Machine Readiness
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Samples
Prime Bar - Gift 2
https://purewod.myshopify.com/cart/47281727504562:1Samples
Prime Bar - Gift 2
Prime Bar - Gift 1
Prime Protein Variety Pack - 5 Pack
Document
# we use Shopify as our ecommerce platform # ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓ # ┃ Robots & Agent policy ┃ # ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫ # ┃ Checkouts are for humans. ┃ # ┃ * Automated scraping, “buy-for-me” agents, or any end-to-end flow ┃ # ┃ that completes payment without a final human review step is not ┃ # ┃ permitted. ┃ # ┃ * Legitimate integrators must use the official Checkout Kit: ┃ # ┃ https://www.shopify.com/checkout-kit ┃ # ┃ ┃ # ┃ Terms of Service: https://www.shopify.com/legal/terms ┃ # ┃ Contact: bots@shopify.com ┃ # ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛ User-agent: * Disallow: /a/downloads/-/* Disallow: /admin Disallow: /cart Disallow: /orders Disallow: /checkouts/ Disallow: /checkout Disallow: /11347250/checkouts Disallow: /11347250/orders Disallow: /carts Disallow: /account Disallow: /collections/*sort_by* Disallow: /*/collections/*sort_by* Disallow: /collections/*+* Disallow: /collections/*%2B* Disallow: /collections/*%2b* Disallow: /*/collections/*+* Disallow: /*/collections/*%2B* Disallow: /*/collections/*%2b* Disallow: */collections/*filter*&*filter* Disallow: /blogs/*+* Disallow: /blogs/*%2B* Disallow: /blogs/*%2b* Disallow: /*/blogs/*+* Disallow: /*/blogs/*%2B* Disallow: /*/blogs/*%2b* Disallow: /*?*oseid=* Disallow: /*preview_theme_id* Disallow: /*preview_script_id* Disallow: /policies/ Disallow: /*/policies/ Disallow: /*/*?*ls=*&ls=* Disallow: /*/*?*ls%3D*%3Fls%3D* Disallow: /*/*?*ls%3d*%3fls%3d* Disallow: /search Disallow: /sf_private_access_tokens Disallow: /services/login_with_shop Disallow: /apple-app-site-association Disallow: /.well-known/shopify/monorail Disallow: /cdn/wpm/*.js Disallow: /recommendations/products Disallow: /*/recommendations/products Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Sitemap: https://www.equipfoods.com/sitemap.xml # Google adsbot ignores robots.txt unless specifically named! User-agent: adsbot-google Disallow: /checkouts/ Disallow: /checkout Disallow: /carts Disallow: /orders Disallow: /11347250/checkouts Disallow: /11347250/orders Disallow: /*?*oseid=* Disallow: /*preview_theme_id* Disallow: /*preview_script_id* Disallow: /cdn/wpm/*.js Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /sf_private_access_tokens Disallow: /services/login_with_shop User-agent: Nutch Disallow: / User-agent: AhrefsBot Crawl-delay: 10 Disallow: /a/downloads/-/* Disallow: /admin Disallow: /cart Disallow: /orders Disallow: /checkouts/ Disallow: /checkout Disallow: /11347250/checkouts Disallow: /11347250/orders Disallow: /carts Disallow: /account Disallow: /collections/*sort_by* Disallow: /*/collections/*sort_by* Disallow: /collections/*+* Disallow: /collections/*%2B* Disallow: /collections/*%2b* Disallow: /*/collections/*+* Disallow: /*/collections/*%2B* Disallow: /*/collections/*%2b* Disallow: */collections/*filter*&*filter* Disallow: /blogs/*+* Disallow: /blogs/*%2B* Disallow: /blogs/*%2b* Disallow: /*/blogs/*+* Disallow: /*/blogs/*%2B* Disallow: /*/blogs/*%2b* Disallow: /*?*oseid=* Disallow: /*preview_theme_id* Disallow: /*preview_script_id* Disallow: /policies/ Disallow: /*/policies/ Disallow: /*/*?*ls=*&ls=* Disallow: /*/*?*ls%3D*%3Fls%3D* Disallow: /*/*?*ls%3d*%3fls%3d* Disallow: /search Disallow: /sf_private_access_tokens Disallow: /services/login_with_shop Disallow: /apple-app-site-association Disallow: /.well-known/shopify/monorail Disallow: /cdn/wpm/*.js Disallow: /recommendations/products Disallow: /*/recommendations/products Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Sitemap: https://www.equipfoods.com/sitemap.xml User-agent: AhrefsSiteAudit Crawl-delay: 10 Disallow: /a/downloads/-/* Disallow: /admin Disallow: /cart Disallow: /orders Disallow: /checkouts/ Disallow: /checkout Disallow: /11347250/checkouts Disallow: /11347250/orders Disallow: /carts Disallow: /account Disallow: /collections/*sort_by* Disallow: /*/collections/*sort_by* Disallow: /collections/*+* Disallow: /collections/*%2B* Disallow: /collections/*%2b* Disallow: /*/collections/*+* Disallow: /*/collections/*%2B* Disallow: /*/collections/*%2b* Disallow: */collections/*filter*&*filter* Disallow: /blogs/*+* Disallow: /blogs/*%2B* Disallow: /blogs/*%2b* Disallow: /*/blogs/*+* Disallow: /*/blogs/*%2B* Disallow: /*/blogs/*%2b* Disallow: /*?*oseid=* Disallow: /*preview_theme_id* Disallow: /*preview_script_id* Disallow: /policies/ Disallow: /*/policies/ Disallow: /*/*?*ls=*&ls=* Disallow: /*/*?*ls%3D*%3Fls%3D* Disallow: /*/*?*ls%3d*%3fls%3d* Disallow: /search Disallow: /sf_private_access_tokens Disallow: /services/login_with_shop Disallow: /apple-app-site-association Disallow: /.well-known/shopify/monorail Disallow: /cdn/wpm/*.js Disallow: /recommendations/products Disallow: /*/recommendations/products Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote Sitemap: https://www.equipfoods.com/sitemap.xml User-agent: MJ12bot Crawl-delay: 10 User-agent: Pinterest Crawl-delay: 1
Document
# Equip Foods > Real-food supplement brand making clean, grass-fed beef protein powder and whole-food nutrition products. Founded 2015 by Dr. Anthony Gustin. No dairy, no artificial ingredients. ## Products - [Prime Protein — Grass-Fed Beef Protein Powder](https://www.equipfoods.com/products/prime-protein-beef-isolate-protein): Flagship product. 21g protein per serving from grass-fed beef isolate. 8 flavors including chocolate, vanilla, unflavored, salted caramel, and peanut butter. Dairy-free, gluten-free, naturally sweetened with stevia. Contains collagen, glycine, creatine, iron, and B12. - [Grass-Fed Beef Organs](https://www.equipfoods.com/collections/supplements): Nose-to-tail organ complex from grass-fed cattle. Liver, kidney, heart, spleen, and pancreas. Nutrient-dense alternative to synthetic multivitamins. - [All Products](https://www.equipfoods.com/pages/products): Full catalog of Equip supplements including protein powders, collagen, greens, colostrum, and organ supplements. - [Best Sellers](https://www.equipfoods.com/collections/best-sellers): Top-rated products by customer volume including Prime Protein and Beef Organs. - [Build Your Bundle](https://www.equipfoods.com/pages/build-your-bundle): Custom bundle builder allowing customers to combine products at a discount. ## About & Credibility - [Our Story — Why We Exist](https://www.equipfoods.com/pages/our-story): Founding story of Equip Foods. Dr. Anthony Gustin created the brand in 2015 after identifying a gap in the supplement market for real-food, minimally-processed nutrition. - [About Dr. Anthony Gustin](https://www.equipfoods.com/pages/about-dr-anthony-gustin): Founder biography. Former sports rehabilitation clinician who treated soft tissue injuries and turned to supplement formulation to fill gaps he couldn't solve with existing products. - [Our Philosophy](https://www.equipfoods.com/pages/our-philosophy): Core belief that nutrition should come from real, whole foods — not synthetic lab compounds or ultra-processed blends. - [Testing & Transparency](https://www.equipfoods.com/pages/testing-transparency): Overview of Equip's third-party testing methodology. Tests for heavy metals (arsenic, cadmium, mercury, lead), microplastics, BPA/BPS, pesticides, glyphosate, mycotoxins, and microbiological contaminants. Results measured in ppb via ISO-accredited labs. - [Reviews](https://www.equipfoods.com/pages/reviews): Verified customer reviews aggregated via Judge.me across all Equip products. ## Education & Research - [Beef Protein Powder vs. Whey Protein Powder](https://www.equipfoods.com/blogs/news/beef-protein-powder-vs-whey-protein-powder): Evidence-based comparison citing three peer-reviewed studies (Sharp et al. 2015; Naclerio et al. 2017). Beef isolate showed 5.7% lean mass gains vs. 4.7% for whey; 11.2% biceps thickness increase vs. 1.1% for whey in recreational athletes. - [The Truth About Lead in Protein Powders](https://www.equipfoods.com/blogs/news/the-truth-about-lead-in-protein-powders): 2,800-word analysis of heavy metal safety in protein powders. Examines Prop 65 thresholds vs. FDA reference levels, natural heavy metal occurrence in soil, and Equip's comparative testing methodology using ISO-accredited Light Labs. - [Benefits of Beef Protein Powder](https://www.equipfoods.com/blogs/news/benefits-of-beef-protein-powder): Summary of nutritional advantages of beef protein isolate: complete amino acid profile, naturally occurring creatine and collagen, dairy-free digestibility, and higher glycine-to-methionine ratio than whey. - [Third-Party Testing for Supplements](https://www.equipfoods.com/blogs/news/third-party-testing-for-supplements): Explains Equip's testing process for contaminants. Covers what is tested, how results are measured, and how to request Certificates of Analysis. - [The Gut-Friendly Protein Guide](https://www.equipfoods.com/blogs/news/the-gut-friendly-protein-guide): Guide to protein sources for people with gut sensitivity, bloating, or dairy intolerance. Compares beef, whey, egg, and plant protein digestibility. - [Protein and Longevity — Why You Need More Than the RDA](https://www.equipfoods.com/blogs/news/protein-and-longevity-why-you-need-more-than-the-rda): Research-backed argument for higher protein intake than government guidelines recommend, with focus on muscle preservation and aging. - [What's the Best Protein for GLP-1 Users?](https://www.equipfoods.com/blogs/news/whats-the-best-protein-for-glp-1-users): Guidance on protein supplementation for people on GLP-1 medications (Ozempic, Wegovy, Mounjaro). Covers muscle preservation during weight loss. - [The Leucine Myth — Why Whey Isn't Always Better for Muscle Growth](https://www.equipfoods.com/blogs/news/the-leucine-myth-why-whey-isnt-always-better-for-muscle-growth): Challenges the leucine threshold model used to promote whey protein. Presents alternative evidence for beef protein's muscle-building efficacy. - [Bovine Colostrum Benefits](https://www.equipfoods.com/blogs/news/bovine-colostrum-benefits): Overview of colostrum's immunoglobulins, growth factors, and gut health benefits. Covers research on athletic recovery and immune function. - [Artificial Sweeteners and Gut Health](https://www.equipfoods.com/blogs/news/artificial-sweeteners-gut-health-what-we-know-so-far): Current research on how artificial sweeteners affect gut microbiome. Explains why Equip uses stevia over sucralose or aspartame. ## Guides & FAQ - [Frequently Asked Questions](https://www.equipfoods.com/pages/frequently-asked-questions): Common questions about Equip products, ingredients, sourcing, testing, shipping, subscriptions, and returns. - [Best Time to Drink a Protein Shake](https://www.equipfoods.com/pages/best-time-to-drink-a-protein-shake): Evidence-based guidance on protein shake timing relative to workouts, meals, and sleep. - [How Much Protein Should I Eat Per Day?](https://www.equipfoods.com/pages/how-much-protein-should-i-eat-per-day): Daily protein intake recommendations by body weight, activity level, age, and health goals. - [What Is Beef Protein Isolate vs. Whey?](https://www.equipfoods.com/pages/what-is-beef-protein-isolate-vs-whey): Plain-language explanation of how beef isolate is made, how it differs from whey, and who should choose each. - [Does Protein Powder Make You Bloated?](https://www.equipfoods.com/pages/does-protein-powder-make-you-bloated): Covers causes of protein powder bloating (lactose, artificial sweeteners, fillers) and why beef isolate tends to cause fewer digestive issues. - [Is Beef Protein Dairy-Free?](https://www.equipfoods.com/pages/is-beef-protein-dairy-free): Confirms beef protein isolate contains no lactose, casein, or whey. Covers cross-contamination protocols. - [How Much Protein Per Day on GLP-1?](https://www.equipfoods.com/pages/how-much-protein-per-day-on-glp-1): Specific protein guidance for GLP-1 medication users facing appetite suppression and muscle loss risk. - [Best Alternatives to Whey Protein](https://www.equipfoods.com/pages/best-alternatives-to-whey-protein): Comparison of beef, egg, collagen, and plant-based protein alternatives for people avoiding dairy. - [Recipes](https://www.equipfoods.com/pages/recipes): Collection of protein recipes using Equip products including protein ice cream, overnight oats, pancakes, muffins, and energy balls. ## Key Facts - Founded in 2015 by Dr. Anthony Gustin, former sports rehabilitation clinician - Headquartered in the United States - Primary product: Prime Protein — grass-fed beef isolate protein powder, 8 flavors - Investment: HighPost Capital made significant investment in Equip Foods (June 2025) - Testing standard: Third-party tested for heavy metals, microplastics, pesticides, mycotoxins — results in ppb via ISO-accredited labs - Certifications: Products are dairy-free, gluten-free, soy-free, and non-GMO - Sweetener: Naturally sweetened with stevia — no sucralose, aspartame, or artificial sweeteners - Sourcing: Grass-fed, pasture-raised beef; nose-to-tail formulation philosophy - Industry: Direct-to-consumer health supplements / functional food ## Contact - Website: https://www.equipfoods.com - Email: hello@equipfoods.com - LinkedIn: https://www.linkedin.com/company/equipfoods - Amazon: https://www.amazon.com/dp/B01M2Y1NN8
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