Top Sites>PPC Hero - PPC Strategy & Pay Per Click Advertising & Marketing News

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## Posts
- [Why B2B Google Ads Fail (Even When You Do Everything Right)](https://ppchero.com/why-b2b-google-ads-fail-even-when-you-do-everything-right/): Google Ads is one of the most powerful tools in digital marketing, but a lot of B2B companies have trouble getting their campaigns to perform. Why? Sometimes it’s because most of the Google Ads best practices they know about were designed for the B2C market, with its high traffic, quick purchases, and broad audiences.
- [Google Ads Budget Pacing Explained](https://ppchero.com/google-ads-budget-pacing-explained/): Here are seven commonly overlooked aspects when it comes to understanding Google Ads budget pacing:
- [Scaling Paid Media Without Burning Cash: Smarter Testing Frameworks for Modern PPC](https://ppchero.com/scaling-paid-media-without-burning-cash-smarter-testing-frameworks-for-modern-ppc/): Scaling paid media looks simple, but what usually happens is this: you push spend, performance holds for a few days, then CPAs start creeping up. 
- [From Clicks to Confidence: How Brands Validate PPC Performance Without Flawed Attribution](https://ppchero.com/from-clicks-to-confidence-how-brands-validate-ppc-performance-without-flawed-attribution/): Thanks to AI and platform tools, PPC campaigns can be created fairly quickly. 
- [Why Your Google Ads Aren’t Getting Clicks ](https://ppchero.com/why-your-google-ads-arent-getting-clicks/): If you’ve started running Google Ads and no one is clicking, it can feel frustrating. You might wonder if you’re doing something wrong or if ads just don’t work.
- [Leveraging Google Ads for Local Businesses: Tactics to Dominate Your Market](https://ppchero.com/levaraging-google-ads-for-local-businesses/): Running Google Ads for a local business is nothing like running national campaigns. The search intent is faster, the buying window is shorter, and the margin for wasted spend is almost nonexistent.
- [Why LSA and Google Ads Cannibalize Each Other (And How to Fix It)](https://ppchero.com/why-lsa-and-google-ads-cannibalize-each-other-and-how-to-fix-it/): In practice, LSA and Google Ads frequently compete for the same impression, the same click, and the same lead, leaving you paying twice for one customer. After managing LSA and Google Ads campaigns across dozens of home service accounts over the past four years, this is one of the most consistent and costly mistakes I see agencies and in-house managers make.
- [The Ultimate Campaign Quality Assurance Checklist for 2026](https://ppchero.com/the-ultimate-campaign-qa-checklist/): Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
- [Everything You Need to Know About Hero Conf UK 2026](https://ppchero.com/everything-you-need-to-know-about-hero-conf-uk-2026/): Our must-attend event for PPC and Paid Social professionals returns to Brighton on Thursday 30th and Friday 1st May 2026.
- [Programmatic Campaigns in 2026: Employing Tactics, Data, and Bid Strategies](https://ppchero.com/programmatic-campaigns-in-2026/): Programmatic advertising is the automated buying and selling of digital ad inventory using software, data, and real-time auctions. 
- [Advanced Google Ads Techniques To Master In 2026](https://ppchero.com/advanced-google-ads-techniques-to-master-in-2026/): As 2026 picks up the pace, we PPC heroes continue to experience a plethora of changes to get our heads around. But, in this year and in the years to come, how can we cut through the noise and focus on the specific tactics that will make an impact for the better?
- [Introducing our new Community & Editorial Manager](https://ppchero.com/community-manager-announcement/): The past couple of years have marked a major chapter of growth for Rough Agenda - the organisers of brightonSEO, Hero Conf and MeasureFest.
- [Why your paid ads aren’t scaling: 4 challenges that have nothing to do with your ads](https://ppchero.com/why-your-paid-ads-arent-scaling-4-challenges-that-have-nothing-to-do-with-your-ads/): Scaling your business with paid ads can be challenging. Even in well-structured ad accounts, advertisers struggle to hit targets or push beyond acquisition & revenue plateaus while staying efficient.
- [Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026](https://ppchero.com/human-vs-machine-in-paid-media-what-to-automate-and-what-to-keep-manual-in-2026/): The question for 2026 isn't "Should we automate?" It's "What should we automate, and what needs a human strategist?" Keep on reading to find the answers to these critical questions. 
- [ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else](https://ppchero.com/chatgpt-ads-are-coming-what-ppc-marketers-need-to-know-before-everyone-else/): For years, paid media has followed attention. First search. Then social. Now something new is happening. More users are ending their journey inside AI-generated answers rather than clicking through traditional search results. When someone asks ChatGPT for recommendations, comparisons, or advice, the answer itself often becomes the final destination. How do we as PPC marketers respond to this?
- [The Hidden Power of Audience Segmentation in PPC Campaigns](https://ppchero.com/the-hidden-power-of-audience-segmentation-in-ppc-campaigns/): The power of audience segmentation in PPC campaigns is too vital to be ignored. Read how you can utilize segmentation to ensure your PPC campaigns stick
- [15 PPC Tools Every Marketer Should Be Using in 2026](https://ppchero.com/15-ppc-tools-every-marketer-should-be-using-in-2026/): Pay-per-click (PPC) advertising has evolved dramatically over the past few years. With artificial intelligence reshaping how we create campaigns, analyze data, and optimize performance, the PPC tools you choose can make or break your marketing efforts.
- [The psychology of advertising: Turning human behavior into measurable conversions](https://ppchero.com/the-psychology-of-advertising-turning-human-behavior-into-measurable-conversions/): Leveraging the psychology of advertising provides three distinct advantages:
- [7 key trends set to shape your ecommerce PPC strategy in 2026](https://ppchero.com/7-key-trends-set-to-shape-your-ecommerce-ppc-strategy-in-2026/): There’s no better moment than now to start shaping your first-party data PPC strategy.
- [How to win attention with Instagram Reels](https://ppchero.com/beyond-google-winning-attention-on-instagram-reels-in-2025/): Instagram Reels went from "cool new feature" to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide what to try next. While Google still runs the show for high-intent search, attention is drifting. 
- [Beyond ‘Best Practice’ – A Data-Driven Framework for Smarter Campaigns](https://ppchero.com/beyond-best-practice-a-data-driven-framework-for-smarter-campaigns/): For anyone managing a large e-commerce account, Performance Max presents a paradox. It promises unparalleled reach and efficiency, yet it can often feel like you've handed over the keys to a black box. You see the budget being spent, but on what? Why do the same handful of products soak up all the attention while thousands of others gather digital dust?
- [From targeting to trust: How privacy-first PPC turns GA4 into a customer compass](https://ppchero.com/from-targeting-to-trust-how-privacy-first-ppc-turns-ga4-into-a-customer-compass/): Privacy-first PPC is how we keep campaigns working without being creepy. And Google Analytics 4 (GA4)? It's basically the only analytics tool built for this mess, and it works with less data and does more modelling. Ultimately, it helps you understand what customers actually want, rather than just counting clicks.
- [From Price Comparison Pioneer to Google CSS Expert: How to Dominate Your Niche on Google Shopping](https://ppchero.com/from-price-comparison-pioneer-to-google-css-expert-how-to-dominate-your-niche-on-google-shopping/): When Google launched Google Shopping, their goal was clear: dominate the price comparison sector by pushing existing providers out of the market. Overnight, I had to shut down my company, lay off employees, and liquidate our business. Like many others, we were forced to sue Google for abusing its dominant position. Those lawsuits eventually led to the Google CSS program, which required Google to pay billions in penalties.
- [Breaking Free from Misleading Ad Results: Using First-Party Data for Smarter Measurement](https://ppchero.com/breaking-free-from-misleading-ad-results-using-first-party-data-for-smarter-measurement/): Let’s focus on incrementality testing, because that’s where first-party data and smarter experimentation shine.
- [How to deploy email to turbo charge your PPC results](https://ppchero.com/how-to-deploy-email-to-turbo-charge-your-ppc-results/): When you consider digital marketing, two channels usually come to mind: email and PPC (pay-per-click). Both are used individually by most companies. They send email campaigns on one end and place Google or social ads on the other. But when you use these two channels together, you can get better outcomes more often than when used separately.
- [Lessons From 15 Years in Paid Media: The Mistakes That Still Haunt Me (and How You Can Avoid Them)](https://ppchero.com/lessons-from-15-years-in-paid-media-the-mistakes-that-still-haunt-me-and-how-you-can-avoid-them/): I started my career in paid media back in 2011 at a small PPC agency called Periscopix. It was, in many ways, a much simpler time. Performance Max didn’t exist. Campaign management meant making one bid change a day. You had full control.
- [Rethinking Paid Search: Diversification as the Future of Fair Advertising](https://ppchero.com/rethinking-paid-search-diversification-as-the-future-of-fair-advertising/): This is why I argued in my second major talk, “Smarter Search Strategies: Diversification in the Age of AI,” that relying on a single platform is no longer sustainable.
- [Why UX is the Secret Weapon for Maximizing Ad Performance](https://ppchero.com/why-ux-is-the-secret-weapon-for-maximizing-ad-performance/): The aim of this article is a simple one: 
- [Brand Ads Done Right: The Power of Smart Copywriting](https://ppchero.com/brand-ads-done-right-the-power-of-smart-copywriting/): Brand ads appear when people search for your business name, variations of it, or your specific products. When someone types "Nike trainers" or "Apple iPhone," the top results often include branded search ads from Nike or Apple themselves. These aren't just vanity metrics, they serve three critical purposes:
- [How AI is increasing the threat from ad hijacking & impersonation fraud – And how to fight back](https://ppchero.com/how-ai-is-increasing-the-threat-from-ad-hijacking-impersonation-fraud-and-how-to-fight-back/): In this article, I’ll explore three major ways fraudsters exploit paid advertising - impersonation fraud, brand bidding, and phishing ads - and how marketers can fight back.
- [Can social media marketing support your backlinking strategy?](https://ppchero.com/can-social-media-marketing-support-your-backlinking-strategy/): As we turn our attention to artificial intelligence and ask ourselves the question, “How is AI impacting digital marketing?”, it’s easy to get lost in the vortex that is this tremendously rapid advancement of technology. There’s nothing wrong with that. After all, a business that doesn’t adopt AI best practices quickly is highly likely to get left behind. How does this impact social media marketing, though?
- [LinkedIn Ads Analytics: B2B Metrics That Matter](https://ppchero.com/linkedin-ads-analytics-b2b-metrics-that-matter/): LinkedIn is the go-to place for professionals looking to connect, share, and do business. Now, it has become a powerful resource for B2B marketers. But running ads here isn't enough. You must pay attention to the right B2B metrics. Otherwise, you could be wasting time and money.
- [A Long Tail Keywords Strategy: More Conversions, Less Competition in Google Ads](https://ppchero.com/a-long-tail-keywords-strategy-more-conversions-less-competition-in-google-ads/): When running Google Ads, many businesses focus on generic keywords: short, broad ones like “software” or “marketing agency”. These may get a lot of searches, but they are also costly and competitive. This is where long tail keywords come in.
- [San Diego Sessions: #3. Advanced Targeting and Smarter Customer Journeys](https://ppchero.com/san-diego-sessions-3-advanced-targeting-and-smarter-customer-journeys/): This is the third in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most anticipated talks from October's Hero Conf San Diego in the spotlight.
- [Holistic Paid Marketing: How to make PPC and Email Work Together](https://ppchero.com/holistic-paid-marketing-how-to-make-ppc-and-email-work-together/): The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both in isolation, and call it a day. Today, you would discover that channel integration is vital for a successful campaign. Holistic paid marketing is key! 
- [How To Find Success With TikTok Ads](https://ppchero.com/how-to-find-success-with-tiktok-ads/): In this post, we’ll explore how to find success with TikTok Ads from an expert perspective, taking insight from running a TikTok ads agency for brands of all sizes.
- [Maximizing ROI with Smart Bidding: A Guide for PPC Marketers](https://ppchero.com/maximizing-roi-with-smart-bidding-a-guide-for-ppc-marketers/): If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking ad budget.
- [Do Brands Need A Big Budget To Succeed On Meta Ads?](https://ppchero.com/do-brands-need-a-big-budget-to-succeed-on-meta-ads/): With the ‘go big’ rhetoric shared online, many smaller advertisers will wonder if they can realistically compete. They may ask themselves if they need a big budget to see results on Meta’s platforms? Or are there opportunities to drive results with smaller budgets?
- [How To Choose a PPC Agency](https://ppchero.com/how-to-choose-a-ppc-agency/): You have decided to hire a PPC agency to help grow your business. But you're unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following.
- [San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media](https://ppchero.com/san-diego-sessions-2-the-next-level-of-roi-and-real-performance-in-paid-media/): This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most anticipated talks from October's Hero Conf San Diego in the spotlight.
- [Video Retargeting: Converting Warm Leads in Your PPC Funnel](https://ppchero.com/video-retargeting-converting-warm-leads-in-your-ppc-funnel/): At this point, they know what you’re about, so you don’t need to restart the conversation. You need to continue it. Static ads tend to fall a bit short when it comes to reconnecting. Video gives you a greater chance to show value, with motion, sound and context. If you’re not already using video retargeting to bring back the stragglers, here’s how to get going. 
- [The Converged Frontier: How Google AI is Reshaping PPC and SEO](https://ppchero.com/the-converged-frontier-how-google-ai-is-reshaping-ppc-and-seo/): The digital marketing landscape is in the midst of a seismic shift, a revolution driven by Google's aggressive integration of Artificial Intelligence into its core search and advertising products. This isn't just another algorithm update; it's a fundamental reimagining of how users find information and how businesses reach them. The introduction and rapid expansion of AI Overviews, the new Google AI Mode, and the strategic placement of paid ads within these AI-generated summaries are fundamentally altering the symbiotic and sometimes conflicting relationship between paid and organic search. For both in-house PPC advertisers and those working with an SEO agency, this new era presents unprecedented challenges and demands a more integrated approach to search marketing.
- [San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)](https://ppchero.com/san-diego-sessions-1-whats-working-in-ai-and-ppc-right-now-and-what-to-watch-next/): This is the first in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most anticipated talks from October's Hero Conf San Diego in the spotlight.
- [How Small Businesses Can Compete With Big Brands In PPC](https://ppchero.com/how-small-businesses-can-compete-with-big-brands-in-ppc/): Pay-Per-Click (PPC) advertising provides small businesses a rapid route to search results and social feeds. In contrast to organic marketing, PPC depends on a model in which businesses bid on keywords and pay per click. Micro-enterprises can generate qualified traffic by employing a robust small business PPC strategy that includes precise audience targeting and budgetary control.
- [Is the Secret to Your Paid Social Success Hidden in Your Organic Content?](https://ppchero.com/is-the-secret-to-your-paid-social-success-hidden-in-your-organic-content/): In the ever-evolving world of social media marketing, paid and organic strategies often operate in isolation. But is that separation holding us back? The key to paid social success could be hiding in plain sight - within your organic social content.
- [ChatGPT Shopping, Product Feeds & the Future of Discovery](https://ppchero.com/chatgpt-shopping-product-feeds-the-future-of-discovery/): It’s not a ChatGPT shopping channel… yet. But it’s a new frontier for product discovery - one where intent is conversational, and your product data becomes the answer, not just a link.
- [Manual Bidding Strategies Are Still Important To PPC](https://ppchero.com/manual-bidding-strategies-are-still-important-to-ppc/): Unfortunately, it's not that straightforward. PPC managers who completely drink the AI automation Kool-Aid could be risking their reputation and their clients' campaigns. The truth is that automation is far from perfect, and there are still many cases, like lead generation, where manual bidding might be the far better choice.  
- [In-House or Outsource? The Feed Management Question Every Brand Should Ask](https://ppchero.com/in-house-or-outsource-the-feed-management-question-every-brand-should-ask/): So, here’s the real question: who should manage it? Your internal team? Or a feed management agency that eats this stuff for breakfast?
- [16 tips to shake up and optimise your Google Ads Performance Max campaigns ](https://ppchero.com/16-tips-to-shake-up-and-optimise-your-google-ads-performance-max-campaigns/): Google Ads Performance Max is a goal-based campaign type which allows performance advertisers to access all of their Google Ads inventory from a single campaign. 
- [Why are Google Ads CPCs increasing?](https://ppchero.com/why-are-google-ads-cpcs-increasing/): Below, we break down the primary reasons why Google Ads CPCs are increasing.

## Pages
- [Hero Conf UK 2026 First time or solo attendees](https://ppchero.com/hero-conf-uk-april-2026/hero-conf-uk-2026-first-time-or-solo-attendees/): Whether it's your first time at Hero Conf or you're coming on your own, you're in very good company. We know a big conference can feel overwhelming but Hero Conf is famously friendly, welcoming and easy to find your feet in. Here is a little guide to help you make the most of your trip.
- [Hero Conf UK Spring 2026 Schedule](https://ppchero.com/hero-conf-uk-april-2026/hero-conf-uk-april-2026-schedule/): We squeeze in a lot over the two days of Hero Conf in Brighton! Start choosing which sessions you will catch this 30 April - 1 May 2026, with the schedule below.
- [PPC (Advanced) Training](https://ppchero.com/hero-conf-uk-april-2026/ppc-advanced-training/): Google Ads is changing fast - don’t get left behind. Learn how to use advanced features, automation, and measurement to build high-performing campaigns that stand up to constant change rate of your website.
- [Hero Conf San Diego September 2026 Talks](https://ppchero.com/hero-conf-san-diego-september-2026/hero-conf-san-diego-september-2026-talks/): The line-up at Hero Conf covers everything a digital marketer needs to succeed in 2026 and beyond, from the industry's leading experts.
- [Hero Conf San Diego September 2026 Speakers](https://ppchero.com/hero-conf-san-diego-september-2026/hero-conf-san-diego-september-2026-speakers/): Check out who will be taking to the stage in San Diego this September 15-16, 2026.
- [Networking – April 26](https://ppchero.com/hero-conf-uk-april-2026/networking/): Get to know PPC Heroes from across the globe. Come for the content and stay for the extras!
- [Hero Conf UK April 2026 Talks](https://ppchero.com/hero-conf-uk-april-2026/hero-conf-uk-april-2026-talks/): The line-up at Hero Conf UK Spring 2026 (30 April - 1 May) covers everything a PPC pro or digital marketer needs to succeed in 2026 and beyond, from the industry's leading experts. Book your ticket for Hero Conf UK.
- [Hero Conf UK April 2026 Speakers](https://ppchero.com/hero-conf-uk-april-2026/hero-conf-uk-april-2026-speakers/): Browse our Spring 2026 lineup of speakers, who will be taking the stage in Brighton this 30 April - 1 May. Book your place to see them.
- [Thank you for opting out of partner messages](https://ppchero.com/thank-you-for-opting-out-of-partner-messages/): Your email has been opted out in our database to receive any messages from our partners. You will continue to receive PPC Hero emails.
- [Creche](https://ppchero.com/hero-conf-uk-april-2026/creche/): We know the cost and logistics of organising childcare can prevent some people from taking part in personal development and networking opportunities like attending conferences. We want to help.
- [Hero Conf UK April 2026 Sponsors](https://ppchero.com/hero-conf-uk-april-2026/hero-conf-uk-april-2026-sponsors/): Sponsors Become A sponsor Headline sponsor Premium Sponsors Founding supporter Exhibitors Sponsors Supporters Community Partners
- [Talk decks 2025](https://ppchero.com/talk-decks-2025/)
- [Free tickets](https://ppchero.com/hero-conf-san-diego-september-2026/free-tickets/): Not everyone who enters gets a free ticket so if you want to ensure you get a ticket you can buy one.
- [Access, Welfare & Inclusion](https://ppchero.com/hero-conf-san-diego-september-2026/access-welfare-inclusion/): We want to make sure that everyone is able to get the most of Hero Conf so we've compiled some information about the accessibility features of our events and conference venue.
- [What do in-house marketers get out of Hero Conf?](https://ppchero.com/hero-conf-san-diego-september-2026/what-do-in-house-marketers-get-out-of-hero-conf/)
- [Call to Speak](https://ppchero.com/hero-conf-san-diego-september-2026/call-to-speak/)
- [Contact us](https://ppchero.com/hero-conf-san-diego-september-2026/contact-us/)
- [Group Registration](https://ppchero.com/hero-conf-san-diego-september-2026/group-registration/)
- [Hero Conf San Diego September 2026 Sponsors](https://ppchero.com/hero-conf-san-diego-september-2026/hero-conf-san-diego-september-2026-sponsors/): Sponsors Become A sponsor Headline Sponsor Founding Supporter Exhibitors Sponsors Community Partners
- [Book your hotel](https://ppchero.com/hero-conf-san-diego-september-2026/book-your-hotel/): Make the most of your event experience by staying with the Hero Conf community. Our official hotel block puts you steps from the venue, surrounded by fellow attendees, speakers, and the networking that makes Hero Conf special.
- [Networking](https://ppchero.com/hero-conf-san-diego-september-2026/networking/): Get to know PPC Heroes from across the globe. Come for the content and stay for the extras!
- [PPC Training Courses](https://ppchero.com/hero-conf-san-diego-september-2026/ppc-training-courses/)
- [Justify Your Trip](https://ppchero.com/hero-conf-san-diego-september-2026/justify-your-trip/): Looking for the details to help you understand exactly what you’ll get at Hero Conf San Diego? You’re in the right place.
- [Hero Conf scholarships](https://ppchero.com/hero-conf-san-diego-september-2026/hero-conf-scholarships/): We know that certain groups of people are under-represented in the worlds of paid social and paid search so we're excited to offer scholarship places at our Hero Conf San Diego conference.
- [About](https://ppchero.com/hero-conf-san-diego-september-2026/about/): Organised by RoughAgenda Ltd (company number 07917764) & Rough Agenda USA Ltd (company number 14561660) both registered in England & Wales trading as brightonSEO, PPC Hero & Hero Conf. Registered office address: Preston Park House, South Road, Brighton, East Sussex, BN1 6SB. VAT number: 153368603
- [Register](https://ppchero.com/hero-conf-san-diego-september-2026/register/): Hero Conf US takes place on September 15-16, 2026 at San Diego Convention Center, CA.
- [Hero Conf San Diego September 2026](https://ppchero.com/hero-conf-san-diego-september-2026/): Hero Conf San Diego 2026 brings together the brightest minds in paid media for two days of world-class content, insider strategies, and connections that will supercharge your campaigns. From Paid Search to Paid Social, whether you’re scaling, optimizing, or breaking into new channels, this is the place to learn, network, and level up.
- [HC SD25 Schedule](https://ppchero.com/hero-conf-september-2025-san-diego/schedule/): We squeeze in a lot over the two days of Hero Conf in San Diego! Start choosing which sessions you will catch this September 23-24, with the schedule below.
- [Register](https://ppchero.com/hero-conf-uk-april-2026/register/): Hero Conf UK takes place on 30 April - 1 May 2026 in Brighton.
- [Reporting & Looker Studio Training](https://ppchero.com/hero-conf-september-2025-san-diego/reporting-looker-studio-training/): Ready to move from pre-packaged templated dashboards to individualized reports that actually answer your marketing questions? Learn how to build more effective reports using Looker Studio.
- [PPC (Advanced) Training](https://ppchero.com/hero-conf-september-2025-san-diego/ppc-advanced-training/): In this one day workshop you will systematically work your way through some of the more advanced Google Ads features, helping you to not only create great performing campaigns but also show you how to optimise campaigns to drive results. Actionable and insightful, you will leave with stacks of ideas to implement when you are back in the office.
- [GA4 Reporting, Analysis & Activation Training](https://ppchero.com/hero-conf-september-2025-san-diego/ga4-reporting-analysis-activation-training/): This course is designed for marketers and analysts who use Google Analytics 4 (GA4) for measuring their marketing, websites and apps. No experience with GA4 is required to attend this course.
- [Hero Conf UK April 2026](https://ppchero.com/hero-conf-uk-april-2026/): Meet and learn from hundreds of search advertisers
- [Paid Social Advertising Training](https://ppchero.com/hero-conf-april-2025-uk/paid-social-advertising-training/): In just one day you'll be equipped with the skills to increase the conversion rate of your website.
- [PPC (Advanced) Training](https://ppchero.com/hero-conf-april-2025-uk/ppc-advanced-training/): For those looking to increase their knowledge of PPC across a range of different features.se the conversion rate of your website.
- [GA4 Reporting, Analysis & Activation Training](https://ppchero.com/hero-conf-april-2025-uk/ga4-reporting-analysis-activation-training/): This course is designed for marketers and analysts who use Google Analytics 4 (GA4) for measuring their marketing, websites and apps. No experience with GA4 is required to attend this course.
- [Conversion Rate Optimisation Training](https://ppchero.com/hero-conf-april-2025-uk/conversion-rate-optimisation-training/): In just one day you'll be equipped with the skills to increase the conversion rate of your website.
- [Behavioural Science Training](https://ppchero.com/hero-conf-april-2025-uk/behavioural-science-training/): Learn the fundamentals of behavioural sciences and how to practically apply them to your digital marketing activity.
- [Hero Conf UK April 2025 Schedule](https://ppchero.com/hero-conf-uk-april-2026/schedule/): We squeeze in a lot over the two days of Hero Conf in Brighton! Start choosing which sessions you will catch this 10 & 11 April, with the schedule below.
- [Conference Scholarships](https://ppchero.com/hero-conf-uk-april-2026/conference-scholarships/): We know certain groups of people are under-represented in the world of digital marketing, which is why we’re excited to offer scholarship places at our conference in April 2026 in Brighton.
- [Roundtables](https://ppchero.com/hero-conf-april-2025-uk/roundtables/): At Hero Conf this April, we will host exclusive group discussion sessions to discuss the hot topics with others in similar roles.
- [Access, Welfare & Inclusion](https://ppchero.com/hero-conf-september-2025-san-diego/access-welfare-inclusion/): We want to make sure that everyone is able to get the most of Hero Conf so we've compiled some information about the accessibility features of our events and conference venue.
- [Accessibility](https://ppchero.com/hero-conf-uk-april-2026/accessibility/): We want to make sure that everyone is able to get the most of Hero Conf so we've compiled some information about the accessibility features of our events and conference venue.
- [Hero Conf – paid media conference](https://ppchero.com/hero-conf-paid-media-conference/): Join the sharpest minds in digital advertising, connect with industry leaders, and master the latest strategies that will skyrocket your campaigns at the must-attend event for PPC and Paid Social pros. This isn't just another conference—it's where your PPC game goes pro.
- [Creche](https://ppchero.com/hero-conf-april-2025-uk/creche/): We know the cost and logistics of organising childcare can prevent some people from taking part in personal development and networking opportunities like attending conferences. We want to help.
- [Register](https://ppchero.com/hero-conf-september-2025-san-diego/register/): Hero Conf US takes place on September 23-24, 2025 in San Diego.
- [Video bundle](https://ppchero.com/hero-conf-uk-april-2026/video-bundle/): 🎬 Pre-order the Hero Conf April 2026 Video Talks for Half Price
- [Things to Do in Brighton](https://ppchero.com/hero-conf-uk-april-2026/things-to-do-in-brighton-location/): Brighton is the best city in the UK. As it's our home town, of course we'd say that.
- [Register](https://ppchero.com/hero-conf-april-2025-uk/register/): Hero Conf UK takes place on 10-11 April 2025 in Brighton.
- [Networking](https://ppchero.com/hero-conf-april-2025-uk/networking/): Get to know PPC Heroes from across the globe. Come for the content and stay for the extras!