Machine Readiness
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# Nobi AI > Nobi is an AI site assistant for ecommerce and other businesses. It turns any website into a place where visitors can ask questions, find the right products, and take action — powered by the business's own data. ## What Nobi Does Nobi sits on a business's website and acts as a conversational sales associate. It understands what visitors mean (not just what they type), answers their questions in real time, and guides them toward the right products, services, or next steps. ### Core Capabilities - **Semantic search**: Understands natural-language queries like "brown boots for wide feet under $200" and surfaces the right results instantly — even when the product is tagged with a brand-specific name like "Cappuccino Boot." - **Conversational Q&A**: Answers product, sizing, shipping, and service questions without visitors needing to dig through pages or wait for support. - **Product recommendations**: Suggests products based on the visitor's stated needs and intent. - **Lead capture**: Identifies high-intent visitors and captures their contact before they bounce. - **Proactive engagement**: Suggestion pills and inline triggers keep visitors exploring instead of leaving. - **Flexible placement**: Search bar, PDP assistant, collection pages, modals, or triggered from any button via JS API. ### Verticals Nobi started in ecommerce (Shopify and other platforms) and is expanding into automotive and other verticals. The platform generalizes to any business that wants an AI agent on its website. ## Proven Results Nobi has outperformed the default shopping experience in every A/B test run to date: - **$1M+** incremental revenue for Lucchese in year one (33x ROI) - **+21.3%** revenue per searcher for UNTUCKit vs. their prior search tool - **+17.1%** conversion rate lift for UNTUCKit (17.6% vs 15.0%) - **+21.7%** conversion improvement for Kilte vs. Shopify default search - **2.5x** more likely to convert — Nobi searchers vs. non-Nobi visitors (combined Lucchese + UNTUCKit A/B data) - **17–22%** consistent conversion improvement across customers vs. prior search tool ## Customers Trusted by brands including UNTUCKit, Lucchese, Kilte, TOOLUP, Faherty, and Alps & Meters. ## Pricing Starts at $25/month. Includes up to 2,500 AI search interactions and 250 assistant messages per month. 30-day free trial. No setup fees. ## MCP Server Nobi provides an MCP (Model Context Protocol) server so AI agents can interact with Nobi's own business agent: mcp-server: https://api.nobi.ai/.well-known/mcp/460cbe82-9195-424f-a616-b1cb3e3caca0.json Available tools: - ask_question: Ask questions about Nobi — pricing, features, how it works, or anything else. - book_demo: Request a demo with the Nobi team. ## Contact - Website: https://nobi.ai - Email: sales@nobi.ai
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