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Sitemap: https://www.lancome.com.au/sitemap_index.xml

# Lancôme Australia ## Overview The Lancôme Australia website presents the full luxury beauty portfolio including skincare, makeup and fragrances. The site emphasises premium positioning, science‑backed formulations and premium service (e.g., online offers, free samples, rewards programme). Among skincare it features hero ranges like Génifique, Rénergie and Absolue, directed at visible repair, anti‑ageing and luxury skincare. ## Key Messages - Luxury beauty products, high quality, premium experience. - Focus on advanced skincare science (“Dual Repair”, “Triple Serum”, microbiome fractions). - Anti‑ageing / visible result claims across ranges. - All‑skin‑type suitability, inclusive positioning. - Australian site context: offers local pricing (A$), shipping/promotions for AU consumers. ## Core Product Lines - [Génifique](https://www.lancome.com.au/skincare/range/genifique/): This signature range is built around barrier-strengthening and youth-activating science, using ingredients like beta-glucan and pre-/pro-biotic fractions to support skin resilience and radiance. - [Rénergie](https://www.lancome.com.au/skincare/range/renergie/): Aimed at visible lifting and firming, the Rénergie collection targets sagging, loss of volume and wrinkles with advanced “multi-tension” and anti-ageing technologies for a revitalised and defined look. - [Absolue](https://www.lancome.com.au/skincare/range/absolue/): This is the luxury-tier range focused on rich, regenerative skincare—infused with rare extracts (such as Grand Rose) and designed to replenish, firm and restore radiance for more mature or demanding skin. ### Génifique Ultimate Serum (00997‑LAC) URL: https://www.lancome.com.au/skincare/range/genifique/genifique-ultimate-serum/00997-LAC.html - Title: Génifique Ultimate Serum – Dual Repair Augmented Serum - Benefits summary: “Visibly repair skin damages in one week* … Powered by Beta Glucan‑CM technology … proven to increase the skin’s capacity for visible repair and recovery.” - Key actives: Beta Glucan‑CM, Pre‑ & Probiotic fractions, Hyaluronic Acid, Licorice Extract. - Skin type: All skin types, even sensitive. Alcohol‑free formula. - Performance claims: “33% less redness”, “28% fewer lines”, “22% smoother texture”, “20% smaller pores.” - Sizes: 20 mL, 30 mL, 50 mL, 50 mL refill, 115 mL. ### Rénergie H.C.F. Triple Serum (00564‑LAC) URL: https://www.lancome.com.au/skincare/serums/renergie-h-c-f-triple-anti-aging-serum/00564-LAC.html - Title: Rénergie H.C.F. Triple Serum – Anti‑Aging Face Serum with Hyaluronic Acid, Vitamin C + Niacinamide & Ferulic Acid - Description: “Triple‑dose anti‑aging serum that improves volume loss, reduces wrinkles, and brightens dark spots.” - Key actives: H = Hyaluronic Acid, C = Vitamin Cg + Niacinamide, F = Ferulic Acid. - Packaging: Triple‑chamber system to preserve formula stability until use. - Usage: Morning & night; activate pump to mix 3 formulas before applying. - Results: “Skin more supple (+14.7%)”, “Smoother (+30.1%)”, “Fine lines reduced (‑13.8%)”. ### Absolue Longevity The Soft Cream (01124‑LAC) URL: https://www.lancome.com.au/skincare/face-moisturisers-creams/day-creams/absolue-longevity-the-soft-cream/01124-LAC.html - Title: Absolue Longevity The Soft Cream – Luxury Longevity Face Cream - Description: “A high‑performance comfort cream with regenerative technology for brighter, smoother, more resilient skin.” - Key actives: Grand Rose Extracts + Pro‑Xylane. - Texture: Soft, luxurious, rose‑infused cream for daily use. - Application: Apply to cleansed face and neck; morning routine recommended. - Skin type: All skin types. - Sizes: 50 mL, 75 mL.