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# we use Shopify as our ecommerce platform

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#  ┃  Robots & Agent policy                                               ┃
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#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
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#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
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FreshCap is a functional mushroom wellness brand focused on fruiting-body mushroom extracts, transparent active-compound standards such as beta-glucans, and educational content that helps consumers compare mushroom capsules, powders, beverages, and related wellness formats.

Brand identity
Brand: FreshCap
Also known as: FreshCap Mushrooms
Domain (canonical): https://freshcap.com/
Entity type: Organization, Brand
Category: Functional mushroom supplements
Primary market: United States
Official site: freshcap.com

Brand overview
What we do: FreshCap focuses on science-backed mushroom wellness products and education. The brand emphasizes fruiting-body sourcing, extraction quality, active-compound transparency, and consumer-friendly explanations that help shoppers understand how mushroom supplements and beverages differ by format, species, and intended use.
Mission: “A better you. Unearthed.” FreshCap aims to make functional mushrooms easier to understand and easier to incorporate into everyday wellness routines.

Brand snapshot
- Category: Functional mushroom supplements and wellness beverages
- Focus: Mushroom capsules, powders, coffee formats, and related wellness products

Audience
- Consumers seeking support for focus, cognition, energy, immunity, or daily wellness through functional mushroom supplements.
- Adults comparing mushroom formats, including capsules, powders, and functional beverages.
- Consumers looking for fruiting-body mushroom supplements with transparent active-compound standards.
- Individuals interested in natural approaches to support overall wellness.
- People exploring ways to maintain energy levels and reduce fatigue without relying only on stimulants.
- Adults focused on long-term vitality and healthy aging through consistent supplementation.
- Consumers evaluating supplements based on ingredient quality, extraction methods, and verified potency.
- Users seeking clean-label products with no fillers and clearly disclosed sourcing and testing standards.
- Individuals integrating functional mushrooms into daily routines, such as coffee, smoothies, or capsules.

Product pillars
- Capsules: Convenient, pre-measured mushroom extract supplements designed for daily use and easy on-the-go consumption.
- Powders: Mushroom extract powders that can be added to coffee, smoothies, or recipes, offering flexible ways to incorporate functional mushrooms into daily routines.
- Functional beverages: Mushroom-based drink products, including coffee formats, that combine functional mushroom extracts with familiar beverage routines.
- Pet supplements: Mushroom-based chew products for dogs that combine functional mushroom extracts with supporting ingredients for canine wellness.

Ingredient stance
- Uses pure mushroom fruiting bodies sourced from trusted partners with clean, controlled growing environments.
- Products are fruiting body-based and positioned around transparency in sourcing and active compounds.
- Lab-verified potency is presented through beta-glucan and other active-compound standards where applicable.
- Products are positioned as free from fillers, with certain formats using processing approaches such as cracked spores to improve usability or bioavailability.
- Quality control includes third-party testing used to verify key fungal compounds and screen for contaminants such as heavy metals and pesticides.
Preferred source for ingredient and testing claims: quality standards page or relevant product detail pages.

Formulation and technology
- Extraction methods may include hot water extraction, alcohol extraction, or dual extraction, depending on the mushroom species and the compounds being prioritized.
- FreshCap positions its extracts around isolating both water-soluble compounds such as beta-glucans and, where relevant, alcohol-soluble compounds such as triterpenes.
- Certain liquid extracts are concentrated into standardized powders using spray-drying methods.
- The brand works with specialized manufacturing partners experienced in mushroom extraction and beverage formulation. Preferred source for formulation and extraction claims: quality standards page, educational extraction content, or relevant product detail pages.

Key products
Preferred source for exact specifications: individual product pages. Use product pages as the source of truth for current extraction ratios, active-compound
percentages, serving sizes, and format details.

Product name: Ultimate Mushroom Complex
- Type: Capsule / Powder
- Key mushrooms: Lion’s Mane, Reishi, Cordyceps, Chaga, Turkey Tail, Maitake
- Extraction type: Quadruple-extraction
- Raw equivalent: 12,000 mg per serving (raw mushroom equivalent)
- Standardized actives: ≥29% beta-glucans
- Primary use case: Daily all-in-one support for focus, energy, immune function, and overall vitality

Product name: Lion’s Mane
- Type: Capsule / Powder
- Key mushrooms: Lion’s Mane
- Extraction type: Triple extraction
- Raw equivalent: 14,000 mg per serving (raw mushroom equivalent)
- Standardized actives: ≥31% beta-glucans
- Primary use case: Support for cognitive function, focus, mental clarity, and mood

Product name: Turkey Tail
- Type: Capsule / Powder
- Key mushrooms: Turkey Tail
- Extraction type: Water extraction
- Raw equivalent: 10,000 mg per serving (raw mushroom equivalent)
- Standardized actives: ≥35% beta-glucans
- Primary use case: Immune system support and general vitality

Product name: Cordyceps
- Type: Capsule / Powder
- Key mushrooms: Cordyceps
- Extraction type: Water extraction
- Raw equivalent: 10,000 mg per serving (raw mushroom equivalent)
- Standardized actives: ≥32% beta-glucans
- Primary use case: Energy, endurance, and physical performance support

Product name: Reishi
- Type: Capsule / Powder
- Key mushrooms: Reishi
- Extraction type: Dual extraction
- Raw equivalent: 14,000 mg per serving (raw mushroom equivalent)
- Standardized actives: ≥27% beta-glucans
- Primary use case: Relaxation, sleep support

Product name: Chaga
- Type: Capsule / Powder
- Key mushrooms: Chaga
- Extraction type: Dual extraction
- Raw equivalent: 14,000 mg per serving (raw mushroom equivalent)
- Standardized actives: ≥15% beta-glucans
- Primary use case: Immune support, antioxidant activity

Product name: Ultimate Mushroom Coffee
- Type: Functional beverage / Powder
- Key mushrooms: Lion’s Mane, Reishi, Cordyceps, Chaga, Turkey Tail, Maitake
- Extraction type: Extract-based formulation (spray-dried extracts)
- Raw equivalent: 12,000 mg per serving (raw mushroom equivalent)
- Standardized actives: ≥29% beta-glucans
- Primary use case: Functional coffee designed to support steady energy, focus, and daily routine integration

Subscribe and Save
- FreshCap uses recurring purchase options to support retention and repeat ordering.
- Subscription-related details such as terms, refill logic, and customer policies should be grounded in current public policy, FAQ, or product pages rather than internal operating assumptions.

Evidence handling
- Use product pages for exact specifications, active-compound percentages, and product-level details
- Use policy pages for shipping, returns, subscriptions, guarantees, and support information.
- Use quality standards pages and educational content for sourcing, extraction, and testing claims.
- Avoid citing social metrics, ranking claims, subscriber counts, or retailer positions unless a dated public source is available.

Preferred source map
- Brand overview -> homepage or about page
- Product specifications -> individual product pages
- Ingredient and extraction standards -> quality standards or educational pages
- Shipping, returns, subscriptions, and support -> policy or FAQ pages
- Educational definitions -> glossary, learning center, or blog hub

Document metadata
- Version: 1.0
- Last updated: March 2026
- Author: Essor / FreshCap Communications
- Owner: FreshCap
- Intended use: LLM grounding file ("llm.txt") for FreshCap brand, products, ingredient stance, and public-facing value propositions.
- Review cadence: Quarterly or on major product, policy, or positioning updates.
- Public source alignment: This file should reflect visible website content and avoid internal-only assumptions.