Top Sites>LLinqia – Influencer Marketing, Elevated

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# Linqia

Influencer Marketing, Elevated

## Sitemaps

- [XML Sitemap](https://www.linqia.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Resources](https://www.linqia.com/insights/) - Linqia shares influencer marketing insights, including industry trends, company news, measurement and ROI, tips, and how-tos.

## Pages

- [Home](https://www.linqia.com/) - Linqia is the leading influencer marketing platform that delivers guaranteed influencer ROI for the enterprise. Linqia’s unique combination of strategy and technology provides the world’s largest brands and their agencies with seamless execution.
- [About Linqia](https://www.linqia.com/about-us/) - Linqia is a full-service, tech-enabled platform that handles influencer marketing campaigns for the world’s leading brands. Learn more.
- [2026 State of Influencer Marketing](https://www.linqia.com/2026-state-of-influencer-marketing/) - 2026 STATE OF INFLUENCER MARKETING REPORT Our 2026 State of Influencer Marketing survey, which captured responses from over 200 enterprise marketers, highlights how brands and agencies are investing in, strategizing, and measuring success in influencer marketing. Report Highlights: Creator Content is Everywhere: 100% of marketers repurpose influencer content beyond the creator’s wall, with 81% saying
- [Press & Latest News](https://www.linqia.com/press-news/) - Press & Latest News Our latest headlines, announcements, and product updates. For inquiries, please contact us at press@linqia.com
- [Careers](https://www.linqia.com/careers/) - Linqia is a community of smart and passionate people looking to make a big impact in the influencer marketing industry. Check out our open positions.
- [Linqia AI](https://www.linqia.com/linqia-ai/) - Linqia’s AI suite is designed to help brands and agencies plan smarter, move faster, and drive stronger results at every stage of the influencer marketing journey. From identifying the right creators to generating briefs, optimizing creative, and analyzing performance, our tools work together inside the Resonate platform to make influencer marketing more efficient and effective.
- [Cannes 2025 Request](https://www.linqia.com/cannes-2025-request/) - Thank You! We'll be in touch soon to set up time to connect in Cannes. In the meantime, here are some free resources for you to check out on influencer marketing! Recent News
- [Agencies](https://www.linqia.com/agencies/) - Win and keep more clients with Linqia's best-in-class influencer marketing technology and expertise. Learn more.
- [Marketing Platform](https://www.linqia.com/resonate-influencer-marketing-platform/) - Linqia's Influencer Marketing Platform, Resonate, is built for business impact. Leverage this predictive-technology powerhouse for your next influencer program.
- [Contact Sales](https://www.linqia.com/contact-sales/) - We Find Your Audience & Drive Results Take 30 minutes to learn how Linqia can custom design your next influencer marketing program. Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled solution that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale.
- [Starfish](https://www.linqia.com/starfish/) - Meet Linqia, a big brand born from a humble, blue starfish. We are the heart and soul of the influencer economy and the perfect collaborative partner.
- [How We Measure](https://www.linqia.com/how-we-measure/) - At Linqia, influencer marketing measurement isn’t an afterthought, it’s our mantra. Our methodology weaves measurement through the entire process. Learn more.
- [Managed Services](https://www.linqia.com/managed-services/) - Our dedicated team of experts provides guidance and assistance at each step of the process so your influencer investment delivers exceptional results.
- [What We Do](https://www.linqia.com/what-we-do/) - Linqia leverages both science and storytelling to activate influencer programs at scale. You don't just get great results; you get a campaign to remember.
- [Why Linqia](https://www.linqia.com/why-linqia/) - Linqia is a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale.
- [Under the Influence](https://www.linqia.com/under-the-influence-episodes/) - Linqia Expert Series Under the Influence Tune into Linqia's "Under the Influence" webinar series for expert insights on crafting creator partnerships that drive consumer engagement. Learn actionable strategies, industry secrets, and the power of influence to uplevel your brand's influencer marketing game. Episodes
- [Creator](https://www.linqia.com/creator/) - Creativity deserves compensation. If you make content for the love of the human connection, use your platform to make people think, feel, and learn—with Linqia.
- [Creator Ads](https://www.linqia.com/creator-ads/) - With creator content proving to outperform brand content by 2.7X - 4X (per our latest Linqia split test), it’s no wonder that brands are realizing the power of using creator content everywhere! If you'd like to learn more about how Linqia can take your brand's creator content to every screen and channel, just fill out
- [Case Studies](https://www.linqia.com/case-studies/) - Linqia leverages science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence.
- [Partner](https://www.linqia.com/partner/) - Take your influencer marketing programs to the next level. Linqia has everything covered from music rights to advanced measurement. Learn more.
- [Home - Test New Wave](https://www.linqia.com/home-test-new-wave/) - INFLUENCER MARKETING IS CHAOTIC. We Bring the Calm. Why linqia REQUEST A DEMO We remove the stress and guesswork from influencer marketing and help you execute a successful strategy from start to scale. $2B Products Added to Cart 9.2 Customer Satisfaction (NPS) 650+ Brand Partnerships A platform built for business impact Creative strategy informed by
- [Privacy Policy](https://www.linqia.com/privacy-policy/) - Linqia is committed to protecting the privacy of those in our influencer marketing programs. We do not share personal data with third parties or non-affiliated companies.
- [Diverse Voices](https://www.linqia.com/diverse-voices/) - Influencer marketing catalyzes the most powerful components of our human experience. Learn more about Linqia's commitment to diversity in influencer marketing.
- [Top Marketing Voices](https://www.linqia.com/top-marketing-voices/) - Celebrating the Top Voices in Marketing We want to know your favorite sources for marketing education and inspiration. Share your favorite podcasts, newsletters, and marketers on social media so we can celebrate the top voices shaping our industry. It takes less than 3 minutes to share your picks, and you'll be entered to win a
- [Thank You - Behind the Influence](https://www.linqia.com/thank-you-behind-the-influence/) - Thank You! We'll be in touch with your registration confirmation, space permitting. We're looking forward to meeting with you! Recent News
- [ProcureCon](https://www.linqia.com/procurecon/) - Private Dinner Experience ProcureCon Dinner with Linqia Join us for a private dinner in Los Angeles to hear about how to best work with influencers. *Limited seating, invite only. Tuesday, November 19, 2024 Location: Leña at Sendero, 900 W Olympic Blvd, Los Angeles, CA 90015 Time: 7:00pm
- [Thank You - Under the Influence](https://www.linqia.com/thank-you-under-the-influence/) - Thank You! You'll be the first to know about upcoming Under the Influence episodes. In the meantime, here are some free resources on influencer marketing! Recent News
- [Subscribe to Email](https://www.linqia.com/subscribe/) - Stay in the loop. Get the latest insights delivered to your inbox! Recent News
- [Contact Linqia - Partner Program](https://www.linqia.com/contact-linqia/) - Linqia Partner Program
- [2025 soim](https://www.linqia.com/2025-soim/) - 2025 STATE OF INFLUENCER MARKETING REPORT Budgets rise, the looming TikTok ban doesn’t scare most, CGC becomes the norm, and AOR partnerships soar. We surveyed 200 US enterprise marketers, this report highlights how brands & agencies are investing, strategizing, & measuring success in influencer marketing. Report Highlights: 66% of respondents said the potential ban has
- [RFP](https://www.linqia.com/rfp/) - The Ultimate Influencer Marketing RFP Guide Need the ultimate guide to running an influencer marketing RFP? We have you covered. Just fill out the form below to download your copy!
- [The Ultimate Influencer Marketing RFP Guide](https://www.linqia.com/the-ultimate-influencer-marketing-rfp-guide/) - The Ultimate Influencer Marketing RFP Guide Need the ultimate guide to running an influencer marketing RFP? We have you covered. Just fill out the form below to download your copy!
- [Linqia Education Sessions](https://www.linqia.com/linqia-education-sessions/) - INFLUENCER MARKETING 101, 201, & 301 EDUCATION SERIES Are you ready to unlock the power of creators in your marketing strategy? We offer three education sessions designed to equip you with everything you need to know about creator marketing based on your team's level of expertise, from the core principles to advanced optimization techniques. If
- [Thank You -  Linqia Partnerships](https://www.linqia.com/thank-you-partnerships-linqia/) - Thank You! We’ll be in touch soon to set up a time to chat. In the meantime, here are some free resources for you to check out on influencer marketing! Recent News
- [Linqia + Clinch](https://www.linqia.com/linqia-clinch/) - Clinch and Linqia Bring Creator Content to Omnichannel Ads in Industry-First Offering Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels Create, scale, and optimize creator content across media channels, including programmatic display, online video, connected TV (CTV), and digital out-of-home (DOOH). Prevent creative fatigue and
- [Olympic Influencer Partnerships](https://www.linqia.com/olympic-influencer-partnerships/) - The Olympics are fast approaching! Don't let complex athlete engagement rules slow you down. Fill out the form to download our Rule 40 guide on how brands can make sense of Olympic athlete partnership rules. Guide Highlights: Get Permission: Non-sponsor brands need pre-approval for "Generic Advertising" with athletes. Trademark Restrictions: Don't use Olympic trademarks like logos, mascots,
- [Behind the Influence](https://www.linqia.com/behind-the-influence/) - VIP Dinner Experience Behind the Influence Join us for a private “Behind the Influence” dinner in San Francisco with special guests Natalie Marshall (@corporatenatalie), Humphrey Yang (@humphreytalks), and Kristen Hollingshaus (@hauskris), to hear about what it takes to build and sustain a social following, and how to best work with creators.*Limited seating, reserved for brand
- [Contact Sales](https://www.linqia.com/contact-sales-2/) - We Find Your Audience & Drive Results Take 30 minutes to learn how Linqia can custom design your next influencer marketing program. Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled solution that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale.
- [News](https://www.linqia.com/news-press/) - Keep up with Linqia's latest headlines, company announcements, and product updates around influencer marketing and beyond.
- [Diverse Voices](https://www.linqia.com/diverse-voices-1/) - Linqia is committed to amplifying our influencer's diverse voices to support diversity and inclusion in the influencer marketing industry.
- [Resonate](https://www.linqia.com/resonate-platform/) - Resonate is the best discovery & insights platform in influencer marketing. Search across 500,000 influencers in the US & Canada with keywords, categories and filters.
- [LINQIA, INC. ADDENDUM TO THE AAAA/IAB STANDARD TERMS AND CONDITIONS](https://www.linqia.com/linqia-addendum-aaaa-iab-standard-terms/) - LINQIA, INC. ADDENDUM TO THE AAAA/IAB STANDARD TERMS AND CONDITIONS FOR INTERNET ADVERTISING FOR MEDIA BUYS ONE YEAR OR LESS VERSION 3.0 This Addendum to the AAAA/IAB STANDARD TERMS AND CONDITIONS FOR INTERNET ADVERTISING FOR MEDIA BUYS ONE YEAR OR LESS VERSION 3.0 (the "IAB Terms and Conditions") is entered into and is effective concurrently

## News

- [Linqia Kicks Off Awards Season with Multiple Nominations for Standout Creator-Led Campaigns](https://www.linqia.com/news/linqia-kicks-off-awards-season-with-multiple-nominations-for-standout-creator-led-campaigns/) - San Francisco, CA, April 2026. Linqia, the leading independent influencer marketing agency in the US, announced a series of prestigious industry award nominations, recognizing its innovative, creator-led campaigns across food, beverage, and retail brands. Linqia has been nominated in three categories at the Shorty Awards, underscoring the company’s continued leadership in driving impactful, culturally relevant

## Insights

- [How Creator Content Boosts AEO](https://www.linqia.com/insights/how-creator-content-boosts-aeo/) - AEO Who? Move over, SEO, there’s a new sheriff in town. That sheriff is the formidable AEO and it’s taking over as a driving force in consumer brand discovery and decision-making. So… what is AEO, exactly? Like SEO, which stands for Search Engine Optimization, AEO is Answer Engine Optimization. As more people turn to AI
- [Culture Creators: Emily Tumminia](https://www.linqia.com/insights/culture-creators-emily-tumminia/) - Is authenticity a bad word? In our industry, sometimes it feels like it. “Authentic” is so often used to describe a brand's campaign success that it's almost lost its meaning and become a harbinger of its antithesis. So then… How do brands prove it? Emily Tumminia from The Magnum Ice Cream Company is unafraid. She
- [Culture Creators: Rachel Lambo](https://www.linqia.com/insights/culture-creators-cutting-through-the-noise-and-building-always-on-influencer-marketing-with-rachel-lambo/) - Cutting Through the Noise and Building Always-On Influencer Marketing with Rachel Lambo In a world where consumers are inundated with 12-step skincare routines, viral TikTok trends, and an endless scroll of product recommendations, standing out requires more than just a big budget. It requires clarity. In this episode of Culture Creators, Liz Griffin, Senior Brand
- [Culture Creators: Tori Poole](https://www.linqia.com/insights/culture-creators-tori-poole/) - Brand Love, Creator Trust, and Playing the Long Game at Cracker Barrel In the latest installment of Linqia’s Culture Creators series, Liz Griffin, Senior Brand Partner at Linqia, sat down with Tori Poole, Senior Director of Brand Engagement at Cracker Barrel, for a wide‑ranging conversation on cultural relevance, creators, fandom, and what it really takes
- [12 Stories of Social That Defined 2025](https://www.linqia.com/insights/12-stories-of-social-that-defined-2025/) - In the spirit of the 12 Days of Christmas, we’re back with another festive edition of 12 Stories of Social, spotlighting the trends, shifts, and moments that defined the creator economy in 2025. This year delivered no shortage of plot twists: between creator empires, algorithm shakeups, social commerce, and streaming domination there’s a lot to
- [Why Social First Brands Are Winning](https://www.linqia.com/insights/why-social-first-brands-are-winning/) - These days social is the primary catalyst of culture, and culture determines a brand’s relevance. Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers. But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just
- [How Travel Marketers Work with Creators](https://www.linqia.com/insights/how-travel-marketers-work-with-creators/) - Want more updates? Subscribe to our newsletter at www.linqia.com/subscribe to never miss what's new in influencer marketing and social media.
- [20 Black Content Creators and Influencers to Follow](https://www.linqia.com/insights/20-black-content-creators-and-influencers-to-follow/) - We believe our social feeds should be more representative of the country, and wanted to provide a place to help amplify the voices of some of our favorite Black influencers.
- [20 Hispanic Influencers to Follow Today!](https://www.linqia.com/insights/20-hispanic-influencers-to-follow/) - 20 Hispanic Influencers to Follow Today Happy Hispanic Heritage Month! To celebrate diversity and inclusion, we're featuring 20 of our favorite Hispanic influencers that you should follow today. At Linqia, we support diversity in influencer marketing and believe that every campaign should include diversity. Enjoy the list and show these influencers some love! The Dressy
- [Meet Marco AI](https://www.linqia.com/insights/meet-marco-ai/) - AI is becoming an everyday creative partner, and we’re taking that partnership to the next level with the launch of Marco AI, a conversational virtual assistant built to help marketers plan, execute, and analyze influencer campaigns. Continuing to carry the name of Linqia’s beloved starfish mascot, Marco AI lives inside the company’s proprietary platform, Resonate,
- [The Best Influencer Marketing Agencies for TikTok](https://www.linqia.com/insights/the-best-influencer-marketing-agencies-for-tiktok/) - TikTok has transformed influencer marketing with its short‑form, high‑impact video format. Brands leveraging TikTok can unlock exponential visibility, authentic engagement, and cultural resonance—particularly when creators capture attention in under 60 seconds. Its fast-paced algorithm rewards creativity, urgency, and connection in ways that traditional platforms don’t. Given TikTok’s unique dynamics—from trend cycles to sound-driven hooks and
- [Influencer Marketing Levels Up in Q3](https://www.linqia.com/insights/influencer-marketing-levels-up-in-q3/) - On the heels of our 2026 State of Influencer Marketing Report, we took a closer look at Linqia’s own campaign data from Q3 2024 vs. Q3 2025. The results tell a clear story: creators are building the future of marketing. The Numbers Tell the Story 💥 70% more influencer campaigns YoY — Brands are investing
- [The Best Influencer Marketing Agencies for Instagram](https://www.linqia.com/insights/the-best-influencer-marketing-agencies-for-instagram/) - Influencer marketing continues to be one of the most effective ways for brands to reach engaged, targeted audiences, and Instagram remains at the center of that ecosystem. With its emphasis on visual storytelling, community building, and high engagement across formats like Stories, Reels, and in-feed posts, Instagram is uniquely suited for creator-driven content that drives
- [Top 8 Influencer Marketing Agencies for Consumer Packaged Goods (CPG) in the U.S.](https://www.linqia.com/insights/top-8-influencer-marketing-agencies-for-consumer-packaged-goods-cpg-in-the-u-s/) - What is Influencer Marketing in CPG? Consumer Packaged Goods (CPG) brands face a unique challenge: standing out in a crowded market of everyday essentials—from snacks and beverages to personal care and household products. Influencer marketing has become a key strategy to reach consumers where they spend time—on social media and digital platforms—with authentic, engaging stories
- [Top 10 U.S. Influencer Marketing Agencies for Pharma & Healthcare](https://www.linqia.com/insights/top-10-u-s-influencer-marketing-agencies-for-pharma-healthcare/) - Pharmaceutical and healthcare influencer marketing focuses on partnering with credible voices—doctors, pharmacists, medical researchers, patient advocates, and wellness experts—to communicate accurate, compliant health messages. Campaigns may address treatment education, treatment adherence, vaccine awareness, or OTC wellness products. Unlike consumer marketing, pharma campaigns must navigate strict regulations, including FDA and HIPAA guidelines while maintaining medical accuracy
- [Reach Students with Linqia’s Campus Offering](https://www.linqia.com/insights/reach-students-with-linqias-campus-offering/) - College students represent a powerful consumer group, who turn to trusted influencers to see the latest products or trends. To help our customers reach this coveted audience, we launched Linqia Campus—a solution designed to tap into influential college creators across the country. Amplifying College Voices We believe that connecting with college-aged audiences is critical for
- [The Next Era of Influencer Marketing](https://www.linqia.com/insights/the-next-era-of-influencer-marketing/) - Influencer marketing isn’t just growing, it’s maturing. Linqia’s newly released 2026 State of Influencer Marketing Report reveals a fast-evolving industry that’s moving from experimental campaigns to essential, full-funnel strategies. Based on insights from over 200 enterprise marketers, the report shows that budgets are up, AI adoption is accelerating, creator content continues to outperform brand assets,
- [Top 10 U.S. Automotive Influencer Marketing Agencies](https://www.linqia.com/insights/top-10-u-s-automotive-influencer-marketing-agencies/) - What Is Automotive Influencer Marketing? Automotive influencer marketing taps into the credibility and engagement of creators, like car reviewers on YouTube, modders on TikTok, or lifestyle influencers on Instagram—to tell stories about driving, ownership, modifications, and lifestyle. Influencers test vehicles, showcase dealership experiences, and share DIY upgrades, helping consumers navigate complex buying decisions. Studies show
- [The Top 10 Influencer Marketing Platforms in 2025: An Objective Review](https://www.linqia.com/insights/the-top-10-influencer-marketing-platforms-in-2025-an-objective-review/) - Influencer marketing continues to be a key strategy for brands to connect authentically with audiences on platforms like Instagram, TikTok, YouTube, and more. As the landscape grows more complex, brands need tools that help them find the right influencers, manage campaigns, and measure real results efficiently. With many options available, it’s important to evaluate influencer
- [Top 10 U.S. Influencer Marketing Agencies](https://www.linqia.com/insights/top-10-u-s-influencer-marketing-agencies/) - What is Influencer Marketing? Influencer marketing harnesses the authority and creativity of individuals who have built engaged audiences on platforms like Instagram, TikTok, YouTube, and Twitch. Instead of interrupting consumers with traditional ads, brands lean on trusted voices that resonate with specific audiences. This strategy is rooted in authenticity—when influencers share personal endorsements or lifestyle
- [Culture Creators: Carmela Luzzi](https://www.linqia.com/insights/culture-creators-carmela-luzzi/) - How Viator is Using Influencer Marketing to Build a Household Name in Travel From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator (a TripAdvisor company), she’s on a mission to transform the travel experiences platform into a
- [Culture Creators: Heike Young](https://www.linqia.com/insights/culture-creators-heike-young/) - How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce before joining Microsoft, Heike brings a unique perspective as both a seasoned marketer and an active creator herself.
- [Culture Creators: Lexie Barnhorn](https://www.linqia.com/insights/culture-creators-lexie-barnhorn/) - How Anthropic’s Lexie Barnhorn Is Using Creator Marketing to Humanize AI and Fuel B2B Growth We sat down with Lexie Barnhorn, Head of Influencer at Anthropic, live from The Female Quotient Equality Lounge in Cannes. In Lexie’s world, creator marketing isn’t just for lifestyle brands—it’s essential for building trust in complex, technical categories. With a
- [Culture Creators: Amy Powell](https://www.linqia.com/insights/culture-creators-amy-powell/) - Why VICE Studios' Amy Powell Is Betting on Big Swings and Real Stories We sat down with Amy Powell, President of VICE Studios, for our Culture Creators Series. With a storied career spanning Sony, Paramount, and Amazon, Powell recently stepped into her new role at VICE, just a week before our conversation. Known for producing
- [Culture Creators: Jasmine Taylor](https://www.linqia.com/insights/culture-creators-jasmine-taylor/) - How Instacart Uses Grocery Data and Influencers to Stay Culturally Relevant Jasmine Taylor, VP of Brand Marketing at Instacart, has led brand strategy at companies like Uber, LinkedIn, and American Express. Now, she’s transforming Instacart into more than just a delivery app—positioning it as a cultural brand that shows up in the moments that matter
- [Culture Creators: Kelly Kavanagh](https://www.linqia.com/insights/culture-creators-kelly-kavanagh/) - How Haleon Keeps Health Brands Human in a Fragmented Media Landscape We sat down with Kelly Kavanagh, U.S. Integrated Marketing & Media Lead at Haleon, home to powerhouse brands like Advil, Tums, Flonase, and Centrum. In a space where consumer trust is shifting and regulations run deep, Kelly is focused on connecting the dots between
- [Culture Creators: Alyson Griffin](https://www.linqia.com/insights/culture-creators-alyson-griffin/) - How State Farm is Using Creators to Stay Culturally Relevant We sat down with Alyson Griffin, Head of Marketing at State Farm, for our Culture Creators Series. The brand is more than 100 years old and has no awareness problem, but like many legacy companies, it faces a new challenge: relevance. Alyson, who spent her
- [How to Use Narrative Mapping to Test Messaging in Influencer Marketing](https://www.linqia.com/insights/influencer-marketing-narrative-mapping/) - Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The volume of content creators are producing allows for a level of testing that was typically reserved for qualitative research and one-way glass interviews. Enter the process of narrative mapping, which not only helps shape content strategy but also provides highly valuable
- [Culture Creators: Sophie Kelly](https://www.linqia.com/insights/culture-creators-sophie-kelly/) - How Diageo Is Building Global Brands Through Co-Creation, Culture, and Community We sat down with Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo. She’s known for building powerhouse brands like Don Julio and Casamigos, yet still brings a refreshingly real, culturally grounded approach to global marketing. You’ve built iconic spirits brands. What’s your
- [Culture Creators: An Interview Series](https://www.linqia.com/insights/culture-creators/) - What does it take to keep a brand culturally relevant today? That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable brands. Each episode covers topics ranging from how to balance mass-market reach with niche community relevance, to what it
- [Marketing at the Speed of Culture ](https://www.linqia.com/insights/marketing-at-the-speed-of-culture/) - Culture doesn’t sit still, and marketers can’t afford to either. Relevance today isn’t just about reacting quickly; it’s about showing up with purpose, leading with insight, and making real impact. The Female Quotient once again brought together a powerhouse panel of influential women at Cannes to explore how today’s most effective marketers are navigating cultural Culture doesn’t sit still, and marketers can’t afford to either. Relevance today isn’t just about reacting quickly; it’s about showing up with purpose, leading with insight, and making real impact. The Female Quotient once again brought together a powerhouse panel of influential women at Cannes to explore how today’s most effective marketers are navigating cultural
- [DECODING INFLUENCE: WOMEN ARCHITECTING INFLUENCER SUCCESS](https://www.linqia.com/insights/decoding-influence-women-architecting-influencer-success/) - A powerhouse panel of women marketing leaders took the stage at the Female Quotient Lounge at Cannes to explore how influencer marketing is evolving, and how top brands are evolving with it. Moderated by Maria Sipka, Co-Founder and EVP at Linqia, the conversation featured insights from Alia Kemet (CMO, Shipt), Tabata Gomez (CMO, McCormick &
- [Meet the Women Redefining Influencer Marketing](https://www.linqia.com/insights/meet-the-women-redefining-influencer-marketing/) - Influencer marketing has come from being an afterthought to a critical part of a marketing strategy. Many brands have found incredible success by launching new products with influencers, or incorporating influencers into their traditional marketing activations across TV commercials or billboards. But let’s be real: despite its undeniable power to drive engagement, cultural relevance, and
- [Bringing Creator Activations IRL](https://www.linqia.com/insights/bringing-creator-activations-irl/) - In an age where consumers are seeking authentic, immersive experiences, we’re helping brands bring their creator activations from the screen to “IRL” (in real life). By blending live events with seamless content capture, our production capabilities help brands activate in-person experiences and connect with their audiences. Why Do In-Person Creator Activations Matter? As digital takes
- [The State of Influencer Marketing 2023](https://www.linqia.com/insights/the-state-of-influencer-marketing-2023/) - Budgets are increasing, strategies are evolving, and influencer content is being used everywhere. In the 2023 survey, we focused on how enterprise marketers are spending their influencer marketing dollars, how they are measuring success, and what results they are finding. Over 250 enterprise marketers and agency professionals participated in the survey across a variety of
- [Year-over-Year Influencer Marketing Trends](https://www.linqia.com/insights/year-over-year-influencer-marketing-trends/) - Influencer marketing has become the cornerstone of many successful brand strategies—just look at how brands are using creators to keep their Big Game campaigns alive well past game day. With social media constantly shifting, it’s important to track trends over time to gain a full picture of what’s changing, where marketers are spending their budgets,
- [How the Reels Algorithm Really Works ](https://www.linqia.com/insights/how-the-reels-algorithm-really-works/) - Instagram just provided a look under the hood on how their Reels algorithm works, and it’s a call to go back to the fundamentals of content creation.
- [Linqia Unveils Creator Intelligence](https://www.linqia.com/insights/linqia-unveils-creator-intelligence/) - As influencer marketing continues to grow, brands are facing two major challenges: accurately measuring return on investment (ROI) and selecting the right creators for their campaigns.
- [Top 5 Influencer Brand Partnerships of 2024 ](https://www.linqia.com/insights/top-5-influencer-brand-partnerships-of-2024/) - 2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood out this year. 1). CeraVe and and Michael Cera: CeraVe’s viral Super Bowl campaign posed the playful question of whether Michael
- [TikTok Ban Looms, What’s Next for Brands?](https://www.linqia.com/insights/tiktok-ban/) - On December 6, the DC Circuit Court of Appeals ruled to uphold the TikTok ban. Three days later on December 9, TikTok filed an emergency motion for an injunction to stop the ban from taking effect (which would happen on January 19, 2025) until the company’s appeal is heard by the US Supreme Court. For
- [November 2024 Influencer Marketing Roundup](https://www.linqia.com/insights/november-2024-influencer-marketing-roundup/) - November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi's book with scripted dramas, to Spotify making moves to be a more legitimate player
- [3 Influencer Marketing Trends in 2025](https://www.linqia.com/insights/3-influencer-marketing-trends-in-2025/) - With constant changes to social media algorithms, new platforms popping up, and consumers changing the way they search and interact online, here are the three trends to consider for next year.
- [Holiday Influencer Marketing Done Right](https://www.linqia.com/insights/holiday-influencer-marketing-done-right/) - The holiday season is a great time for brands to connect with audiences, but it can also be one of the most challenging due to ad over saturation. Enter influencer marketing—the best way to combine authenticity and storytelling to stand out during the holidays! We’ve rounded up some standout holiday influencer campaigns from previous years
- [It’s All About the Sauce](https://www.linqia.com/insights/mccormick-influencer-its-all-about-the-sauce/) - How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity
- [Influencer Strategies for Black Friday](https://www.linqia.com/insights/influencer-strategies-for-black-friday/) - How to Utilize Influencers for Your Black Friday Marketing Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already gearing up for the biggest shopping event of the year. Marketers often spend months planning campaigns to draw in customers,
- [Measuring the Real Impact of Influencer Marketing](https://www.linqia.com/insights/measuring-the-real-impact-of-influencer-marketing/) - At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing.
- [Alcohol & Advertising on TikTok](https://www.linqia.com/insights/alcohol-advertising-on-tiktok/) - TikTok recently announced that alcohol brands can now execute paid ads, opening up valuable opportunities for influencer collaborations with alcohol brands.
- [How VFX brings Brands to Life on Social](https://www.linqia.com/insights/vfx-creator-network/) - One of our favorite VFX campaigns was in partnership with Bona, who offer products and experiences that are innovative, sustainable, and bring out the beauty in all types of flooring. In their recent “scentportation” campaign, VFX creators used scented floor cleaners to “transport” to beautiful and fantastical locations. The campaign drove an impressive 99.5% upper
- [How to Win on TikTok  at NeueHouse Los Angeles](https://www.linqia.com/insights/how-to-win-on-tiktok-at-neuehouse-los-angeles/) - On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕ Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways: 1️⃣
- [2023 SOCIAL + INFLUENCER TRENDS](https://www.linqia.com/insights/2023-social-influencer-trends/) - That’s a wrap on an incredible 2023. Let's rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing, the explosion of long-form content, the ever-evolving landscape of AI, and the power of brands embracing viral
- [Whats new in influencer marketing - January 2024](https://www.linqia.com/insights/whats-new-in-influencer-marketing-january-2024/) - Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok's to Michael Cera roaming the streets of New York with skin cleansers. There wasn't a dull moment, so let's take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading
- [10 Takeaways from Mediapost CPG Insider Summit](https://www.linqia.com/insights/10-takeaways-from-mediapost-cpg-insider-summit/) - Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign, Liquid Death on how they broke the internet with some rocking grandmas, and Aspirin’s
- [Takeaways from Influencer Marketing Show 2023](https://www.linqia.com/insights/takeaways-from-influencer-marketing-show-2023/) - 🚀Linqia had a great time this week at the Influencer Marketing Show 2023! Exciting developments in influencer marketing took center stage, and we’re sharing our top takeaways below ⬇️ 🤳Creators and brands cannot be overly reliant on singular social platforms (or social platforms in general). Audiences need to be built across platforms and off platform as you
- [How to make sure your music is safe on social](https://www.linqia.com/insights/how-to-make-sure-your-music-is-safe-on-social/) - Whether you are working with influencers or just posting on your organic social feed, the music you use must have proper licensing. We are seeing the music industry crack down on brands, especially as TikTok sound on content has exploded over the last few years and its impact on the music industry intensifies. As a
- [TikTok Event Recap 2023](https://www.linqia.com/insights/tiktok-event-recap-2023/) - Last week Linqia welcomed brand and agency executives to an afternoon of TikTok learnings and networking at the infamous TikTok Times Square office. Topics of discussion included the Art of Influence presented by David “Shingy” Shing, TikTok trends and insights presented by TikTok’s Global Creator Partnerships Lead Sam Kimmel, and how to execute successful TikTok
- [Top Black Influencers You Need To Follow](https://www.linqia.com/insights/top-black-influencers-you-need-to-follow/) - The number of inspiring black creators grows every day, but there is still a wide gap in the quantity of black creators showing up in brand partnerships. Here are 10 black influencers that Linqians are inspired by, and encourage everyone to follow. Tabitha Brown (@iamtabithabrown) Tabitha Brown is a mom, actress, writer and social
- [Top Women Influencers You Need To Follow](https://www.linqia.com/insights/top-female-influencers-you-need-to-follow/) - Women comprise a lionshare of influencers and creators across social channels, representing over 80% of paid influencer accounts according to Linqia data. Each influencer has their own unique stories and perspectives that should be recognized and celebrated. Here are 10 female influencers that Linqians are inspired by, and encourage everyone to follow. Mona Vand (@monavand)
- [How to Choose the Right Influencer Marketing Partner](https://www.linqia.com/insights/how-to-choose-the-right-influencer-marketing-partner/) - Choosing the right partner for your influencer marketing activations can have a major impact on the results. With so many options available it can be difficult to determine which platform is the best for your particular needs. Here are some valuable steps to help you choose the right influencer marketing partner: Decide where you are
- [Our Favorite March Madness College Athlete Partnerships](https://www.linqia.com/insights/our-favorite-march-madness-college-athlete-partnerships/) - Ever since the Name, Image, Likeness (NIL) rule changes took effect, brands have been hungry to partner with college athletes during key NCAA periods. As we close out another exciting March Madness tournament, we take a look back at the top athlete partnerships from some highly innovative brands. Pringles “March Mustache Collection” Pringles leaned
- [TikTok's Creative Partner Day](https://www.linqia.com/insights/tiktoks-creative-partner-day-takeaways/) - Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners doubled from 2021 to 2022. TikTok is constantly changing, and we've got
- [Top 10 Lessons from Creator Economy Live](https://www.linqia.com/insights/top-10-lessons-from-creator-economy-live/) - Las Vegas was bustling for the inaugural Creator Economy Live conference, with a powerhouse lineup of brand marketers speaking on key topics the industry is hungry to drive further education. The 24 hour event had many learnings and insights, and while we will dive into the top 10 here, before we start the list it’s
- [Boost Your Influencer Campaign Engagement](https://www.linqia.com/insights/boost-your-influencer-campaign-engagement/) - You’ve done everything you should when putting together your latest influencer marketing campaign. You carefully vetted the influencers, provided a great creative brief, received beautiful content - and now it’s time to watch the engagement roll in. Right? So then why is your sponsored content underperforming? It could be that your campaign doesn’t match the
- [Influencer Strategies for Election Season](https://www.linqia.com/insights/election-season/) - It’s election season, and the days leading up to the election, the election itself, and the aftermath are going to be a very noisy and polarizing time. Between the spread of misinformation, ensuring your advertising is shown alongside safe content, and the rise of political influencers, every brand needs to decide what their role in
- [September 2024 Influencer Marketing Roundup](https://www.linqia.com/insights/september-2024-influencer-marketing-roundup/) - September brought the rise of a new creator brand to compete with Lunchables, Meta's AI powered video creator avatars, a brand new YouTube TV experience, and much more. Let's break down the top stories in social media and influencer marketing from the month of August. PLATFORM UPDATES GOOGLE/YOUTUBE Google now highlights content creators as trusted
- [August 2024 Influencer Marketing Roundup](https://www.linqia.com/insights/august-2024-influencer-marketing-roundup/) - August brought President Biden's White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let's break down the top stories in social media and influencer marketing from the month of August. SOCIAL PLATFORM UPDATES YOUTUBE YouTube’s Senior Director of Growth and Discovery answer creators’ most-asked questions TLDR:
- [July 2024 Influencer Marketing Roundup](https://www.linqia.com/insights/july-2024-influencer-marketing-roundup/) - July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns, and much more. So let's break down the top stories in social media and influencer marketing from the month of July. SOCIAL PLATFORM UPDATES META Instagram Will
- [June 2024 Influencer Marketing Roundup](https://www.linqia.com/insights/june-2024-influencer-marketing-roundup/) - June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. SOCIAL PLATFORM UPDATES TIKTOK
- [What you need to know about Cannes Lions](https://www.linqia.com/insights/what-you-need-to-know-about-cannes-lions/) - The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of the most impressive marketers we've had the honor of meeting. Here are our top five
- [April 2024 Influencer Marketing Roundup](https://www.linqia.com/insights/april-2024-influencer-marketing-roundup/) - April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media's history, and then the news kept flooding in with the fast track passing of the TikTok Ban, Meta giving influencers the ability to create AI bots
- [Q1 2024 Influencer Marketing Trends](https://www.linqia.com/insights/q1-2024-influencer-marketing-trends/) - 🚨Data Alert! We analyzed over 100 Linqia Influencer Marketing campaigns from Q1 2023 to Q1 2024 to compare year-over-year insights. Here's what we found: Brands are doubling down on their influencer marketing investments. There was a 65% increase in the number of influencer campaigns Linqia executed with partners in Q1 ‘24 vs. Q1 ’23. CGC
- [Making Sense of the TikTok "Ban"](https://www.linqia.com/insights/making-sense-of-the-tiktok-ban/) - Everyone is talking about the potential TikTok Ban and what it means for the future of the platform. The following is a breakdown of exactly what has happened (we will continue to update this page in real time), as well as Linqia’s recommendations for how brands should be reacting to the situation. What happened? In
- [Session Recap: Olympic Influencer Partnerships](https://www.linqia.com/insights/session-recap-olympic-influencer-partnerships/) - This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, hosted a dynamic conversation with Mykayla Skinner, legendary Olympic gymnast and Silver Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent Manager for the Olympic Channel. The trio broke down the intricate world of brand/athlete partnerships in anticipation of the upcoming Olympic
- [Top Influencer Marketing Trends from Q1 2024](https://www.linqia.com/insights/top-influencer-marketing-trends-from-q1-2024/) - Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends. ➡️ Brands are doubling down on their influencer marketing investments - we’ve seen a 65% increase in campaigns year over year.
- [The Top Influencer Marketing Agencies](https://www.linqia.com/insights/the-best-influencer-marketing-agencies-in-2024/) - There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results. Here are the top agencies across the key influencer marketing partner categories based on customer reviews, market presence, client case studies and notable publication rankings. Best overall influencer
- [Key Insights from SXSW 2024](https://www.linqia.com/insights/key-insights-from-sxsw-2024/) - We're thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of our key takeaways: 🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW.
- [TikTok Adds Influencer Audio Clips To Commercial Sounds Library](https://www.linqia.com/insights/tiktok-adds-influencer-audio-clips-to-commercial-sounds-library/) - TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content. The idea is that by using audio clips from TikTok creators to leverage more recognizable voices in your TikTok promotions, your content
- [March 2024 Influencer Marketing Roundup](https://www.linqia.com/insights/march-2024-influencer-marketing-roundup/) - March was another busy month in the world of influencer marketing and the creator economy. From Instagram's slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It's not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts
- [February 2024 Influencer Marketing Roundup](https://www.linqia.com/insights/february-2024-influencer-marketing-roundup/) - February was a short month, but not a light one in terms of social platform releases. From TikTok's foray into photos to Pinterest's first ever streaming show, there wasn't a dull moment. So let's take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading. TOP SOCIAL NEWS
- [10 Healthcare Professionals to Follow](https://www.linqia.com/insights/10-healthcare-professionals-to-follow/) - Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you're seeking cutting-edge research, practical advice, or inspirational stories, these HCPs provide a wealth of information to deepen your knowledge and support your healthcare endeavors. 1.
- [What Role Should AI Play in Influencer Marketing?](https://www.linqia.com/insights/what-role-should-ai-play-in-influencer-marketing/) - Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper performance analysis (65%) and streamlined workflows (55%). AI can help brands to identify influencers who are relevant to their
- [The Top Creator Partnerships at Super Bowl LVIII](https://www.linqia.com/insights/the-top-creator-partnerships-at-the-2024-super-bowl/) - Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory. Not only have creators become increasingly pivotal to brands' digital marketing strategies, they are now becoming
- [Navigating Private Social's Surge](https://www.linqia.com/insights/navigating-private-socials-surge/) - If you haven’t watched this Adam Mosseri clip, it’s worth a listen. He reveals that more photos and videos are shared in Instagram DM’s than Stories and in Feed. This may explain why Instagram has released a slew of recent features that facilitate more private conversations, including private Stories that only select friends can see
- [Is Snoop to blame for Solo Stove CEO ousting?](https://www.linqia.com/insights/is-snoop-to-blame-for-solo-stove-ceo-ousting/) - There’s been a lot of buzz online the last week about the ousting of the Solo Stove CEO, with many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying this is proof that influencers don’t move the needle for
- [The Rise of Long-form Content](https://www.linqia.com/insights/the-rise-of-long-form-content/) - We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard to monetize, and ad revenue is ultimately what fuels these social media platforms. Hence
- [How Creator Content is Moving Beyond the Walls of Social](https://www.linqia.com/insights/how-creator-content-is-moving-beyond-the-walls-of-social/) - Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV. Wondering how 9x16 style content from TikTok, Reels, and Shorts can make it to the big screen? Check out these three primary ways
- [Advertising Week 2023: How Brands Infiltrate Culture in the Age of Social](https://www.linqia.com/insights/advertising-week-2023-how-brands-infiltrate-culture-in-the-age-of-social/) - We're thrilled to share the insights from our recent session at Advertising Week 2023 🌟 Linqia had the pleasure of hosting a panel featuring industry experts Keith Bendes, Finola Austin, and mega creator Haley Kalil (@haleyybaylee, 7M followers), who shared their wisdom on "How Brands Infiltrate Culture in the Age of Social." Here’s a snapshot
- [Event Recap: Cocktails with Creators](https://www.linqia.com/insights/event-recap-cocktails-with-creators/) - We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his
- [Linqia Launches the Healthcare Creator Network (HCN) for Influencer Campaigns](https://www.linqia.com/insights/linqia-launches-the-healthcare-creator-network-hcn-for-influencer-campaigns/)
- [Are the new SAG rules a win for influencers, brands or neither?](https://www.linqia.com/insights/are-the-new-sag-rules-a-win-for-influencers-brands-or-neither/) - SAG-AFTRA recently announced a new influencer agreement, which allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union. This is big news for the influencer marketing industry as it demonstrates SAG’s desire and commitment to get influencers to join the union and not be left
- [Navigating the Updated FTC Guidelines](https://www.linqia.com/insights/navigating-the-updated-ftc-guidelines/) - The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big deal. Whether you're an influencer, marketer, or brand, understanding these guidelines is crucial to navigate the ever-evolving
- [Top 5 Social Media learnings from a H1 2023](https://www.linqia.com/insights/h1-2023-top-stories-in-influencer-marketing/) - The first six months of 2023 brought a slurry of activity from the top social media platforms. Let's break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off with Blue Verified, and soon everyone else followed suit. Meta introduced
- [Social Media News: Threads is here!](https://www.linqia.com/insights/social-media-news-threads-is-here/) - In the ever-evolving world of social media, new platforms are constantly emerging, aiming to capture our attention and reshape the way we connect and share content. Instagram, the popular visual-centric platform owned by Meta, recently introduced Threads, a microblogging app that promises a fresh take on real-time conversations. Pros of Threads Easy Setup, Almost Too
- [Celebrating 2 Years of NIL](https://www.linqia.com/insights/celebrating-2-years-of-nil/) - 🎉🏀 Anniversary of NIL: Celebrating 2 Years of Change for NIL athletes! 🎉🏈 It's been two years since the NCAA changed the rules on name, image, and likeness (NIL), allowing college athletes to profit off their own brands. In that time, we've seen a sea change in the college sports landscape, as athletes have begun
- [The State of Influencer Marketing 2021](https://www.linqia.com/insights/the-state-of-influencer-marketing-2021/) - The State of Influencer Marketing 2021 report focuses on enterprise marketers and their agencies. See how they will leverage influencer marketing this year.
- [Unleashing the Power of Creator Marketing: Key Insights from the Ad Age Creator Summit 2023](https://www.linqia.com/insights/unleashing-the-power-of-creator-marketing-key-insights-from-the-ad-age-creator-summit-2023/) - The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in influencer marketing, a session with lifestyle creator, @Tinx, a conversation around creator equity, and the rise of
- [The 2022 Marketing Calendar: A Quick Inspiration Guide for Influencer Campaigns](https://www.linqia.com/insights/the-2022-marketing-calendar-a-quick-inspiration-guide-for-influencer-campaigns/) - Having a handy influencer marketing calendar nearby can be helpful to inspire a new campaign idea or social media series.
- [The 2021 Influencer Marketing Cheat Sheet](https://www.linqia.com/insights/the-2021-influencer-marketing-cheatsheet/) - We’ve created The 2021 Influencer Marketing Cheat Sheet to help marketers and agency professionals look into the future with our top 9 influencerpredictions.
- [Expert Series: Episode 10](https://www.linqia.com/insights/expert-series-episode-10/) - Linqia, the leader in influencer marketing, sits down with expert Beth Mach, CCO of TrueCar to discuss automotive marketing in 2021.
- [Expert Series: Episode 9](https://www.linqia.com/insights/linqia-expert-series-episode-9/) - Linqia, the leader in influencer marketing, sits down with expert David Bell to discuss how marketers can manage change with trust.
- [What Instagram Guides Means for Influencer Marketing?](https://www.linqia.com/insights/what-instagram-guides-means-for-influencer-marketing/) - What Instagram Guides Means for Influencer Marketing? By Keith Bendes, Head of Brand Partnerships Instagram recently announced its latest feature - Guides. It has big implications for brands and the influencer marketing industry in general. What are Instagram Guides? Guides are basically long form content on Instagram, about either: Places you’ve been, Posts you've made,
- [Expert Series: Episode 7](https://www.linqia.com/insights/expert-series-episode-7/) - Expert Series: How Big Brands Move the Needle with Influencers In this episode of the Linqia Live Expert Series, we’re joined by a very special guest Denise Vitola, VP of Communications at Bayer. Keith Bendes, Head of Strategy & Growth at Linqia, sits down with Denise to discuss how to activate influencers in today’s landscape.
- [Expert Series: Episode 8](https://www.linqia.com/insights/expert-series-episode-8/) - In Episode 8 of the Linqia Live Expert Series, we were joined by a very special guest Amisha Gandhi, VP of Influencer Marketing & Communications at SAP.
- [Expert Series: Episode 6](https://www.linqia.com/insights/expert-series-episode-6/) - In our sixth episode of the Linqia Live Expert Series, we’re joined by very special guest Doug Chavez, EVP of Digital Commerce & Media – North America at Geometry. In the episode, Tim Richards, Chief Revenue Officer at Linqia, sits down with Doug to discuss how to adapt to change and embrace the future in
- [Expert Series: Episode 5](https://www.linqia.com/insights/expert-series-episode-5/) - In our fifth episode of the Linqia Live Expert Series, we were joined by a very special guest, Mike Raspatello, President and Co-Founder of October, an Anheuser Busch & Conde Nast joint venture. Keith Bendes, Head of Strategy & Growth at Linqia, had an engaging discuss with Mike to find out how the $62B experiential
- [What Does Instagram Reels Mean for Influencer Marketing?](https://www.linqia.com/insights/what-does-instagram-reels-mean-for-influencer-marketing/) - What does Instagram Reels mean for influencer marketing? Check out the new features and learn why you should start creating Reels today!
- [The 2020 Influencer Marketing Playbook](https://www.linqia.com/insights/the-2020-influencer-marketing-playbook/) - You've probably run at least one or two influencer marketing campaigns by this time, but even if you haven't, this guide will help you plan your upcoming campaigns for 2020 and beyond.
- [Standing Proudly Against Racial Injustice with Our Black Community](https://www.linqia.com/insights/standing-proudly-against-racial-injustice-with-our-black-community/) - Today - and every day moving forward - we want to be clear that Linqia wholeheartedly denounces any form of violence, racism or discrimination against ANY group of people.
- [Influencer Marketing Tips Amidst COVID-19](https://www.linqia.com/insights/influencer-marketing-tips-amidst-covid-19/) - At Linqia, we’re constantly tracking trends and crunching numbers to get ahead of this new reality.
- [How Retailers Can Drive Online Sales with Influencers and eComm Tools During the COVID Crisis](https://www.linqia.com/insights/how-retailers-can-drive-online-sales-with-influencers-and-ecomm-tools-during-the-covid-crisis/) - How Retailers Can Drive Online Sales with Influencers and eComm Tools During the COVID Crisis
- [5 Reasons Your Brand Should Be Part of the Conversation Now](https://www.linqia.com/insights/5-reasons-your-brand-should-be-part-of-the-conversation-now/) - In this time of uncertainty, brands are scrambling to decide where to spend marketing dollars, when to activate campaigns, and if they should be marketing at all.
- [5 Questions on Diversity + Inclusivity [Infographic]](https://www.linqia.com/insights/5-questions-on-diversity-inclusivity-infographic/) - Linqia met with 6 influencers to address racism and representation in the marketing and influencer marketing industry.
- [Episode Series: Episode 4](https://www.linqia.com/insights/episode-series-episode-4/) - In Episode 4 of the Linqia Live Expert Series, we were joined by a special guest, John Durham, CEO of Catalyst SF and professor at USF. John had an immersive conversation with Linqia Chief Revenue Officer, Tim Richards, to discuss how brands should look forward and build a 90-day, 180-day and 12-month marketing plan. Watch
- [Expert Series: Episode 3](https://www.linqia.com/insights/expert-series-episode-3/) - In Episode 3 of the Linqia Live Expert Series, Co-Founder of Linqia, Maria Sipka, sits down to have a conversation with the VP of Marketing at Wente Vineyards, Lisa Kalfus. Watch the episode to hear Lisa explain how her marketing team at Wente quickly adjusted campaign messaging and created new initiatives rapidly in this ever-changing
- [Expert Series: Episode 2](https://www.linqia.com/insights/expert-series-episode-2/) - In Episode 2 of the Linqia Live Expert Series, COO of Linqia, Daniel Schotland, sits down to have a conversation with the CEO of SmartCommerce, Jennifer Silverberg. They have an open discussion on how to operate with courage vs. fear during these times, with time for an open Q&A session to answer anything you’d like
- [Expert Series: Episode 1](https://www.linqia.com/insights/expert-series-how-brands-can-add-value-to-online-conversations-now-covid-19/) - In our first episode of the Linqia Live Expert Series, Head of Strategy at Linqia, Yak Gertmenian, sits down to have a conversation with Matt Anger, Director of Digital Strategy at MBooth. They have an open discussion on how brands can add value to online conversations in today’s new landscape, with a series of Q&A

## Episodes

- [Under The Influence: Olympic Influencer Partnerships](https://www.linqia.com/episodes/olympic-influencer-partnerships/) - This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, sat down with Mykayla Skinner, legendary Olympic gymnast and Silvery Gold Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent Manager for Olympic Channel. The trio broke down the intricate world of brand/athlete partnerships in anticipation of the upcoming Olympic games in

## Customers

- [Walmart](https://www.linqia.com/customers/walmart-goodies/) - The CPA for our subscribers was right on track with what we were looking for. Our first campaign gave us reason to launch another one right away.
- [U by Kotex](https://www.linqia.com/customers/linqia-influencer-marketing-u-by-kotex-fitness-launch-walgreens/) - Kimberly-Clark partners with Linqia influencer marketing to launch U by Kotex® Fitness line at Walgreens. Linqia was one of the top two launch programs.
- [Three Olives](https://www.linqia.com/customers/three-olives/) - Three Olives turned to Linqia to find micro-influencers to create engaging content that drove results, including a 32% increase in Brand Awareness.
- [Schwan's](https://www.linqia.com/customers/red-baron/) - Red Baron raised brand awareness with 388% more engagement with the 1,400+ pieces of influencer-generated content from a Linqia program.
- [Saputo](https://www.linqia.com/customers/stella-cheese/) - Linqia influencers created 2,500+ pieces of original content about Stella Cheese, reaching 35 million consumers with targeted messaging.
- [One A Day Vitamin - TikTok Version](https://www.linqia.com/customers/one-a-day-vitamin-tiktok-case-study/) - The “Teach Me How To Gummy” campaign proved that not only is the adult 50+ audience on TikTok, but they are highly engaged and ready for a good challenge.
- [One A Day Vitamin](https://www.linqia.com/customers/one-a-day-vitamin/) - View Through Rate Increase in Mentions Carted Value OBJECTIVE Generate buzz and increase positive brand perception for Bayer’s One A Day Men’s/Women’s 50+ advanced multivitamin gummies. INTRODUCTION For Bayer, a winning campaign is not just about driving business results but also succeeds in providing a more accessible and affordable path to long-lasting health and wellbeing
- [Nestle Pure Life](https://www.linqia.com/customers/nestle-pure-life/) - Nestlé® Pure Life® partners with Linqia and achieves 99.5% positive sentiment about their bottled water initiative through influencer marketing.
- [Nestle Toll House](https://www.linqia.com/customers/nestle-toll-house/) - Nestlé Toll House partners with Linqia influencers to reach Millenials and achieves 956% more engagement than the program goal.
- [NBC](https://www.linqia.com/customers/nbc/) - NBC reaches 20.3M consumers and drives 3.7x more engagement for their TV Everywhere product by partnering with Linqia influencers.
- [McDonald's 'Trick.Treat.Win!' Campaign](https://www.linqia.com/customers/mcdonalds/) - McDonald’s turned to influencers to promote their Trick.Treat.Win! campaign, and drove a +23% incremental lift in store traffic as a result!
- [L'Oreal](https://www.linqia.com/customers/baxter-of-california/) - Baxter of California generated over 250 pieces of original content to repurpose on their official Instagram, reaching over 8.3 million people.
- [Kimberly-Clark](https://www.linqia.com/customers/cottonelle/) - The Cottonelle Clean Care Box sold out less than 48 hours after the Linqia influencer marketing program went live with over 700 pieces of original content.
- [Jersey Mike’s Subs](https://www.linqia.com/customers/jersey-mikes-subs/) - Engagements Raised for 2022 USA Special Olympics Organic Impressions OBJECTIVE To drive awareness for Jersey Mike’s 12th Annual Month of Giving Campaign and drive in-store purchasing on the Day of Giving (March 30th) in order to raise money for 2022 Special Olympics USA Games. INTRODUCTION Jersey Mike’s Subs 12th Annual Month of Giving campaign sought
- [JBS Beef](https://www.linqia.com/customers/jbs/) - Influencers created unique recipes were the center of the #beefitarian integrated marketing campaign
- [Herdez](https://www.linqia.com/customers/herdez/) - Herdez drove over 22,000 people to its #MisPosadas landing page through a successful influencer marketing program with Linqia.
- [Gerber® Lil’ Beanies™](https://www.linqia.com/customers/gerber-lil-beanies/) - Linqia influencers created 9,400+ pieces of original content, which contributed to a 5% national sales lift for Lil’ Beanies while the program was active.
- [Foster Farms](https://www.linqia.com/customers/foster-farms/) - Foster Farms had to quickly pivot its influencer marketing campaign during COVID-19. Learn how they partnered with Linqia to shift and achieve an +85% CTR.
- [BISSELL](https://www.linqia.com/customers/bissell/) - Linqia delivers 256% more engagement and authentic reviews for BISSELL as part of their ProHeat 2X Revolution product launch.
- [Beck's Beer](https://www.linqia.com/customers/becks-beer/) - Beck's Beer partnered with Linqia to reach 6.9 Million new consumers while promoting its new Artist Label Series through authentic influencer content.
- [Aurobindo Pharma](https://www.linqia.com/customers/natrol/) - Linqia influencers create 1,500+ pieces of original content about Natrol supplements, inspiring 305% more social engagement than the program goal.

## Press Release

- [Linqia Launches Collegiate Offering in Partnership with REACH and Home From College](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-collegiate-offering-in-partnership-with-reach-and-home-from-college/) - A first-of-its-kind solution for brands to reach the coveted college market.SAN FRANCISCO, CA, UNITED STATES, March 5, 2025 -- College-aged audiences wield significant purchasing power, prompting brands to focus more on connecting with students who are spending increasing amounts of time on social media and engaging with influencers. Now, brands have a powerful solution to
- [Top LinkedIn Influencers Show How One Creator Campaign Can Power The Entire Marketing Engine](https://www.linqia.com/about-linqia/newsroom/press-releases/top-linkedin-influencers-show-how-one-creator-campaign-can-power-the-entire-marketing-engine/) - SAN FRANCISCO, CA, UNITED STATES, April 23, 2025 -- Linqia's latest advertising campaign is breaking down the walls of social media, proving that creator content can power a brand's entire marketing engine. It coincides with Linqia’s release of “Creator Ads”, an all in one solution for brands to take creator content to every screen and channel.
- [Linqia Unveils Resonate Studio, Helping Brands Scale Influencer Content Across Every Marketing Channel](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-unveils-resonate-studio-helping-brands-scale-influencer-content-across-every-marketing-channel/) - SAN FRANCISCO (August 27, 2025) – Linqia, the premier influencer marketing agency for the world's leading brands, today announced the launch of Resonate Studio, a powerful new video editing solution to adapt and optimize influencer content for any marketing channel. The release marks the latest advancement in Linqia’s rapidly expanding suite of AI-powered tools designed
- [Linqia Launches Retail Media Offering to Bring Social-First Creator Storytelling into the Shopper Journey](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-retail-media-offering-to-bring-social-first-creator-storytelling-into-the-shopper-journey/) - SAN FRANCISCO (September 30, 2025) – Linqia, the leading independent influencer marketing agency, today announced the launch of a first of its kind influencer retail media offering. Brands are projected to spend $60B in the U.S. on retail media in 2025, yet most of the content is just repurposed brand ads that are not best
- [Meet the Top Women Executives Shaping Influencer Marketing](https://www.linqia.com/about-linqia/newsroom/press-releases/meet-the-top-women-executives-shaping-influencer-marketing/) - SAN FRANCISCO, CA (June 10, 2025) Linqia, the premier influencer marketing agency for the world's leading brands, is proud to announce a new report in collaboration with The Female Quotient to spotlight over 30 visionary women executives who are pushing their organizations into the future of content in an attention economy run by creators and
- [Linqia Unveils 'IRL,' Bringing Brands to Life Through In-Person Creator Activations](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-unveils-irl-bringing-brands-to-life-through-in-person-creator-activations/) - Linqia’s latest offering connects brands with creators to activate cultural events, produce custom experiences, and capture real-time consumer interactions.SAN FRANCISCO, CA, UNITED STATES, April 8, 2025 -- Linqia, the premier influencer marketing agency for the world's leading brands, today reveals a holistic solution, IRL, that provides a powerful way for brands to move beyond digital-only campaigns,
- [Linqia Introduces Brief AI as Part of Broader Influencer Marketing AI Push](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-introduces-brief-ai-as-part-of-broader-influencer-marketing-ai-push/) - SAN FRANCISCO (July 22, 2025) – Linqia, the premier influencer marketing agency for the world's leading brands, has announced a powerful suite of AI tools designed to redefine how marketers plan, execute, and analyze influencer campaigns. The announcement comes on the heels of the Company’s release of two key features, Brief AI and Conversation Analytics -
- [Linqia Standardizes Creator Measurement with the Launch of Creator Intelligence](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-the-vfx-creator-network-to-uplevel-sponsored-creator-content-2/) - To solve the two biggest challenges in influencer marketing, Linqia introduces a new, unified scoring system. SAN FRANCISCO, CA, UNITED STATES, January 29, 2025 -- Linqia, the premier influencer marketing agency for the world's leading brands, today announced a new creator scoring system that empowers brands to measure the impact of their creator partnerships. Creator Intelligence
- [Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands](https://www.linqia.com/about-linqia/newsroom/press-releases/clinch-partners-with-linqia-on-first-to-market-omnichannel-creator-content-experience-for-brands-2/) - Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024 -- Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the
- [Linqia Launches CreatorTV to Uplevel Content for the $24B+ CTV Ad Market](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-creatortv-to-uplevel-content-for-the-24b-ctv-ad-market/) - CreatorTV brings social-first creator content to a full-screen experience. SAN FRANCISCO, CA, UNITED STATES, March 12, 2024 -- Linqia, the calm in the chaotic sea of influencer marketing, introduced today a new and first-to-market offering for beauty brands, the Diverse Beauty Creators Network (DBCN). The Diverse Beauty Creators Network is a pre-vetted, curated roster of rising
- [Linqia Launches Analytics Upgrade to Enable Real Time Campaign Optimization](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-analytics-upgrade-to-enable-real-time-campaign-optimization/) - SAN FRANCISCO, CALIFORNIA, UNITED STATES, May 8, 2024 -- Linqia, the premier influencer marketing partner for the world's leading brands, today announced an analytics upgrade in its already innovative Resonate Platform. Building on the success of its previous version of analytics, the new version brings expanded real-time data availability, a new and improved UI that enables
- [Linqia and Snapchat Partner to Bring Deeper Creator Insights to Influencer Marketing Campaigns](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-and-snapchat-partner-to-bring-deeper-creator-insights-to-influencer-marketing-campaigns/) - SAN FRANCISCO, CALIFORNIA, UNITED STATES, June 5, 2024 -- Linqia, the premier influencer marketing partner for the world's leading brands, announced a new partnership with Snap Inc. to enable Linqia clients to leverage Snapchat's powerful creator insights to elevate their influencer marketing campaigns. The partnership will allow brands to tap into the vast Snapchat creator community,
- [Linqia Launches “On the Street” Creator Offering Amidst Surge in Emerging Content Style](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-on-the-street-creator-offering-amidst-surge-in-emerging-content-style/) - There are over 500k Instagram posts under the hashtag #onthestreet. SAN FRANCISCO, CALIFORNIA, UNITED STATES, July 24, 2024 -- Linqia, the premier influencer marketing agency for enterprise brands, today announced the launch of “OTS”, a new offering that enables brands to tap into established “On the Street” creators to develop the trendy style of content you f
- [Linqia Provides Unprecedented Access to Creators via New “Creator Council” Offering](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-provides-unprecedented-access-to-creators-via-new-creator-council-offering/) - Creator Councils will enable brands to deepen partnerships with creators via interview and survey research. SAN FRANCISCO, CA, UNITED STATES, September 5, 2024 -- Linqia, the premier influencer marketing agency for the world’s leading brands, today announced the launch of Creator Council, a groundbreaking new offering designed to foster deeper collaboration and understanding between brands and
- [Linqia Launches the VFX Creator Network to Uplevel Sponsored Creator Content](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-the-vfx-creator-network-to-uplevel-sponsored-creator-content/) - A curated network of VFX creators with a proven track record of making standout content that breaks through the doom scrolling. SAN FRANCISCO, CA, UNITED STATES, October 29, 2024 -- Linqia, the premier influencer marketing agency for the world's leading brands, today announced its latest influencer marketing solution, the VFX Creator Network. With over a combined
- [Linqia Launches Diverse Beauty Creators Network to Address Consumer Demand for Diverse Representation in Beauty](https://www.linqia.com/about-linqia/newsroom/press-releases/clinch-partners-with-linqia-on-first-to-market-omnichannel-creator-content-experience-for-brands/) - SAN FRANCISCO, CA, UNITED STATES -- Linqia, the calm in the chaotic sea of influencer marketing, introduced today a new and first-to-market offering for beauty brands, the Diverse Beauty Creators Network (DBCN). The Diverse Beauty Creators Network is a pre-vetted, curated roster of rising star beauty creators who exemplify the under-represented audiences they serve. Consumers increasingly
- [Linqia Launches the Healthcare Creator Network (HCN) for Influencer Campaigns](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-the-healthcare-creator-network-hcn-for-influencer-campaigns/) - Linqia introduces a first to market offering designed to make it safer and easier for pharmaceutical brands (OTC and Rx) to leverage professional healthcare professionals for their influencer marketing campaigns SAN FRANCISCO (October 17, 2023)—Linqia, the calm in the chaotic sea of influencer marketing, today announced its latest influencer marketing solution, the Healthcare Creator Network
- [Linqia Launches Contextual Search, Leveraging AI to Find Relevant Influencers for Brands](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-contextual-search-leveraging-ai-to-find-relevant-influencers-for-brands/) - Linqia’s AI-powered tool analyzes all relevant topics related to a search, expanding the pool of relevant influencers for brands to activate for campaigns Linqia, the leading influencer marketing platform, today announced the launch of Contextual Search, a new product feature that helps brands find untapped influencers to activate for marketing campaigns. Traditional influencer marketing platforms use
- [Linqia Launches Fill The Feed, Redefining UGC as Demand for Creator Content Heats Up](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-launches-fill-the-feed-redefining-ugc-as-demand-for-creator-content-heats-up/) - Linqia's launch of Fill the Feed offers brands a cost-efficient, high-quality solution for creator generated content that can be used for all digital marketing channels Linqia, the calm in the chaotic sea of influencer marketing, today announced their newest offering, Fill The Feed, which offers a fast and cost-efficient solution for companies to generate branded creative
- [Linqia Announces Ideate, a New GenAI Tool for Influencer Marketing](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-announces-ideate-a-new-genai-tool-for-influencer-marketing/) - The new Generative AI tool analyzes attributes of top-performing social media posts to optimize creator and influencer campaign performance Linqia, the calm in the chaos of influencer marketing, today announced the launch of Ideate, a cutting-edge GenAI tool that identifies and analyzes relevant, top-performing posts on social media to inform influencer campaign strategies. Leveraging the power
- [Linqia, Announced Inclusion in Pinterest Business/Agency Program](https://www.linqia.com/about-linqia/newsroom/press-releases/influencer-marketing-platform-linqia-announced-inclusion-in-pinterest-business-agency-program/) - The partnership recognizes Linqia as a vetted source of knowledge and technical expertise to optimize brands’ Pinterest influencer campaigns SAN FRANCISCO (October 25, 2022) – Linqia, the calm in the chaos of influencer marketing, today announced it is part of the Pinterest Business/Agency Program. Adding another great social platform partnership to its portfolio, this partnership The partnership recognizes Linqia as a vetted source of knowledge and technical expertise to optimize brands’ Pinterest influencer campaigns. Learn more.
- [Linqia, Announces Integration with Google Vision AI](https://www.linqia.com/about-linqia/newsroom/press-releases/influencer-marketing-platform-linqia-announces-integration-with-google-vision-ai/) - The integration brings precise AI capabilities to Linqia’s proprietary platform, offering increased accuracy when matching influencers to specific campaign needs SAN FRANCISCO (November 14, 2022) – Linqia, the calm in the chaos of influencer marketing, today announced an integration with Google Vision AI that brings advanced AI capabilities to Linqia’s proprietary Resonate platform. Vision AI
- [Linqia Becomes an Official TikTok Marketing Partner](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-becomes-official-tiktok-marketing-partner/) - As an official TikTok Marketing Partner, Linqia now offers brand marketers direct access to the TikTok Creator Marketplace, providing first-party data and robust analytics.
- [How Influencers Improve Content Marketing](https://www.linqia.com/about-linqia/newsroom/press-releases/new-report-finds-influencers-improve-content-marketing-performance-and-roi/) - Linqia releases The Value of Influencer Content 2017, designed to understand how B2C marketers use influencers to fuel content marketing strategies.
- [Marketers on The State of Influencer Marketing in 2017](https://www.linqia.com/about-linqia/newsroom/press-releases/marketers-reveal-key-insights-about-state-of-influencer-marketing-2017/) - Linqia releases the results of The State of Influencer Marketing 2017, a survey designed to understand how brands and agencies use influencer marketing.
- [New Linqia Performance Platform Launches](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-performance-platform-launches-to-transform-influencer-marketing-into-a-scalable-media-channel/) - Linqia releases Linqia Performance Platform, a new platform built to transform influencer marketing from a PR tactic into a scalable media channel.
- [New Altimeter Industry Report Recommends Brands Spend 25 Percent of Digital Budgets on Influencer Marketing](https://www.linqia.com/about-linqia/newsroom/press-releases/new-altimeter-industry-report-recommends-brands-spend-25-percent-of-digital-budgets-on-influencer-marketing/) - New Altimeter Industry Report Recommends Brands Spend 25 Percent of Digital Budgets on Influencer Marketing!
- [Mezzetta Partners with Linqia to Grow US Market Share through “Power-Middle” Influencers](https://www.linqia.com/about-linqia/newsroom/press-releases/mezzetta-partners-with-linqia-to-grow-us-market-share-through-power-middle-influencers/) - Learn How Mezzetta Partnered with Linqia to Grow US Market Share through “Power-Middle” Influencers!
- [Measurement and Transparency Take Center Stage](https://www.linqia.com/about-linqia/newsroom/press-releases/measurement-and-transparency-take-center-stage-as-influencer-marketing-grows-according-to-linqia-study/) - Measurement and Transparency Take Center Stage as Influencer Marketing Grows, According to Linqia Study
- [Linqia Hires First Chief Revenue Officer](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-names-former-aol-head-of-us-sales-as-first-chief-revenue-officer/) - Tim Richards Brings Twenty Years of Media Experience to Leading Influencer Marketing Company, Linqia.
- [Linqia 2016 Stevie® Awards Finalist](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-named-2016-stevie-awards-finalist-in-five-categories/) - Influencer marketing provider named a finalist for Company of the Year, Female Entrepreneur of the Year, and Campaign of the Year in Consumer Services, Multicultural and Social Media categories.
- [Linqia's Complete Suite of Measurement Tools](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-is-the-first-influencer-marketing-company-to-offer-a-complete-suite-of-measurement-tools-to-prove-effectiveness/) - The Linqia Intelligence Suite includes Dynata, formerly Research Now SSI, for ad creative impact, IRI for sales lift, Foursquare and Placed for store visits, and Samba TV for TV tune-in.
- [Linqia Announces New Shopper Solution](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-announces-new-shopper-solution-featuring-first-ever-universal-checkout-on-influencer-social-media-posts/) - Linqia Announces New Shopper Solution Featuring First-Ever Universal Checkout on Influencer Social Media Posts.
- [Influencer Marketing Joins the Big Leagues](https://www.linqia.com/about-linqia/newsroom/press-releases/influencer-marketing-joins-the-big-leagues-by-becoming-a-year-round-approach-according-to-new-linqia-report/) - Influencer Marketing Joins the Big Leagues by Becoming a Year-Round Approach According to New Linqia Report.
- [Linqia a Winner of Six 2017 American Business Awards](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-wins-six-2017-american-business-awards-for-influencer-marketing/) - Linqia wins six 2017 American Business Awards for influencer marketing platform and services they provide to clients nationwide.
- [Linqia Appoints Daniel Schotland as new Chief Operating Officer](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-appoints-daniel-schotland-as-chief-operating-officer/) - Linqia, a leader in the influencer marketing technology space, announced the appointment of Daniel Schotland as new Chief Operating Officer!
- [Linqia Co-founder Maria Sipka to Speak at the Walmart Women's Empowerment Summit, Presented by Kimberly Clark](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-co-founder-maria-sipka-speak-walmart-womens-empowerment-summit-presented-kimberly-clark/) - Inspirational female tech exec to present a session on mentoring women and men using The G.I.V.E. Code
- [Linqia Taps Jonathan Pollack as VP of Product](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-taps-jonathan-pollack-as-vp-of-product/) - Linqia taps Jonathan Pollack as VP of Product to lead the design and development of Linqia’s AI-driven influencer media and content marketing platform.
- [New Linqia Survey Uncovers Key Influencer Marketing Trends in 2018](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-influencer-marketing-trends-2018/) - Linqia releases The State of Influencer Marketing 2018, a survey designed to understand how brands and agencies plan to influencer marketing in 2018.
- [Linqia Maintains 150% Year/Year Growth while Remaining Profitable](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-maintains-150-year-over-year-growth-while-remaining-profitable-strengthens-management-team-with-key-executive-hires/) - Linqia announced today that it has reached its second year of consecutive profitability while sustaining 150% year over year growth.
- [Linqia Wins 2016 Grand Stevie and Stevie® Award for Company of the Year](https://www.linqia.com/about-linqia/newsroom/press-releases/linqia-wins-2016-grand-stevie-and-stevie-award-company-of-the-year/) - Linqia wins Stevie® Award for Company of the Year; also wins for Female Entrepreneur of the Year and Campaign of the Year in three categories.

## Categories

- [Brands/Agencies Blog Posts](https://www.linqia.com/category/brandsagencies-blog-posts/)
- [Resources](https://www.linqia.com/category/resources/)
- [Influencer Blog Post](https://www.linqia.com/category/influencer-blog-post/)
- [Case Study](https://www.linqia.com/category/case-study/)
- [Webinar](https://www.linqia.com/category/webinar/)
- [What's Trending on TikTok and Instagram?](https://www.linqia.com/category/brandsagencies-blog-posts/tiktok-and-instagram/)
- [blog](https://www.linqia.com/category/blog/)

## Tags

- [White Paper](https://www.linqia.com/tag/white-paper/)
- [Webinar](https://www.linqia.com/tag/webinar/)
- [Featured](https://www.linqia.com/tag/featured/)