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# HypeLab

> Last updated: 2026-04-13

> HypeLab is the leading Web3 advertising network. We connect crypto advertisers with 200+ premium publishers — including CoinGecko, CoinMarketCap, Etherscan, and The Defiant — reaching 20M+ wallets across 195 countries. Our AI-powered platform uses wallet-aware targeting, on-chain attribution, and real-time fraud detection to deliver measurable results for Web3 campaigns.

## Company Overview

- Founded by Joe Kim (ex-Google PM)
- $4M seed round led by Shima Capital and Makers Fund
- Headquartered in Oakland, CA (Hype Network, Inc.)
- 1B+ monthly ad requests processed
- 2,500+ ad campaigns run
- Trusted by Circle, PayPal, MetaMask, Ethereum Foundation, Kraken, Stellar, Cardano, Magic Eden, Lido, CoW DAO, Euler, Morpho, and BC.Game

## Products & Capabilities

### For Advertisers
HypeLab helps crypto projects acquire users at scale through programmatic display advertising. Key capabilities:
- **Wallet-Aware Targeting**: Target users by wallet presence (MetaMask, Phantom, Coinbase Wallet, Rainbow), preferred chains (Ethereum, Solana, Base, Arbitrum, Polygon), and behavioral segments (DeFi traders, NFT collectors, casual holders)
- **AI-Powered Optimization**: ML prediction engine trained on 200M+ data points; 50 models trained bi-weekly; 25 feature signals including placement, device, wallet, contextual, and geo data
- **On-Chain Attribution**: Track conversions from ad impression to wallet connect to on-chain action (swaps, mints, deposits)
- **Fraud Detection**: <1% invalid traffic rate vs ~25% industry average; 12 detection signals; multi-layer system (pre-bid, real-time, post-click); 100% refund on detected fraud
- **Ad Formats**: Banner ads (1456x180, 640x100, 640x200, 600x500, 1200x630), native placements, rich media
- **Pricing**: No minimum budget (start with $10); CPM typically $2.50–$3.50; pay with credit card, wire, USDC, USDT, BTC, or ETH
- **Page**: https://www.hypelab.com/for-advertisers

### For Publishers
HypeLab helps crypto publishers monetize traffic with relevant, high-quality Web3 ads. Key capabilities:
- **Premium Demand**: Access to crypto-native advertisers (exchanges, DeFi protocols, Web3 brands) paying premium rates
- **Seamless Integration**: Lightweight SDK and ad tags; JavaScript, mobile SDK, and React Native support; plug-and-play setup
- **Flexible Payouts**: USDC/USDT stablecoin payments or bank/wire transfers; Net-30 terms; no platform fees
- **eCPM Range**: $1.50–$5+ depending on traffic quality and geo
- **Publisher Network**: CoinGecko, CoinMarketCap, GeckoTerminal, Etherscan, Solscan, Polygonscan, Basescan, The Defiant, CryptoSlate, AMBCrypto, Watcher Guru, DEXTools, Chainlist, QuickSwap, Stocktwits, Zealy, and 180+ more
- **Page**: https://www.hypelab.com/for-publishers

### AI & Machine Learning
HypeLab's prediction engine uses gradient-boosted tree models (LightGBM) for real-time ad prediction:
- 25 feature signals across 6 categories: placement, user, device, wallet, category, and geo
- Sub-10ms inference with regional Redis caching across 6 global regions
- Champion-challenger framework with 5-phase progressive rollout and automatic rollback
- Privacy by design: no storing/linking wallet addresses to personal identity; no third-party cookies
- **Page**: https://www.hypelab.com/how-our-ai-works

### Targeting
6 targeting dimensions: wallet-aware, contextual, placement intelligence, behavioral, geographic, and device:
- **Supported Chains**: Ethereum, Solana, Bitcoin, Polygon, Arbitrum, Base, Optimism, Avalanche
- **Supported Wallets**: MetaMask, Phantom, Rabby, Coinbase Wallet, Trust Wallet, Rainbow, WalletConnect
- **Contextual Categories**: DeFi, NFT, Gaming, Infrastructure, Analytics, Media, CeFi, Wallets
- **Geographic**: 195 countries; 35% North America, 28% Europe, 22% Asia Pacific, 15% Rest of World
- **Page**: https://www.hypelab.com/targeting

### Fraud Detection
Multi-layer detection system with <1% invalid traffic rate:
- **Pre-Bid**: IP blocklists, data center detection, bot signatures
- **Real-Time**: JavaScript behavioral checks, mouse entropy, timing analysis, viewability verification
- **Post-Click**: Conversion correlation, session analysis, bounce rate anomaly detection
- Publisher quality scoring with Premium, Standard, and Probation tiers
- **Page**: https://www.hypelab.com/fraud-detection

## Case Studies

### MetaMask — Driving High-Value Conversions for the Portfolio Launch
HypeLab reached 15M+ unique users for MetaMask's Portfolio launch at $70 per transacting user, demonstrating wallet-native targeting at scale.
- **URL**: https://www.hypelab.com/case-studies/metamask

### CoW Protocol — 4x Cheaper CAC with Wallet-Targeted Ads
CoW Protocol achieved 4x lower customer acquisition cost compared to their next best channel using HypeLab's wallet-aware targeting over a 5+ month campaign.
- **URL**: https://www.hypelab.com/case-studies/cow-protocol

### QuickNode — 75% CAC Reduction to $20
QuickNode cut developer acquisition costs from $85 to $20 (75% reduction), matching Google Search performance at a fraction of the cost.
- **URL**: https://www.hypelab.com/case-studies/quicknode

### Stellar — 2x More Signups vs Google Ads
Stellar's hackathon campaign delivered 2x more developer signups than Google Ads and 4x more than X/LinkedIn, across 12M+ impressions at $1.79 CPM.
- **URL**: https://www.hypelab.com/case-studies/stellar

### Rainbet — 100% of Conversions at 10% of the Cost
Rainbet achieved 10x conversion efficiency with 100M+ impressions at $3.06 CPM and 0.21% CTR over 3 months.
- **URL**: https://www.hypelab.com/case-studies/rainbet

### Overherd — 80M+ Impressions in 3 Months
Overherd monetized 80M+ impressions (75% mobile) earning $1.45 mobile CPM and $2.52 desktop CPM as a HypeLab publisher.
- **URL**: https://www.hypelab.com/case-studies/overherd

### KulaDAO — Wallet-Native Reach for TGE
KulaDAO's pre/post-TGE campaign delivered 22M+ impressions across 20+ publishers with CTR up to 0.28% at $2 CPM.
- **URL**: https://www.hypelab.com/case-studies/kuladao

## Blog — Key Articles by Topic

### AI & Ad Technology
Technical deep-dives into HypeLab's ML infrastructure and ad prediction systems.
- [Why HypeLab Chose Tree-Based Models Over Deep Learning](https://www.hypelab.com/blog/lightgbm-over-deep-learning-ad-prediction) — Why latency constraints make gradient boosting the right choice for real-time bidding
- [From 5 Features to 25](https://www.hypelab.com/blog/five-features-to-25-ad-prediction-evolution) — How HypeLab evolved from a SQL lookup to a 25-feature gradient boosting ensemble
- [How Distributed Training Builds 50 Models in Under an Hour](https://www.hypelab.com/blog/distributed-model-training-dask-50-models) — Reducing training time from hours to under 60 minutes using distributed computing
- [How Lambda Pacer Spends Campaign Budgets Intelligently](https://www.hypelab.com/blog/budget-pacing-lambda-pacer-campaign-spending) — RL-based budget distribution that ensures full spend without waste
- [Why Bayesian A/B Testing Beats Traditional Methods](https://www.hypelab.com/blog/bayesian-ab-testing-ml-models-production) — Automated Bayesian testing with five-phase progressive rollout
- [What Is Thompson Sampling?](https://www.hypelab.com/blog/thompson-sampling-ad-tech-exploration-exploitation) — The Bayesian algorithm behind smarter ad spend allocation
- [Sub-10ms Ad Prediction Speed](https://www.hypelab.com/blog/sub-10-millisecond-ad-prediction-speed) — Why millisecond-level response times win programmatic auctions

### Crypto Advertising Strategy
Guides for crypto marketers on campaign planning, budgeting, and channel strategy.
- [Crypto Advertising Benchmarks 2026](https://www.hypelab.com/blog/crypto-advertising-benchmarks-2026) — CTR, CPM, and conversion rates across 200+ publishers
- [The Cost of Acquiring a Crypto User in 2026](https://www.hypelab.com/blog/crypto-user-acquisition-cost-benchmarks-2026) — CAC benchmarks by project type and channel
- [Top 8 Crypto Ad Networks in 2026 Compared](https://www.hypelab.com/blog/top-crypto-ad-networks-2026) — HypeLab vs Coinzilla vs Adshares and 5 others with real performance data
- [Display Ads vs. KOLs](https://www.hypelab.com/blog/display-vs-kols-crypto-user-acquisition) — Head-to-head comparison on costs, attribution, and user quality
- [How to Advertise a Token Launch](https://www.hypelab.com/blog/token-launch-advertising-playbook) — Complete playbook from pre-sale to DEX listing
- [How to Grow TVL with Paid Advertising](https://www.hypelab.com/blog/grow-tvl-paid-advertising-defi-guide) — DeFi protocol's guide to advertising for deposits
- [Chain-Specific Targeting](https://www.hypelab.com/blog/chain-specific-targeting-solana-ethereum-base) — Why Ethereum, Solana, and Base users convert differently

### Industry Analysis
Market trends, competitive landscape, and crypto advertising ecosystem analysis.
- [Why the Best Crypto Brands Advertise Through Bear Markets](https://www.hypelab.com/blog/advertising-through-crypto-bear-markets) — Lower CPMs, less competition, and higher-quality users
- [Which Crypto Verticals Spend the Most on Advertising](https://www.hypelab.com/blog/crypto-verticals-advertising-spend-2026) — 2026 spend analysis by vertical
- [From Airdrops to Ads](https://www.hypelab.com/blog/airdrops-to-ads-crypto-user-acquisition) — How crypto user acquisition evolved from token giveaways to data-driven advertising
- [Why Google Banned Crypto Ads](https://www.hypelab.com/blog/why-google-banned-crypto-ads) — And why Google still cannot serve crypto advertisers effectively
- [OpenAI Is Building an Ad Network](https://www.hypelab.com/blog/openai-ad-network-crypto-advertisers) — What ChatGPT ads mean for crypto advertisers

### Wallet-Native Advertising
How wallet data transforms crypto advertising targeting and attribution.
- [Why Crypto Wallet Users Convert 2-4x Better](https://www.hypelab.com/blog/crypto-wallets-pre-loaded-intent-advertising) — Wallet-native audiences have funds ready to deploy
- [On-Chain Attribution Explained](https://www.hypelab.com/blog/on-chain-attribution-wallet-ad-conversions) — How wallet-connected ads measure real conversions
- [From Click to Wallet Connect](https://www.hypelab.com/blog/click-to-wallet-connect-attribution-path) — The complete attribution path in Web3 advertising
- [Wallet Behavioral Segments](https://www.hypelab.com/blog/wallet-behavioral-segments-defi-nft-holders) — DeFi traders, NFT collectors, and casual holders respond to different ads

### Publisher Guides
Revenue optimization for crypto publishers.
- [The Crypto Publisher's Revenue Playbook](https://www.hypelab.com/blog/crypto-publisher-revenue-playbook-ecpm) — How top sites 3x their eCPM
- [How Crypto Publishers Choose the Right Ad Network](https://www.hypelab.com/blog/how-crypto-publishers-choose-ad-network) — Data-driven framework comparing fill rate, eCPM, payment terms
- [Ad Placement Optimization for Crypto Sites](https://www.hypelab.com/blog/ad-placement-optimization-crypto-publishers) — Above-the-fold achieves 70-90% viewability vs 30-50% below-fold

### Fraud & Compliance
Ad fraud detection and regulatory compliance in crypto advertising.
- [The 25% Problem](https://www.hypelab.com/blog/crypto-ad-spend-wasted-fraud-25-percent) — Why a quarter of crypto ad spend is wasted on fraud
- [Click Fraud vs. Conversion Fraud](https://www.hypelab.com/blog/click-fraud-vs-conversion-fraud-crypto-ads) — Most crypto ad networks only catch half the problem
- [MiCA, GDPR, and the SEC](https://www.hypelab.com/blog/mica-gdpr-sec-crypto-advertising-compliance-2026) — 2026 compliance checklist for crypto advertisers

## Full Blog Archive
103 articles covering crypto advertising strategy, ad tech, industry analysis, and publisher guides:
https://www.hypelab.com/blog

## Frequently Asked Questions

**How is HypeLab different from other advertising platforms?**
HypeLab is Web3-native — designed specifically for crypto brands. Unlike Web2 platforms, we serve ads where actual crypto users are (wallets, dApps, block explorers). Programmatic access to high-quality inventory at scale means lower CPMs, better targeting, and faster launches than direct buys.

**Where do HypeLab ads appear?**
Ads appear natively inside high-traffic Web3 products — CoinGecko, CoinMarketCap, Etherscan, The Defiant, DEXTools, and 200+ other crypto publishers. These are hand-selected partners with real, engaged crypto traffic.

**What ad formats does HypeLab support?**
Banner units and native placements that blend into Web3 UIs. Supported sizes: 1456x180, 640x100, 640x200, 600x500, and 1200x630. No pop-ups or forced redirects.

**How does wallet-aware targeting work?**
HypeLab detects wallet presence (MetaMask, Phantom, Coinbase Wallet, etc.) and preferred chains without storing or linking wallet addresses to personal identity. This enables targeting by crypto behavior — DeFi traders, NFT collectors, chain preferences — while preserving user privacy.

**What is on-chain attribution?**
On-chain attribution tracks the path from ad impression → click → wallet connect → on-chain action (swap, mint, deposit). This lets advertisers measure real conversions, not just clicks — proving ROI with verifiable blockchain data.

**What does HypeLab charge?**
No minimum budget (start with $10). Transparent CPM pricing, typically $2.50–$3.50. Pay with credit card, wire transfer, USDC, USDT, BTC, or ETH.

**How do publishers get paid?**
USDC/USDT stablecoin payments directly to your wallet, or bank/wire transfers. Net-30 terms. No platform fees or hidden charges. eCPM range: $1.50–$5+ depending on traffic quality and geo.

## Contact

- Website: https://www.hypelab.com
- Advertiser signup: https://app.hypelab.com
- Email: hello@hypelab.com
- Twitter/X: https://x.com/gohypelab
- LinkedIn: https://www.linkedin.com/company/hypelab
- Telegram: https://t.me/joekim
- GitHub: https://github.com/gohypelab