [Technician Recruiting Calculator](https://randallreilly.com/drivers/research-reports-drivers/technician-recruiting-calculator/) - What SHOULD you be spending to hire technicians? This fillable spreadsheet is a simple, but effective cost-benefit analysis on hiring the diesel technicians and mechanics you need to keep up with demand … and to grow revenue. The calculator takes minimal input (only 3 cells!) from you and gives you an idea of the budget - [Employer Branding Whitepaper | Elevate Your Employer Brand: The Good, the Bad, and the Invisible](https://randallreilly.com/drivers/research-reports-drivers/employer-branding-whitepaper/) - Elevate Your Employer Brand: The Good, the Bad, and the Invisible Is your employer brand working for you?Is your Employer Value Proposition (EVP) helping your brand stand out, or is it getting lost in the crowd? Download our latest white paper for practical steps to assess and enhance your employer brand. What You’ll Learn:The Good: Key - [Coaching Driver Recruiters Guide | 8 Steps to Mastering the Art of Recruiter Development](https://randallreilly.com/drivers/research-reports-drivers/coaching-driver-recruiters-guide/) - Build a High-Performing Recruiting Team with Focused Coaching In today’s competitive recruiting environment, developing your team is crucial for success. To stay ahead, recruiters need more than just industry knowledge—they need ongoing, strategic support that hones their skills and drives results.Our guide, “Coaching Driver Recruiters: 8 Steps to Mastering the Art of Recruiter Development”, is - [Navigating the New World of Pay Transparency Laws | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/navigating-the-new-world-of-pay-transparency-recruiting-roundup/) - States like California and New York already have pay transparency laws on the books, with more states following suit. If you don't comply you're taking a risk. - [The Key to Recruiting and Holiday Hires | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/the-key-to-recruiting-and-holiday-hires-listening-in/) - Recruiting is always difficult, but the holiday season adds an extra layer of difficulty. Seth talks to Dorian Jones about his technique and approach. - [Improve Your Seasonal Hiring with These 5 Tips | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/improve-your-seasonal-hiring-with-these-5-tips-recruiting-roundup/) - With Thanksgiving behind us and Christmas approaching, many companies are looking for seasonal workers. Get the most out of your efforts with these 5 easy tips. - [Randall Reilly Welcomes Matt Elliott as SVP of Sales, Bringing 35 Years of Experience](https://randallreilly.com/press-release/randall-reilly-welcomes-matt-elliott-as-svp-of-sales-bringing-35-years-of-experience/) - TUSCALOOSA, Ala., Nov. 21, 2024 /RANDALL REILLY TALENT, LLC/ -- Randall Reilly, a leading provider in talent acquisition, marketing, and data services, is pleased to announce the appointment of Matt Elliott as Senior Vice President of Sales. This strategic move underscores Randall Reilly's commitment to driving growth and expanding its market presence. - [Is In-House Recruiting More Risky Than RPO?](https://randallreilly.com/drivers/articles-drivers/is-in-house-recruiting-more-risky-than-rpo/) - Managing recruiting in-house can offer familiarity and control, but it also comes with challenges and trade-offs you may not have considered. - [U.S. / Canada Border Hours Set to Change in 2025 | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/us-canada-border-hours-set-to-change-in-2025-30-day-reset/) - Border hours of operation at multiple locations are set to change in early 2025. Which entry points? What are the hours? 30 Day Reset has you covered - [What Do Drivers HATE? Here's What the Polls Say | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-videos-webinars-drivers/what-do-drivers-hate-heres-what-the-polls-say-listening-in/) - On today's episode Seth sits down to go over data about what drivers like ... and don't like from recent Truckers News polls and surveys. - [Data Bites | Drivers & Retention](https://randallreilly.com/uncategorized/data-bites-drivers-and-retention/) - Digestible Research for Driver Recruiting Welcome to the first edition of Data Bites, a quick-hit series sharing key findings from driver feedback on today’s most important topics. This edition focuses on retention, offering a straightforward look at what drivers say keeps them loyal–or pushes them away. Inside, you’ll find: Top reasons drivers stick with their fleet (and - [Is RPO Right for YOU? | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/is-rpo-right-for-you-recruiting-roundup/) - Many more companies are using RPO these days. Over the past several years it has become a popular option talent acquisition. But ... is it right for YOU??? - [5 Technician Hiring Myths That Hold You Back](https://randallreilly.com/drivers/articles-drivers/5-technician-hiring-myths-that-hold-you-back/) - Hiring techs doesn’t have to be such a struggle. If you do find it hard, you might be falling for common hiring myths. Here's what's really holding you back. - [Utilization is DOWN and Cargo Thefts are UP | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/utilization-is-down-and-cargo-thefts-are-up-30-day-reset/) - Driver recruiting trends, data, freight information, and an economic update - all on our lates't edition of the 30 Day Reset. Watch it now!!! - [Driver Detention is Costing the Trucking Industry Billions!!! | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/driver-detention-is-costing-the-trucking-industry-billions-30-day-reset/) - Data from an ATRI study is in. We'll dive into it more in our news segment. Plus all the recruiting, freight, and economic data you need. Today on 30 Day Rest. - [Scariest Candidate Sourcing Mistakes | Digging Deeper Halloween Edition](https://randallreilly.com/drivers/videos-webinars-drivers/scariest-candidate-sourcing-mistakes-digging-deeper-halloween-edition/) - Join our panel to discuss the scariest candidate sourcing mistakes they can think of on an all-new Halloween edition of Digging Deeper. - [Do These Questions Help Hire Top Candidates? | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/do-these-questions-help-hire-top-candidates-listening-in/) - In a first for our show, Seth will be reviewing a video. Will these questions really help you find and hire the top talent for your company??? - [Time to Embrace the Gig Economy? | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/time-to-embrace-the-gig-economy-recruiting-roundup/) - Lately it seems there has been a lot of talk about the "gig" economy. But what is the gig economy? More importantly, is it time for you to take part in it??? - [The Recruiting Wonder Drug | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/the-recruiting-wonder-drug-listening-in/) - Is there something you can do or monitor to improve your recruiting overall and get the most out of your efforts? A "wonder drug?" Watch and find out! - [What Are Soft Skills & Why Do They Matter? | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/what-are-soft-skills-and-why-do-they-matter-recruiting-roundup/) - Whether it comes down to qualified candidates or you're stuck with no one meeting your requirements, focusing on "soft skills" could be a great next step. - [Driverless Trucking Partnership Hits a MAJOR Milestone | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/driverless-truck-program-hits-major-milestone-30-day-reset/) - J.B. Hunt, Kodiak, and Bridgestone teamed up in January for weekly driverless deliveries. The collaboration recently logged its 50,000th mile. - [Are the Benefits You Offer (Or Don't) Holding Back Your Talent Acquisition? | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/are-the-benefits-you-offer-or-dont-holding-back-your-talent-acquisition-recruiting-roundup/) - Over time what is popular and important to job seekers and employees changes. Have you kept up or is it time to re-examine your benefits package? - [What's the Key to Success? We Asked a Recruiter | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-videos-webinars-drivers/whats-the-key-success-we-asked-a-recruiter-listening-in/) - Seth is joined by Randall Reilly Partners team member, Steve Burgio, to talk about what Steve has done to find success in his talent acquisition role. - [Recruiting and Talent Acquisition - What's the Difference? | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-and-talent-acquisition-whats-the-difference-recruiting-roundup/) - Recruiting and Talent Acquisition. Are they really the same thing? If not ... what's the difference? Find out on today's edition of the Recruiting Roundup! - [4 More ELDs Added to the FMCSA's Revoked List - Are You Using One??? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/4-more-elds-added-to-the-fmcsas-revoked-list-are-you-using-one-30-day-reset/) - More ELDs have been removed from the FMCSA's registered list. As of July 23rd anyone using a revoked device will be considered to be operating without an ELD. - [Recruiting Call Roulette | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-call-roulette-listening-in/) - Seth talks about the Call Disposition Report and uses its features to find a completely random recruiting phone call to review. - [The Six Major Issues Facing Women Truck Drivers | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/the-six-major-issues-facing-women-truck-drivers-30-day-reset/) - Recent ATRI data reveals six major issues facing women truck drivers today. We'll cover that plus all the latest recruiting, freight, and economic data. - [The Guide to Best Hiring Practices eBook](https://randallreilly.com/drivers/research-reports-drivers/ebooks-research-reports-drivers/the-guide-to-best-hiring-practices-ebook/) - With this eBook you can gain a deeper understanding of the hiring life cycle and revitalize your talent acquisition efforts. - [Turn Jobs into Careers with Employee Training | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/turn-jobs-into-careers-with-employee-training-recruiting-roundup/) - A fantastic way to hang on to your valued employees that is often underutilized, is providing training programs to allow them to thrive in your company. - [Answering AI's Questions About Recruiting | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/answering-ai-questions-about-recruiting-listening-in/) - It's not uncommon for people in all industries to ask AI programs questions. But what happens when AI asks YOU a question? We find out on today's Listening In. - [Are Increased Imports Driving Freight Demand? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/containerized-imports-up-doubel-digits-from-last-year-30-day-reset/) - Containerized import numbers are in and they are up double digits YoY. Plus the latest recruiting and freight data, and we talk Brake Safety Week. - [Research: The Guide to Hiring Experienced Technicians](https://randallreilly.com/drivers/research-reports-drivers/research-the-guide-to-hiring-experienced-technicians/) - Our latest research, "How to Hire Experienced Technicians" is your best resource for discovering why you may be having challenges in hiring technicians, and how to overcome them. - [Are You Using Employee Video Testimonials??? | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-videos-webinars-drivers/are-you-using-employee-video-testimonials-recruiting-roundup/) - Everyone knows that video should be at least a part of your talent acquisition efforts, but few realize just how valuable video employee testimonials can be. - [Looking for Patterns of Positivity in Your Recruiting Calls | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/searching-for-patterns-of-positivity-in-your-recruiting-calls-listening-in/) - Instead of solely focusing on all the negatives, on today's episode Seth listens to two calls from the same recruiter to identify positive patterns in the call. - [White House Creates Zero-Emissions Freight Sector | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/white-house-creates-zero-emissions-freight-sector-30-day-reset/) - All new recruiting, freight, and economic data. Plus we talk about the White House's new plan for a zero-emissions freight sector and talk to Jason Miller. - [Don't Fall for These AI Grifts | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/dont-fall-for-these-ai-grifts-digging-deeper/) - Digging Deeper covers all things AI. Generative vs. predictive, large language models, and more. Plus - the common misconceptions and myths surrounding AI. - [Epic Email Fails | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-videos-webinars-drivers/epic-email-fails-listening-in/) - Today on Listening In, instead of listening to calls we'll be reviewing a different kind of recruiting communication - emails. Learn from their mistakes!!! - [How to Overcome Objections for Hard-to-Fill Jobs | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/overcome-objections-for-hard-to-fill-jobs-listening-in/) - Today Seth reviews a call for one of those hard-to-fill jobs. What can your team do to overcome common objections? Watch to find out! - [Tips to Reduce Your Time-to-Hire | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/tips-to-reduce-your-time-to-hire-recruiting-roundup/) - Your time-to-hire (how long it takes to actually hire someone after they've applied) can have a huge impact on your talent acquisition success. - [Bright Spot in Freight Recession?!](https://randallreilly.com/drivers/videos-webinars-drivers/30-day-reset-videos-webinars-drivers/single-family-housing-starts-up-yoy-30-day-reset/) - We hit the latest driver recruiting and freight data, check in with Jason Miller for his economic update, and discuss a few of the latest industry news stories. - [Talent Acquisition Tips: Do I Need a Landing Page?](https://randallreilly.com/uncategorized/talent-acquisition-tips-do-i-need-a-landing-page/) - It’s not a matter of if you need a landing page, but rather what experience you need to deliver to candidates. Check out 5 ways you need to be using your pages. - [The 4 Principles of Talent Acquisition | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/the-4-principles-of-talent-acquisition/) - We discuss our four principles and how you can apply them to your team's talent acquisition process. Plus, you can take the TASAT to benchmark your processes! - [Talent Tech Trailblazer to Lead Randall Reilly as CEO, New CFO Appointed After Historic Split](https://randallreilly.com/press-release/talent-tech-trailblazer-to-lead-randall-reilly-as-ceo-new-cfo-appointed-after-historic-split/) - TUSCALOOSA, Ala., Jan. 30, 2024 – Following the official separation of the newly formed company Fusable, Randall Reilly, a leading innovator in talent acquisition technology, today announced the appointment of Scott Miller as its Chief Executive Officer and Nick Reid as its Chief Financial Officer. These leadership changes mark a new chapter for the company, with Miller - [Randall Reilly Launches New Business, Fusable in Strategic Separation from Talent Acquisition Business](https://randallreilly.com/press-release/randall-reilly-launches-new-business-fusable-in-strategic-separation-from-talent-acquisition-business/) - TUSCALOOSA, Ala., Jan. 16, 2024 – Randall Reilly LLC is strategically separating its talent acquisition business and its industrial data business with its accompanying services. The talent acquisition side will be doing business as Randall Reilly, while the data business is launching as a new brand, doing business as Fusable. What’s remarkably consistent in our history since - [Boutique or Big-Box: What's the Best RPO Choice for You?](https://randallreilly.com/drivers/articles-drivers/boutique-or-big-box-whats-the-best-rpo-choice-for-you/) - In the dynamic landscape of Talent Acquisition, the decision between selecting a boutique RPO partner or a large industry RPO player is pivotal. - [The Importance of Employer Branding | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-videos-webinars-drivers/the-importance-of-employer-branding-recruiting-roundup/) - Branding is a huge part of marketing. One aspect often overlooked, however, is how current and prospective employees view the company's employer brand. - [Excess Capacity Due to Record Profits | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/excess-capacity-due-to-record-profits-30-day-reset/) - Record profits could be causing excess trucking capacity to stay in the market. Plus all the latest recruiting and freight data updates. - [Recruiting Roundup | Fleet Reputation](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup/) - How important is your fleet's reputation to the success of your driver recruiting? Does having a bad reputation among driver really impact your results? Watch the Recruiting Roundup to find out more as we take a brief dive into the world of fleet reputation. - [Recruiting Roundup | Mobile-Friendly Recruiting](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-mobile-friendly-recruiting/) - It seems like mobile devices, smartphones, in particular, have taken over the world. That means you must be mindful of how your content looks and functions on smartphones and other mobile devices! - [Recruiting Roundup | The Importance of the Phone Call](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-the-importance-of-the-phone-call/) - What's the most important part of driver recruiting? The phone call!!! It's the first time a driver interacts with your fleet and can shape their thoughts about your fleet, and the relationship they have with you moving forward. - [Recruiting Roundup | Ghosting](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-ghosting/) - Has your fleet ever struggled with ghosting? What causes a driver to ghost? How can you avoid it? Watch today's Recruiting Roundup and find out! - [Recruiting Roundup | TikTok](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-tiktok/) - TikTok. Everyone is doing it. Right? But can or should you use it for your driver recruiting? If so, what tools are available to help you meet your recruiting goals? If you've ever asked these questions, buckle up! Because today, the Recruiting Roundup talks TikTok! - [Recruiting Roundup | Is Bad Marketing KILLING Your Recruiting?](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-is-bad-marketing-killing-your-recruiting/) - Driver recruiting and marketing have an awful lot in common. It really comes down to targeting the right people with the right messaging. That's why today we're going to cover some of the core principles of marketing and talk briefly about how and why you should implement them (if you're not already)! - [Recruiting Roundup | Stop Failing at This One Thing](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-stop-failing-at-this-one-thing/) - Driver recruiting is all about getting the drivers. The constant struggle to fill seats can help distract fleets from digging into one of the most effective tools at their disposal: effective branding. - [Recruiting Roundup | Perfecting the Phone Call](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-perfecting-the-phone-call/) - When it comes to driver recruiting, a recruiter's skills on the phone can make or break you. They are more often than not the first contact a driver has with you, and their interaction will set the tone and expectations a driver has for your fleet moving forward. - [Recruiting Roundup | Need More Drivers? Do These 5 Things!](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-need-more-drivers-do-these-5-things/) - Today's episode of Recruiting Roundup will cover 5 easy things your team can do to improve your driver recruiting. What are they? Watch Roundup and find out! - [Why Are Diesel Prices So HIGH?!? | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-roundup-whats-going-on-with-diesel-fuel/) - As the U.S.'s distillate supply lowers, the price of diesel fuel continues to climb. How did we get here and how long will this last? Watch the Recruiting Roundup and find out! - [What Does the DATA Say About November and December Driver Recruiting? | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/what-does-the-data-say-about-november-and-december-driver-recruiting-the-recruiting-roundup/) - November and December seem to have a bad reputation when it comes to driver recruiting. The question is, are the final two months of the year really a bad time for driver recruiting? - [What Drivers Want | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/what-drivers-want-recruiting-roundup/) - The Recruiting Roundup covers some top answers from a recent joint survey performed by Truckers News and Overdrive. - [Uncle Sam says, "SHIP IT!!!" | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/uncle-sam-says-ship-it-the-recruiting-roundup/) - What exactly would the SHIP IT Act do if passed and how would it seek to strengthen the supply chain and add more drivers? - [The Problem with the FMCSA's Apprenticeship Program | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/the-problem-with-the-fmcsas-apprenticeship-program-the-recruiting-roundup/) - On today's episode of The Recruiting Roundup we talk about the FMCSA's Safe Driver Apprenticeship Pilot Program. What is it? What's it do? Does it actually help? Are any fleets taking advantage? We'll cover all that and more on today's episode. For more details you can read a full article on Overdrive Online by Alex - [Is Comfort Really Important to Drivers? | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/is-comfort-really-important-to-drivers-the-recruiting-roundup/) - On today's episode of The Recruiting Roundup we'll take another look at some of the results of a recent driver survey conducted by CCJ using the Truckers News and Overdrive audiences. Upgrade Your Driver Recruiting! Fill out the form below for a free recruiting consultation. - [These Four Industries All Need This One Thing RIGHT NOW! | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/these-four-industries-all-need-this-one-thing-right-now-the-recruiting-roundup/) - The automotive, agriculture, construction, and trucking industries are all searching for the same thing. What could it possibly be? You'll have to watch the full episode to find out! - [Trucking Has Been Changed FOREVER!!! | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/trucking-has-been-changed-forever-the-recruiting-roundup/) - Try as we might there just is no going back to the way it was. Sure we may get close in some areas, but we will never truly get things back to the way they were pre-2020, and trucking is no exception to this. The pandemic changed trucking ... FOREVER. - [The Rising Cost of Trucking | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/the-rising-cost-of-trucking-recruiting-roundup/) - Lately, it seems that the business of trucking is getting more and more expensive. And for good reason ... it is! Fuel costs, driver wages, and truck/trailer payments are all up. So, what's a fleet to do? After all, "you have to spend money to make money," right? - [3 Ways AI is ALREADY Impacting Trucking | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/3-ways-ai-is-already-impacting-trucking-the-recruiting-roundup/) - We've already seen how quickly a technological advancement can take hold with ELDs. Well, buckle up because logs are just the beginning. Today's edition of the Recruiting Roundup will focus on three ways AI revolution is impacting trucking. - [American Bridges Are a Disaster?!? | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/american-bridges-are-a-disaster-the-recruiting-roundup/) - There's been lots of talk about the crumbling American infrastructure for quite some time. Is there any truth to it? If so, just how bad are our roads and bridges? Today we take a look at some of the data to dig into some staggering stats about the state of American bridges. - [Don't Get SPOOKED by Higher Recruiting Costs | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/dont-get-spooked-by-higher-recruiting-costs-the-recruiting-roundup/) - Halloween isn't the only thing that comes around every year. As we move through Fall and get closer to the Christmas holiday season we also tend to see recruiting lead and hire costs go up as competition increases. But don't let higher prices scare you. Check out the latest Recruiting Roundup to find out some valuable driver insights that could help you overcome the competition. - [The Most CRITICAL Issues Facing Trucking Today Are ... | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/the-most-critical-issues-facing-trucking-today-are-the-recruiting-roundup/) - On this edition of the Recruiting Roundup we cover the most critical issues facing the trucking industry. We'll dive into the results of the latest survey from the American Transportation Research Institute. So, what did the respondents have to say? Watch to find out! - [Costs for Leads and Hires are at Their Lowest ... NOW?!?? | The Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/costs-for-leads-and-hires-are-at-their-lowest-now-the-recruiting-roundup/) - Is now really a good time to try and generate leads and hires? What does the data have to say about it? Let's find out! For our final episode of 2023 we dive into the data to see how the hiring and lead costs for the holiday season stack up to the to the rest of the year. - [The Key to Recruiting Success is a Mobile-First Approach | Recruiting Roundup](https://randallreilly.com/drivers/videos-webinars-drivers/the-key-to-recruiting-success-is-a-mobile-first-approach-recruiting-roundup/) - If you want to succeed with your talent acquisition strategies it's time to not only be mobile-friendly ... you may need to approach your hiring process from a mobile-first strategy. - [Supercharge Your Talent Acquisition by Becoming Candidate-Centric | Recruiting Roundup](https://randallreilly.com/drivers/research-reports-drivers/recruiting-roundup-research-reports-drivers/supercharge-your-talent-acquisition-by-becoming-candidate-centric-recruiting-roundup/) - What better way is there to entice potential hires to choose you than building your hiring process around them? Make your hiring process candidate-centric. - [The World's Rudest Recruiter? | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-videos-webinars-drivers/the-worlds-rudest-recruiter-listening-in/) - Seth digs into the importance of summarization. But along the way we'll also be listening to one of the rudest recruiters we've ever featured on our show. - [Are We in for Several More Months of Dry Van Weakness? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/are-we-in-for-several-more-months-of-dry-van-weakness-30-day-reset/) - We're back with the first installment of the 30 Day Reset for 2024. What does the data say about the end of 2023? We'll dig into it! Watch the full video below for all the latest driver recruiting data, news stories, and Jason Miller's economic update. - [January Driver Search Activity Hits 4th Highest Level on Record | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/30-day-reset-videos-webinars-drivers/january-driver-search-activity-hits-4th-highest-level-on-record-30-day-reset/) - Truck drivers have kicked off 2024 looking for jobs. A major spike in search activity in January is on pace to hit the fourth highest level ON RECORD!! - [End In Sight For INFLATION??? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/end-in-sight-for-inflation-30-day-reset/) - The 30 Day Reset takes a look back over the previous month to go over vital driver recruiting data, highlight some relevant industry headlines, and check in with Associate Professor of Supply Chain Management, Jason Miller, for his thoughts and economic forecast. - [Trucking Should Keep an Eye on … Single-Family Housing??? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/trucking-should-keep-an-eye-on-single-family-housing-30-day-reset/) - This Month's Edition of the 30 Day Reset The 30 Day Reset is back with updates on recruiting data, top stories of the month, and an economic update from our friend, Jason Miller. Today we dive into why single-family housing could prove to be the thing to watch for the trucking industry. Fill out the - [What Caused the Elevated Trucking Payroll in March??? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/what-caused-elevated-trucking-payroll-in-march-30-day-reset/) - What's on the docket for the latest Economic Outlook? After falling in February, trucking payrolls were on the rise in March. What's behind this unexpected development? Jason gives us his thoughts. - [What Can We Learn from Last Year's CVSA Roadcheck? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/what-can-we-learn-from-last-years-cvsa-roadcheck/) - Get caught up with all the latest driver recruiting data including costs, freight information, and spot rates. We'll also take a look at top industry news stories and check in with our friend, Jason Miller, to discuss what we can learn from last year's CVSA Roadcheck data to prepare for the upcoming inspection blitz. - [Freight Market Approaching Bottom is ... GOOD News?!? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/freight-market-approaching-bottom-is-good-news-30-day-reset/) - We'll cover some of the top news stories, get into all the recruiting data you can handle, and check in with our friend, Jason Miller, for his latest economic update. According to him, the freight market is nearing rock bottom; and that's actually the good news! How? Check out his full update for more details in this month's edition of the 30 Day Reset. - [Freight Flatlining Until the End of 2023 or 2024!?! | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/freight-flatlining-until-the-end-of-2023-or-2024-30-day-reset/) - We're back with another all-new episode of the 30 Day Reset. As always we'll cover some of the latest driver recruiting data, take a look at some industry news stories, and check in with our economic guru, Jason Miller. - [New Supreme Ruling Has BIG Implications for Carriers | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/new-supreme-ruling-has-big-implications-for-carriers-30-day-reset/) - The August 2023 edition of the 30 Day Reset is here. Get all the latest driver recruiting data, news, and an economic update ... all right here. Today on the Reset, a new Supreme Court ruling could make fleets scramble to update HR policies; and while freight is still in a bit of a trough, Jason has some data that could indicate things aren't quite as bad as they seem. - [Credit Card Debt Tops $1 Trillion!!! | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/credit-card-debt-tops-1-trillion-30-day-reset/) - The September 2023 edition of the 30 Day Reset is here. Watch for all the latest driver recruiting data, news, and an economic update. Today on the Reset, total credit card debt has officially topped $1 trillion for the first time. What does this mean for the freight market and the overall economy? Are we headed for collapse? Jason Miller weighs in. - [SCARY Diesel Price Hikes and Market Volatility Coming? | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/scary-diesel-price-hikes-and-market-volatility-coming-30-day-reset/) - October is here. The arrival of a new month brings with it a brand new 30 Day Reset. Get all of the latest recruiting data, news stories, and hear what our fried and economic guru, Jason Miller, has to say about where we're headed with his economic update. - [No Signs of the Freight Market Turning | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/no-signs-of-the-freight-market-turning-30-day-reset/) - On the November edition of the 30 Day Reset we dive into the latest recruiting data, discuss the used equipment market, Peterbilt recalls, the economic outlook, and more! - [Influencer Program Leads to Huge Gains | 30 Day Reset](https://randallreilly.com/drivers/videos-webinars-drivers/influencer-program-leads-to-huge-gains-30-day-reset/) - On the final 2023 episode of the 30 Day Reset we'll dive into the November trucking and recruiting data, check in with our friend Jason Miller for his economic update, and cover some of the top stories. For your copy of all the data covered on today's show you can download this month's 30 Day Reset download (available below). - [Is Applying for Your Jobs a NIGHTMARE?!? | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-videos-webinars-drivers/is-applying-for-your-jobs-a-nightmare-digging-deeper/) - Stop losing hires due to a terrible hiring workflow. Today, we cover common mistakes and give tips on how to improve your job application process. - [Yard Worker Calling | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/yard-worker-calling-listening-in/) - Seth kicks off 2024 with a special guest. On today's show, Emily Gordon chats with Seth about her talent acquisition experience, Randall Reilly's Talent Partners team, and gives some thoughts on a call from a yard worker looking to get an interview. - [The A-Park-olypse is Here](https://randallreilly.com/drivers/articles-drivers/the-a-park-olypse-is-here/) - According to the 2023 Truck Parking Shortage Survey conducted by CloudTrucks, up to 56% of the general public is completely unaware there even is a parking shortage. - [Your Guide to Hiring Diesel Mechanics | Ebook](https://randallreilly.com/drivers/research-reports-drivers/your-guide-to-hiring-diesel-mechanics-in-the-drivers-seat-ebook-series/) - Built from both internal and external resources, this ebook was created to give you these insights and provide you with the tools you need to secure the industry's best diesel mechanics. - [Getting Recruiting and Marketing In the Same Boat, On the Same Page](https://randallreilly.com/drivers/articles-drivers/getting-recruiting-and-marketing-in-the-same-boat-on-the-same-page/) - In terms of day to day function, recruiting and marketing might seem, at best, like distant cousins. You have your recruiters over here doing their thing, working the phones, poring over apps and trying to get drivers in the door. Meanwhile in the other silo office quadrant, your marketers are busy building brands and blasting - [Can You Write Away Your Driver Recruiting Problems?](https://randallreilly.com/drivers/articles-drivers/can-you-write-away-your-driver-recruiting-problems/) - The driver shortage has changed the way you recruit. If you have been recruiting drivers for a while, you know exactly what I’m talking about. If you’re new to the profession, then you have been forced to get adjusted to the difficulties. It’s the new norm. Either way, you’re now a marketer. Marketing tools are - [August 2013 Trucking Industry MarketPulse](https://randallreilly.com/drivers/articles-drivers/august-2013-trucking-industry-marketpulse/) - What’s the pulse on the trucking market right now? We conducted some research surveying for-hire trucking executives in August 2013 to find out what their thoughts are on business conditions. What were their top concerns and thoughts on equipment? Are they what you expected? Let us know in the comments! Key Findings: How do the - [January 2022 Trucking Market Update](https://randallreilly.com/drivers/research-reports-drivers/january-2022-trucking-market-update/) - Demand for for-hire truck transportation exhibited an uptick on a seasonally adjusted basis in the fourth quarter of 2021 based on the for-hire trucking ton-mile index, an index assembled by Yem Bolumole at the University of Tennessee and myself based on linking output from 41 freight generating sectors identified from the Commodity Flow Survey. - [Monthly Driver Recruiting Trends - December 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-december-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall Reilly has been visited by over 5.6 million users. Over 4.6 million - [Monthly Driver Recruiting Trends for July 2022](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-for-july-2022/) - July 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity. - [What is the Guiding Principle of Recruiting? | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-into-driver-recruiting-with-dave-what-is-the-guiding-principle-of-recruiting-2/) - There is so much that goes into recruiting. If you let yourself, it's easy to get bogged down and become frustrated. So, where should you start? Today Dave and his guests, Julie Arsenault and Seth Becker, will sit down and discuss just that. Together they reveal what they think the guiding principle of recruiting is. - [The Most Important Part of Recruiting | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-the-most-important-part-of-recruiting-2/) - Dave sits down with Seth Becker and Scott Maldonado to discuss the most important part of recruiting. Pulling from their real-world truck driver recruiting experience, our guests discuss a range of topics and dive into how proper (and continual) recruiter training can help set you apart from the crowd. - [Employment Trends & Overcoming Hiring Barriers | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-employment-trends-overcoming-hiring-barriers-2/) - Senior VP of Randall Reilly's Talent Partners, Emily Gordon, and Director of Talent Partners, Steve Squier, join Dave to talk about all the latest employment trends. They also dive into what Randall Reilly's new Talent division can do to help fleets meet their driver recruiting needs. - [TikTok, Boomers, Zoomers, and You | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-tiktok-boomers-zoomers-and-you-2/) - A pair of Randall Reilly Digital Marketing Strategists, Kyle Jernigan and Zack Flippo, join Dave to talk about all things TikTok. Should you be on it? Is it really effective? How should you use if for driver recruiting? Our intrepid trio cover all that and more on the latest edition of Digging Deeper! - [The Four Principles of Marketing | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-the-four-principles-of-marketing-2/) - Dave welcomes his all-time favorite guest for a very special edition of Digging Deeper. He and his mystery guest (watch to find out who it is) will cover the core principles of marketing, and go over how they can be applied to driver recruiting. - [90% of Fleets Fail to Do This ONE Thing | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-90-of-fleets-fail-to-do-this-one-thing-2/) - There's one thing that most fleets are totally neglecting. That one thing could be the missing ingredient to your recruiting success. What is that one thing? Watch today's episode with guests Zack Flippo and Kyle Jernigan to find out! - [Digging Deeper with Dave | Season Finale - "Dave's Top Takeaways"](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-season-finale-daves-top-takeaways/) - If you've never attended a Digging Deeper premiere, but have always wondered what you're missing ... it's your lucky day! For one time only, we have decided to release the webinar premiere recording INCLUDING the Q&A session! - [Dave's Top Takeaways - Season 2 Finale | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/digging-deeper-with-dave-season-finale-daves-top-takeaways-2/) - If you've never attended a Digging Deeper premiere, but have always wondered what you're missing ... it's your lucky day! For one time only, we have decided to release the webinar premiere recording INCLUDING the Q&A session! - [5 Ways Your Website COSTS You Hires | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/top-5-ways-your-website-costs-you-hires-digging-deeper/) - On this month’s edition of Digging Deeper, Dave is joined by Kyle Jernigan and Zack Flippo to talk about the 5 most common mistakes they see in websites and how it is costing you hires. - [EVERYTHING You Have Ever Wanted to Know About Recruiting Calls | Digging Deeper](https://randallreilly.com/drivers/videos-webinars-drivers/everything-you-have-ever-wanted-to-know-about-recruiting-calls-digging-deeper/) - Calls, calls, calls! On today's episode, Dave and his guests will dive into everything calls. Have you ever wondered how much you should weight inbound vs. outbound calls? How do you effectively priortize calls and which recruiters field particular calls? What about weekend or after hours calls? Where does automation fill in? - [Don't Let Inefficiency Kill Your Recruiting](https://randallreilly.com/drivers/articles-drivers/dont-let-inefficiency-kill-your-recruiting/) - The competition between fleets over qualified drivers can be fierce. Fleets have tried everything from sign-on bonuses, higher pay rates, and even more time off the road to try and entice prospective drivers and gain a competitive edge. Over the past few months we’ve looked at a few possible solutions recruiters could embrace to secure - [Four Common Recruiting Mistakes We See](https://randallreilly.com/drivers/articles-drivers/common-recruiting-mistakes-we-see/) - We work with a broad array of clients to help them generate more driver leads. We helped drive more than 1 million leads last year, in fact. Working with so many clients gives us unique insight into the world of truck driver recruiting. We see it all! We see what strategies work, and we - [Want to Attract More Drivers? Get Driver-Centric](https://randallreilly.com/drivers/articles-drivers/want-to-attract-more-drivers-get-driver-centric/) - Drive past any company truck on the interstate and you’re likely to see some variation of DRIVERS WANTED. Most trucks also feature a platitude like ‘We Love Our Drivers,’ which apparently is supposed to make drivers want to do a Jason Bourne-style leap from their current rig into the truck with the reassuring language on - [The Recruiting Lifecycle: the 4 Stages of the Driver's Journey](https://randallreilly.com/drivers/articles-drivers/the-recruiting-lifecycle-the-4-stages-of-the-drivers-journey/) - As a driver recruiter, you know your industry’s outlook. Drivers are a hot commodity and there is constant pressure on you to hire more and more. It’s not necessary for me to remind you that the driver recruiting landscape is not looking great right now. However, I can help you improve your recruiting processes. That - [Driver Recruiting Weekly Report - April 14, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-april-14-2021/) - It's Wednesday, April 14, 2021. You know what that means ... it's time for a brand-new edition of Randall-Reilly's Weekly Report. We dive into all the latest truck driver recruiting data on searches, clicks, rates, and more, as well as covering a new story of the week. - [Listening in with Seth: Episode 1](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-to-driver-recruiting-calls-with-seth-becker/) - What happens on a typical driver recruiting call for your fleet? Do you know? It may not be exactly what you had in mind. The best way to find out the answers and to improve on your recruiting is to listen in from time to time. That's exactly what we're going to do today. Our - [Listening in with Seth - Episode 2](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-episode-2/) - Seth Becker is back to listen in on another recruiting call. Remember, this is REAL call between a prospective driver and a fleet's driver recruiter. The voices and names have been altered, but the conversation itself actually transpired. Sit down with Seth as he gives his thoughts on what the recruiter did right, as well - [Listening in with Seth - Episode 3](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-episode-3/) - What happens when a driver only interested in driving flatbed calls a carrier who doesn't run flatbed? Watch the episode and find out! Seth is back to listen in on another recruiting call and give his thoughts on the strengths and weaknesses. What are the big takeaways? Click that play button and see for yourself! - [Listening in with Seth - Episode 4](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-episode-4/) - Our man Seth is back in the hot seat and listening to another driver recruiting call. This month's call features a driver calling in to ask a fleet about their lease-to-purchase options. Straight forward enough right? The only snag is he already owns his truck. So, how does the recruiter handle this and, what happens with the rest of the call? Watch the full video to find out. - [Listening in with Seth - Episode 5](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-episode-5/) - Seth is back with a new call, new insights, and new takeaways on an all-new Listening In. This time a driver calls to inquire about an application, but won't be available for a few weeks. The recruiter is ... let's just say not entirely enthused by this idea. Watch the video to see how the - [Listening in with Seth | The Perfect Call - Part 1](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-episode-6-the-perfect-call-part-1/) - Seth is back to listen in on some more recruiting calls ... but with a twist. Based on feedback from all of you, over the next several episodes Seth is going to share with you exactly what it takes to build the perfect driver recruiting phone call. He's broken the typical recruiting phone call down - [Listening in with Seth | The Perfect Call - Part 2](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-episode-7-the-perfect-call-part-2/) - Join us as Seth continues his quest to show you exactly what it takes to build the perfect driver recruiting call. He has broken the typical recruiting call down into four segments: impactful introduction, discovery, alignment, and call to action.We will cover a different section in a separate episode over the next few installments of - [Listening in with Seth | The Perfect Call - Part 3](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-episode-8-the-perfect-call-part-3/) - Your recruiters need to have meaningful conversations with prospects to get the qualified drivers you need. While no recruiting call is the same, pretty much every call can be broken down into a few key elements: the introduction, the discovery, alignment, and a call to action. Over the past few episodes, Seth has covered the - [Listening in with Seth | The Perfect Call - Part 5](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-the-perfect-call-part-5/) - Using what we've learned and heard from other real calls, we have put together today's call as an example of how you and your team can have the "perfect" driver recruiting call. - [Listening in with Seth | The Perfect Call - Part 4](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-episode-9-the-perfect-call-part-4/) - So far in our "Building the Perfect Call Series", Seth has covered the impactful introduction, the discovery, and the alignment phases of a driver recruiting call. The fourth and final part of any successful recruiting call is what Seth tackles today: Inspiring action. [box] Miss an Episode and Need to Catch Up? The three previous - [Listening in with Seth | From Canada with Love](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-from-canada-with-love/) - Today Seth listens to a call from a recently retired driver who has decided to get back out on the road. Our driver has plenty of experience and knows exactly what he wants. How will the recruiter handle it? Will our veteran driver be satisfied with the provided answers? Find out that and more on today's episode of Listening In, "From Canada with Love." - [2 Calls - 1 Recruiter. Does a Year Make a Difference? (Part 2) | Listening In with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/2-calls-1-recruiter-does-a-year-make-a-difference-part-2-listening-in-with-seth/) - Last month we asked the question, are you any better at your job today than you were a year ago? Seth was joined by special guest, Scott Maldonado, as they began listening to the first of two driver recruiting calls by the same recruiter, recorded about a year apart. Today, we listen to the second call and see if that recruiter has improved at all over that one-year period. - [The One Thing Recruiters Must Not Do!!! | Listening In with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/the-one-thing-recruiters-must-not-do-listening-in-with-seth/) - Are you struggling to hire diesel techs? Maybe your team is making a very common mistake. Today on Listening In Seth will review a diesel tech recruiting call and highlight where it all went wrong. Watch the full episode to find out the one thing your recruiters absolutely must not do! - [Experienced Diesel Techs Are Extremely Valuable. Does This Recruiter Make the Most of the Call? | Listening in with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/experienced-diesel-techs-are-extremely-valuable-does-this-recruiter-make-the-most-of-the-call/) - On a scale of 1 to 100, the recruiting difficulty for scoring an experienced diesel technician ranks a 99. That means every call that recruiters field with diesel techs, particularly veteran techs is very important. On today's episode, Seth listens in to a call between a recruiter (we think ... he never clarifies - strike 1) and a technician with over 20 years of experience. - [2 Calls - 1 Recruiter. Does a Year Make a Difference? (Part 1) | Listening In with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/2-calls-1-recruiter-does-a-year-make-a-difference-listening-in-with-seth/) - Seth is joined by Scott Maldonado to listen to not one, but two calls. Together they'll listen to how the same recruiter handles two different calls about a year apart. Does the year really make a difference in the recruiter's performance or the outcome of the call? Has the recruiter improved in any way? Or ... are they just going through the motions? Watch to find out what the guys have to say. - [Diesel Tech Calling | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/diesel-tech-calling-listening-in/) - On today's episode we switch things up just a bit. Today, instead of focusing on a typical driver recruiting call, Seth listens in on a self-taught diesel mechanic's conversation with a fleet HR representative. - [Mrs. Fezziwig, is That You? | Listening In with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/mrs-fezziwig-is-that-you-listening-in-with-seth/) - Today on Listening In On today's episode, Seth is joined by his colleague, Senior Sales Consultant at Outsell Consulting, Stuart Chant. Together they dig into a brand new call and talk about how they think the call went, as well as give their thoughts on how it could have been better. Special Guest: Stuart Chant - [Can a Driver Manager Help This Driver? | Listening In with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/can-a-driver-manager-help-this-driver-listening-in-with-seth/) - This time Seth listens in on a call between a driver having an issue with a pick-up and a driver manager. Why? Recruiting does not stop after the driver is hired! - [The Art of the Call: Inbound vs. Outbound | Listening In with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/the-art-of-the-call-inbound-vs-outbound-listening-in-with-seth/) - It's no secret that inbound calls are extremely valuable, that's why we tend to focus on them so much. However, outbound phone calls tend to make up the majority of calls for recruiters. So, wouldn't it stand to reason that they deserve a little love too? - [Driver Recruiting Calls: Patterns vs. Scripts | Listening In with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/driver-recruiting-calls-patterns-vs-scripts-listening-in-with-seth/) - Seth listens to three different calls fielded by the same recruiter on different days. What will he learn? Will any patterns begin to take shape? Would the recruiter benefit from sticking to a script? Watch and find out what Seth has to say! - [Ad Confusion w/ Travis Bacon | Listening In With Seth](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-ad-confusion-w-travis-bacon-2/) - On today's episode Seth is joined by former driver recruiter and Prime Inc.'s current Recruiting Manager, Travis Bacon. Join us as they listen in on a new call and give their thoughts on what went right, what went wrong, and how the recruiter could have done better. - [Listening In With Seth | Ad Confusion w/ Travis Bacon](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-ad-confusion-w-travis-bacon/) - On today's episode Seth is joined by former driver recruiter and Prime Inc.'s current Recruiting Manager, Travis Bacon. Join us as they listen in on a new call and give their thoughts on what went right, what went wrong, and how the recruiter could have done better. - [Listening In With Seth | The Case of the Missing Application w/ Rachel Lovell](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-the-case-of-the-missing-application-w-rachel-lovell/) - Join Seth as he and his special guest, Rachel Lovell, listen to another REAL driver recruiting call (the call has been re-recorded as always to maintain anonymity). Together they put their vast recruiting knowledge together to highlight the recruiter's hits and misses throughout the call. Give a listen and see what they had to say! - [Listening In With Seth | The 3 C's of Email Communication](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-the-3-cs-of-email-communication/) - On today's episode, Seth brings his unique recruiting insight to another aspect often overlooked in driver recruiting: recruiting emails. What works? What doesn't? - [Listening In With Seth | Adapting to the Driver w/ Robin Tidmore](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-adapting-to-the-driver-w-robin-tidmore/) - Randall Reilly's Robin Tidmore, Director of Client Solutions, sits down with Seth to listen to his latest call. Together they go over what they think went right ... and wrong with the call. - [Listening In With Seth | Countdown Edition w/ Geno Dykes](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-countdown-edition-w-geno-dykes/) - On today's episode of Listening In, Seth welcomes guest Geno Dykes. Together they countdown their top three takeaways from our latest call. - [Listening in with Seth | What We Can Learn from 20,000 Phone Calls](https://randallreilly.com/drivers/videos-webinars-drivers/listening-in-with-seth-what-we-can-learn-from-20000-phone-calls/) - For today's episode we thought one phone call just wasn't enough. So, instead of focusing on one phone call, Seth covers 20,000! Using data collected over the course of weeks Seth breaks down what we can learn from 20,000 phone calls on today's special episode. A full download of the information is available below. Enjoy! - [Jekyll & Hyde Team Up to Review a Diesel Mechanic Call | Listening In with Seth - Halloween Edition](https://randallreilly.com/drivers/videos-webinars-drivers/jekyll-hyde-team-up-to-review-a-diesel-mechanic-call-listening-in-with-seth-halloween-edition/) - On this very special Halloween edition of Listening In, Seth welcomes a special guest (or is it two)? Watch the episode to get all the details on what went well and where the recruiter fell short. Enjoy. Happy Halloween! - [Warehouse Worker Calling: Top 3 Takeaways | Listening In with Seth](https://randallreilly.com/drivers/videos-webinars-drivers/warehouse-worker-calling-top-3-takeaways-listening-in-with-seth/) - On this episode of Listening In, Seth is joined by Zack Flippo. Together, they listen to a call between a recruiter and a warehouse worker (a Listening In first). They'll stop along the way to give their thoughts on what works and what doesn't on the call, and then as an added bonus they'll reveal their top three takeaways from the call. Enjoy! - [Seth's Christmas (Driver) Shopping Tips | Listening In](https://randallreilly.com/drivers/videos-webinars-drivers/seths-christmas-driver-shopping-tips-listening-in/) - Seth gives out his top 5 holiday shopping tips. But he's not talking about shopping for presents - he's talking about shopping as it relates to drivers. As we approach the Christmas holiday season there are typically a lot of drivers exploring their options and looking for fleets to potentially join in the new year. - [Where Have All the Truckers Gone? (Research Download)](https://randallreilly.com/drivers/research-reports-drivers/where-have-all-the-truckers-gone-2/) - An In-Depth Analysis of Truck Transportation Employment Michigan State University Associate Professor of Supply Chain Management, Jason Miller, worked with Randall Reilly to analyze the data on a state-level to answer the burning question - "Where have all the truckers gone?" What did he find? The results of the research may surprise you. Download this - [Stop Getting Ghosted!!!](https://randallreilly.com/drivers/articles-drivers/__stopgettingghosted/) - Why do drivers ghost recruiters? Are there signs that drivers are about to ghost you? What can recruiters do to mitigate this problem? Today we will tackle these questions and help you get more drivers into trucks. - [How Your Hiring Process Affects Drivers - In the Driver's Seat Ebook Series](https://randallreilly.com/drivers/research-reports-drivers/how-your-hiring-process-affects-drivers-2/) - How is your hiring process affecting your drivers and potential hires? - [Driver Perspectives on Safety & Equipment - In the Driver's Seat Ebook Series](https://randallreilly.com/drivers/research-reports-drivers/driver-perspectives-on-safety-equipment-in-the-drivers-seat-ebook-series/) - If your equipment doesn’t meet the basic expectations of most drivers, you will find it increasingly difficult to hire for your fleet. By gaining an understanding of drivers’ demands for the age of their truck, maintenance expectations, and opinions on safety regulations, you have the opportunity to better position yourself against competitors and land more hires. - [Shaping Expectations for 2023 - Benchmarks to Make Your 2023 Better](https://randallreilly.com/drivers/research-reports-drivers/shaping-expectations-for-2023-benchmarks-to-make-your-2023-better/) - As we move through 2023, there are indications that it may actually be trucking fleets who now have all the options. According to our research, the supply of drivers is outpacing the need for drivers for once, which means fleets can now be much more selective and not just look for drivers … but look for the right drivers. - [Grayson joins Equipment World as equipment and technology editor](https://randallreilly.com/drivers/videos-webinars-drivers/grayson-joins-equipment-world-as-equipment-and-technology-editor/) - TUSCALOOSA, Ala., (June 2012) – Randall Reilly has named Wayne Grayson to the editorial staff of Equipment World magazine. Grayson, who comes to Equipment World from The Tuscaloosa News, will serve as the magazine’s Equipment Editor. After graduating from the University of Alabama in 2009, Grayson worked at The Tuscaloosa News, Tuscaloosa, Ala., writing a - [The Top 4 Channels for Distributing Your Driver Recruiting Content](https://randallreilly.com/drivers/videos-webinars-drivers/the-top-4-channels-for-distributing-your-driver-recruiting-content/) - In today’s driver recruiting marketplace, fleets need drivers and they need them now. It’s a tough marketplace, but you already know that. What you want to know is where can you find a competitive edge. One underutilized tools, for driver recruiters is content marketing. It’s one of the best ways for fleets to engage drivers - [3 Stats About Contractor Social Media Usage](https://randallreilly.com/drivers/videos-webinars-drivers/3-stats-about-contractor-social-media-usage/) - Social media is a massive community of people. And even the most conservative estimates show that over 2 billion people use social media regularly. That means over 25% of all human beings use social media. Mind blown, huh? Ok, so those are big numbers. But what about your audience of contractors? I mean, there are - [5 Characteristics of Successful Truck Driver Recruiting](https://randallreilly.com/drivers/videos-webinars-drivers/5-characteristics-of-successful-truck-driver-recruiting-video/) - As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail? - [How to Effectively Target Truck Drivers](https://randallreilly.com/drivers/videos-webinars-drivers/how-to-effectively-target-truck-drivers-video/) - [acf field="embed_code"] Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? Today's video will cover a few ways to - [What Truck Drivers Want](https://randallreilly.com/drivers/videos-webinars-drivers/what-truck-drivers-want-video/) - [acf field="embed_code"] Fleets and recruiters across the country are constantly searching for new ways to attract and keep qualified drivers. One of the best ways to find out how to attract a new crop of drivers is to see what the current ones are saying about the state of things. After all, who would know - [How to Counter Common Flatbed Trucking Myths](https://randallreilly.com/drivers/videos-webinars-drivers/how-to-counter-common-flatbed-trucking-myths-video/) - [acf field="embed_code"] Knowing what the current perception is among drivers and prospects, and being able to counter those opinions are a direct factor in how successful you will be filling open flatbed driver positions. Here are a few of the more common misconceptions about driving a flatbed truck and ways to not only counter the - [What's the Right Number of Driver Recruiters for Your Fleet?](https://randallreilly.com/drivers/videos-webinars-drivers/whats-the-right-number-of-driver-recruiters-for-your-fleet/) - [acf field="embed_code"] What is the right number of driver recruiters? Is there such a thing? Fleets struggle everyday with this question. It may seem a little daunting, but making sure you have the proper number of recruiters for your operation to reach your goals is essential to your success. [box] [acf field="embed_code_2"] Download the Recruiting - [5 Ways to Improve Your Fleet's Driver Recruiting](https://randallreilly.com/drivers/videos-webinars-drivers/5-ways-to-improve-your-truck-driver-recruiting-video/) - When it comes to truck driver recruiting, all trucking fleets have essentially the same goal: find, target, and hire the right truck drivers for their fleet. That's where things get tricky. What can you do to make sure you're not only targeting and reaching the quality drivers your fleet needs, but hiring them as well? - [Driver Lead Quality vs. Quantity](https://randallreilly.com/drivers/videos-webinars-drivers/driver-lead-quality-vs-quantity-video/) - In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject - [3 Ways to Build a More Efficient Truck Driver Recruiting Budget](https://randallreilly.com/drivers/videos-webinars-drivers/3-ways-to-build-a-more-efficient-truck-driver-recruiting-budget-video/) - We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is the overall spend itself. Your recruiting budget.Over the years, we’ve come to find that if your driver recruiting budget is falling short and you aren’t - [Facebook and Your Truck Driver Recruiting Strategy](https://randallreilly.com/drivers/videos-webinars-drivers/facebook-and-your-truck-driver-recruiting-strategy-video/) - With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like everyone else, they’re on Facebook. - [Why Aren't Your Truck Driver Recruiting Landing Pages Generating More Leads?](https://randallreilly.com/drivers/videos-webinars-drivers/why-arent-your-truck-driver-recruiting-landing-pages-generating-more-leads-video/) - Many fleets, perhaps yours included, aren’t getting the conversions they expect out of their recruiting landing pages. So, what’s the problem? They’re getting the traffic. Drivers are making it to the landing page, but for some reason they just aren’t taking the next step. What’s the problem? That's exactly what we're going to talk about - [Recruiting Truck Drivers on Mobile Devices](https://randallreilly.com/drivers/videos-webinars-drivers/recruiting-truck-drivers-on-mobile-devices/) - In today's world to stay competitive your truck driver recruiting needs to be mobile-friendly. The era when mobile-friendliness was simply an option to consider adding to your truck driver recruiting is over. So what steps do you need to take to make sure your recruiting efforts are optimized to reach drivers on mobile devices? That's - [Debunking the December Truck Driver Recruiting Myth](https://randallreilly.com/drivers/videos-webinars-drivers/debunking-the-december-truck-driver-recruiting-myth-video/) - Most in the truck driver recruiting business seem to operate under the assumption that as the year winds down, so does recruiting. For years we have heard about the December recruiting drought. So, we decided to take a look at the data and see if there was anything to it. And what we found may - [Stop Letting Your Driver Leads Go Cold](https://randallreilly.com/drivers/videos-webinars-drivers/stop-letting-your-driver-leads-go-cold-video/) - If you fail to convert your leads into hires, you are never going to be able to reach your recruiting goals. If you are struggling to get the hires you are after are you falling short because you have a lack of leads, or are you failing to convert leads you've already generated? Stop letting - [How to Hire Quality Drivers](https://randallreilly.com/drivers/videos-webinars-drivers/how-to-hire-quality-drivers-video/) - Don’t make the mistake many fleets make by thinking more leads automatically means more hires. Your recruiting needs to be more than just about numbers. It needs to be about QUALITY. Find the best drivers for your needs. Watch today's video to find out more! Listen to the Audio Version - [Your Lead Attribution Has Been Weighed, Measured...and Found Wanting](https://randallreilly.com/drivers/videos-webinars-drivers/your-lead-attribution-has-been-weighed-measured-and-found-wanting-video/) - Do you know where your driver leads are coming from? Being able to accurately track data and measure exactly where your leads are coming from allows you to pursue and hire more QUALITY drivers. In today's video we'll cover some of the most common attribution models used to track leads today. Listen to the Audio - [Mistakes Your Driver Recruiters Need to Avoid (Part 1)](https://randallreilly.com/drivers/videos-webinars-drivers/mistakes-your-driver-recruiters-need-to-avoid-part-1-video/) - Sometimes it can be extremely difficult to pinpoint exactly what the best thing to say is or what approach recruiters should take. In fact, it’s often easier to start by looking at the things you need to avoid. And that’s exactly what we’ll be doing over the course of the next few weeks with our - [Mistakes Your Driver Recruiters Need to Avoid (Part 2)](https://randallreilly.com/drivers/videos-webinars-drivers/mistakes-your-driver-recruiters-need-to-avoid-part-2-video/) - Today we continue our Randall-Reilly Review video series covering some common mistakes your driver recruiters need to avoid. Being well-informed and knowing what NOT to do can help your recruiters better utilize their time and make the most of their recruiting conversations. Miss part one? No problem! You can check it out at any time - [Mistakes Your Driver Recruiters Need to Avoid (Part 3)](https://randallreilly.com/drivers/videos-webinars-drivers/mistakes-your-driver-recruiters-need-to-avoid-part-3-video-driver-recruiting/) - To get the most out of your driver recruiting you need to know what kind of pitfalls to avoid. That's exactly what we've been going over for the past few weeks. Today we wrap up our series with Mistakes Your Driver Recruiters Need to Avoid (Part 3). Listen to the Audio Version Watch Parts 1 - [How Do You Know if Your Driver Recruiting Campaigns Are Working?](https://randallreilly.com/drivers/videos-webinars-drivers/driver-recruiting-campaigns-working/) - [acf field="embed_code"] You put a lot of time, effort, and money into your driver recruiting campaigns. So, how do you know if your campaigns are actually working and your spend is being put to good use? It all starts with data. Randall-Reilly has developed two tools, Campaign Hub and Lead Match, designed to give you - [Does Lead Attribution Really Matter?](https://randallreilly.com/drivers/videos-webinars-drivers/why-lead-attribution-is-important/) - When it comes to getting the most out of your driver recruiting campaigns, lead attribution can be a vital part of the equation. We recently spoke about several of the different kinds of attribution models available to you. If you missed that one or just want a quick refresher, you can find that video here. - [Coronavirus: A Conversation with CCJ's Jason Cannon](https://randallreilly.com/drivers/videos-webinars-drivers/coronavirus-a-conversation-with-ccjs-jason-cannon/) - [acf field="embed_code_2"] [acf field="embed_code"] The coronavirus pandemic has had a wide-reaching impact not only here in the United States but across the globe. The trucking industry, however, continues to roll on. But how have things changed since this whole thing began? Today, I sit down and have a conversation with CCJ editor, Jason Cannon, to - [Truckers and Coronavirus: A Conversation with David Hollis](https://randallreilly.com/drivers/videos-webinars-drivers/truckers-and-coronavirus-a-conversation-with-david-hollis/) - [acf field="embed_code"] [acf field="embed_code_2"] For this week's Randall-Reilly Review video, we sit down and have an in-depth conversation with Truckers News and She Drives Trucks editor, David Hollis. We talk about how drivers are responding, how the business has adapted, a few positive stories, and everything in between! - [The Impact of the Coronavirus on Trucking's Owner-Operators](https://randallreilly.com/drivers/videos-webinars-drivers/the-impact-of-the-coronavirus-on-truckings-owner-operators/) - [acf field="embed_code_2"][acf field="embed_code"]Over the past few weeks, we've taken a look at how the coronavirus pandemic has impacted the trucking industry both at the fleet and driver level. This week we focus again on the driver impact, but more specifically on how the current situation affects trucking's owner-operators. Overdrive Senior Editor, Todd Dills, sits down - [Quick Driver Recruiting Tips from Quarantine - Tip #1](https://randallreilly.com/drivers/videos-webinars-drivers/quick-driver-recruiting-tips-from-quarantine-tip-1/) - [acf field="embed_code_2"] [acf field="embed_code"] If you have trouble finding time to read a full article or watch a lengthy video, we've got you covered. David is here to save the day with his Driver Recruiting Quick Tips series. Today we get started with Tip #1. - [How Has the Coronavirus Changed Driver Recruiting?](https://randallreilly.com/drivers/videos-webinars-drivers/how-has-the-coronavirus-changed-driver-recruiting/) - [acf field="embed_code_2"] [acf field="embed_code"] The outbreak of coronavirus has impacted almost every aspect of our lives. It seems no business or industry has been left untouched. Driver recruiting is no exception. For this week's Randall-Reilly Review I sat down to talk with Randall-Reilly's VP of Trucking Operations, Scott Maldonado. Scott works with fleets all over - [Quick Driver Recruiting Tips from Quarantine - Tip #2](https://randallreilly.com/drivers/videos-webinars-drivers/quick-driver-recruiting-tips-from-quarantine-tip-2/) - [acf field="embed_code_2"] [acf field="embed_code"] David is back with another quick tip from quarantine! How many leads should you be supplying to your driver recruiters? Dave knows the answer. Watch and find out more. Miss the first tip? You can find it here. - [Quick Driver Recruiting Tips from Quarantine - Tip #3](https://randallreilly.com/drivers/videos-webinars-drivers/quick-driver-recruiting-tips-from-quarantine-tip-3/) - [acf field="embed_code_3"] [acf field="embed_code"] Welcome back for another quick tip from quarantine! This week David covers some smart moves to make while your recruiters are covering calls from home. Don't forget to check out our previous tips too! Quick Tip #1 Quick Tip #2 - [Apples to oranges: comparing marketing metrics during the coronavirus pandemic](https://randallreilly.com/drivers/videos-webinars-drivers/comparing-marketing-metrics-coronavirus-pandemic/) - When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples when measuring the success of your marketing. It requires a new approach. Examining your marketing metrics from before and after the start of the pandemic can help you determine how your audience is reacting in - [What's the Most Important Thing You Can Do to Recruit More Drivers?](https://randallreilly.com/drivers/videos-webinars-drivers/whats-the-most-important-thing-you-can-do-to-recruit-more-drivers/) - If you could change one thing about your driver recruiting what would it be? All along the recruiting pipeline, there are opportunities to improve your efficiency. David is here to talk you through those opportunities and show you how even a change as small as 5% can have a massive impact to your recruiting success. - [All I Want for Christmas is Drivers!](https://randallreilly.com/drivers/videos-webinars-drivers/all-i-want-for-christmas-is-drivers/) - Well, it's that time of year again. The lights are up, the presents are under the tree, and fleets around the country are relaxing their efforts until the calendar flips over 2021. No big deal, right? Well . . . taking your foot off the gas for the holidays when it comes to your driver recruiting efforts could be a major mistake. - [Who is Randall Reilly?](https://randallreilly.com/drivers/videos-webinars-drivers/who-is-randall-reilly/) - Founded in 1934 by Pettus Randall, Randall Reilly has grown from a small publisher into a thriving company at the cutting edge of data and analytics-driven technology. - [MC Advantage Express Report](https://randallreilly.com/drivers/videos-webinars-drivers/mc-advantage-express-report/) - Stop wasting valuable time and energy sifting through mountains of data. Get access to the same data insurance carriers use and let the MC Advantage Express report do the work for you. - [Randall Reilly Partners: RP0 2.0](https://randallreilly.com/drivers/videos-webinars-drivers/randall-reilly-partners-rp0-2-0/) - Randall Reilly Partners™ increases operational efficiency through a combination of proprietary data and custom technology. We believe our deep integration in our industries, technological development, and world-class personnel uniquely position us to create holistic talent acquisition strategies. - [Driver Recruiting Weekly Report - December 9, 2020](https://randallreilly.com/drivers/research-reports-drivers/weekly-report-december-9-2020/) - Check out the first edition of our new Weekly Report. Each week we'll go over some figures from the previous week to help you understand what's happening with job searches, clicks, freight rates, and more. - [Driver Recruiting Weekly Report - December 16, 2020](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-december-16-2020/) - This week's report is now available. For your convenience an embedded audio version of the report is now available on our blog page as well as on iTunes, Stitcher, and SoundCloud. A full breakdown of the data in PDF form and transcript of the report is also included below. - [Driver Recruiting Weekly Report - January 6, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-january-6-2021/) - Randall-Reilly's Weekly Report is back! Now that the holidays are officially behind us and we have started a brand new year, let's dive right back in. Check out all the latest in trucking industry data on the program that takes a look back to help you move forward, Randall-Reilly's Weekly Report. - [Driver Recruiting Weekly Report - January 13, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-january-13-2021/) - It's once again time for the latest news and data from Randall-Reilly's Weekly Report. Watch the video, listen to the audio version, or read the full transcript below. - [Driver Recruiting Weekly Report - January 20, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-january-20-2021/) - The Weekly Report is back with the latest trucking industry data. Watch the video, listen to the audio version, or read the transcript below. - [Driver Recruiting Weekly Report - January 27, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-january-27-2021/) - The Weekly Report features all the latest trucking info on driver searches, clicks, freight rates, and more. Check back every Wednesday for the newest report. - [Driver Recruiting Weekly Report - February 3, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-february-3-2021/) - Welcome back to the weekly report. After you've watched the video don't forget to download the full report PDF or take a look at the all new Weekly Report Numbers at Glance. We look forward to seeing you back here next week for an all new report! - [Driver Recruiting Weekly Report - February 10, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-february-10-2021/) - The February 10th edition of Randall-Reilly's Weekly Report is here! What changes happened in trucking since last week? Watch the video to find out. A full audio version and transcript of the report are also available below. Don't forget to download the Weekly Trucking Insights PDF (available below) for your copy of all the numbers discussed this week. - [Driver Recruiting Weekly Report - February 17, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-february-17-2021/) - You may notice things look a little different this week. Due to the crazy weather, this week we were unable to produce our normal video and audio versions of the report. For those of you who don't know, Randall-Reilly is located in Tuscaloosa, Alabama. This part of the country doesn't normally see too much snow or - [Driver Recruiting Weekly Report - February 24, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-february-24-2021/) - The Weekly Report is back! We're back to our normal format this week. Check out all the latest numbers and find out how all the winter weather impacted trucking last week. If you're in a hurry you can get the highlights with our numbers at a glance below. Full the full breakdown of everything we cover you can download our Weekly Trucking Insight PDF below as well. - [Driver Recruiting Weekly Report - March 3, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-march-3-2021/) - The Weekly Report for March 3, 2021 is now available. Check out this week's report to get all the latest numbers and data on what changed in the world of driver recruiting last week. Check back with us here on our blog or over on our YouTube page every Wednesday at 10am for the newest report. - [Driver Recruiting Weekly Report - March 10, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-march-10-2021/) - Randall-Reilly's Weekly Report covering all the latest driver recruiting data for March 10, 2021 is here! Watch the full video report, listen to the audio version, or just get the highlights with the numbers at a glance section and downloadable PDF. - [Driver Recruiting Weekly Report - March 17, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-march-17-2021/) - It's time for another weekly report packed full of all the latest driver recruiting data. Watch, listen, or just take in the highlights with our quick visual reference tool, Numbers at a Glance, and our downloadable PDF. - [Driver Recruiting Weekly Report - March 24, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-march-24-2021/) - Randall-Reilly's Weekly Report for March 24, 2021 is here. Watch, listen, or just take in the highlights with our quick visual reference tool, Numbers at a Glance. As always a downloadable PDF detailing all the information we cover is available below as well. Check back in every Wednesday for a brand new Weekly Report. - [Driver Recruiting Weekly Report - March 31, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-march-31-2021/) - Welcome back to the Weekly Report. Each week we take a look back at various metrics to help you get a better understanding of exactly what is happening in the world of driver recruiting. We have several tools and versions available to help you consume and process the report in the easiest and most convenient way possible. - [Driver Recruiting Weekly Report - April 7, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-april-7-2021/) - We provide the Weekly Report to help give you a full understanding of what is happening in the driver recruiting market from week to week. Each week we cover vital metrics like spot rates, clicks on postings, lead volume, etc. In addition to full coverage of the numbers, we feature a new story in each episode covering a topic impacting those in the trucking and driver recruiting industries. - [Driver Recruiting Weekly Report - April 21, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-april-21-2021/) - Check out the Weekly Report in whatever format works best for you. Use our Numbers at a Glance section, download the Weekly Report PDF (available below), read the transcript, or listen on the go with this week's audio version of our Weekly Report. - [Driver Recruiting Weekly Report - April 28, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-april-28-2021/) - Welcome to another Weekly Report. We cover all the latest data as well as hitting a new story of the week. This week's story - OEMs could find it difficult to keep pace with the record level of truck orders being placed. - [Driver Recruiting Weekly Report - May 5, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-may-5-2021/) - Welcome back to another edition of Randall-Reilly's Weekly Report. Get all of the latest recruiting data and our story of the week in the full report. - [Driver Recruiting Weekly Report - May 12, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-may-12-2021/) - Welcome to the Weekly Report for May 12, 2021. Our report is packed with all the latest driver recruiting figures and our story of the week. This week's story - despite strong demand, when taking seasonality into account the trucking transportation industry actually lost 1,400 jobs! [box] Register for the Online Viewing of Digging Deeper - [Driver Recruiting Weekly Report - May 19, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-may-19-2021/) - It's Wednesday, May 19, 2021. It's time for the Weekly Report. This week we will cover all of the latest driver recruiting data coming off of the three-day Roadcheck event and hit a brand new story of the week. This week's story - one fleet was able to reduce their driver turnover rate from 53% - [Driver Recruiting Weekly Report - May 26, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-may-26-2021/) - Welcome back for another edition of Randall-Reilly's Weekly Report. Each week we cover the latest driver recruiting data and a story of the week to give you insight into the current state of driver recruiting. This week's story of the week - the Bureau of Labor Statistics reports trucking industry employment levels are still below - [Driver Recruiting Weekly Report - June 2, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-update-june-2-2021/) - The Weekly Report is back with all the latest figures for truck driver recruiting. This week's story of the week - with new equipment orders backed up, many fleets looking to fill capacity are buying up late-model used trucks and driving up the cost of used trucks. How do you like your Weekly Report? We - [Driver Recruiting Weekly Report - June 9, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-june-9-2021/) - Despite Memorial Day, the click rate on truck driver postings increased significantly while search rates remained largely flat. Join us as go through a full breakdown of all the numbers as well as covering our story of the week.This week's story - the trucking industry added nearly 11,000 jobs in May, but the seasonally adjusted - [Driver Recruiting Weekly Report - June 16, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-june-16-2021/) - It's time for the Weekly Report. Watch our full video for all the latest driver recruiting data. The story of the week - to improve retention one fleet has instituted guaranteed pay rates based on driver activity, as well as providing more flexibility for driver home time. How do you like your Weekly Report? We - [Driver Recruiting Weekly Report - June 23, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-june-23-2021/) - Welcome back to the Weekly Report. This week we cover all of the latest driver recruiting data and tackle a new story of the week. This week's story - some LTL companies have begun prioritizing freight in an effort to restore productivity. What does that mean for other LTL carriers? Check out the full report - [Driver Recruiting Weekly Report - June 30, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-june-30-2021/) - The Weekly Report covers all the latest driver recruiting data to give you a better understanding of the current market and a firmer grasp on where it may be heading. In addition to the recruiting numbers, we feature a story of the week. This week's story - driver drug and alcohol violations are on the - [Driver Recruiting Weekly Report - July 8, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-july-8-2021/) - The latest edition of the Weekly Report is here! We're a day late this week due to the holiday weekend, but better late than never right? Check out the full report for the details on clicks, searches, and a new story of the week. This week's story - retailers unlikely to enter the Christmas shopping - [Driver Recruiting Weekly Report - July 14, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-july-14-2021/) - All of the latest driver recruiting numbers and a new story of the week for July 14, 2021. This week's story - The FMCSA has proposed some safety regulation and definition changes ... and they want to hear from YOU! How do you like your Weekly Report? We provide the Weekly Report in numerous formats - [Driver Recruiting Weekly Report - July 21, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-july-21-2021/) - Our weekly driver recruiting report keeps you informed of all of the latest driver recruiting data. Searches, clicks, rates ... it's all here. In addition to updated data, in each episode, we also cover a new trucking/recruiting-related story. This week's story - The BLS reports that there are fewer drivers in June of 2021 than - [Driver Recruiting Weekly Report - July 28, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-july-28-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - fleets and drivers are using automated per diem to shelter income.Visit our blog or YouTube page every - [Driver Recruiting Weekly Report - August 4, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-august-4-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - Newer equipment gives fleets a major recruiting and retention advantage, as well as helping to lower onboarding - [Driver Recruiting Weekly Report - August 11, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-august-11-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - local routes are on the rise as long-haul jobs decline. New episodes of the Weekly Report premiere - [Driver Recruiting Weekly Report - August 18, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-august-18-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - CDL training is rebounding, and some institutions have returned to full capacity. New episodes of the Weekly - [Driver Recruiting Weekly Report - August 25, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-august-25-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - The Commercial Vehicle Safety Alliance's national brake safety week is this week. So, be prepared for truck - [Driver Recruiting Weekly Report - September 1, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-september-1-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - Fleets looking to require vaccinations could risk alienating drivers and face stiff opposition. New episodes of the - [Driver Recruiting Weekly Report - September 9, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-september-9-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - A recent driver panel during a Translo webinar revealed most drivers simply want fleets to communicate, be - [Driver Recruiting Weekly Report - September 15, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-september-15-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - The current administration's new vaccination policies put fleets and their drivers in the crosshairs. New episodes of - [Driver Recruiting Weekly Report - September 22, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-september-22-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search, and rate data we cover a new story of the week. This week's story - Experts are now calling this the worst supply chain/shortage environment since World War 2! New episodes of - [Driver Recruiting Weekly Report - September 29, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-september-29-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and rates, we cover a new story of the week. This week's story - fleets struggle to grow as more drivers opt to become owner-operators. New episodes of the Weekly Report premiere - [Driver Recruiting Weekly Report - October 6, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-october-6-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and rates, we cover a new story of the week. This week's story - fleets are reporting a decrease in driver availability despite record pay increases for drivers. New episodes of the - [Driver Recruiting Weekly Report - October 13, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-october-13-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and rates, we cover a new story of the week. This week's story - The driver shortage has reached an estimated 25,000 and could last until 2022. New episodes of the Weekly - [Driver Recruiting Weekly Report - October 20, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-october-20-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and rates, we cover a new story of the week. This week's story - Experts don't think driverless trucks will make an impact for at least two decades. New episodes of the - [Driver Recruiting Weekly Report - October 27, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-october-27-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and rates, we cover a new story of the week. This week's story - As average wait times continue to increase, drivers are seeing less and less take-home pay. New episodes of - [Driver Recruiting Weekly Report - November 3, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-november-3-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and rates, we cover a new story of the week. This week's story - While problematic, the current port congestion issues we are experiencing are just a symptom of much larger supply - [Driver Recruiting Weekly Report - November 10, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-november-10-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and spot rates, we cover a new story of the week. This week's story - The ongoing equipment shortages may have the potential to dampen the current hiring boom in the trucking - [Driver Recruiting Weekly Report - November 17, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-november-17-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and spot rates, we cover a new story of the week. This week's story - In today's story of the week, we take some time to go over some tips to help - [Driver Recruiting Weekly Report - December 1, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-december-1-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and spot rates, we cover a new story of the week. This week’s story – How long will used truck prices continue to rise? New episodes of the Weekly Report premiere every Wednesday - [Driver Recruiting Weekly Report - December 8, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-december-8-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and spot rates, we cover a new story of the week. This week’s story – A recent survey revealed pay is no longer company drivers' top concern. New episodes of the Weekly Report - [Driver Recruiting Weekly Report - December 15, 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-december-15-2021/) - The Weekly Report brings you updates on the most important driver recruiting metrics each and every week. In addition to updated click, search and spot rates, we cover a new story of the week. This week’s story – November's truck orders are at a nearly 30 year low! New episodes of the Weekly Report premiere every - [Driver Recruiting Weekly Report - January 5, 2022](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-january-5-2022/) - Happy New Year!!! The Weekly Report is back and looking to help you start the year off right. Each week we bring you updates on the most important driver recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – 2021 ended with a bang, as holiday truckload demand was stronger than in 2020. - [Driver Recruiting Weekly Report - January 12, 2022](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-january-12-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The FMCSA is asking the federal government for an emergency approval for a 3 year apprenticeship program. - [Driver Recruiting Weekly Report - January 19, 2022](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-january-19-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – December truck orders are one of the weakest of 2021. - [Driver Recruiting Weekly Report - January 26, 2022](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-january-26-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The pressure on the supply chain continues to rise! - [Driver Recruiting Weekly Report - February 2, 2022](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-weekly-report-february-2-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – examining Southern California import levels suggests the supply bottleneck is worsening! - [Weekly Driver Recruiting Report - February 9, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-post-february-9-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The Professional Driver Agency released the Top 10 Driver Issues List of 2021. - [Weekly Driver Recruiting Report - February 16, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-february-16-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The specialized trucking sector is still struggling to recover. - [Weekly Driver Recruiting Report - February 23, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-february-23-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Expect driver pay to continue to increase, especially for over-the-road positions. - [Weekly Driver Recruiting Report - March 2, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-march-2-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – New apps built around AI are attempting to solve the problem of excessive driver downtime. - [Weekly Driver Recruiting Report - March 9, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-march-9-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The DOT has proposed allowing carriers to administer oral drug tests. - [Weekly Driver Recruiting Report - March 16, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-march-16-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – A new dashcam integration system from CarriersEdge allows fleets to assign personalized training programs for each driver. - [Weekly Driver Recruiting Report - March 23, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-march-23-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Better trailer technology aims to help alleviate driver frustration and decrease driver turnover. - [Weekly Driver Recruiting Report - March 30, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-march-30-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – OEM order control continues to keep trailer orders flat. - [Weekly Driver Recruiting Report - April 6, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-april-6-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – A new dispatch service aimed at helping smaller carriers and owner-operators has launched. - [Weekly Driver Recruiting Report - April 13, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-april-13-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Come January 1, 2023, as many as 80,000 trucks could be banned from running in the state of California. - [Weekly Driver Recruiting Report - April 20, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-april-20-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Despite dire predictions, trucking could be on the road to normalization. - [Weekly Driver Recruiting Report - April 27, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-april-27-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The FMCSA moves forward and addresses concerns with its Under 21 Pilot Program. - [Weekly Driver Recruiting Report - May 4, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-may-4-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The freight market is showing signs of strength despite headwinds. - [Weekly Driver Recruiting Report - May 11, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-may-11-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Federal Reserve interest rate hikes could help drive used equipment costs down. - [Weekly Driver Recruiting Report - May 18, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-may-18-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Federal Reserve interest rate hikes could help drive used equipment costs down. - [Weekly Driver Recruiting Report - May 25, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-may-25-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – TikTok is for more than silly dancing and lip syncing. - [Weekly Driver Recruiting Report - June 1, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-june-1-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Used truck prices continue to slide, but older trucks show some pricing relief. - [Weekly Driver Recruiting Report - June 8, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-june-8-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The ATA urges Washington D.C. to take action. - [Weekly Driver Recruiting Report - June 15, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-june-15-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – California's new AB 5 law would effectively ban the traditional owner-operator model in the state. - [Weekly Driver Recruiting Report - June 22, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-june-22-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – A new bill looks to help fleets at U.S. ports by targeting demurrage and detention fees. - [Weekly Driver Recruiting Report - June 29, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-june-29-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Facing opposition from both political parties in Washington, a temporary federal and state fuel tax holiday seems unlikely. - [Weekly Driver Recruiting Report - July 13, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-july-13-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The enforcement of California's AB 5 law means up to 70,000 owner-operators could be out of work in the state. - [Weekly Driver Recruiting Report - July 20, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-july-20-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – What matters to young drivers? As it turns out, more than just pay. - [Weekly Driver Recruiting Report - July 27, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-july-27-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – $755 million could be on the way for truck parking and other improvements. - [Weekly Driver Recruiting Report - August 3, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-august-3-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The ATA goes all in for women drivers with the launch of their new program, Women in Motion. - [Weekly Driver Recruiting Report - August 10, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-august-10-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Class 8 Truck Order Update. - [Weekly Driver Recruiting Report - August 17, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-august-17-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Women in Transportation on the the Rise! - [Weekly Driver Recruiting Report - August 24, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-august-24-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – the key to finding and keeping drivers. New episodes of the Weekly Report premiere every Wednesday at 10 AM CT on our YouTube channel and Talent Intelligence Resource - [Weekly Driver Recruiting Report - August 31, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-august-31-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Will hair follicle testing be reported to the Drug and Alcohol Clearinghouse in the near future? - [Weekly Driver Recruiting Report - September 7, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-september-7-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The FMCSA lowers the 2023 UCR fees by over 30%! - [Weekly Driver Recruiting Report - September 14, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-september-14-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – A possible railroad strike could spell disaster for the weakened supply chain. - [Weekly Driver Recruiting Report - September 21, 2022](https://randallreilly.com/uncategorized/weekly-driver-recruiting-report-september-21-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Required truck driver overtime pay could be on the horizon. - [Weekly Driver Recruiting Report - September 28, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-september-28-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Fleets must work to attract a younger generation of driver. But how? - [Weekly Driver Recruiting Report - October 5, 2022](https://randallreilly.com/uncategorized/weekly-driver-recruiting-report-october-5-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Thousands of trucks have been recalled due to a connecting pin issue! - [Weekly Driver Recruiting Report - October 12, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-october-12-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – September truck orders reach new all-time high! - [Weekly Driver Recruiting Report - October 19, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-october-19-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Ask Questions and Reduce Turnover. - [Weekly Driver Recruiting Report - October 26, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-october-26-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The rising diesel prices are now trucking's top concern. - [Weekly Driver Recruiting Report - November 2, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-november-2-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – as we head into 2023, signs point to a U.S. (and global) recession. - [Weekly Driver Recruiting Report - November 9, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-november-9-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – fleets are still hungry for new equipment! - [Weekly Driver Recruiting Report - November 16, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-november-16-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The driver shortage could reach 160,000 by 2030! - [Weekly Driver Recruiting Report - November 30, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-november-30-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – a national rail strike is once again looming as Christmas approaches. - [Weekly Driver Recruiting Report - December 9, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-december-7-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Congress steps in to force a rail agreement and avoid a costly strike. - [Weekly Driver Recruiting Report - December 14, 2022](https://randallreilly.com/drivers/research-reports-drivers/weekly-driver-recruiting-report-december-14-2022/) - The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Teamsters receive a $36 billion bailout from Washington. - [Driver Recruiting Trends – January 2021](https://randallreilly.com/drivers/research-reports-drivers/driver-recruiting-trends-january-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique Driver Recruiting Landing Pages maintained by Randall-Reilly were visited by over 2.38 million users. Over 1.88 million unique users visited - [Monthly Driver Recruiting Trends - February 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-february-2021/) - Monthly Driver Recruiting Trends - February 2021 The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique Driver Recruiting Landing Pages maintained by Randall-Reilly were visited by over 2.7 million - [Monthly Driver Recruiting Trends – March 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-march-2021/) - Monthly Driver Recruiting Trends - March 2021 The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique Driver Recruiting Landing Pages maintained by Randall-Reilly were visited by over 3 million - [Monthly Driver Recruiting Trends - April 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-april-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique Driver Recruiting Landing Pages maintained by Randall-Reilly were visited by over 3.3 million users. Over 2.5 million unique users visited - [Monthly Driver Recruiting Trends – May 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-may-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique Driver Recruiting Landing Pages maintained by Randall-Reilly were visited by over 3.6 million users. Over 2.85 million unique users visited - [Monthly Driver Recruiting Trends - June 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-june-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique Driver Recruiting Landing Pages maintained by Randall-Reilly were visited by over 4 million users. Over 3.1 million unique users visited - [Monthly Driver Recruiting Trends - July 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-july-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 4.38 million users. Over 3.5 million unique users visited - [Monthly Driver Recruiting Trends - August 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-august-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 4.7 million users. Over 3.8 million unique users visited - [Monthly Driver Recruiting Trends - September 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-september-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 5 million users. Over 4 million unique users visited - [Monthly Driver Recruiting Trends - October 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-october-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 5 million users. Over 4 million unique users visited - [Monthly Driver Recruiting Trends - November 2021](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-november-2021/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity.In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall-Reilly was visited by over 5.5 million users. Over 4.5 million unique users visited using - [February 2022 Monthly Driver Recruiting Trends](https://randallreilly.com/drivers/research-reports-drivers/february-2022-monthly-driver-recruiting-trends/) - January’s overall average cost per lead (CPL) dropped 11% month-over-month (MoM) to its second lowest level since last March (only August’s was lower). Through the first half of February[1], average CPL is on pace to decline further, but historically the trend has been for lead costs to tick upwards in the back half of the month. - [March 2022 - Driver Recruiting Trends](https://randallreilly.com/drivers/research-reports-drivers/march-2022-driver-recruiting-trends/) - March 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity. - [April 2022 - Driver Recruiting Trends](https://randallreilly.com/drivers/research-reports-drivers/april-2022-driver-recruiting-trends-2/) - April 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity. - [May 2022 - Driver Recruiting Trends](https://randallreilly.com/drivers/research-reports-drivers/may-2022-driver-recruiting-trends/) - The May 2022 Driver Recruiting Trend Report is sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity. - [June 2022 - Driver Recruiting Trends](https://randallreilly.com/drivers/research-reports-drivers/june-2022-driver-recruiting-trends/) - Randall Reilly's Monthly Driver Recruiting Trend Report for June 2022. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity. - [Monthly Driver Recruiting Trends for August 2022](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-for-august-2022/) - August 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below to review driver employment activity. - [Monthly Driver Recruiting Trends for September 2022](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-for-september-2022/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below to review driver employment activity. In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall Reilly has been visited by over 6.8 million users. Over 5.9 million users visited using - [Monthly Driver Recruiting Trends for October 2022](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-for-october-2022/) - In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall Reilly has been visited by over 6.75 million users. 5.88 million users visited using a mobile device, 790k visited using a computer, and 127k visited using a tablet. - [Monthly Driver Recruiting Trends for November 2022](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-for-november-2022/) - Get all the latest vital driver recruiting metrics with Randall Reilly's Monthly Driver Recruiting Trends for November 2022. - [Monthly Driver Recruiting Trends for December 2022](https://randallreilly.com/drivers/research-reports-drivers/monthly-driver-recruiting-trends-for-december-2022/) - The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below to review driver employment activity. - [Yard Jockeys Ep. 1 | Guest: Jason Miller](https://randallreilly.com/drivers/research-reports-drivers/yard-jockeys-ep-1-guest-jason-miller/) - Jason Miller joins Dave to discuss his thoughts on exactly what happened in trucking throughout 2021, and what he thinks we can expect moving forward. - [Yard Jockeys Ep. 2 | Guest: Katie Love](https://randallreilly.com/drivers/research-reports-drivers/yard-jockeys-ep-2-guest-katie-love/) - WorkHound Marketing Manager, Katie Love, joins the show to discuss all things driver retention. Dave and Katie discuss what it's like working with a younger generation of drivers, what she saw as driver retention trends in 2021, and much much more. - [Yard Jockeys Ep. 3 | Guest: Blair Ewell](https://randallreilly.com/drivers/research-reports-drivers/yard-jockeys-ep-3-guest-blair-ewell/) - USA Truck's SVP, Truckload Operations, Blair Ewell joins David to discuss how USA Truck turned things around after enduring the "lost decade", substantially reduced driver turnover, and got things back on track by resetting the entire company's culture. - [Yard Jockeys Ep. 4 | Guest: Jeremy Stickling](https://randallreilly.com/drivers/research-reports-drivers/yard-jockeys-ep-4-guest-jeremy-stickling/) - Nussbaum Transportation's Chief Administrative Officer, Jeremy Stickling, joins the show to talk about their Certified Red program, how switching to an employee stock ownership plan (ESOP) has impacted the company, and much more. - [Yard Jockeys Ep. 5 | Guest: Ed Kentner](https://randallreilly.com/drivers/research-reports-drivers/yard-jockeys-ep-5-guest-ed-kentner/) - National Carriers, Inc. Director of Social Media, Ed Kentner, joins the show to discuss how he utilizes social media platforms to connect and engage with drivers. A former director of recruiting, Ed has grown National Carriers, Inc.'s reach on Facebook, LinkedIn, Twitter, and most recently TikTok. - [Yard Jockeys Ep. 6 | "The Great Trucking Rebrand" w/ Guests: Chad Sowash and Joel Cheesman](https://randallreilly.com/drivers/research-reports-drivers/yard-jockeys-ep-6-the-great-trucking-rebrand-w-guests-chad-sowash-and-joel-cheesman/) - Seth Becker joins the show as Dave welcomes Chad Sowash and Joel Cheesman, from the Chad & Cheese Podcast, to talk about the ins and outs of recruiting. They put their heads together to try and figure out trucking's problem, and come up with a possible solution. It's time for trucking to undergo a rebrand! - [Yard Jockeys Ep. 7 | "Did Jason Miller Predict All of 2022?!"](https://randallreilly.com/drivers/research-reports-drivers/yard-jockeys-ep-7-did-jason-miller-predict-all-of-2022/) - On the premiere episode of Yard Jockeys, Jason Miller joined Dave to discuss what he thought 2022 had in store for us. Today he's back, as our first-ever repeat guest, to talk about how his predictions panned out. Were his prognostications correct? Find out in today's episode. - [Lawmakers Battle Hidden Pay With New Laws](https://randallreilly.com/uncategorized/lawmakers-battle-hidden-pay-with-new-laws/) - A recent drastic change that many states in the US are making is passing legislation that increases pay transparency by requiring salary disclosures on job posts. But what exactly is changing and how do these changes affect you? - [How Pay Affects Driver Retention - In the Driver's Seat Ebook Series](https://randallreilly.com/drivers/research-reports-drivers/how-pay-affects-driver-retention/) - Our new eBook series was put together using our vast amount of driver data to help you learn what moves the needle for drivers. Each edition covers a different recruiting issue and is compiled in an easy-to-read format. The first eBook in our series contains loads of data, driver quotes, and helpful infographics to help - [Emily Gordon Spearheads New RPO Team](https://randallreilly.com/uncategorized/emily-gordon-spearheads-new-rpo-team/) - Randall Reilly announces the launch of Randall Reilly Partners, a new division for recruiting process outsourcing, strategic consulting, and training services. - [Simplify Your Recruiting](https://randallreilly.com/uncategorized/simplify-your-recruiting/) - Stratas is Randall Reilly's all-new modular platform designed with you in mind and built from the ground up to help simplify your recruiting process. - [The Currency of Fleet Reputation (Part 2)](https://randallreilly.com/uncategorized/the-currency-of-fleet-reputation-part-2/) - In a recent survey by Truckers News, the most popular way for a driver to research a fleet was by talking to other drivers. The second most popular method was looking at online reviews from other drivers! Almost 70% of all research done by drivers is just finding out if other drivers would recommend your fleet! All signs point to your referral rate being the truest measurement of a driver’s sentiment towards your brand. - [2021 Driver Recruiter Trends](https://randallreilly.com/drivers/research-reports-drivers/2021-driver-recruiter-trends/) - Now that 2021 is officially behind us we wanted to take a look back to see what the data is telling us. We crunched the numbers and compiled the findings to bring you a summary of all the 2021 driver recruiting trends. - [Need Drivers? You Better Know What They Care About!](https://randallreilly.com/drivers/research-reports-drivers/need-drivers-you-better-know-what-they-care-about/) - The American Transportation Research Institute conducted a study to try and identify driver motivations and satisfaction levels. They surveyed drivers using eight motivating factors, and asked them to rate their importance ranging from extremely important, to not important at all. They also asked the drivers to then rate their satisfaction level with each of the eight factors using a similar scale. - [Where Have All the Truckers Gone?](https://randallreilly.com/drivers/research-reports-drivers/where-have-all-the-truckers-gone/) - If there was a dive bar for driver recruiting professionals, it’s easy to imagine a bunch of marketing directors, terminal managers, and VPs of operations sitting around, cracking open a few cold ones, and asking each other, “Where have all the truckers gone? Our applicant tracking systems have gone dry.” - [Truckers News and Overdrive Connectivity Report 2020](https://randallreilly.com/drivers/research-reports-drivers/truckers-news-and-overdrive-connectivity-report-2020/) - Discover how drivers engage online. This report details how truck drivers connect with the world through social media, digital magazines, and the internet; and takes a look at how they use computers, smartphones, and other mobile devices to do it. Download this resource by filling out the form below. - [What Drivers Want II](https://randallreilly.com/drivers/research-reports-drivers/what-drivers-want-ii/) - The insights you need on drivers. This report takes a look at over 1,000 truck drivers and breaks down how they got into truck driving, what their job perceptions are, their opinions on recruiting and retention, and how they see their future shaping up. Download this resource by filling out the form below. - [6 Losing Strategies for Fleet Growth: Strategy 1](https://randallreilly.com/uncategorized/6-losing-strategies-for-fleet-growth-strategy-1/) - As we’ve already talked about, the industry is in a crazy place. If you need more information on that topic, check out our first article in that series here. If you want to win, your recruiting needs to be nearly perfect. This new series will show you 6 strategies to avoid if you want any - [5 ways to make your video marketing strategy shine](https://randallreilly.com/uncategorized/5-ways-to-make-your-video-marketing-strategy-shine/) - Video marketing is a major tactic for drawing attention to your brand and engaging prospects. It’s strategically flexible and lets you create content for each stage of the buyer’s journey and even build on existing content that you’ve already produced. The need to up your video marketing game is only increasing: Global internet traffic from - [Are You Ready for the Google Ads Partnership Program Changes?](https://randallreilly.com/uncategorized/preparing-for-google-ads-partnership-program-changes/) - [acf field="embed_code"] Google Ads changes their Partnership Program, making membership more competitive (and you better make sure you play by their rules). Do you like your shiny Google Partner Badge? Awesome. But if you want to keep that badge in 2021 and beyond you better make sure you’re up to speed with the changes Google - [Understanding Lead Velocity is Crucial](https://randallreilly.com/uncategorized/understanding-lead-velocity/) - [acf field="embed_code"] What is Lead Velocity Again? Lead velocity is just a fancy way of saying how long it takes your fleet to take a prospective driver from form submission to orientation. On average our clients see a 33 day lead velocity. Digging into the data we find that almost without exception the hires for - [Keeping Your Fleet Top of Mind During the Coronavirus Pandemic](https://randallreilly.com/uncategorized/keeping-your-fleet-top-of-mind-during-the-coronavirus-pandemic/) - [acf field="embed_code"] It appears there may finally be some light at the end of the tunnel! Restrictions are being eased in states that meet guidelines set forth by the White House and CDC and it appears that we may actually be on our way to recovery, or at the very least reopening and beginning the - [3 Quick Tips for Driver Recruiting from Home](https://randallreilly.com/uncategorized/3-quick-tips-for-driver-recruiting-from-home/) - [acf field="embed_code"] Many fleets have sent those who can, to work from home. Included in this group, would-be recruiters. Any time you change the routine it adds some challenges. Here are 3 quick tips to help you be more efficient while recruiting from home. [hr style="3" margin="40px 0px 40px 0px"] 1. Record Branded and Professional - [3 Coronavirus Changes that Can Lead Fleets to Success Moving Forward](https://randallreilly.com/uncategorized/3-coronavirus-changes-that-can-lead-fleets-to-success-moving-forward/) - [acf field="embed_code"] It goes without saying that lately has been a challenging time. But amidst all of the infections, death, and panic caused by the coronavirus outbreak, there have been extraordinary examples of kindness, goodness, and human decency. College students have mobilized and offered to help shop for the most vulnerable among us. Police departments - [Coming Together in the Fight Against Coronavirus](https://randallreilly.com/uncategorized/coming-together-in-the-fight-against-coronavirus/) - [acf field="embed_code"] I don’t know about you, but I’m a little tired of bad news. Our truck drivers are out there on the front lines keeping supply lines open and the country afloat. That in and of itself is pretty great news. No matter what pops up our men and women are out there delivering - [We Will Beat Coronavirus. #TogetherWeTruck](https://randallreilly.com/uncategorized/we-will-beat-coronavirus-togetherwetruck/) - [acf field="embed_code"] When it comes to the coronavirus, remember one thing ... you’re not alone. We’re all in this together. In the spirit of cooperation and togetherness, we’d like to ask for your help. Can you let us know how you’ve changed your recruiting to help us compile best practices during the coronavirus pandemic? We - [Coronavirus is Here and We Need Our Truckers More Than Ever](https://randallreilly.com/uncategorized/coronavirus-is-here-and-we-need-our-truckers-more-than-ever/) - [acf field="embed_code"] We often forget just how fragile we humans are. In today's modern age, widespread epidemics seem like a thing of the past. Especially in places like here in the United States. Modern vaccines and antibiotics have helped us stave off deadly viruses and illnesses that would have once ravaged us. That is...until coronavirus. - [Average Lifetime Value of Drivers: What Metrics Matter?](https://randallreilly.com/uncategorized/average-lifetime-value-of-drivers-what-metrics-matter/) - Listen to the article: [acf field="embed_code"] Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of this as primarily a function of operations, but those in recruiting can have a significant effect. Put simply, the more efficiently you bring - [How to Talk About Your Recruiting Budget](https://randallreilly.com/uncategorized/how-to-talk-about-your-recruiting-budget/) - Listen to the article: [acf field="embed_code"] Unless your fleet has zero turnover and no plans to grow, odds are you have to spend some money recruiting truck drivers. Which means you probably have a budget with which to recruit said truck drivers. And unless you own the fleet, you probably have to ask for that - [The Currency of Fleet Reputation](https://randallreilly.com/uncategorized/the-currency-of-fleet-reputation/) - Listen to the article: [acf field="embed_code"] In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And coupled with that mindset is the idea that turnover isn’t actually a bad thing. As long as you can keep a driver for - [Truckers News Connectivity Report 2019](https://randallreilly.com/drivers/research-reports-drivers/truckers-news-connectivity-report-2019/) - Discover how drivers engage online. Every year we survey drivers to discover how they utilize social media, how they search for jobs, which devices they prefer, and where they go for industry information. This report details our finding. Download this resource by filling out the form below. - [8 Truck Driver Recruiting Tactics for Small Fleets](https://randallreilly.com/uncategorized/8-truck-driver-recruiting-tactics-for-small-fleet/) - Listen to the article: [acf field="embed_code"] As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices, how to manage leads, and so on. You may not need to know how to empower your recruiting team or efficiently manage a - [4 Ways Small Trucking Fleets Can Build Strong Referral Programs](https://randallreilly.com/uncategorized/ways-small-trucking-fleets-build-referral-programs/) - Listen to the article: [acf field="embed_code"] When it comes to making a good impression on potential hires, your fleet has limitations. You can only say so much in an ad, and your brand may not be that well known. There’s also the chance of truck drivers not believing what you are saying about your own - [Trucking's Top Rookie for 2019 is . . .](https://randallreilly.com/uncategorized/truckings-top-rookie-for-2019/) - Listen to the article: [acf field="embed_code"] This year’s Great American Trucking Show has come and gone. One of the many featured events at this year’s show was announcing the winner of the 2019 Mike O’Connell Trucking’s Top Rookie Award. This year’s winner is Stevens Transport driver and Army veteran, Dwight Arnold. Though new to the - [How to Benchmark Your Online Truck Driver Recruiting Advertising](https://randallreilly.com/uncategorized/how-to-benchmark-your-online-truck-driver-recruiting-advertising/) - Listen to the article: [acf field="embed_code"] When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and metrics, but it can be hard to determine which of these results truly indicate success. It leaves you - [How Efficient is Your Driver Recruiting Process?](https://randallreilly.com/uncategorized/efficient-truck-driver-recruiting/) - Are you efficient at managing your leads? You might say “yes” or “no” or you might not be sure. But the real proof of whether you are or not is in the number of hires you are able to produce. Even if you have the tightest, most buttoned-up recruiting process, changes and advancements in the - [Defining the Right Driver](https://randallreilly.com/uncategorized/defining-the-right-driver/) - Listen to the article: [acf field="embed_code"] Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious statement. But if it really is, why do some fleets fall short in that area? Why do they end up with bad leads or have qualified leads slip through their fingers? The issue - [Why Aren't Your Driver Leads Converting?](https://randallreilly.com/uncategorized/why-arent-your-driver-leads-converting/) - Listen to the article: [acf field="embed_code"] There are a myriad of possible reasons a lead may not work out for you, but from all of our dealings with fleets over the years we’ve come up with a couple major reasons or roadblocks as to why your driver leads aren’t converting. [hr style="3" margin="40px 0px 40px - [Overcome the Diesel Tech Shortage](https://randallreilly.com/uncategorized/overcome-the-diesel-tech-shortage/) - Not having the technicians you need is hurting your business and costing you more than you’d care to admit. There is the option to take on any available technician but you need qualified professionals who fit your hiring criteria. In this webinar, we will zero in on the challenges of finding qualified technicians and discuss - [Last Chance to Nominate Trucking's Top Rookie](https://randallreilly.com/uncategorized/last-chance-to-nominate-truckings-top-rookie/) - Listen to the article: [acf field="embed_code"] Don’t miss out on your chance to nominate your pick for trucking’s top rookie. The winner of the 2019 Mike O’Connell Trucking’s Top Rookie Award will be announced on August 23rd at the Kay Bailey Hutchison Convention Center in Dallas, Texas at this year’s Great American Trucking Show (GATS). - [Why Are Your Truck Driver Recruiters Failing?](https://randallreilly.com/uncategorized/why-are-your-truck-driver-recruiters-failing/) - Listen to the article: [acf field="embed_code"] There are many factors that can end up influencing your driver recruiting. We’ve covered several of them in the past few weeks. From building an efficient driver recruiting budget, to creating a driver-centric company culture, to figuring out what is really driving your cost-per-hire up; they’re all important, but - [What Really Affects Your Cost-Per-Hire?](https://randallreilly.com/uncategorized/what-really-affects-your-cost-per-hire/) - Listen to the article: [acf field="embed_code"] When you are trying to increase the efficiency of your recruiting strategy, it makes sense to get as much out of your recruiting budget as possible. So one of every fleet’s main goals is to hire as many drivers as possible at minimal cost. This makes the metric of - [Trucking's Next Top Rookie](https://randallreilly.com/uncategorized/truckings-next-top-rookie/) - Listen to the article: [acf field="embed_code"] This year’s Great American Trucking Show (GATS) is just around the corner. Which means it is time to nominate your pick for the 2019 edition of The Mike O’Connell Trucking’s Next Top Rookie Award. The winner will receive $10,000 as well as other prizes. In addition, nine other finalists - [3 Ways to Build a More Efficient Driver Recruiting Budget](https://randallreilly.com/uncategorized/3-ways-to-build-a-more-efficient-driver-recruiting-budget/) - Listen to the article: [acf field="embed_code"] We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is the overall spend itself. Your recruiting budget. There’s a famous saying that goes “numbers don’t lie.” Unfortunately, if you - [Building a Driver-Centric Culture](https://randallreilly.com/uncategorized/building-a-driver-centric-culture/) - When the focus of recruiting is simply to fill an empty truck, it is easy to overlook the truck driver. A driver becomes nothing more than a number to your fleet when you focus on their capability to deliver a load and ignore their well-being, future at the company, or the state of the environment - [Technology's Place in Your Recruiting](https://randallreilly.com/uncategorized/technologys-place-in-your-recruiting/) - Listen to the article: [acf field="embed_code"] We live in such a technology-driven world that it’s impossible to run your business without it. Think of all your processes: how you capture and manage leads, how you measure results, your ATS, etc. Technology plays a big part in your fleet. There’s also the matter of how you - [Reducing Driver Orientation No-shows](https://randallreilly.com/uncategorized/reducing-driver-orientation-no-shows/) - Listen to the article: [acf field="embed_code"] You are in the latter stages of the recruiting process. You have captivated a driver’s attention and cultivated that driver’s interest. Conversations over the phone have gone great and the full application has been filled out and submitted. The driver has agreed to attend orientation. All they have to - [Evaluate Your Recruiting with More Than Cost](https://randallreilly.com/uncategorized/evaluate-your-recruiting-with-more-than-cost/) - Listen to the article: [acf field="embed_code"] If I were to ask you, how is your advertising doing, what would your first instinct be? For a lot of fleets out there the first knee-jerk reaction is to take a look at cost. Far too often fleets fall into the trap of, "Well our CPL and CPH - [Understanding Your Lead Velocity](https://randallreilly.com/uncategorized/understanding-your-lead-velocity/) - How efficient is your lead-to-hire process? With so many fleets vying for the opportunity to hire the same drivers you are after, it’s important to always be on the lookout for ways to improve your process and get ahead of your competitors. One way, that is not as common as it should be, is to - [What Can You Learn from Driver Turnover?](https://randallreilly.com/uncategorized/what-can-you-learn-from-driver-turnover/) - Listen to the article: [acf field="embed_code"] In the end driver recruiting is a numbers game. You need to find the right drivers to fill your empty trucks and get them on the road. The more trucks you have sitting idle, the more money you stand to lose. On the face of it, it wouldn’t seem - [What Can LeadConnect Do for You?](https://randallreilly.com/uncategorized/what-can-leadconnect-do-for-you/) - Listen to the article: [acf field="embed_code"] I recently wrote an article called Reducing the Friction in Your Recruiting. Throughout the article I discussed various ways you might try to streamline your recruiting process and run more efficiently. Within the article I mentioned a few of the methods Randall-Reilly has developed to help people just like - [Reduce Friction in Your Driver Recruiting](https://randallreilly.com/uncategorized/reduce-friction-in-your-driver-recruiting/) - Listen to the article: [acf field="embed_code"] Driver recruiting is a frustrating business. Drivers are still in very high-demand, which means that you aren’t the only ones who will pursuing them. Many drivers find themselves filling out form after form and having conversation after conversation. Being asked to give the same information time after time is - [Factoring Generations Into Your Recruiting](https://randallreilly.com/uncategorized/factoring-generations-into-your-recruiting/) - How often do you take age into account when building a recruiting strategy? When focusing on getting qualified drivers who meet both your fleet’s requirements and your criteria for an ideal driver, it's easy to forget that your messaging is reaching different generations. How does this affect your fleet? There are drivers out there who - [What's Your Recruiting Win?](https://randallreilly.com/uncategorized/whats-your-recruiting-win/) - Listen to the article: [acf field="embed_code"] Over the years Randall-Reilly has worked with countless fleets in the never-ending struggle to find drivers. Unfortunately, one common thing that most fleets tend to focus on when it comes to recruiting is cost. I know it's hard to focus on anything other than cost, but you have to - [The Importance of Building a Driver Persona](https://randallreilly.com/uncategorized/the-importance-of-building-a-driver-persona/) - You’ve probably heard the term ‘buyer persona.’ It’s used a lot by businesses catering to customers who purchase their products, solicit their services, etc. A buyer persona for customer or client-based businesses refers to a profile of their ideal customer. They build this profile using data on their current customers and industry research. Now what - [16 Common Mistakes That Stifle Your Recruiting (Part 1 of 2)](https://randallreilly.com/uncategorized/16-common-mistakes-that-stifle-your-recruiting-part-1-of-2/) - In the current world of recruiting, competition is high. You and your competitors are fishing for the same truck drivers in the same shrinking pool of drivers searching for jobs. It takes highly effective recruiting to get ahead of your competition. The issue is that a fundamental step in creating an effective recruiting process is - [Your Advertising: From a Driver's Point of View](https://randallreilly.com/uncategorized/your-advertising-from-a-drivers-point-of-view/) - The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity - [Start Your Recruiting Year Off Right](https://randallreilly.com/uncategorized/start-your-recruiting-year-off-right/) - Listen to the article: [acf field="embed_code"] It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work. And if you’re in the market for new drivers, which if you’re a fleet you are, January could be - [Tackling the Complexities of Paid Search Advertising](https://randallreilly.com/uncategorized/tackling-the-complexities-of-paid-search-advertising/) - These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the - [Maximize Your Driver Lead Value](https://randallreilly.com/uncategorized/maximize-your-driver-lead-value/) - Listen to the article: [acf field="embed_code"] How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as many drivers as you can and go from there? It seems like a lot of fleets out there are - [3 Unique Ways to Recruit Drivers](https://randallreilly.com/uncategorized/3-unique-ways-to-recruit-drivers/) - Listen to the article: [acf field="embed_code"] Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? One way that many - [The Second Step to Humanizing Your Recruiting Process](https://randallreilly.com/uncategorized/the-second-step-to-humanizing-your-recruiting-process/) - We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another body to fill an empty truck. So it’s important that your recruiting makes a driver feel like a valued individual. Last time, we talked about - [The Myth of the December Drought for Driver Recruiting](https://randallreilly.com/uncategorized/the-myth-of-the-december-drought-for-driver-recruiting/) - The Christmas spirit is setting in. You’re probably starting to relax at work. You may be dialing things down. You are also missing a golden opportunity to hire drivers at the lowest cost-per-hire you will have all year. [one_third] Say what?!? [/one_third][two_third_last] via GIPHY [/two_third_last] Conventional wisdom states that at the end - [The First Step to Humanizing Your Recruiting Process](https://randallreilly.com/uncategorized/the-first-step-to-humanizing-your-recruiting-process/) - There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process. Drivers can see that you’re not looking to hire a person or gain a valuable addition to your team. You want a number. One more - [Why Video is Great for Recruiting Drivers](https://randallreilly.com/uncategorized/why-video-is-great-for-recruiting-drivers/) - When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests. You demonstrate how what you offer is the right match for their needs and preferences. Despite all your efforts, you still fall short when it - [Cut Down on Lost Leads](https://randallreilly.com/uncategorized/cut-down-on-lost-leads/) - Congratulations! Your strategy for generating driver leads is a success. You’re putting your budget in the right places and getting the attention of the right drivers. How wonderful would life be if the process ended there? But it doesn’t. You may be generating a lot of leads but how many of those are turning into - [Stop Letting Your Leads Grow Cold](https://randallreilly.com/uncategorized/stop-letting-your-leads-grow-cold/) - Leads, leads, leads! When it comes to driver recruiting that seems like all anyone ever wants to talk about. How many leads can I get? How much will it cost me? And to be fair those are good questions to ask, but they’re not the only questions you should be asking. For instance, are those - [Do You Know Why Your Campaign is REALLY Failing?](https://randallreilly.com/uncategorized/do-you-know-why-your-campaign-is-really-failing/) - Everyone knows campaign tracking is important. But when it comes down to it, most fleets are only using tracking to try and save money instead of figuring out why their campaigns are failing. If your campaign is floundering, do you know why? Do you try to find out or do you just pull the plug - [Why Aren't You Reaching Your Recruiting Goals?](https://randallreilly.com/uncategorized/reaching-your-recruiting-goals/) - Nothing is more frustrating than putting time, effort, and money into your recruiting and still falling well short of your goals. Unfortunately, this is a feeling that many trucking fleets know all to well. Fleets want drivers. They need drivers. You need drivers. And there are drivers out there. So, why are so many finding - [Flipping the Recruiting Funnel - Target Phase](https://randallreilly.com/uncategorized/flipping-the-recruiting-funnel-target-phase/) - With this, the final installment of our flipping the recruiting funnel series we end at the beginning. The target phase. If you’re not up to speed, you can check back on our articles covering the recruiting funnel and average lifetime value, as well as the convert, engage, and connect phases. But this week is all - [Nominations for 2018 Trucking's Top Rookie Award Closing Soon!](https://randallreilly.com/uncategorized/nominations-for-2018-truckings-top-rookie-award-closing-soon/) - Your window of opportunity to nominate your pick for the 2018 Trucking's Top Rookie Award is closing soon! All nominations must be submitted to Truckers News by 5 p.m. ET Friday, June 29, 2018. That's this Friday! If you haven't nominated your pick for this year's top rookie you still have time. [box] Nominees will - [Flipping the Recruiting Funnel - Connect Phase](https://randallreilly.com/uncategorized/flipping-the-recruiting-funnel-connect-phase/) - Welcome back to the flipping the recruiting funnel series. This week we will be taking a closer look at the connect phase. If you’re new to the series and want to catch up on anything you’ve missed you can refer back to the previous articles covering the recruiting funnel, average lifetime value, convert, and engage - [Flipping the Recruiting Funnel - Engage Phase](https://randallreilly.com/uncategorized/flipping-the-recruiting-funnel-engage-phase/) - We’ve been discussing the idea of approaching your recruiting in a different manner the past several weeks. We’ve already covered the basic idea of flipping the recruiting funnel and the concept of average lifetime value. Last week we began covering the funnel itself with the convert phase. This week we move on to the engage - [Flipping the Recruiting Funnel - Convert Phase](https://randallreilly.com/uncategorized/flipping-the-recruiting-funnel-series-convert-phase/) - Welcome back to our ongoing series covering the recruiting funnel. The purpose of these articles is to try and help you gain a new perspective on how you approach and think about your driver recruiting. Flipping the funnel and beginning at the end will help you identify and keep your goals in mind. We’ve already - [Nominations Now Open for 2018 Trucking's Top Rookie Award](https://randallreilly.com/uncategorized/nominations-now-open-for-2018-truckings-top-rookie-award/) - Nominations are now open for the 2018 Mike O’Connell Trucking’s Top Rookie Award presented by Truckers News. Ten finalists will be named July 30, and 2018’s top rookie will be announced Aug. 24 at the Great American Truck Show in Dallas. All nominations are due in to Truckers News by the close of business at - [Flipping the Recruiting Funnel - Introduction](https://randallreilly.com/uncategorized/flipping-the-recruiting-funnel-series-introduction/) - We’ve talked about the similarities between marketing and recruiting truck drivers a few times here. The articles, 3 Ways to Improve Your Recruiting with Marketing Principles and Content Marketing is the Secret Weapon for Effective Recruiting, are two such articles that delve into how taking basic marketing strategies and applying them to your recruiting can - [A Comprehensive Look at Retargeting for Recruiting](https://randallreilly.com/uncategorized/a-comprehensive-look-at-retargeting-for-recruiting/) - The average conversion rate for websites is slightly over 2%. So only about 2% of website visitors convert when they visit websites. Through the results of our recruiting lead generation efforts, we’ve found the percentage is a little higher for drivers. 10-15% of drivers convert. Though that percentage is better than the general conversion rate, - [Is Data the Missing Piece of Your Recruiting Strategy?](https://randallreilly.com/uncategorized/is-data-the-missing-piece-of-your-recruiting-strategy/) - Being able to effectively gather, analyze, and use data is a crucial part of operating a successful recruiting campaign. Raw numbers tell you part of the story, but to truly achieve maximum potential with any campaign it’s necessary to dig deeper into the plethora of data available. No matter how you go about analyzing this - [How Smart Rhino Labs Strengthens Randall-Reilly](https://randallreilly.com/uncategorized/how-smart-rhino-labs-strengthens-randall-reilly/) - Recently, Randall-Reilly announced the acquisition of Smart Rhino Labs. Growth is generally viewed as a good thing, and with an established data source such as Randall-Reilly bringing Smart Rhino Labs into the fold it can only mean good things for current and future clients right? [hr style="3" margin="40px 0px 40px 0px"] Who is Smart Rhino - [Your Fleet's Reputation Matters](https://randallreilly.com/uncategorized/your-fleets-reputation-matters/) - What kind of reputation does your fleet have? Perhaps the more important question would be, what kind of reputation does your fleet have with drivers? Drivers’ opinions are important and can really impact the effectiveness of your recruiting. The one group of people you cannot afford to have a bad rep with is . . - [Successful Recruiting at Trade Shows](https://randallreilly.com/uncategorized/successful-recruiting-at-trade-shows/) - Trade shows provide a unique chance to meet and interact with drivers. Being able to have personal interactions with the very people you are pursuing is not something to take for granted. Some, however, still find it difficult to take advantage of the recruiting opportunities these trade shows and events have to offer. Regardless of - [Tell Stories and Win Drivers](https://randallreilly.com/uncategorized/tell-stories-and-win-drivers/) - Once upon a time . . . Do you already feel drawn in? Are your levels of concentration increased? Science would say so. Storytelling is our primary method of communication. In fact, 65% of our communication is made up of personal stories and gossip. We remember what we hear when it’s told in story - [Does Your Fleet Embrace a Driver-Centric Culture?](https://randallreilly.com/uncategorized/does-your-fleet-embrace-a-driver-centric-culture/) - A company’s culture defines who they are. The same thing applies to your fleet. Your values and goals say a lot about your company and what you stand for. I’ve talked about how important company culture is to marketers before in the article, Your Company Identity and Culture Can be the Key to Success. While - [Get the Drivers You Need with Goal-Oriented Recruiting Campaigns](https://randallreilly.com/uncategorized/get-the-drivers-you-need-with-goal-oriented-recruiting-campaigns/) - How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why setting real, tangible goals for your campaigns is so vital. Having a clear goal to strive for can help guide your efforts. Goal-oriented campaigns allow - [6 Tips for Connecting with Drivers on Mobile](https://randallreilly.com/uncategorized/6-tips-for-connecting-with-drivers-on-mobile/) - In the not-too-distant past, there would have been a need to devote this first paragraph to proving the prevalence of mobile phones. But these days, you can see for yourself. Smartphones have gone from being a luxury to a necessity for the general public. 77% of Americans are smartphone owners. And that percentage includes drivers. - [Why Isn't Your Recruiting Landing Page Generating More Conversions?](https://randallreilly.com/uncategorized/why-isnt-your-recruiting-landing-page-generating-more-conversions/) - Landing pages have come to serve a vital role in the digital age of driver recruiting. The whole purpose of landing pages is to help drive leads and conversions. In a perfect world, a prospective driver finds their way to your landing page (whether through search ads, social media, etc.) and once there, they're presented - [Which Lead Attribution Model is Right for Your Recruiting?](https://randallreilly.com/uncategorized/which-lead-attribution-model-is-right-for-your-recruiting/) - How can you know which campaigns, or specific channels within a driver recruiting campaign are working? Monitoring where leads and conversions are coming from allows you to see which campaigns or channels are performing and which ones aren’t. Accurate lead attribution leads to more efficient spend allocations. In the big picture, lead attribution tracks and - [5 Ways to Improve Your Driver Recruiting](https://randallreilly.com/uncategorized/5-ways-to-improve-your-driver-recruiting/) - Fleets and their recruiting partners have tried many different methods to try to land the drivers they need. There are more options available to today’s fleets than ever before. Whether using radio or print ads such as in years past, or embracing the newer digital options such as email, social media, search, and display ads, - [To Get the Drivers You Need, You Must Target the Right Drivers](https://randallreilly.com/uncategorized/to-get-the-drivers-you-need-you-must-target-the-right-drivers/) - There are many variables to truck driver recruiting, but one of the most crucial ones is also one that often gets overlooked. Trucking is a massive industry and is made up of a diverse group of people with varying skill sets and experiences. This is exactly why one of the most important things to remember - [Which Recruiting Lead Types are Right for You?](https://randallreilly.com/uncategorized/which-recruiting-lead-types-are-right-for-you/) - Fleets and their recruiting partners have several options for how they acquire the leads they need. These tactics can all have their own advantages and disadvantages. The key to determining which leads types work best for you. Let's briefly touch on some of the more prevalent ways fleets come into leads. [hr style="3" margin="40px 0px - [Owner-Operators vs. Company Drivers](https://randallreilly.com/uncategorized/owner-operators-vs-company-drivers/) - When talking about driver recruiting it's important to recognize the differences and similarities in the two main subsets of drivers. Owner-operators and company drivers. [one_half][/one_half][one_half_last][/one_half_last] Just as with fleets themselves, both sets of drivers have different needs and goals. Knowing what they have in common and where they differ can be helpful to fleets and - [Winning at Truck Driver Recruiting With Performance Marketing](https://randallreilly.com/uncategorized/winning-at-truck-driver-recruiting-with-performance-marketing/) - Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years marketers actually paid in advance for the ad placements with absolutely no guarantee as to how effective it would be. The primary goal was to get it in front of as many eyes as possible - [Effective Driver Recruiting Content Starts With Quality](https://randallreilly.com/uncategorized/effective-driver-recruiting-content-starts-with-quality/) - Today's trucking fleets are all competing for the same drivers. Whether you are just trying to net the most quality drivers possible or more focused on specifically landing more niche drivers (flatbed, team, women, or former military), fleets need to find a way to reach the desired prospective drivers. One way fleets and recruiters can - [The Top 4 Digital Trends for Recruiting Truck Drivers](https://randallreilly.com/uncategorized/the-top-4-digital-trends-for-recruiting-truck-drivers/) - Recruiting truck drivers can be daunting and that’s understandable.Recruiting truck drivers is not exactly the easiest thing to do these days. But there’s hope. Light at the end of the tunnel, if you will. Looking at the big trends that affect driver recruiting can give you insight into some of the best ways to reach - [How Can Driver Recruiters Reach the Millennials?](https://randallreilly.com/uncategorized/how-can-driver-recruiters-reach-the-millennials/) - As each year passes, more and more qualified and experienced drivers are approaching retirement. The industry has been hit with a shortage that is being exacerbated by truckers leaving the industry at a higher rate than they can be replaced. According to the ATA’s Truck Driver Shortage Analysis From 2015 (PDF), the average age of - [3 Ways to Improve Your Driver Recruiting with Marketing Principles](https://randallreilly.com/uncategorized/3-ways-to-improve-your-driver-recruiting-with-marketing-principles/) - What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and if successful, hopefully forming a positive relationship with them. Does that sound familiar? What if we replace customers with drivers? “Reaching potential customers (drivers) and - [Young Truck Drivers Are the Key to the Future](https://randallreilly.com/uncategorized/young-truck-drivers-are-the-key-to-the-future/) - Over the past few months we've covered the driver shortage a number of times and the current state of the trucking industry. Recruiters are facing difficulties getting the necessary qualified drivers to keep up with the current demand . . . and that demand is only increasing as time goes on. The shortage and the - [Is the Fear of Spending Too Much Holding Your Driver Recruiting Back?](https://randallreilly.com/uncategorized/is-the-fear-of-spending-too-much-holding-your-driver-recruiting-back/) - Trying to nail down the best way to recruit truck drivers can be a tricky proposition. The world we live in is changing rapidly, and so is the way we communicate. Since the introduction of the internet we've seen a boom in technological advances and a shift in the way we live our lives. It's - [Targeting and Recruiting Today's Owner-Operators](https://randallreilly.com/uncategorized/targeting-and-recruiting-todays-owner-operators/) - While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. - [Driver Recruiting: What NOT to Do (Part 4)](https://randallreilly.com/uncategorized/driver-recruiting-what-not-to-do-part-4/) - Over the past three weeks we have tried to cover some common areas that plague recruiters and consistently give them trouble. This information has been learned and compiled by working with countless recruiting partners over the years. Today we will end our four-part series with the final installment of what NOT to do in your - [Driver Recruiting: What NOT to Do (Part 3)](https://randallreilly.com/uncategorized/driver-recruiting-what-not-to-do-part-3/) - In the previous weeks, we have covered some areas and issues that give recruiters trouble based on interactions and conversations with various managers and recruiting staff over the years. Today we look at more of what NOT to do with your truck driver recruiting. If you missed either of the previous two installments, they can - [Driver Recruiting: What NOT to Do (Part 2)](https://randallreilly.com/uncategorized/driver-recruiting-what-not-to-do-part-2/) - Last week I covered some common problems recruiters run into when pursuing prospects. Knowing what approaches continually fail and what NOT to do can help guide your team to a more effective strategy. Continuing with that line of thinking, here are some more examples of what you and your recruiters should avoid. The first entry - [Driver Recruiting: What NOT to Do (Part 1)](https://randallreilly.com/uncategorized/driver-recruiting-what-not-to-do-part-1/) - The competition among fleets trying to find and secure qualified drivers is a constant ongoing struggle. With a shortage of drivers currently upon us and freight demand on the rise, it doesn't look like that's going to change any time soon. With that in mind, it's important to make that driver recruiters are effective as - [How to Counter 4 Myths About Flatbed Truck Driving](https://randallreilly.com/uncategorized/how-to-counter-4-myths-about-flatbed-truck-driving/) - A huge factor in the success of recruiting truck drivers comes down to knowing your audience and knowing how to talk to them. Recruiting qualified drivers for flatbed trucks can be fairly difficult. In addition to battling other fleets for the best possible drivers, when recruiting flatbed drivers it’s important to address the reputation of - [The 2 Pronged Approach to Recruiting Diesel Techs](https://randallreilly.com/uncategorized/the-2-pronged-approach-to-recruiting-diesel-techs/) - We all know fleets are hurting for drivers right now, but there is another area that fleets are struggling with as well. As important as it is to find drivers to man the trucks and keep them moving, it’s just as important to have qualified diesel techs to maintain those trucks. With increased competition from - [4 Effective Recruiting Methods You May be Underutilizing](https://randallreilly.com/uncategorized/4-effective-recruiting-methods-you-may-be-underutilizing/) - Recruiting truck drivers is a constant struggle. The demand for drivers still outweighs the current supply. Today’s fleet numbers are constantly in flux, almost continuously gaining and losing drivers. To be successful, companies and their recruiting partners must have an effective recruiting strategy. There are many ways to approach recruiting and it’s very easy to - [Content Marketing is the Secret Weapon for Effective Recruiting](https://randallreilly.com/uncategorized/content-marketing-is-the-secret-weapon-for-effective-recruiting/) - Recruiting qualified truck drivers can be difficult and extremely competitive. Trucking fleets and their recruiting partners must find a way to capture a prospective driver’s attention. Everyday people are flooded with ads across all forms of media. The drivers that fleets are looking for are no different. The average prospect sees between 300 and 3,000 - [Could Women be the Answer to the Driver Shortage?](https://randallreilly.com/uncategorized/could-women-be-the-answer-to-the-driver-shortage/) - Everyone is well aware of the current driver shortage the trucking industry is facing. The problem could be on the verge of getting even worse. The amount of freight shipped in the United States is growing by leaps and bounds. It is now estimated that the country will need 96,000 new drivers per year to - [What Does UberFreight Mean for Driver Recruiting?](https://randallreilly.com/uncategorized/what-does-uberfreight-mean-for-truck-recruiting/) - Over the last several years an interesting business model has emerged. On-demand services of every kind have sprung up and permeated our culture. Everything from how we enjoy entertainment, order food, and get around town has evolved. Uber is practically the poster child for this on-demand movement. The whole appeal really boils down to a - [What Truckers Want](https://randallreilly.com/uncategorized/what-truckers-want/) - The number of active truck drivers continues to fall well short of the overall industry demand. Fleets and recruiters across the country are constantly searching for new ways to attract and keep qualified drivers. One of the best ways to find out how to attract a new crop of drivers is to see what the - [The Single Greatest Mistake Being Made On Driver Recruiting Landing Pages](https://randallreilly.com/uncategorized/the-single-greatest-mistake-being-made-on-driver-recruiting-landing-pages/) - [box]Today 's article is a guest post written by Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian's team builds and optimizes thousands of campaign websites, mircrosites, and landing pages - reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a third-generation coder.[/box] - [Nominations Open For Trucking's Top Rookie Award](https://randallreilly.com/uncategorized/nominations-open-for-truckings-top-rookie-award/) - The search for Trucking’s Top Rookie is under way. Presented by Truckers News, the goal of the contest is to identify and recognize the best professional truck driver who has been on the job for less than a year. Pictured Above: Chris Crowell, 2016's Trucking's Top Rookie winner Make your online nominations here for this year's - [3 Reasons Facebook Is a Major Factor in Driver Recruiting](https://randallreilly.com/uncategorized/3-reasons-facebook-is-a-major-factor-in-driver-recruiting/) - The trucking industry is currently facing a big problem. A huge number of drivers are leaving or have already left the workforce. Older, more seasoned drivers are retiring in droves. Throw in the fact that the average age of drivers is now up to 49 years old, and it doesn’t look like the problem will - [Is Facebook the Future of Recruiting?](https://randallreilly.com/uncategorized/facebook-job-postings-will-transform-recruiting/) - Facebook is rolling out a bevy of new job-related functionality. If your company has a Facebook page, you can now post job openings free of charge. For those seeking a job, you can see a slew of available gigs in your area. Here’s a screengrab of a recent job we posted on our Facebook page. - [Lead-to-Hire, Lead-to-Fail, Driver Recruiting Holy Grail](https://randallreilly.com/uncategorized/lead-to-hire-lead-to-fail-driver-recruiting-holy-grail/) - There’s no denying it: Failure feels bad. Losing hurts. Missing the mark is always unpleasant. But all the motivational quotes about failure, learning from mistakes, and using misfires as an impetus for pivoting toward success -- they’re all true. Failure gives you tangible, tested proof of what doesn’t work -- which is step one toward - [Six Ways to Make the Most of Recruiting Phone Calls](https://randallreilly.com/uncategorized/six-ways-to-make-the-most-of-recruiting-phone-calls/) - Benjamin Franklin once said “Time is money.” He would’ve made a great driver recruiter with that mindset (if all that being a scientist, statesman, printer, politician, postmaster, author, inventor, and diplomat stuff didn’t work out.) Much of recruiting is about efficiency, and time. As in, how do you make the most of it? How do - [Addressing Potential Pain Points in Your Recruiting Content Marketing](https://randallreilly.com/uncategorized/addressing-potential-pain-points-in-your-recruiting-content-marketing/) - Money, miles, and home time are the undisputed ‘big 3’ of truck driver recruiting. Everybody cares about those things. But drivers have plenty of other questions, concerns, expectations, and aspirations that factor into whether or not they apply. Parking, hours of service, life on the road, benefits, perks, industry regulations, the future of trucking … - [Four New Year's Resolutions for Driver Recruiters](https://randallreilly.com/uncategorized/four-new-years-resolutions-for-driver-recruiters/) - Though the ball has dropped (much to the chagrin of Mariah Carey and all those folks who got roped into doing the Whole30 Diet), and many of us have already probably faltered in our 2017 goals, there’s still time to make resolutions for the new year. If you’re in the business of recruiting truck drivers, - [Content Marketing for Recruiting Drivers: Yea or Nay?](https://randallreilly.com/uncategorized/content-marketing-for-recruiting-drivers-yea-or-nay/) - Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t - [What Does a Randall-Reilly Recruiting Campaign Look Like?](https://randallreilly.com/uncategorized/what-does-a-randall-reilly-recruiting-campaign-look-like/) - You’re in a bind. You have empty trucks just sitting there, and money’s flying out the door. You need drivers. You need your phones ringing off the hook. You need a plan. Sound familiar? We feel you! We hear some variation of this conundrum every day from clients across the country who are desperate to - [Here’s How One Company Found the Diesel Techs They Needed](https://randallreilly.com/uncategorized/heres-how-one-company-found-the-diesel-techs-they-needed/) - I opened the last article I wrote about diesel techs with a very pensive Paula Cole reference (‘Where have all the diesel techs gone?’). I don’t think we can top that today, so let’s just dive in. After all, I don’t wanna wait, for our lives to be over. Sorry not sorry. Back to diesel - [Understand Your Driver Leads](https://randallreilly.com/uncategorized/understand-your-driver-leads/) - Managing your driver leads doesn't have to be complicated. Understanding your driver leads is key to successful recruiting. In this webinar we will cover lead attribution and assigning value to your leads by source. Understanding these areas is paramount to managing your cost-per-hire. This webinar will cover: Assigning value to different lead typesAttributing leads to - [Driver Appreciation Ideas](https://randallreilly.com/uncategorized/driver-appreciation-ideas/) - In an effort to get a bit more mileage out of the recent “Truck Driver Appreciation Week” -- which should ideally be more of a year-round kind of thing -- we wanted to devote some space to trucker gratitude. They toil under stressful, often harsh conditions, and they deserve genuine, tangible shows of appreciation. Whether - [Are You Doing Enough to Recruit Female Drivers?](https://randallreilly.com/uncategorized/are-you-doing-enough-to-recruit-female-drivers/) - Everyone’s looking for answers to The Great Driver Shortage. There’s certainly no silver bullet to cure what ails the trucking industry, though attracting a more diverse pool of drivers seems like an excellent place to start. Women, who make up more than 50% of the U.S. population but account for just under 6% of America’s - [5 Savvy Ways to Recruit Diesel Techs](https://randallreilly.com/uncategorized/5-savvy-ways-to-recruit-diesel-techs/) - In her 1996 hit single, Paula Cole wondered ‘where have all the cowboys gone?’ Not to diminish the importance of cowboys, or their whereabouts, but a more pertinent question today is: Where have all the diesel techs gone? There’s no denying the diesel tech shortage is a real and urgent thing. Not enough young folks - [Driver Recruiting Techniques: Keeping Up with the Times](https://randallreilly.com/uncategorized/driver-recruiting-techniques-keeping-up-with-the-times/) - It’s truly remarkable how drastically the world of driver recruiting has changed – just in the last few years. Long gone are the relatively straightforward pre-internet days, when recruiters relied on print ads, truck stop brochures, radio spots, billboards… and to a lesser extent Burt Reynolds and all his Smokey and the Bandit, bootleg Coors - [3 Ways Driver Recruiters Can Save Money](https://randallreilly.com/uncategorized/3-ways-driver-recruiters-can-save-money/) - This article is not about the causes of the driver shortage. We all know that there simply aren’t enough drivers out there to keep every fleet satisfied. I can’t solve the driver shortage, and neither can you. All we can do is weather the storm together. Like most storms, you’ll be fine if you have - [3 Tips for Recruiters Building Mobile Landing Pages](https://randallreilly.com/uncategorized/3-tips-for-recruiters-building-mobile-landing-pages/) - There is no doubt commercial truck driver demographics show an aging workforce. It’s one of the biggest concerns for the industry over the next 10 to 20 years. While drivers may be aging, they are still adapting to new technologies and media habits. We’ve seen big changes in technology usage over the past few years, - [Where Does Print Fit into Your Driver Recruiting Campaigns?](https://randallreilly.com/uncategorized/where-does-print-fit-into-your-driver-recruiting-campaigns/) - There are a lot of ways you can get your jobs in front of drivers. From email to paid search advertising to job match leads, not only can you reach drivers, but there are plenty of ways to measure the effectiveness of your efforts. The days of pushing out tons of ads and recruiting messages - [Why Is My Cost-Per-Lead Going Up?](https://randallreilly.com/uncategorized/why-is-my-cost-per-lead-going-up/) - You’re sitting at your desk one day, looking through a stack of reports, when you see it. You stop. Your eyes widen. It’s an overview of your advertising spend, and your cost-per-lead has tripled! What happened? You have to answer the question now. Frantically you get on the phone with your different advertising and media - [The Driver Shortage: Building a Budget that Meets Your Driver Recruiting Needs](https://randallreilly.com/uncategorized/the-driver-shortage-building-a-budget-that-meets-your-driver-recruiting-needs/) - Over the past few years, the touted driver shortage has become more than just an industry topic. Non-industry media, such as the Wall Street Journal and Fortune, have started reporting on the issue. Yet these are not earth-shattering revelations. You’ve known this is happening for quite a while, and you’re probably already feeling the pinch. - [Randall-Reilly Expands Driver Recruiting Portfolio](https://randallreilly.com/uncategorized/randall-reilly-expands-driver-recruiting-portfolio/) - Randall-Reilly is announcing - today - the acquisition of JiggyJobs.com from Conversion Interactive Agency. This acquisition expands our portfolio of driver recruiting services. The website brings with it a well-rounded online presence through its social media and blog. It also gives us access to an entire database of drivers to provide leads for Randall-Reilly clients. - [Randall-Reilly Announces Finalists for Trucking's Top Rookie Award](https://randallreilly.com/uncategorized/randall-reilly-announces-finalists-for-truckings-top-rookie-award/) - It’s that time of year again, and we’re excited to announce the finalists in the 2015 Mike O’Connell Memorial Trucking’s Top Rookie contest. There were many entries into this year’s competition, and it was an incredibly tough decision. With the help of an expert panel of judges, including representatives from both public and private training - [3 Ways to Show Drivers You Care](https://randallreilly.com/uncategorized/3-ways-to-show-drivers-you-care/) - Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive - [Job Match Leads: Your Fleet's Secret Weapon?](https://randallreilly.com/uncategorized/job-match-leads-your-fleets-secret-weapon/) - In ages past, truck drivers looking for a new job had to go from fleet to fleet with an application in hand. Or use the telephone . . . I mean, whichever. Either way it was a little more intensive than it is now. Drivers don’t have to call up or visit fleets to find - [What's New for Fleet Executives at The Great American Trucking Show](https://randallreilly.com/uncategorized/whats-new-for-fleet-executives-at-the-great-american-trucking-show/) - Trucking is an industry that is constantly changing. There is always some new federal regulation, technology, or even global event that is influencing the industry. You, as a member of the trucking industry, have to be ready to roll with the punches and change with your industry. As the industry changes, so too do the - [3 New Ways to Generate More Driver Applications](https://randallreilly.com/uncategorized/3-new-ways-to-generate-more-driver-applications/) - Fleets need to recruit more drivers. That’s the one maxim that defines the driver recruiting marketplace. There just aren’t enough drivers to meet the needs of expanding fleets. Expanding your fleet or even meeting the demands of the driver shortage can result in added pressure for driver recruiters. But it doesn’t have to mean more - [Can You Hire Truck Drivers At Trade Shows?](https://randallreilly.com/uncategorized/can-you-hire-truck-drivers-at-trade-shows/) - If you’re a driver recruiter, it’s easy to get focused on deliverables. You’re under a lot of pressure, and people are looking at you to help your fleet keep moving freight. It’s critical to be able to provide proven results to management and executives. Events, however, often seem like a channel which lack measurable results. - [3 Ways Fleets Can Recruit Drivers in Texas](https://randallreilly.com/uncategorized/3-ways-fleets-can-recruit-drivers-in-texas/) - Whether you know it or not, Texas is one of the most important states in the union. If trucking is the backbone of America, then Texas is the backbone of trucking. Don't believe me? Here are a few stats you should see. According to the 2013 State Transportation Statistics Report, Texas has 2,284,691 registered trailers - [Can You Afford to Miss Out on Driver Recruiting Events?](https://randallreilly.com/uncategorized/can-you-afford-to-miss-out-on-driver-recruiting-events/) - Stop overlooking the value of your channels. With the driver shortage in full swing, you’re doing everything you can to keep trucks on the road and keep your fleet’s freight moving.This pressure can cause even the best recruiters to focus on just a few channels that driver short term results. It’s understandable, but you’re not - [4 Basic SEO Questions for Driver Recruiters](https://randallreilly.com/uncategorized/4-basic-seo-questions-for-driver-recruiters/) - Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers - [5 Ways Randall-Reilly Can Help You Get Noticed By Truck Drivers](https://randallreilly.com/uncategorized/5-ways-randall-reilly-can-help-you-get-noticed-by-truck-drivers/) - Common Scenario: A driver sits at his computer with the intention of finding a possible job opportunity. He tries a few new sites but doesn’t go as deep into his hunt as he wants to because he isn’t sure exactly where to look. What if he didn’t have to look hard? What if your ads - [Which truck driver recruiting lead do you really need?](https://randallreilly.com/uncategorized/which-truck-driver-recruiting-lead-do-you-really-need/) - On the list of major concerns for fleets, trucker driver availability dominates. Current trend lines for tractor-trailer drivers needed and supplied show a potential shortfall of 239,000 drivers by 2022. And on average, 96,178 new drivers are needed to sustain industry growth. All of this is working against driver recruiting and retention, with turnover rates - [4 Ways to Generate Quality Driver Recruiting Content](https://randallreilly.com/uncategorized/4-ways-to-generate-quality-driver-recruiting-content/) - If you want to recruit drivers, you need to stand out. Fleets across the country are trying to recruit from the same small pool of available drivers. If you’re not differentiating yourself from your competition, you won’t get the applications your fleet needs. One of the best solutions available to driver recruiters is content. While - [Webinar: New Ways to Recruit Drivers on Facebook and YouTube](https://randallreilly.com/uncategorized/webinar-new-ways-to-recruit-drivers-on-facebook-and-youtube/) - In a tough recruiting market, driver recruiters have to be capable of targeting their advertising. It's a constant struggle, regardless of where or what fleet you work for. The biggest areas for improvement: Facebook and YouTube. In this spirit of improvement, we have a webinar specifically for driver recruiters. Tomorrow, Wednesday, March 18, 2015, you'll - [Driver Recruiting 101: The Key to Timely Recruiting](https://randallreilly.com/uncategorized/driver-recruiting-101-the-key-to-timely-recruiting/) - In driver recruiting, timeliness is everything. It’s the difference between a driver recruiter getting the new hires they need to get trucks back on the road, and increasing their cost-per-hire exponentially. As a driver recruiter, you need to reach the right driver with the right message at the right time. If you can do that, - [3 Steps to Effectively Target Drivers on Facebook](https://randallreilly.com/uncategorized/3-steps-to-effectively-target-drivers-on-facebook/) - Targeting an audience on Facebook is difficult. A recruiter can create the greatest ad possible, one that can convert like a champ, but that doesn’t matter if it isn’t getting in front of the right drivers at the right time. And, yes, the right time is key. The truth is most recruiters and, broadly speaking, - [3 Time Tested Ways to Build Driver Awareness](https://randallreilly.com/uncategorized/3-time-tested-ways-to-build-driver-awareness/) - Drivers are constantly being bombarded with job ads. This is a fundamental truth for today’s trucking industry. There is a high demand for qualified drivers, but there just aren’t enough people entering the workforce to keep up. For every truck that is sitting idle, fleets are losing thousands of dollars. That means that every fleet - [The Driver Recruiter's Guide to YouTube](https://randallreilly.com/uncategorized/the-driver-recruiters-guide-to-youtube/) - Driver recruiters, ignore YouTube at your own peril. Not only are videos extremely engaging, but the site is also one of the most trafficked on the internet. Even more impressive are YouTube’s paid advertising capabilities. Simply put, driver recruiters can’t afford to not invest in YouTube. [hr style="3" margin="40px 0px 40px 0px"] Why YouTube If - [4 Key Lessons from the 2015 Super Bowl Ads](https://randallreilly.com/uncategorized/4-key-lessons-from-the-2015-super-bowl-ads/) - With yesterday’s game finally over, we can focus on what really matters. Move over deflate gate, we’re here to talk about the Super Bowl ads. They draw the biggest brands, millions of viewers, and billions of dollars in ad revenue. These ads are special. Not only do they represent some of the best creative work - [The Recruiting Lifecycle in Action, Part 3](https://randallreilly.com/uncategorized/the-recruiting-lifecycle-in-action-part-3/) - This is part 3 of a 4 part series. Over the past couple of weeks, we have been seeing how Todd, the director of recruiting for a small fleet out of Spokane, WA, has been adapting to his fleet’s expansion. Here’s an update on what’s happened so far. First, we met Todd. His fleet was - [The Recruiting Lifecycle in Action, Part 2](https://randallreilly.com/uncategorized/the-recruiting-lifecycle-in-action-part-2/) - This is the second part in a four part series. Last week we met Todd, the director of recruiting for a small fleet out of Spokane, WA. Just like we learned last week, Todd has been able to keep pace with turnover and fleet needs - but now he’s found out his fleet is expanding. - [The Recruiting Lifecycle in Action, Part 1](https://randallreilly.com/uncategorized/the-recruiting-lifecycle-in-action-part-1/) - [hr style="3" margin="40px 0px 40px 0px"] What is the Recruiting Lifecycle The Recruiting Lifecycle is a method for improving your driver recruiting. More specifically, it's the different stages that drivers go through when making an application decision. It can help you more effectively recruit the drivers you need by addressing each stage of the journey. - [Opinion: General Trends Don't Tell the Whole Story](https://randallreilly.com/uncategorized/opinion-general-trends-dont-tell-the-whole-story/) - General trends are the worst. While they seem to tell you everything you need to know, they actually tell you very little. But that’s counterintuitive, right? How can a general trend tell you nothing? It’s simple. A trend tells you general information about larger populations and industries. As a trucking industry professional, you don’t need - [3 Ways to Improve Your Driver Recruiting in 2015](https://randallreilly.com/uncategorized/3-ways-to-improve-your-driver-recruiting-in-2015/) - I can see it now. You’re sitting in your office, probably just waiting for the day to end and your Christmas holiday to begin. Your team has put in a lot of hard work over the past year, and you’ve hired a lot of drivers for your fleet. With more trucks on the road than - [Company Driver Recruiting Statistics: Focus on Search](https://randallreilly.com/uncategorized/company-driver-statistics-focus-on-search/) - Company drivers are important to fleets. They’re the bulk of drivers on the road, and fleets have to have them. For recruiters, this means you need to know as much as possible about how to get in front of these drivers. You need to know their habits and actions both online and offline. And the - [Recruiting Owner-Operators: What's Your Social Media Strategy?](https://randallreilly.com/uncategorized/recruiting-owner-operators-whats-your-social-media-strategy/) - If your fleet needs to hire owner-operators, you have to build the right recruiting campaigns to accomplish this win. The only way you can build the right recruiting campaign is by knowing exactly how your audience is consuming media. As the third and final part of our series on recruiting owner-operators (the other posts you - [Recruiting Owner-Operators: Don't Neglect Search](https://randallreilly.com/uncategorized/recruiting-owner-operators-dont-neglect-search/) - Considering this is part 2 of a 3 part series, I’m hoping you’ve seen the other post in this series. You can also get up to speed by checking out the Overdrive Connectivity Report here. Today, let’s talk about how owner-operators are using search. [hr style="3" margin="40px 0px 40px 0px"] Fact: 40.8% of all owner-operators - [Introducing the 2015 Media Kits!](https://randallreilly.com/uncategorized/media-kits-are-up/) - It’s that time of the year. Everyone is scrambling to set their budgets and put in their media buys for the coming year. It’s hectic, we know, but we are happy to say that you can worry about one less thing. [hr style="3" margin="40px 0px 40px 0px"] Our 2015 Media Kits are up! You can - [Recruiting Owner-Operators: Word of Mouth is King](https://randallreilly.com/uncategorized/recruiting-owner-operators-part-1-of-3/) - For the next few weeks, we are going to talk about recruiting owner-operators. We plan to take the most important information from the Overdrive Connectivity Report and give you 3 short, simple analysis posts here on the blog. If you want to take a look at the report, you can access that here. [hr style="3" - [Marketing to Owner-Operators: Don't Forget the Internet!](https://randallreilly.com/uncategorized/marketing-to-owner-operators-dont-forget-the-internet/) - As you are seeing part 3, I hope you have been following the series. If not you can catch up with the previous 2 articles here and here. You can also take a look at the 23 Ways to Hyper Target Owner-Operators slideshow, which is full of great information and can help get you up - [Construction Equipment Consumption up 6% in September](https://randallreilly.com/uncategorized/construction-equipment-consumption-up-6-in-september/) - In September, consumption of new construction equipment increased 6.4% compared to September 2013. Additionally, in 2014 sales are up 21.8% year-over-year. As a result, equipment consumption is now 70.4% of the peak September volume set in 2005. And for the first time since 2007, equipment sales are above the September 10 year average. To view more national - [Part 3 of 3: Stats About Company Drivers Every Recruiter Needs to Know](https://randallreilly.com/uncategorized/part-3-of-3-stats-about-company-drivers-every-recruiter-needs-to-know/) - The 2014 Company Driver Connectivity Study is full of helpful information for driver recruiters. Hopefully you will read the entire research piece in the near future. But for now lets just look at one statistic from this research and see how this can help your fleet find the qualified drivers it needs. [hr style="3" margin="40px - [6 Stats Every Driver Recruiter Needs to Know](https://randallreilly.com/uncategorized/6-stats-every-driver-recruiter-needs-to-know/) - [acf field="cta_3" post_id="option"] - [Part 2 of 3: Stats About Company Drivers Every Recruiter Needs to Know](https://randallreilly.com/uncategorized/part-2-of-3-stats-about-company-drivers-every-recruiter-needs-to-know/) - In case you missed it, part 1 of this series is a great place to start. The information in this series comes from the 2014 Company Driver Connectivity Report. If you haven't read this research yet, you certainly should. But for now, let's focus on just one piece of this research. Of course, just knowing - [Construction Industry Marketing](https://randallreilly.com/uncategorized/construction-dealer-marketing-101/) - It wasn’t too long ago that construction dealer marketing meant placing an ad in the yellow pages and hanging flags during an open house. Today, the vast number of tactics and channels are staggering, if not a little overwhelming. The good news: all these new marketing outlets have leveled the playing field, making it much - [5 Essential Statistics for Recruiting More Owner-Operators](https://randallreilly.com/uncategorized/5-essential-statistics-for-recruiting-more-owner-operators/) - Surveys estimate there are a third fewer owner-operators on the road right now than there were in 2008. But of course the shortage is just the beginning of your problems. We have compiled the 5 most important statistics from the 2014 Overdrive Connectivity Study to help you recruit owner-operators. [hr style="3" margin="40px 0px 40px 0px"] - [Part 1 of 3: Stats About Company Drivers Every Recruiter Needs to Know](https://randallreilly.com/uncategorized/part-1-of-3-stats-about-company-drivers-every-recruiter-needs-to-know/) - Hopefully you have already downloaded the 2014 Company Driver Connectivity Study and read it thoroughly. If you haven't, go ahead and do that. Its fine. I'll wait.... You're back? Great! So now you have all of this knowledge about how company drivers consume content, use the internet, and look for jobs. The next step is - [Marketing to Owner-Operators: Print Advertising Tops the List](https://randallreilly.com/uncategorized/marketing-to-owner-operators-print-advertising-tops-the-list/) - Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific marketing research is to find the best ways to consistently connect, engage, and convert your audience. It can be difficult, but it's also very rewarding to accomplish your specific campaign wins. If you’re trying to - [3 Creative Ways to Recruit More Student Drivers](https://randallreilly.com/uncategorized/3-creative-ways-to-recruit-more-student-drivers/) - According to the American Trucking Association’s Benchmarking Guide for Driver Recruitment and Retention, retirement is the leading cause for drivers leaving the workforce. An estimated 37% of new drivers entering the workforce are replacing those retiring, limiting potential growth in the pool of available drivers. In response, many fleets have placed an emphasis on hiring - [Getting Back to Basics: Truck Stop Strategy](https://randallreilly.com/uncategorized/back-to-basics-truck-stop-strategy/) - My grandfather was an owner-operator, actually the first to ever lease onto Comtrak Logistics (now Hub Group Trucking). When I was young, he would run regional routes from our little town in northwest Alabama to Birmingham, Memphis, and a few other cities never more than a few hours away. Every day he and a couple - [3 Ways to Use Content Marketing to Recruit More Drivers](https://randallreilly.com/uncategorized/3-ways-to-use-content-marketing-to-recruit-more-drivers/) - Driver recruiters, you are awesome. For about a decade, you have had to fight and scrape to keep your fleets fully staffed, despite driver turnover hitting between 70 to 120% and shrinking budgets. But that doesn’t mean you can relax. The industry outlook isn’t improving. That means you need to find new, more effective ways - [Why is Driver Recruiting So Expensive?](https://randallreilly.com/uncategorized/why-is-driver-recruiting-so-expensive/) - As the driver shortage continues to increase the demand for highly qualified drivers, fleet owners are focused on how recruiting is affecting their bottom lines. That means that driver recruiters have to find ways to make their recruiting efforts more effective. However, with driver turnover hitting around 96% last year, recruiters are forced to hire - [5 Key Takeaways From the 2014 Company Driver Connectivity Report](https://randallreilly.com/uncategorized/5-key-takeaways-from-the-2014-company-driver-connectivity-report/) - For most fleets, the bulk of your driver employees are probably made up of company drivers and not owner-operators. Not only are there more company drivers, but they are also much easier to recruit than their truck owning counterparts. Just knowing you need to recruit company drivers is not enough. Research can provide you with - [3 Tips for Recruiting the Right Driver](https://randallreilly.com/uncategorized/2-tips-for-recruiting-the-right-driver/) - We talk a lot about how hiring drivers can be difficult. It’s high stress, and your limited resources are strained. But don't let that discourage you, because you are in a really good position to create campaigns to generate the applications you need. Let me explain. You know a lot more about your recruiting needs - [3 Vital Steps to Recruiting Student Drivers](https://randallreilly.com/uncategorized/3-vital-steps-to-recruiting-student-drivers/) - If you are a driver recruiter, you don't need a break down of the national driver shortage. There are simply more jobs then there are drivers to fill them. One obvious solution to this problem is to get more people to choose to drive for a living. This is an area where fleets and driving - [3 Ways to Find a Driver Recruiting Event to Sponsor](https://randallreilly.com/uncategorized/3-ways-to-find-a-driver-recruiting-event-to-sponsor/) - Events can be a great opportunity to get face-to-face with drivers looking for new positions. However, that doesn’t mean your recruiters should attend every event. Making sure you have chosen the correct event to sponsor is key to boosting your recruiting. If you understand your fleet’s recruiting nuances, you can determine what is important for - [Driver Recruiting for Your Terminals: An Interview with Geno Dykes](https://randallreilly.com/uncategorized/recruiting-for-your-terminals-an-interview-with-geno-dykes/) - Coming from a journalism background, I have always enjoyed interviewing people. Interviews provide a great opportunity to enlighten both the reader and myself. Not only do interviews enhance an article with real, expert insights, but I have always been able to leave with a much deeper knowledge of the subject matter. Unfortunately, I haven't been - [Make Social Count: Facebook for Driver Recruiters](https://randallreilly.com/uncategorized/make-social-count-facebook-for-driver-recruiters/) - I can’t tell you that there is a miracle channel that will immediately deliver all of the driver applications you could have ever dreamed of with a low cost-per-hire. However, Facebook offers unique opportunities to attract the right drivers for your fleet. Let’s take a look at the different paid advertising on Facebook that can - [Driver Recruiting for the Win: Generating Phone Calls](https://randallreilly.com/uncategorized/driver-recruiting-for-the-win-generating-phone-calls/) - Each driver recruiting campaign is like a puzzle. For your recruiting campaigns, you have to utilize all the pieces (and put them in the correct spot) so everything you do can generate the right amount of hires. Every driver recruiting campaign is designed to get the almighty application, but the methods of generating leads differ. - [3 Ways Driver Recruiters Can Lower Their Cost Per Hire](https://randallreilly.com/uncategorized/3-ways-driver-recruiters-can-lower-their-cost-per-hire/) - Driver recruiters have a difficult job. Besides the obvious pressure that comes with increasing turnover and the ever shrinking pool of available drivers, there is also the constant barrage of numbers. Every campaign has click-through-rates, submission rates, hire rates, and retention rates. Even a medium-sized fleet might be trying to recruit drivers through a plethora - [3 Things Your Fleet Can Do To Retain More Truck Drivers](https://randallreilly.com/uncategorized/3-things-your-fleet-can-do-to-retain-more-truck-drivers/) - If you are a regular reader of this blog, you know we have lots of tips to help you recruit more truck drivers. But if your fleet is struggling to recruit, it is probably because you are struggling to retain good drivers. There are a plethora of tactics you can use to retain more of - [3 Metrics Every Driver Recruiter Should Track](https://randallreilly.com/uncategorized/3-metrics-that-every-driver-recruiter-should-track/) - As a driver recruiter, it is your job to figure out how to create the most effective campaigns possible to ensure that your fleet can survive the driver shortage. Fortunately, you can track recruiting metrics to figure out exactly what is working, and then use that information to improve your campaigns moving forward. By constantly - [The 3 Biggest Mistakes Driver Recruiters Make](https://randallreilly.com/uncategorized/the-3-biggest-mistakes-driver-recruiters-make/) - Although we often compare driver recruiters to marketers, one of the key differences is that very few marketers operate under the same pressure as the average driver recruiter. Fleets lose hundreds or thousands of dollars every day that a truck sits idle. Commitments to customers have to be kept, and upper management gets a little - [3 Best Practices for Using Video to Recruit Drivers](https://randallreilly.com/uncategorized/3-video-best-practices-for-recruiting-drivers/) - Content is an important part of driver recruiting because it is the best way for drivers to engage with you. YouTube is a great vehicle for delivering your content to drivers. It provides a highly visible place to host your videos that will work across almost any type of device. However, you have to be - [Getting Back to Basics: Recruiting Drivers Through Search](https://randallreilly.com/uncategorized/getting-back-to-basics-recruiting-drivers-through-search/) - Search engine marketing (SEM) is a zero-sum game. It’s complicated, expensive, and super competitive. If you are bidding large amounts of money on keywords, you can be sure that your competition is doing the same thing. SEM hasn’t become such an integral part of recruiting because it’s flashy and high tech. It actually works. The - [How I Made the Most Out of the CCJ Spring Symposium](https://randallreilly.com/uncategorized/how-i-made-the-most-out-of-the-ccj-spring-symposium/) - Most of the events I attend are big trade shows like the Great American Trucking Show or CONEXPO-ConAgg. More intimate symposiums are new to me, and I wasn't quite sure what to expect. The sessions themselves were packed with amazing information about the current state and future of the trucking industry. If you are looking - [2014 CCJ Spring Symposium Recap](https://randallreilly.com/uncategorized/2014-ccj-spring-symposium-recap/) - While the 2014 CCJ Spring Symposium in Nashville Tenn. concluded May 23rd, many of the topics covered by the panels and keynotes speakers, Tucker Carlson and Dr. Michio Kaku, remain relevant. Below are summaries of five of the symposium highlights. [hr style="3" margin="40px 0px 40px 0px"] TCA Chairman Dunn: Image critical to future success In - [3 Must Haves For a Comprehensive Driver Recruiting Campaign](https://randallreilly.com/uncategorized/3-must-haves-for-a-comprehensive-driver-recruiting-campaign/) - If you have ever put together a puzzle, you know how challenging it can be. There are hundreds of tiny pieces that have to be put into place. Otherwise your final picture won't be perfect, or you won't even be able to finish it. Driver recruiting campaigns are just like a puzzle. If you don’t - [Where Should You Use YouTube Videos to Recruit Drivers?](https://randallreilly.com/uncategorized/where-should-you-use-youtube-videos-to-recruit-drivers/) - As a recruiter, you also have to be a marketer. You probably know this, but it’s important to be reminded every so often. Lately recruiting has been a tough business; so it’s more important than ever to remember you are a marketer. You have a responsibility to keep your trucks on the road by hiring - [How to Recruit Drivers on Social Media](https://randallreilly.com/uncategorized/how-to-recruit-drivers-on-social-media/) - In a crucial recovery period for the U.S. economy, many recruiters are finding hiring is time-intensive but easy. Full time, minimum wage jobs have hundreds of applicants in many markets. But as a driver recruiter, you probably know things aren’t so easy in the trucking industry. Though many outsiders may not realize it, the truck - [3 Reasons Why You Should Use YouTube to Recruit Drivers](https://randallreilly.com/uncategorized/3-reasons-why-you-should-use-youtube-to-recruit-drivers/) - The current driver shortage is making things difficult to keep trucks on the road, to say the least. As a driver recruiter you have to be willing to use every resource possible to make sure your trucks keep hauling freight. Marketing offers a number of ways to do this, many of which you are probably - [What is Your Favorite Driver Recruiting Lead?](https://randallreilly.com/uncategorized/what-is-your-favorite-driver-recruiting-lead/) - If you are a driver recruiter, and I assume you are, then you are awesome. Because of your efforts to keep your trucks on the road, your company has survived probably the worst driver crisis in the history of the industry. That is impressive, and you should be commended for you results. Congratulations! However, you - [3 Habits of Truck Drivers That Every Recruiter Should Know](https://randallreilly.com/uncategorized/3-habits-of-truck-drivers-that-every-recruiter-should-know/) - There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important than any of the others, it might be: Know your audience. You can have cutting edge online marketing, savvy social networking, and spend thousands exhibiting at events. But if you don't know the audience you - [5 Ideas For Recruiting Drivers Through Events](https://randallreilly.com/uncategorized/5-ideas-for-recruiting-drivers-through-events/) - As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn't mean that you can’t be successful. It just means that you - [4 Ways to Recruit Drivers at Truck Stops](https://randallreilly.com/uncategorized/4-ways-to-recruit-drivers-at-truck-stops/) - The concept isn't complicated. Where can you find truck drivers? I bet you'll find a few at truck stops. That seems logical. But sarcasm aside, it isn't quite that simple, is it? Yours and every other fleet needs to get in front of the same drivers. There are so many ways to reach drivers at - [Why Is It So Difficult to Recruit Owner-Operators?](https://randallreilly.com/uncategorized/the-differences-between-recruiting-owner-operators-vs-company-drivers/) - If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there is a special challenge when it comes to getting these drivers on board and keeping them there. Some surveys estimate that there are a third fewer owner-operators on the road right now than there were - [Are Driver Recruiters Really Marketers?](https://randallreilly.com/uncategorized/are-driver-recruiters-really-marketers/) - Yes. I'm glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren't just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn't worry you because it is - [The 3 Biggest Challenges Facing Driver Recruiters](https://randallreilly.com/uncategorized/the-3-biggest-challenges-facing-driver-recruiters/) - If you recruit truck drivers for a living, you probably already have a list of the biggest challenges you face very day. You might have budgetary constraints, disagreements with management about processes or even conflicts with coworkers. But there are a few challenges that face every recruiter everywhere. Overcoming these challenges isn't easy, but for - [3 Unique Ways to Recruit Truck Drivers](https://randallreilly.com/uncategorized/3-unique-ways-to-recruit-truck-drivers/) - Recruiting qualified truck drivers is a zero-sum game. There is a limited pool of good candidates for the driving positions your fleet needs to fill. Every time one of your competitors hires one of those drivers, the pool gets smaller, and it gets that much more difficult for your fleet to hire the drivers it - [Getting Back to Basics: Banner Display for Driver Recruiting 101](https://randallreilly.com/uncategorized/getting-back-to-basics-banner-display-for-driver-recruiting-101/) - There was a time when figuring out the whole copy/paste thing on a computer was a big deal to me. Now that I have some knowledge about digital advertising, I often forget where I used to be. It is very easy to forget that not everyone knows what CPC means or what a display network - [5 Ways To Show Drivers Love](https://randallreilly.com/uncategorized/5-ways-to-show-drivers-love/) - While the legend of St. Valentine is debated among historians and The Catholic Church acknowledges 3 different saints named Valentine or Valentinus, there is one consistent story detail: Each of them ended in a martyred death. Their heroic journeys, not limited to the ides of February, were rooted around curing other’s suffering, solving injustice through - [8 Things An Integrated Driver Recruiting Campaign Must Have](https://randallreilly.com/uncategorized/8-things-an-integrated-driver-recruiting-campaign-must-have/) - What does your typical truck driver look like? If you’re honest, there really isn’t a professional driving type. The demographic varies greatly between age, gender, and experience. This variance in demographic must be considered when crafting your recruiting strategies. Another aspect to consider is how many impressions are needed before a driver is willing to - [How to Tell if You Are Spending Too Much Recruiting Truck Drivers](https://randallreilly.com/uncategorized/how-to-tell-if-you-are-spending-too-much-recruiting-truck-drivers/) - There is no need to spend a lot of time talking about the ever-worsening nationwide driver shortage. Recruiters deal with it every day. But the worst part of it isn't just how difficult it is to find the drivers you need. When you do manage to find a qualified driver, the chances of them sticking - [This ain't your grandpa's recruiting.](https://randallreilly.com/uncategorized/this-aint-your-grandpas-recruiting/) - The trucking industry is less than 100 years old, but it has seen a lot of change in its short lifetime, with much of the change coming from shifts in technology (it surprised me to learn that some of the first commercial trucks were originally electric vehicles) or public policy. But one thing that hasn’t - [Top 10 things you need to know about recruiting drivers.](https://randallreilly.com/uncategorized/top-10-things-you-need-to-know-about-recruiting-drivers/) - Finding and hiring qualified drivers is one of the fleet owner’s biggest challenges. As the economy starts to recover the need to get those trucks rolling again is essential to your business’ success. Here are 10 tips to help you create the perfect driver-recruiting checklist: 1. Have a strategy for targeting truck stops. 2. Always - [Do online banners work for recruiting drivers?](https://randallreilly.com/uncategorized/do-online-banners-work-for-recruiting-drivers/) - The simple answer is yes. But I will take the time to plead my case to you. Let’s start with a simple fact. 67% of all professional drivers are online daily. If you add in the drivers that use the internet at least weekly, the number increases to around 90%. First Point: 90% of drivers - [How to Recruit More Truck Drivers for Less Money](https://randallreilly.com/uncategorized/how-to-recruit-more-truck-drivers-for-less-money/) - If you recruit drivers for a living and went into work tomorrow and told everyone you figured out a way to recruit more drivers for less money, you wouldn't find yourself carried around on your co-workers' shoulders like you just hit the winning home run in the championship game? Of course. But it isn't quite that - [3 Ways to Recruit Truck Drivers at Events](https://randallreilly.com/uncategorized/3-ways-to-recruit-truck-drivers-at-events/) - Undoubtedly you recruit most of your drivers from online sources. This is inevitable. If you depend on any other medium to keep your trucks on the road, you have a world of hurt headed your way. But in this online-only world it is easy to forget that digital channels aren't the only ways to find - [Mean Girl Email Metrics](https://randallreilly.com/uncategorized/mean-girl-email-metrics/) - The numbers are saying mean things about your email marketing behind your back. Oh no she didn't! Your rep is being totes ruined, and you don't even know about it. That's cra cra! If you want to be in the cool marketing clique, you had better get your email marketing legit! If you have ever - [The Most Important Metric to Track When Recruiting Truck Drivers](https://randallreilly.com/uncategorized/the-most-important-metric-to-track-when-recruiting-truck-drivers/) - I know I should bury the lead so that you read the entire way down the page, but I can't help myself. Cost Per Hire (CPH) is the most important metric for a recruiter to track. How do you figure out your cost per hire? Of course, that is easy. Take the amount you spent - [Geo-Fencing VS. IP Targeting](https://randallreilly.com/uncategorized/geo-fencing-vs-ip-targeting/) - Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR of a dealership, and the location of driving schools all limit what leads will be of use to you. While all location-based targeting uses an IP address at some point in the process, there is - [5 Ways to Fix The Broken Recruiting Lifecycle](https://randallreilly.com/uncategorized/3-ways-to-fix-the-broken-recruiting-lifecycle/) - If your position puts you in charge of recruiting truck drivers, there is no question that you have a tough job. It doesn't matter if you are recruiting owner-operators, company drivers or specific certifications. Recruiting truck drivers is competitive and has a massive effect on your fleet’s bottom line. If you aren't getting the drivers - [Are you spending enough on driver recruiting?](https://randallreilly.com/uncategorized/are-you-spending-enough-on-driver-recruiting/) - You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth shattering revelations. Every carrier in the world knows these things. Yet, their recruiting budgets don’t reflect these revelations. If you don’t know your cost of advertising per hire, you should. How to assess that cost - [Trucking's Top Rookie Announced at GATS](https://randallreilly.com/uncategorized/truckings-top-rookie-announced-at-gats/) - Congratulations to Kyle Lee, Trucking's Top Rookie for 2012. He was given the award at the Great American Trucking Show in Dallas. Read the full article here. Trucking’s Top Rookie is a partnership between Randall-Reilly, Truckload Carriers Association, Commercial Vehicle Training Association, Shell ROTELLA, National Association of Publicly Funded Truck Driving Schools, Pilot Flying J, - [3 Marketing Principles to Help You Recruit Truck Drivers](https://randallreilly.com/uncategorized/3-marketing-principles-to-help-you-recruit-truck-drivers/) - What is marketing at its core? Marketing isn’t just an art, it isn’t a necessary evil, and it certainly isn’t a synonym for public relations. At the end of the day, marketing is selling a product to an audience. Many things about marketing are universal. It doesn’t matter if you are marketing toothpaste or headphones - [Lead Nurturing for Driver Recruiting](https://randallreilly.com/uncategorized/lead-nurturing-for-driver-recruiting/) - Most carriers understand the importance of brand awareness with drivers. Most do a pretty good job with it. While brand awareness is extremely important, impressions alone are not enough to capture every driver you need. Many drivers will need multiple touch points before they will commit to driving for a company. This is where lead - [How to Use a White Paper to Attract Drivers to Your Fleet](https://randallreilly.com/uncategorized/how-to-use-a-white-paper-to-attract-drivers-to-your-fleet/) - Your goal—to attract qualified, safe drivers—is one shared by every fleet owner. How can you stand out from the pack? One way is to use an informative, lively, downloadable white paper to attract the type of driver you’d like to hire and to generate valuable leads your team can pursue. If a trucker takes the - [Finding Quality Drivers for a Top 10 Carrier](https://randallreilly.com/uncategorized/finding-quality-drivers-for-a-top-10-carrier/) - Client: A carrier with more than 5,000 trucks and 13,000 employees and independent contractors. They rank in the top 10 of Commercial Carrier Journal’s Top 250. Challenge: The client wanted us to help them recruit experienced drivers, students, and owner-operators to meet the demand of their rising freight volume Solution: [box style="1"] Media Services: [one_half] Digital: - [Werner Honors Our Military Heroes](https://randallreilly.com/uncategorized/werner-honors-our-military/) - One common theme that resurfaces in the trucking and transportation industry; veterans make great drivers. More and more carriers and state and federal government are finding ways to make it easier for veterans to get their CDLs and get back to work. One company that is doing its share to hire veterans is Werner. On - [Will the World End Friday? It Would Without Trucks.](https://randallreilly.com/uncategorized/will-the-world-end-friday-it-would-without-trucks/) - According to the Mayans, this Friday, Dec. 21, 2012, will be the Apocalypse, the complete and final destruction of the world. While the imminent end of the world is dubious at best, one thing is certain: If the nation’s 3 million trucks were to stop running, the world as we know it would grind to - [Who in Trucking Uses the Internet & Social Media?](https://randallreilly.com/uncategorized/connectivity-study-explores-internet-smart-phone-and-social-media-use-among-key-players-in-the-trucking-industry/) - When it comes to staying connected in the trucking industry, younger people tend to use the internet frequently. 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Phone Problems - [30 Day Reset](https://randallreilly.com/?elementor_library=30-day-reset) - Julie West February 8, 2024 Miss the Call. Lose the Driver. Most fleets don’t have a lead problem – they have a response problem. If you’re not answering fast, drivers are moving on to the next carrier. And most fleets don’t realize how much that’s costing them. 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