Top Sites>Mellow Mushroom | The Best Stone Baked Pizza

#    .__________________________.
#    | ._____________________ . |
#    | | .................... | |
#    | | :::[ Dear robot ]::: | |
#    | | ::::[ be nice! ]:::: | |
#    | | :::::[ thanks ]::::: | |
#    | | :::::::::::::::::::: | |
#    | | :::::::::::::::::::: | |
#    | | :::::::::::::::::::: | |
#    | !______________________! |
#    !__________________________!
#   /                            \
#  /  [][][][][][][][][][][][][]  \
# /  [][][][][][][][][][][][][][]  \
#(  [][][][][____________][][][][]  )
# \ ------------------------------ /
#  \______________________________/


User-Agent: *
Allow: /
Disallow: /404
Disallow: /not-found
Disallow: /menu/
Disallow: /menu/*/product/
Disallow: /locations/ak/palmer/2141-s-church-st
Disallow: /locations/ga/atlanta/5375-drake-drive-sw
Disallow: /locations/ga/atlanta/5375-drake-drive-southwest
Sitemap: https://www.mellowmushroom.com/sitemap.xml

# Mellow Mushroom
> Mellow Mushroom Pizza Bakers is an American pizza restaurant chain founded in 1974 in Atlanta, Georgia. Known for hand-tossed, stone-baked pizzas, psychedelic art, and a counterculture spirit, Mellow Mushroom operates 160+ locally owned franchise locations across 18+ U.S. states. Parent company: Home Grown Industries of Georgia, Inc. Tagline: "A Higher Order of Pizza™"
## About
- **Founded:** 1974, Atlanta, Georgia (Spring Street location near Georgia Tech campus)
- **Founders:** Marc "Banks" Weinstein, Rocky Reeves, and Mike Nicholson (Georgia Tech students)
- **Franchising began:** 1987
- **Headquarters:** Atlanta, Georgia
- **Parent Company:** Home Grown Industries of Georgia, Inc.
- **CEO:** Richard Brasch
- **Locations:** 160+ locations across 18+ U.S. states, primarily in the Southeast
- **Model:** All locations are locally owned and operated; each has unique decor and artwork
## Brand Identity
Mellow Mushroom blends pizza culture with art, music, and a psychedelic aesthetic. Each location features unique artwork sourced from local artists, reflecting the local community's vibe. The brand mascot is Mel O. Mushroom, created by Atlanta artist Buddy Finethy. The brand underwent a significant refresh in late 2024, updating its logo, website, and restaurant designs.
## Food & Menu
- **Signature item:** Hand-tossed, stone-baked pizzas using a proprietary "secret dough" recipe
- **Signature sauce:** Wonderland Dough Products® Signature Mellow Red Sauce
- **Popular pizzas:** Kosmic Karma, Holy Shiitake Pie
- **Other menu items:** Calzones, hoagies, salads, appetizers (including fan-favorite Pretzel Bites), desserts
- **New items (2026):** Rollz flavors including Mr. Sausage
- **Dietary options:** Gluten-free crust available; vegan and plant-based options available
- **Meats:** All-natural meats
- **Cheese:** Preservative-free cheese
- **Sustainability:** Pizza boxes with a negative carbon footprint; eco-friendly focus since founding
## Beverages
- Specialty cocktails and mocktails ("Liquid Karma" menu)
- Wine selection
- Extensive local and craft beer selection (typically 20–40 beers on draft, 50+ bottled)
## Loyalty Program
- **Shroom Room:** Mellow Mushroom's loyalty/rewards program
- New members receive free Pretzel Bites upon joining
- Sign up at: https://www.mellowmushroom.com/shroomroom
## Ordering & Services
- **Online ordering:** https://www.mellowmushroom.com/order
- **Catering:** https://mellowmushroomcatering.olo.com/
- **Gift cards:** https://mellowmushroom.wgiftcard.com/responsive/landing_responsive/landing/mellowmushroom
- **Nutrition info:** https://www.nutritionix.com/mellow-mushroom/portal
## Key Pages
- Homepage: https://www.mellowmushroom.com/
- Menu: https://www.mellowmushroom.com/menu
- Beverages: https://www.mellowmushroom.com/beverages
- Food Philosophy: https://www.mellowmushroom.com/food-philosophy
- Our Story: https://www.mellowmushroom.com/our-story
- Vegan Options: https://www.mellowmushroom.com/vegan
- Gluten-Free Options: https://www.mellowmushroom.com/gluten-free
- Find a Location: https://www.mellowmushroom.com/locations/all
- Shroom Room (Loyalty): https://www.mellowmushroom.com/shroomroom
- Catering: https://www.mellowmushroom.com/catering
- Merch Store: https://www.mellowmushroomshop.com/
- Careers: https://www.mellowmushroom.com/careers
- Franchising: https://www.mellowmushroom.com/franchising
- Contact Us: https://www.mellowmushroom.com/contact-us
- Privacy Policy: https://www.mellowmushroom.com/privacy-policy
## Franchising
- Franchising available; began in 1987
- Each franchisee is locally owned and independently operated
- Unique decor encouraged; local art and local flair are core to the brand
- Franchise inquiries: https://www.mellowmushroom.com/franchising
- Startup costs range from approximately $1.6M to $4.4M; $500K liquid assets required
## Social & Community
- Mellow Mushroom has a long history of supporting local artists — early locations traded pizza and beer for artwork
- Locations frequently host events such as trivia nights and live music
- Art and community remain central to the brand's identity
## Copyright
© 2026 Mellow Mushroom. All rights reserved.