Top Sites>Delivr.ai — Deterministic Identity Resolution & Intent Intelligence

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# Delivr.ai — Full Technical Reference

> Deterministic identity resolution platform. Resolves anonymous web traffic into known persons, companies, and households using hashed emails (HEM) as the core identifier. 100% deterministic — no probabilistic or modeled matching. No device fingerprinting.

Updated: 2026-03-24
Summary version: [llms.txt](/llms.txt)

## What Is Delivr.ai?

Delivr.ai is a deterministic identity resolution platform that turns anonymous website traffic into known individuals, companies, and households. The platform uses hashed emails (HEM) as the core identifier and maintains a graph of 4.5 billion verified email records. Every match is deterministic — traced to verified, consented data, not probability scores or modeled inference. The resolution rate exceeds 50%, compared to the industry average of approximately 10%. Delivr.ai does not use device fingerprinting, browser fingerprinting, or canvas fingerprinting of any kind.

## Identity Graph — Node Types and Data Volumes

| Node Type | Records | Description |
|-----------|---------|-------------|
| HEM (Hashed Email) | 4.5B | Verified hashed email addresses — the core identifier |
| UID2 | 4.5B | Unified ID 2.0 tokens (The Trade Desk + LiveRamp) |
| IP Address | 39M | Company-to-IP ranges (not individual companies — IP ranges) |
| MAID | 1.4B | Mobile advertising IDs (IDFA + GAID + CTV) |
| Cookie | 1.4B | First-party persistent cookies tracked |
| Mobile Phone | 1.1B | Hashed phone records |
| Profile Data | 491M | US person profiles; 120-150M daily unique resolved |
| Account Data | 103M | Companies (firmographic + technographic) |
| Household | 150M+ | US households resolved from IP + address data |

## Identity Graph — Resolution Edges

All edges are directional. They flow from input signal to identifier to resolved output.

| From | To | Method |
|------|----|--------|
| Cookie | HEM | First-party pixel sets browser cookie, resolves to hashed email deterministically |
| MAID | HEM | Mobile advertising ID resolves to hashed email via deterministic graph match |
| HEM | Profile | Deterministic email match builds unified person record |
| HEM | UID2 | SHA-256 hashed email generates UID2 token via The Trade Desk framework |
| Profile | Mobile Phone | Person profile includes verified phone number from CRM data |
| Profile | Account | Resolved person linked to company via employment and buying group signals |
| Mobile Phone | UID2 | Phone number linked to UID2 token for cross-channel activation |
| IP | Account (Company) | Reverse-IP maps visitor IP address to company firmographic record |
| IP | Household | IP address resolves to household at address level |
| Household | MAID | Household members linked to mobile advertising IDs |
| Household | Profile (People) | Household resolves to known persons at that address |

### IP Isolation Rule

IP Address ONLY connects to Account (Company) and Household. IP does NOT connect directly to HEM, Cookie, MAID, UID2, Profile, or Mobile Phone. Household is the bridge — Household connects to MAIDs (separately) and to People/Profile (separately).

### Resolution Chain

```
Input Signals          Core Identifier         Resolved Outputs
Cookie  ------+                          +---> Profile Data (Person)
              +-->  HEM (hub)  ----------+
MAID    ------+        |                 +---> UID2
   ^                   |
   |              Profile --> Mobile Phone --> UID2
   |              Profile --> Account
   |
Household --> Profile (People)
Household --> MAID
   ^
IP Address --> Household
IP Address --> Account (Company)
```

## Products

### Identity Resolution
Deterministic identity resolution across cookie, MAID, IP, and HEM-based matching. Resolves 50%+ of anonymous website visitors to named individuals with verified contact data. Uses a first-party pixel that survives Safari ITP, Firefox ETP, and all major privacy tools. No gated content required — visitors are resolved from their first page view.

### Intent Intelligence
Person-level intent data scored across 26,000+ topics per individual, derived from 1.1 trillion monthly signals. Combines on-domain intent (what visitors do on your site) with off-domain intent (what they research across the open web). Each person receives a 0-100 intent score with trend direction (rising, stable, declining).

### Buyers Journey
Full-funnel visibility that maps every touchpoint to a real person — from first anonymous visit through closed-won. Tracks buying committee research patterns and maps them to pipeline stage. Provides chain-based attribution that weights influence based on observed conversion patterns rather than predetermined rules.

### Ad Serving
Built-in DSP (demand-side platform) for programmatic activation. Serve precision ads to identified in-market buyers without exporting audiences to third-party platforms. Supports display, video, CTV, native, and audio inventory.

### Brand Safety
Pre-bid brand safety intelligence covering 4.7 million domains across 6 protection tiers. Aggregates 30+ feeds for GARM-aligned category blocking. Provides domain-level and page-level safety scoring before bid decisions.

## Markets

- **Agencies**: White-label identity resolution and AI audiences for media agencies
- **Enterprises**: Enterprise demand generation with person-level intent
- **Platforms**: API-first identity resolution for SaaS and data platforms
- **Publishers**: Audience monetization and identity enrichment for publishers

## Industries

- **Cybersecurity**: Identity resolution and intent data for cybersecurity vendors
- **Fintech**: Person-level intent for financial technology companies
- **eCommerce**: Visitor identification and retargeting for eCommerce
- **Publishing**: Audience identity and monetization for digital publishers

## Key Differentiators

- 100% deterministic matching — zero probabilistic or modeled data
- No device fingerprinting — does not use browser, canvas, or device fingerprints
- Person-level intent — 26,000+ topics scored per individual, not per account
- Built-in DSP — activate audiences without exporting to third-party platforms
- 50%+ resolution rate — 2x the industry average of approximately 10%
- First-party pixel — survives Safari ITP, Firefox ETP, and all privacy tools
- 120-150M daily unique identities resolved
- Building-level geo accuracy
- 98% NAM (North America) coverage
- 280M CTV device IDs

## Key Resources

- [The Complete Guide to Intent Data](/resources/complete-guide-to-intent-data): 10-chapter guide covering types, scoring, vendor landscape, and activation playbooks
- [Understanding Third-Party Data Providers](/resources/audience-data-provider-guide): Evaluating data providers, person-based intent, and the ten criteria that matter
- [How the Intent Pipeline Works](/resources/how-the-intent-pipeline-works): Technical deep-dive into data acquisition, identity resolution, LLM parsing, and output delivery
- [What Is Identity Resolution?](/resources/what-is-identity-resolution): Deterministic matching, identity graphs, and real-time visitor identification at scale
- [Identity Resolution Vendor Landscape 2026](/resources/identity-resolution-vendor-landscape-2026): 30+ vendors analyzed across five market segments
- [Intent Data Vendor Landscape 2026](/resources/intent-data-vendor-landscape-2026): 36+ vendors analyzed across four resolution tiers
- [Not All Paid Media Is Created Equal](/resources/not-all-paid-media-is-created-equal): Why B2B teams must separate brand and intent-based paid media strategies
- [Marketing Attribution in the Privacy Era](/resources/marketing-attribution-privacy-era): 90-day playbook for privacy-first attribution
- [Account-Based Marketing KPIs](/resources/account-based-marketing-kpis): Metrics for ABM — buying group coverage, engagement scores, pipeline velocity

## Frequently Asked Questions

### Identity

Q: What is Identity Resolution?
A: Identity Resolution is the ability to connect fragmented data points — cookies, device IDs, email addresses, site visits — into a single, unified view of each individual. Delivr.ai's Identity Resolution is a cloud-based platform where you log in, view your identified visitors, categorize leads, and export on-demand.

Q: What resolution rate can I expect?
A: Delivr.ai resolves over 50% of anonymous website visitors — roughly double the industry average. You receive visitor name, email, company details, and the key pages they visited.

Q: Do I need gated content to capture leads?
A: No. Because Delivr.ai identifies visitors deterministically, you don't need to gate your content behind forms. Visitors are resolved in the background from their first page view.

Q: What identifiers does Delivr.ai use?
A: Integrations commonly rely on deterministic identifiers such as hashed emails, names and postal addresses, phone numbers, or device IDs, which are resolved to identity graphs for activation across platforms like The Trade Desk.

### Intent

Q: What is the difference between on-domain and off-domain intent?
A: On-domain identifies high-value visitors to your own website and aligns them with your ICP. Off-domain discovers individuals actively researching your solutions on third-party sites and platforms — capturing intent before they even know your brand.

Q: What is a syndicated audience?
A: A syndicated audience is a prebuilt segment created and maintained by a data provider, made available on the shelf in platforms like The Trade Desk for many advertisers to activate without custom setup.

### Privacy & Compliance

Q: How does Delivr.ai handle data privacy?
A: Delivr.ai is built on consent-forward principles and maintains GDPR, CCPA, and IAB TCF compliance. All data sourcing follows privacy-first methodologies, and the identity graph operates within deterministic, permissioned data frameworks.

Q: Are there categories I cannot target with syndicated audiences?
A: Yes. Certain sensitive categories such as health, minors, or politically sensitive attributes are restricted or disallowed based on platform policy, data-provider policy, and local regulations.

### Getting Started

Q: How does integration work?
A: Point-and-click authentication into hundreds of platforms enables immediate setup with most CDPs, marketing automation systems, e-commerce platforms, and CRMs. You also receive a detailed playbook on how to use Identity Resolution with your stack.

Q: What is the minimum traffic requirement?
A: There is no hard minimum, but we recommend at least 2,000 monthly unique visitors for meaningful results. If you sell high-ticket items with a strong closing ratio, lower traffic volumes can still produce significant ROI.

Q: What integrations are supported?
A: Delivr.ai integrates with Segment, HubSpot, Salesforce, Google Ads, Meta, The Trade Desk, and hundreds of other platforms through CDP connectors and API.

Q: Can I try Delivr.ai before committing?
A: Yes. A free match-rate test shows you exactly how many of your current website visitors can be identified — no integration or commitment required.

## Contact

- [Pricing](/pricing)
- [Contact Sales](/contact)
- [Free Proof of Value](/contact?interest=pov)
- [About](/about)
- [Privacy Policy](/privacy)
- [Terms of Service](/terms)