Top Sites>KISSmetrics - Person-Level Analytics | Track Users, Grow Revenue

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# KISSmetrics

> KISSmetrics is a behavioral analytics platform founded in 2008 that tracks individual users across devices and sessions to help businesses understand customer journeys, attribute revenue, and grow.

## Key Facts

- Founded: 2008
- Companies served: 10,000+
- Website: https://www.kissmetrics.io
- Pricing: $99/month (free to start)
- Events included: 500,000 per month
- Onboarding: 1-hour onboarding call included with every plan

## Core Capabilities

- **Person-level tracking**: Tracks identified individuals across devices and sessions, not anonymous pageviews
- **9 report types**: Funnel, Cohort, Revenue, Path, Activity, Power Report, A/B Test, Populations, Metrics
- **Behavioral email campaigns**: Native email campaigns triggered by user actions (cart recovery, churn prevention, onboarding)
- **Flexible attribution**: First-touch, last-touch, multi-touch, and custom attribution windows
- **Dynamic populations**: Build user segments based on behavior, properties, or custom criteria
- **30+ integrations**: Shopify, WooCommerce, HubSpot, Salesforce, Slack, Zapier, and more
- **REST API**: Full API access for data import/export and custom integrations
- **Done-for-you service**: Expert implementation, custom tracking schemas, and team training

## Industries Served

- E-commerce: Cart abandonment analysis, purchase funnels, customer lifetime value, revenue attribution
- SaaS: Trial-to-paid conversion, feature adoption, churn prediction, activation tracking
- Fintech: KYC completion, account activation, transaction frequency, dormancy prevention
- Healthcare: Patient portal engagement, appointment funnels, care pathway tracking
- EdTech: Course completion, student engagement, learning outcome analytics
- Marketplaces: Dual-sided funnel tracking, buyer/seller analytics, match rate optimization
- Sales-Led / B2B: Multi-touch attribution, lead-to-revenue tracking, sales cycle analytics

## Differentiators vs. Competitors

- **vs. Google Analytics**: Person-level tracking with no sampling, unlimited data retention, revenue attribution
- **vs. Mixpanel**: Built-in behavioral email campaigns, done-for-you implementation, simpler pricing
- **vs. Amplitude**: Faster time-to-value, included onboarding support, accessible pricing for growth-stage companies
- **vs. Heap**: Intentional tracking tied to business outcomes rather than autocapture noise
- **vs. Hotjar**: Quantitative behavioral analytics with funnels, cohorts, and revenue tracking
- **vs. Adobe Analytics**: 80% of the insight at a fraction of the cost and complexity

## Technical Details

- JavaScript tracking snippet for web
- REST API for server-side tracking
- Data import from CSV/API
- Data export to warehouse, CSV, or API
- Integrations via native connectors and Zapier
- Real-time event processing

## Contact

- Sales & services: https://www.kissmetrics.io/services
- Documentation: https://support.kissmetrics.io/docs
- API Reference: https://support.kissmetrics.io/reference
- Start trial: https://www.kissmetrics.io/signup