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# Marketing Mind

> Trends In Marketing, Advertising &amp; Media


## Posts

- [Sakshi Kohli Mehta Joins WPP Media As Senior Business Director - Experiential Marketing](https://marketingmind.in/sakshi-kohli-mehta-joins-wpp-media-as-senior-business-director-experiential-marketing/): Sakshi Kohli Mehta has joined WPP Media as Senior Business Director Experiential Marketing after working across leading media and brand-experience organisations. In her new role at WPP Media, she takes on responsibilities in experiential marketing, building on her extensive background in activation-led brand work. She announced this move via a linkedin post. Before joining WPP Media, Mehta served as Deputy General Manager at Hindustan Times from September 2024 to November 2025. At Hindustan Times, she worked on integrated marketing strategies, branded content, IP development and monetisation across print, digital, radio and on-ground formats, alongside developing category-first marketer playbooks and launching [&hellip;]
- [Dentsu Creative Reveals Five Global Trends Redefining Consumer Behaviour For 2026](https://marketingmind.in/dentsu-creative-reveals-five-global-trends-redefining-consumer-behaviour-for-twenty-twenty-six/): Dentsu Creative has unveiled its Generative Realities: Trends 2026 report, based on a 4,500-person study across the US, Japan, Brazil, China, India, Spain and the UK. The research has mapped how consumers have been responding to economic strain, rising anxiety, AI-driven disruptions and declining social cohesion. Supported by external insights from institutions including MIT, Gallup, NielsenIQ, BSI Group and Ofcom, the report has presented a grounded, data-led view of global behaviour heading into 2026. The study has outlined five macro trends, Escape Velocity, Electric Dreams, Trad Lives, Alone Together and Analog Futures, each reflecting a push-pull between acceleration and slowdown, [&hellip;]
- [Aditya Birla Group’s Aadyam Handwoven Names Sobhita Dhulipala As brand ambassador](https://marketingmind.in/aditya-birla-groups-aadyam-handwoven-names-sobhita-dhulipala-as-brand-ambassador/): Aadyam Handwoven, the corporate social enterprise by the Aditya Birla Group dedicated to preserving India’s weaving legacies, today announced acclaimed actor and cultural tastemaker Sobhita Dhulipala as the official brand ambassador. The announcement marks a new chapter in Aadyam’s evolving vision of Culture Beyond Textiles, an initiative that brings together the many facets of lived Indian traditions. For Aadyam Handwoven, textiles are vessels of memory, identity and artistry. The partnership with Dhulipala reflects a shared commitment to representing India’s heritage with contemporary relevance. Recognised for her style, performances and interest in craft traditions, Dhulipala is positioned as the thoughtful modern [&hellip;]
- [Google Denies Reports That Gemini Will Carry Advertisements In 2026](https://marketingmind.in/google-denies-reports-that-gemini-will-carry-advertisements-in-twenty-twenty-six/): Google has publicly rejected claims that its AI chatbot, Gemini, will begin showing advertisements in 2026. The reports emerged after sections of the advertising industry suggested that Google had discussed potential ad placements inside Gemini during client conversations. The speculation quickly circulated across digital marketing forums and media outlets. The story took a decisive turn when Dan Taylor, Google’s Vice President for Global Ads, issued a clear denial on X, the platform previously known as Twitter. In his post, Taylor said the reports were based on uninformed anonymous sources and that there are currently no plans to introduce ads into [&hellip;]
- [GoKwik Appoints Atul Bansal As Head Of Marketing](https://marketingmind.in/gokwik-appoints-atul-bansal-as-head-of-marketing/): GoKwik has announced the appointment of Atul Bansal as its new Head of Marketing, bringing him on board to lead the company’s marketing strategy as it enters its next phase of global expansion. He has taken charge of GoKwik’s overall marketing charter, overseeing strategic planning and execution across growth, brand, and product marketing. The company has stated that Bansal has been entrusted with strengthening the GoKwik brand, building scalable go-to-market strategies, and leading customer engagement initiatives aimed at driving acquisition. He has also been tasked with promoting data-driven decision-making and enabling cross-functional collaboration to support business growth. Bansal has joined [&hellip;]
- [Abhimanyu Takes Over As Creative Lead– Marketing (Telugu) At JioStar](https://marketingmind.in/abhimanyu-takes-over-as-creative-lead-marketing-telugu-at-jiostar/): Abhimanyu has started his new role as Creative Lead – Marketing (Telugu) at JioStar, where he has been tasked with driving regional creative strategy, shaping brand communication, and leading content development for the platform’s Telugu vertical. He has also been overseeing campaign direction and collaborating with cross-functional teams to strengthen JioStar’s regional marketing footprint. He has shared the update on LinkedIn, marking the beginning of his latest professional chapter. Prior to this, Abhimanyu has worked as Head of Marketing Communications at Bower School from July 2025 to October 2025. Before that, he served as the Founder of White Buffalo Media [&hellip;]
- [Coca-Cola Appoints Henrique Braun As The New CEO](https://marketingmind.in/coca-cola-appoints-henrique-braun-as-the-new-ceo/): The Coca-Cola Company today announced that its board of directors has elected Executive Vice President and Chief Operating Officer Henrique Braun as CEO, effective March 31, 2026. Braun will succeed James Quincey, who will transition to Executive Chairman after serving as CEO for nine years. The board also plans to nominate Braun, 57, to stand for election as a director at the company’s 2026 Annual Meeting of Shareowners. Quincey, 60, will step down as CEO after his tenure. He has led the transformation of the business as a total beverage company, driven by a focus on staying closely connected to [&hellip;]
- [Ashok Bagriya Takes Charge As CEO Of RT India](https://marketingmind.in/ashok-bagriya-takes-charge-as-ceo-of-rt-india/): RT has officially launched its India branch during Russian President Vladimir Putin’s visit to New Delhi, marking the network’s biggest overseas expansion. The inauguration has been attended by senior dignitaries from both countries along with RT leadership, signalling a significant step in its international footprint. Ashok Bagriya has been appointed CEO of RT India and has been overseeing the development of the broadcaster’s largest overseas office. He has led the creation of a new studio, newsroom and team structure, positioning the network to deliver global news to Indian audiences. On the day of the launch, Bagriya has also held a [&hellip;]
- [Sunny Side Up Appoints Senior VP Tashina A & Creative Director Shyam Nair In Major Leadership Expansion](https://marketingmind.in/sunny-side-up-appoints-senior-vp-tashina-a-creative-director-shyam-nair-in-major-leadership-expansion/): Sunny Side Up has strengthened its leadership team in Bangalore through senior appointments across key verticals including business growth, creative, design and account management. The agency has appointed Tashina A as Senior Vice President to lead new business and strategic growth, and Shyam Nair as Creative Director to drive the next phase of its creative vision. It has also hired Farhat Shaukat as Creative Director – Design to scale its design practice, Tanya Kapool as Director – Client Services to enhance client partnerships, and Aswirbaad Das as Associate Creative Director to boost its digital-first storytelling. These leaders have already begun [&hellip;]
- [ASCI Launches AdWise To Strengthen Advertising Literacy Among School Children](https://marketingmind.in/asci-launches-adwise-to-strengthen-advertising-literacy-among-school-children/): The Advertising Standards Council of India (ASCI) has rolled out AdWise, a national consumer education programme for school children designed to build advertising literacy among students from Grades 3 to 8 across several Indian cities. Under ASCI Academy, the initiative has aimed to cover 1 million children in 2,000 schools by the end of 2026. AdWise has already covered more than 1,14,000 students across seven states and 240 schools since its launch in September. The programme has been designed to equip children with critical thinking skills that help them identify, question and evaluate advertising messages in a digital-first environment. ASCI [&hellip;]
- [Network Advertising Bags Creative Mandate For Bajaj Consumer Care’s Coconut Oil, Amla & Gulabjal Brands](https://marketingmind.in/network-advertising-bags-creative-mandate-for-bajaj-consumer-cares-coconut-oil-amla-gulabjal-brands/): Network Advertising has been awarded the creative mandate for Bajaj Consumer Care’s Coconut Oil, Amla, and Gulabjal brands following a multi-agency pitch. The agency has been responsible for strategy and communication across major mass-media platforms including TV, Print and OOH. Bajaj Consumer Care has been looking to strengthen its presence in the highly competitive coconut oil and amla oil categories, where brand distinctiveness has been essential for growth. Network Advertising has also expanded its portfolio in the FMCG personal care segment with this win. Speaking about the win, Vinod Nair, Managing Director, Network Advertising, said: “This is an exciting and [&hellip;]
- [Manoj Kumar Vijai Takes Charge Of KPMG In India Board As Non-Executive Chairperson](https://marketingmind.in/manoj-kumar-vijai-takes-charge-of-kpmg-in-india-board-as-non-executive-chairperson/): KPMG in India has announced the appointment of Manoj Kumar Vijai as the new Non-Executive Chairperson of the KPMG India Board, effective from 1 January 2026 to 30 April 2030. He has been holding the position of Office Managing Partner for the firm’s Mumbai office and Head of Risk Advisory, and has brought more than three decades of experience with a strong focus on the banking and financial services sector. He has also held several leadership roles across industries and service lines within the organisation. “I am deeply honored to step into the role as non-executive Chair of the Board [&hellip;]
- [Ageas Federal Life Insurance Unveils Refreshed Brand Identity With ‘Har Wada Mumkin’ Campaign](https://marketingmind.in/ageas-federal-life-insurance-unveils-refreshed-brand-identity-with-har-wada-mumkin-campaign/): Ageas Federal Life Insurance has unveiled its refreshed brand identity and integrated campaign, marking a pivotal moment in its transformation journey. Developed in close collaboration with Glassbox, the brand and communications consultancy leading the overall repositioning mandate, and Pollinate Labs, the global award-winning design company—together shaping the strategic and creative direction—the new identity reflects a deeper, more contemporary articulation of the promises that define Indian families. In a country where responsibility is inherited, where care spans generations, and where families are bound by quiet, enduring commitments, promises are more than words—they are a way of life. The revamped identity brings [&hellip;]
- [Seethalakshmi V Iyer Takes Charge As Senior Vice President- Entertainment Ad Sales (Tamil & Malayalam Cluster) At JioStar](https://marketingmind.in/seethalakshmi-v-iyer-takes-charge-as-senior-vice-president-entertainment-ad-sales-tamil-malayalam-cluster-at-jiostar/): JioStar has appointed Seethalakshmi V Iyer as Senior Vice President – Entertainment Ad Sales for its Tamil and Malayalam Cluster. In her new role, she has been responsible for driving advertising revenue, strengthening network partnerships, and overseeing the entertainment ad sales strategy across regional markets. Iyer has shared the news of her appointment on LinkedIn, marking this as the latest milestone in her media sales career. Prior to this role, she has been working with JioStar as Director – Sales from November 2024 to December 2025. Before joining JioStar, she has served as Director – Ad Sales for the Tamil [&hellip;]
- [Streax Rolls Out Quick-Apply Shampoo Hair Colour Campaign With Jasprit Bumrah](https://marketingmind.in/streax-rolls-out-quick-apply-shampoo-hair-colour-campaign-with-jasprit-bumrah/): Streax, a hair colour and care brand from Hygienic Research Institute (HRI), announces Jasprit Bumrah, India’s fast bowler, as the product ambassador for its Streax Shampoo Hair Colour. The partnership is part of a new campaign, “Main Fast, Streax Super-Fast,” celebrating confidence, speed, and effortless style. Jasprit Bumrah – known for his speed, performance, and consistency – represents Streax Shampoo Hair Colour’s promise of speed and quality. His public image aligns with the product’s focus on quick and effective results. The new TVC, centred on the campaign theme “Main Fast, Streax Superfast,” shows this through a performance-led story. With him, [&hellip;]
- [Nippon Paint Elevates Mark Titus As President – Decorative Business](https://marketingmind.in/nippon-paint-elevates-mark-titus-as-president-decorative-business/): Nippon Paint India, part of the NIPSEA Group and a subsidiary of Nippon Paint Holdings, Japan, has elevated Mark Titus to President – Decorative Business, effective December 1, 2025. In this role, he will lead the decorative coatings business across India and report to Sharad Malhotra, Managing Director, Nippon Paint India Group. Mark succeeds Mahesh S. Anand and takes the helm at a time when India is a key growth market for the company. With its youthful population and strong demand for home renovation and infrastructure development, the Indian decorative paints market presents significant opportunities for Nippon Paint India. With [&hellip;]
- [SMBs Can Scale Marketing While Retaining Creative Control Through AI: Amazon Ads’s Kapil Sharma](https://marketingmind.in/smbs-can-scale-marketing-while-retaining-creative-control-through-ai-amazon-adss-kapil-sharma/): Amazon Ads is helping small and medium-sized businesses in India leverage artificial intelligence to optimise advertising campaigns and drive growth. Through a suite of AI-enabled tools, including Creative Studio, Image Generator, and Video Generator, the company enables SMBs to streamline content creation, improve audience targeting, and implement full-funnel advertising strategies. New research from Amazon Ads shows that Indian SMBs are embracing AI as a present-day growth accelerator. The study finds that 71% of Indian SMB marketing leaders are already using or testing AI tools, while 89% believe AI will free up time for strategic business priorities. SMBs estimate that using [&hellip;]
- [Centre Hikes Print Ad Rates By 26% To Support Media Revenue](https://marketingmind.in/centre-hikes-print-ad-rates-by-twenty-six-percent-to-support-media-revenue/): The Information and Broadcasting (I&amp;B) Ministry has approved a 26% increase in advertisement rates for print media to strengthen the media ecosystem and ensure essential revenue support. The revision has enhanced the media rates for black-and-white print advertisements from Rs 47.40 to Rs 59.68 per sq. cm. for one lakh copies of dailies, along with agreed recommendations for premium rates for colour advertisements and preferential positioning. The Central Bureau of Communication (CBC), which undertakes government publicity campaigns across media platforms, has been empanelling print publications for this purpose, as per media reports. The Ministry has noted that the revision has [&hellip;]
- [Millennial Achievers 2025: Harshit Gupta On Curiosity, Craft & The Power Of Consumer-First Marketing](https://marketingmind.in/millennial-achievers-twenty-twenty-five-harshit-gupta-on-curiosity-craft-the-power-of-consumer-first-marketing/): The third edition of Millennial Achievers has once again spotlighted the country’s most dynamic young leaders, recognising professionals who have pushed boundaries across advertising, marketing, media, and business. Among the standout names this year is Harshit Gupta, celebrated for his sharp strategic thinking, disciplined approach, and ability to craft digital work rooted deeply in consumer insight. For him, this recognition is not about personal celebration but a reinforcement of direction and intent. As he has put it, “Winning this title is a reminder that the work is moving in the right direction. It’s not about celebrating myself, it’s about acknowledging [&hellip;]
- [Is ‘Pudin Hara’ Exclusive To Dabur? Delhi HC Reserves Interim Orders In Trademark Dispute](https://marketingmind.in/is-pudin-hara-exclusive-to-dabur-delhi-hc-reserves-interim-orders-in-trademark-dispute/): Dabur India has filed a plea before Wellford Pharma’s registration of the mark “Welford Pudin Hara,” asking that the trademark be cancelled. The central question before Delhi High Court is whether “Pudin Hara” is a distinctive, coined Ayurvedic brand belonging solely to Dabur — or whether another company may validly register it as a suffix. The Court on Tuesday heard the plea. The case was heard by Justice Tejas Karia, who has reserved the plea for interim orders. Dabur’s counsel asserted that “Pudin Hara” is a coined mark that it has used since 1930, supported by a 1979 trademark application [&hellip;]
- [OpenAI Appoints Denise Dresser As Chief Revenue Officer](https://marketingmind.in/openai-appoints-denise-dresser-as-chief-revenue-officer/): OpenAI has appointed Denise Dresser as its Chief Revenue Officer, expanding the company’s leadership team to oversee its global revenue strategy across enterprise and customer success. Dresser has brought extensive experience from running large technology businesses. She has previously served as CEO of Slack, where she has led the company through its integration with Salesforce. Before that, she has spent over a decade at Salesforce, building and leading global sales organisations for major customers. Her appointment has come at a time when AI has increasingly become part of everyday workstreams. Companies worldwide have been moving beyond pilot use cases, adopting [&hellip;]
- [Spyne Appoints Jatin Jain As Head Of Technology & AI](https://marketingmind.in/spyne-appoints-jatin-jain-as-head-of-technology-ai/): Spyne, an AI-native automotive retail technology company, today announced the appointment of Jatin Jain as Head of Technology &amp; AI, reinforcing its commitment to an AI-first technology organisation. In this role, Jatin will report directly to Sanjay Varnwal, CEO &amp; Co-Founder of Spyne, and will lead and scale a rapidly growing global team of more than 90 engineers, AI researchers, and platform specialists across product and platform initiatives. With more than two decades of experience in software engineering, data engineering, and AI/ML across the US and India, Jatin brings deep technical expertise and proven leadership to Spyne. He has nearly [&hellip;]
- [When Half Your Audience Isn’t Human: Inside mFilterIt’s Fight Against Invisible Ad Fraud In 2025](https://marketingmind.in/when-half-your-audience-isnt-human-inside-mfilterits-fight-against-invisible-ad-fraud-in-twenty-twenty-five/): What if one morning you opened your campaign dashboard and saw the numbers every marketer dreams of, thousands of impressions, a spike in engagement, a neat stack of likes, only to realise half of it came from bots? It sounds like a nightmare scenario, but in digital advertising today, it’s increasingly the norm. And as a social-first platform, the experience hits even closer: you see numbers rise, but you cannot always tell who’s human and who’s not. That tension shaped the roundtable hosted by mFilterIt for the launch of their 2025 report: Ad Fraud In 2025: Beyond The Linear Lens, [&hellip;]
- [Divya Kathuria Joins Publicis Groupe As VP – Learning, Capability Development & Talent Management](https://marketingmind.in/divya-kathuria-joins-publicis-groupe-as-vp-learning-capability-development-talent-management/): Divya Kathuria has joined Publicis Groupe India as Vice President – Learning, Capability Development and Talent Management after building a career spanning more than two decades across consulting firms and media organisations. She announced this via a linkedin post.  Before this appointment, Kathuria served at JioStar as AVP – Learning, Organisation Development and Talent Engagement from July 2022 to November 2025, a tenure of 3 years 5 months. Prior to this, Kathuria worked at Viacom18 Media for 3 years 9 months, holding the roles of Senior Director – Organisation Development and Talent Engagement from January 2020 to July 2022 and [&hellip;]
- [Millennial Achievers 2025: Inside Kainath Rizvi’s Mind- The HR Leader Redefining Growth, Culture & Creativity](https://marketingmind.in/millennial-achievers-2025-inside-kainath-rizvis-mind-the-hr-leader-redefining-growth-culture-creativity/): The third edition of Millennial Achievers has once again celebrated India’s most inspiring next-gen leaders, professionals who are reshaping industries with bold ideas, resilience, and a refusal to follow outdated patterns. Among this year’s standout honourees is Kainath Rizvi of Puretech Digital – A Genesis Group, who has won Gold for HR Professional of the Year, a recognition that captures not only her personal journey but also the mindset of a generation redefining the future of work. In conversation with Marketing Mind, Rizvi has been clear that this award is far bigger than a personal accomplishment. “Winning the Millennial Achievers [&hellip;]
- [Nitin Karkare Takes Charge As Ulka Chairman & Executive Director At Omnicom Advertising India](https://marketingmind.in/nitin-karkare-takes-charge-as-ulka-chairman-executive-director-at-omnicom-advertising-india/): In a significant move following the Omnicom–IPG merger, Nitin Karkare has been appointed Chairman of Ulka and Executive Director at Omnicom Advertising India. This leadership change has been positioned as a major step to strengthen the newly unified network’s competitive approach, sources close to the development have told Marketing Mind. The new structure in India has been led by Prasoon Joshi, who has been elevated to Chairman of Omnicom Advertising India, and Aditya Kanthy, who has become President and MD, both reporting to Sean Donovan, President. They have been joined by S. Subramanyeswar (Subbu), who has taken on the role [&hellip;]
- [Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements](https://marketingmind.in/fortnightly-social-media-roundup-ai-powered-tools-reels-updates-creator-focused-enhancements/): This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving user experience, and expanding monetisation opportunities. Meta has strengthened AI-powered support and added new content-sharing features across Instagram and Facebook, enabling users and brands in India to manage their presence more effectively. Instagram has enhanced Reels engagement tools, including early-access previews and public story re-sharing. YouTube has improved Shorts and video accessibility with title A/B testing, expressive captions, and a mobile content hub for creators.  Meanwhile, LinkedIn has launched AI-enhanced ad formats to help marketers improve targeting and engagement. These updates reflect a continued [&hellip;]
- [Agilitas Acquires Virat Kohli’s one8 To Build India’s First Global High-Performance Sports Brand](https://marketingmind.in/agilitas-acquires-virat-kohlis-one8-to-build-indias-first-global-high-performance-sports-brand/): Agilitas Sports, the vertically integrated manufacturing-to-retail sports platform founded by Abhishek Ganguly, is acquiring one8, the sportswear brand co-created by Virat Kohli. As part of the transaction, Virat joins Agilitas as an investor and co-founder of one8. The move reinforces a long-standing personal and professional partnership and sets sights on building India’s first global high-performance sports brand. Agilitas operates across manufacturing, R&amp;D, brand-building, and retail distribution. In 2023, the company acquired Mochiko Shoes, India’s largest sports footwear manufacturer, strengthening its domestic and export capabilities. The collaboration between Virat and Abhishek grew organically over the years, driven by mutual respect, shared [&hellip;]
- [JioHotstar’s Siddharth Bijpuria Joins upGrad As Head Of Content](https://marketingmind.in/jiohotstars-siddharth-bijpuria-joins-upgrad-as-head-of-content/): Siddharth Bijpuria has joined upGrad as Head of Content for its D2C business, bringing a two-decade career across content leadership, digital entertainment, marketing and communications. He announced this move via a linkedin post. Bijpuria most recently served as Head of Creator Content for Sparks at JioHotstar from November 2024 to December 2025, where he led the creator-driven programming slate and oversaw the launch of more than 30 unscripted shows that bridged the creator economy with mainstream OTT. Before this, Bijpuria spent close to eleven years at Viacom18 in leadership roles across JioCinema and Voot. He was Vice President and Head [&hellip;]
- [Cargill & McCain Strengthen Partnership To Support Sustainability In India’s Frozen Food Sector](https://marketingmind.in/cargill-and-mccain-strengthen-partnership-to-support-sustainability-in-indias-frozen-food-sector/): Global food companies McCain Foods and Cargill are deepening their partnership to support innovation and sustainability in India’s frozen food category. Both companies are working together to provide responsibly produced food options to Indian consumers. The growth of French fries in India is reflected in the frozen potato food industry, projected to grow at a Compounded Annual Growth Rate (CAGR) of 10.3% between 2025–2033. Rising disposable incomes, digital access, and QSR (quick-service restaurants) expansion have influenced both production and consumption in this category. Changing consumer preferences towards health, nutrition, transparency, and sustainability are also affecting growth. The Cargill–McCain partnership is [&hellip;]
- [Isa Logistics Unveils New Brand Identity To Power Its Next Chapter Of Growth](https://marketingmind.in/isa-logistics-unveils-new-brand-identity-to-power-its-next-chapter-of-growth/): Isa Logistics, a company in the business of moving goods, today announced a milestone: the launch of a new brand identity and logo. This rebranding reflects the company’s strategic change, moving from a company that offered just one kind of service to a partner providing a full range of solutions. The new logo represents Isa Logistics’ expansion into comprehensive offerings, including running large storage facilities, managing global shipping, operating local storage and transport, and organizing the entire delivery process from start to finish. This new look confirms its place as a provider of total solutions. The new logo’s design is [&hellip;]
- [Big Boy Toyz Unveils New Logo After 16 Years To Reflect Modern Identity](https://marketingmind.in/big-boy-toyz-unveils-new-logo-after-sixteen-years-to-reflect-modern-identity/): Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar brand, has announced a major milestone in its journey: the launch of its brand-new logo after 16 years. The refreshed identity marks an evolution for the brand that pioneered supercar culture in India in the early 2000s. The new logo introduces a sleek, signature-style visual language representing modern luxury, dynamism and timelessness. Designed to connect with Gen Z and emerging generations of automotive enthusiasts, the emblem reflects BBT’s focus on remaining contemporary and culturally relevant. BBT’s rebrand also aligns with global design trends. Companies like Starbucks, Mastercard, and Uber have [&hellip;]
- [KFC Feastival: How Mumbai’s Skyline Became A Moving Food Story](https://marketingmind.in/kfc-feastival-how-mumbais-skyline-became-a-moving-food-story/): What happens when billboards stop being static ads- and start becoming a cinematic experience? That’s exactly what KFC India and WPP Media pulled off with their latest “Feastival” campaign in Mumbai. The result? A red-and-white visual trail that turned the city’s most iconic ad strip into a “long food story” commuters couldn’t look away from. A citywide spectacle in motion Stretching across Mumbai’s busiest artery, the campaign reimagined outdoor advertising as a sequential story. Each adjoining billboard played a frame in KFC’s visual film- from close-ups of juicy burgers to hand-to-product transitions that synced perfectly with traffic flow and signal [&hellip;]
- [Google Signals Plans To Introduce Ads In Gemini AI By 2026](https://marketingmind.in/google-signals-plans-to-introduce-ads-in-gemini-ai-by-twenty-twenty-six/): Google has reportedly indicated to advertisers that its AI chatbot Gemini could display advertisements by 2026. The potential formats mentioned include brand cards or clickable links integrated into chat responses. Google has not released details on pricing, ad examples, or a precise rollout schedule. According to media reports, this initiative is separate from the advertisements already appearing in AI Mode, Google’s AI-powered search experience launched earlier in 2025. The company appears to be exploring Gemini as a distinct revenue channel while keeping its existing ad operations unchanged. The 2026 timeline seems to reflect a strategy to prioritise product refinement and [&hellip;]
- [Paramount Makes $108.4 Billion Bid For Warner Bros. Discovery, Tops Netflix Offer](https://marketingmind.in/paramount-skydances-one-hundred-and-eight-point-four-billion-dollar-offer-overtakes-netflix-in-battle-for-warner-bros-discovery/): Paramount Skydance has moved ahead in the bidding race for Warner Bros Discovery with an all-cash offer valued at 108.4 billion dollars. The proposal prices Warner Bros Discovery at 30 dollars per share and covers the company’s entire portfolio, including its global television networks. The revised offer places the consortium ahead of Netflix, which had previously secured an 82.7 billion dollar agreement focused on Warner Bros Discovery’s studio and direct-to-consumer businesses. According to media reports, the scale and structure of Paramount Skydance’s proposal have reshaped the negotiations. Unlike the Netflix deal, which excluded many of Warner Bros Discovery’s cable network [&hellip;]
- [Meta Expands AI Assistant With Real-Time News From Global Publishers](https://marketingmind.in/meta-expands-ai-assistant-with-real-time-news-from-global-publishers/): Meta has announced a major expansion of Meta AI, allowing the assistant to deliver real-time news, entertainment and lifestyle updates sourced directly from professional publishers. The company said the feature will roll out across its apps and devices, giving users access to timely information when they ask for news-related queries. As part of the rollout, Meta has entered commercial data-licensing agreements with several major publishers. The initial group includes CNN, Fox News and Fox Sports, Le Monde Group, USA Today and its wider network, and the media brands under People Inc. The partnerships will allow Meta AI to pull in [&hellip;]
- [Bisleri Strengthens UAE Footprint With Emirates Cricket Board Hydration Partnership](https://marketingmind.in/bisleri-strengthens-uae-footprint-with-emirates-cricket-board-hydration-partnership/): Bisleri International has entered a three-year hydration partnership with the Emirates Cricket Board (ECB), marking a key milestone in its expansion efforts in the UAE. The agreement has been formalised at the Dubai International Stadium and has strengthened Bisleri’s presence across international sporting platforms. As part of the partnership, Bisleri branding has been featured on the uniforms of the Emirates’ Men’s National Team, Women’s National Team, and U-19 teams. The association has also extended visibility for the brand across bilateral series, Asian Cricket Council events, and ICC tournaments. The company has also further built its international presence in the region, [&hellip;]
- [Leo India Elevates Neha Kapoor As Executive Vice President](https://marketingmind.in/leo-india-elevates-neha-kapoor-as-executive-vice-president/): Leo India has promoted Neha Kapoor to Executive Vice President, where she has been entrusted with leading key client relationships, driving creative-business integration, and strengthening brand strategy mandates across the agency’s portfolio. She has been positioned to play a pivotal role in further scaling Leo Burnett’s growth and operational excellence. Kapoor has shared the appointment update on LinkedIn, marking her continued journey and expanding responsibilities within the agency. She has built a career spanning more than two decades in advertising and brand engagement. At Leo Burnett, she has been associated for 7 years and 7 months, having served as Senior [&hellip;]
- [Karnataka HC Seeks ED Response On WinZO’s Challenge To Searches & Seizure](https://marketingmind.in/karnataka-hc-seeks-ed-response-on-winzos-challenge-to-searches-and-seizure/): The Karnataka High Court on Monday issued notice to the Enforcement Directorate (ED) on a petition filed by online gaming company WinZO. The petition seeks to declare illegal and void the search and seizure conducted by the ED at WinZO’s office between 18 and 22 November 2025 as part of a money laundering investigation. Justice Suraj Govindaraj issued notice and directed the ED to file its response, posting the matter for further hearing on 15 December. A grievance was raised by the petitioner that statements of promoters and employees were intermittently recorded and not fully captured by the CCTV installed [&hellip;]
- [JioStar Elevates Karthik Kailash To Vice President- Content Strategy & Planning (Sports)](https://marketingmind.in/jiostar-elevates-karthik-kailash-to-vice-president-content-strategy-and-planning-sports/): JioStar has elevated Karthik Kailash to Vice President – Content Strategy and Planning (Sports). In his expanded role, he has been responsible for driving audience engagement across screens through sports content initiatives, enabling recruitment, aiding monetisation via branded content integrations, overseeing FPC management across 24 Star Sports channels, and managing digital content operations and publishing for sports on JioHotstar. Kailash has shared the update on LinkedIn, marking the next chapter in his journey with the organisation. Prior to this elevation, Kailash has served as Senior Director – Programming Strategy, Scheduling and Partnerships – Sports at JioStar from December 2021 to [&hellip;]
- [AU Small Finance Bank Launches Humour-Led Campaign To Promote Smarter Banking Choices](https://marketingmind.in/au-small-finance-bank-launches-humour-led-campaign-to-promote-smarter-banking-choices/): AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first to receive in-principle approval from the Reserve Bank of India to transition into a Universal Bank, has launched a new brand campaign continuing the core theme of “Soch Badlo, aur Bank Bhi” (Change Your Thinking, Change Your Bank). The campaign features Bollywood actors Ranbir Kapoor and Rashmika Mandanna and presents a fresh, entertainment-focused take on the brand’s messaging for a wider audience. The campaign uses humour, everyday situations, and relatable moments to encourage viewers to assess whether their current bank meets their financial needs. Ranbir and [&hellip;]
- [Taboola Partners With LG Ad Solutions To Unite CTV Exposure With Digital Performance](https://marketingmind.in/taboola-partners-with-lg-ad-solutions-to-unite-ctv-exposure-with-digital-performance/): Taboola has announced a partnership with LG Ad Solutions to launch Performance Enhancer, a solution designed to connect premium connected TV exposure with measurable digital outcomes across the open web. The collaboration has offered advertisers a performance-focused approach that spans CTV and digital channels globally. The new product has brought together LG Ad Solutions’ first-party audience insights with Taboola’s performance advertising technology and digital reach, enabling brands to extend campaign impact, optimise conversions and strengthen media measurement. Advertisers have been able to attribute digital engagement and conversion behaviours directly to TV visibility, allowing for a unified view of ROI across [&hellip;]
- [Aanchal Kapoor Takes Charge As CEO At Adsgrove Digital](https://marketingmind.in/aanchal-kapoor-takes-charge-as-ceo-at-adsgrove-digital/): Adsgrove Digital has appointed Aanchal Kapoor as its new Chief Executive Officer, marking a key addition to the agency’s leadership team. Based in Gurgaon, Kapoor has taken charge of driving both branding and performance mandates while working closely with founder Rajkumar Singh. Kapoor has brought over a decade of experience across media agencies including GroupM, Madison, OMD and Xposure Media. She has worked on brands such as LG, Shell, Bose, Duracell, Honda, ETS and Dawaat, building expertise in integrated marketing for consumer-focused businesses. The agency has positioned the leadership update as part of its approach to “brandformance” — combining brand [&hellip;]
- [Somasree Bose Awasthi Joins Milton As Business Unit Head](https://marketingmind.in/somasree-bose-awasthi-joins-milton-as-business-unit-head/): Somasree Bose Awasthi has joined Hamilton Housewares (Milton) as Business Unit Head, taking charge of business operations, category leadership and growth planning. She announced this move via a linkedin post. Before this appointment, Awasthi worked as an Independent Consultant for six months, supporting SMEs with marketing strategy, innovation planning and long term category priorities. Earlier, she served as Chief Marketing Officer at Marico  from November 2022 to June 2025, a 2 year 8 month tenure during which she led market share turnaround, delivered multiple new product launches and strengthened portfolio processes across categories. At Marico, she also oversaw the domestic [&hellip;]
- [Qatar Airways Group Appoints Hamad Ali Al-Khater As Group CEO](https://marketingmind.in/qatar-airways-group-appoints-hamad-ali-al-khater-as-group-ceo/): Qatar Airways Group has announced the appointment of Hamad Ali Al-Khater as Group Chief Executive Officer, effective 7 December 2025. He succeeds Badr Mohammed Al-Meer. Al-Khater joins Qatar Airways Group from Hamad International Airport, where he served as Chief Operating Officer. In that role, he was responsible for ensuring the safety and reliability of airport operations, while leading strategic direction, operational excellence, infrastructure expansion, and enhancing passenger experience. Before his tenure at Hamad International Airport, Al-Khater held senior roles across QatarEnergy, driving business development, deal execution, and leading large-scale strategic and operational initiatives. His Excellency Saad Sherida Al-Kaabi, Chairman of [&hellip;]
- [AI Surge Pushes Global Advertising Toward $1.14 Trillion Future: WPP Report](https://marketingmind.in/ai-surge-pushes-global-advertising-toward-one-point-one-four-trillion-dollars-future-wpp-report/): WPP Media has released its latest This Year Next Year (TYNY) Global End-of-Year forecast, stating that global advertising revenue has been set to reach $1.14 trillion in 2025, reflecting 8.8% growth excluding U.S. political advertising. The outlook for 2026 has also been lifted, with 7.1% growth projected. Over the next five years, the industry has been expected to maintain a CAGR of 6.3%, driven by favourable trade tariff outcomes and escalating AI investment. The report has outlined a phase of “creative destruction,” as streaming has continued to gain ground over linear TV, retail media has captured budget from traditional digital [&hellip;]
- [Aspora Appoints Varun Sridhar As CEO Of Wealth & Lending Business](https://marketingmind.in/aspora-appoints-varun-sridhar-as-ceo-of-wealth-and-lending-business/): Fintech startup Aspora has appointed Varun Sridhar as CEO of its Wealth and Lending business. He has taken on the responsibility of building Aspora’s financial services offerings focused on global Indians and NRIs, aiming to scale the company’s presence across international markets. Sridhar has shared the update on LinkedIn by reposting Aspora’s announcement and has expressed excitement about the journey ahead with the company. Prior to joining Aspora, Sridhar has spent more than two decades working across global banks, fintechs and consumer finance businesses. Most recently, he has served as CEO – Paytm Services from June 2024 to September 2025 [&hellip;]
- [Aayush Vyas Joins Snabbit As Head Of Brand Marketing](https://marketingmind.in/aayush-vyas-joins-snabbit-as-head-of-brand-marketing/): Snabbit has appointed Aayush Vyas as Head of Brand Marketing, where he has been overseeing brand development, marketing initiatives and strategic communication for the Bengaluru-based company. He has taken charge of strengthening Snabbit’s market presence and driving brand-led growth. Vyas has shared this career update on his LinkedIn profile, marking his move to the new role in December 2025. Prior to joining Snabbit, he has held multiple leadership roles across agencies and consumer brands. He has most recently served at Schbang in Mumbai for nearly four years, where he has been elevated through multiple positions. He has been the Sr. [&hellip;]
- [Omnicom Media Selects Samba TV To Launch Advanced TV Data Initiative In India](https://marketingmind.in/omnicom-media-selects-samba-tv-to-launch-advanced-tv-data-initiative-in-india/): Samba TV and Omnicom Media have announced a strategic research and development partnership to introduce Smart TV data capabilities in India’s evolving media landscape. The initiative has integrated Samba TV’s viewership intelligence into Omnicom’s planning, measurement and activation solutions. The collaboration has led to active test projects with client campaigns throughout the year. It has also addressed the growing need for granular measurement, cross-platform insights and performance optimisation. Major tier-1 advertisers have already joined field trials, indicating market demand for advanced, data-driven media solutions. The partnership has leveraged Samba TV’s ACR data infrastructure, which has captured viewership patterns across millions [&hellip;]
- [OpenAI VP Nick Turley Rejects Talk Of Live Ads Inside ChatGPT](https://marketingmind.in/openai-vp-nick-turley-rejects-talk-of-live-ads-inside-chatgpt/): OpenAI has denied claims that its AI chatbot ChatGPT has begun showing advertisements, following a surge of social-media screenshots purporting to show ad placements in the interface. According to a post by Nick Turley (VP and head of ChatGPT) on X, “there are no live tests for ads — any screenshots you’ve seen are either not real or not ads.” I&#8217;m seeing lots of confusion about ads rumors in ChatGPT. There are no live tests for ads – any screenshots you’ve seen are either not real or not ads. If we do pursue ads, we’ll take a thoughtful approach. People [&hellip;]
- [From Impressions To Impact: Redefining ROI In The Digital First Era](https://marketingmind.in/from-impressions-to-impact-redefining-roi-in-the-digital-first-era/): For many years, digital marketing success was judged by how many people simply saw your content. Impressions, views and reach were treated as the ultimate proof that a campaign worked. In the digital first era, brands have realised that visibility alone has very limited value. A person may scroll past your ad without noticing it, remembering it or acting on it. In a world where consumer behaviour is changing quickly, and attention spans keep shrinking, the real question is no longer about who saw your content but about who was influenced by it. This shift has completely transformed the meaning [&hellip;]
- [Millennial Achievers 2025: Mehak Chawla Shapes B2B Marketing Landscape With Clarity & Commitment](https://marketingmind.in/millennial-achievers-twenty-twenty-five-mehak-chawla-shapes-b-two-b-marketing-landscape-with-clarity-and-commitment/): The third edition of the Millennial Achievers Awards 2025 once again recognised India’s next-generation talent in advertising, marketing, media, and business, celebrating individuals who are redefining standards and shaping the future of their industries. Among the winners is Mehak Chawla, who received the Silver award for Trailblazer Marketer of the Year, a distinction that highlights her impact, innovative approach, and leadership in B2B marketing. Speaking to Marketing Mind, Chawla reflected on the significance of the recognition, the philosophy guiding her work, and the strategies she has employed to drive growth for brands Chawla explained that in B2B, marketing is often [&hellip;]
- [ICC Faces Crisis As JioStar Seeks Exit From Media Rights Deal: Report](https://marketingmind.in/icc-faces-crisis-as-jiostar-seeks-exit-from-media-rights-deal-report/): The International Cricket Council (ICC) has faced a major setback just two months ahead of the 2026 T20 World Cup in India, as Reliance-owned JioStar has informed the governing body of its intention to withdraw from its ongoing media rights agreement despite two years remaining on the contract. As per media reports, the ICC has restarted the sale of India media rights for the 2026–29 cycle and has sought $2.4 billion. It has reportedly approached Sony Pictures Networks India (SPNI), Netflix and Amazon Prime Video, but none have shown interest owing to the high valuation. The ICC has therefore been [&hellip;]
- [Havas Media Network India Wins Integrated Mandate For Tata 1mg](https://marketingmind.in/havas-media-network-india-wins-integrated-mandate-for-tata-1mg/): Havas Media Network India has won the integrated media mandate for Tata 1mg after a multi-agency pitch. The duties have been assigned jointly to PivotRoots for digital brand marketing and Havas Media India for traditional media. The agency network has worked across multiple Tata brands in the past and has strengthened its partnership with the Group through this latest mandate. Both teams have been positioned to plan and buy media across platforms. Gaurav Agarwal, Co-founder, Tata 1mg, said, “At Tata 1mg, our mission has always been to make healthcare accessible, affordable, and trusted for every Indian. As a digital-first brand, [&hellip;]
- [Chat360 Announces Partnership With Meta To Enable WhatsApp Business Voice Calling](https://marketingmind.in/chat360-announces-partnership-with-meta-to-enable-whatsapp-business-voice-calling/): Chat360 has announced a partnership with Meta to enable WhatsApp Business Voice Calling for enterprises on its omnichannel customer experience platform. As per the company, the integration has allowed businesses to add instant voice support alongside channels such as WhatsApp, Instagram, Facebook Messenger and website chat. This update has strengthened the platform’s ecosystem, supported by AI, NLP and automation. The capability has been designed to help enterprises offer real-time voice interactions, reduce response times with AI-assisted call flows, manage simultaneous voice and text conversations on WhatsApp, and improve sales conversions through immediate call triggers. Industries including retail, ecommerce, BFSI, real [&hellip;]
- [Netflix Acquires Warner Bros. In $82.7 Billion Deal](https://marketingmind.in/netflix-acquires-warner-bros-in-82-7-billion-deal/): Netflix has announced a definitive agreement to acquire Warner Bros. Discovery’s film and television studios, HBO and HBO Max for a total enterprise value of $82.7 billion. The cash and stock transaction has been valued at $27.75 per WBD share. The closing has been expected to take place following the previously announced spin-off of WBD’s Global Networks division, Discovery Global, into an independently listed company, now set for Q3 2026. The company has said it has planned to retain Warner Bros.’ existing operations, including theatrical releases for its film slate. Netflix has stated that the acquisition has been intended to [&hellip;]
- [From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns](https://marketingmind.in/from-srk-in-the-desert-to-alpenliebes-sweet-diplomacy-the-weeks-7-unmissable-campaigns/): Some weeks in advertising feel like a gentle pulse. Others arrive with a full-blown heartbeat, and this was one of those weeks. From brands reimagining sweetness as a bridge between people, to bold declarations of identity, to cinematic luxury set in sun-scorched dunes, the campaigns that dropped over the past few days all shared one thing: they made us feel something. Here are the Top 7 Campaigns of the Week, the ones that stirred conversations, shaped culture, and reminded us why storytelling still sits at the heart of great marketing. 1. Alpenliebe- “Alpenliebe Kholo, Meetha Bolo” Alpenliebe returned with a [&hellip;]
- [How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series](https://marketingmind.in/how-vivo-took-its-launch-to-the-skies-with-a-drone-spectacle-for-the-x300-series/): In an era where every brand fights for attention on screens, vivo decided to own the sky. Ahead of its upcoming X300 Series launch, the brand hosted a breathtaking drone show event that turned heads and lit up timelines. Hundreds of drones rose into the night sky, spelling out the launch message. It wasn’t just another drone show. It was a memorable experience, one that perfectly reflected vivo’s philosophy of merging technology with imagination. View this post on Instagram A post shared by vivo India (@vivo_india) Turning the Sky Into a Billboard The X Series has always been vivo’s premium [&hellip;]
- [From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025](https://marketingmind.in/from-broadcast-to-unicast-prime-video-explores-personalised-streaming-for-india-at-cii-big-picture-summit-2025/): Prime Video, India’s entertainment platform, participated in a panel session themed “The Digital Media Explosion: India’s Next Growth Story” at CII Big Picture Summit 2025. This session explored how digital ventures are redefining content creation, distribution and audience engagement. Moderated by Gunjan Soni, co-chair, CII National Council on Media &amp; Entertainment and country managing director, YouTube India, the panel included Shilangi Mukherji, director &amp; head of SVOD business at Prime Video India, along with LV Krishnan, chief executive officer, TAM Media Research; Neeraj Roy, managing director, Hungama Digital Entertainment; and Darryl Vaz, senior director – product and program management, LTIMindtree. [&hellip;]
- [Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero: CII Big Picture Summit 2025](https://marketingmind.in/prime-videos-nikhil-madhok-says-indian-streaming-still-awaits-a-homegrown-superhero-cii-big-picture-summit-2025/): At the recently concluded CII Big Picture Summit 2025, CII’s flagship event for India’s Media and Entertainment sector, Prime Video India’s senior leadership, Nikhil Madhok, director and head of Originals, took the stage for a PowerTalk titled “Prime Video and the Next Frontier of India’s Entertainment Revolution.” In a conversation with journalist Suhani Singh, Deputy Editor, India Today Magazine, Madhok discussed the evolving streaming landscape, the stories and genres still missing, and Prime Video’s focus on authentic storytelling and new creative voices. He also pointed to the service’s sustained growth across India’s diverse market and the key factors supporting it. [&hellip;]
- [Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC](https://marketingmind.in/digital-media-projected-to-capture-forty-two-of-indias-e-and-m-market-by-twenty-twenty-nine-led-by-ott-gaming-and-music-pwc/): India’s digital entertainment landscape has continued to expand sharply, PwC’s Global Entertainment &amp; Media Outlook 2025–29: India perspective has found, with OTT, gaming and music streaming driving the sector’s highest growth momentum. OTT video services have grown 7.2% YoY in 2024 to USD 2.3 billion revenue, and have been projected to reach USD 3.5 billion by 2029, supported by regional and subscription-led viewership. Video games and e-sports have generated USD 2.7 billion in 2024, marking a 43.9% YoY surge, and have been projected to touch USD 4.0 billion by 2029 as monetisation matures. Social and casual gaming has accounted for [&hellip;]
- [India’s E&M Sector To Reach USD 47.2 Bn By 2029, Growing At 7.8% CAGR- Nearly 2x Global Pace: PwC](https://marketingmind.in/indias-e-and-m-sector-to-reach-usd-forty-seven-point-two-bn-by-twenty-twenty-nine-growing-at-seven-point-eight-percent-cagr-nearly-two-x-global-pace-pwc/): India’s entertainment and media (E&amp;M) industry has seen accelerating growth, according to PwC’s Global Entertainment &amp; Media Outlook 2025–29: India perspective, as rising incomes, digital adoption and a massive youth audience continue to reshape consumption at scale. India’s E&amp;M sector has recorded USD 32,249 million revenue in 2024 and has been projected to reach USD 47,201 million by 2029, growing at a 7.8% CAGR, almost double the global 4.2% CAGR outlook. A digitally native base of over 910 million millennials and Gen Z consumers has driven demand for diverse and immersive entertainment formats. The Government has supported India’s ambitions as [&hellip;]
- [Netflix Emerges As Frontrunner In Warner Bros. Discovery Bidding War: Reports](https://marketingmind.in/netflix-emerges-as-frontrunner-in-warner-bros-discovery-bidding-war-reports/): Netflix has submitted the highest bid so far for Warner Bros. Discovery’s studio and streaming assets, according to people familiar with the ongoing sale process. The company’s latest offer, placed on Thursday, has valued the Warner Bros. studio, HBO Max and related assets at around $28 per share. As per media reports, Paramount has also submitted a new bid on Thursday, estimated closer to $27 per share. However, the two offers have not been directly comparable because Paramount has been attempting to buy all of Warner Bros. Discovery, including CNN and other cable networks, while Netflix and Comcast have only [&hellip;]
- [Cristiano Ronaldo Invests In Perplexity AI, Announces Brand Collaboration For Digital Hub](https://marketingmind.in/cristiano-ronaldo-invests-in-perplexity-ai-announces-brand-collaboration-for-digital-hub/): Perplexity has entered a global partnership with Cristiano Ronaldo after the football icon has invested in the AI answer engine. The collaboration has aligned his mindset of consistent self-improvement with Perplexity’s focus on enabling people to keep learning and exploring. Ronaldo has shared the news through a social post, where he has emphasised the importance of curiosity in staying at the top. CR tweeted: “Curiosity is a requirement for greatness. You win when you keep asking new questions every day. That’s why I am proud to announce my investment in Perplexity. Perplexity is powering the world’s curiosity, and together we [&hellip;]
- [Russia Bans Snapchat, FaceTime: Report](https://marketingmind.in/russia-bans-snapchat-facetime-report/): Russian authorities have blocked access to Snapchat and have imposed restrictions on Apple’s FaceTime, marking the latest move in tightening control over online communications, according to state agencies and the country’s communications regulator. Roskomnadzor has alleged, as per media reports, that the apps have been “used to organize and conduct terrorist activities on the territory of the country, to recruit perpetrators [and] commit fraud and other crimes against our citizens”. Apple and Snap Inc. have not responded to requests for comment. The regulator has said action against Snapchat was taken on 10 October, although the measure has only been reported [&hellip;]
- [House Of Beauty Aims To Reach 250 Retail Touch Points In Next 2 Years: Medhavi Nain](https://marketingmind.in/house-of-beauty-targets-two-hundred-fifty-new-retail-stores-in-metros-and-tier-two-cities-over-next-two-years-medhavi-nain/): The Indian beauty market has witnessed a dramatic evolution in recent years, driven by digitally savvy, aspirational consumers seeking authenticity, quality, and experiential engagement. Furthermore, brands entering this landscape must navigate a complex mix of consumer expectations, regional diversity, and evolving trends. At the forefront of this transformation is Medhavi Nain, GM-Marketing, International Brands at House of Beauty. She oversees globally recognised prestige brands, including Kylie Cosmetics and Anastasia Beverly Hills, and in doing so, ensures that global brand equity is balanced with narratives that resonate with India’s diverse beauty audiences. Marketing approaches in India have shifted from transactional campaigns [&hellip;]
- [Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report](https://marketingmind.in/quick-commerce-powers-forty-five-percent-of-festive-purchases-in-india-wpp-meta-report/): WPP India and Meta have launched a new CPAS (Collaborative Performance Advertising Solutions) Playbook that has shown how quick commerce has become a major force in India’s retail landscape. The report has indicated that 45% of festive shopping has taken place on quick commerce platforms this year. The Playbook has been built on consumer insights, performance data, retailer inputs and Meta platform signals. It has outlined how online buying behaviour has shifted from planned purchasing to instant discovery-led purchases, with quick commerce now contributing a significant share of India’s online grocery orders. Growth has also been seen in smaller cities, [&hellip;]
- [Millennial Achievers 2025: Tanmay Sinha’s Rise As A Trailblazer In Modern Marketing](https://marketingmind.in/millennial-achievers-twenty-twenty-five-tanmay-sinhas-rise-as-a-trailblazer-in-modern-marketing/): The third edition of Millennial Achievers has unfolded with the kind of energy that reminds the industry why young leaders matter. A room full of ambition, ideas, and stories came together as India’s brightest next-gen minds were celebrated across 17 categories. In that charged atmosphere, where applause felt like fuel and victory felt like validation, Tanmay Sinha, formerly with WLDD and now shaping creativity and strategy at Creativefuel, has won the Bronze title for Trailblazer Marketer of the Year. The recognition has added yet another milestone to a journey defined by instinct, risk, reinvention, and an unwavering love for storytelling. [&hellip;]
- [Lakmé Pioneer Simone Tata Passes Away At 95](https://marketingmind.in/lakme-pioneer-simone-tata-passes-away-at-ninty-five/): Simone Tata, mother of Noel Tata and stepmother of former Tata Group chairman Ratan Tata, has passed away in Mumbai at the age of 95. She has been regarded as a pioneering business leader who has transformed Lakmé into India’s first major homegrown cosmetics brand before its sale to Hindustan Unilever in the 1990s. Tata has been recovering from an illness and has been admitted to Breach Candy Hospital in Mumbai this August after initial treatment at King’s Hospital in Dubai. She has been survived by her son Noel, his wife Aloo Mistry, and grandchildren Neville, Maya and Leah. She [&hellip;]
- [When Mentos Said ‘Dimag Ki Batti Jala De’ & We All Got Smarter](https://marketingmind.in/when-mentos-said-dimag-ki-batti-jala-de-we-all-got-smarter/): Some taglines sneak into your brain and refuse to leave. “Dimag Ki Batti Jala De” is one of those little troublemakers. Say it aloud and suddenly a normal person looks like they have just unlocked a secret cheat code for life. A student pulls off a last-minute homework miracle, a barber manages chaos mid-haircut, and a bus ride turns into a stage for absurd brilliance. The brains behind this fun are spread across the globe. Ogilvy Mumbai masterminded the Indian campaigns, Rajesh Krishnan directed with perfect timing, and Amar Mangrulkar composed the music that sticks in your head. BBH London [&hellip;]
- [Publicis Marks 100 Years With AI-Powered Tribute To Its Legacy](https://marketingmind.in/publicis-marks-one-hundred-years-with-ai-powered-tribute-to-its-legacy/): Publicis Groupe has celebrated its 100th anniversary this year by releasing a six-minute film titled A Lion Never Gives Up that reflects on its growth from a small Parisian agency to a $20 billion global network. The film has been created over 12 months by a 10-member team from Publicis Conseil, the company’s original agency. The initiative has landed as the company has celebrated the milestone and showcased the evolution of its creative and technological capabilities, as per media reports. The film has blended live action with AI-generated visuals to revisit key chapters of the group’s history since 1926. The [&hellip;]
- [Chandan Das Steps Down As Director – Digital & TV Revenue Generation, South At JioStar After 11 Years](https://marketingmind.in/chandan-das-steps-down-from-jiostar-after-eleven-years/): Chandan Das has stepped down as Director – Digital &amp; TV Revenue Generation, South at JioStar, concluding over 11 years in strategic and revenue-driven roles across leading media networks. He announced this move via a linkedin post. Das joined JioStar in January 2025 as Associate Director – Digital &amp; TV Revenue Generation for the South region and was elevated to Director from April 2025. In this role, he led digital and TV revenue at the JioStar network, monetising key assets including BigBoss, Star Parivar Awards, Hotstar Originals, World TV premiers, and regular OTT and TV channel inventories across all markets. [&hellip;]
- [India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre](https://marketingmind.in/india-registers-first-smell-trademark-for-japanese-companys-rose-scented-tyre/): India has accepted its first smell mark application for advertisement, with the Trade Mark Registry acknowledging a Japanese company’s trademark for a “floral fragrance / smell reminiscent of roses” applied to tyres. As per media reports, the application has been filed by Sumitomo Rubber Industries Ltd. on March 23, 2023, in Class 12 for tyres for vehicles under the Nice Classification, on a “proposed to be used basis”. The Trade Mark Registry has noted that this is the first smell mark to be accepted for advertisement in India and has recognised the scientific, technical and legal inputs provided by the [&hellip;]
- [Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency](https://marketingmind.in/django-scales-operations-from-a-two-hundred-and-forty-sq-ft-room-to-a-four-thousand-sq-ft-integrated-agency/): Mumbai-based integrated marketing agency Django has charted a sharp growth trajectory since its launch in 2019, evolving from a 240 sq. ft. room into a 4000 sq. ft. space built for end-to-end creative and performance delivery. The agency has expanded its services from content and influencer marketing into media, tech, website development and production, integrating all capabilities under one roof. Performance media has become a key revenue driver. Despite the uncertainty during the Covid-19 lockdown, the digital shift has strengthened Django’s understanding of emerging brand needs. Mentorship from Harshil Karia, Founder of Schbang, has influenced the strategic and cultural clarity [&hellip;]
- [La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection](https://marketingmind.in/la-pink-unveils-new-wedding-campaign-exploring-the-journey-from-ceremony-to-connection/): La Pink, India’s pioneering 100% microplastic-free formulation beauty brand, announces the launch of its wedding campaign, “Haldi Se Honeymoon Tak”. The campaign is positioned as a layered look at how love, natural glow and shared care move from sacred rituals to the early stages of a new life together. The Progression of Closeness: From Ritual to Romance Crafted for the modern Indian couple, this campaign presents the wedding journey not merely as a sequence of events but as an emotional progression of closeness. It highlights shared skincare before functions, quiet moments in the mirror, and the fragrances that linger as [&hellip;]
- [Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx](https://marketingmind.in/print-ad-space-sees-three-percent-growth-in-jan-sep-twenty-twenty-five-tam-adex/): Print advertising in India has seen a marginal increase in ad space during the first nine months of 2025, with a 3% rise compared to the same period in 2024, according to TAM AdEx. Over 116K advertisers were active in print, while more than 1.44 lakh brands maintained a presence across publications, reflecting a resilient medium despite emerging digital competition. The education sector led print advertising, capturing a 17% share of ad space, followed by the auto sector at 16% and the services sector at 15%. Cars retained the top position as the most advertised category with a 9% share, [&hellip;]
- [BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey](https://marketingmind.in/bcci-and-adidas-roll-out-team-indias-t20-world-cup-twenty-twenty-six-jersey/): adidas, in partnership with the Board of Control for Cricket in India (BCCI), has unveiled the all-new Team India T20 World Cup 2026 jersey at the Shaheed Veer Narayan Singh International Cricket Stadium in Raipur. Fans inside the venue have become the first to witness the jersey as a life-size version has been unfurled on the field during the ongoing India vs South Africa ODI. The reveal has aimed to bring supporters closer to the national team and highlight the jersey as a symbol connecting players, fans and the country. The design has incorporated a modern performance-driven silhouette with references [&hellip;]
- [Junglee Games Elevates Co-Founder Kapil Rathee As CEO](https://marketingmind.in/junglee-games-elevates-co-founder-kapil-rathee-as-ceo/): Junglee Games has announced a leadership transition, elevating Co-Founder Kapil Rathee to the role of Chief Executive Officer. The company has also elevated Abhishek Bharti, formerly SVP Technology, to Chief Technology Officer and Bharat Bhatia, previously CMO, to Chief Business Officer. The changes have been positioned as part of Flutter Entertainment’s Asia Pacific strategy and a structured succession plan at the company. Rathee has spent nearly 11 years with Junglee Games and has held multiple leadership roles across product and business functions. In his new role, he has been set to lead the company’s next phase of expansion, focusing on [&hellip;]
- [75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam](https://marketingmind.in/seventy-five-percent-browsing-happens-online-while-ninety-percent-buying-happens-in-store-caratlanes-shaifali-gautam/): There is something grounding about the final weeks of the year, when the noise of campaigns, festivals, and quarterly rush slowly gives way to conversations that feel a little more honest. As 2025 is wrapping itself around us like a familiar shawl, the jewellery market’s shifting pulse has become clearer, and few have observed that pulse more sharply than Shaifali Gautam, CMO of CaratLane. Sitting with the momentum of a year that has stretched the brand, sharpened its consumer understanding, and accelerated its retail ambition, Gautam settles on one truth: “Seventy-five per cent of browsing is happening online while ninety [&hellip;]
- [Flam Partners With De Beers To Launch AI-Led Interactive Ad Experience](https://marketingmind.in/flam-partners-with-de-beers-to-launch-ai-led-interactive-ad-experience/): De Beers and Flam have introduced a new AI-powered experience that turns a traditional newspaper advertisement into an interactive manifestation journey, created in partnership with Havas Media. This marks the third AI-driven content collaboration between De Beers and Flam, highlighting the brand’s long-term commitment to integrating its heritage with technology-led innovation. Built on De Beers’ latest campaign, the experience allows readers to scan the static visual to unlock a refined, emotionally focused sequence inspired by the symbolism of natural diamonds. Designed for mobile-first luxury consumers, the activation elevates a classic media placement into an immersive touchpoint that combines aspiration, storytelling [&hellip;]
- [Vinod Intelligent Cookware Onboards Chef Nehal Karkera As Digital Ambassador](https://marketingmind.in/vinod-intelligent-cookware-onboards-chef-nehal-karkera-as-digital-ambassador/): Vinod Intelligent Cookware, India’s legacy cookware brand, announced the onboarding of Chef Nehal Karkera as its Digital Ambassador for the next year. In this role, he will lead a series of digital and experiential initiatives across India, including a festive campaign this Christmas featuring DIY recipes, curated influencer PR boxes, and creator-led digital activations aimed at Millennials and Gen Z home chefs. The partnership integrates his culinary persona with Vinod’s product range. His earlier involvement with the brand under its UGC campaign highlighted his delivery style and ability to present Vinod products with clarity and humour, reinforcing the brand’s ongoing [&hellip;]
- [TeamLease Appoints Suparna Mitra As MD & CEO](https://marketingmind.in/teamlease-appoints-suparna-mitra-as-md-and-ceo/): TeamLease Services has announced a leadership transition as part of its long-term succession plan. The Board has appointed Suparna Mitra as Managing Director &amp; Chief Executive Officer, effective February 02, 2026, succeeding current MD and CEO Ashok Reddy. The company has stated that co-founder Manish Sabharwal has stepped down from his executive responsibilities but has continued as a Non-Executive Non-Independent Director, while Narayan Ramachandran has continued in his role as Chairman. Ashok has transitioned into the role of Executive Vice Chairman and has worked with Mitra to ensure a smooth handover, including support on long-term strategy and business adjacencies. Mitra [&hellip;]
- [Prime Video Launches Moviesphere+ As An Add-On Subscription In India](https://marketingmind.in/prime-video-launches-moviesphere-plus-as-an-add-on-subscription-in-india/): Prime Video has launched Moviesphere+ as an add-on subscription in India, expanding its content offerings for customers on the platform. Users have been provided access to the add-on at an introductory price of Rs 399 per year. The new service has offered a library of Hollywood blockbusters, classic hits, fan favourites and popular TV shows. Titles including The Hunger Games: The Ballad of Songbirds and Snakes, Borderlands, P.S. I Love You, The Princess Bride, Jackie Brown, and Prisoners have been made available to subscribers. Acclaimed series such as Mad Men, Weeds, Black Sails, Anger Management and the latest season of [&hellip;]
- [BBH India MD Himanshu Saxena Takes On President- North & East Role At Saatchi & Saatchi India & Propagate](https://marketingmind.in/bbh-india-md-himanshu-saxena-takes-on-president-north-east-role-at-saatchi-and-saatchi-india-and-propagate/): BBH India Managing Director, Himanshu Saxena, has taken on an expanded mandate as President- North and East for Saatchi and Saatchi India and Propagate. He has continued to lead BBH India nationally while being based in the Gurugram office. He has continued to report to Paritosh Srivastava, CEO of Saatchi and Saatchi India, BBH India and Propagate. The agencies have said the unified leadership structure has aimed to deliver integrated solutions and strengthen capabilities across markets. Himanshu has been supported by a leadership team that includes Hindol Purkayastha, EVP – North and East India, Nisheeth Srivastava, Senior Executive Creative Director, [&hellip;]
- [OnePlus Onboards Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, & Nitanshi Goel As Brand Ambassadors](https://marketingmind.in/oneplus-onboards-jasprit-bumrah-smriti-mandhana-jonathan-armaan-malik-kush-maini-nitanshi-goel-as-brand-ambassadors/): OnePlus, the global technology brand, today announced onboarding six of India’s most dynamic performers: Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as its brand ambassadors. With the partnership, OnePlus brings together six performers who reflect OnePlus-level performance to become the voice of OnePlus India. The campaign is kickstarted with a six-part ad film series that mirrors the balance of raw power and seamless control embodied by the OnePlus devices, including the OnePlus 15R, aligning with OnePlus’ Never Settle philosophy. Just as the devices push the boundaries of performance, design, and intelligent experience, each of these [&hellip;]
- [Millennial Achievers 2025: Shweta Kaushal Shapes Media With Growth, Insight & Innovation](https://marketingmind.in/millennial-achievers-twenty-twenty-five-shweta-kaushal-shapes-media-with-growth-insight-and-innovation/): The third edition of the Millennial Achievers Awards has once again recognised India’s most dynamic talent, celebrating individuals who are redefining standards, creating new opportunities, and shaping the future of advertising, marketing, media, and business. Among the 2025 winners is Shweta Kaushal, who has been awarded Silver for Women Achiever of the Year, a distinction that honours her impact, leadership, and contribution to India’s evolving digital ecosystem. Speaking to Marketing Mind, she reflected on what the recognition represents, the values that have guided her journey, and her vision for the next generation of creators and media entrepreneurs. Kaushal described the [&hellip;]
- [Sunny Side Up Bags Creative Mandate For William Penn’s Lapis Bard](https://marketingmind.in/sunny-side-up-bags-creative-mandate-for-william-penns-lapis-bard/): Sunny Side Up has been awarded the creative mandate for Lapis Bard, the luxury writing instruments and accessories brand from William Penn. The agency has been given responsibility for developing brand strategy, creative execution and integrated communication across platforms. The appointment has followed the company’s intent to strengthen the brand’s premium position and expand its market presence. The scope has included creative output, digital content and campaigns for product launches. Nikhil Ranjan, Managing Director, William Penn, commented on the selection, “Lapis Bard represents the pinnacle of craftsmanship and design within our portfolio. As we look to elevate its stature, we [&hellip;]
- [PhonePe’s Indus Appstore Partners With Motorola India](https://marketingmind.in/phonepes-indus-appstore-partners-with-motorola-india/): PhonePe’s Indus Appstore has entered into a partnership with Motorola India to enable the app marketplace to be available on Motorola devices in the country. The move has expanded the distribution of Indus Appstore and has offered Motorola users a personalised app discovery experience tailored for Indian audiences. The platform has been described as offering multiple language options and features such as video previews and voice search. Indus Appstore has aimed to reduce dependency on a single global distribution channel and has positioned itself as an alternative for developers in India. Priya M Narasimhan, Chief Business Officer, Indus Appstore expressed [&hellip;]
- [Raymond Appoints Rakesh Tiwary As Group CFO](https://marketingmind.in/raymond-appoints-rakesh-tiwary-as-group-cfo/): Raymond Group has announced a leadership transition with the appointment of Rakesh Tiwary as Group Chief Financial Officer, effective December 3, 2025. Amit Agarwal stepped down as Group CFO on December 2, 2025 and has moved full-time into the Lifestyle business. Tiwary has brought over 25 years of financial leadership experience across sectors including cement, airports, electricity, solar, steel, energy and oil. He has previously served as CFO at Adani Cement, Adani Airports, Adani Electricity and Adani Solar, after earlier roles at JSW Steel, Reliance Industries and Indian Oil Corporation. The company has stated that this leadership change has aligned [&hellip;]
- [Prasar Bharati Chairman Navneet Kumar Sehgal Resigns](https://marketingmind.in/prasar-bharati-chairman-navneet-kumar-sehgal-resigns/): The chairman of India’s public service broadcaster, Navneet Kumar Sehgal, has resigned from his post. The Information and Broadcasting Ministry has accepted his resignation under Section 7(6) of the Prasar Bharati (Broadcasting Corporation of India) Act, 1990. As per media reports, the resignation has been accepted by the ministry, ending Sehgal’s brief tenure at the helm of the public broadcaster. Sehgal, a 1988-batch retired Indian Administrative Service officer of the Uttar Pradesh cadre, had been appointed as the head of Prasar Bharati on March 16, 2024. He has brought to the role more than 35 years of leadership experience, having [&hellip;]
- [Reliance Retail Ventures Appoints Jeyandran Venugopal As President & CEO](https://marketingmind.in/reliance-retail-ventures-appoints-jeyandran-venugopal-as-president-and-ceo/): Reliance Industries has appointed Jeyandran Venugopal from Flipkart as the president and chief executive officer of Reliance Retail Ventures (RRVL), the holding company for the conglomerate’s retail business. The company has created this as a new role. As per media reports, an internal note sent by Isha Ambani, who spearheads the retail and consumer business of Reliance, has said that Venugopal will work closely with her and the leadership team of Reliance Retail under the guidance of Mukesh Ambani and Manoj Modi to strengthen the retail portfolio, accelerate omni-channel growth, and drive technical and operational excellence. Veteran group executive V [&hellip;]
- [AI-Enabled Services Adopted By More Than Half Of LS Digital Clients; Multi-Service Revenue Hits 40% : Prasad Shejale](https://marketingmind.in/ai-enabled-services-adopted-by-more-than-half-of-ls-digital-clients-multi-service-revenue-hits-forty-percent-prasad-shejale/): The year 2025 has been a defining one for India’s digital marketing ecosystem. Brands are increasingly seeking integrated solutions that combine creativity, data, technology, and customer experience to solve complex business challenges. LS Digital, led by Prasad Shejale, founder and CEO , has positioned itself at the forefront of this transformation. With over 1,200 employees across six specialised verticals including media, creatives, data, CX/EX, technology, and UI/UX, the group has executed more than 300 client engagements, demonstrating its scale, agility, and ability to deliver multi-dimensional solutions. Under Shejale’s guidance, LS Digital has strengthened its reputation as an integrated powerhouse with [&hellip;]
- [Millennial Achievers 2025: Dr Rakesh Gandla Redefines Entrepreneurship With Purpose & Innovation](https://marketingmind.in/millennial-achievers-twenty-twenty-five-dr-rakesh-gandla-redefines-entrepreneurship-with-purpose-and-innovation/): The third edition of Millennial Achievers has celebrated India’s brightest young leaders, and among them, Dr. Rakesh Gandla stands out for his clarity of purpose and conviction. Winning Gold for Entrepreneur of the Year has marked a defining moment for him, and the honour adds depth to an awards platform built to recognise next-gen talent that is shaping the future of marketing, media, business and innovation. As he shares his journey, his reflections bring forward the emotion, belief and responsibility behind building Kalories Nutra Solutions. Speaking about the significance of the recognition, he said, “Winning this award is more than [&hellip;]
- [Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power](https://marketingmind.in/stranger-things-season-five-the-final-chapter-that-turned-fan-suspense-into-marketing-power/): When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated rollout of teaser posters, official trailers, staggered episode releases, retail activations and licensed merchandise. This was not just another Netflix drop, it was a full-scale cultural event designed to appear across screens, stores, social media and conversations simultaneously. Created by Matt and Ross Duffer, Stranger Things Season 5 is produced by 21 Laps Entertainment for Netflix. The season stars Millie Bobby Brown as Eleven, Finn Wolfhard as Mike, Gaten Matarazzo as Dustin, Caleb McLaughlin as Lucas and Sadie Sink as Max, continuing the franchise’s [&hellip;]
- [MRSI Adopts ICC/ESOMAR 2025 Code, Tightens Ethics For An AI-driven Insights Industry](https://marketingmind.in/mrsi-adopts-icc-esomar-twenty-twenty-five-code-tightens-ethics-for-an-ai-driven-insights-industry/): The Market Research Society of India (MRSI) has announced the adoption of the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025. The updated Code has taken into account the growing use of AI, synthetic data, secondary data sources and the need for higher levels of trust in research and insights. MRSI has continued to uphold ethical standards and professional conduct across the industry through its member framework and the Professional Standards Committee (PSC), which has been responsible for overseeing adherence and disciplinary actions since 2020. The PSC has been chaired by Sathyamurthy Namakkal and supported [&hellip;]
- [Flam Appoints Arun Kumar Rajendran As AVP–Marketing](https://marketingmind.in/flam-appoints-arun-kumar-rajendran-as-avp-marketing/): Flam has appointed Arun Kumar Rajendran as its AVP of Marketing, marking a key addition to the AI infrastructure startup’s leadership team. He has taken charge of steering performance strategy and growth initiatives while strengthening the company’s presence across Indian and global markets. He has also overseen cross-functional alignment across sales, product and analytics, building a unified growth engine focused on consistency, measurement and long-term outcomes. Across his career, he has brought experience in performance marketing, digital campaigns, content systems, analytics, account management, presales and sales enablement. Prior to joining Flam, he has worked with Paytm, Flipkart and Razorpay, where [&hellip;]
- [Prada Buys Versace For $1.4 Billion To Relaunch Milan Rival](https://marketingmind.in/prada-buys-versace-for-one-point-four-billion-dollars-to-relaunch-milan-rival/): The Prada Group has closed the acquisition of its Milan fashion rival Versace in a $1.375 billion cash deal, bringing the brand renowned for its sexy, high-voltage silhouettes under the same umbrella as Prada’s “ugly chic” aesthetic and Miu Miu’s youth-focused appeal. The development has been aimed at reviving Versace’s performance following its middling post-pandemic phase under Capri Holdings. In the following update, it has been reported that the deal has been finalised after all regulatory clearances, as per media reports. Capri Holdings, the parent company of Michael Kors and Jimmy Choo, has said that proceeds from the sale will [&hellip;]
- [Bacardi India Names Goodies Narayanan As Director Marketing, India](https://marketingmind.in/bacardi-india-names-goodies-narayanan-as-director-marketing-india/): Bacardi India has appointed Goodies Narayanan as its Director of Marketing and CMO India, where she has been leading the company’s consumer and customer marketing mandate across its full portfolio, including Bacardi, Patrón, Dewar’s, Grey Goose, and Bombay Sapphire. In this role, she has been overseeing brand-building, category growth, and cultural strategy for the India market. She has posted the announcement on LinkedIn, sharing that she has joined Bacardi India Private Limited and has been leading all marketing teams across the organisation. In her post, she has expressed excitement about returning to brand-building after her stint in consumer-tech and has [&hellip;]
- [Top 10 Habits That Strengthen Family Wealth Year After Year](https://marketingmind.in/top-10-habits-that-strengthen-family-wealth-year-after-year/): How do families create wealth that endures across generations? The answer lies in developing and maintaining steady and disciplined habits for family wealth building. From consistent savings and smart investments to strategic planning, these practices lay a strong foundation that grows over time. With the right approach, financial security evolves into a lasting tradition. Let&#8217;s explore the habits for growing a family&#8217;s wealth and for keeping your wealth-building efforts strong. Why These Habits Matter for Lasting Family Wealth Habits form the backbone of financial strength. Unlike quick fixes, they create consistent progress that protects families during uncertainties and fuels growth [&hellip;]
- [India’s Gen Z Cohort Will Be A $2 Trillion Economy By 2035: Snap’s Ankit Goyle](https://marketingmind.in/indias-gen-z-cohort-will-be-a-two-trillion-dollar-economy-by-twenty-thirty-five-snaps-ankit-goyle/): Some campaigns are products of timing, and some are products of truth. Snap’s “Say It In A Snap” has been the latter, born from how an entire generation communicates. When Marketing Mind sat down with Ankit Goyle, Head of Marketing – India at Snap Inc., the starting point became instantly clear. “This generation is very visual. They express in visuals what they can’t in words,” Goyle said. He added that “Snapping is intrinsic to the generation, and we wanted to build on that.” For a campaign built on raw emotion, the choice to go wide, OOH, DOOH, print and digital, [&hellip;]

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