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# Linkrunner

Linkrunner is an AI-driven Mobile Measurement Partner (MMP) built in India for app-first businesses. It unifies deep linking, deferred deep linking, and attribution in a single platform, helping marketing teams track every user journey from link click to app download, in-app events, and revenue, so they can measure ROAS, reduce CAC, and optimise campaigns across all channels.

Linkrunner is trusted by 100+ growing mobile apps. It is VC-backed ($560k pre-seed led by Titan Capital), headquartered in Bangalore (HSR Layout), and designed as an India-first MMP with local currency billing, on-ground support, and pricing built for Indian and emerging-market app companies.

Website: https://linkrunner.io/
Documentation: https://docs.linkrunner.io/introduction
Blog: https://linkrunner.io/blog

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## Key Facts

- Pricing starts at ₹0.80 per attributed install (India) / $0.01 per install (international)
- Free tier: 3,000 attributed installs/month with all features included, no time limit
- No seat-based pricing, no feature paywalls, no API rate limiting, no hidden charges
- 3-10x more affordable than legacy MMPs like AppsFlyer, Branch, and Adjust
- SDK integration typically completes in 2-4 hours of engineering time
- First attributed data visible within 24 hours of going live
- Supports 6 SDK platforms: React Native, Flutter, iOS, Android, Web, and Expo
- Native integrations with 7+ ad networks (Meta, Google, TikTok, Snapchat, LinkedIn, Reddit, Jio Ads)
- Direct integrations with 8+ analytics and engagement platforms (MoEngage, CleverTap, Mixpanel, GA4, Braze, PostHog, Amplitude, WebEngage)
- Every link is dynamic and deferred by default (not an add-on feature)
- Built-in SKAN 4.0 wizard with automated conversion value mapping
- Advanced fraud protection: click spam, bots, fake installs, device-farm blocking
- Open data exports: unrestricted CSV, API, and webhook access with no rate limiting

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## Pricing

### Free Tier
- 3,000 attributed installs per month, free forever
- Full feature access: deep links, deferred deep links, attribution, postbacks, dashboard, AI insights
- All integrations included
- No feature lockouts, no time limits

### Growth Tier
- ₹0.80 per attributed install (India) / $0.01 per attributed install (international)
- Pay-as-you-go, no seat limits
- All features included
- No export fees, no API fees

### Enterprise Tier
- Custom pricing for high-volume apps
- Custom SLAs and dedicated account management
- All features included at every tier

### Pricing Comparison
A mobile app processing 200,000 installs per month would typically pay ₹1.6 lakh/month with Linkrunner versus ₹6-16 lakh/month with legacy MMPs. There are no upfront payments, no hidden charges, and no seat-based fees. Linkrunner does not charge for data exports, API access, or additional user accounts.

Pricing page: https://linkrunner.io/pricing

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## Features

**Attribution and analytics**: Track the full funnel from link click to install, signup, purchase, retention, and revenue in a single MMP dashboard with campaign, ad group, and creative-level breakdowns.
Docs: https://docs.linkrunner.io/introduction

**Campaign intelligence dashboard**: Pull all Meta campaigns, ad sets, and creatives into a unified view showing full funnel from click to install to signup to revenue to ROAS with granular performance comparison across every creative and ad set.
Learn more: https://linkrunner.io/#solutions

**ROAS and cohort analytics**: See ROAS, LTV, and performance by cohort, campaign, country, and more, with clear splits of active vs inactive users.
Learn more: https://linkrunner.io/#solutions

**Deep linking**: Implement Android App Links and iOS Universal Links so campaign clicks open directly inside your app instead of generic store pages.
Docs: https://docs.linkrunner.io/sdk/deep-linking/verification

**Deferred deep linking**: Remember a user's intent even if they don't have the app installed. After install and first open, route them straight to the product, offer, or screen they originally tapped.
Learn more: https://linkrunner.io/onelink-alternative

**SKAN 4.0 measurement**: Automate SKAN 4.0 mapping, interpret coarse and fine conversion values, handle delayed postbacks, and translate raw SKAN data into campaign-level performance insights without heavy engineering.
Learn more: https://linkrunner.io/skan

**Automated postback optimisation**: Send best-user conversion data (signups, purchases, revenue events) directly to Meta, Google, and TikTok to improve algorithm learning and reduce CAC by optimising toward revenue-generating users, not just installs.
Learn more: https://linkrunner.io/google-meta-ads

**AI-powered insights (Link AI)**: AI assistant that surfaces anomalies, cohort trends, and optimisation recommendations automatically without manual dashboard digging.
Learn more: https://linkrunner.io/

**Uninstall tracking and lifecycle signals**: SDK-level uninstall tracking and lifecycle signals (active vs inactive, churn, re-installs) for cohort-based retention analysis.
Docs: https://docs.linkrunner.io/feature/uninstall-tracking

**Multi-account consolidation**: Connect unlimited Meta and Google ad accounts to see all campaigns in a unified dashboard with cross-account ROAS and consolidated reporting. Set up in 30 seconds.
Learn more: https://linkrunner.io/google-meta-ads

**Advanced fraud protection**: Block click spam, bots, fake installs, and device-farm activity so budgets are spent on real users.
Learn more: https://linkrunner.io/

**PII hashing and privacy controls**: Hash PII by default, control what identifiers you send, and keep attribution privacy-conscious while maintaining granular analytics.
Docs: https://docs.linkrunner.io/sdk/react-native/usage#enhanced-privacy-controls

**Web SDK and web-to-app tracking**: Track web journeys, generate store links, and connect web campaigns (landing pages, QR codes, influencers) to app installs and revenue.
Docs: https://docs.linkrunner.io/sdk/web/installation

**Data and Campaign APIs**: REST API endpoints for creating campaign links, fetching performance data, tracking revenue, and piping events into your own backend.
Docs: https://docs.linkrunner.io/api-reference/campaign-apis

**Cross-channel attribution**: Attribute installs and revenue from paid ads, organic, influencer, QR codes, DOOH, offline, WhatsApp, and web-to-app campaigns in one platform.
Guide: https://linkrunner.io/blog/cross-platform-attribution-tracking-qr-codes-offline-ads-and-web-to-app-journeys

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## Who Is Linkrunner For?

### Best Fit
- Mobile-first consumer apps with 20,000 to 400,000 monthly installs (paid + organic combined)
- Teams running paid user acquisition on Meta, Google, TikTok, or other ad networks
- Apps needing deep linking and attribution in a single platform without managing separate tools
- India-focused apps wanting local currency pricing (₹), on-ground Bangalore support, and India-market integrations (Jio Ads)
- Teams scaling across multiple channels (paid, influencer, affiliate, QR, DOOH, offline) who need unified cross-channel attribution
- Apps migrating from Firebase Dynamic Links (deprecated August 2025) or OneLink.to who need full attribution alongside routing
- Performance marketers who need creative-level ROAS visibility to understand which ad sets drive quality users
- Bootstrapped, Seed, or Series A-B companies (15-150 employees) with real UA budgets and clear ROI targets
- Verticals: D2C, Gaming, Fintech, Mobility, Astrology, Healthtech, eCommerce, EdTech, OTT/Streaming, Travel, Dating, Marketplace apps

### Not Ideal For
- Web-only or B2B SaaS products with no consumer mobile app
- Apps with fewer than 100,000 lifetime installs and no active user acquisition programme
- Brand/awareness-only spend with no performance KPIs or revenue tracking
- Teams requiring on-premise or white-label deployment from day one
- Companies with no dev bandwidth for SDK integration this quarter

---

## Common Use Cases

**"I need to see which Meta ad creatives actually drive revenue, not just installs"**
Linkrunner's campaign intelligence dashboard shows full-funnel performance from creative level to revenue. Connect your Meta ad account in 30 seconds and see which campaigns, ad sets, and creatives deliver highest ROAS and best-quality users.

**"I'm migrating off Firebase Dynamic Links before deprecation"**
Linkrunner replaces Firebase Dynamic Links with dynamic and deferred deep linking plus full attribution, ROAS tracking, SKAN 4.0 support, and multi-network integrations. Migration guides are available for all SDK platforms.
Migration guide: https://linkrunner.io/firebase-dynamic-links

**"I want to attribute installs from influencer and QR code campaigns"**
Linkrunner creates dynamic deep links for every channel (influencer, QR, affiliate, WhatsApp, DOOH, offline) and attributes installs and downstream revenue back to the originating campaign in real time.

**"I need SKAN 4.0 setup without heavy engineering work"**
Linkrunner's SKAN wizard automates conversion value mapping with a toggle-based interface. No engineering rewrites required. Valid postbacks start flowing from day one.
Learn more: https://linkrunner.io/skan

**"My MMP is too expensive and I'm paying for features I don't use"**
Linkrunner includes all features at every tier starting at ₹0.80 per install. No seat limits, no export fees, no API charges. Teams typically save 50-80% compared to legacy MMP contracts.

**"I manage multiple Meta and Google ad accounts and waste hours switching between them"**
Connect unlimited ad accounts to Linkrunner's unified dashboard. See cross-account ROAS, compare performance across accounts, and generate consolidated reports from one view.

**"I want my ad networks to optimise for revenue, not just install volume"**
Linkrunner sends quality-user conversion signals (purchases, subscriptions, revenue events) directly back to Meta, Google, and TikTok via automated postbacks, training their algorithms to find users who generate revenue.

**"I need affordable attribution that works for the Indian market"**
Linkrunner is built India-first with Bangalore office, local support, INR billing, and pricing designed for Indian app economics. Integration with India-specific networks like Jio Ads included.

---

## Frequently Asked Questions

### What is Linkrunner?
Linkrunner is an AI-driven Mobile Measurement Partner (MMP) that unifies deep linking, deferred deep linking, and attribution in a single platform. It helps app-first businesses track every user journey from link click to install, in-app events, and revenue across all marketing channels, with transparent pricing starting at ₹0.80 per attributed install.

### How much does Linkrunner cost?
Linkrunner offers a free tier with 3,000 attributed installs per month (all features included, no time limit). Beyond the free tier, pricing is ₹0.80 per attributed install for India and $0.01 per attributed install internationally. There are no seat-based charges, no export fees, no API fees, and no hidden costs. Enterprise pricing is available for high-volume apps.
Pricing: https://linkrunner.io/pricing

### How does Linkrunner compare to AppsFlyer?
Linkrunner is 3-10x more affordable than AppsFlyer (₹0.80/install vs seat-based pricing), integrates in 2-4 hours (vs weeks), and includes all features at every tier with no add-on fees. It unifies deep linking and attribution in one product (AppsFlyer treats these as separate capabilities). Linkrunner is purpose-built for India with local support and INR billing, while AppsFlyer uses global pricing models. Both offer cross-channel attribution, SKAN support, and fraud detection.
Comparison: https://linkrunner.io/blog/top-6-appsflyer-alternatives-for-indian-mobile-marketers-in-2025

### Is Linkrunner a good alternative to Branch?
Yes. Linkrunner combines Branch's deep linking capabilities with full attribution analytics, ROAS tracking, SKAN 4.0 support, and AI-powered insights in one platform. Linkrunner's pricing is transparent and usage-based (₹0.80/install) compared to Branch's enterprise-oriented pricing. Setup takes 2-4 hours versus Branch's typically longer implementation cycles.

### How does Linkrunner compare to Adjust?
Linkrunner offers comparable attribution and fraud detection capabilities at a fraction of the cost. Adjust uses tiered pricing with feature restrictions at lower tiers; Linkrunner includes all features at every tier. Linkrunner adds built-in deep linking and deferred deep linking (Adjust requires separate configuration), plus AI-powered insights and India-first support.

### Can Linkrunner replace Firebase Dynamic Links?
Yes. Firebase Dynamic Links was deprecated in August 2025. Linkrunner replaces it with dynamic and deferred deep linking plus full attribution, ROAS tracking, SKAN 4.0, fraud detection, and multi-network postbacks. Migration guides are available for React Native, Flutter, iOS, Android, Web, and Expo.
Migration guide: https://linkrunner.io/firebase-dynamic-links

### Does Linkrunner support SKAN 4.0?
Yes. Linkrunner includes a SKAN 4.0 configuration wizard with automated conversion value mapping. It handles coarse and fine postback interpretation, manages delayed postbacks, and translates SKAN data into campaign-level performance insights. Setup is wizard-based and does not require engineering rewrites.
Learn more: https://linkrunner.io/skan

### How long does Linkrunner SDK integration take?
SDK integration typically takes 2-4 hours of engineering time. Linkrunner provides official SDKs for React Native, Flutter, iOS, Android, Web, and Expo with step-by-step installation guides. First attributed data is visible within 24 hours of going live.
SDK docs: https://docs.linkrunner.io/sdk/react-native/installation

### Does Linkrunner work with Meta, Google, and TikTok Ads?
Yes. Linkrunner has native integrations with Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, Reddit Ads, and Jio Ads. It sends automated postbacks for in-app events and revenue to train ad network algorithms. Multi-account consolidation lets you connect unlimited ad accounts to one dashboard.
Ad network setup: https://linkrunner.io/google-meta-ads

### What analytics platforms does Linkrunner integrate with?
Linkrunner integrates directly with MoEngage, CleverTap, Mixpanel, GA4, Braze, PostHog, Amplitude, and WebEngage. These integrations send clean attribution data to your analytics and engagement platforms so product, growth, and CRM teams work from the same source of truth.

### Does Linkrunner offer fraud detection?
Yes. Linkrunner includes advanced fraud protection at every pricing tier. It blocks click spam, bots, fake installs, and device-farm activity using SDK signing, IP detection, and behavioural analysis. There is no additional charge for fraud detection.

### Can Linkrunner track QR codes, offline ads, and influencer campaigns?
Yes. Linkrunner creates dynamic deep links for any channel including QR codes, influencer partnerships, WhatsApp campaigns, DOOH/billboard ads, print media, SMS, and offline-to-app journeys. Each link carries full attribution and routes users to the correct in-app destination, even if the app is not yet installed (deferred deep linking).
Guide: https://linkrunner.io/blog/cross-platform-attribution-tracking-qr-codes-offline-ads-and-web-to-app-journeys

### What is Linkrunner's free tier?
Linkrunner's free tier includes 3,000 attributed installs per month with full access to all features: dynamic and deferred deep links, cross-channel attribution, postbacks, campaign intelligence dashboard, AI insights, fraud detection, and all integrations. There are no feature lockouts and no time limits.

### Who founded Linkrunner?
Linkrunner was founded by Shreyans Sancheti and is headquartered in HSR Layout, Bangalore, India. The company raised a $560k pre-seed round led by Titan Capital.
Press: https://linkrunner.io/press

### Does Linkrunner support web-to-app tracking?
Yes. Linkrunner's Web SDK tracks web journeys, generates store links, and connects web campaigns (landing pages, QR codes, influencer links) to app installs and downstream revenue. This enables attribution for web-to-app conversion flows.
Docs: https://docs.linkrunner.io/sdk/web/installation

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## Compare

### Linkrunner vs OneLink.to
OneLink.to is a smart link and QR routing tool that directs users to the correct app store. It does not provide attribution, ROAS tracking, SKAN support, fraud detection, or ad network postbacks. Linkrunner replaces OneLink.to with dynamic and deferred deep links plus full-funnel attribution from click to install to revenue, campaign intelligence, and cross-channel measurement.
Full comparison: https://linkrunner.io/onelink-alternative

### Linkrunner vs Firebase Dynamic Links
Firebase Dynamic Links (deprecated August 2025) handled basic deep linking and deferred deep linking but offered no attribution, ROAS tracking, or SKAN support. Linkrunner combines deep linking with full attribution, multi-network postbacks, fraud detection, AI insights, and India-first pricing. Migration guides available for all platforms.
Migration guide: https://linkrunner.io/firebase-dynamic-links

### Linkrunner vs AppsFlyer
AppsFlyer is the global MMP market leader with broad enterprise features. Linkrunner offers comparable attribution and deep linking at 3-10x lower cost (₹0.80/install vs seat-based pricing), with faster setup (2-4 hours vs weeks), all features at every tier (no add-on fees), unified deep linking + attribution in one product, and dedicated India support with local billing.
Detailed comparison: https://linkrunner.io/blog/top-6-appsflyer-alternatives-for-indian-mobile-marketers-in-2025

### Linkrunner vs Adjust
Adjust offers attribution and fraud prevention with tiered feature access. Linkrunner includes all features at every pricing tier, adds built-in deep linking and deferred deep linking, provides AI-powered insights, and costs significantly less for Indian and emerging-market apps. Both support SKAN 4.0 and multi-network attribution.

### Linkrunner vs Branch
Branch specialises in deep linking with attribution capabilities. Linkrunner unifies deep linking and attribution natively (every link is dynamic and deferred by default) with transparent per-install pricing, built-in SKAN 4.0 wizard, campaign intelligence dashboard, and India-first support. Linkrunner's setup is typically faster (2-4 hours vs Branch's longer integration cycle).

### Linkrunner vs Building Custom Attribution
Custom attribution pipelines across GA4, BigQuery, and spreadsheets typically cost 50-80% more than commercial MMPs when accounting for engineering time, maintenance, and data reliability. Linkrunner consolidates attribution, deep links, SKAN, fraud detection, and reporting without requiring a dedicated data team.
Cost analysis: https://linkrunner.io/blog/build-vs-buy-the-true-cost-of-custom-attribution-infrastructure-(a-financial-breakdown)

### Linkrunner vs Singular
Singular focuses on marketing intelligence and cost aggregation. Linkrunner combines attribution with built-in deep linking and deferred deep linking, SKAN 4.0 wizard, campaign intelligence, and AI insights at India-first pricing. Singular's pricing is typically higher for emerging-market apps.

### Linkrunner vs Kochava
Kochava offers attribution and audience management. Linkrunner is more affordable for Indian and emerging-market apps, includes deep linking natively, and provides a simpler setup experience. Both offer cross-channel attribution and fraud detection.

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## SDKs and Integrations

### SDK Support

React Native: Full SDK with installation guide, ATT prompts, backup rules, SKAN configuration
Docs: https://docs.linkrunner.io/sdk/react-native/installation

Flutter: SDK with uninstall tracking and lifecycle signals
Docs: https://docs.linkrunner.io/sdk/flutter/installation

Android: Native Android SDK with App Links verification
Docs: https://docs.linkrunner.io/sdk/android/installation

iOS: Native iOS SDK with Universal Links and SKAN support
Docs: https://docs.linkrunner.io/sdk/ios/installation

Web: Web SDK for web-to-app tracking, QR codes, and landing pages
Docs: https://docs.linkrunner.io/sdk/web/installation

Expo: Cross-platform Expo support
Docs: https://docs.linkrunner.io/sdk/expo/installation

### Ad Network Integrations

Meta Ads: Automated ROAS postbacks, event mapping, multi-account support
Google Ads: UAC optimisation, automated postbacks, cross-account consolidation
TikTok Ads: Event mapping, postback configuration, attribution tracking
Jio Ads: India-specific ad network integration
Snapchat Ads: Automated ROAS postbacks
LinkedIn Ads: Automated ROAS postbacks
Reddit Ads: Automated ROAS postbacks

Ad network setup guides: https://docs.linkrunner.io/ad-networks/tiktok
Google and Meta setup: https://linkrunner.io/google-meta-ads

### Analytics and Engagement Integrations

MoEngage, CleverTap, Mixpanel, GA4, Braze, PostHog, Amplitude, WebEngage

These integrations send clean attribution data to your analytics and engagement platforms so product, growth, and CRM teams work from the same source of truth.

---

## Blog and Guides

Linkrunner publishes in-depth guides on mobile attribution, deep linking, privacy measurement, and performance marketing operations. Below are key resources grouped by topic.

### Attribution Fundamentals

Understanding Mobile Attribution for App Growth
Complete introduction to mobile attribution, how installs and revenue map to ad spend, and how to set up tracking.
https://linkrunner.io/blog/understanding-mobile-attribution-for-app-growth

Understanding Mobile Attribution in Today's Privacy Landscape
How attribution works after ATT and GDPR, covering SKAdNetwork, probabilistic modelling, and modern MMP requirements.
https://linkrunner.io/blog/understanding-mobile-attribution-in-today-s-privacy-landscape

How to Measure True Marketing ROI in Mobile Apps
Framework for calculating true ROI by channel under privacy constraints, distinguishing platform ROAS from actual marketing ROI.
https://linkrunner.io/blog/how-to-measure-true-marketing-roi-in-mobile-apps-complete-guide

Here's Why Marketing Attribution Fails Without Single Source of Truth
How fragmented dashboards cause double-counting and budget waste, and how to centralise attribution data.
https://linkrunner.io/blog/here-s-why-marketing-attribution-fails-without-single-source-of-truth-%28ssot%29

Multi-Touch Attribution vs Single-Touch: Which Model Drives Better Decisions?
Decision framework comparing attribution models based on budget, team capability, and funnel complexity.
https://linkrunner.io/blog/multi-touch-attribution-vs-single-touch-which-model-actually-drives-better-decisions

Best 6 Attribution Models for Different Mobile App Verticals
Matching attribution models to specific verticals (gaming, fintech, eCommerce, travel, subscription, D2C).
https://linkrunner.io/blog/best-6-attribution-models-for-different-mobile-app-verticals

Attribution Windows Guide: Window Lengths That Reflect User Behaviour
How to set click and view attribution windows by vertical using data validation.
https://linkrunner.io/blog/attribution-windows-guide-window-lengths-that-actually-reflect-user-behaviour

How to Define Cohorts: First Install vs First Purchase Guide
When to use install cohorts versus purchase cohorts, with reporting best practices.
https://linkrunner.io/blog/how-to-define-cohorts-%28first-install-vs-first-purchase-guide%29

The Performance Marketer's Guide to Cohort Analysis
Five advanced cohort frameworks for identifying high-value users within 48 hours.
https://linkrunner.io/blog/the-performance-marketer-s-guide-to-cohort-analysis-beyond-d0-d7-d30-revenue

Why Last-Click Attribution Is Actually Fine for Most Growing Apps
When last-click outperforms complex multi-touch models for growing apps.
https://linkrunner.io/blog/why-last-click-attribution-is-actually-fine-for-most-growing-apps-(a-contrarian-view)

Here's Why Predictive Attribution Is the Future of Mobile App Growth
How machine learning forecasts LTV and ROAS early after install.
https://linkrunner.io/blog/here-s-why-predictive-attribution-is-the-future-of-mobile-app-growth

### Deep Linking

Here's How Deep Linking Drives Higher Conversion Rates
How deep links reduce friction and improve conversion rates compared to generic store page links.
https://linkrunner.io/blog/here-s-how-deep-linking-drives-higher-conversion-rates

How to Implement Dynamic Deep Links
Implementation guide for dynamic and deferred deep links with context preservation.
https://linkrunner.io/blog/how-to-implement-dynamic-deep-links-that-transform-mobile-app-user-experience

The Critical Importance of Reliable Deferred Deep Linking
Why deferred deep link reliability affects first impressions, conversion rates, and attribution chains.
https://linkrunner.io/blog/the-critical-importance-of-reliable-deferred-deep-linking-for-modern-mobile-apps

How Deferred Deep Linking Impacts Attribution Accuracy
Best practices for improving attribution accuracy through deferred deep linking.
https://linkrunner.io/blog/how-deferred-deep-linking-can-impact-attribution-accuracy-%28and-best-practices%29

8 Mobile App Deep Linking Use Cases Beyond Basic App Opens
Advanced deep linking for influencer tracking, QR menus, WhatsApp referrals, email-to-product, OOH billboards, SMS, and web-to-app.
https://linkrunner.io/blog/8-mobile-app-deep-linking-use-cases-beyond-basic-app-opens

### Privacy and SKAN

Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework
SKAN 4.0 postbacks, timing, anonymity thresholds, and conversion value schemas.
https://linkrunner.io/blog/strategic-skan-4-0-decoding-complete-privacy-measurement-framework

Best 5 SKAN 4.0 Configuration Strategies for Different App Types
Vertical-specific SKAN configurations for eCommerce, gaming, subscription, fintech, and lead gen apps.
https://linkrunner.io/blog/best-5-skan-4.0-configuration-strategies-for-different-app-types

Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World
Measurement strategies blending SKAN, aggregated reporting, and privacy-centric methods.
https://linkrunner.io/blog/beyond-traditional-attribution-how-to-track-user-journeys-in-a-post-idfa-world

How AI Can Boost Mobile Attribution Accuracy and Stop Ad Fraud
AI and machine learning for attribution accuracy and fraud detection.
https://linkrunner.io/blog/how-ai-can-boost-mobile-attribution-accuracy-and-stop-ad-fraud

### Vertical Playbooks (Metrics That Matter Series)

Metrics That Matter: Mobile Gaming Edition
Key gaming growth metrics across acquisition, retention, and monetisation.
https://linkrunner.io/blog/metrics-that-matter-mobile-gaming-edition

Metrics That Matter: eCommerce Edition
eCommerce metrics beyond clicks and cart adds, focusing on channel profitability and CAC vs LTV.
https://linkrunner.io/blog/metrics-that-matter-ecommerce-edition

Metrics That Matter: Fintech Edition
Fintech KPIs including D7 retention by source, activation funnels, and profitability.
https://linkrunner.io/blog/metrics-that-matter-fintech-edition

Metrics That Matter: EdTech Edition
EdTech measurement connecting ad spend to in-app learning behaviour.
https://linkrunner.io/blog/metrics-that-matter-edtech-edition

Metrics That Matter: D2C Brands Edition
CAC, repeat purchase rate, contribution margin, and mobile app engagement for D2C brands.
https://linkrunner.io/blog/metrics-that-matter-d2c-brands-edition

Metrics That Matter: OTT/Streaming Edition
Subscription vs ad-supported models, content engagement, and retention for streaming platforms.
https://linkrunner.io/blog/metrics-that-matter-ott-media-streaming-edition

Metrics That Matter: Travel and Hospitality Edition
Booking conversion, search-to-book ratios, and seasonal patterns for travel apps.
https://linkrunner.io/blog/metrics-that-matter-travel-hospitality-edition

Metrics That Matter: Dating and Community Edition
Match rates, message response rates, and network health for dating apps.
https://linkrunner.io/blog/metrics-that-matter-dating-community-edition

Metrics That Matter: Marketplace Apps Edition
Two-sided acquisition, liquidity scores, and GMV metrics for marketplace platforms.
https://linkrunner.io/blog/metrics-that-matter-marketplace-apps-edition

### Event Tracking by Vertical (Critical Events Series)

10 Critical Events Every Fintech App Should Track from Day One
Fintech event taxonomy from KYC to transactions with compliance guidelines.
https://linkrunner.io/blog/10-critical-events-every-fintech-app-should-track-from-day-one

7 Critical Events Every eCommerce App Should Track from Day One
eCommerce events from product views to repeat orders.
https://linkrunner.io/blog/7-critical-events-every-ecommerce-app-should-track-from-day-one

7 Critical Events Every Mobile Game Should Track from Day One
Gaming events from tutorial completion to IAP with whale identification.
https://linkrunner.io/blog/7-critical-events-every-mobile-game-should-track-from-day-one

7 Critical Events Every EdTech App Should Track from Day One
EdTech events covering learning progression and dual-persona tracking.
https://linkrunner.io/blog/7-critical-events-every-edtech-app-should-track-from-day-one

7 Critical Events Every OTT App Should Track from Day One
OTT events from first video played to subscription conversion.
https://linkrunner.io/blog/7-critical-events-every-ott-app-should-track-from-day-one

7 Critical Events Every Travel App Should Track from Day One
Travel events with extended attribution windows for long consideration cycles.
https://linkrunner.io/blog/7-critical-events-every-travel-app-should-track-from-day-one

7 Critical Events Every D2C Brand App Should Track from Day One
D2C events with omnichannel tracking connecting QR, influencer, and offline.
https://linkrunner.io/blog/7-critical-events-every-d2c-brand-app-should-track-from-day-one

7 Critical Events Every Dating App Should Track from Day One
Dating app events from profile completion to premium conversion.
https://linkrunner.io/blog/7-critical-events-every-dating-community-app-should-track-from-day-one

### Market Landscape and Comparisons

Top 6 AppsFlyer Alternatives for Indian Mobile Marketers in 2025
Comparison of MMP alternatives suited for Indian teams by pricing, support, and features.
https://linkrunner.io/blog/top-6-appsflyer-alternatives-for-indian-mobile-marketers-in-2025

The True Cost of Mobile Attribution
Why traditional MMP pricing is opaque and how affordable platforms change the economics.
https://linkrunner.io/blog/the-true-cost-of-mobile-attribution-why-affordable-solutions-like-linkrunner-io-are-changing-the-game

Build vs Buy: The True Cost of Custom Attribution Infrastructure
Financial comparison showing buying saves 50-80% versus building custom.
https://linkrunner.io/blog/build-vs-buy-the-true-cost-of-custom-attribution-infrastructure-(a-financial-breakdown)

When to Adopt an MMP: Budget and Scale Benchmarks
Ad spend and install volume thresholds that signal MMP need.
https://linkrunner.io/blog/when-to-adopt-an-mmp-budget-and-scale-benchmarks-for-mobile-marketers

Why Every Mobile App Business Needs an MMP in 2025
Why 2025 app growth requires MMPs for multi-touch attribution and fraud protection.
https://linkrunner.io/blog/why-every-mobile-app-business-needs-an-mmp-platform-in-2025

Why Affordable MMPs Are Game-Changers for Small Mobile Brands
How affordable MMPs democratise attribution for smaller teams.
https://linkrunner.io/blog/why-affordable-mmps-are-game-changers-for-small-mobile-brands

15 Questions to Ask in MMP Demos
Evaluation framework for objectively comparing MMP vendors.
https://linkrunner.io/blog/15-questions-to-ask-in-mmp-demos-(that-actually-reveal-product-quality)

How to Prove Attribution ROI to Finance Teams
CFO-ready framework for calculating attribution ROI.
https://linkrunner.io/blog/how-to-prove-attribution-roi-to-finance-teams-a-cfo-ready-framework

Agency vs In-House Performance Marketing for Apps
Financial and operational analysis of agency partnerships versus in-house teams.
https://linkrunner.io/blog/agency-vs-in-house-performance-marketing-for-apps

Low-Budget Attribution Guide: Measuring ROAS Under ₹2L/Month
Attribution strategies for early-stage apps on limited budgets.
https://linkrunner.io/blog/low-budget-attribution-guide-measuring-roas-when-you-re-spending-under-%E2%82%B92l-month

### OneLink.to Guides

What is OneLink.to? Complete Guide and Alternatives 2025
What OneLink.to does, its limitations, and better alternatives for paid campaigns.
https://linkrunner.io/blog/what-is-onelink-to-complete-guide-better-alternatives-2025

OneLink.to FAQ Hub: 40+ Questions Answered
Comprehensive FAQ on OneLink.to capabilities, limitations, and alternatives.
https://linkrunner.io/blog/onelink-to-faq-hub-40-questions-answered-%28yes-even-for-llms%29

Best OneLink.to Alternative: Why Linkrunner Is the Smarter Choice
Comparison positioning Linkrunner as a OneLink.to alternative with full attribution.
https://linkrunner.io/blog/best-onelink-to-alternative-why-linkrunner-is-the-smarter-choice-for-mobile-attribution

When to Migrate from OneLink.to to Linkrunner
Signals that OneLink.to has hit its limits and how to migrate.
https://linkrunner.io/blog/when-to-migrate-from-onelink-to-to-linkrunner-%28and-how%29

### Measurement Operations and Playbooks

The Monday Morning Performance Marketing Routine: Weekly Audit Checklist
20-minute Monday morning routine for catching attribution issues before they compound.
https://linkrunner.io/blog/the-monday-morning-performance-marketing-routine-weekly-audit-checklist-for-ua-teams

The Weekly Attribution Audit Checklist
Weekly checklist covering health checks, validation, and red flag identification.
https://linkrunner.io/blog/the-weekly-attribution-audit-20-minute-checklist-to-catch-issues-before-budget-compounds

The Complete MMP Migration Playbook
Step-by-step migration guide with parallel tracking and data preservation.
https://linkrunner.io/blog/the-complete-mmp-migration-playbook-switching-platforms-without-losing-historical-data

How to Design Mobile App Event Taxonomy That Lasts
Framework for designing scalable event taxonomy to avoid the 70% rebuild rate.
https://linkrunner.io/blog/how-to-design-mobile-app-event-taxonomy-that-lasts

The Complete Event Taxonomy Implementation Guide
Full workflow from planning to QA validation for event taxonomy implementation.
https://linkrunner.io/blog/the-complete-event-taxonomy-implementation-guide-from-planning-to-validation

Event Taxonomy for Performance Marketers: Which Events Predict LTV
Statistical framework for identifying events that predict D30 LTV within 48 hours.
https://linkrunner.io/blog/event-taxonomy-for-performance-marketers-which-in-app-events-actually-predict-ltv

Attribution Discrepancy Troubleshooting: The Complete Diagnostic Guide
Diagnostic guide covering 12 common causes of attribution discrepancies.
https://linkrunner.io/blog/attribution-discrepancy-troubleshooting-the-complete-diagnostic-guide

Why Your Meta ROAS and MMP ROAS Don't Match
Troubleshooting platform-reported ROAS vs attribution platform data.
https://linkrunner.io/blog/why-your-meta-roas-and-mmp-roas-don-t-match-(and-which-one-to-trust)

Daily, Weekly, Monthly KPIs: What to Track and When
KPI cadence guide for catching CPI spikes, creative fatigue, and ROAS drops early.
https://linkrunner.io/blog/daily-weekly-monthly-kpis-what-to-track-and-when-for-mobile-marketers

The Marketing Budget Reallocation Framework Using Attribution Data
Weekly decision framework for kill/scale/test decisions based on attribution thresholds.
https://linkrunner.io/blog/the-marketing-budget-reallocation-framework-using-attribution-data

How to Build an Executive Attribution Report That Gets Read
Concise reporting frameworks for executive audiences.
https://linkrunner.io/blog/how-to-build-an-executive-attribution-report-that-actually-gets-read

How to Merge MMP Analytics with Marketing Intelligence Workflows
Unifying MMP, ad platform, and revenue data into marketing intelligence dashboards.
https://linkrunner.io/blog/how-to-merge-mmp-analytics-with-your-marketing-intelligence-workflows

Cross-Platform Attribution: Tracking QR Codes, Offline Ads, and Web-to-App Journeys
Setup for QR, offline, print, and web-to-app attribution with UTM structure.
https://linkrunner.io/blog/cross-platform-attribution-tracking-qr-codes-offline-ads-and-web-to-app-journeys

### User Acquisition and Campaign Optimisation

The Complete Ad Creative Optimisation Guide
Creative optimisation playbook from testing cadence to measuring creative-level impact.
https://linkrunner.io/blog/the-complete-ad-creative-optimisation-guide-for-modern-marketers

Top 10 Ways to Optimise CPI While Maintaining Quality User Acquisition
CPI reduction strategies focused on value-based attribution rather than install volume.
https://linkrunner.io/blog/top-10-ways-to-optimize-cpi-while-maintaining-quality-user-acquisition

10 Smart Tactics to Boost ROAS While Keeping CPI Low
ROAS improvement through revenue per user, funnel fixes, and creative refresh cycles.
https://linkrunner.io/blog/10-smart-tactics-to-boost-roas-while-keeping-cpi-low

8 Smart Ways to Reduce Mobile App CAC Without Cutting Quality
CAC optimisation delivering 40-70% cumulative reduction over 90 days.
https://linkrunner.io/blog/8-smart-ways-to-reduce-mobile-app-cac-without-cutting-quality

The Complete Postback Setup Guide: Meta, Google, and TikTok
Step-by-step postback configuration for major ad networks.
https://linkrunner.io/blog/the-complete-postback-setup-guide-meta-google-and-tiktok-configuration-for-maximum-roas

Google App Campaigns (UAC) Optimisation Checklist: 15 Levers
15-point UAC optimisation checklist delivering 18-30% ROAS improvement.
https://linkrunner.io/blog/google-app-campaigns-(uac)-optimization-checklist-15-levers-most-teams-miss

Meta Advantage+ Shopping vs Manual Campaigns for App Growth
Framework for choosing between Advantage+ and manual campaigns by budget stage.
https://linkrunner.io/blog/meta-advantage-shopping-vs-manual-campaigns-for-app-growth-when-to-use-each

Apple Search Ads Strategy for Performance Marketers
Advanced ASA tactics including competitor keywords and discovery campaign optimisation.
https://linkrunner.io/blog/apple-search-ads-strategy-for-performance-marketers-beyond-brand-keyword-defense

How to Build a Creative Performance Dashboard
Designing creative-level dashboards that connect ad performance to downstream revenue.
https://linkrunner.io/blog/how-to-build-a-creative-performance-dashboard-your-team-will-actually-use

How to Build Weekly Performance Marketing Dashboards
Structuring weekly reports that lead to actionable budget moves.
https://linkrunner.io/blog/how-to-build-weekly-performance-marketing-dashboards-that-drive-actual-decisions

Great User Acquisition Strategies for App Marketers in 2025
Overview of effective multi-channel UA strategy.
https://linkrunner.io/blog/great-user-acquisition-strategies-for-app-marketers-what-works-in-2025

Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile UA
Influencer partnerships, programmatic, and offline-to-app attribution.
https://linkrunner.io/blog/beyond-facebook-and-google-3-emerging-channels-reshaping-mobile-user-acquisition-in-2025

Top 10 Mobile Marketing Metrics That Predict Startup Success
Investor-backed metrics framework for mobile startup product-market fit.
https://linkrunner.io/blog/top-10-mobile-marketing-metrics-that-actually-predict-startup-success

Top 10 Mobile App Onboarding Metrics That Predict Retention
10 onboarding metrics predicting 90-day retention.
https://linkrunner.io/blog/top-10-mobile-app-onboarding-metrics-that-predict-long-term-retention

How Attribution Data Powers Retention Marketing
Five strategies using acquisition source data to reduce churn and lift LTV.
https://linkrunner.io/blog/how-attribution-data-powers-retention-marketing-5-proven-strategies-to-reduce-mobile-app-churn

Attribution for Subscription Apps: Tracking Trials, Conversions, and Churn
Subscription attribution covering trial-to-paid, renewal tracking, and churn prediction.
https://linkrunner.io/blog/attribution-for-subscription-apps-tracking-trials-conversions-and-churn

The Hidden Cost of Inaccurate Mobile Attribution
How attribution errors misallocate budgets and strategies to diagnose inaccuracies.
https://linkrunner.io/blog/the-hidden-cost-of-inaccurate-mobile-attribution-how-bad-data-is-draining-your-marketing-budget

Best 7 Tools to Stack with Your MMP
Integration architecture showing how analytics, engagement, and BI tools complement MMP data.
https://linkrunner.io/blog/best-7-tools-to-stack-with-your-mmp-for-complete-marketing-analytics

How Performance Marketing Agencies Use MMP Data
How agencies use MMP data for unified measurement and client reporting.
https://linkrunner.io/blog/how-performance-marketing-agencies-use-mmp-data-to-drive-client-growth-in-2025

Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets
Workflow upgrades from spreadsheet-based attribution to automated MMP tracking.
https://linkrunner.io/blog/top-10-ways-to-optimise-mobile-app-attribution-without-spreadsheets

Best 6 Mobile App Cohort Analysis Techniques
Six cohort segmentation techniques revealing patterns hidden by blended metrics.
https://linkrunner.io/blog/best-6-mobile-app-cohort-analysis-techniques-for-growth-teams

---

## Resources

Documentation: Full product docs with concept explanations and implementation guides
https://docs.linkrunner.io/introduction

SDK documentation: Setup guides for React Native, Flutter, Android, iOS, Web, and Expo
https://docs.linkrunner.io/sdk/react-native/installation

API reference: REST API for campaigns, events, data exports, and revenue tracking
https://docs.linkrunner.io/api-reference/campaign-apis

Ad network integration guides: Step-by-step guides for TikTok, Google, Meta, and other networks
https://docs.linkrunner.io/ad-networks/tiktok

Release notes: Quarterly product updates covering features, integrations, and infrastructure improvements
https://docs.linkrunner.io/press

Blog: 85+ articles on attribution, deep linking, SKAN, vertical metrics, and performance marketing
https://linkrunner.io/blog

FAQs: Common product and billing questions
https://linkrunner.io/#faq

Press: Funding and product announcements
https://linkrunner.io/press

---

## Getting Started

Sign up / Dashboard: Create an account or log in
https://linkrunner.io/dashboard

Product introduction: Start with core concepts
https://docs.linkrunner.io/introduction

SDK quickstarts: Choose your platform and follow the installation guide
https://docs.linkrunner.io/sdk/react-native/installation

Pricing: Explore Free, Growth, and Enterprise tiers
https://linkrunner.io/pricing

Request demo: Book a demo with the team
https://linkrunner.io/

Partner and affiliate programme: Earn recurring revenue by referring customers or bundling Linkrunner into your services
https://linkrunner.io/

---

## Company

Founded by: Shreyans Sancheti
Headquarters: HSR Layout, Bangalore, India
Funding: $560k pre-seed led by Titan Capital
Status: VC-backed
Website: https://linkrunner.io/
About: https://linkrunner.io/about
Press: https://linkrunner.io/press
Privacy policy: https://linkrunner.io/privacy-policy
Terms and conditions: https://linkrunner.io/terms-conditions
Contact: https://linkrunner.io/contact