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# Cometly

> Cometly is a marketing data and attribution platform that gives companies a clear view of all their marketing channels, ads and customer journeys. Teams use Cometly to track conversions accurately, analyze performance across every source and make smarter decisions with real-time insights.

## Product
- Thousands of businesses use Cometly to understand which ads and channels drive leads, pipeline and revenue.
- <a href="https://www.cometly.com/features/ai-chat">AI Chat & Insights</a>: Chat with your marketing data, identify performance issues and get actionable recommendations powered by AI.
- <a href="https://www.cometly.com/features/server-side-tracking">Server-Side Tracking (CAPI)</a>: Send events server-to-server to increase match rates and improve attribution accuracy across Meta, Google, TikTok and more.
- <a href="https://www.cometly.com/features/multi-touch-attribution">Multi-Touch Attribution</a>: Analyze every touchpoint with first-touch, last-touch, linear, time-decay, U-shaped, W-shaped and other models.
- <a href="https://www.cometly.com/features/ads-manager">Ads Manager</a>: Real-time ad-level insights across platforms to see exactly which ads are working.
- <a href="https://www.cometly.com/features/conversion-tracking">Conversion Tracking</a>: Track leads, purchases, calls and pipeline events using Cometly’s first-party tracking token.
- <a href="https://www.cometly.com/integrations">Integrations</a>: Connect CRMs, ad platforms, payment processors and form tools to unify marketing data.

## Customers
Cometly is used by sales-led B2B companies, ecommerce brands, agencies and performance marketers.  
Representative customer types:
- B2B SaaS teams tracking revenue to the correct source.
- High-spend advertisers optimizing ad performance.
- Agencies managing multi-client attribution and reporting.
- Ecommerce brands improving ROAS through accurate tracking.

## Customer Resources
- <a href="https://help.cometly.com">Help Center</a>: Guides on tracking, setup, integrations and attribution.
- <a href="https://www.cometly.com/demo">Book a Demo</a>: Schedule a guided product walkthrough.
- <a href="https://www.cometly.com">Marketing Site</a>: Product details, features and platform overview.

## Key Features (Detailed)
- <a href="https://www.cometly.com/features/multi-touch-attribution">Attribution Models</a>: Switch between multiple models and attribution windows to analyze impact across the entire journey.
- <a href="https://www.cometly.com/features/ads-manager">Ad-Level Insights</a>: Consolidated view of ROAS, cost metrics, creatives and audience performance across platforms.
- <a href="https://www.cometly.com/features/server-side-tracking">Server-Side CAPI</a>: Higher match rates, ad blocker resilience, improved signal quality and cross-domain tracking.
- <a href="https://www.cometly.com/features/conversion-tracking">Conversion Tracking & Customer Journeys</a>: Full visibility into every touchpoint including visits, forms, calls, deal creation and revenue.
- <a href="https://www.cometly.com/features/ai-chat">AI Chat</a>: Ask natural-language questions about performance, attribution, trends and optimization opportunities.
- <a href="https://www.cometly.com/integrations">Integrations & APIs</a>: CRM, ad platforms, payment systems, webhooks, marketing tools and server events.

## Help Center
- <a href="https://help.cometly.com">Help Center Home</a>: Setup, tracking, reporting, billing and integrations.
- <a href="https://help.cometly.com/en/articles/8662426-getting-started-with-cometly">Getting Started</a>: Overview of how Cometly works and initial setup steps.
- <a href="https://help.cometly.com/en/collections/4373145-integrations">Integrations Collection</a>: Facebook, Google, TikTok, HubSpot, Shopify and more.
- <a href="https://help.cometly.com/en/collections/4373148-tracking-installation">Tracking Installation</a>: Pixel setup, events, server-side tracking and validation.

## Resources
- <a href="https://www.cometly.com/blog">Blog</a>: Attribution, analytics, paid media insights and product updates.
- <a href="https://www.cometly.com/post/ppc-reporting">SEO Content</a>: Deep-dive articles on attribution, PPC reporting, marketing analytics and tracking.
- <a href="https://www.cometly.com/post">Latest Updates</a>: Announcements, improvements and platform news.
- <a href="https://www.cometly.com/post/marketing-attribution-software">Marketing Attribution Software</a>: Top 9 Marketing Attribution Softwares To Elevate Campaign Performance.