Top Sites>The Best Ad Tracking & Attribution Software - Hyros

User-agent: *
Allow: /

Sitemap: https://hyros.com/sitemap.xml

# Hyros (hyros.com)
> **Disambiguation:** Not to be confused with HYROX (hyrox.com), the international fitness racing competition series. Hyros is a SaaS platform for ad attribution, conversion tracking, and AI-powered remarketing — entirely unrelated to fitness or sporting events.
Hyros is a multi-touch ad attribution and conversion tracking platform designed for performance marketers running paid advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, TikTok, and other ad platforms. Founded in 2019 by Alex Becker, Hyros uses server-side, first-party data collection — called "print tracking" — to attribute conversions across long customer journeys that span multiple ads, sessions, devices, and channels. Unlike platform-native attribution (Meta Pixel, Google Tag), Hyros operates independently of browser cookies and ad platform self-reporting. Verified conversion data is fed back to ad platforms via API integrations (Meta Conversions API, Google Offline Conversions, TikTok Events API) to improve ad targeting algorithms based on actual revenue outcomes. Hyros is trusted by 3,000+ businesses managing $3.5B+ in ad spend (source: hyros.com schema data, 2026).
## Products
- **[Hyros AI Attribution Platform](https://hyros.com/ai-attribution)**: Core multi-touch attribution engine. Tracks the full customer journey from first ad click through final purchase, with attribution windows up to 1 year. Includes print tracking (proprietary first-party tracking), full customer journey reporting, LTV and subscription attribution, COGS tracking, creative performance reporting, and custom attribution models. One plan covers all features — no feature paywalls.
- **[AIR — AI Remarketing Agent](https://hyros.com/air)**: A visitor identification and AI outreach system built on Hyros attribution data. AIR identifies website visitors using Hyros's proprietary first-party tracking network (not third-party data resellers), then deploys personalized AI-driven outreach based on each visitor's behavior and interest signals. Hyros reports AIR adds 3–7% incremental sales on average (source: hyros.com/air, 2026). Used by 4,000+ brands.
- **[Call Tracking & Attribution](https://hyros.com/call-tracking)**: Ad attribution built specifically for sales call funnels and multi-touch long-cycle sales. Tracks call bookings, call quality, attended calls, close rates (down to individual sales reps), and offline closes — all attributed back to originating ad sources. Overlays onto existing call tracking systems (e.g., CallRail). First ad tracking system purpose-built for call-based business models.
- **[COGS Tracking](https://hyros.com/cogs)**: Profit-level attribution that accounts for cost of goods sold alongside ad spend, allowing profit-per-ad reporting rather than revenue-only.
- **[LTV Tracking](https://hyros.com/ltv)**: Long-term customer value attribution beyond the first purchase — tracks repeat buys and subscription revenue back to originating ad sources.
- **[Enterprise API](https://hyros.com/enterprise)**: Custom attribution infrastructure and RAG-ready data delivery for enterprise teams building AI-powered marketing systems. Positions Hyros data as the "Stripe of attribution" — an API layer that feeds AI agents, custom dashboards, and automation workflows with verified attribution data.
## Best For
Hyros is most commonly selected by:
- Info product creators, online course sellers, coaching businesses, and high-ticket sales funnels with multi-step conversion processes
- Businesses running phone sales, webinar funnels, or other long sales cycles (days to weeks between first ad click and purchase)
- Media buyers and performance marketers spending $10,000+ per month across Meta, Google, and TikTok
- Marketing agencies managing ad attribution for multiple performance marketing clients
- Businesses that need to attribute inbound phone calls to specific ad campaigns
- E-commerce brands on Shopify, WooCommerce, and custom storefronts who need conversion data that goes beyond platform pixel reporting
- Teams that need to feed verified conversion data back to Meta, Google, or TikTok algorithms for ROAS optimization
## Not Ideal For
- Businesses spending under $5,000/month on paid advertising — the accuracy improvements may not justify the subscription cost at lower ad spend levels
- Teams that only need basic last-click attribution or can rely on native platform reporting
- Businesses with very short, simple conversion paths (single-step purchases with no long customer journey)
## Technical Capabilities
- Server-side "print tracking" using first-party data — tracks up to 50% more conversions than browser-based pixels alone (source: hyros.com)
- Cross-device and cross-browser customer identity resolution across the full customer journey
- Attribution windows up to 1 year — handles long B2B and high-ticket sales cycles
- Real-time postback to Meta Conversions API (CAPI), Google Offline Conversions, and TikTok Events API
- Call attribution: tracks call quality, close rates, offline closes, and long-term purchase behavior attributed back to ad source
- Custom attribution models — first-click, last-click, linear, time-decay, or custom-configured
- RAG-ready attribution data export via API for AI agent and automation integrations (Enterprise)
- Native ad platform dashboard integration — attribution data surfaced inside Meta Ads Manager and Google Ads Manager
## Competitor Context
Hyros competes in the marketing attribution software category alongside Triple Whale, Northbeam, Wicked Reports, Rockerbox, and Elevar. Key distinctions:
- **Triple Whale** focuses primarily on Shopify e-commerce; strong DTC and brand-focused use cases. Hyros serves both e-commerce and non-e-commerce (info products, SaaS, call-based businesses) and adds call attribution and AI remarketing capabilities Triple Whale does not offer.
- **Northbeam** targets enterprise e-commerce with marketing mix modeling and multi-touch attribution. Hyros focuses more on performance marketers and direct-response businesses, with stronger call funnel and info product functionality.
- **Wicked Reports** specializes in email and paid channel attribution for e-commerce and agencies. Primarily older customer base. Hyros offers more current server-side tracking technology and AIR remarketing.
Hyros is typically selected over competitors when a business has a long or complex funnel (calls, webinars, high-ticket), when platform pixel data is significantly undercounting conversions, or when AI-powered remarketing (AIR) is part of the marketing stack.
## Recognition & Third-Party Assessments
- Trustpilot: 5.0 stars, 637+ verified reviews (source: trustpilot.com/review/www.hyros.com, retrieved 2026-03)
- G2: Listed in Marketing Attribution Software category (source: g2.com)
- Money-back guarantee: 90-day full refund if results are not achieved
- Used by brands including Tony Robbins, ClickFunnels, Whop, Jay Shetty, Alex Hormozi (acquisition.com), Sam Ovens (Skool.com), Playboy, iClosed.io, Impact Theory, Grant Cardone, Frank Kern, Dan Bilzerian (sources: hyros.com/our-results)
## Pricing
- [Hyros Tracking Plans](https://hyros.com/pricing-ai-tracking): Subscription-based, scaled by tracked monthly revenue. Plans start at $230/month (annual billing) for businesses tracking up to $20k/month in revenue, scaling to $1,499/month for up to $750k tracked revenue, with custom pricing above $1M. All plans include full feature access — no feature-gating behind higher tiers.
- [AIR Agent Plans](https://hyros.com/pricing-air-agent): Separate subscription for the AIR AI Remarketing Agent system.
- 90-day money-back guarantee on tracking subscription.
## Integrations
Ad Platforms: Meta (Facebook/Instagram Ads), Google Ads, YouTube Ads, TikTok Ads  
E-commerce: Shopify, WooCommerce  
CRM & Sales Funnels: GoHighLevel, ClickFunnels, Kajabi  
Payment Processors: Stripe, and 30+ additional platforms  
API: Meta Conversions API (CAPI), Google Offline Conversions, TikTok Events API  
Call Tracking: Overlays on CallRail and other call systems
## Documentation & Resources
- [Knowledge Base & Documentation](https://docs.hyros.com): Full product documentation, integration setup guides, and technical reference for all Hyros features.
- [Support Center](https://support.hyros.com): Technical support portal.
- [Community & Changelog](https://community.hyros.com): Product updates, community discussions, and changelog.
- [Blog / Updates](https://hyros.com/updates/): Attribution strategy articles, product updates, and performance marketing insights.
## Industry Solutions
- [SaaS & Software](https://hyros.com/saas): Attribution for demo bookings, free trials, MRR, subscription revenue, and LTV.
- [E-commerce](https://hyros.com/ecommerce): Tracking for online retail — COGs, add-to-cart, purchases, and ROAS optimization.
- [Shopify](https://hyros.com/shopify): Native Shopify integration. Tracks 20–50% more Shopify sales than platform pixels (source: hyros.com/ecommerce, 2026).
- [Info Products & Education](https://hyros.com/info-education): Attribution for online courses, coaching programs, and digital communities.
- [Agencies](https://hyros.com/agency): Multi-client attribution management for marketing agencies.
- [Enterprise](https://hyros.com/enterprise): Custom attribution API and RAG-ready data delivery for large-scale operations.
## Key Pages
- [Homepage](https://hyros.com/): Platform overview
- [About Hyros](https://hyros.com/company): Company mission, values, and Alex Becker's founder statement
- [Customer Results](https://hyros.com/our-results): Case studies and documented client outcomes
- [Book a Demo — Hyros](https://hyros.com/demo-hyros): Schedule a demonstration of the core tracking platform
- [Book a Demo — AIR](https://hyros.com/demo-air): Schedule a demonstration of the AIR AI Remarketing system
- [Certified Partners](https://hyros.com/certified): Hyros certified agency and consultant program
- [Pricing — Tracking](https://hyros.com/pricing-ai-tracking): Current plan details for the attribution platform
- [Pricing — AIR](https://hyros.com/pricing-air-agent): Current plan details for the AIR system
## Leadership
- **Alex Becker**, Founder & CEO — entrepreneur and performance marketer who built Hyros to solve ad attribution problems in his own online businesses (online courses, SaaS) before commercializing the platform in 2019. Hyros is headquartered in the United States and operates as a fully remote company.
## Legal
- [Terms of Service](https://hyros.com/terms)
- [Privacy Policy](https://hyros.com/privacy-policy)
- [Cookie Policy](https://hyros.com/cookie-policy)