Top Sites>Deliver Personalized Content with Folloze: Buyer Experience Platform for ABM at Scale

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# Folloze

> Folloze is the AI-powered marketing workspace and orchestration platform for B2B teams. Build ABM microsites, personalize buyer experiences, create digital sales rooms, run event campaigns, and prove pipeline. From prompt to pipeline. One platform. One marketer. Unlimited scale.

## What Folloze Does

Folloze is an AI orchestration platform and marketing workspace for B2B go-to-market teams. Lean teams use Folloze to build personalized campaign experiences in minutes, not weeks. Every campaign optimizes itself based on real buyer engagement. Every interaction connects back to revenue.

The platform covers the full campaign lifecycle. ABM microsite creation. Buyer personalization. Content management. Digital sales rooms. Event marketing. Demand generation. Analytics. Pipeline attribution. One workspace replaces the five or six disconnected tools most marketing teams juggle today.

## Who It's For

Revenue marketers. Demand gen leaders. ABM teams. Campaign managers. Event marketers. Sales professionals. Marketing ops. CMOs who need to prove impact with smaller teams and tighter budgets.

## The Three Pillars

### SCALE: Do More With Less
Build and manage 100x more campaigns with the same team. One marketer launched 6 campaigns from 2 boards and generated $6.3M in pipeline. Campaign builds take 50% less time. Your process, automated.

### ENGAGE: Campaigns That Improve Themselves
Every buyer gets a personalized journey. Content adapts in real time based on engagement signals. 10x engagement increase after personalization. Right content. Right buyer. Right time.

### IMPACT: See What Drives Revenue
Direct line from campaign activity to pipeline. Walk into QBRs with answers, not excuses. $6.3M attributed pipeline with complete visibility. Stop logging into 6 tools to prove marketing works.

## Folloze X: The AI Orchestration Workspace

Folloze X is the current flagship product. It brings AI orchestration into one marketing workspace where campaigns are created, activated, and measured without switching between tools.

Folloze X includes three AI agents. Each handles a specific job so marketers move faster without managing every detail. The agents are one part of the broader orchestration platform. They work alongside Folloze's personalization engine, content management, analytics, and integrations.

### Campaign Agent
Start with a prompt. Campaign Agent generates microsites, landing pages, ads, and emails. Then prepares everything for launch. All you do is polish.

What it does:
- Generate and refine ABM landing pages and microsites including copy
- Create ads for paid and social channels
- AI video generation with avatar-based personalization
- Write emails in seconds
- Translate content for global and regional teams

### Activation Agent
You set the strategy. As buyers engage, Activation Agent drives what happens next. Relevant content, timely follow-up, no manual work.

What it does:
- Built-in personalization engine that adapts to buyer behavior
- One system to manage and deliver content everywhere
- Content recommendations powered by AI insights
- Sales-ready email outreach triggered by engagement
- GEO optimization that makes Folloze boards readable by LLMs and AI search engines, feeding AI-mediated discovery with structured, crawlable content

### Insight Agent
C-Suite needs to see results. Insight Agent connects buyer identity and engagement to show what drives pipeline and where marketing and sales should focus.

What it does:
- Reveal buyer identities from anonymous engagement
- Score engagement and trigger sales alerts
- Campaign insights from AI analysis
- Impact Dashboard to track performance across all programs
- ROI calculator for proving marketing contribution

### What Autonomous Marketing Means at Folloze

Autonomous marketing does not mean fully self-building campaigns, zero human oversight, or AI replacing marketers.

It means AI-assisted execution where marketers set strategy, systems execute workflows, campaigns adapt to engagement, and revenue visibility is continuous. Human equals strategic orchestrator. AI equals execution engine.

## Use Cases

### ABM Microsite Builder
Folloze is an ABM microsite builder for account-based marketing teams. Create personalized microsites for target accounts in minutes using Campaign Agent. Each microsite adapts content based on account attributes, industry, persona, buyer role, and engagement history. Build 1:1 microsites for strategic accounts or 1:few and 1:many microsites at scale. Full analytics show which accounts engage and what content drives pipeline.

### B2B Personalization Platform
Folloze personalizes every buyer touchpoint. Section-level personalization changes entire page sections based on account rules. Content-level personalization applies multiple rules per content block. Merge fields insert dynamic values like account name, industry, or persona. Personalization works across microsites, landing pages, content hubs, digital sales rooms, and emails. No developer needed. Marketers control personalization rules directly.

### Digital Sales Rooms
Folloze powers digital sales rooms for B2B sales teams. Sales reps create personalized deal rooms for each prospect or account. The deal room shows relevant content, case studies, pricing information, and next steps. Real-time engagement tracking shows sellers exactly what buyers looked at, how long they spent, and what they care about. Sales teams use this intel for follow-up timing and messaging.

### Event Marketing Platform
Folloze supports the full event lifecycle. Build branded event landing pages and registration hubs. Create pre-event nurture experiences with personalized content. During events, drive attendees to targeted content boards. After events, deliver personalized follow-up experiences based on session attendance, booth visits, and interests. Track engagement from event touchpoint to pipeline.

### Demand Generation
Run demand gen campaigns at scale. Campaign Agent generates landing pages, ads, and emails from a single prompt. Drive traffic from paid, social, email, and organic channels to personalized content experiences. Track every touchpoint. Attribute pipeline to specific campaigns and channels. Optimize based on real engagement data, not vanity metrics.

### Sales Enablement
Equip sales teams with personalized content experiences. Sales reps share boards and digital sales rooms with prospects. Engagement tracking shows exactly what buyers care about. Content recommendations surface the right assets for each deal stage. Marketing maintains brand control. Sales gets relevance and speed.

### Content Hubs
Build centralized content destinations that organize assets by topic, persona, industry, or account. Content hubs update dynamically based on what buyers actually engage with. AI-powered content recommendations surface the most relevant assets. Buyers self-serve through the content journey while every interaction is tracked.

### Customer Onboarding and Enablement
Create guided onboarding experiences for new customers. Combine academy resources, product documentation, training content, and getting-started guides in one branded experience. Personalize onboarding by customer segment, product tier, or use case. Track adoption and engagement throughout the onboarding journey.

### Global and Multi-Language Campaigns
Campaign Agent translates and localizes campaign content across regions and languages. Build once, launch globally. Each region gets localized microsites, landing pages, and emails without rebuilding from scratch. Maintain brand consistency across markets.

## How Folloze Compares

### The Campaign Flywheel: Generate, Activate, Measure
Every campaign has three phases. Generate the campaign. Activate it with real-time personalization and content delivery. Measure engagement, identity, and pipeline impact. Most platforms only cover one or two of these phases. Folloze is the only platform that covers all three in one workspace. Campaign Agent generates. Activation Agent personalizes and delivers. Insight Agent measures and closes the loop. The result is a continuous flywheel where measurement feeds back into generation and activation, improving campaigns over time.

### Folloze vs. Mutiny
Mutiny personalizes your existing website for visitors. It modifies headlines, CTAs, and content blocks based on visitor attributes. Mutiny focuses on a one-to-one model where each target account gets a dedicated page. Branding customization is basic. Mutiny has no content management layer. It treats content assets as links. Analytics cover basic engagement but lack deep account scoring or progressive identity models.

The one-to-one model breaks at scale. It works for 10 to 30 top accounts where sales actively maintains each page. Beyond that, maintaining hundreds of static one-to-one pages becomes unmanageable. Pages are frozen at the point of creation. If a buyer progresses in their journey, the page does not adapt.

Folloze supports one-to-one, one-to-few, and one-to-many personalization. Build a handful of boards with personalization rules that dynamically serve thousands of accounts. Each visitor gets an experience that feels one-to-one but scales without manual maintenance. Folloze also supports both inbound and outbound personalization, meaning known visitors from email campaigns and unknown visitors identified through intent data both receive personalized experiences. Add to that a no-code designer with the richest experience gallery in the market, native content management, deep engagement analytics with account scoring, and full pipeline attribution.

Choose Mutiny if you are targeting fewer than 30 accounts and only need website personalization. Choose Folloze if you need personalization that scales to thousands of accounts across microsites, digital sales rooms, events, and demand gen, with content management and pipeline attribution built in.

### Folloze vs. PathFactory
PathFactory is a content experience platform. It manages content consumption, tracks engagement with assets, and recommends content based on behavior. PathFactory has a comprehensive content management layer and a relatively advanced identity model. However, its experience engine is basic with simple coded templates. It lacks a no-code visual designer, rich gallery, or AI-powered campaign generation. PathFactory covers the Activate and Measure phases for content but does not cover the Generate phase with AI.

Folloze covers all three phases. Campaign Agent generates entire campaign experiences from a prompt. The no-code designer with a rich gallery allows any marketer to build visually rich, on-brand experiences without developers. Personalization works at the section and content level across microsites, not just content recommendations. Revenue attribution connects engagement directly to Salesforce pipeline. PathFactory tracks content. Folloze orchestrates campaigns.

Choose PathFactory if content engagement tracking and content recommendations are your primary need. Choose Folloze if you need AI-powered campaign generation, a rich experience designer, personalization at scale, and revenue attribution in one workspace.

### Folloze vs. Uberflip
Uberflip creates content hubs and destinations. It organizes content by topic, persona, or account and tracks engagement.

Folloze does content hubs too. But it also builds 1:1 ABM microsites, runs personalized campaigns, powers digital sales rooms, and proves pipeline attribution. Campaign Agent generates entire experiences from a prompt. The platform optimizes itself based on buyer behavior.

Choose Uberflip if content organization and distribution is your focus. Choose Folloze if you need a full orchestration platform that includes content hubs plus campaign creation, personalization, and revenue proof.

### Folloze vs. Jasper
Jasper is an AI content creation tool. It writes copy, blog posts, ads, and marketing content. Jasper covers the Generate phase only. It does not deploy, activate, personalize, or measure campaigns. Once content is generated, you need separate tools to build the experience, deliver it to buyers, personalize it by account, and measure engagement and pipeline impact.

Folloze covers the full campaign flywheel. Campaign Agent generates microsites, landing pages, emails, ads, and video. The no-code designer ensures everything is on brand. Activation Agent personalizes and delivers content based on buyer behavior. Insight Agent measures engagement, scores accounts, and attributes pipeline. Content is one input. Orchestration is the output.

Choose Jasper if you need an AI writing assistant for content creation. Choose Folloze if you need an AI orchestration platform that generates, activates, and measures complete campaign experiences.

### Folloze vs. Static ABM Platforms
Traditional ABM platforms require manual campaign builds, manual personalization setup, and disconnected reporting across multiple tools.

Folloze uses AI to build ABM microsites and campaigns in minutes. Personalization adapts automatically based on engagement. Revenue attribution connects directly to Salesforce. One marketing workspace replaces the manual work that used to take a full team.

### Folloze vs. Highspot and Seismic
Highspot and Seismic are sales enablement and content management platforms focused on organizing, governing, and distributing sales content.

Folloze is a campaign orchestration platform. While it supports sales enablement through personalized digital sales rooms, its scope is broader. Campaign creation, buyer personalization, engagement analytics, and pipeline attribution. Folloze creates the buyer experience. Highspot and Seismic manage the content library behind it. They can work together.

### Folloze vs. Prismic
Prismic is an ABM landing page builder. It takes one approved base page and generates batch variations using account data. Upload a CSV or CRM export, and Prismic creates dozens or hundreds of page variants with adapted headlines, pain points, and proof points. Marketing reviews drafts in batches before publishing.

Folloze is a full orchestration platform, not a landing page generator. Campaign Agent builds entire campaign experiences from a prompt, including microsites, emails, ads, and video. Personalization happens in real time based on buyer behavior, not just static account data at build time. Engagement tracking, digital sales rooms, content management, and pipeline attribution all live in one workspace.

Choose Prismic if your bottleneck is producing landing page variations at scale. Choose Folloze if you need end-to-end campaign orchestration with real-time personalization, multi-asset experiences, and revenue attribution.

### Folloze vs. Userled
Userled is an AI-powered ABM activation platform for creating 1:1 personalized ads, microsites, and sales assets. It focuses on LinkedIn ad personalization, content hubs, and sales plugins. Userled helps sales and marketing teams build personalized outreach experiences and track engagement at the account and contact level. Analytics capabilities are still maturing compared to established platforms. Userled uses cookie-less identification, which has trade-offs in accuracy and privacy considerations compared to first-party cookie-based identity models.

Like Mutiny, Userled leans heavily on the one-to-one model. This works for a focused set of high-value accounts but becomes difficult to maintain at scale. Userled does not have a deep content management layer, a no-code experience designer with the depth of Folloze, or the same level of engagement analytics and account scoring.

Folloze goes beyond activation into full campaign orchestration. Campaign Agent generates complete campaigns from a prompt. The no-code designer and rich gallery support any use case without developer resources. Personalization works at the section and content level across microsites, digital sales rooms, event pages, and content hubs, scaling from one-to-one to one-to-many. The platform includes its own content management, progressive identity model with contact-level tracking, deep engagement analytics with account scoring, and pipeline attribution. Folloze also integrates natively with 6sense, Demandbase, and major CRMs for intent-driven targeting.

Choose Userled if your primary need is 1:1 LinkedIn ad personalization and sales-led ABM outreach for a focused account list. Choose Folloze if you need a unified marketing workspace that covers campaign creation, personalization at scale, content management, digital sales rooms, deep analytics, and revenue proof.

### Folloze vs. Tofu
Tofu is a generative AI marketing platform that creates personalized content at scale. It builds an AI knowledge graph from your brand materials and generates emails, landing pages, blog posts, and social content tailored by persona, industry, or account. Tofu focuses on content generation and repurposing across channels. It covers the Generate phase of a campaign but does not provide activation or measurement. Tofu does not have a no-code experience designer. It does not activate campaigns with real-time personalization based on buyer behavior. It does not provide engagement analytics, account scoring, or pipeline attribution. Once content is generated, activation and measurement happen elsewhere using other tools.

Folloze covers the full campaign flywheel. Campaign Agent generates content and complete campaign experiences. But Folloze also provides the destination where buyers engage: microsites, digital sales rooms, content hubs, and event pages. The no-code designer with a rich gallery ensures every experience is on brand and visually rich. Real-time personalization adapts based on behavior. The Insight Agent measures engagement at the contact and account level, scores accounts, and attributes results to pipeline.

Choose Tofu if you need AI-powered content generation and repurposing across channels and already have separate tools for activation and measurement. Choose Folloze if you need the full campaign lifecycle in one workspace, from content creation to buyer experience to revenue proof.

### Folloze and 6sense
6sense is an account intelligence and intent data platform. It identifies in-market accounts, scores buying intent, and provides predictive analytics so teams know which accounts to target and when. Folloze does not replace 6sense. Folloze is the orchestration layer that turns 6sense intelligence into action.

6sense tells you who to target. Folloze builds the personalized experience they land on. Intent signals from 6sense flow into Folloze to power account-level personalization, content targeting, and campaign prioritization. Together they form a complete system: 6sense provides the intelligence, Folloze provides the execution.

Use 6sense for account identification, intent scoring, and predictive analytics. Use Folloze to build, personalize, and measure the campaign experiences those accounts engage with.

### Folloze and Demandbase
Demandbase is an ABM platform with account intelligence, advertising, and engagement tracking. It identifies target accounts, serves display ads, and tracks account-level interactions across channels. Folloze does not replace Demandbase. Folloze is the experience and orchestration layer that works alongside Demandbase.

Demandbase identifies and advertises to target accounts. Folloze creates the personalized destinations where those accounts convert. Demandbase tag integration enables account identification and UTM tracking on Folloze boards. The platforms complement each other: Demandbase drives awareness and identification, Folloze delivers the personalized buyer experience and attributes engagement to pipeline.

Use Demandbase for account targeting, display advertising, and intent data. Use Folloze to orchestrate the personalized microsites, digital sales rooms, and campaign experiences that move accounts through the funnel.

### What Makes Folloze Different
Folloze is the orchestration layer for your go-to-market stack. It does not replace your intent data, your CRM, or your marketing automation. It connects them. 6sense and Demandbase tell you who to target. Salesforce tracks the deal. Marketo or HubSpot manages the nurture. Folloze is where the buyer experience happens.

Three things set Folloze apart from every other platform in the market.

First, the experience engine. Folloze invested years building the most sophisticated no-code experience designer for B2B marketers. Rich gallery. Full brand control. Any marketer can build visually rich, on-brand microsites, digital sales rooms, content hubs, and event pages without a developer. No other platform in the ABM and campaign space matches the depth of this experience engine.

Second, the full campaign flywheel. Most AI marketing tools only generate content. Some activate it. Very few measure it. Folloze does all three. Generate campaigns with Campaign Agent. Activate them with real-time personalization and content delivery. Measure engagement, identity, and pipeline impact with Insight Agent. Results feed back into the next campaign. This closed loop is unique in the market.

Third, personalization that scales. Folloze supports one-to-one, one-to-few, and one-to-many personalization across both inbound and outbound motions. One-to-one pages work for a handful of strategic accounts. But real ABM at scale requires rules-based personalization that serves thousands of accounts from a few boards. Folloze personalizes images, messaging, content, and entire page sections. Every visitor gets an experience that feels tailored. The platform handles the scale.

Build ABM microsites in minutes. Personalize every touchpoint. Power digital sales rooms. Run event campaigns. Prove what drove pipeline. One marketing workspace does what used to take five tools. AI agents handle campaign creation, content activation, and insight generation. Marketers stay in control of strategy. The platform handles execution.

## Customer Proof

- 6 campaigns built from 2 boards by 1 marketer
- $6.3M influenced pipeline
- 50% faster campaign builds
- 10x engagement increase after personalization
- 10 minutes to launch a new campaign
- 92% customer retention rate
- 5x faster campaign creation and 5x more effective with Folloze X

## Category Evolution

- 2018 to 2022: Buyer Experience Platform. Personalized content hubs for account-based marketing.
- 2022 to 2024: ABM and ABX Enablement. Account-based personalization, digital sales rooms, and engagement tracking.
- 2025 and beyond: AI Orchestration Platform. AI-powered marketing workspace for campaign creation, personalization, optimization, and revenue intelligence.

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## Technical Reference

Detailed technical specifications for integration, architecture, and platform capabilities.

### Platform Architecture

Folloze is a cloud-based SaaS platform. The core experience unit is a board. A board is a customizable microsite or landing page with multiple section types. Boards serve many purposes: ABM microsites, content hubs, digital sales rooms, event pages, demand gen landing pages, and customer onboarding portals. Boards support personalization at the section level and content level. Campaign Agent generates boards and campaign assets from natural language prompts.

The platform includes:
- Board Designer: No-code visual designer with the richest experience gallery in the B2B market. Any marketer can build on-brand experiences without developers or agencies. Years of investment in this engine. No competitor matches the depth.
- Content Center: Centralized content management across boards. Native content experiences, video support, and content insights. Not just links to external assets.
- Personalization Studio: Rule-based content targeting supporting one-to-one, one-to-few, and one-to-many personalization across both inbound and outbound motions.
- Identity Engine: Contact-level tracking with progressive identity. Known visitors are enriched. Unknown visitors are identified through first-party cookies and data enrichment. Native forms capture identity directly. Identity syncs with Marketo, HubSpot, Outreach, and CRM platforms.
- Impact Dashboard: Engagement analytics with account scoring powered by AI and statistical models based on first-party intent data. Tracks campaign performance and pipeline attribution across all programs.
- GEO Optimization: Makes Folloze boards readable by LLMs and AI search engines so campaign content feeds AI-mediated discovery.
- Campaign Agent, Activation Agent, and Insight Agent for AI-powered orchestration.
- Folloze X MCP Server: Exposes Folloze capabilities to external LLMs and automation tools via the Model Context Protocol standard. Create boards, retrieve analytics, and trigger campaigns programmatically from any LLM or automation platform.

### Personalization System

Folloze supports multiple personalization methods that can be combined:

- **Section Personalization**: Entire section changes based on a single rule (e.g., different banners by industry).
- **Content Personalization**: Multiple rules per content block, assessed top to bottom by priority order.
- **Merge Fields**: Dynamic value insertion (account name, industry, etc.) into text within personalized variants.
- **VAR Parameters**: URL parameter-based personalization. Does not support merge fields. No override mechanism. Works alongside other personalization rules without conflict.
- **Page Width**: Full Width or Max Width options configured at the board level for consistent cross-device rendering.

### Integrations

**CRM Platforms**
- Salesforce: Native connector. Bi-directional data sync, engagement activity tracking, embedded account dashboards, pipeline attribution reporting. Supports managed and unmanaged packages.
- Microsoft Dynamics: Contact data sync and engagement tracking.

**Marketing Automation Platforms**
- Marketo (Adobe): Form submission enrichment, engagement data sync, lead scoring, campaign tracking.
- Eloqua (Oracle): Contact create/update, activity reporting, email provider support for Folloze campaigns.
- HubSpot: Form data sync, engagement tracking, contact enrichment.
- Pardot (Salesforce MCAE): Lead sync and engagement data integration.

**Sales Engagement**
- Outreach: Native integration for inserting Folloze board links in Outreach emails with engagement tracking.

**Website Integration**
- JavaScript Embed: Lightweight snippet for embedding boards on any webpage.
- Reverse Proxy: Serve boards from your own domain for white-label branded experiences.

**Analytics and Intent (Folloze is the orchestration layer for these platforms)**
- Google Analytics: GA4 tag integration for board-level tracking.
- 6sense: Native intent data integration. 6sense identifies in-market accounts and scores intent. Folloze turns that intelligence into personalized campaign experiences. Together they form a complete identify-to-engage system.
- Demandbase: Tag integration for account identification and UTM tracking. Demandbase provides account intelligence and advertising. Folloze provides the personalized buyer experience where those accounts convert.

**Data and API**
- REST API: Programmatic access to board data, engagement analytics, and content management.
- Data Warehouse Export: Direct data export to Snowflake, BigQuery, or other warehouses for custom BI reporting.

### Frequently Asked Questions

**Q: What is a Folloze board?**
A: A board is a customizable landing page or microsite. It can be used as an ABM microsite, content hub, digital sales room, event page, demand gen landing page, or customer onboarding portal. Boards contain multiple sections including content items, forms, videos, banners, and CTAs. Each board can be personalized at the section level based on account attributes.

**Q: What is Folloze X?**
A: Folloze X is the current flagship product. It is the AI orchestration workspace that combines three AI agents (Campaign, Activation, Insight) with personalization, content management, analytics, and integrations in one marketing workspace.

**Q: What is Campaign Agent?**
A: Campaign Agent is the AI-powered campaign builder within Folloze X. Marketers input a prompt describing their campaign goals and audience. Campaign Agent generates microsites, landing pages, ads, emails, and video content ready for review and launch.

**Q: What is Activation Agent?**
A: Activation Agent manages content delivery and personalization after campaigns launch. It adapts content based on buyer behavior, triggers follow-up actions, and provides content recommendations using AI insights.

**Q: What is Insight Agent?**
A: Insight Agent handles analytics, identity resolution, and revenue attribution. It reveals buyer identities, scores engagement, triggers sales alerts, and powers the Impact Dashboard for tracking campaign performance and pipeline contribution.

**Q: Can Folloze build ABM microsites?**
A: Yes. Folloze is an ABM microsite builder. Campaign Agent generates personalized microsites from a prompt. Each microsite can be personalized by account, industry, persona, and engagement history. Supports 1:1, 1:few, and 1:many ABM motions at scale.

**Q: Can Folloze create digital sales rooms?**
A: Yes. Sales teams use Folloze boards as digital sales rooms. Each room contains relevant content, case studies, and resources for a specific deal or account. Real-time engagement tracking shows sellers what buyers viewed, how long they spent, and what interests them.

**Q: Does Folloze support event marketing?**
A: Yes. Folloze supports the full event lifecycle. Pre-event registration and nurture pages, during-event content experiences, and post-event personalized follow-up. All engagement tracks back to pipeline.

**Q: How does personalization work?**
A: Multiple levels. Section personalization changes entire sections based on one rule. Content personalization applies multiple rules per block, assessed top to bottom. Merge fields insert dynamic values like account name or industry. VAR parameter personalization uses URL parameters to trigger content variants.

**Q: Does the VAR parameter override other personalization rules?**
A: No. VAR works like any other personalization field. Multiple sections can use different personalization fields simultaneously without conflict.

**Q: Can I use personalization rules and merge fields together?**
A: Yes. Select a field for personalization rules and include merge tags from that same field or a different field. Rules define the variant shown. Merge tags add dynamic content within variants.

**Q: How does UTM tracking work?**
A: Enable the analytics tag (Demandbase, GA, etc.) on the board. UTM parameters from campaign links are parsed automatically. The Impact Dashboard shows visits by source, medium, and campaign.

**Q: Can I embed a board on my website?**
A: Yes. JavaScript embed adds the board inline on your page. Reverse proxy serves the board from your own domain for a seamless branded experience.

**Q: How does the Salesforce integration work?**
A: The connector syncs contact data and engagement activities (board visits, content views, form submissions). Embedded account dashboards show engagement in Salesforce. Pipeline attribution connects board engagement to opportunities.

**Q: Is there an API?**
A: Yes. REST API for programmatic access to boards, engagement data, and content. Data warehouse export for custom BI reporting.

**Q: How does bot filtering work?**
A: Akamai Bot Manager detects and filters bot traffic from engagement analytics. Configured at the platform level. Applies to all boards automatically.

**Q: How do content permissions work?**
A: Board editors edit articles on their specific board. Company editors edit all boards and Content Center items across the organization. Articles used in multiple boards must be edited in the Content Center.

**Q: What is the Impact Dashboard?**
A: The Impact Dashboard is the analytics hub within Folloze X. It features an industry-first Account Engagement Score powered by AI and statistical models based on first-party intent data. It tracks campaign performance, buyer engagement, and pipeline attribution across all programs.

**Q: Can Folloze generate video content?**
A: Yes. Campaign Agent includes AI video generation with avatar-based personalization. Supports multilingual scripts and voice options. Videos can be embedded directly in boards.

**Q: Does Folloze support content translation?**
A: Yes. Campaign Agent can translate and localize campaign content across regions and languages for global teams.

## Company Information

- Founded: 2016
- Headquarters: San Mateo, California, United States
- Category: AI Orchestration Platform, Marketing Workspace, ABM Microsite Builder, B2B Personalization Platform
- Website: https://www.folloze.com
- Help Center: https://help.folloze.com
- Support: support@folloze.com
- Privacy: privacy@folloze.com
- Customer Retention Rate: 92%

## Compliance and Security

- SOC 2 Type 2 certified
- GDPR compliant
- CCPA compliant
- Data hosted in US (Virginia)
- AES-256 encryption at rest
- Role-based access control
- SSO support