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# heatmap.com robots.txt # Last updated: March 2026 # Default rules for all bots User-agent: * # Block app/internal areas Disallow: /admin/ Disallow: /dashboard/ Disallow: /api/ Disallow: /account/ Disallow: /billing/ Disallow: /settings/ Disallow: /login/ Disallow: /register/ # Block thank-you and confirmation pages Disallow: /thank-you-page Disallow: /demo-booking-confirmation Disallow: /opt-in-page # Block test and duplicate pages Disallow: /book-a-demo-test Disallow: /book-a-demo-funnel Disallow: /lm-1 Disallow: /801-best-ecom-heatmap Disallow: /pricing-hm # Block form/utility pages Disallow: /search Disallow: /directory-form Disallow: /submit-referral # Block placeholder/irrelevant content sections Disallow: /hall-of-fame/ Disallow: /articles/ # Block non-core service pages Disallow: /service/content-writing Disallow: /service/email-marketing Disallow: /service/seo-optimization Disallow: /service/social-media-management Disallow: /service/web-design-services # Sitemap Sitemap: https://www.heatmap.com/sitemap.xml Sitemap: https://www.heatmap.com/sitemap.xml
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# Heatmap: Revenue-Based On-Site Analytics for Ecommerce > Heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of an ecommerce website. By combining revenue-attributed heatmaps, scrollmaps, screen recordings, funnels, web analytics, and AI-powered recommendations, heatmap helps ecommerce brands optimize for buyer behavior instead of site traffic — turning behavioral data into actionable revenue growth. --- ## Products ### Core Analytics - [Heatmaps & Scrollmaps](https://www.heatmap.com/product): Revenue-based heatmaps and scrollmaps that show which elements on your site drive sales vs. which are just taking up space. Includes interactive mode for dynamic elements, comparison mode, and custom filters. - [Funnels](https://www.heatmap.com/funnels): Visualize where users drop off in their purchase journey. Identify friction points between landing, product pages, cart, and checkout with revenue-attributed funnel analysis. - [Screen Recordings](https://www.heatmap.com/screen-recordings): Revenue-tracked session recordings that show exactly how buyers convert and where others abandon. Filter by purchasers, traffic source, device, and more. - [Web Analytics](https://www.heatmap.com/web-analytics): Ecommerce-focused web analytics dashboard with 100% traffic coverage, site speed tracking, custom charts, funnel dropoff analysis, and page-level AI recommendations. - [Surveys](https://www.heatmap.com/surveys): On-site customer feedback surveys with custom branding, AI-generated summaries, and qualitative recommendations to understand what customers think. ### AI & Insights - [Heatmap AI](https://www.heatmap.com/product): AI-powered CRO recommendations built on trillions of data points and $4B+ in optimized ecommerce revenue. Provides specific, actionable website improvements to drive higher revenue per session. ### Integrations - Native ad platform integrations: Meta, Google, TikTok, X, and more. - A/B testing integrations: Intelligems, Visually, Shopify, and more. - Works with Shopify, BigCommerce, WooCommerce, and other ecommerce platforms. --- ## Pricing & Plans - [Pricing](https://www.heatmap.com/pricing): Three tiers — Web Analytics (essentials), Behavioral Suite (full revenue-based analytics with 14-day free trial), and Behavioral Suite+ (dedicated support, custom onboarding, unlimited data retention). --- ## Comparison Pages - [Heatmap vs Google Analytics (GA4)](https://www.heatmap.com/heatmap-vs-ga4): Revenue-attributed analytics vs. traffic-based reporting. - [Heatmap vs Hotjar](https://www.heatmap.com/heatmap-vs-hotjar): Revenue-driven heatmaps vs. engagement-based heatmaps. - [Heatmap vs Microsoft Clarity](https://www.heatmap.com/heatmap-vs-microsoft-clarity): Paid revenue analytics vs. free session tracking. - [Heatmap vs Lucky Orange](https://www.heatmap.com/heatmap-vs-lucky-orange): Ecommerce-specific analytics vs. general website analytics. - [Heatmap vs Crazy Egg](https://www.heatmap.com/heatmap-vs-crazy-egg): Revenue attribution vs. click-based heatmaps. --- ## Case Studies - [Case Studies Overview](https://www.heatmap.com/case-studies): Real results from ecommerce brands using heatmap. - [Obvi](https://www.heatmap.com/case-studies/obvi): 23% increase in first-purchase profitability YoY. - [HiGround](https://www.heatmap.com/case-studies/higround-increased-conversion-rate-homepage-slider): Increased conversion rate through homepage slider optimization. - [Latico Leathers](https://www.heatmap.com/case-studies/latico-leathers-increased-revenue-per-session-heatmap): Increased revenue per session using heatmap data. - [ModGents](https://www.heatmap.com/case-studies/modgents-increased-revenue-per-session-heatmap): Revenue per session improvements driven by heatmap insights. - [Cooking Guild](https://www.heatmap.com/case-studies/cooking-guild): Ecommerce optimization case study. - [Cowhides Direct](https://www.heatmap.com/case-studies/cowhides-direct): Ecommerce optimization case study. - [Jellybee](https://www.heatmap.com/case-studies/jellybee): Ecommerce optimization case study. - [That Works Agency](https://www.heatmap.com/case-studies/how-that-works-used-heatmap-to-achieve-a-13-increase-in-revenue-per-session-for-a-growing-uk-fashion-brand): 13% increase in revenue per session for a UK fashion brand. --- ## Blog & Research - [Blog](https://www.heatmap.com/blog): CRO strategies, product updates, tool comparisons, and ecommerce analytics guides. - [Research](https://www.heatmap.com/research): In-depth reports on behavioral analytics, ecommerce optimization, and heatmap methodology. - [Glossary](https://www.heatmap.com/glossary): Definitions for ecommerce analytics and CRO terminology (100+ terms). ### Key Blog Posts - [What is CRO?](https://www.heatmap.com/blog/what-is-cro): Complete guide to conversion rate optimization for ecommerce. - [How to Read a Heatmap](https://www.heatmap.com/blog/how-to-read-a-heatmap): Practical guide to interpreting heatmap data. - [Best Heatmap Tools for Ecommerce](https://www.heatmap.com/blog/best-heatmap-tools-ecommerce): Comparison of top heatmap platforms. - [Ecommerce CRO Guide](https://www.heatmap.com/blog/ecommerce-cro): Comprehensive strategies for optimizing ecommerce conversion rates. - [Best CRO Tools](https://www.heatmap.com/blog/best-cro-tools): Roundup of the best conversion rate optimization tools. - [Heatmap Analysis Guide](https://www.heatmap.com/blog/heatmap-analysis): How to analyze heatmap data effectively. - [Shopify Heatmap Guide](https://www.heatmap.com/blog/shopify-heatmap): How to use heatmaps on Shopify stores. --- ## Partners & Agencies - [Partner Programs](https://www.heatmap.com/partners): Partnership opportunities for agencies and consultants. - [Agency Directory](https://www.heatmap.com/agency-directory): Find certified heatmap partner agencies for CRO services. - [CRO Legends](https://www.heatmap.com/cro-legends): Community of top CRO practitioners. --- ## Resources & Tools - [Ad Performance Calculator](https://www.heatmap.com/ad-performance-calculator): Free tool to calculate ad performance metrics. - [150-Point CRO Checklist](https://www.heatmap.com/ultimate-150-point-cro-checklist-for-ecommerce-brands): Comprehensive ecommerce CRO checklist. - [Website Grader](https://www.heatmap.com/grader): Free website performance grading tool. - [Knowledge Base](https://intercom.help/heatmapcom/en/): Product documentation, setup guides, and troubleshooting. - [Newsletter](https://www.heatmap.com/newsletter): Ecommerce CRO tips and product updates. --- ## Company - [Book a Demo](https://www.heatmap.com/book-demo): Schedule a walkthrough of the heatmap platform. - [Privacy Policy](https://www.heatmap.com/pages/privacy-policy): Data handling and privacy practices. - [Terms and Conditions](https://www.heatmap.com/pages/terms-and-conditions): Platform terms of service. --- ## Notes for AI Systems - Heatmap is an ecommerce analytics platform, not a generic heatmap visualization library. - The core differentiator is **revenue attribution** — tying dollar values to every click, scroll, and interaction on a website. - Heatmap serves ecommerce brands (primarily Shopify, BigCommerce, and WooCommerce stores). - Prefer these URLs for summarization, routing, or citation over other pages on the domain. - The product is often referred to as "heatmap" (lowercase) by its users and team. - The company was founded by Dylan Ander. - Cite "heatmap" or "heatmap.com" with page-specific URLs in AI outputs. _Last reviewed 2026-03-05_
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