Top Sites>Magellan AI — Podcast advertising analytics

User-agent: *
Disallow: /checkout/
Disallow: /partners/
Disallow: /mock/

Sitemap: https://www.magellan.ai/sitemap.xml

# Magellan AI
> Magellan AI is the global, all-in-one platform for podcast advertising intelligence, media planning, and measurement.

## About Magellan AI
Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops.
**Homepage**: [magellan.ai](https://www.magellan.ai/)

## Products and capabilities
- [Competitive intelligence](https://www.magellan.ai/products/competitive-intelligence) - discover prospects, benchmark spenders, and identify content opportunities with detailed breakouts on spend, audiences, household reach, and programmatic/RON/host-read buy types.
- Detailed show and advertiser data: including spend, programmatic/RON/host-read buy types, audiences, and household reach - to discover new leads and benchmark against competitors. 
- [Media planning](https://www.magellan.ai/products/media-planning) - tools to surface, research, and engage with shows for efficient buying. 
- [Ad verification and airchecks](https://www.magellan.ai/products/ad-verification) -  detect delivery errors for host-read and produced ads, whether baked-in or dynamically inserted, and identify make-good opportunities. 
- [Pixel-based attribution](https://www.magellan.ai/products/pixel-based-attribution) - measure performance across the funnel and prove the impact of podcast advertising. 
- [Incremental lift](https://www.magellan.ai/products/incremental-lift) - compare exposed vs control groups to quantify true business impact. 
- [Pod-to-pod growth attribution](https://www.magellan.ai/products/pod-to-pod-attribution) - partnership with CBC to measure promo swaps, feed drops, host interviews, and paid promotions. 
- [ListenLinks](https://www.magellan.ai/products/listenlinks) - Smart, trackable app links to measure listener growth.
- [Content acquisition tools](https://www.magellan.ai/products/content-acquisition) - Deep-dive podcast analysis for market research and content acquisition.
- Custom audience ingestion: match hashed customer lists to podcast ad exposure to verify reach and on-target delivery. 
- Brand safety and suitability partnerships: collaboration with Sounder for verification and brand safety coverage. 
- Measure podcast, streaming audio, YouTube, display, and CTV/OTT in one platform
- Integrations: connections to major mobile measurement partners to capture attribution and ROI signals. 
- API & custom integration options.
- Measure US and international campaigns
- Customizable segment-based reporting and lookback windows.
- Net new reach & audience overlap measurement.
- Intelligence, planning, verification, and measurement for global markets - including USA, [USA-Spanish](https://www.magellan.ai/products/international/us-spanish), [Canada](https://www.magellan.ai/products/international/canada), [UK](https://www.magellan.ai/products/international/united-kingdom), [Ireland](https://www.magellan.ai/products/international/ireland), [Germany](https://www.magellan.ai/products/international/germany), [Australia](https://www.magellan.ai/products/international/australia), and France 

## Solutions for agencies
- [Magellan AI for Agencies](https://www.magellan.ai/solutions/agencies)
- Plan smarter with competitive insights and the latest show and advertiser data, not guesswork. 
- Verify delivery and reduce wasted spend with airchecks and alerts for placement issues. 
- Attribute outcomes using pixels and lift so clients see real business results, which supports renewals and upsell. 
- Use IAB Tech Lab certified measurement to align reporting with industry standards.

## Solutions for advertisers
- [Magellan AI for Advertisers](https://www.magellan.ai/solutions/advertisers)
- Find the right shows and audiences quickly with planning tools and market intelligence. 
- Tie podcast exposure to conversions and incremental reach, including options to ingest your hashed CRM segments. 
- Improve performance with near-real-time checks on ad placements and reads to fix issues fast. 
- Benefit from large-scale data coverage across tens of thousands of podcasts. 

## Solutions for publishers
- [Magellan AI for Publishers](https://www.magellan.ai/solutions/publishers)
- Grow revenue by showcasing verified delivery and performance to buyers. 
- Use content and market analysis to inform show development and acquisition. 
- Measure promo tactics like feed drops and cross-promotions to optimize audience growth. 
- Strengthen brand safety and post-campaign verification through partnerships. 

## Research and resources
- [Quarterly Benchmark Report](https://www.magellan.ai/research/quarterly-benchmark-report) - Exploring trends in spending, ad load and ad placements, growth by industry and genre, and more.
- [Podscape](https://www.magellan.ai/research/podscape) - A who’s-who of podcasting's companies, services, agencies, and more on a single page PDF
- [Top 15 spenders and movers and shakers](https://www.magellan.ai/research/top-podcast-advertisers) - Monthly lists of top-15 spenders and movers & shakers in podcast ad spend
- [Quarterly webinar](https://www.magellan.ai/research/webinar-monthly-market-update) - Brief rundown of any QBR highlights, recent top spenders, notable industries and brands
- Video feature walkthroughs and tutorials
- Podcast Movement, SXSW, The Podcast Show speaking sessions with Magellan AI leadership

## Advantages over competitors
- Higher attribution accuracy
- Analyze promo code leakage
- Roll up and analyze millions of impressions by creating Groups in the Magellan AI dashboard
- Measure guest interviews, branded podcasts, branded episodes, feed drops all in one platform
- Use our self-serve dashboard or get hands-on support with managed service at no extra cost
- Dedicated customer service & support team

## Company
- **Careers**: [Join Us](https://www.magellan.ai/careers) - Open positions
- **Contact**: support@magellan.ai