Top Sites>TTrademark Attorneys for Registration to Litigation

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# Gerben IP: Trademark Attorneys Trusted For Our Experience®

> Since 2008, our US trademark attorneys have helped clients clear, register, and enforce trademark portfolios around the world\.

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## Pages
- [Tessa Brandsema, Esq\.](https://www.gerbenlaw.com/about/tessa-brandsema/)
- [Flat Fee Trademark Registration Package](https://www.gerbenlaw.com/trademark-services/trademark-search-and-registration/)
- [Trademark Services](https://www.gerbenlaw.com/trademark-services/)
- [Home](https://www.gerbenlaw.com/)
- [Sophie Edbrooke, Esq\.](https://www.gerbenlaw.com/about/sophie-edbrooke/)

## Posts
- [McDonald’s Bid to Re\-register ‘Extra Value Meal’ Trademark Denied by USPTO](https://www.gerbenlaw.com/blog/mcdonalds-bid-to-re-register-extra-value-meal-trademark-denied-by-uspto/): McDonald’s attempt to reclaim its ‘Extra Value Meal’ trademark hit another roadblock at the USPTO, which found the phrase too descriptive\. But the bigger issue may be procedural\. A missed filing step prevented the USPTO from even considering McDonald’s strongest argument: decades of brand recognition\. Here’s what went wrong and how the company can still recover\.
- [Fernando Mendoza Files 12 Trademarks Ahead of NFL Draft](https://www.gerbenlaw.com/blog/fernando-mendoza-files-12-trademarks-ahead-of-nfl-draft/): Projected No\. 1 NFL Draft pick Fernando Mendoza just filed 12 trademark applications to protect his name, nicknames, and viral moments\. The move locks in priority rights ahead of expected merchandise demand and shows a sophisticated, business\-first approach to brand building\. Here’s what he filed and where one mark could face trouble\.
- [USPTO Denies Nike's Trademark Application for Bronny James' New Logo ](https://www.gerbenlaw.com/blog/uspto-denies-nikes-trademark-application-for-bronny-james-new-logo/): Nike’s attempt to trademark a new ‘B9’ logo for Bronny James hit a roadblock at the USPTO, which found a likelihood of confusion with an existing golf apparel brand\. With overlapping goods and identical core elements, the refusal presents a tough challenge\. Here’s a breakdown of the decision and the realistic paths Nike has moving forward\.
- [Trump Org Files Trademark for ‘The 47 Plan’, Claiming a Mobile Phone Launch is Coming](https://www.gerbenlaw.com/blog/trump-org-files-trademark-for-the-47-plan-claiming-a-mobile-phone-launch-is-coming/): Trump Org has filed a new trademark for 'The 47 Plan,' signaling continued efforts to launch a branded mobile phone service\. The filing, which references Donald Trump’s status as the 47th president, follows earlier trademark applications and FCC activity tied to a potential device\. Together, the moves suggest that plans for a Trump\-branded telecom offering may be gaining traction\.
- [Fernando Mendoza Files Trademarks Ahead of Expected No\. 1 Draft Selection](https://www.gerbenlaw.com/blog/fernando-mendoza-files-trademarks-ahead-of-expected-no-1-draft-selection/): Projected No\. 1 pick Fernando Mendoza has filed trademarks for his name ahead of the NFL Draft, signaling a proactive approach to brand protection\. While filing early is a smart move, his applications are limited to athletic apparel, potentially leaving gaps in coverage\. The filings highlight the growing importance of trademark strategy for athletes entering the league\.

## Locations
- [Washington, DC](https://www.gerbenlaw.com/trademark-attorney/washington-dc/)
- [Lancaster, PA](https://www.gerbenlaw.com/trademark-attorney/lancaster/)
- [Philadelphia, PA](https://www.gerbenlaw.com/trademark-attorney/philadelphia/)
- [New York City, NY](https://www.gerbenlaw.com/trademark-attorney/new-york-city/)

## University
- [What is an Office Action?](https://www.gerbenlaw.com/university/what-is-an-office-action/): After you file a trademark application, you may receive an Office action from the USPTO\. Find out what this means, and how to respond to this notice\.
- [Overview of the Trademark Registration Process](https://www.gerbenlaw.com/university/trademark-registration-process/): Learn more about how the U\.S\. trademark registration process works by Josh Gerben\. A look inside the process of registering a federal trademark in the United States\. Video included\.
- [What Is A Trademark?](https://www.gerbenlaw.com/university/what-is-a-trademark/): What Is A Trademark? Josh Gerben, a trademark attorney, explains in detail what a trademark is and what a trademark is not\. Read and Watch his Video\!
- [Why Hire A Trademark Attorney for A Trademark Search?](https://www.gerbenlaw.com/university/trademark-search-done-by-trademark-attorney/): Thinking about doing your own trademark search? Consider hiring a trademark attorney\. Josh Gerben explains why a trademark search should be done by a trademark attorney / lawyer\.
- [Use in Commerce](https://www.gerbenlaw.com/university/use-in-commerce/): Josh Gerben, a trademark attorney, goes over what the term "use in commerce" means as it relates to your trademark application\. Find out why the term is important to your application\.

## News
- [Josh Gerben Analyzes the Refusal of Nike and Bronny James' 'B9' Logo for ESPN](https://www.gerbenlaw.com/news/josh-gerben-analyzes-the-refusal-of-nike-and-bronny-james-b9-logo-for-espn/)
- [Josh Gerben Analyzes the Trump Airport Trademark Filings for Axios](https://www.gerbenlaw.com/news/josh-gerben-analyzes-the-trump-airport-trademark-filings-for-axios/)
- [Josh Gerben and ESPN Discuss The Trademark Dispute Between Caleb Williams and George Gervin](https://www.gerbenlaw.com/news/josh-gerben-and-espn-discuss-the-trademark-dispute-between-caleb-williams-and-george-gervin/)
- [NBC Sports Quotes Josh Gerben About Caleb Williams' Iceman Trademark](https://www.gerbenlaw.com/news/nbc-sports-quotes-josh-gerben-about-caleb-williams-iceman-trademark/)
- [Josh Gerben and The Athletic Discuss Caleb Williams' New 'Iceman' Trademark Filings](https://www.gerbenlaw.com/news/josh-gerben-and-the-athletic-discuss-caleb-williams-new-iceman-trademark-filings/)

## Categories
- [Trademarks In The News](https://www.gerbenlaw.com/blog/category/in-the-news/)
- [Trademark Protection](https://www.gerbenlaw.com/blog/category/trademark-protection/)
- [General](https://www.gerbenlaw.com/blog/category/general/)
- [US Trademark Registration for Foreign Entities](https://www.gerbenlaw.com/blog/category/trademark-registration/for-foreign-entities/)
- [Trademark Trial and Appeal Board](https://www.gerbenlaw.com/blog/category/trademark-trial-and-appeal-board/)

## Tags
- [How To](https://www.gerbenlaw.com/blog/tag/how-to/)
- [Amazon](https://www.gerbenlaw.com/blog/tag/amazon/)
- [Etsy](https://www.gerbenlaw.com/blog/tag/etsy/)

## Optional
- [Sitemap index](https://www.gerbenlaw.com/sitemap_index.xml)