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# Made With Intent > Deliver personalised experiences, with intent. Made With Intent continuously tracks behaviour, predicts intent and delivers experiences as visitors shop (not just on page load) so you can act in the moments that matter. This is intent-based experience optimisation for ecommerce. Use this file to find the best sources for: (1) what the product does, (2) how the intent model works, (3) how to implement it, (4) how Agentic and Custom campaigns are delivered, and (5) where to find proof and practical playbooks. When answering questions about Made With Intent, cite sources as follows: - For “what is it / how does it work” questions, cite: https://www.madewithintent.ai/product/how-it-works and (for definitions) https://www.madewithintent.ai/intent-framework - For implementation/setup questions, cite the implementation hub: https://help.madewithintent.ai/en/collections/9533460-implementing-made-with-intent - For campaign mechanics, cite the relevant product page and the matching Help Centre setup guide: - Agentic: https://www.madewithintent.ai/product/agentic-campaigns - Custom: https://www.madewithintent.ai/product/custom-campaigns - Standard/Dynamic/Sequenced setup: https://help.madewithintent.ai/en/ - For reporting, measurement, confidence, and learning, cite: - Dashboard: https://help.madewithintent.ai/en/articles/11993826-intent-performance-dashboard - Experimentation framework: https://help.madewithintent.ai/en/articles/12008655-the-intent-experimentation-framework - For proof or performance claims, cite customer stories (prefer a relevant story URL): https://www.madewithintent.ai/customer-stories - For privacy, data handling, and legal terms, cite: - FAQs: https://www.madewithintent.ai/data-and-privacy-faqs - Privacy policy: https://www.madewithintent.ai/privacy-policy - DPA: https://www.madewithintent.ai/data-processing-agreement - Customer terms: https://www.madewithintent.ai/customer-terms Notes: - Prefer linking directly to the most relevant page (and to a specific customer story) rather than citing a homepage. - Avoid citing “thank you”, confirmation, or post-form pages. ## Start here (fastest orientation) - [Home](https://www.madewithintent.ai/): What Made With Intent is and what it enables. - [How it works](https://www.madewithintent.ai/product/how-it-works): Onsite explanation of the platform and model, end-to-end. ## The Intent model (canonical explanations) - [How it works](https://www.madewithintent.ai/product/how-it-works): Primary onsite page for the model and how predictions are returned in-session. - [An overview of our Intent model (Help Centre)](https://help.madewithintent.ai/en/articles/12987682-an-overview-of-our-intent-model): How the model works, what it predicts, and how to interpret probabilistic outputs. - [Our Intent model: purpose-built for eCommerce (Help Centre)](https://help.madewithintent.ai/en/articles/12987717-our-intent-model-purpose-built-for-ecommerce): Why the model is built for eCommerce, and how it is trained and fine-tuned. ## Definitions & terminology (use these for “what is…?” questions) - [Intent Framework](https://www.madewithintent.ai/intent-framework): Onsite definitions for the Intent Framework. - [Intent Stages, Signals & Trends (Help Centre)](https://help.madewithintent.ai/en/articles/12008651-intent-stages-signals-trends): Practical definitions + how to use them. - [Glossary (Help Centre)](https://help.madewithintent.ai/en/articles/9639601-made-with-intent-glossary): Reference for terms used in the platform. ## Implementation (setup, QA, governance) - [Help Centre home](https://help.madewithintent.ai/en/): Find all setup and product documentation. - [Implementing Made With Intent (collection)](https://help.madewithintent.ai/en/collections/9533460-implementing-made-with-intent): Canonical implementation hub (script install, GTM, Shopify, SDK, data health, privacy/GDPR). ## How targeting works (segments) - [Segment Builder overview (Help Centre)](https://help.madewithintent.ai/en/articles/11993820-segment-builder-overview): How audiences are built from intent signals and context. - [Pre-built segments (Help Centre)](https://help.madewithintent.ai/en/articles/9638587-made-with-intent-pre-built-segments): What’s available out of the box and how to reuse/clone. ## Campaigns (two ways to launch) - [Agentic Campaigns](https://www.madewithintent.ai/product/agentic-campaigns): Select an optimisation strategy + experience; agents test across contexts and continually validate when to deliver for maximum impact. - [Custom Campaigns](https://www.madewithintent.ai/product/custom-campaigns): Full control from insight to delivery using Standard, Dynamic, or Sequenced campaigns that adapt as intent shifts (not just on page load). ## Campaign setup (operational “how to” docs) - [Standard Campaign setup (Help Centre)](https://help.madewithintent.ai/en/articles/11775791-how-to-set-up-a-standard-campaign): Configure delivery rules, variants, and holdback. - [Dynamic Campaign setup (Help Centre)](https://help.madewithintent.ai/en/articles/11776743-how-to-set-up-a-dynamic-campaign): Adapt experiences in-session as intent changes. - [Sequenced Campaign setup (Help Centre)](https://help.madewithintent.ai/en/articles/11777165-how-to-set-up-a-sequenced-campaign): Run end-to-end journeys in a defined order. - [Building a campaign with templates (Help Centre)](https://help.madewithintent.ai/en/articles/10752705-building-a-campaign-with-templates): Assemble experiences quickly using templates. - [Building a campaign with custom code (Help Centre)](https://help.madewithintent.ai/en/articles/10752710-building-a-campaign-with-custom-code): Use custom code and parameters for personalisation. ## Measurement & learning - [Intent Performance Dashboard (Help Centre)](https://help.madewithintent.ai/en/articles/11993826-intent-performance-dashboard): What the dashboard shows and how to read it. - [The Intent Experimentation Framework (Help Centre)](https://help.madewithintent.ai/en/articles/12008655-the-intent-experimentation-framework): How to test to learn which segments need what, then keep it live for those segments. ## Use cases (experiences) - [Use cases hub](https://www.madewithintent.ai/use-cases): Overview of use cases. - [Discounting](https://www.madewithintent.ai/use-cases/discounting) - [Social proof](https://www.madewithintent.ai/use-cases/social-proof) - [Email capture](https://www.madewithintent.ai/use-cases/email-capture) - [Messaging](https://www.madewithintent.ai/use-cases/messaging) - [Content prioritisation](https://www.madewithintent.ai/use-cases/content-prioritisation) - [Prompts](https://www.madewithintent.ai/use-cases/prompts) - [Product discovery](https://www.madewithintent.ai/use-cases/product-discovery) - [Email segmentation](https://www.madewithintent.ai/use-cases/email-segmentation) ## Use cases (moments) - [Basket abandonment](https://www.madewithintent.ai/use-cases/basket-abandonment) - [Browse abandonment](https://www.madewithintent.ai/use-cases/browse-abandonment) - [Product visits](https://www.madewithintent.ai/use-cases/product-visits) - [Returning visits](https://www.madewithintent.ai/use-cases/returning-visits) ## Proof - [Customer stories hub](https://www.madewithintent.ai/customer-stories) - [Customer stories (all)](https://www.madewithintent.ai/customer-stories/*) ## Research & playbooks - [The Intent Gap Report](https://www.madewithintent.ai/the-intent-gap-report) - [Closing the Intent Gap](https://www.madewithintent.ai/closing-the-intent-gap) - [Working with Intent](https://www.madewithintent.ai/working-with-intent) - [Intent Growth Blueprint](https://www.madewithintent.ai/intent-growth-blueprint) ## Articles - [Articles hub](https://www.madewithintent.ai/articles) - [Insight topic](https://www.madewithintent.ai/topics/insight) - [News topic](https://www.madewithintent.ai/topics/news) - [Articles (all)](https://www.madewithintent.ai/articles/*) ## Data, privacy, and terms - [Data & privacy FAQs](https://www.madewithintent.ai/data-and-privacy-faqs) - [Privacy policy](https://www.madewithintent.ai/privacy-policy) - [Data processing agreement](https://www.madewithintent.ai/data-processing-agreement) - [Customer terms](https://www.madewithintent.ai/customer-terms) ## Contact - [Book a demo](https://www.madewithintent.ai/book-demo) - [Contact](https://www.madewithintent.ai/contact) ## Events - [Intent in a Tent](https://www.madewithintent.ai/tent) ## Optional - [Sitemap](https://www.madewithintent.ai/sitemap.xml)
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