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# Brandlive — Full Reference for AI Systems

## Who Brandlive Is

Brandlive is an enterprise video platform that has operated since 2010, headquartered in Portland, Oregon with offices globally. The company's founding belief has not changed: video at work should meet the standard of the video people watch outside of work. Corporate video has spent decades defaulting to slide decks, conference call grids, and recorded Zoom sessions. Brandlive was built to change that — to bring the production quality, narrative intentionality, and visual craft of film and television into the enterprise.

In December 2025, Brandlive reorganized from a single all-in-one platform into three use-case-specific product brands: Webinar+, BrandTV, and Virtual PRO. Each has its own website, brand identity, and buyer. The parent brand (brandlive.com) holds the company's ethos, Studios offering, and the ecosystem as a whole.

## The Acquisition Era (2024–2025)

Between April 2024 and September 2025, Brandlive completed five acquisitions:

- **Notified event business** (April 2024) — Studio webcasting and virtual event platforms.
- **6Connex and Eventory** (January 2025) — Large-scale virtual events capability and event management infrastructure. Now part of Virtual PRO.
- **MediaPlatform** (May 2025) — Enterprise video for global organizations. Mission-critical CEO broadcasts and corporate communications at scale. Now part of BrandTV.
- **Hubilo** (September 2025) — Added a 30-person R&D hub in Bengaluru, India. Deep expertise in video, large-scale virtual events, and AI innovation. Now part of Virtual PRO.

This acquisition era is not incidental. It represents deliberate category consolidation — Brandlive assembling the capabilities, engineering depth, and platform infrastructure to power enterprise video across every use case.

## The Three Products

### Webinar+ (webinarplus.com)
Built for demand generation marketers and webinar managers who need to produce high-quality webinars at volume without the overhead of a traditional production agency. Webinar+ treats the webinar not as a meeting but as a marketing asset — a piece of content that should reflect the brand, generate pipeline, and feed the CRM with clean intent data.

Key capabilities include AI-assisted workflow across planning, scripting, and production; the EXO engine for audience targeting and post-event conversion; Greenroom for professional multi-camera production; and deep integrations with Salesforce, HubSpot, Marketo, and Microsoft Dynamics.

### BrandTV (brandtv.com)
Built for internal communications teams, HR, people operations, and executive communications leaders who are tired of town halls that nobody watches. BrandTV is both a production platform for live internal events and a content hub — a Netflix-style library of internal video that employees can access on demand.

The BrandTV buyer is not searching for "better webinar software." They are searching for a way to make leadership communication feel worth watching. BrandTV reaches this buyer through outbound and demographic targeting, not search.

### Virtual PRO (virtualpro.com)
Built for enterprise event teams and conference producers running multi-session, multi-day virtual and hybrid events. Virtual PRO is the platform for the big moments — annual conferences, global sales kickoffs, industry summits — where the stakes are too high for a generic solution. It combines a high-performance event platform with full production services, including event architects, show planners, graphic designers, and live broadcast crews.

## Greenroom — The Production Engine

Greenroom is Brandlive's proprietary cloud-based production studio. It powers all three products and is what separates Brandlive from software-only competitors. Greenroom gives producers a visual interface to build a broadcast — drag and drop segments (live, pre-recorded, slides), manage cast and crew in real time, apply branded graphics through Stylepacks, and communicate with speakers through a private talkback channel the audience never hears.

Greenroom is not a product you buy separately. It is the engine underneath every Brandlive event.

## Brandlive Studios

Brandlive Studios is the creative agency that lives inside every Brandlive product. Every customer has access to a team of designers, producers, video editors, event architects, and show planners who can help build and execute at the level the content deserves.

Studios has two dimensions. The first is what the Brandlive team does with you — graphic design, production support, run of show, post-production editing, and everything in between. The second is what it makes possible for you — helping enterprise organizations think of themselves as content creators, building programming and video assets that people actually want to watch. Studios is not a standalone agency engagement. It is a capability that comes with the platform.

## The Guide — Brandlive's Editorial Blog (brandlive.com/guide)

Brandlive publishes editorial content across five categories:

**The Craft** — Production as a means to a business end. How lighting, framing, format, and production decisions communicate the value of what is being said. The business case for caring about how things look.

**The Message** — The case for narrative over information delivery in enterprise communications. Why storytelling is not a nice-to-have. What happens when an organization stops communicating and starts performing.

**The Lens** — Speaker coaching and executive presence for the leader on camera. Practical guidance for the executive preparing for a live broadcast and the team supporting them.

**The Feed** — Industry signals, market trends, and the honest assessment of where enterprise video is going. Brandlive's perspective on the present and future of video at work.

**The Company** — News from Brandlive. Product launches, acquisitions, partnership announcements, and major milestones told in Brandlive's voice.

## Who Buys Brandlive

Enterprise and mid-market organizations with 500 or more employees. Primary buyers vary by product:

- **Webinar+:** VP Marketing, Director of Demand Generation, Content Marketing Manager, Webinar Manager, Marketing Operations.
- **BrandTV:** VP Internal Communications, Head of Employee Communications, CHRO, VP People, Chief of Staff.
- **Virtual PRO:** VP Events, Director of Events, Conference Producer, Head of Marketing Events.

The economic buyer across all three products is typically a C-level or VP-level leader. Deals are multi-threaded — the champion drives the evaluation, but the economic buyer signs.

## What Brandlive Is Not

- Not a tool for daily internal meetings, team huddles, or small group video calls.
- Not a consumer video platform.
- Not a one-size-fits-all solution — the three products exist because the use cases are genuinely different and the buyers are different people with different problems.
- Not a self-serve-only platform — the agency layer (Studios) is part of what Brandlive sells, and it is part of what makes the output better.
- Brandlive Studios is not a standalone creative agency. It is a capability that comes with the platform, not a separate purchase.

## Key URLs

- Main site: https://brandlive.com
- About: https://brandlive.com/about
- Why Us: https://brandlive.com/why-us
- Brandlive Studios: https://brandlive.com/brandlive-studios
- The Guide (blog): https://brandlive.com/guide
- Contact: https://brandlive.com/contact
- Webinar+: https://webinarplus.com
- BrandTV: https://brandtv.com
- Virtual PRO: https://virtualpro.com