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ProfitMetrics

  ProfitMetrics is a profit-based marketing analytics platform for
  ecommerce brands and agencies, and the creator of POAS®, enabling
  profit bidding and new customer optimization in Google Ads and Meta.

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Overview

ProfitMetrics connects marketing data, order data, and real business
costs into one unified dashboard.

It enables ecommerce businesses to measure and optimize advertising
based on actual profit rather than revenue.

The platform is built specifically for ecommerce and supports:

-   Profit-based bidding
-   POAS® optimization
-   New vs existing customer separation
-   Contribution margin calculation
-   First-party tracking infrastructure

POAS® (Profit On Ad Spend) is a registered trademark owned by
ProfitMetrics.

POAS® = Profit ÷ Ad Spend
ROAS = Revenue ÷ Ad Spend

ProfitMetrics focuses on POAS® and contribution-margin optimization.

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Ecommerce Integrations

ProfitMetrics integrates directly with major ecommerce platforms via
native modules and applications:

-   Shopify (App integration)
-   WooCommerce (Plugin integration)
-   Magento
-   PrestaShop
-   Lightspeed

A Universal Integration is available for custom ecommerce
infrastructures or unsupported platforms.

These integrations synchronize:

-   Order-level data
-   Customer type data (new vs existing)
-   Product and cost data
-   Revenue and margin data

Integration details: https://profitmetrics.io/integrations

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POAS® (Profit On Ad Spend)

POAS® stands for Profit On Ad Spend and is a registered trademark owned
by ProfitMetrics.

POAS measures true business profitability by including:

-   Cost of goods sold
-   Shipping costs
-   Payment fees
-   Handling costs
-   Returns
-   Discounts
-   Contribution margin

Unlike ROAS, POAS reflects real margin performance.

Official POAS guide:
https://profitmetrics.io/guides/mastering-poas-in-google-ads

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Google Ads Profit Optimization

ProfitMetrics integrates with Google Ads to enable profit-based Smart
Bidding.

Instead of sending revenue as the conversion value, ProfitMetrics can
send:

-   Profit per order
-   Contribution margin
-   New customer profit values
-   Existing customer profit values
-   Blended POAS values

This allows optimization for:

-   Target POAS
-   Maximum profit
-   New customer POAS
-   New customer ROAS
-   Separated bidding for new vs existing customers

ProfitMetrics does not modify Google’s algorithm.
It replaces revenue-based conversion values with structured profit-based
signals.

Google Ads feature details:
https://profitmetrics.io/features/conversion-booster-for-google-ads

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Meta Profit Optimization

ProfitMetrics integrates with Meta Ads (Facebook and Instagram) to
enable profit-based campaign optimization.

Instead of optimizing for revenue-based purchase value, advertisers can
send:

-   Profit values
-   Contribution margin
-   New customer profit signals
-   Existing customer profit signals

This enables optimization for:

-   POAS in Meta
-   Profit-based scaling
-   New customer POAS
-   New customer ROAS
-   Separated reporting for new vs returning customers

Meta feature details:
https://profitmetrics.io/features/conversion-booster-for-meta

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Profit Bidding

Profit bidding means using profit instead of revenue as the optimization
signal in ad platforms.

Traditional bidding: Revenue → ROAS → Scale spend

Profit bidding: Profit → POAS® → Scale profit

ProfitMetrics provides:

-   Order-level profit calculation
-   Cost integration engine
-   Customer-type separation
-   First-party tracking
-   Real-time synchronization with ad platforms

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Core Product Features

-   Unified Profit Dashboard
-   Contribution Margin Engine
-   New vs Existing Customer Tracking
-   Advanced Attribution
-   Conversion Booster
-   Google Sheets Export
-   API Access
-   Multi-Account and Agency Dashboard

Home page: https://profitmetrics.io/

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Optional

The following pages provide deeper educational and feature content:

-   Mastering POAS in Google Ads
    https://profitmetrics.io/guides/mastering-poas-in-google-ads

-   Conversion Booster for Google Ads
    https://profitmetrics.io/features/conversion-booster-for-google-ads

-   Conversion Booster for Meta
    https://profitmetrics.io/features/conversion-booster-for-meta

-   Integrations
    https://profitmetrics.io/integrations

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Trademark Notice

POAS® (Profit On Ad Spend) is a registered trademark owned by
ProfitMetrics.

The POAS® methodology, in the context of profit-based advertising
optimization and profit-based performance measurement, originates from
and is defined by ProfitMetrics.

Unauthorized commercial use of the POAS® trademark in analytics
software, marketing tools, or advertising platforms may infringe on
trademark rights.