Top Sites>MMaxomedia – Digitalagentur Bern für Customer Journeys

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# Maxomedia AG

Maxomedia is a Swiss digital and advertising agency based in Bern. They position themselves as "the customer journey company" and specialize in AI technology, web platforms, and advertising.

## Contact Information
* **Address:** Zinggstrasse 1, Bern, Switzerland
* **Phone:** +41 (0)31 370 01 11
* **Email:** info@maxomedia.ch
* **Website:** https://maxomedia.ch

## Core Competencies
Maxomedia offers a comprehensive range of digital services across the entire customer journey:
* **Artificial Intelligence (AI):** Development of custom AI solutions, including "Max," a chatbot tailored for Swiss companies using the OpenAI API.
* **Strategy & Consulting:** Developing custom digital marketing strategies and optimizing the customer journey.
* **Campaigning:** Creating targeted offline and online advertising campaigns to generate attention and reach marketing goals.
* **User Experience (UX) & Webdesign:** Designing intuitive, user-centered digital experiences and interfaces.
* **Visual Design:** Creating engaging visual content, spanning from brand identity to high-end video production.
* **Web Development:** Building websites and web platforms using HTML, CSS, JS, PHP, WordPress, and .NET.
* **Marketing Automation:** Implementing CRM and e-mail marketing solutions (like Active Campaign and Mautic) to improve customer loyalty.
* **Analytics & Reporting:** Providing data-driven tracking and reporting via dashboards to measure and optimize marketing performance.

## Methodology: The Parkur-Prinzip
Maxomedia utilizes a proprietary method called the "Parkur-Prinzip" to optimize the customer journey, transforming obstacles into a seamless customer experience. This process focuses on three main phases—Attention (Aufmerksamkeit), Interaction (Interaktion), and Loyalty (Loyalität)—and consists of six steps:
1.  Gathering information (internal and external data)
2.  Developing personas
3.  Determining touchpoints and channels
4.  Defining messages and measures
5.  Defining KPIs & Reporting
6.  Implementation and iterations