Top Sites>Marathon — Stop Defending Brand Spend. Scale It With Proof.

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# Marathon Data Co.

> Marathon is brand measurement software that connects brand-building actions to revenue impact. It is the only platform that measures how brand investment drives baseline revenue growth, makes paid media more efficient, and builds a competitive moat.

## What Marathon Does

Marathon measures the causal relationship between brand marketing activities and revenue. It tracks Brand Value — a proprietary metric that is a statistically significant leading indicator of Baseline Revenue growth. When Brand Value goes up, Baseline Revenue follows.

The platform ingests ad platform data, organic social, and revenue data. No pixel or engineering required. Setup takes minutes.

## Key Capabilities

- Brand Value measurement: Quantifies your brand's revenue impact over a 180-day window
- Geo-holdout incrementality testing: Causal proof of brand investment ROI, not model estimates
- Paid media optimization: Optimizes ads to brand ROI, not just clicks
- Organic social revenue tracking: Measures the dollar value behind every organic post
- Influencer ROI: Tracks long-term revenue lift from creator content
- Creative intelligence: Scores every asset for brand vs. performance impact

## Proven Results

Brands using Marathon have seen:
- 1.7x–2.4x incremental Brand ROAS from top-of-funnel campaigns
- 30% reduction in new customer CAC
- 4x profit increase after 6 weeks of brand-optimized spend

## AI Agent Team

Marathon is powered by six AI agents: Carl (Brand Model), Sally (Paid Media), Otto (Social Revenue), Isabel (Influencer ROI), Max (Creative Intel), and Gus (Incrementality). They share context and learn together.

## Pages

- [Home](https://www.marathondataco.com/)
- [Terms of Service](https://www.marathondataco.com/terms-of-service.html)
- [Privacy Policy](https://www.marathondataco.com/privacy-policy.html)
- [License Agreement](https://www.marathondataco.com/license-and-services-agreement.html)

## Contact

- Website: https://www.marathondataco.com
- App: https://app.marathondataco.com
- Email: p@marathondataco.com