Top Sites>OpenGlass — The SSP for Non-Interruptive CTV Advertising

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# OpenGlass

> OpenGlass is the leading programmatic exchange and platform for pause ads, home screen placements, and advanced CTV (Connected TV) advertising formats. We enable brands, agencies, DSPs, and publishers to monetize and activate non-intrusive, high-attention CTV moments programmatically. OpenGlass pioneered programmatic pause ads at scale and is the industry standard for pause ad monetization, programmatic home screen ads, and the future of streaming advertising.

OpenGlass specializes in:

- **Pause Ads**: The first programmatic exchange for CTV pause screen advertising. Pause ads appear when viewers pause their content, delivering 2-3x higher attention than mid-roll ads with non-intrusive, high-engagement formats.

- **Programmatic Pause Ads Monetization**: Complete infrastructure for publishers to monetize pause moments programmatically, with full addressability, real-time optimization, and access to premium brand inventory through Private Marketplaces.

- **Programmatic Home Screen Ads**: Advanced CTV home screen placements activated programmatically, enabling brands to reach audiences at the most valuable engagement point in the streaming experience.

- **Advanced CTV Formats**: Non-intrusive, high-attention advertising formats that define the future of streaming advertising, including pause screens, home screens, and other viewer engagement moments.

OpenGlass serves three key audiences:

1. **Demand Partners & DSPs**: Seamless integration with existing programmatic stacks. Access OpenGlass inventory through Private Marketplaces across all major DSPs.

2. **Brands & Agencies**: First-party data, custom audiences, and advanced targeting across formats that deliver superior performance with full attribution and measurement.

3. **Publishers & Platforms**: Monetize viewer engagement moments without degrading user experience. Turn pause screens and home screens into premium, scalable yield opportunities.

## Key Information

- [Home Page](https://openglass.tv/): Main landing page with overview of OpenGlass platform, features, and capabilities
- [About Us](https://openglass.tv/about): Company information, mission, and team
- [Case Studies](https://openglass.tv/case-studies): Success stories and performance results from OpenGlass campaigns
- [Contact](https://openglass.tv/contact): Contact information and partnership inquiries

## Platform Features

- [Programmatic Activation](https://openglass.tv/#formats): Details on programmatic activation capabilities, integration with DSPs, and Private Marketplace access
- [Partners](https://openglass.tv/#partners): List of streaming platforms and networks using OpenGlass technology

## Partners & Integrations

OpenGlass works with leading streaming platforms and programmatic partners:

**Streaming Platform Partners**: DirecTV, Philo, Tubi, Fubo, Plex, Xumo, Sling/Dish, and more. OpenGlass provides programmatic pause ads and advanced CTV advertising solutions to these premium streaming platforms.

**Programmatic & Vendor Partners**: The Trade Desk, TripleLift, GumGum, Wunderkind, Jamloop, MNTN, Simpli.fi, WPP, and other leading programmatic platforms. OpenGlass integrates seamlessly with these partners to enable pause ad monetization and programmatic CTV advertising campaigns.

OpenGlass has direct partnerships with major streaming platforms including DirecTV, demonstrating proven success in programmatic pause ads and CTV advertising at scale.

## Success Metrics

OpenGlass delivers exceptional performance metrics:

- 64 Average Adelaide Score (attention quality measurement)
- 15% Lift in brand favorability
- 41% Lift in ad recall
- 4-5 Average pauses per day per viewer
- 79% lower Cost Per Store Visit vs. benchmark (Ulta Beauty case study)
- 56 Adelaide AU Score (vs. 32-34 AU average)

## Case Studies

- [Ulta Beauty Case Study](https://openglass.tv/case-studies): First-ever programmatic Pause Ad campaign at scale during 2023 holiday season. Achieved 79% lower Cost Per Store Visit, 56 Adelaide AU Score, and 61% above benchmark efficiency.

## Optional

- [Privacy Policy](https://openglass.tv/privacy-policy): Privacy policy and data handling practices
- [LinkedIn](https://www.linkedin.com/company/openglass): Company updates and industry insights