Top Sites>Conversion | AI-Native B2B Marketing Automation Platform

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# Conversion

> AI-native B2B marketing automation platform for enterprises. Replaces legacy tools like Marketo, Pardot, HubSpot, and Salesforce Marketing Cloud with a unified data model, AI agents, and campaigns that ship in hours.

Conversion unifies CRM, warehouse, and product data into a single context layer, then lets marketers build and ship campaigns using AI-powered workflows, segmentation, and personalization. It consolidates marketing automation, customer data activation, reverse ETL, scoring, and enrichment into one platform.

Conversion is used by B2B enterprise marketing and revenue operations teams, typically alongside Salesforce CRM and a data warehouse like Snowflake, BigQuery, or Databricks. It is an alternative to platforms like Marketo, HubSpot Marketing Hub, and Salesforce Marketing Cloud.

Key differentiators include a flexible data model with custom objects and direct warehouse connections, AI agents that automate campaign creation, scoring, routing, and personalization, and implementation timelines of 2-4 weeks. The platform is SOC 2 Type II certified and GDPR/CCPA compliant.

## Product

- [Automations](https://conversion.ai/product/automations): Visual workflow builder with real-time triggers from CRM, warehouse, and product data. AI-powered branching, multi-source conditions, and enterprise-scale automation.
- [Email Studio](https://conversion.ai/product/email): Drag-and-drop email builder with live CRM/warehouse fields, Liquid templating, brand governance, and pipeline-attributed analytics.
- [Data Model](https://conversion.ai/product/data-model): Unified context layer with custom objects, native Salesforce sync, and direct warehouse connections (Snowflake, BigQuery, Databricks, Redshift, PostgreSQL).

## Solutions

- [Marketing Ops](https://conversion.ai/solutions/marketing-ops): For MOps teams tired of duct-taping rigid data models, fragile Salesforce syncs, and slow campaign velocity.
- [Marketing Leaders](https://conversion.ai/solutions/marketing-leaders): Pipeline-connected reporting, AI that multiplies your team, one platform instead of five.
- [Account-Based Marketing](https://conversion.ai/solutions/account-based-marketing): Accounts as first-class objects, warehouse data for targeting, multi-contact orchestration, account-level pipeline reporting.
- [Lead Scoring & Routing](https://conversion.ai/solutions/lead-scoring): AI-powered scoring with continuous learning from every signal (not just form fills), real-time routing, instant Salesforce sync.
- [Lifecycle Engagement](https://conversion.ai/solutions/lifecycle-engagement): Product data in every campaign, lifecycle-stage workflows, AI-personalized content, cross-sell and upsell automation.
- [Migration](https://conversion.ai/solutions/migration): Guided migration from your current MAP with 2-4 week implementation.

## Comparisons

- [Conversion vs Marketo](https://conversion.ai/compare/marketo): Flexible data model, AI agents, native warehouse sync, modern email builder, 2-4 week implementation vs 8-12 weeks.
- [Conversion vs HubSpot](https://conversion.ai/compare/hubspot): Enterprise-grade custom objects, SQL-level segmentation, warehouse-native, advanced Salesforce sync, transparent pricing.
- [Conversion vs Salesforce Marketing Cloud](https://conversion.ai/compare/salesforce-marketing-cloud): B2B-focused, visual data model vs Data Extensions, Liquid vs AMPscript, 2-4 week implementation vs 3-6 months.

## Customer Stories

- [People Data Labs](https://conversion.ai/customers/people-data-labs): Replaced Marketo and three other tools, cut campaign launch times from weeks to hours.

## Optional

- [Blog](https://conversion.ai/blog): Perspectives on B2B marketing, AI agents, data infrastructure, and the modern marketing stack.
- [Security](https://conversion.ai/security): SOC 2 Type II certified, GDPR and CCPA compliant, SSO/SAML, SCIM provisioning, encryption everywhere, no AI model training on customer data.
- [Company](https://conversion.ai/company): About Conversion, the team, and our mission.
- [Book a Demo](https://conversion.ai/demo): Personalized walkthrough of the platform with a custom migration plan.