Top Sites>Unlock location potential with PFM business intelligence

# PFM Intelligence — Recommended robots.txt
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Llms-Txt: https://www.pfm-intelligence.com/llms.txt

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Sitemap: https://www.pfm-intelligence.com/sitemap.xml

# PFM Intelligence

> PFM Intelligence is a location intelligence company that helps organisations understand how people move through physical locations and turn that data into better commercial and operational decisions.

PFM supports retailers, shopping centres, quick service restaurants, travel hubs, municipalities, events, and smart buildings with visitor analytics, footfall counting, catchment insights, queue monitoring, conversion analysis, and predictive intelligence.

Its platform combines sensors, IT infrastructure, and cloud analytics to deliver accurate, reliable, and consistent visitor data, enabling organisations to optimise staffing, improve conversion, reduce queues, measure marketing effectiveness, and make better location and operational decisions.

Beyond counting visitors, PFM provides insight into customer groups, demographics, behaviour patterns, and external influences such as weather or construction, giving organisations a complete understanding of location performance.

PFM helps physical locations stay relevant, efficient, and profitable by turning customer behaviour into actionable strategy.

PFM was founded in 1982 and operates across Europe with deployments in 450+ shopping centres, 35,000+ retail locations, and 30+ travel hubs. Customers include Grandvision, Cushman & Wakefield, Tim Hortons, CBRE, KFC, Asics, Hammerson, Value Retail, Klépierre, Unibail-Rodamco-Westfield, ECE, Birkenstock, Rituals, McDonald's, Starbucks, Vodafone Ziggo, Canary Wharf, Bicester Village, Network Rail, and De Bijenkorf. Typical ROI timeframe: 1–3 months.

Certifications: ISO 27001:2022 (information security), ISO 9001:2015 (quality management), ISO 14001:2015 (environmental management), NICEIC, SafeContractor, VCA.

PFM delivers an end-to-end platform combining:
- Hardware: people counters (Xovis, Milesight VS series), LiDAR sensors, CCTV (Bosch, Motorola), ANPR systems
- IT infrastructure: connectivity, cabling, networking, access control, and deployment
- Cloud analytics: real-time, historical, and predictive insights

The website is available in English (primary), Dutch (/nl/), and German (/de/). French is planned.

## Solutions

- [Data & Insights](https://www.pfm-intelligence.com/solutions/data-and-insights): Transforms visitor counts into actionable business intelligence using a three-tier framework — historical analysis, real-time insights, and predictive modelling. Metrics include footfall volume, conversion rates, capture ratio, dwell time, queue lengths, throughput, gender split, group dynamics, and benchmarking against national averages. Serves retail, shopping centres, and QSR.
- [Smart Location Data](https://www.pfm-intelligence.com/solutions/data-and-insights/smart-location): Goes beyond visitor counts to reveal who customers are, where they come from, and how a location performs within its catchment. Uses anonymised GPS and smartphone data to deliver a Smart Location Snapshot combining location data, market share, consumer demographics, and competitive benchmarking. Enables hyper-local marketing, white spot identification, tenant mix optimisation, and new site selection.
- [Systems & Equipment](https://www.pfm-intelligence.com/solutions/systems-and-equipment): Physical technology layer for visitor intelligence capture. Sensor portfolio includes Xovis, Milesight VS series (AI-powered, 3D stereo vision), Lidar/ToF counters (98%+ accuracy, privacy-safe), 3D stereoscopic counters for high-traffic environments, CCTV with object recognition, and ANPR for vehicle tracking. QSR hardware includes HDX drive-thru audio, drive timer systems with gamification, and AI-driven order confirmation. Supported by 20 in-house engineers and 30+ years of experience.
- [ANPR](https://www.pfm-intelligence.com/solutions/systems-and-equipment/anpr): Automatic Number Plate Recognition cameras for vehicle intelligence beyond security. Captures plate data with timestamps and metadata to deliver visit frequency, duration, peak hour patterns, and regional visitor origin. Customisable filters distinguish customer from non-customer vehicles. Deployed at Value Retail car parks.
- [CCTV](https://www.pfm-intelligence.com/solutions/systems-and-equipment/cctv): CCTV systems (Bosch, Motorola, and others) integrated with PFM analytics for behavioural and movement intelligence. Supports object recognition, visitor mobility analysis, and demographic detection.
- [IT Infrastructure](https://www.pfm-intelligence.com/solutions/it-infrastructure): Network backbone powering real-time data collection. Services include data cabling, fibre optic installation, wireless connectivity, CCTV, fire alarms, audio systems, access control, ANPR, and smart location data analytics. Specialises in complex environments such as shopping centres, train stations, and monumental buildings. Three-step approach: Design, Deploy, Support.
- [Footfall Counter](https://www.pfm-intelligence.com/solutions/footfall-counter): Product page for PFM's full visitor counting hardware and software suite. Features include gender segmentation, group counting, staff exclusion, viewing direction detection, conversion/capture ratio tracking, and dwell time analytics by hour. Technology options: Xovis, CCTV, Milesight VS, ANPR, Lidar/ToF, 3D stereoscopic.
- [People Counter](https://www.pfm-intelligence.com/solutions/people-counter): PFM people counting solutions with 99% accuracy across 450+ shopping centres and 35,000+ shops. Multi-sensor: 3D stereo vision, CCTV, LiDAR, ANPR. Tracks conversion rates, dwell time, queue lengths, and demographics.
- [Footfall Counting Sensor](https://www.pfm-intelligence.com/solutions/footfall-counting-sensor): GDPR-compliant footfall counting sensors across multiple hardware formats (3D stereoscopic, CCTV, LiDAR). 99% accuracy. Delivers visitor analytics, conversion tracking, gender statistics, and national benchmarking.
- [Footfall Camera](https://www.pfm-intelligence.com/solutions/footfall-camera): Footfall camera technology using 3D stereoscopic counters (99% accuracy), CCTV, and LiDAR. Delivers visitor demographics, conversion rates, dwell time, and benchmarking across retail, hospitality, transport, and municipal settings.
- [Retail Footfall](https://www.pfm-intelligence.com/solutions/retail-footfall): Technology-agnostic footfall counting for retail. Adaptable sensor lineup across 450+ shopping centres and 35,000+ shops. Supports strategic planning and operational improvement through conversion rates, dwell time, and queue analytics.

## Industries

- [Retail](https://www.pfm-intelligence.com/industries/retail): Helps retailers optimise every shopper's journey with 99% accuracy. Capabilities include footfall volume, demographics, conversion/capture rates, dwell time, gender statistics, group counting, staff exclusion, and view direction tracking. Supports staff scheduling, layout refinement, promotional placement, and opening hours optimisation.
- [Shopping Centres](https://www.pfm-intelligence.com/industries/shopping-centres): Secures profitability through visitor behaviour analytics with 99% counting accuracy. Metrics include Shops Per Visit (SPV), capture ratios, dwell time, group dynamics, full journey mapping, promotional interaction, and catchment intelligence. Integrates with financial dashboards for retail health visibility.
- [Quick Service Restaurants](https://www.pfm-intelligence.com/industries/quick-service-restaurants): Enhances efficiency across drive-thru, in-store, curbside, and mobile order environments. Includes HME NEXEO HDX audio communication, drive timer systems with gamification, AI-driven order confirmation, queue management, and speed-of-service tracking. Voice AI for drive-thru operations.
- [Travel](https://www.pfm-intelligence.com/industries/travel): Improves passenger experience and revenue at airports and travel hubs. 3D sensing, full journey tracking, IoT data collection, and real-time situational response. Serves 30+ travel hubs across Europe.
- [Municipalities](https://www.pfm-intelligence.com/industries/municipalities): Helps city centres stay competitive through visitor flow analytics. Tracks mobility, demographics, peak hours, visit duration, and visitor origins. Enables retail/leisure mix optimisation, entry management, and benchmarking against regional and national trends.
- [Events](https://www.pfm-intelligence.com/industries/events): Balances safety and revenue for event organisers. Real-time crowd and occupancy monitoring, fire department integration, demographic insights, and local safety compliance. Visitor engagement reports for sponsors.
- [Smart Buildings](https://www.pfm-intelligence.com/industries/smart-buildings): Unlocks property potential through data-driven decisions. Real-time sensor monitoring of occupancy, conditions, and energy consumption. Demand analysis, competitive pricing, tenant experience optimisation, and actionable dashboards across offices, museums, and commercial spaces.

## Case Studies

- [Cases Overview](https://www.pfm-intelligence.com/cases): Real-world PFM implementations across retail, shopping centres, and QSR with documented operational efficiency gains. 29 published cases.
- [McDonald's](https://www.pfm-intelligence.com/cases/mcdonalds): Drive-thru communication and timer systems deployment across 170+ locations.
- [Vodafone Ziggo](https://www.pfm-intelligence.com/cases/vodafoneziggo): Footfall analytics across 100+ retail shops in the Netherlands.
- [Starbucks](https://www.pfm-intelligence.com/cases/starbucks-gamification-benchmarking): Gamification and benchmarking across 346 drive-thru locations.
- [Silverburn](https://www.pfm-intelligence.com/cases/silverburn-footfall-optimisation): 10% increase in reported footfall figures for Scottish shopping centre.
- [Canary Wharf](https://www.pfm-intelligence.com/cases/canary-wharf-footfall-analytics): Footfall analytics for major London commercial district.
- [Network Rail](https://www.pfm-intelligence.com/cases/network-rail-passenger-experience): Passenger experience analytics in UK transport hubs.
- [Bicester Village](https://www.pfm-intelligence.com/cases/bicester-village-security): Security and people flow for premium outlet village.
- [Hammerson](https://www.pfm-intelligence.com/cases/hammerson-technology-infrastructure): Technology infrastructure for major European retail property group.
- [De Bijenkorf](https://www.pfm-intelligence.com/cases/bijenkorf-visitor-experience): Visitor experience for Dutch premium department store chain.
- [Stedelijk Museum](https://www.pfm-intelligence.com/cases/stedelijk-museum-crowd-control): Crowd control for Amsterdam contemporary art museum.
- [Henri Willig](https://www.pfm-intelligence.com/cases/henri-willig-cheese-more): Retail footfall for Dutch cheese and specialty food chain.
- [Hans Anders](https://www.pfm-intelligence.com/cases/hans-anders): Store performance for Dutch optical retail chain.
- [Dundrum Town Centre](https://www.pfm-intelligence.com/cases/dundrum-town-centre-shopping-experience): Shopping experience analytics for Ireland's leading shopping centre.
- [Leidsche Rijn Centrum](https://www.pfm-intelligence.com/cases/leidsche-rijn-centrum-visitor-experience): Visitor experience for Utrecht shopping centre.
- [Argent / King's Cross](https://www.pfm-intelligence.com/cases/argent-kings-cross-footfall): Footfall analytics for King's Cross development, London.
- [Caerphilly County Borough](https://www.pfm-intelligence.com/cases/caerphilly-county-borough-footfall-analytics): Municipal footfall analytics for Welsh county borough council.
- [Durlinger Shoetime Group](https://www.pfm-intelligence.com/cases/durlinger-shoetime-group): Footfall insights for Dutch shoe retail group.
- [New Square](https://www.pfm-intelligence.com/cases/new-square-realtime-insights): Real-time visitor insights for shopping centre.
- [Zuidplein](https://www.pfm-intelligence.com/cases/zuidplein-visitor-insights): Visitor insights for Rotterdam shopping centre.
- [C&A](https://www.pfm-intelligence.com/cases/ca-staff-planning): Staff planning optimisation for international fashion retailer.
- [ASICS](https://www.pfm-intelligence.com/cases/asics-footfall-counting): Footfall counting for global sports brand retail stores.
- [Lucardi](https://www.pfm-intelligence.com/cases/lucardi-footfall-insights): Footfall insights for Dutch jewellery retailer.
- [Lush](https://www.pfm-intelligence.com/cases/lush-customer-experience): Customer experience analytics for cosmetics retailer.
- [ESports Game Arena](https://www.pfm-intelligence.com/cases/esports-game-arena-visitor-insights): Visitor insights for gaming entertainment venue.
- [Norah](https://www.pfm-intelligence.com/cases/norah-shopping-experience): Shopping experience for Dutch fashion retailer.
- [MG Investments](https://www.pfm-intelligence.com/cases/mg-investments-property-insights): Property insights for real estate investment firm.
- [Urban Outfitters](https://www.pfm-intelligence.com/cases/urban-outfitters-shopping-experience): Shopping experience analytics for lifestyle retailer.
- [Vision Express](https://www.pfm-intelligence.com/cases/vision-express-store-performance): Store performance analytics for UK optical chain.
- [Wetherby Whaler](https://www.pfm-intelligence.com/cases/wetherby-whaler-contactless-drive-thru): Contactless drive-thru system for fish and chip restaurant.

## Insights & Downloads

- [Insights Hub](https://www.pfm-intelligence.com/insights): Editorial and thought leadership covering retail trends, footfall best practices, Voice AI in QSR, ANPR applications, Smart Location Data, proptech, holiday planning, and accessibility. 37 articles in English.
- [Downloads Library](https://www.pfm-intelligence.com/downloads): Downloadable reports, whitepapers, and guides including Retail Trend Reports, Footfall Trend Reports, QSR Innovations, Event Management, and operational optimisation guides.
- [Footfall Report 2025](https://www.pfm-intelligence.com/downloads/retail-trend-report-2025): Annual retail footfall trend report covering European retail performance data and benchmarks.
- [Retail Trend Report 2025 H1](https://www.pfm-intelligence.com/downloads/retail-trend-report-2025-h1): Half-year retail trend analysis for 2025.
- [Retail Trend Report 2024](https://www.pfm-intelligence.com/downloads/retail-trend-report-2024): Annual retail trend report for 2024.
- [Footfall Trend Report 2024](https://www.pfm-intelligence.com/downloads/footfall-trend-report-2024): Annual footfall trend report for 2024.
- [QSR Innovations](https://www.pfm-intelligence.com/downloads/qsr-innovations): Whitepaper on quick service restaurant technology innovation including Voice AI and drive-thru systems.
- [Event Management](https://www.pfm-intelligence.com/downloads/event-management): Guide to event crowd management and visitor analytics.
- [5 Reasons to Start Counting Footfall Today](https://www.pfm-intelligence.com/downloads/5-reasons-to-start-counting-footfall-today): Introduction to the business case for footfall counting.
- [When to Open, When to Close](https://www.pfm-intelligence.com/downloads/when-to-open-when-to-close): Guide to optimising operating hours based on visitor data.
- [Brand Counting](https://www.pfm-intelligence.com/downloads/brandcounting): Article on brand-level footfall measurement and analysis.

## About & Company

- [About PFM](https://www.pfm-intelligence.com/about): Founded 1982. ~80 employees across Netherlands, UK, and Germany. Mission: transform movement data into real-time insights.
- [Accreditations](https://www.pfm-intelligence.com/accreditations): ISO 27001:2022, ISO 9001:2015, ISO 14001:2015, NICEIC, SafeContractor, VCA, RI&E.
- [Staff Stories](https://www.pfm-intelligence.com/staff-stories): Employee profiles from PFM team members across NL, UK, and DE offices.
- [Careers](https://www.pfm-intelligence.com/careers): Open positions and open application form.
- [Events](https://www.pfm-intelligence.com/events): PFM event presence including Retail Technology Show 2026, Roadshow 2026, and EuroShop 2026.
- [Footfall League](https://www.pfm-intelligence.com/footfall-league): Live footfall benchmarking tool comparing location performance.
- [FAQ](https://www.pfm-intelligence.com/faq): Common questions on footfall counting, GDPR/privacy compliance, implementation, and ROI.
- [Accessibility](https://www.pfm-intelligence.com/accessibility): Accessibility statement and commitment.

## Contact & Demos

- [Contact](https://www.pfm-intelligence.com/contact): Free personalised quote, expert consultation, 3-business-day response. NL HQ: De Schans 23, 2405 XX Alphen aan den Rijn — info.nl@pfm-intelligence.com — +31 172 435 901. DE: Alt-Moabit 96B, 10559 Berlin — info.de@pfm-intelligence.com — +49 30773092359. UK: Unit 1 Moons Park, Burnt Meadow Road, Redditch B98 9PA — info.uk@pfm-intelligence.com — +44 1564 829722.
- [Book a Demo](https://www.pfm-intelligence.com/contact/demo): 20-minute online demonstration of PFM tools and services, tailored to visitor needs.
- [Experience Centre](https://www.pfm-intelligence.com/contact/experience-centre): Mobile "Demo on Wheels" — traveling exhibition with hands-on demonstrations of 3D analysis, LiDAR sensors, journey tracking, and ANPR.
- [Support](https://www.pfm-intelligence.com/support): Customer support portal.
- [Repair](https://www.pfm-intelligence.com/repair): Hardware repair and maintenance service.

## Legal

- [Privacy Statement](https://www.pfm-intelligence.com/legal/privacy-statement): PFM privacy policy and data processing information.
- [Terms and Conditions](https://www.pfm-intelligence.com/legal/terms-and-conditions): General terms and conditions.
- [Terms of Delivery](https://www.pfm-intelligence.com/legal/terms-of-delivery): Delivery terms for hardware and services.
- [Cookies Policy](https://www.pfm-intelligence.com/legal/cookies-policy): Cookie usage and consent information.

## Optional

The PFM website is also available in Dutch and German. Below are the key pages for each language version.

- [Homepage NL](https://www.pfm-intelligence.com/nl/): Dutch-language homepage.
- [Data & Insights NL](https://www.pfm-intelligence.com/nl/solutions/data-and-insights): Dutch-language Data & Insights page.
- [Smart Location NL](https://www.pfm-intelligence.com/nl/solutions/data-and-insights/smart-location): Dutch-language Smart Location Data page.
- [Systems & Equipment NL](https://www.pfm-intelligence.com/nl/solutions/systems-and-equipment): Dutch-language Systems & Equipment page.
- [ANPR NL](https://www.pfm-intelligence.com/nl/solutions/systems-and-equipment/anpr): Dutch-language ANPR page.
- [CCTV NL](https://www.pfm-intelligence.com/nl/solutions/systems-and-equipment/cctv): Dutch-language CCTV page.
- [IT Infrastructure NL](https://www.pfm-intelligence.com/nl/solutions/it-infrastructure): Dutch-language IT Infrastructure page.
- [Footfall Counter NL](https://www.pfm-intelligence.com/nl/solutions/footfall-counter): Dutch-language Footfall Counter page.
- [People Counter NL](https://www.pfm-intelligence.com/nl/solutions/people-counter): Dutch-language People Counter page.
- [Footfall Counting Sensor NL](https://www.pfm-intelligence.com/nl/solutions/footfall-counting-sensor): Dutch-language Footfall Counting Sensor page.
- [Footfall Camera NL](https://www.pfm-intelligence.com/nl/solutions/footfall-camera): Dutch-language Footfall Camera page.
- [Retail Footfall NL](https://www.pfm-intelligence.com/nl/solutions/retail-footfall): Dutch-language Retail Footfall page.
- [Retail NL](https://www.pfm-intelligence.com/nl/industries/retail): Dutch-language Retail industry page.
- [Shopping Centres NL](https://www.pfm-intelligence.com/nl/industries/shopping-centres): Dutch-language Shopping Centres page.
- [QSR NL](https://www.pfm-intelligence.com/nl/industries/quick-service-restaurants): Dutch-language QSR page.
- [Travel NL](https://www.pfm-intelligence.com/nl/industries/travel): Dutch-language Travel page.
- [Smart Buildings NL](https://www.pfm-intelligence.com/nl/industries/smart-buildings): Dutch-language Smart Buildings page.
- [Cases NL](https://www.pfm-intelligence.com/nl/cases): Dutch-language Case Studies overview.
- [Insights NL](https://www.pfm-intelligence.com/nl/insights): Dutch-language Insights hub.
- [Downloads NL](https://www.pfm-intelligence.com/nl/downloads): Dutch-language Downloads library.
- [Contact NL](https://www.pfm-intelligence.com/nl/contact): Dutch-language Contact page.
- [About NL](https://www.pfm-intelligence.com/nl/about): Dutch-language About page.
- [FAQ NL](https://www.pfm-intelligence.com/nl/faq): Dutch-language FAQ page.
- [Homepage DE](https://www.pfm-intelligence.com/de/): German-language homepage.
- [Data & Insights DE](https://www.pfm-intelligence.com/de/solutions/data-and-insights): German-language Data & Insights page.
- [Smart Location DE](https://www.pfm-intelligence.com/de/solutions/data-and-insights/smart-location): German-language Smart Location Data page.
- [Systems & Equipment DE](https://www.pfm-intelligence.com/de/solutions/systems-and-equipment): German-language Systems & Equipment page.
- [ANPR DE](https://www.pfm-intelligence.com/de/solutions/systems-and-equipment/anpr): German-language ANPR page.
- [CCTV DE](https://www.pfm-intelligence.com/de/solutions/systems-and-equipment/cctv): German-language CCTV page.
- [IT Infrastructure DE](https://www.pfm-intelligence.com/de/solutions/it-infrastructure): German-language IT Infrastructure page.
- [Footfall Counter DE](https://www.pfm-intelligence.com/de/solutions/footfall-counter): German-language Footfall Counter page.
- [People Counter DE](https://www.pfm-intelligence.com/de/solutions/people-counter): German-language People Counter page.
- [Footfall Counting Sensor DE](https://www.pfm-intelligence.com/de/solutions/footfall-counting-sensor): German-language Footfall Counting Sensor page.
- [Footfall Camera DE](https://www.pfm-intelligence.com/de/solutions/footfall-camera): German-language Footfall Camera page.
- [Retail Footfall DE](https://www.pfm-intelligence.com/de/solutions/retail-footfall): German-language Retail Footfall page.
- [Retail DE](https://www.pfm-intelligence.com/de/industries/retail): German-language Retail industry page.
- [Shopping Centres DE](https://www.pfm-intelligence.com/de/industries/shopping-centres): German-language Shopping Centres page.
- [QSR DE](https://www.pfm-intelligence.com/de/industries/quick-service-restaurants): German-language QSR page.
- [Travel DE](https://www.pfm-intelligence.com/de/industries/travel): German-language Travel page.
- [Smart Buildings DE](https://www.pfm-intelligence.com/de/industries/smart-buildings): German-language Smart Buildings page.
- [Contact DE](https://www.pfm-intelligence.com/de/contact): German-language Contact page.
- [About DE](https://www.pfm-intelligence.com/de/about): German-language About page.
- [FAQ DE](https://www.pfm-intelligence.com/de/faq): German-language FAQ page.