Top Sites>LLifeStreet | Mobile Marketing Platform

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# LifeStreet

The Programmatic Marketing Platform

## Sitemaps

- [XML Sitemap](https://lifestreet.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Happy Money Chief Revenue Officer Matt Tomko’s Strategies for Fintech Success](https://lifestreet.com/happy-money-matt-tomko/)
- [Ad fatigue is real. <br>Here’s how to fight back.](https://lifestreet.com/blog/ad-fatigue-is-real-heres-how-to-fight-back/) - Discover what causes ad fatigue, how to spot it in your metrics, and proven strategies to refresh creative and boost performance.
- [Growth Lessons From Credit.Com: How Kirk Nielson Drove Results as a Data-Driven CMO](https://lifestreet.com/kirk-nielson-financial-services-marketing/) - Learn how Tap In Digital’s Kirk Nielson optimizes financial services marketing with data-driven strategies, partnerships, UGC, and more traditional channels.
- [Nero's Latest Updates:<br>Sharper Models, New Partners,<br>and ID-Free Targeting](https://lifestreet.com/blog/neros-latest-updates-sharper-models-new-partners-and-id-free-targeting/) - Discover how LifeStreet’s latest updates enhance targeting, efficiency, and reach—delivering results while ensuring transparency and brand safety.
- [Why in-app advertising puts auto insurance providers in the driver’s seat](https://lifestreet.com/blog/why-in-app-advertising-puts-auto-insurance-providers-in-the-drivers-seat/) - Discover how in-app advertising for auto insurance helps providers reach consumers at key decision-making moments, driving engagement and policy conversions.
- [What Still Matters: The AI Fundamentals Driving Programmatic Success](https://lifestreet.com/blog/what-still-matters-the-ai-fundamentals-driving-programmatic-success/) - Discover how AI is transforming programmatic advertising, from optimizing campaigns to driving performance and scaling results.
- [Revving up mobile growth with alternative channels](https://lifestreet.com/blog/mau-2023-recap/) - Another year, another impactful MAU! We had the pleasure of joining a panel at MAU discussing incremental growth through rewarded experiences, influencer marketing, and content. Read our top takeaways from the panel discussion.
- [Q&A with Fluent: The value of app-to-web campaigns](https://lifestreet.com/blog/qa-with-fluent-the-value-of-app-to-web-campaigns/) - We sat down with Ryan Schulke, Co-Founder and Chief Strategy Officer at Fluent, to discuss the value of app-to-web campaigns and how brands can confront consumers’ behavior in a changing economy.
- [Introducing: AI-powered dynamic in-app ads](https://lifestreet.com/blog/introducing-nero-dynamic-creatives/) - Nero Dynamic Creatives use generative AI to deliver personalized ad experiences at scale to billions of users across hundreds of thousands of apps.
- [Q&A with Influence Mobile: The power of incentivized engagement](https://lifestreet.com/blog/qa-with-influence-mobile-the-power-of-incentivized-engagement/) - We sat down with Brett Patterson, the Vice President of User Acquisition at Influence Mobile, to gain insights into their distinctive customer acquisition strategy and explore the effectiveness of rewarded advertising formats amid economic changes.
- [Nero’s Latest Updates: Smarter, Faster, More Efficient](https://lifestreet.com/blog/introducing-neros-latest-updates-smarter-faster-and-more-efficient/) - Nero's latest updates from LifeStreet, designed to boost efficiency, enhance personalization, and drive higher returns for your in-app advertising campaigns.
- [QA with Moxxi: Unlocking Scalable Success](https://lifestreet.com/blog/qa-with-moxxi-unlocking-scalable-success/) - Discover insights on performance marketing in this Q&A with Moxxi, focusing on maximizing ROI, overcoming brand challenges, and identifying key industry trends.
- [What DSPs want: <br>Key supply priorities for Ad Exchanges in 2025](https://lifestreet.com/blog/what-dsps-want-key-supply-priorities-for-ad-exchanges-in-2025/)
- [How to rethink early campaign results with smarter data analysis](https://lifestreet.com/blog/how-to-rethink-early-campaign-results-with-smarter-data-analysis/) - Struggling with early campaign results? Learn smarter data analysis strategies to optimize performance marketing, achieve ROAS goals, and make informed decisions.
- [Future-Proofing Growth: Stacy Wakefield on Scaling Financial Services Marketing](https://lifestreet.com/blog/future-proofing-growth-stacy-wakefield/) - Discover key insights from financial marketing leader Stacy Wakefield on building sustainable growth, leveraging AI, and optimizing fintech marketing strategies for 2025 and beyond.
- [The truth about bidding and its impact on ROAS](https://lifestreet.com/blog/the-truth-about-bidding-and-its-impact-on-roas/) - Learn how bidding affects ROAS and avoid costly mistakes. Improve your strategy and maximize ad spend with LifeStreet's expert insights.
- [How to leverage in-app advertising in the consumer finance industry](https://lifestreet.com/blog/how-to-leverage-in-app-advertising-in-the-consumer-finance-industry/) - Leverage in-app advertising to connect with mobile-first users in the consumer finance industry, driving engagement for loans, credit, and more.
- [Rethinking CPA: Why dCPM is Key to Maximizing ROAS](https://lifestreet.com/blog/rethinking-cpa-why-dcpm-is-key-to-maximizing-roas/) - The CPA model falls short for maximizing ROAS. See how programmatic buying offers a more effective approach for performance marketers to reach in-app audiences.
- [5 Myths about in-app advertising](https://lifestreet.com/blog/5-myths-about-in-app-advertising/) - Uncover the truth behind 5 common myths about in-app advertising, debunking concerns that deter advertisers from confidently investing their media budgets in-app.
- [Understanding programmatic scaling strategies <br> for in-app advertising](https://lifestreet.com/blog/understanding-programmatic-scaling-strategies-for-in-app-advertising/) - Unlock the full potential of in-app advertising with data-driven programmatic campaigns. Discover how to optimize your ad strategy for maximum impact.
- [Maximize Your Reach: <br> <strong>The Power of In-App Advertising </strong>](https://lifestreet.com/blog/infographic-in-app-advertising/) - In-app advertising is a key strategy for performance marketers aiming to thrive in a mobile-first marketplace. IAA captures highly engaged audiences, drives substantial ROAS, and scales operations beyond conventional media buying.
- [Strategies for jumpstarting user acquisition plateaus](https://lifestreet.com/blog/strategies-for-jumpstarting-user-acquisition-plateaus/) - Unlock new avenues for user acquisition and learn strategic ways to revitalize campaign momentum, and how IAA can help performance marketers overcome plateaus.
- [LifeStreet Ranked in the Singular ROI Index 2024](https://lifestreet.com/blog/celebrating-lifestreets-ranking-in-the-singular-roi-index-2024/) - LifeStreet named top acquisition partner in the Singular ROI Index 2024, showcasing our commitment to driving exceptional returns through in-app advertising
- [The importance of working with a specialized DSP](https://lifestreet.com/blog/the-importance-of-working-with-a-specialized-dsp/) - Marketers have an opportunity to thrive in the post-IDFA landscape if they focus their resources on acquiring high quality, paying players from the start.
- [Best practices for successful app-to-web campaigns](https://lifestreet.com/blog/best-practices-for-successful-app-to-web-campaigns/) - App-to-web campaigns can help forward-thinking brands sustainably and effectively grow in the digital age. At LifeStreet, we’ve driven significant performance outcomes for advertisers with app-to-web campaigns.
- [How in-app advertising outperforms mobile web](https://lifestreet.com/blog/how-in-app-advertising-outperforms-mobile-web/) - The mobile advertising landscape provides advertisers numerous avenues to reach their desired audience—both mobile web and in-app advertising offer unique benefits. Finding the right mix of channels and strategies to optimize your ad spend is key to your marketing efforts.
- [#162: Generative AI in mobile ad campaigns](https://lifestreet.com/generative-ai-in-mobile-ad/) - LifeStreet's CEO, Levi Matkins, discusses with Business of Apps the transformative potential of Generative AI in mobile ads, digital advertising, and how we work.
- [Seasons are the reason to get creative](https://lifestreet.com/2021/10/07/in-app-ads-in-season/) - Here’s a breakdown of the different ways you can incorporate seasonal assets into your creatives to make the most of this time of year. Ads in season. Read more
- [Creative testing best practices](https://lifestreet.com/blog/creative-testing-best-practices/) - Creative testing best practices for designing a data-driven creative strategy that can scale high-performing mobile ads.
- [Why contextual targeting is more than just context](https://lifestreet.com/blog/why-contextual-targeting-is-more-than-just-context/) - The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and mobile, advertisers are racing to innovate new ways to serve ads to users that win.
- [GameMakers Recap - IDFA Deprecation Scapegoat or Reality?](https://lifestreet.com/blog/game-makers-recap-idfa-deprecation/) - Is the IDFA deprecation the reason why launching new games has become dramatically more difficult? Or is it being used as a scapegoat, and there are in fact other elements to consider when analyzing an unsuccessful game launch?
- [5 Things we’ve learned in 6 years working with non-personalized traffic](https://lifestreet.com/blog/5-things-weve-learned-in-6-years-working-with-non-personalized-traffic/) - At LifeStreet, we’ve been purchasing non-personalized traffic since the release of iOS10. What we’ve learned in the past six years has helped us to deliver the best performance possible without the IDFA.
- [Why transparency is the key to cost-effective mobile advertising in 2023](https://lifestreet.com/blog/why-transparency-is-the-key-to-cost-effective-mobile-advertising-in-2023/) - With economic headwinds and data privacy enhancements profoundly shifting the marketplace, bidding transparency is key to cost-effective mobile advertising.
- [How to drive ROAS in 2023](https://lifestreet.com/blog/how-to-drive-roas-in-2023/) - While Q1 has already started, there’s still time to optimize your 2023 growth strategy. From testing new conversion flows to diversifying your ad spend, here are five ways to increase your ROAS in the new year.
- [MoPub's Programmatic Academy: How do you set up campaigns for success?](https://lifestreet.com/blog/webinar-recap-activation/) - Programmatic experts share tips for evaluating programmatic mobile marketing platforms. Read about experts' advice on how to make programmatic work.
- [Have a safe flight: How rules-based optimization contributes to campaign success](https://lifestreet.com/blog/copilot/) - CoPilot helps advertisers get the most out of their campaign by improving performance in two key areas: model predictions, and value of conversions.
- [Announcing LifeStreet's <br> new CEO](https://lifestreet.com/2021/01/14/new-ceo/) - Levi Matkins, our VP of Business Operations, has been appointed as LifeStreet’s new CEO.
- [SKAdNetwork: Test while you still can](https://lifestreet.com/skadnetwork/) - An end-to-end test is the only way to ensure you will get the most out of Apple’s new privacy-oriented solution SKAdNetwork.
- [iOS 14.5 adoption will be fast and fierce](https://lifestreet.com/2021/03/12/ios-145-adoption/) - We anticipate that once the final iOS 14.5 version is released the adoption rate will be fast and fierce.
- [The economics of modeling: More, bigger, faster.](https://lifestreet.com/2021/03/18/economics-of-modeling/) - A series of engineering improvements to the LifeStreet prediction engine allow us to more effectively incorporate even more data into our models.
- [Webinar recap: The First 60 days of iOS 14.5 and how that impacts what you do next](https://lifestreet.com/2021/07/19/webinar-recap-ios-145/) - LifeStreet's CEO asked experts from Adjust, InMobi, and LifeStreet to share helpful insights to consider when reexamining marketing strategies, budgets, and attribution alternatives post-IDFA.
- [Performance marketing is only as strong as your data platform](https://lifestreet.com/blog/performance-marketing-data-platform/) - Performance marketing looks back on historical data to find user patterns, build performance profiles, make predictions, and estimate impression value.
- [5 Tips for testing end card templates](https://lifestreet.com/2021/09/15/itemplate-end-card-testing/) - To be sure you are getting the highest return from your video end card before ad fatigue sets in, you need to test each and every creative attribute.
- [What to expect when launching a new campaign with LifeStreet](https://lifestreet.com/blog/training-phase/) - LifeStreet's training phase explained. Why it's necessary, and what to expect when launching a new programmatic campaign.
- [Mobile advertising continues to hold steady despite Apple’s privacy changes](https://lifestreet.com/blog/mobile-advertising-holds-steady/) - Apple’s ATT framework has not been the tsunami of change that many anticipated which is a testament to our industry’s collective preparedness and innovation.
- [Independent ad tech firms can help future-proof your business](https://lifestreet.com/blog/independent-ad-tech-firms/) - By partnering with independent ad tech firms, advertisers have access to more data, and more control than by only partnering with the most dominant platforms.
- [2021 Year in review](https://lifestreet.com/blog/year-in-review/) - Year in review. As we reflect on 2021, we are excited to share a few key achievements and a preview of what’s in store for 2022.
- [LifeStreet Legend: <span> Christina Nicholas,  Director, Publisher Platform </span> <br> Years at LifeStreet: <span>12</span>](https://lifestreet.com/blog/lsl-christina-nicholas/) - Meet members of the LifeStreet team whose experience, knowledge, and personalities have made the company what it is today.
- [How machine learning boosts the power of non-personalized advertising](https://lifestreet.com/blog/machine-learning-boosts-power-non-personalized-ads/) - Machine learning is evolving and is a key tool for maximizing advertiser performance. Finding models that drive performance requires continuous experimentation.
- [Meet Nero. A mobile-first demand-side platform for true bidding transparency.](https://lifestreet.com/blog/meet-nero-programmatic-marketing-platform/) - We've released our new programmatic marketing platform, Nero, and completely re-engineered our DSP with a singular focus: to offer true bidding transparency.
- [What to look for in a mobile DSP](https://lifestreet.com/what-to-look-for-mobile-dsp/) - Learn the key offerings of a mobile DSP and what factors to look for when deciding which one is the best app marketing partner for your mobile game app.
- [Mobile Gaming is Recession-Proof](https://lifestreet.com/blog/mobile-gaming-recession-proof/) - Mobile games have weathered many economic fluctuations and the possible recession will be no different. Read on to learn why mobile gaming is recession proof.
- [Find new growth opportunities with Nero’s A/B testing feature](https://lifestreet.com/blog/neros-a-b-testing/) - Reach your performance goals using Nero's A/B testing, the first mobile DSP, and how marketers use bidding strategies to impact their campaigns significantly.
- [Seven steps to creating a winning playable](https://lifestreet.com/blog/7-steps-to-creating-a-winning-playable/) - Playable ads are high-performing ad units that capture users’ attention and generate high-converting leads. They are one of the highest-performing ad formats.
- [LifeStreet joins the Coalition Against Ad Fraud](https://lifestreet.com/blog/lifestreet-joins-caaf-coalition-against-ad-fraud/) - LifeStreet is among a growing group of networks, supply side players, advertisers, app publishers and technology partners who have joined CAAF.
- [Why Android is worth your advertising dollars, now more than ever](https://lifestreet.com/2021/04/15/android-advertising-dollar/) - If advertisers are worried about their ability to execute UA campaigns after Apple’s ATT enforcement, investing in Android can mitigate that risk.
- [10 Years in the making: A brief history of LifeStreet’s Journey](https://lifestreet.com/blog/10-years-in-the-making-lifestreets-journey/) - LifeStreet's journey and milestones that led LifeStreet to develop a more intelligent, transparent, and accessible programmatic platform.
- [Message from LifeStreet regarding COVID-19](https://lifestreet.com/blog/covid-19/) - LifeStreet has taken several steps to ensure smooth operations for our clients and their advertising campaigns.
- [Covid-19's impact on the mobile games  programmatic advertising world](https://lifestreet.com/blog/covid-19s-impact/) - The impacts of the pandemic on the in-app programmatic landscape.
- [MoPub's Programmatic Summer School Evaluation: Programmatic do's & don'ts](https://lifestreet.com/blog/mopubs-programmatic-summer-school-evaluation/) - Programmatic experts share tips for evaluating programmatic mobile marketing platforms. Read the top takeaways from the webinar.
- [Disruptive Innovation: iOS 14](https://lifestreet.com/blog/ios-14-roundup/) - A roundup of articles which exhibit innovation in an IDFA-less world. We predict that there will be disruptive innovation to survive in an IDFA-less world.
- [iOS 14 FAQs](https://lifestreet.com/blog/ios14-faqs/) - iOS14-FAQS and answers about Apple’s policies and compliance requirements. So you feel as prepared as possible for our new IDFA-less world.
- [3 reasons why we’ll survive the (near) death of IDFA](https://lifestreet.com/blog/3-reasons-why-idfa/) - Why mobile marketing will successfully transition to a new advertising future within Apple’s policy framework post-IDFA. Read the three reasons why here.
- [Takeaways on the impacts of the iOS 14 IDFA changes, and more](https://lifestreet.com/blog/takeaways-impacts-ios-14-idfa-changes/) - The impact of iOS 14 IDFA on bidding strategies, machine learning’s tie to advertiser performance, and campaign performance tracking.
- [LifeStreet Legend: <span> Jessica Ionni, Senior Director, Account Management</span> <br> Years at LifeStreet: <span>10</span>](https://lifestreet.com/2020/11/25/lifestreet-legend/) - At LifeStreet, many members of our team have been with the company for the better part of a decade. Over the next few months, we’ll be (re)introducing you, one by one, to a ‘LifeStreet Legend.’
- [What 2020 creative trends <br> mean for 2021](https://lifestreet.com/2021/01/28/2020-creative-trends/) - Throughout 2020 creatives intersected with various components of in-app advertising and will continue to impact advertisers’ performance in 2021 and beyond.
- [LifeStreet Legend: <span> Andi Perez, Lead Designer, Graphic Design</span> <br> Years at LifeStreet: <span>9</span>](https://lifestreet.com/blog/lsl-andi-perez/) - At LifeStreet, many members of our team have been with the company for the better part of a decade.
- [iOS 14 Office Hours Recap: Adoption rates, campaign mapping, and working with less data](https://lifestreet.com/blog/ios-14-office-hours/) - LifeStreet is helping advertisers keep pace by updating campaign configurations and answering questions about the potential impact of these changes. iOS 14
- [iOS 14 Office Hours Recap: Custom models, modeling techniques, and creative testing](https://lifestreet.com/blog/ios-14-office-hours-2/) - Answers to last week's iOS 14 Office Hours questions.
- [iOS 14 Office Hours Recap: Device IPs and conversion thresholds](https://lifestreet.com/blog/ios-14-office-hours-3/) - Apple released iOS 14.6 and with it another change geared at protecting user privacy. Apple is not sharing with ad networks and DSPs the device IP address in the SKAN postback.
- [In-app advertising post-iOS 14.5](https://lifestreet.com/blog/inmobi-qa-in-app-advertising-post-ios-14/) - Answers to questions on what these early days of in-app advertising looks like post iOS 14.5 and what might come next.
- [Mobile Game Masters: <br> Ask Me Anything (AMA)](https://lifestreet.com/session-recap-mgs-games/) - LifeStreet's CEO was joined by mobile game experts from Glu Mobile, Pixelberry Studios and PopReach for the Ask Me Anything session at MGS Games.
- [#119: LTV in Mobile with  Levi Matkins, CEO of LifeStreet](https://lifestreet.com/blog/ltv-in-mobile/)
- [How App-to-Web Can Boost Your Brand’s Growth](https://lifestreet.com/blog/how-app-to-web-can-boost-your-brands-growth/) - Read why you should consider adding App-to-Web to your company's mobile advertising mix to capture new user registration or drive trial sign-ups.
- [What’s right for your app: Self-Serve or Managed Service?](https://lifestreet.com/blog/whats-right-for-your-app-self-serve-or-managed-service/) - Deciding which DSP type is right for your app depends on your team’s resources, expertise, and budget. Learn more which types of DSPs is the best fit based on your app’s resources and growth needs.
- [Everything game apps need to know about SKAN 4.0](https://lifestreet.com/blog/everything-game-apps-need-to-know-about-skan-4-0/) - SKAN 4.0 latest version of its privacy-based measurement framework, contains key improvements that will help marketers better measure and track their growth campaigns.
- [Ads In The Metaverse: What To Expect](https://lifestreet.com/pgconnects-advertising-in-the-metaverse-session-recap/) - Advertising in the metaverse. The soon-to-be reality of merged digital and physical worlds is becoming increasingly evident.

## Pages

- [Home](https://lifestreet.com/)
- [Blog – The Perfect Ad Doesn’t Exist. But the Better-Performing One Does.](https://lifestreet.com/signal-story/series1/the-perfect-ad-doesnt-exist-but-the-better-performing-one-does/) - The perfect ad doesn’t exist—but better-performing ones do. Discover how creative testing and modular strategies drive stronger results and ROAS.
- [Blog – CTA Chemistry: Finding the Right Call for the Right Moment](https://lifestreet.com/signal-story/series1/cta-chemistry-finding-the-right-call-for-the-right-moment/) - Master CTA optimization for in-app ads by aligning tone, timing, and context to boost user engagement and drive conversions.
- [Interview: How Chloe Rhys Builds Creative That Performs—With AI, Audits, and Just the Right Amount of Scrappy​](https://lifestreet.com/interview-video-signal-and-story-chloe-rhys-creative-performance/) - Learn how Chloe Rhys drives creative performance using AI, audits, and strategic iteration to build high-performing ad creatives that deliver results
- [Blog – Creative That Converts: Why the First Three Seconds Matter](https://lifestreet.com/signal-story/series1/creative-that-converts-why-the-first-three-seconds-matter/) - Discover why the first three seconds of an ad are critical to capturing attention. Learn how creative that converts can boost in-app ad performance.
- [Blog - Series 2 – Storytelling in Small Spaces](https://lifestreet.com/signal-story/series2/storytelling-in-small-spaces/) - Discover how to master storytelling in small spaces like 300×250 ads. Learn to create impactful, concise visuals that spark recognition and drive action.
- [Blog - Series 2 - The Anatomy of a High-Performing In-App Ad](https://lifestreet.com/signal-story/series2/the-anatomy-of-a-high-performing-in-app-ad/) - Discover the key elements that make an in-app ad perform. Learn how creative, targeting, and optimization work together to drive engagement and results.
- [Blog - Series 2 - How to Build a High-Volume Creative Machine (Without Burning Out)](https://lifestreet.com/signal-story/series2/how-to-build-a-high-volume-creative-machine-without-burning-out/) - Learn how to build a High-Volume Creative Machine that delivers consistent, high-performing ads while keeping your team productive and burnout-free.
- [Video: Rick Egan on AI's Marketing Revolution: 5 Lessons for Brands That Want to Win the Next Era of Consumer Engagement](https://lifestreet.com/signal-story/series2/video-beyond-inc-rick-egan-marketing-strategies/) - Former Beyond, Inc. marketing leader Rick Egan shares actionable strategies to elevate performance marketing. From harnessing AI and automation to doubling down on creative storytelling, learn how to improve ROI and growth in today’s landscape.
- [Blog - Series 3 - Design for Distraction: Crafting Ads That Cut Through the Chaos](https://lifestreet.com/signal-story/series3/design-for-distraction-crafting-ads-that-cut-through-the-chaos/) - Master Design for Distraction and learn how to create ad designs that stand out, engage users, and boost campaign results in noisy environments.
- [Blog - Series 3 - Native-ish: The Art of Ads That Don’t Feel Like Ads](https://lifestreet.com/signal-story/series3/native-ish-the-art-of-ads-that-dont-feel-like-ads/) - SIGNAL + STORY SERIES 3 Native-ish: The Art of Ads That Don’t Feel Like Ads Not every campaign needs to kick down the door. Sometimes the smarter play is to slip in quietly—and act like you belong. That’s the promise of native: an ad that operates like content and earns attention without demanding it. But
- [Blog - Series 3 - When the Algorithm is Your Art Director:  Co-Creating with AI](https://lifestreet.com/signal-story/series3/when-the-algorithm-is-your-art-director-co-creating-with-ai/) - Co-creating with AI gives marketers new creative power. Discover how to partner with algorithms to speed iteration, refine ads, and stay in control.
- [Series 3 : Conversation with Amy Silino About Building Teams That Win](https://lifestreet.com/signal-story/series3/conversation-with-amy-silino-about-building-teams-that-win/) - SIGNAL + STORY SERIES 3 Conversation with Amy Silino About Building Teams That Win Experience doesn’t go out of style. Few marketers embody that truth better than Amy Silino, a seasoned performance leader who’s guided e-commerce and marketing teams at Hanes, Estée Lauder’s MAC Cosmetics, Citigroup, and Lands’ End, among others. Now a fractional marketing
- [Signal + Story](https://lifestreet.com/signal-story/)
- [Blog](https://lifestreet.com/blog/)
- [Nero Tag Technical Specifications](https://lifestreet.com/nero-tag-technical-specifications/) - Back to Overview Nero Tag: Technical Documentation This document provides technical guidance for developers implementing the Nero Tag. Overview The Nero Tag sends payloads containing user and event data to LifeStreet. Payloads can be sent from: Client-side (user’s browser) using the sendToNero() function Server-side (your backend) using HTTPS POST requests All payloads use the same
- [Creative Services](https://lifestreet.com/creative-services/)
- [Nero](https://lifestreet.com/nero/) - Built for in-app.Engineered for performanace. For years, in-app advertising catered almost exclusively to gaming publishers. But today, performance marketers across categories—from insurance to financial services—are unlocking massive returns with the right partner and technology. Nero is LifeStreet’s AI-powered platform—built for performance marketers who want to grow faster, spend smarter and scale with confidence. Why Nero,
- [Nero](https://lifestreet.com/nero-old/) - Meet Nero. LifeStreet's new programmatic marketing platform, re-engineered for more transparent bidding.
- [Nero Tag Overview](https://lifestreet.com/nero-tag-overview/) - What the Nero Tag Does The Nero Tag has two primary functions: It automatically tracks how users interact with your site. It allows you to send custom user and event data to LifeStreet to improve campaign performance. This data is collected for all users visiting your pages (i.e., it is not limited to only users
- [Media](https://lifestreet.com/resources/media/) - LifeStreet in the media. We solve the problems for mobile app developers in the programmatic space by building solutions to grow their audiences and drive ROAS.
- [LifeStreet | Mobile Marketing Platform](https://lifestreet.com/lifestreet-mobile-marketing-platform/) - LifeStreet helps performance advertisers find new customers and untapped audiences by delivering high-performing ad experiences across premium app environments.
- [Creative That Stop the Scroll](https://lifestreet.com/creative-that-stop-the-scroll/)
- [Creative Video Slider](https://lifestreet.com/creative-video-slider/)
- [Media](https://lifestreet.com/media-2/)
- [Particle Test](https://lifestreet.com/particle-test/)
- [Case Study - Influence Mobile](https://lifestreet.com/case-studies/influence/) - Discover how LifeStreet helped Influence Mobile scale in-app user acquisition and improve performance as budgets grew, without sacrificing efficiency.
- [Solutions Page: Finance / Debt Relief](https://lifestreet.com/solutions/finance/) - Drive results with LifeStreet's AI-powered solutions for financial services advertising. Scale campaigns, connect with high-value audiences, and maximize ROI through in-app advertising.
- [Solutions Page: Health Insurance](https://lifestreet.com/solutions/health/) - Maximize your health insurance advertising potential with LifeStreet's AI-driven in-app solutions. Engage high-intent audiences, optimize acquisition costs, and enhance ROI through precision targeting and dynamic creative strategies.
- [Solutions Page: Rewarded Play](https://lifestreet.com/solutions/rewarded-play/)
- [Solutions Page: Auto](https://lifestreet.com/solutions/auto/) - Unlock better performance with LifeStreet's advanced solutions for auto insurance advertising. Engage high-intent audiences, reduce acquisition costs, and drive ROI through powerful in-app targeting and creative optimization tailored for insurers.
- [Solutions Page: Agencies](https://lifestreet.com/solutions/agencies/)
- [Infographic](https://lifestreet.com/infographic-in-app-advertising/) - In-app advertising is a key strategy for performance marketers aiming to thrive in a mobile-first marketplace. IAA captures highly engaged audiences, drives substantial ROAS, and scales operations beyond conventional media buying.
- [Case Studies](https://lifestreet.com/case-studies/) - Learn how LifeStreet effectively helped mobile app developers achieve their ROAS goals.
- [Solutions for Performance Marketers](https://lifestreet.com/solutions_pm/)
- [Solutions for Mobile App Developers](https://lifestreet.com/solutions_md/)
- [Case Study - Performance Marketing Agency](https://lifestreet.com/case-studies/performance-marketing-agency/) - Learn how LifeStreet helped a performance marketing agency boost month-over-month conversions by 213% through innovative in-app advertising solutions and data-driven strategies.
- [Case Study - Lead acquisition company](https://lifestreet.com/case-studies/lead-acquisition-company/) - See how LifeStreet’s AI media buying platform, Nero, helped a top lead acquisition company rapidly scale campaigns and drive stronger results with real-time insights
- [Case Study - Rewarded Gaming Company](https://lifestreet.com/case-studies/rewarded-gaming-company/) - Learn how a rewarded gaming company overcame used AI and ML-driven predictive models from the Nero Platform to profitably acquire high-value users.
- [Solutions for Performance Marketers](https://lifestreet.com/solutions/solutions-for-performance-marketers/) - Performance marketers unlock valuable mobile app and gaming traffic with LifeStreet's solutions
- [Company - About Us](https://lifestreet.com/company/about/) - LifeStreet's programmatic marketing platform offers full transparency, granular controls and unrivaled integrity.
- [Case Study - Engagement Platform](https://lifestreet.com/case-studies/advertising-and-engagement-platform/) - Leading advertising and engagement platform quickly achieves significant growth within the first two months of partnering with LifeStreet.
- [Case Study - (Growth Marketing Agency)](https://lifestreet.com/case-studies/growth-marketing-agency/) - Discover how a leading growth marketing agency partnered with LifeStreet to drive significant results through innovative in-app advertising strategies.
- [Case Study - Fyber Redesign](https://lifestreet.com/case-studies/fyber/) - Fyber and LifeStreet team up to drive success for UA marketers with MRAID and video ad formats.
- [Case Study - Omnichannel](https://lifestreet.com/case-studies/omnichannel-marketing-company/) - An omnichannel performance marketing company partners with LifeStreet for a three-phase strategy aimed at maximizing ROI and fostering scalable growth in the US
- [Nero Dynamic Creatives](https://lifestreet.com/solutions/dynamic-creatives/) - Our dynamic creatives tool delivers customized ads at scale by predicting the creative combination most likely to drive a target event. Maximize ROAS with in-app ad personalization.
- [Case Study - Marketing Services Company](https://lifestreet.com/case-studies/marketing-services-company/) - Marketing services company decides to test their first in-app campaign with LifeStreet and hits day 1 ROAS goals.
- [Case Study - In-App Advertising](https://lifestreet.com/case-studies/app-to-web/) - Leading acquisition marketing agency scales growth with in-app-advertising, tapping untapped traffic sources and exceeding performance goals with LifeStreet.
- [Case Study - InMobi Redesign](https://lifestreet.com/case-studies/inmobi/) - InMobi and LifeStreet team up to drive a 230% increase in registrations for a performance marketing agency, scaling conversions with premium in-app gaming audiences.
- [Get Started](https://lifestreet.com/get-started/) - Schedule a meeting with us to get started. Increase your user base with LifeStreet.
- [Case Study - Fluent redesign](https://lifestreet.com/case-studies/fluent/) - Fluent, Inc. sees ROAS increase an average of 22% with LifeStreet. Discover how our partnership drives significant growth and performance improvements.
- [Infographic full](https://lifestreet.com/infographic-full-in-app-advertising/) - In-app advertising is a key strategy for performance marketers aiming to thrive in a mobile-first marketplace. IAA captures highly engaged audiences, drives substantial ROAS, and scales operations beyond conventional media buying.
- [Resources – Partners](https://lifestreet.com/company/partners/) - Through integrations and new partnerships we are able to deliver quality and scale for our clients. Meet some of the top mobile technology companies we are proud to work with.
- [Company - Careers](https://lifestreet.com/company/careers/)
- [Solutions for Mobile App Developers](https://lifestreet.com/solutions/mobile-app-developers/) - Solutions for Mobile App Developers. Acquire profitable high-value, high retention users. More intelligent bidding, A/B testing tools and models built for a post-IDFA world
- [Machine Learning](https://lifestreet.com/resources/machine-learning/) - Machine Learning: what, why, and how it works. Here, we'll take a closer look at ML and explain what it is, how it works, and how it can help you reach your advertising goals faster.
- [Nero FAQ](https://lifestreet.com/nero/faq/)

## My Templates

- [Testimonials 2.0](https://lifestreet.com/?elementor_library=testimonials-2-0)
- [PA Template | #4547](https://lifestreet.com/?elementor_library=pa-dynamic-temp-227503551e3986)
- [LS Footer Gray](https://lifestreet.com/?elementor_library=ls-footer-gray)
- [Nero Analytics](https://lifestreet.com/?elementor_library=nero-analytics)
- [Nero Audiences](https://lifestreet.com/?elementor_library=nero-audiences)
- [Nero Predict](https://lifestreet.com/?elementor_library=nero-predict)
- [Elementor Footer #37547](https://lifestreet.com/?elementor_library=elementor-footer-37547)
- [New Landing Page Header](https://lifestreet.com/?elementor_library=new-landing-page-header)
- [Default Kit](https://lifestreet.com/?elementor_library=default-kit)
- [Solutions - Jump Menu 2.0](https://lifestreet.com/?elementor_library=solutions-jump-menu-2-0)
- [Solutions - End Section - Demo](https://lifestreet.com/?elementor_library=solutions-end-section-demo)
- [Solutions - Stat Callout](https://lifestreet.com/?elementor_library=solutions-stat-callout)
- [Solutions - 2 Col - Image Right](https://lifestreet.com/?elementor_library=solutions-2-col-image-right)
- [Solutions - 2 Col - Image Left](https://lifestreet.com/?elementor_library=solutions-2-col-image-left)
- [Solutions - Tout Tiles Grid](https://lifestreet.com/?elementor_library=solutions-tout-tiles-grid)
- [Solutions - Header + Subheader](https://lifestreet.com/?elementor_library=solutions-header-subheader)
- [Solutions - Header + Text Quadrant](https://lifestreet.com/?elementor_library=solutions-header-text-quadrant)
- [Solutions - Jump Menu](https://lifestreet.com/?elementor_library=solutions-jump-menu)
- [Solutions - Main Header](https://lifestreet.com/?elementor_library=solutions-main-header)
- [Single post without author](https://lifestreet.com/?elementor_library=single-post-without-author)
- [get-started_v1](https://lifestreet.com/?elementor_library=get-started_v1)
- [author_archives](https://lifestreet.com/?elementor_library=author_archives)
- [Single post test](https://lifestreet.com/?elementor_library=single-post-test)
- [Single Post Infographic](https://lifestreet.com/?elementor_library=single-post-infographic)
- [Get started 5/15](https://lifestreet.com/?elementor_library=get-started-5-15)
- [Lifestreet 404](https://lifestreet.com/?elementor_library=lifestreet-404)
- [Search Results](https://lifestreet.com/?elementor_library=search)
- [Single post with audio ai](https://lifestreet.com/?elementor_library=single-post-with-audio-ai)
- [PA Template | #8396](https://lifestreet.com/?elementor_library=pa-dynamic-temp-29533)
- [Home Modal Nero](https://lifestreet.com/?elementor_library=home-modal-nero)
- [Single post with audio](https://lifestreet.com/?elementor_library=single-post-with-audio)
- [Calendly Get Started](https://lifestreet.com/?elementor_library=calendly-get-started)
- [sign_up_section](https://lifestreet.com/?elementor_library=sign_up_section)
- [subscribe_section](https://lifestreet.com/?elementor_library=sign_up_section-2)
- [blog_title](https://lifestreet.com/?elementor_library=blog_title)
- [subscribe_schedule](https://lifestreet.com/?elementor_library=subscribe_schedule)
- [Home Modal 2](https://lifestreet.com/?elementor_library=home-modal-2)
- [nero_modal](https://lifestreet.com/?elementor_library=nero_modal)
- [get-started_v2](https://lifestreet.com/?elementor_library=get-started_v2)
- [home__IframePandaPop_ crv235512_cs](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2-2-2-2-3-2)
- [home__IframeMargeDragons3_crv221243](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2-2-2-2-3)
- [IframeJunesJourney_crv234676](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2-2-2)
- [post template](https://lifestreet.com/?elementor_library=single-post-test-2)
- [Tags](https://lifestreet.com/?elementor_library=tags)
- [IframeWordScapes_crv221230](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2-2-2-2-2-2-2)
- [IframeTastyTown_crv221232](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframeSnakeVBlock_crv221231](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2-2-2-2-2-2)
- [IframePandaPowerUp_crv221255](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframePandaPopOutfit_crv221254](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframePandaPop_crv221253](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2-2-2-2-2)
- [IframePandaPop_crv221252](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframeJigsawPuzzle_crv221235](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframeMargeDragons3_crv221243](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2-2-2-2)
- [IframeMergeDragons2_crv221242](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframeMergeDragons_crv221241](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframeIdleMiner_crv221238](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframeGardenscapes_crv221229](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2)
- [IframeFairwaySolitaire_crv221240](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2-2)
- [IframeFairwaySolitaire_crv221239](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2)
- [IframeCriminalCase_crv221236](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2)
- [IframeCovetFashion_crv221227](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3-2)
- [IframeCookingCraze_crv221233](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2)
- [IframeCookieJam2_crv221245](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2)
- [IframeCookieJam3_crv221246](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-3)
- [IframeCats_crv221228](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2)
- [IframeBubbleCloud_crv221251](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-3)
- [IframeBubbleCloud2_crv221248](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2)
- [IframeBubbleCloud_crv221247](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2)
- [IframeAngryBirds_crv221237](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2)
- [IframeBubbleCookieJam_crv221259](https://lifestreet.com/?elementor_library=iframetemplate-2-2-2-2-2-2)
- [SectionVisitGallery](https://lifestreet.com/?elementor_library=sectionvisitgallery)
- [SectionParallaxImageWide](https://lifestreet.com/?elementor_library=sectionparallaximagewide)
- [SectionImageSlideLeft](https://lifestreet.com/?elementor_library=sectionimageslideleft)
- [carouselLogo](https://lifestreet.com/?elementor_library=carousellogo)
- [SectionLetsTalk](https://lifestreet.com/?elementor_library=sectionletstalk)
- [SolutionDevSection_shadow](https://lifestreet.com/?elementor_library=solutiondevsection_shadow)
- [TopSection](https://lifestreet.com/?elementor_library=topsection)
- [SolutionSection](https://lifestreet.com/?elementor_library=solutionsection)
- [SolutionDevSection](https://lifestreet.com/?elementor_library=solutiondevsection)
- [SectionIconboxTwoColumns](https://lifestreet.com/?elementor_library=sectioniconboxtwocolumns)
- [LS Footer](https://lifestreet.com/?elementor_library=ls-footer)
- [ThreeColumnsIframe](https://lifestreet.com/?elementor_library=threecolumnsiframe)
- [IframeChoices](https://lifestreet.com/?elementor_library=iframetemplate-2)
- [PlayableAdModal](https://lifestreet.com/?elementor_library=playableadmodal)
- [SectionAdGallery](https://lifestreet.com/?elementor_library=sectionadgallery)
- [SectionInnerWithAd](https://lifestreet.com/?elementor_library=sectioninnerwithad)
- [Re-engagement Page](https://lifestreet.com/?elementor_library=re-engagement-page)
- [Section__imageToText](https://lifestreet.com/?elementor_library=section__imagetotext)
- [Hero Block](https://lifestreet.com/?elementor_library=hero-block)
- [4 Section Gradient Block](https://lifestreet.com/?elementor_library=4-section-gradient-block)

## Categories

- [Gaming](https://lifestreet.com/category/gaming/)
- [Bidding Strategy](https://lifestreet.com/category/bidding-strategy/)
- [Company](https://lifestreet.com/category/company/)
- [Creative](https://lifestreet.com/category/creative/)
- [Data](https://lifestreet.com/category/data/)
- [iOS](https://lifestreet.com/category/ios/)
- [Machine Learning](https://lifestreet.com/category/machine-learning/)
- [Mobile DSP](https://lifestreet.com/category/mobile-dsp/)
- [Non-personalized advertising](https://lifestreet.com/category/non-personalized-advertising/)
- [User Acquisition](https://lifestreet.com/category/user-acquisition/)
- [In-App Advertising](https://lifestreet.com/category/in-app-advertising/)

## Tags

- [DSP](https://lifestreet.com/tag/dsp/)
- [programmatic](https://lifestreet.com/tag/programmatic/)
- [mobileadvertising](https://lifestreet.com/tag/mobileadvertising/)
- [appmarketing](https://lifestreet.com/tag/appmarketing/)
- [appadvertising](https://lifestreet.com/tag/appadvertising/)
- [appgrowth](https://lifestreet.com/tag/appgrowth/)
- [mobilemarketing](https://lifestreet.com/tag/mobilemarketing/)
- [gameappmarketing](https://lifestreet.com/tag/gameappmarketing/)
- [gameapps](https://lifestreet.com/tag/gameapps/)
- [gameappgrowth](https://lifestreet.com/tag/gameappgrowth/)
- [mobileDSP](https://lifestreet.com/tag/mobiledsp/)
- [programmaticDSP](https://lifestreet.com/tag/programmaticdsp/)
- [machinelearning](https://lifestreet.com/tag/machinelearning/)
- [metaverse](https://lifestreet.com/tag/metaverse/)
- [machine learning](https://lifestreet.com/tag/machine-learning/)
- [seasonal assets](https://lifestreet.com/tag/seasonal-assets/)
- [performancemarketing](https://lifestreet.com/tag/performancemarketing/)
- [iOS14.5](https://lifestreet.com/tag/ios14-5/)
- [iOS14](https://lifestreet.com/tag/ios14/)
- [mobilegame](https://lifestreet.com/tag/mobilegame/)
- [SKAdNetwork](https://lifestreet.com/tag/skadnetwork/)
- [creativetrends](https://lifestreet.com/tag/creativetrends/)
- [CoPilot](https://lifestreet.com/tag/copilot/)
- [IDFA](https://lifestreet.com/tag/idfa/)
- [FAQ](https://lifestreet.com/tag/faq/)
- [apptoweb](https://lifestreet.com/tag/apptoweb/)
- [iOS14.6](https://lifestreet.com/tag/ios14-6/)